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Briana Brugh: Why Being Polished Is Killing Your Brand
"When you use AI for everything... you've basically put on a costume." — Briana Brugh
Briana Brugh spent a decade in marketing doing the buttoned-up LinkedIn thought-leadership thing everyone else was doing — 2,000 followers, nothing moving. Then she stopped being a "marketer" and started being a "professional yapper," posting about Hamburger Helper and Nicolas Cage instead of frameworks and funnels. That decision built a newsletter, a website, and eventually a full media company.
Karl and Briana get into why the brands most afraid to be different are the ones quietly dying, the CPG brand…
The skinny
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