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Dishin' Dirt on Lead Response and How Just 20 Minutes Can Lose that Lead with Forest Ward
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Did you know that waiting just 20 minutes to respond to a lead has the same conversion rate as waiting 24 hours? And that conversion rate is not very good! Real estate agents spend an inordinate amount of money buying leads and even generating their own leads but often never examine the effectiveness of their response or the time that it took them to respond. Responding timely can increase your likelihood of conversion by 391%. Maybe the problem is not the number or types of leads you get but rather the failure to respond timely. The good news is that is easily fixable.
Today…
The skinny
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