Latest / The Dentalpreneur Podcast w/ Dr. Mark Costes
2297: Why Your Google Business Profile Is Costing You Patients
On today's episode, Dr. Mark Costes is joined by Darren Shaw, founder of Whitespark and one of the most trusted voices in local SEO. Darren breaks down exactly how dentists can dominate local search results—not just on Google, but also on emerging platforms like ChatGPT. He explains the three overlooked pillars of local SEO: optimizing your Google Business Profile, having a smart and consistent review strategy, and building citations that boost your online presence.
Darren shares practical tips on everything from uploading weekly photos and selecting the right categories, to responding to…
The skinny
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