DTC Podcast | Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)
Subscribe to DTC Newsletter – https://dtcnews.link/signup Most DTC brands put the bulk of their paid budget where attention is thinnest. Viewers spend about 99 minutes per session on Connected TV and 8 minutes per session on social, yet only 9% of standard marketing budgets go to CTV. This episode is about closing that gap on CTV with the same measurement & targeting you get on social (starting at $7 CPMs!) Emily Huo built ad businesses at X (Twitter), Reddit, and Spotify, and now runs SMB advertising at Paramount. She walks through how a DTC brand actually gets onto Survivor, Landman…
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