Latest / How Fitting: design a slow fashion business that fits
A Good Product Is Not Enough – Fashion Brands Need a Story and Lifestyle with Ann Simmons of Annie Ozark
A good product is not enough. As much as we’d like to pour our creative time and resources into creating the most beautiful design and exquisitely crafted product and then let it sell itself, it just doesn’t. In fashion business, the job doesn’t stop when the garment is produced. Marketing it is just as important. And that job actually starts before the product even exists.
For some designers, it might seem counterintuitive to think about the marketing and business first, but for Ann Simmons, it came naturally. After working in merchandising and brand marketing at iconic heritage lifestyle…
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