Latest / Brighter Path: Data, Marketing, Entertainment, and Storytelling
Superheroes, Streaming, and the Sound of K-Pop
This week on the pod, we’re breaking down the billion-dollar headlines and cultural shocks shaking the entertainment world. Lilo & Stitch hits $1B, Superman keeps flying high, and Marvel’s Fantastic Four: First Steps is about to rewrite the superhero playbook.We unpack Marvel’s bold new tone and quiet-but-brilliant marketing strategy, explore the streaming standouts making global waves — from KPOP Demon Hunter to ZOMBIES 4 — and dive into why Justin Bieber and BLACKPINK are dominating both charts and conversation.Plus: What’s working in theatrical marketing, which IPs are driving consumer…
The skinny
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