Price elasticity in FMCG: weekly SKU-level models
Price elasticity has been calculated in consumer goods since the 1980s, so why does it matter again now? The answer given here is cadence and granularity: quarterly, category-level estimates are historical artifacts, while pooled models that borrow signal across similar products and stores can produce weekly estimates across roughly 40,000 SKUs per category. Vendor throughput claims from OpenAI and Google AI are worth scrutiny, since O'Reilly Radar engineering write-ups put real production costs higher once data plumbing is included.
You leave knowing how to separate price cuts from display…
The skinny
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