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Rich Reinert: Early Guiding Days, The Garage Bait Scene & The Wausau Expo

In this episode of Musky Therapy, we sit down with Northwoods fishing veteran Rich Reinert to dive into over four decades of musky angling, lure craftsmanship, and industry history. After kicking things off with a fresh, on-the-water fishing report from Rich’s recent outing with Luke, Rich takes us back to 1982 to break down what guiding looked like before modern electronics, GPS, and high-tech gear. We delve into the art and physics of wooden baits, the evolution of homemade lure making, and the grassroots mission behind founding the Wisconsin Musky Expo in Wausau to support independent…

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