Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
How The CFO's First Question Wins Or Loses The Deal
In this episode of Closing the Deal with Fexingo, Lucas and Luna explore the hidden friction in complex B2B sales cycles. Rather than focusing on price anchoring or psychological silence, they examine how internal alignment between Sales and Finance often kills deals before the client even signs. Using a specific case study of a mid-market software provider losing a five-hundred-thousand-dollar contract due to mismatched revenue recognition terms, the hosts break down why operators must treat their own finance team as the first customer. They discuss practical steps to align commission…
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