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Episode 79 – Three Pressure Points That Make or Break the Meeting
Steve Jobs had a working iPhone prototype weeks before launch. His engineers said ship it. He switched to Gorilla Glass at the last minute, causing an operational nightmare and changing the world.
That stubbornness is what Josh Shirley calls equal business stature, and it shows up in three very specific moments in every sales meeting.
In this episode, you'll learn:
Why agreeing to a shortened meeting almost always produces a worse outcome than rescheduling, and how to frame the reschedule so it lands as being in the buyer's interest
What's actually happening psychologically when a prospect…
The skinny
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