406. Hosting Hotline: How Do I Make My Social Media Work For My STR?
Welcome back to the Hosting Hotline! This is an Ask Me Anything where each week we’ll answer your questions on Airbnb, STRs, real estate, and everything in between.
Jenny asks:
My first STR is undergoing some major construction, and we're hoping to launch it by this winter. I'm really lucky to say that I already have a social media presence as a travel and outdoor lifestyle blogger. We have around 50,000 followers across platforms, and I want to utilize this existing audience to promote the rental. But I don't want to change my handles. So what do I do? Do I create a separate account for the…
The skinny
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