Latest / Multifamily Collective Podcast
1,877 - Is Multifamily PropTech Losing Its Edge? Lessons from Starbucks’ Customer Experience Revamp
In this episode of Multifamily Collective, Mike Brewer dives into a thought-provoking post by Brendan Wallace, CEO of Fifth Wall, on how Starbucks lost its way in the customer experience (CX) space. As a longtime Starbucks fan, Mike shares firsthand observations on how the coffee giant's customer experience fell short—from dirty stores to impersonal service—and how similar issues are showing up in the multifamily industry. Mike examines how the multifamily industry's rapid adoption of PropTech is reshaping the customer experience, but not always for the better. With too many platforms…
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