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#360: From Corporate to F1 - How to Build a Freelance Career in Sport with Hayley Conway
Meet Hayley Conway, marketing, partnerships and fan experience consultant, and the co-founder of Principal the Label.
Hayley's career began on the agency side, spending five years in media, buying TV ads for household brands (yes, including Red Rooster during the footy), before making the jump to client work, where recruiters kept telling her the skills weren't transferable. So she went contract-to-contract for two years, a self-imposed MBA in events, brand activation and PR and built the exact toolkit that now sees her working across Formula 1, the Paris Olympics and Paralympics, the AFL and…
The skinny
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