Latest / Omni Talk Retail / Target Circle 360 Expands Same-Day Delivery - Retail Experts Debate if It's Genius or Disaster

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Target Circle 360 Expands Same-Day Delivery - Retail Experts Debate if It's Genius or Disaster · Omni Talk Retail

• 0:00
  Target
• 0:00
  Circle
• 0:01
  360
• 0:01
  members
• 0:02
  can
• 0:02
  now
• 0:03
  shop
• 0:03
  same
• 0:03
  day
• 0:04
  delivery
• 0:04
  with
• 0:04
  100
• 0:05
  plus
• 0:05
  retailers
• 0:06
  according
• 0:06
  to
• 0:07
  Retail
• 0:07
  Dive.
• 0:08
  Through
• 0:08
  its
• 0:08
  ship
• 0:08
  service,
• 0:09
  the
• 0:09
  mass
• 0:09
  retailer
• 0:10
  will
• 0:10
  give
• 0:11
  subscribers
• 0:11
  access
• 0:11
  to
• 0:12
  same
• 0:12
  day
• 0:12
  delivery
• 0:13
  at
• 0:13
  Petco,
• 0:13
  PetSmart,
• 0:14
  CVS
• 0:15
  and
• 0:15
  more,
• 0:16
  all
• 0:16
  without
• 0:16
  price
• 0:17
  markups.
• 0:18
  Target
• 0:19
  Circle360
• 0:19
  has
• 0:20
  a
• 0:20
  membership
• 0:20
  price
• 0:20
  of
• 0:21
  around
• 0:21
  $99
• 0:22
  annually
• 0:22
  and
• 0:23
  new
• 0:23
  signups
• 0:23
  for
• 0:24
  Target
• 0:24
  Circle360
• 0:25
  can
• 0:25
  get
• 0:26
  $20
• 0:27
  off
• 0:27
  their
• 0:27
  first
• 0:27
  order
• 0:28
  of
• 0:28
  at
• 0:28
  least
• 0:29
  $75,
• 0:31
  said
• 0:31
  Kara
• 0:31
  Sylvester,
• 0:32
  Executive
• 0:32
  Vice
• 0:33
  President
• 0:33
  and
• 0:33
  Chief
• 0:34
  Guest
• 0:34
  experience
• 0:34
  Officer
• 0:35
  at
• 0:35
  Target.
• 0:35
  Quote,
• 0:36
  We've
• 0:36
  built
• 0:36
  a
• 0:37
  true
• 0:37
  digital
• 0:37
  shopping
• 0:38
  center
• 0:38
  experience
• 0:39
  making
• 0:39
  your
• 0:39
  Saturday
• 0:40
  errand
• 0:40
  run
• 0:41
  easier,
• 0:42
  faster
• 0:42
  and
• 0:42
  more
• 0:43
  affordable.
• 0:43
  End
• 0:44
  quote.
• 0:44
  Chris
• 0:45
  Disa
• 0:45
  Are
• 0:46
  you
• 0:46
  buying
• 0:46
  or
• 0:46
  selling
• 0:47
  the
• 0:47
  new
• 0:47
  same
• 0:47
  day
• 0:47
  delivery
• 0:48
  perk
• 0:48
  for
• 0:48
  Target
• 0:49
  Circle360
• 0:50
  members?
• 0:51
  I
• 0:52
  am
• 0:52
  absolutely
• 0:52
  buying
• 0:53
  this
• 0:53
  as
• 0:53
  a
• 0:53
  consumer.
• 0:54
  You
• 0:54
  are?
• 0:54
  I
• 0:55
  am.
• 0:56
  As
• 0:57
  a
• 0:57
  consumer,
• 0:58
  you
• 0:58
  know,
• 0:59
  I
• 0:59
  have
• 0:59
  Walmart
• 0:59
  plus
• 1:00
  Amazon
• 1:00
  and
• 1:01
  Target360
• 1:02
  and
• 1:02
  I.
• 1:02
  Would
• 1:02
  say
• 1:03
  you
• 1:03
  already
• 1:03
  have
• 1:03
  it.
• 1:03
  Okay.
• 1:04
  You
• 1:04
  already
• 1:04
  have
• 1:04
  it.
• 1:04
  Okay.
• 1:06
  Most
• 1:06
  of
• 1:06
  my
• 1:06
  same
• 1:07
  day
• 1:07
  shopping
• 1:07
  habit
• 1:08
  is
• 1:08
  not
• 1:08
  solely
• 1:09
  based
• 1:09
  on
• 1:09
  price
• 1:09
  but
• 1:10
  availability.
• 1:11
  So
• 1:11
  for
• 1:11
  me,
• 1:11
  Target360,
• 1:12
  you
• 1:13
  know,
• 1:13
  in
• 1:13
  the,
• 1:13
  in
• 1:13
  the
• 1:14
  opportunity
• 1:14
  to
• 1:14
  now
• 1:15
  provide
• 1:15
  access
• 1:15
  and
• 1:16
  service
• 1:16
  to
• 1:16
  products
• 1:16
  from
• 1:17
  other
• 1:17
  retailers
• 1:17
  as
• 1:18
  cvs,
• 1:18
  petsmart,
• 1:19
  et
• 1:19
  cetera.
• 1:19
  I
• 1:20
  think
• 1:20
  it's
• 1:20
  a
• 1:20
  huge
• 1:20
  win
• 1:21
  and
• 1:21
  I'm
• 1:21
  all
• 1:21
  in.
• 1:23
  Wow.
• 1:23
  Okay.
• 1:24
  Starting
• 1:24
  off
• 1:24
  strong.
• 1:25
  And
• 1:25
  I
• 1:26
  think
• 1:26
  you
• 1:26
  like
• 1:26
  this
• 1:27
  too,
• 1:27
  right?
• 1:28
  Look,
• 1:28
  I
• 1:28
  love
• 1:29
  the
• 1:29
  idea
• 1:30
  listening
• 1:30
  to
• 1:30
  that
• 1:30
  Target
• 1:31
  earnings
• 1:31
  call
• 1:32
  today.
• 1:32
  That
• 1:32
  is
• 1:32
  they
• 1:33
  are
• 1:33
  pumping
• 1:33
  this
• 1:33
  hard
• 1:34
  as
• 1:34
  their
• 1:35
  like
• 1:35
  growth
• 1:35
  engine
• 1:36
  to
• 1:37
  continue
• 1:37
  to
• 1:37
  combat
• 1:38
  the
• 1:38
  earnings
• 1:39
  that
• 1:39
  were
• 1:39
  announced.
• 1:41
  I
• 1:41
  just
• 1:41
  don't
• 1:41
  understand
• 1:42
  how
• 1:42
  you
• 1:42
  make
• 1:42
  money
• 1:43
  off
• 1:43
  of
• 1:43
  this.
• 1:43
  That's
• 1:44
  my
• 1:44
  biggest
• 1:44
  question.
• 1:44
  Like
• 1:45
  with
• 1:45
  zero
• 1:46
  markups,
• 1:47
  you
• 1:47
  know,
• 1:47
  you
• 1:47
  still
• 1:48
  have
• 1:48
  to
• 1:48
  make
• 1:48
  sure
• 1:49
  that
• 1:49
  the
• 1:49
  ship
• 1:49
  drivers
• 1:50
  are
• 1:50
  doing
• 1:50
  these
• 1:50
  one
• 1:51
  to
• 1:51
  one,
• 1:52
  you
• 1:52
  know,
• 1:52
  deliveries
• 1:53
  to
• 1:53
  homes.
• 1:54
  Are,
• 1:54
  you
• 1:55
  know,
• 1:55
  is
• 1:55
  there
• 1:55
  a
• 1:55
  need
• 1:56
  at
• 1:56
  Target
• 1:57
  for
• 1:57
  you
• 1:57
  to
• 1:57
  really
• 1:58
  like,
• 1:58
  are
• 1:58
  you
• 1:59
  expanding
• 1:59
  to
• 1:59
  that
• 1:59
  many
• 1:59
  categories
• 2:00
  that
• 2:00
  Target
• 2:00
  doesn't
• 2:01
  already
• 2:01
  cover?
• 2:02
  Like
• 2:02
  I
• 2:02
  just,
• 2:02
  I
• 2:03
  think
• 2:03
  it's,
• 2:03
  I
• 2:03
  think
• 2:03
  it's
• 2:04
  the
• 2:04
  right
• 2:04
  competitive
• 2:05
  move
• 2:06
  for
• 2:06
  Target
• 2:06
  to
• 2:07
  make
• 2:07
  in
• 2:07
  the
• 2:07
  play
• 2:08
  against
• 2:08
  Walmart
• 2:09
  plus
• 2:09
  and
• 2:09
  DoorDash.
• 2:10
  But
• 2:10
  I
• 2:10
  just
• 2:10
  don't
• 2:11
  know
• 2:11
  if
• 2:11
  it's
• 2:11
  compelling
• 2:12
  enough
• 2:12
  to
• 2:12
  get
• 2:12
  new
• 2:13
  subscribers
• 2:13
  on
• 2:14
  board
• 2:14
  because
• 2:14
  of
• 2:14
  the
• 2:15
  limited
• 2:15
  assortment.
• 2:16
  It's
• 2:16
  not,
• 2:16
  it's
• 2:17
  not
• 2:17
  giving
• 2:17
  me
• 2:17
  that
• 2:17
  much
• 2:18
  more
• 2:18
  at
• 2:18
  this
• 2:18
  point
• 2:19
  point
• 2:19
  to,
• 2:20
  to
• 2:20
  drive
• 2:20
  me
• 2:20
  to
• 2:21
  get
• 2:21
  that,
• 2:21
  that
• 2:21
  Target
• 2:22
  plus
• 2:22
  membership.
• 2:23
  I
• 2:23
  don't
• 2:23
  think
• 2:23
  so.
• 2:23
  I
• 2:24
  have
• 2:24
  to
• 2:24
  sell,
• 2:24
  but
• 2:25
  so
• 2:25
  you're
• 2:25
  selling
• 2:25
  it.
• 2:26
  All
• 2:26
  told,
• 2:26
  you're
• 2:26
  selling
• 2:27
  it.
• 2:27
  I
• 2:27
  have
• 2:27
  to
• 2:28
  sell.
• 2:28
  I,
• 2:28
  I,
• 2:29
  I
• 2:30
  like
• 2:30
  the,
• 2:30
  I,
• 2:30
  I
• 2:31
  think
• 2:31
  it
• 2:31
  was
• 2:31
  a
• 2:31
  strong,
• 2:32
  it
• 2:32
  was
• 2:32
  a
• 2:32
  strong
• 2:33
  position.
• 2:34
  I
• 2:34
  just,
• 2:34
  I
• 2:34
  don't
• 2:35
  understand
• 2:35
  how
• 2:36
  you
• 2:36
  make
• 2:36
  that
• 2:36
  work
• 2:36
  financially
• 2:38
  in
• 2:38
  the
• 2:38
  long
• 2:39
  term.
• 2:39
  I,
• 2:39
  I
• 2:39
  think
• 2:40
  it,
• 2:40
  it's
• 2:40
  just
• 2:40
  not,
• 2:41
  there's
• 2:41
  not
• 2:41
  enough
• 2:41
  there
• 2:41
  for
• 2:42
  me
• 2:42
  or.
• 2:43
  If
• 2:43
  I
• 2:43
  read
• 2:43
  between
• 2:43
  the
• 2:43
  lines.
• 2:44
  You
• 2:44
  don't
• 2:44
  think
• 2:44
  it's
• 2:44
  going
• 2:44
  to
• 2:44
  convert
• 2:45
  people
• 2:45
  to
• 2:45
  target
• 2:45
  360
• 2:46
  either?
• 2:46
  I
• 2:46
  don't,
• 2:46
  I
• 2:47
  don't,
• 2:47
  I
• 2:47
  don't
• 2:47
  think
• 2:48
  there's
• 2:48
  enough
• 2:51
  like,
• 2:51
  you
• 2:51
  know,
• 2:52
  people
• 2:52
  who
• 2:52
  are
• 2:53
  using
• 2:53
  the
• 2:53
  same
• 2:54
  day
• 2:54
  delivery
• 2:54
  service
• 2:55
  is
• 2:55
  a
• 2:55
  certain
• 2:56
  demographic
• 2:56
  of
• 2:57
  customer
• 2:57
  who
• 2:57
  can
• 2:57
  afford
• 2:58
  the,
• 2:58
  the
• 2:58
  price
• 2:59
  increases
• 2:59
  anyway.
• 3:00
  I
• 3:00
  don't
• 3:00
  know
• 3:00
  that
• 3:00
  you're
• 3:01
  going
• 3:01
  to
• 3:01
  get
• 3:01
  people
• 3:01
  to
• 3:01
  jump
• 3:02
  ship
• 3:03
  from
• 3:03
  a
• 3:03
  door
• 3:04
  dash
• 3:04
  or
• 3:04
  from
• 3:04
  an
• 3:05
  Amazon
• 3:05
  or
• 3:05
  something
• 3:06
  where.
• 3:06
  Or
• 3:06
  Walmart
• 3:07
  plus
• 3:07
  even
• 3:07
  for
• 3:07
  that
• 3:07
  matter.
• 3:08
  Yeah,
• 3:09
  well,
• 3:09
  you
• 3:09
  got
• 3:09
  Chris
• 3:09
  d.
• 3:10
  The
• 3:10
  Super
• 3:10
  Target
• 3:11
  360
• 3:11
  Super
• 3:12
  Fan
• 3:12
  over
• 3:12
  here.
• 3:12
  So
• 3:12
  we're
• 3:12
  going
• 3:13
  to
• 3:13
  have
• 3:13
  to
• 3:13
  let
• 3:13
  the
• 3:13
  conversation
• 3:14
  at
• 3:14
  some
• 3:14
  point.
• 3:14
  But
• 3:14
  first
• 3:15
  I
• 3:15
  want
• 3:15
  to
• 3:15
  get
• 3:16
  Michael's
• 3:16
  opinion
• 3:17
  on
• 3:17
  this
• 3:17
  because
• 3:17
  Michael,
• 3:18
  Michael
• 3:18
  seems
• 3:18
  a
• 3:18
  little
• 3:18
  skipped,
• 3:19
  skeptical
• 3:19
  based
• 3:19
  on
• 3:19
  his
• 3:20
  body
• 3:20
  language
• 3:20
  and
• 3:20
  the
• 3:21
  looks
• 3:21
  he's
• 3:21
  giving.
• 3:22
  He
• 3:22
  gave.
• 3:23
  If
• 3:23
  I
• 3:23
  put
• 3:24
  a
• 3:24
  CEO
• 3:24
  hat
• 3:24
  on
• 3:25
  for
• 3:25
  a
• 3:25
  second.
• 3:26
  Love
• 3:26
  the
• 3:26
  concept,
• 3:27
  hate
• 3:28
  the
• 3:28
  operational
• 3:28
  details
• 3:29
  of
• 3:29
  this.
• 3:30
  And
• 3:30
  I
• 3:30
  can
• 3:30
  actually
• 3:31
  envision
• 3:32
  in
• 3:33
  that
• 3:33
  crystal
• 3:33
  ball
• 3:33
  I
• 3:33
  was
• 3:34
  talking
• 3:34
  about
• 3:34
  from
• 3:34
  Walmart
• 3:35
  a
• 3:36
  concept
• 3:36
  meeting
• 3:37
  saying,
• 3:37
  we
• 3:37
  need
• 3:37
  to
• 3:38
  innovate.
• 3:38
  How
• 3:38
  do
• 3:39
  we
• 3:39
  innovate?
• 3:39
  How
• 3:39
  do
• 3:40
  we
• 3:40
  get
• 3:40
  better?
• 3:40
  How
• 3:40
  do
• 3:40
  we
• 3:41
  not
• 3:41
  let
• 3:41
  our
• 3:41
  competition
• 3:42
  take
• 3:42
  share
• 3:42
  from
• 3:43
  us?
• 3:43
  And
• 3:44
  someone
• 3:44
  raising
• 3:44
  their
• 3:44
  hand
• 3:45
  and
• 3:45
  saying,
• 3:45
  oh
• 3:45
  my
• 3:45
  gosh,
• 3:46
  I
• 3:46
  love
• 3:46
  Amazon
• 3:46
  prime
• 3:47
  and
• 3:47
  I
• 3:47
  love
• 3:48
  same
• 3:48
  day
• 3:48
  delivery.
• 3:49
  Why
• 3:49
  don't
• 3:49
  we
• 3:49
  do
• 3:50
  that?
• 3:51
  And
• 3:51
  this
• 3:51
  is,
• 3:51
  this
• 3:51
  is
• 3:52
  a
• 3:52
  concept,
• 3:52
  in
• 3:52
  my
• 3:52
  opinion,
• 3:53
  that
• 3:53
  should
• 3:53
  have
• 3:53
  never
• 3:53
  made
• 3:54
  it
• 3:54
  out
• 3:54
  of
• 3:54
  that
• 3:54
  innovation
• 3:55
  room
• 3:56
  because
• 3:57
  operationally
• 3:59
  I
• 3:59
  just
• 3:59
  don't
• 3:59
  get
• 4:00
  it.
• 4:00
  And
• 4:00
  I
• 4:00
  also
• 4:01
  think,
• 4:02
  and
• 4:02
  I'm
• 4:02
  not
• 4:02
  talking
• 4:02
  about
• 4:03
  Target360,
• 4:04
  I'm
• 4:04
  talking
• 4:04
  about
• 4:04
  the
• 4:05
  expansion
• 4:05
  of
• 4:05
  it
• 4:06
  in
• 4:06
  the
• 4:06
  same
• 4:06
  day
• 4:07
  service.
• 4:07
  The
• 4:08
  other
• 4:08
  thing,
• 4:08
  I
• 4:09
  also
• 4:09
  think
• 4:09
  of
• 4:09
  it
• 4:10
  as
• 4:11
  sort
• 4:11
  of
• 4:11
  have
• 4:12
  you
• 4:12
  ever
• 4:12
  been
• 4:12
  to
• 4:12
  a
• 4:12
  retailer
• 4:13
  and
• 4:13
  you
• 4:13
  go
• 4:13
  up
• 4:13
  to
• 4:13
  the
• 4:13
  counter
• 4:14
  and
• 4:14
  you
• 4:14
  have
• 4:14
  a
• 4:14
  pile
• 4:14
  of
• 4:15
  10
• 4:15
  things
• 4:15
  you're
• 4:15
  buying
• 4:16
  and
• 4:16
  you
• 4:16
  haven't
• 4:17
  shopped
• 4:17
  with
• 4:17
  a
• 4:17
  coupon
• 4:18
  or
• 4:18
  you
• 4:18
  haven't
• 4:18
  shopped
• 4:19
  with
• 4:19
  the
• 4:19
  sale
• 4:20
  of
• 4:20
  the
• 4:20
  day.
• 4:20
  And
• 4:21
  the
• 4:21
  Brett
• 4:21
  person
• 4:22
  behind
• 4:22
  the
• 4:22
  register
• 4:22
  goes,
• 4:23
  oh,
• 4:23
  here,
• 4:23
  let
• 4:23
  me
• 4:24
  scan
• 4:24
  the
• 4:24
  coupons
• 4:25
  for
• 4:25
  you.
• 4:25
  I
• 4:26
  almost
• 4:26
  feel
• 4:26
  like
• 4:27
  you
• 4:27
  think
• 4:27
  of
• 4:27
  Petco.
• 4:28
  I'm
• 4:29
  going
• 4:29
  to
• 4:29
  buy
• 4:29
  it
• 4:29
  from
• 4:29
  Petco
• 4:30
  anyways.
• 4:31
  And
• 4:31
  then
• 4:31
  I
• 4:31
  get
• 4:31
  in
• 4:31
  there
• 4:32
  and
• 4:32
  it's
• 4:32
  like
• 4:32
  same
• 4:32
  day
• 4:32
  service.
• 4:33
  Like,
• 4:33
  sure,
• 4:33
  why
• 4:34
  not?
• 4:34
  Get
• 4:34
  it
• 4:34
  same
• 4:34
  day.
• 4:35
  This
• 4:35
  is
• 4:35
  awesome.
• 4:36
  I
• 4:36
  just,
• 4:36
  I
• 4:36
  don't
• 4:36
  get
• 4:37
  it.
• 4:37
  I
• 4:37
  don't
• 4:37
  understand
• 4:38
  how
• 4:38
  they're
• 4:38
  going
• 4:38
  to
• 4:39
  make
• 4:39
  margin
• 4:39
  on
• 4:39
  it.
• 4:40
  And
• 4:40
  not
• 4:40
  only
• 4:40
  margin,
• 4:41
  I
• 4:41
  don't
• 4:41
  understand
• 4:41
  how
• 4:42
  it's
• 4:42
  not
• 4:42
  going
• 4:42
  to
• 4:42
  be
• 4:43
  dilutive
• 4:44
  to
• 4:44
  their,
• 4:44
  to
• 4:44
  their
• 4:45
  overall
• 4:46
  operational
• 4:47
  standards
• 4:47
  as
• 4:47
  well
• 4:47
  as
• 4:48
  the,
• 4:48
  the
• 4:48
  cost
• 4:49
  of
• 4:49
  doing
• 4:49
  business.
• 4:49
  So
• 4:50
  very
• 4:51
  cool
• 4:51
  concept
• 4:51
  but
• 4:52
  it
• 4:52
  should
• 4:52
  have
• 4:52
  never
• 4:52
  made
• 4:52
  it
• 4:53
  out
• 4:53
  of
• 4:53
  the.
• 4:53
  Innov
• 4:53
  from
• 4:54
  Holly
• 4:55
  freaking
• 4:55
  luya
• 4:56
  that
• 4:57
  I
• 4:57
  100%
• 4:58
  agree.
• 4:58
  100%
• 4:59
  agree.
• 4:59
  Hallelujah.
• 5:00
  I
• 5:00
  mean
• 5:00
  I,
• 5:01
  I
• 5:01
  would
• 5:01
  actually
• 5:01
  add
• 5:01
  that
• 5:01
  there's
• 5:02
  more
• 5:02
  points
• 5:02
  to
• 5:02
  what
• 5:02
  my.
• 5:03
  I
• 5:03
  agree
• 5:03
  with
• 5:03
  everything
• 5:03
  you
• 5:04
  said,
• 5:04
  Michael,
• 5:04
  but
• 5:04
  I
• 5:04
  think
• 5:04
  there
• 5:05
  are
• 5:05
  other
• 5:05
  points
• 5:05
  that
• 5:05
  I
• 5:06
  don't
• 5:06
  like
• 5:06
  about
• 5:06
  it.
• 5:07
  I
• 5:07
  think
• 5:08
  I
• 5:08
  agree
• 5:08
  with
• 5:08
  Ann.
• 5:08
  I
• 5:08
  don't
• 5:09
  think
• 5:09
  it
• 5:09
  compels
• 5:09
  people
• 5:09
  to,
• 5:10
  to,
• 5:10
  to
• 5:10
  buy
• 5:11
  a
• 5:11
  Target360
• 5:12
  membership
• 5:12
  in
• 5:13
  comparison
• 5:13
  to
• 5:13
  every
• 5:13
  other
• 5:13
  option
• 5:14
  that's
• 5:14
  already
• 5:14
  out
• 5:14
  there.
• 5:15
  I
• 5:15
  hate
• 5:15
  that
• 5:16
  it's
• 5:16
  a
• 5:16
  membership
• 5:16
  program
• 5:17
  that's
• 5:17
  off
• 5:17
  the
• 5:17
  actual
• 5:18
  Target
• 5:18
  platform
• 5:19
  like
• 5:19
  that
• 5:19
  you
• 5:19
  have
• 5:20
  to
• 5:20
  go
• 5:20
  to
• 5:20
  ship
• 5:20
  to
• 5:21
  that.
• 5:21
  There's
• 5:21
  still
• 5:21
  a
• 5:21
  disconnect
• 5:22
  in
• 5:22
  the
• 5:22
  customer's
• 5:22
  minds
• 5:23
  between
• 5:23
  those
• 5:23
  two
• 5:23
  properties.
• 5:25
  But
• 5:25
  here's
• 5:25
  the
• 5:25
  thing
• 5:25
  that
• 5:25
  really
• 5:26
  sticks
• 5:26
  in
• 5:26
  my
• 5:26
  craw.
• 5:28
  Resources
• 5:28
  as
• 5:29
  we
• 5:29
  all
• 5:29
  know
• 5:29
  are
• 5:30
  not
• 5:30
  infinite.
• 5:31
  The
• 5:31
  capital
• 5:32
  is,
• 5:33
  capital
• 5:33
  is
• 5:33
  finite.
• 5:34
  And
• 5:34
  so
• 5:35
  and
• 5:35
  my
• 5:35
  thing
• 5:35
  is
• 5:35
  if,
• 5:36
  and
• 5:36
  it
• 5:36
  shows
• 5:36
  just
• 5:36
  how
• 5:36
  lost
• 5:37
  Target
• 5:37
  is
• 5:37
  strategically.
• 5:38
  Like
• 5:38
  if
• 5:39
  you
• 5:39
  want
• 5:39
  to
• 5:39
  be
• 5:39
  a
• 5:39
  marketplace,
• 5:40
  why
• 5:41
  wouldn't
• 5:41
  you
• 5:41
  instead
• 5:42
  invest
• 5:42
  in
• 5:43
  your
• 5:43
  actual
• 5:43
  third
• 5:44
  party
• 5:44
  marketplace
• 5:45
  and
• 5:45
  making
• 5:45
  it
• 5:46
  much
• 5:46
  stronger
• 5:47
  and
• 5:47
  more
• 5:47
  compelling
• 5:48
  so
• 5:48
  you
• 5:48
  can
• 5:48
  get
• 5:48
  the
• 5:48
  benefits
• 5:49
  of
• 5:49
  things
• 5:49
  like
• 5:49
  Ann
• 5:49
  talked
• 5:50
  about
• 5:50
  with
• 5:50
  Walmart,
• 5:50
  like
• 5:51
  retail
• 5:51
  media
• 5:52
  and
• 5:52
  you
• 5:52
  guys,
• 5:53
  that
• 5:53
  marketplace
• 5:54
  has
• 5:54
  been
• 5:54
  growing
• 5:54
  at
• 5:55
  a
• 5:55
  snail's
• 5:55
  pace
• 5:56
  and
• 5:56
  that's
• 5:56
  the
• 5:56
  first
• 5:56
  order
• 5:57
  thing
• 5:57
  that
• 5:57
  you
• 5:57
  do
• 5:58
  here
• 5:58
  because
• 5:59
  you
• 5:59
  can
• 5:59
  get
• 5:59
  the
• 5:59
  benefits
• 6:00
  of
• 6:00
  in
• 6:00
  store
• 6:00
  returns.
• 6:01
  You
• 6:01
  can
• 6:02
  keep
• 6:02
  the
• 6:02
  customers
• 6:02
  loyal
• 6:03
  to
• 6:03
  Target
• 6:03
  through
• 6:04
  that.
• 6:04
  Like
• 6:05
  it
• 6:05
  just
• 6:05
  makes
• 6:05
  so
• 6:06
  much
• 6:06
  more
• 6:06
  sense
• 6:06
  in
• 6:06
  an
• 6:06
  order
• 6:07
  operations
• 6:07
  standpoint.
• 6:08
  So
• 6:08
  it
• 6:08
  shows
• 6:08
  to
• 6:08
  me
• 6:08
  like
• 6:08
  yeah
• 6:09
  Michael,
• 6:09
  you're
• 6:09
  dead
• 6:09
  right.
• 6:09
  Somebody
• 6:10
  came
• 6:10
  up
• 6:10
  with
• 6:10
  this
• 6:10
  idea
• 6:11
  in
• 6:11
  a
• 6:11
  meeting.
• 6:11
  They
• 6:11
  went
• 6:12
  for
• 6:12
  it.
• 6:12
  It's,
• 6:12
  it's
• 6:13
  probably
• 6:13
  not
• 6:13
  going
• 6:13
  to
• 6:13
  move
• 6:13
  the
• 6:14
  needle
• 6:14
  at
• 6:14
  all
• 6:14
  in
• 6:14
  the
• 6:14
  long
• 6:15
  run.
• 6:15
  And
• 6:15
  there
• 6:15
  are
• 6:15
  much
• 6:16
  simpler,
• 6:17
  more
• 6:17
  ROI
• 6:18
  producing
• 6:19
  initiatives
• 6:19
  on
• 6:19
  the
• 6:20
  table
• 6:20
  that
• 6:20
  Target
• 6:20
  has
• 6:21
  just
• 6:21
  been
• 6:21
  missing
• 6:21
  the
• 6:22
  boat
• 6:22
  on
• 6:22
  for
• 6:22
  so
• 6:23
  long.
• 6:23
  And
• 6:24
  this
• 6:24
  is
• 6:24
  indicative
• 6:24
  of
• 6:25
  that
• 6:25
  to
• 6:25
  me.
• 6:25
  So
• 6:25
  I
• 6:26
  100%
• 6:26
  agree.
• 6:26
  Chris.
• 6:29
  Liking
• 6:29
  this.
• 6:30
  I'm
• 6:30
  still
• 6:30
  liking
• 6:31
  this
• 6:31
  because
• 6:31
  I
• 6:31
  think
• 6:31
  you
• 6:31
  have
• 6:32
  to
• 6:32
  think
• 6:32
  about
• 6:32
  who
• 6:32
  is
• 6:33
  your
• 6:33
  customer
• 6:33
  that's
• 6:34
  actually
• 6:35
  paying
• 6:35
  for
• 6:35
  this
• 6:36
  membership.
• 6:36
  And
• 6:37
  if
• 6:37
  any
• 6:37
  of
• 6:37
  you
• 6:37
  have
• 6:37
  actually
• 6:39
  bought
• 6:39
  anything
• 6:40
  same
• 6:40
  day,
• 6:40
  you
• 6:40
  may
• 6:41
  have
• 6:41
  noticed
• 6:41
  that
• 6:41
  either
• 6:42
  through
• 6:42
  Walmart
• 6:42
  or
• 6:43
  Amazon,
• 6:43
  a
• 6:43
  lot
• 6:43
  of
• 6:43
  products
• 6:44
  are
• 6:44
  not
• 6:44
  offered
• 6:44
  for
• 6:45
  same
• 6:45
  day
• 6:45
  delivery.
• 6:46
  So
• 6:46
  to
• 6:46
  widen
• 6:47
  the
• 6:47
  aperture
• 6:47
  for
• 6:48
  Target
• 6:48
  to
• 6:48
  actually
• 6:49
  partner
• 6:49
  with
• 6:49
  other
• 6:49
  retailers
• 6:50
  to
• 6:50
  expand
• 6:50
  the
• 6:51
  assortment
• 6:51
  for
• 6:51
  customers
• 6:52
  that
• 6:52
  want
• 6:53
  same
• 6:53
  day
• 6:53
  delivery,
• 6:54
  I
• 6:54
  think
• 6:54
  could
• 6:54
  be
• 6:55
  very
• 6:55
  beneficial.
• 6:55
  Do
• 6:56
  I
• 6:56
  think
• 6:56
  it's
• 6:56
  you
• 6:56
  know,
• 6:57
  a
• 6:57
  silver
• 6:57
  bullet
• 6:58
  and,
• 6:58
  and
• 6:58
  going
• 6:58
  to
• 6:58
  help
• 6:59
  them
• 6:59
  from
• 6:59
  a
• 6:59
  growth
• 6:59
  perspective.
• 7:00
  Maybe,
• 7:00
  maybe
• 7:01
  not
• 7:01
  that
• 7:01
  remains
• 7:01
  to
• 7:02
  be
• 7:02
  seen.
• 7:02
  But
• 7:03
  I
• 7:03
  do
• 7:03
  think
• 7:03
  that
• 7:03
  the,
• 7:05
  the
• 7:05
  concept
• 7:05
  in
• 7:06
  is
• 7:06
  very
• 7:06
  interesting.
• 7:07
  And
• 7:07
  again
• 7:08
  from
• 7:08
  a
• 7:08
  consumer
• 7:08
  lens
• 7:09
  what
• 7:10
  I
• 7:10
  really
• 7:10
  appreciate
• 7:10
  is
• 7:11
  the
• 7:11
  opportunity
• 7:12
  to
• 7:12
  be
• 7:12
  able
• 7:12
  to
• 7:13
  kind
• 7:13
  of
• 7:13
  cross
• 7:13
  shop
• 7:14
  and
• 7:14
  actually
• 7:15
  have
• 7:15
  products
• 7:15
  delivered
• 7:16
  same
• 7:16
  day
• 7:16
  that
• 7:16
  I'm
• 7:17
  looking
• 7:17
  for
• 7:17
  because
• 7:17
  again,
• 7:18
  you
• 7:18
  know,
• 7:18
  shopping,
• 7:19
  Walmart
• 7:20
  and
• 7:20
  Amazon,
• 7:21
  a
• 7:21
  lot
• 7:21
  of
• 7:22
  the
• 7:22
  everyday
• 7:22
  essentials
• 7:23
  that
• 7:23
  I'm
• 7:23
  looking
• 7:23
  for
• 7:24
  are
• 7:24
  not
• 7:24
  readily
• 7:24
  available.
• 7:25
  So
• 7:25
  I'm
• 7:25
  hoping
• 7:26
  that
• 7:26
  this,
• 7:27
  that
• 7:27
  Target
• 7:27
  would
• 7:28
  provide
• 7:28
  that.
• 7:29
  The
• 7:29
  other
• 7:29
  point
• 7:29
  that's
• 7:29
  interesting
• 7:30
  to
• 7:30
  me
• 7:30
  too
• 7:30
  is
• 7:30
  how
• 7:31
  long
• 7:31
  the
• 7:31
  Petcos
• 7:32
  and
• 7:32
  everyone
• 7:32
  that
• 7:32
  was
• 7:32
  mentioned
• 7:33
  in
• 7:33
  this
• 7:33
  article
• 7:33
  let
• 7:34
  Target
• 7:34
  continue
• 7:35
  to
• 7:35
  do
• 7:35
  this
• 7:35
  too
• 7:36
  because
• 7:36
  Target
• 7:36
  is
• 7:37
  essentially
• 7:37
  getting
• 7:37
  the
• 7:37
  first
• 7:37
  party
• 7:38
  data
• 7:38
  on
• 7:38
  this
• 7:38
  purchase,
• 7:39
  relatively
• 7:39
  speaking
• 7:39
  too.
• 7:40
  So
• 7:40
  that's
• 7:40
  a
• 7:40
  fear
• 7:40
  I
• 7:41
  have
• 7:41
  over
• 7:41
  time
• 7:41
  if
• 7:42
  of
• 7:42
  how
• 7:42
  does
• 7:42
  the
• 7:43
  market
• 7:43
  respond
• 7:43
  to
• 7:44
  Target
• 7:44
  trying
• 7:44
  to
• 7:44
  do
• 7:44
  this
• 7:45
  for
• 7:45
  their
• 7:45
  loyalty
• 7:45
  program,
• 7:45
  which
• 7:46
  is
• 7:46
  something
• 7:46
  the
• 7:46
  article
• 7:46
  didn't
• 7:47
  talk
• 7:47
  about.
• 7:47
  And
• 7:47
  did
• 7:48
  you
• 7:48
  have
• 7:48
  a
• 7:48
  thought
• 7:48
  you
• 7:48
  want
• 7:48
  to
• 7:48
  say?
• 7:49
  I
• 7:49
  was
• 7:49
  just
• 7:49
  going
• 7:49
  to,
• 7:49
  I
• 7:50
  was
• 7:50
  just
• 7:50
  going
• 7:50
  to
• 7:50
  ask
• 7:50
  Chris
• 7:50
  Disa
• 7:51
  quickly
• 7:51
  like
• 7:52
  the
• 7:52
  only
• 7:53
  counter
• 7:53
  that
• 7:53
  I'd
• 7:53
  have
• 7:54
  to
• 7:54
  that
• 7:54
  is
• 7:54
  you
• 7:54
  get
• 7:54
  that
• 7:55
  with
• 7:55
  DoorDash
• 7:55
  plus
• 7:56
  you
• 7:56
  get
• 7:56
  same
• 7:56
  day
• 7:56
  restaurant
• 7:57
  delivery.
• 7:57
  So
• 7:58
  do
• 7:58
  you
• 7:58
  think
• 7:58
  that
• 7:58
  Target
• 7:59
  Circle360
• 8:00
  needs
• 8:00
  to
• 8:01
  add
• 8:01
  something
• 8:01
  else
• 8:02
  to
• 8:02
  make
• 8:02
  that
• 8:03
  $10
• 8:03
  a
• 8:03
  month
• 8:04
  or
• 8:04
  whatever
• 8:04
  it
• 8:04
  ends
• 8:05
  up
• 8:05
  coming
• 8:05
  out
• 8:05
  to
• 8:05
  be
• 8:06
  that
• 8:07
  could
• 8:07
  get
• 8:07
  me
• 8:07
  doordash
• 8:08
  same
• 8:08
  day
• 8:08
  delivery
• 8:09
  plus
• 8:09
  restaurant
• 8:09
  delivery
• 8:10
  plus
• 8:10
  you
• 8:10
  know,
• 8:11
  essentials
• 8:11
  and
• 8:11
  all
• 8:12
  the
• 8:12
  other
• 8:12
  things
• 8:12
  that
• 8:12
  I
• 8:12
  need.
• 8:13
  I
• 8:14
  mean
• 8:14
  I,
• 8:14
  you
• 8:14
  know,
• 8:15
  thinking
• 8:15
  about
• 8:15
  price,
• 8:16
  I
• 8:16
  typically
• 8:16
  find
• 8:16
  that
• 8:17
  door
• 8:17
  dash
• 8:17
  is
• 8:17
  more
• 8:17
  expensive
• 8:18
  and
• 8:19
  there's
• 8:19
  a
• 8:19
  surcharge.
• 8:20
  So
• 8:20
  to
• 8:20
  me
• 8:20
  I
• 8:21
  would
• 8:21
  rather
• 8:22
  again
• 8:22
  personalizing
• 8:23
  this.
• 8:23
  I
• 8:24
  would
• 8:24
  rather
• 8:24
  stick
• 8:24
  with
• 8:24
  Target360
• 8:26
  versus
• 8:27
  having
• 8:27
  an
• 8:27
  upcharge.
• 8:28
  Sure.
• 8:30
  Essentials
• 8:31
  that
• 8:31
  I
• 8:31
  want.
• 8:31
  Yeah,
• 8:31
  that's
• 8:32
  why
• 8:32
  they
• 8:32
  were
• 8:32
  playing
• 8:32
  that
• 8:32
  up
• 8:33
  in
• 8:33
  the
• 8:33
  media.
• 8:33
  Michael,
• 8:33
  sounds
• 8:34
  like
• 8:34
  you
• 8:34
  want
• 8:34
  to
• 8:34
  say
• 8:34
  one
• 8:34
  more
• 8:35
  thing.
• 8:35
  Go
• 8:35
  for
• 8:35
  it.
• 8:36
  It's
• 8:37
  going
• 8:37
  back
• 8:37
  to
• 8:38
  the
• 8:38
  operational
• 8:38
  pitfalls
• 8:39
  of
• 8:39
  this.
• 8:39
  There's
• 8:40
  a
• 8:40
  hidden,
• 8:40
  there's
• 8:40
  like
• 8:41
  two
• 8:41
  layers
• 8:41
  hidden
• 8:42
  here.
• 8:43
  A
• 8:43
  lot
• 8:43
  of
• 8:43
  the
• 8:43
  feedback
• 8:44
  that
• 8:44
  we've
• 8:44
  heard
• 8:45
  from
• 8:45
  the
• 8:45
  streets
• 8:46
  in
• 8:47
  regards
• 8:47
  to
• 8:47
  doordash
• 8:48
  specifically
• 8:49
  is
• 8:50
  that
• 8:50
  it
• 8:50
  doesn't
• 8:51
  work
• 8:51
  the
• 8:51
  way
• 8:51
  you
• 8:52
  would
• 8:52
  expect
• 8:52
  it
• 8:52
  to
• 8:52
  work
• 8:53
  as
• 8:53
  a
• 8:53
  retailer
• 8:54
  in
• 8:54
  that
• 8:55
  the
• 8:55
  burden
• 8:56
  is
• 8:56
  placed
• 8:57
  on
• 8:57
  all
• 8:57
  of
• 8:57
  your
• 8:58
  own
• 8:58
  store
• 8:59
  line
• 8:59
  employees.
• 9:00
  So
• 9:00
  the
• 9:00
  door
• 9:00
  dasher
• 9:01
  shows
• 9:01
  up,
• 9:02
  door
• 9:02
  dash
• 9:03
  pitches
• 9:03
  you.
• 9:04
  Our
• 9:04
  people
• 9:04
  will
• 9:04
  go
• 9:05
  in,
• 9:05
  find
• 9:05
  the
• 9:05
  product,
• 9:06
  scan
• 9:07
  it
• 9:07
  and
• 9:07
  leave.
• 9:08
  What
• 9:08
  we
• 9:09
  hear
• 9:09
  unofficially
• 9:10
  is
• 9:10
  that
• 9:10
  the
• 9:10
  door
• 9:10
  dashers
• 9:11
  go
• 9:11
  to
• 9:11
  the
• 9:12
  person
• 9:12
  at
• 9:12
  the
• 9:12
  front
• 9:13
  register
• 9:13
  or
• 9:14
  manager
• 9:14
  and
• 9:14
  say
• 9:14
  hi,
• 9:15
  I'm
• 9:15
  Mr.
• 9:16
  And
• 9:16
  Mrs.
• 9:16
  DoorDash
• 9:17
  can
• 9:17
  you
• 9:17
  find
• 9:17
  this
• 9:17
  product
• 9:18
  for
• 9:18
  me
• 9:18
  and
• 9:18
  get
• 9:18
  it
• 9:19
  for
• 9:19
  me?
• 9:19
  Because
• 9:19
  I
• 9:19
  need
• 9:19
  to
• 9:19
  take
• 9:20
  it
• 9:20
  out,
• 9:20
  which
• 9:21
  is
• 9:21
  interesting.
• 9:22
  The
• 9:22
  customer
• 9:23
  is
• 9:23
  still
• 9:23
  getting
• 9:24
  what
• 9:24
  they
• 9:25
  want.
• 9:25
  However,
• 9:26
  for
• 9:26
  the
• 9:27
  house,
• 9:27
  like
• 9:28
  a
• 9:28
  Target
• 9:29
  that
• 9:29
  creates
• 9:29
  store
• 9:30
  labor
• 9:30
  hour
• 9:31
  issues,
• 9:32
  it
• 9:32
  actually
• 9:32
  is
• 9:32
  the
• 9:32
  opposite
• 9:33
  of
• 9:33
  efficiency
• 9:34
  that
• 9:34
  you're
• 9:34
  looking
• 9:34
  for.
• 9:35
  So
• 9:35
  I
• 9:35
  think
• 9:35
  from
• 9:35
  an
• 9:36
  operational
• 9:36
  standpoint,
• 9:37
  there's
• 9:37
  some
• 9:37
  pitfalls
• 9:37
  in
• 9:38
  this
• 9:38
  move
• 9:38
  that
• 9:39
  are
• 9:39
  going
• 9:39
  to
• 9:39
  come
• 9:39
  back
• 9:40
  to
• 9:40
  haunt
• 9:40
  Target,
• 9:41
  which
• 9:41
  is
• 9:41
  along
• 9:41
  the
• 9:42
  same
• 9:42
  lines
• 9:42
  of
• 9:42
  what
• 9:43
  Chris
• 9:43
  Disa
• 9:43
  said
• 9:43
  is
• 9:44
  I
• 9:44
  think
• 9:44
  strategically
• 9:45
  they're
• 9:45
  missing
• 9:46
  the
• 9:46
  mark.
• 9:46
  They're
• 9:46
  kind
• 9:47
  of
• 9:47
  looking
• 9:47
  at
• 9:47
  a
• 9:48
  bright,
• 9:48
  shiny
• 9:48
  object,
• 9:49
  using
• 9:50
  it
• 9:50
  to
• 9:50
  divert
• 9:50
  away
• 9:51
  from
• 9:51
  some
• 9:51
  challenging
• 9:52
  earnings,
• 9:53
  and
• 9:53
  they
• 9:53
  really
• 9:54
  should
• 9:54
  be
• 9:54
  doing
• 9:55
  different,
• 9:56
  more
• 9:56
  macro
• 9:57
  strategic
• 9:58
  targeting
• 9:59
  of
• 9:59
  some
• 9:59
  of
• 9:59
  the
• 9:59
  opportunities
• 10:00
  and
• 10:00
  challenges
• 10:01
  they
• 10:01
  have
• 10:01
  in
• 10:01
  their
• 10:01
  business.