Latest / RedTech daily podcast - Powered by AI / GatesAir's India Trial, PodX Leadership, and WorldDAB's Policy Toolbox Launch

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GatesAir's India Trial, PodX Leadership, and WorldDAB's Policy Toolbox Launch · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, broadcasting from Paris, France.
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  Today, we're diving into some exciting developments in the radio and digital audio
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  industries.
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  Here's what's on the docket: GatesAir's India ATSC 3.0 direct-to-mobile trial, PodX's
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  appointment of Pelle Porseryd as acting managing director for the Nordics, and
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  WorldDAB's release of a policy guide to support D.A.B.
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  plus rollout.
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  GatesAir is showcasing its groundbreaking three-year direct-to-mobile trial in Delhi,
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  India, which highlights how hybrid ATSC 3.0 transmission can deliver multimedia to mobile
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  devices.
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  Conducted with Prasar Bharati and Tejas Networks, the trial used GatesAir's Maxiva XTE
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  ATSC 3.0 exciter and Tejas Networks' Broadcast Radio Head platform.
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  This deployment marked the first of its kind, combining high-power and low-power transmission
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  for broad device coverage, highlighting a scalable solution for multimedia content
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  delivery without relying on internet connectivity.
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  PodX Group has appointed Pelle Porseryd as acting managing director for the Nordics.
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  He steps in while Jenny Zhao Insulander is on maternity leave until February 2027.
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  Porseryd officially begins his role on May 26 and brings 25 years of media industry
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  experience.
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  Previously, he served as partner and content director at Podme and was head of production at
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  TV4.
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  His expertise in content strategy, monetization, and subscription services will
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  bolster PodX's strategic projects in the region.
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  WorldDAB has launched a new policy framework called the "DAB+ Public Policy Toolbox" to aid
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  governments, regulators, and broadcasters in accelerating the rollout of D.A.B.
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  plus digital radio.
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  This guide provides practical examples of successful policy approaches from Europe, Asia
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  Pacific, Africa, and the Middle East.
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  It aims to address policy gaps and challenges faced during digital radio migration,
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  emphasizing that digital migration is crucial for radio's growth as F.M.
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  spectrum becomes saturated.
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  The Toolbox includes recommendations on spectrum policy, migration strategy, and market
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  development, with insights from real-world experiences to help avoid costly missteps.
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  WorldDAB's Bernie O’Neill underscores that the guide offers a proven playbook for successful
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  D.A.B.
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  plus rollout, highlighting its necessity due to increased F.M.
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  congestion.
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  The Toolbox was unveiled during a Media Club webinar and will be showcased at the WorldDAB
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  Automotive 2026 event in Frankfurt.
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  Thanks for tuning into today's episode of the RedTech Daily Podcast, powered by artificial
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  intelligence.
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  To read the full articles discussed today, visit redtech.pro.
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  I'm Marguerite Clark, signing off from Paris, France.
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  Until next time!