Latest / Earn Your Leisure / EYL 317: Tobe Nwigwe from Independent Artist to High Fashion, Movie Stardom, & Groundbreaking Reebok Deal

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EYL 317: Tobe Nwigwe from Independent Artist to High Fashion, Movie Stardom, & Groundbreaking Reebok Deal · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Wanted to do a surprise and one of our good friends,
• 1:03
  Speaker 3: somebody who just came in the game and just really
• 1:06
  Speaker 3: created a whole different new way.
• 1:09
  Speaker 4: When we talk about being disruptive, I couldn't think of
• 1:11
  Speaker 4: a better word that describes as gentlemen, disruptive, legendary, strends,
• 1:16
  Speaker 4: center original. I mean, there's a lot of adcrecis, but
• 1:19
  Speaker 4: this dude is definitely one of the ones.
• 1:22
  Speaker 3: I don't even want to know. I just wanted to
• 1:23
  Speaker 3: just bring him out. Yeah, y'all got love for Toby
• 1:26
  Speaker 3: make some Noise. One of the dopest artists. Man, just
• 1:33
  Speaker 3: family man, super creative. He performed at south By Southwest
• 1:39
  Speaker 3: a few years ago, Miami, What's going down?
• 1:44
  Speaker 5: Man? Actor and the Transformer Man?
• 1:48
  Speaker 4: This guy is Did you say Brandy dominated bandy nominated.
• 1:55
  Speaker 5: And that being not lost? All right?
• 1:59
  Speaker 3: But but no, he wanted to share some some special news.
• 2:02
  Speaker 3: You got you stepping into the world of fashion. You
• 2:06
  Speaker 3: got an exclusive deal with Reebop. Yeah, y'all can clapping
• 2:10
  Speaker 3: up for that now. I can't understand the light clap.
• 2:17
  Speaker 3: Some people might not understand. Yeah, I'm an independent artist.
• 2:19
  Speaker 5: I own all my own stuff, I do all my
• 2:21
  Speaker 5: own things.
• 2:22
  Speaker 3: And then yeah I got a major yeah shoot deal
• 2:26
  Speaker 3: and I ain't never made it to the league. Yeah, yeah,
• 2:30
  Speaker 3: I failed in football, but I succeeded. They get bone
• 2:33
  Speaker 3: shoot and come on, lesend Terry. So all right, let's
• 2:40
  Speaker 3: let let's let's go through this. How it's come about.
• 2:42
  Speaker 5: I know you know you're into fashion, but how's this
• 2:45
  Speaker 5: situation where.
• 2:45
  Speaker 3: We're talking about Now watch this, this is it's gonna
• 2:50
  Speaker 3: sound like I'm just trying to do too much.
• 2:53
  Speaker 5: But it is all like, honest to God true. All right.
• 2:56
  Speaker 5: So when I did.
• 2:59
  Speaker 3: Transformers, mind you, I had well and I feel y'all
• 3:04
  Speaker 3: not for Transformers to it. Ain't like a nigga, ain't
• 3:11
  Speaker 3: Shylah Buck. I got you, I got you, but I ain't.
• 3:15
  Speaker 3: When I got the role for Transformers, I had. I
• 3:18
  Speaker 3: had zero acting experience. I was an individ I'm still
• 3:22
  Speaker 3: an independent art I never did none of that. But
• 3:25
  Speaker 3: a man by the name of uh Daniel Coluja, the
• 3:29
  Speaker 3: buddy with the eyes from get Out, come on, somebody please?
• 3:35
  Speaker 5: All right.
• 3:36
  Speaker 3: So we was in London doing promo for Transformers. Daniel
• 3:40
  Speaker 3: Coluia hit me up and said come kick it now.
• 3:43
  Speaker 3: Before I got Transformers, Daniel Colui you ain't hit me
• 3:45
  Speaker 3: up after Transformer my little road there, Dani Caluia hit
• 3:49
  Speaker 3: me up. I wanted to go hollerand Danie Coluja at
• 3:52
  Speaker 3: Daniel Coluja spot. It's a random guy that I've never
• 3:56
  Speaker 3: met in my life named j that GDS is. He
• 4:01
  Speaker 3: sees me in all of what's my man Curby stuff
• 4:05
  Speaker 3: from PM Moss, I'm like, come on, somebody no curve?
• 4:09
  Speaker 3: There was thank you, come on supporting black designers, all right?
• 4:14
  Speaker 5: All right? So so I got on Curve stuff. I'm
• 4:16
  Speaker 5: peer and Moss down.
• 4:18
  Speaker 3: This is the first thing that I've seen from Reebok
• 4:20
  Speaker 3: and I'm like, oh man, that's incredible. Bro any a
• 4:23
  Speaker 3: black designer and he was like, uh uh a nigga nigga.
• 4:28
  Speaker 3: So I was like, oh wow, now you know the difference.
• 4:31
  Speaker 3: He was like, oh, okay, you know what I'm saying.
• 4:32
  Speaker 3: You see somebody they designed and then you hear him talk.
• 4:34
  Speaker 3: He's like, oh well, he was.
• 4:36
  Speaker 5: Like you know what I'm saying. All right, cook. So
• 4:38
  Speaker 5: I'm wearing all Curby stuff and g the sid and
• 4:42
  Speaker 5: he no curve.
• 4:42
  Speaker 3: He's like, hey, yo, I'm a real big fan of
• 4:45
  Speaker 3: what you do musically. Do you want to do something
• 4:48
  Speaker 3: with reebound Yeah that's it? And I said yes, yeah,
• 4:55
  Speaker 3: what so this is the thing g they had. He
• 5:00
  Speaker 3: had no clue that when I was in school at
• 5:03
  Speaker 3: the University of North Texas. I really took like my
• 5:07
  Speaker 3: major was fashion merchandising, and I took textiles all this stuff,
• 5:10
  Speaker 3: and I love fashion and I have been designing stuff
• 5:14
  Speaker 3: for my entire family, everybody on the team for like years.
• 5:18
  Speaker 5: So but he never knew that.
• 5:19
  Speaker 3: He was just into the music and what it is
• 5:21
  Speaker 3: that I did, and offered me a partnership with Rebuy
• 5:28
  Speaker 3: and it worked out.
• 5:29
  Speaker 5: Yeah, fucked up that.
• 5:34
  Speaker 4: We were kind of talking about a backstage how every step,
• 5:37
  Speaker 4: every obstacle pigeon for the next one.
• 5:39
  Speaker 5: So people didn't know that you were trading for fashion.
• 5:42
  Speaker 4: If we watched your content, it's very evident right before
• 5:45
  Speaker 4: they knew who you were.
• 5:46
  Speaker 5: They probably remember, you know, us, the guy.
• 5:48
  Speaker 4: With the mint colors, about being intentional, being original, but
• 5:52
  Speaker 4: preparing yourself every step of the way for this moment
• 5:55
  Speaker 4: to get a reboding.
• 5:56
  Speaker 3: So this is the thing. Every step of the way
• 6:00
  Speaker 3: has been preparation. But it wasn't like I had the
• 6:03
  Speaker 3: vision the whole time to just be you know what
• 6:05
  Speaker 3: I'm saying that this still prepared me for this step
• 6:07
  Speaker 3: for the no, no no. When I was doing fashion
• 6:09
  Speaker 3: merchandise in college, mind you, I'm like nineteen twenty and
• 6:16
  Speaker 3: when Buddy added, now, my the original major was football.
• 6:20
  Speaker 5: We ain't gonna play around.
• 6:21
  Speaker 3: He asked me what classes? What do you want your
• 6:24
  Speaker 3: major to be. I said, it's gonna sound terrible. I said,
• 6:28
  Speaker 3: what major or classes as the most Yeah, yeah, yeah,
• 6:39
  Speaker 3: I want to know where they at, That's what I
• 6:41
  Speaker 3: wanted to know.
• 6:43
  Speaker 5: Yeah, sociology, psychology, psychologist. Yes, they see a fashion merchandise. Yeah.
• 6:49
  Speaker 5: And I was the only straight brother in my class.
• 6:52
  Speaker 3: You're gonna learn to do it.
• 6:57
  Speaker 5: Yeah. So, but I didn't win.
• 7:00
  Speaker 3: I went through all of the basic, all of the everything,
• 7:03
  Speaker 3: and I graduated.
• 7:15
  Speaker 5: You graduating, you know, he made some money and been
• 7:18
  Speaker 5: playing yesterday.
• 7:19
  Speaker 3: Come on, here we go, and I got about four
• 7:24
  Speaker 3: big coins.
• 7:25
  Speaker 5: Come on, somebody should shoking some level.
• 7:34
  Speaker 3: Thank you, thank you, make come on, somebody support me,
• 7:38
  Speaker 3: all right? Na, see, so it's one one step too far. Well, now,
• 7:43
  Speaker 3: I had no clue that that stuff was preparing me
• 7:46
  Speaker 3: for what it is that I do now what it
• 7:47
  Speaker 3: definitely was. It definitely was getting me familiar with fabrics,
• 7:50
  Speaker 3: with the art of buying, with all of that stuff
• 7:53
  Speaker 3: that I have to talk to these people that are
• 7:55
  Speaker 3: not necessarily like me in these meetings about any artists
• 7:59
  Speaker 3: in the building. So this is important for you guys
• 8:04
  Speaker 3: to understand because this is a partnership between us and
• 8:08
  Speaker 3: the United Masters and Toby he's probably the biggest artists right.
• 8:13
  Speaker 5: From United Master's blueprint.
• 8:15
  Speaker 4: Everything I would I would say probably, I would say.
• 8:19
  Speaker 3: So it's BX the plug Toby, and I think what
• 8:22
  Speaker 3: you call starting of Masters also la Well, long story short,
• 8:29
  Speaker 3: you work your rate, you work your rate ups through
• 8:31
  Speaker 3: the ranks of Independence, and then you started doing everything else.
• 8:34
  Speaker 5: But what you learned from the independent rind still helps
• 8:37
  Speaker 5: you to this day. It's all one million market and
• 8:39
  Speaker 5: all that.
• 8:39
  Speaker 3: So talk about that because I think that that's relevant
• 8:42
  Speaker 3: cross platforms.
• 8:44
  Speaker 5: It's kind of helped your mind frame.
• 8:45
  Speaker 3: Its not being a dependent person, especially when you get
• 8:49
  Speaker 3: with a company like webot has uh just detached yourself
• 8:53
  Speaker 3: from Adidas and it's currently rebuilding its brand with phenomenal team.
• 9:00
  Speaker 5: It's like.
• 9:02
  Speaker 3: A lot of the things that I've had to learn
• 9:04
  Speaker 3: and develop independently by doing my own thing and having
• 9:07
  Speaker 3: my own brand and doing my own marketing and writing
• 9:09
  Speaker 3: all my songs and directing all my videos and designing
• 9:13
  Speaker 3: all the blah blah blah.
• 9:15
  Speaker 5: It's all yeah, I appreciate that. That means you, That
• 9:18
  Speaker 5: means you actually know what's going on. Yeah, it takes
• 9:21
  Speaker 5: a lot to impress off.
• 9:23
  Speaker 3: No, I'm talking musically now, not specifically me, just trying
• 9:26
  Speaker 3: to get y'all to clap. It takes a lot to
• 9:28
  Speaker 3: impress us because every one of us feel like it
• 9:31
  Speaker 3: don't matter what somebody is doing. Man, my cousin can
• 9:34
  Speaker 3: do that too. Yeah. So when I do these videos,
• 9:36
  Speaker 3: I write these raps, I do these songs and all
• 9:40
  Speaker 3: that type of stuff. It's a lot of pressure to
• 9:44
  Speaker 3: impress niggas it really is.
• 9:48
  Speaker 5: And because y'all put so much pressure on those who.
• 9:54
  Speaker 3: Seek to move the culture, it helps those like me,
• 10:00
  Speaker 3: especially when I when it's like dealing with like corporations
• 10:04
  Speaker 3: who are in a rebuild fraight phase who want to
• 10:07
  Speaker 3: partner with people who know how to do their own thing.
• 10:10
  Speaker 3: So I've learned how to do my own thing. Come
• 10:13
  Speaker 3: on the other one, come on, all right, thanks, I've
• 10:17
  Speaker 3: learned how to do my own thing. Fooling with yep.
• 10:20
  Speaker 6: Yeah, so you go over to REVID, but you're bringing
• 10:22
  Speaker 6: your team play football, so you know what it is
• 10:25
  Speaker 6: to have a teamwork mentality, to understand people's roles. Talk
• 10:29
  Speaker 6: about the success team that you've had being an independent
• 10:32
  Speaker 6: artist now being a creative in the terms of fashion.
• 10:36
  Speaker 5: What has that been like for you if you have
• 10:37
  Speaker 5: to pluck people in different roles that you have to
• 10:39
  Speaker 5: go seek out roles? What's the team though?
• 10:40
  Speaker 3: There like people and you do have to see god
• 10:44
  Speaker 3: roles and because this is a space that I've never
• 10:47
  Speaker 3: been in like that and like float in and watch
• 10:52
  Speaker 3: this though.
• 10:53
  Speaker 5: All right, cool, yeah, this is good because I just
• 10:54
  Speaker 5: thought about this. All right. So by a couple of years,
• 11:00
  Speaker 5: Beyonce hit us up.
• 11:01
  Speaker 3: Come on, y'all go man, all right, thank god, Beyonce
• 11:06
  Speaker 3: hit us up and we did a campaign for Ivy
• 11:09
  Speaker 3: Park before we was able to.
• 11:13
  Speaker 5: Do what we're doing now.
• 11:14
  Speaker 3: When we was there, uh with Beyonce, we met one
• 11:18
  Speaker 3: person who was like, oh she with us. And it's
• 11:23
  Speaker 3: like you meet certain people you be like, oh okay,
• 11:25
  Speaker 3: oh man, man, it's great that you got this job.
• 11:28
  Speaker 3: Then you meet other people it's like, oh you with us,
• 11:30
  Speaker 3: like you trying to see yeah, come on, you know
• 11:32
  Speaker 3: what I mean, y'all know what I mean, Like all right, cool,
• 11:36
  Speaker 3: god n I'm trying to say it, but I'm with
• 11:38
  Speaker 3: rebognized so I can't just say certain.
• 11:40
  Speaker 5: Stuff, man is come on, I'm trying to pass the message,
• 11:44
  Speaker 5: all right. So when we met her, it was like, oh,
• 11:47
  Speaker 5: she with us, and.
• 11:50
  Speaker 3: Long story short, that stuff that partnership with Ivy Park
• 11:53
  Speaker 3: and indeed is kind of shifted and we was able to.
• 11:56
  Speaker 5: Acquire come on, I learned that good word. We was
• 12:00
  Speaker 5: like we were a choir. I'm on somebody that was
• 12:04
  Speaker 5: with us.
• 12:05
  Speaker 3: And she is phenomenalous young black lady uh named Lauren.
• 12:10
  Speaker 5: She she couldn't be here today she got a little sick. Uh.
• 12:13
  Speaker 3: Well, she is phenomenal and she has been leading the
• 12:17
  Speaker 3: way in uh terms of our partnership relations and stuff
• 12:21
  Speaker 3: like that. So now when I'm in the meetings with
• 12:23
  Speaker 3: Rebox that I ain't never been in, I got somebody
• 12:26
  Speaker 3: who really you know what I'm saying. I got the
• 12:28
  Speaker 3: vision for what it is that I want to do,
• 12:29
  Speaker 3: but I got somebody who speak the language very precisely. Yeah,
• 12:36
  Speaker 3: how is it like actually negotiating these deals, because I
• 12:38
  Speaker 3: don't you didn't just put your names on it. You
• 12:41
  Speaker 3: work in the actually design in silhouette. Then it's like
• 12:44
  Speaker 3: points on the front end, on the back end, like
• 12:46
  Speaker 3: you know, you heard a variety of different stories where
• 12:49
  Speaker 3: people people call he right that that comes to exemp
• 12:52
  Speaker 3: that comes to the front of my mind.
• 12:53
  Speaker 5: So going in with that information.
• 12:55
  Speaker 3: How was you as far as your negotiation to make
• 12:57
  Speaker 3: sure that your deal was how you wanted to do?
• 12:59
  Speaker 5: So I ain't gonna lie. I really feel like I'm blessed.
• 13:04
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  Speaker 1: An illegal alien from Guatemala charged with being a child
• 15:00
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 15:04
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 15:08
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 15:12
  Speaker 1: some of the heinous migrant criminals caught because of President
• 15:16
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 15:20
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 15:25
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 15:28
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 15:32
  Speaker 1: are here illegally, your next you will be fined nearly
• 15:35
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 15:40
  Speaker 1: never return. But if you register using our CBP home
• 15:43
  Speaker 1: app and leave now, you could be allowed to return legally.
• 15:47
  Speaker 1: Do what's right.
• 15:48
  Speaker 5: Leave now.
• 15:50
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 15:54
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 16:00
  Speaker 3: I'm a nigga from around the way, but I one
• 16:03
  Speaker 3: thing I do because I'm from the streets, I got
• 16:05
  Speaker 3: like deductive reasoning, and I like I can step into
• 16:08
  Speaker 3: places and pay attention to what's going on and like.
• 16:12
  Speaker 5: Learn how to just flow in a specific space.
• 16:15
  Speaker 3: So when I got with Reebok, because I ain't never
• 16:17
  Speaker 3: broken those shoe deal, I.
• 16:19
  Speaker 5: Hit somebody who is my friend. Well he kind of
• 16:25
  Speaker 5: helped me recently, but he's still he's still my friend.
• 16:30
  Speaker 3: I ain't gonna ain't not too much fast, all right,
• 16:33
  Speaker 3: all right, let me really. Then I hit one of
• 16:36
  Speaker 3: my friends who has broken shoe deals before and got
• 16:40
  Speaker 3: with his lawyer.
• 16:42
  Speaker 5: Because I don't have a uh, footwear lawyer. I got
• 16:46
  Speaker 5: an entertainment lawyer.
• 16:47
  Speaker 3: You don't want to have entertainment lawyer doing shoe deals
• 16:50
  Speaker 3: because I ain't never did that.
• 16:51
  Speaker 5: So I got with his lawyer and was able to
• 16:53
  Speaker 5: you know what I'm saying, I.
• 16:55
  Speaker 3: Forgot what the question was an But that's that's important
• 16:57
  Speaker 3: to even say, because it's like there's different types of
• 17:00
  Speaker 3: people that need to work with it.
• 17:01
  Speaker 5: Just so happens.
• 17:01
  Speaker 3: Like my son, his teammate on his AU team, his
• 17:04
  Speaker 3: father is a sneaker attorney.
• 17:07
  Speaker 5: Yeah, and he's talking to me. I didn't even know
• 17:09
  Speaker 5: if there was such thing as a sneaker attorney.
• 17:10
  Speaker 3: He was telling me an inter and out sneaker business
• 17:12
  Speaker 3: trademarking and all that, and he was like, that's what
• 17:15
  Speaker 3: he specialized in.
• 17:16
  Speaker 2: Yeah.
• 17:16
  Speaker 3: So it's like sometimes we yo got he said this,
• 17:20
  Speaker 3: We interviewed him.
• 17:21
  Speaker 5: He had a problem with his taxes on his home.
• 17:24
  Speaker 3: Yeah, he called his criminal attorney, because some people think
• 17:28
  Speaker 3: a lawyer is a lawyer. You know what, it's me
• 17:32
  Speaker 3: at first, I'm not gonna lie. If you pass the ball,
• 17:34
  Speaker 3: you can do anything. That's what I feel like. I
• 17:36
  Speaker 3: felt like, that's what I felt like. I got multiple lawyers. Now, yeah,
• 17:39
  Speaker 3: that's that's important. Though, every lawyer can't do every day.
• 17:43
  Speaker 3: So just like a doctor, right, you don't go to
• 17:46
  Speaker 3: a cardiologist in your foot turny, you gotta know specifically
• 17:50
  Speaker 3: which lawyer specializes in which particular industry.
• 17:52
  Speaker 5: That's yeah.
• 17:54
  Speaker 4: I want to bring up fasts for a second, because
• 17:57
  Speaker 4: we saw, we saw some of the.
• 17:58
  Speaker 5: Creative that the people are gonna see it in their future.
• 18:02
  Speaker 5: What's that creative process like at home?
• 18:03
  Speaker 4: Right when y'all doing the videos, when you're coming up
• 18:06
  Speaker 4: with some of these designs.
• 18:07
  Speaker 5: I'm going through a creative process right now. I'm building
• 18:09
  Speaker 5: a home. Yeah yeah, yeah, yeah, yeah, yeah. So you know, oh.
• 18:17
  Speaker 4: Thank you, and so you know, going back and forth
• 18:19
  Speaker 4: with your significant other sometimes you're gonna.
• 18:21
  Speaker 5: Have some bumps in the road. But we're building a
• 18:24
  Speaker 5: house and the building an actual brand. What's what's that
• 18:26
  Speaker 5: creating process like for y'all? It's phenomenal because Fat is
• 18:34
  Speaker 5: one of the people. I feel like it's like the
• 18:37
  Speaker 5: gift in the obstacle.
• 18:38
  Speaker 3: Fat truly don't care about nothing that we got going
• 18:43
  Speaker 3: on outside of.
• 18:45
  Speaker 5: Like me and our kids. If we was like working
• 18:49
  Speaker 5: regular jobs, she still be cool.
• 18:51
  Speaker 3: But she interested in it because I'm interested in it
• 18:57
  Speaker 3: whenever I bring it to them. So like every single
• 19:00
  Speaker 3: then I write, I run it by Fat first, not
• 19:03
  Speaker 3: just because but let me sain, not just because not
• 19:06
  Speaker 3: because she's a like songwriter, extraordinary and like she got
• 19:11
  Speaker 3: phenomenal taste and music.
• 19:13
  Speaker 5: But I feel like Fat is like every person in
• 19:18
  Speaker 5: the world.
• 19:20
  Speaker 3: But then what that's from the hood that come from
• 19:22
  Speaker 3: like you know what I'm saying, they come from like
• 19:23
  Speaker 3: the slums and stuff like that.
• 19:24
  Speaker 5: If you ain't really from no or like yo Yaki.
• 19:28
  Speaker 3: Fat is like every She's like a good general foundation
• 19:31
  Speaker 3: to see if people will be able to understand what
• 19:33
  Speaker 3: it is that I'm saying. So I run that yr
• 19:35
  Speaker 3: and uh, music wise, when it comes to like aesthetics,
• 19:41
  Speaker 3: shoe design, clothing design, I get her opinion on stuff
• 19:45
  Speaker 3: like that because I feel like she's a general consistency.
• 19:47
  Speaker 5: Even if I got like.
• 19:48
  Speaker 3: These like out of body ideas or whatever, It's like
• 19:52
  Speaker 3: I can run through her and get like a baseline
• 19:55
  Speaker 3: for what it is and I'm trying to do and
• 19:56
  Speaker 3: she's always she always don't give me whatever her honesty
• 20:01
  Speaker 3: got you is because she don't necessary to care how
• 20:04
  Speaker 3: I feel about.
• 20:05
  Speaker 5: What she's saying. She gonna always tell me the truth. Yeah,
• 20:11
  Speaker 5: she musta knew you was gonna talk about it, and
• 20:13
  Speaker 5: she just then I'll wait into you. Let Okay, that's good.
• 20:17
  Speaker 3: So all right, coming from Houston, but originally you know
• 20:21
  Speaker 3: parents from Nigeria, right, Yeah, so any Africans in the building.
• 20:28
  Speaker 5: Three three three afrogants.
• 20:30
  Speaker 3: That's a fact, and will drop the afrobeats. But walking
• 20:36
  Speaker 3: into these.
• 20:37
  Speaker 5: You know hot not read by saying, but you thought
• 20:39
  Speaker 5: stuff with Mount Claire.
• 20:40
  Speaker 3: You throught stuff with very high end fashion European fashion houses, right,
• 20:44
  Speaker 3: notoriously known for being racist, you're unapologetically just kind of.
• 20:49
  Speaker 5: Kind of helped me with where we're going, though. I
• 20:52
  Speaker 5: want to know.
• 20:52
  Speaker 3: Your experience as far as like you, as far as
• 20:56
  Speaker 3: unapologetically who you are, Right, has that been difficult navigating
• 21:01
  Speaker 3: that world or because we saw you at Parol Shaw
• 21:03
  Speaker 3: or Paris?
• 21:04
  Speaker 5: Right one hundred percent? Has it been difficulty or what
• 21:08
  Speaker 5: has been your experience in the world of high fashion.
• 21:12
  Speaker 3: I'll be honest with you, My experience has been.
• 21:19
  Speaker 5: Yeah, smooth. I ain't gonna lie to you. It really
• 21:22
  Speaker 5: has been smooth.
• 21:23
  Speaker 3: Now hold on now, hold on now half of it,
• 21:24
  Speaker 3: because you know, in twenty twenty, you know we was
• 21:27
  Speaker 3: up yeah, now, twenty twenty.
• 21:29
  Speaker 5: It was real hard to be racist in twenty twenty.
• 21:32
  Speaker 3: Yeah, But then you know about twenty twenty two, they
• 21:35
  Speaker 3: start letting go of the di programs. We couldn't just
• 21:38
  Speaker 3: tell them.
• 21:39
  Speaker 5: To let them.
• 21:39
  Speaker 3: They show me your boyd, let me see who are
• 21:41
  Speaker 3: all on your board. You couldn't do that no more.
• 21:43
  Speaker 3: So we had to take those those of us who
• 21:45
  Speaker 3: like once it went back to original racism.
• 21:49
  Speaker 5: I you know what I'm saying. No, no, no, no, y'all
• 21:52
  Speaker 5: know what I'm saying.
• 21:53
  Speaker 3: It went back to original racism, like in back like
• 21:56
  Speaker 3: twenty into twenty two, twenty three, regular racist. It ain't
• 22:02
  Speaker 3: just you know what I'm saying. Now we might be
• 22:04
  Speaker 3: going to a new place with yeah, you know what
• 22:06
  Speaker 3: I'm saying. It might be more open.
• 22:07
  Speaker 5: But that's right, that's right. Carrying on, fat, come close toil.
• 22:12
  Speaker 5: I'm about to go, uh not.
• 22:15
  Speaker 3: But it's been It's been smooth with me because I
• 22:19
  Speaker 3: keep the main thing the main thing, and my ultimate
• 22:22
  Speaker 3: goal is to get in these places.
• 22:25
  Speaker 5: And yeah, I have an agenda.
• 22:28
  Speaker 3: I have an agenda in every single partnership, and and
• 22:32
  Speaker 3: I partner with those agenda those who have an agenda
• 22:35
  Speaker 3: that isn't alignment with mine. But then also people have
• 22:38
  Speaker 3: uplifted you from like Pharrell different to talk about that,
• 22:41
  Speaker 3: because that's been like key, like people have actually helped
• 22:44
  Speaker 3: in the journey.
• 22:45
  Speaker 5: That's important to one. Yeah, it ain't.
• 22:49
  Speaker 3: It ain't enough words that I can think of to
• 22:53
  Speaker 3: describe how.
• 22:57
  Speaker 5: Like just what for Real uh uh did for him?
• 23:01
  Speaker 3: And I'll try to paint the picture real quick, so
• 23:03
  Speaker 3: y'all could just get a quick little snapshot, all right.
• 23:05
  Speaker 3: So you know, forhar Real charged a lot of money
• 23:08
  Speaker 3: for his bis. Y'all know that it costs a lot
• 23:10
  Speaker 3: of money. So when he hit me up and was like, Yo,
• 23:13
  Speaker 3: I love what you're doing. I was like, oh, man,
• 23:15
  Speaker 3: appreciate it. He like, man, the industry been waiting on
• 23:17
  Speaker 3: somebody like you. And I was like, man, thank you.
• 23:19
  Speaker 5: Man.
• 23:20
  Speaker 3: He was like, man, it'd be honest if you could
• 23:22
  Speaker 3: come up to Miami to me and I was like,
• 23:28
  Speaker 3: all right, cool, this came up to Miami, brought uh
• 23:32
  Speaker 3: Fat and I think no. She was breagnant at the time,
• 23:36
  Speaker 3: and we meant for real and he started making he
• 23:38
  Speaker 3: started doing for real when we first started making the beat, yeah,
• 23:42
  Speaker 3: like real, like for real life, right, So he started
• 23:46
  Speaker 3: making the beat. Then I do the rap, and then
• 23:49
  Speaker 3: after I do the rap, I'm like, wow, we leave
• 23:51
  Speaker 3: fat man.
• 23:52
  Speaker 5: That's crazy. We got a song with for real.
• 23:54
  Speaker 3: And then a couple of days later they seeing what
• 23:59
  Speaker 3: the song is, gonna cast the invoice.
• 24:00
  Speaker 5: Yeah, they sent the invoice. I watched you invoice for Yeah.
• 24:03
  Speaker 5: It was crazy for Independent.
• 24:06
  Speaker 3: Now for people who major regulation with you, that's that's
• 24:09
  Speaker 3: you know what I'm saying.
• 24:09
  Speaker 5: That ain't Yeah, that's a loan that you. I ain't.
• 24:13
  Speaker 5: Ain't nobody loan men nothing. So it's all coming straight
• 24:15
  Speaker 5: out my pocket.
• 24:17
  Speaker 3: So when he said it to me, I was like wow,
• 24:19
  Speaker 3: and I guess he can hear and like kind of
• 24:21
  Speaker 3: the response, so he kind of tapered off of it
• 24:24
  Speaker 3: a little bit. I ain't gonna give you the exact number,
• 24:25
  Speaker 3: but just know it was crazy to me from Independence.
• 24:28
  Speaker 3: Now watch this, I'm not dumb. I got something that
• 24:30
  Speaker 3: I'm trying to do. I want my music to touch
• 24:32
  Speaker 3: the masses. So I pay the costs.
• 24:36
  Speaker 5: That hold on. That ain't the clapping moment. I pay
• 24:40
  Speaker 5: the cost.
• 24:40
  Speaker 3: Two days later, after I paid the cost, Pharrell called
• 24:44
  Speaker 3: hit me up and say he designed the jacket with
• 24:46
  Speaker 3: Montclair and that he don't have time to go out
• 24:49
  Speaker 3: there and do the photo shoots and stuff like that
• 24:52
  Speaker 3: for the for Montclair and if I can stand in
• 24:55
  Speaker 3: and represent for real with Montclair and they paid me
• 24:58
  Speaker 3: almost double what it.
• 25:01
  Speaker 5: For the song. Yeah, that's it.
• 25:05
  Speaker 3: That's important though, Man, investing yourself right one hundred percent
• 25:09
  Speaker 3: came back double.
• 25:10
  Speaker 5: Yeah, it is crazy.
• 25:11
  Speaker 4: I want to talk about the name that's on your
• 25:13
  Speaker 4: chest right now, yeah, because it's significant.
• 25:15
  Speaker 5: Everything was intentional about Choku and what it means, all right.
• 25:18
  Speaker 3: So Chuku is my actual brand that's in collaboration with Reebok.
• 25:23
  Speaker 3: It ain't just my name, Toby Chu who've been week
• 25:26
  Speaker 3: with and we got an actual brand uhh that's in
• 25:30
  Speaker 3: partnership with uh Reebok. And I feel like, yep, I
• 25:37
  Speaker 3: feel like I don't want to do what I did
• 25:39
  Speaker 3: with music in every other industry.
• 25:41
  Speaker 5: I feel like I've had to do a lot. Yeah,
• 25:45
  Speaker 5: being independent in.
• 25:46
  Speaker 3: Music, and now I want to leverage differ different things
• 25:49
  Speaker 3: different ways. Uh so so so it's not so much
• 25:54
  Speaker 3: work and wait to get off what it is that
• 25:57
  Speaker 3: I'm doing. So I'm leveraging this car.
• 26:00
  Speaker 5: Uh. Now, I don't want to.
• 26:01
  Speaker 3: Say it like that because that's gonna sound like Yeah,
• 26:03
  Speaker 3: that's not gonna sound good. But this partnership is strategic
• 26:08
  Speaker 3: in a sense that I love Reebok. Reebok is a
• 26:11
  Speaker 3: brand and we've all known had a powerful way moved
• 26:14
  Speaker 3: in the nineties. That's a respectful brand, timeless brand. They
• 26:18
  Speaker 3: respect my values with my family, with my heritage, with
• 26:22
  Speaker 3: my culture.
• 26:23
  Speaker 5: With what I'm trying to do.
• 26:24
  Speaker 3: And it's like, all right, cool, I could leverage this
• 26:27
  Speaker 3: partnership with somebody who believes and what it is that
• 26:30
  Speaker 3: I'm doing and what it is that I stand for
• 26:31
  Speaker 3: to do, uh, to go further with my own brand
• 26:35
  Speaker 3: and do what it is.
• 26:35
  Speaker 5: And I'm trying to do my own brand. Thank you, brother, Yeah,
• 26:40
  Speaker 5: I got something for you.
• 26:41
  Speaker 3: Yeah, ain't Jeff whatever his brother name is, who clapping
• 26:45
  Speaker 3: real hard at the front all the time.
• 26:47
  Speaker 5: Let's get him, get his information. We can get him
• 26:49
  Speaker 5: some shoes. See that pays off. No, no, no, don't
• 26:56
  Speaker 5: said you brother, You're getting some Yeah, thank you. Something
• 27:00
  Speaker 5: support for goes a long way.
• 27:04
  Speaker 3: So before we leave, tell the information as far as
• 27:06
  Speaker 3: like when is it drop, what's the rollout plan, what's
• 27:10
  Speaker 3: the pieces colored ways? What's the first set? Gonna be
• 27:14
  Speaker 3: all of that type stuff, uh drops February of next
• 27:19
  Speaker 3: year by the versus guy that we don't got no
• 27:23
  Speaker 3: delays or anything like that. The first colorway, yeah, none
• 27:27
  Speaker 3: of my people with the actual colorway on his cloth.
• 27:29
  Speaker 3: By the first colorway is gonna be out. Yeah, come on,
• 27:32
  Speaker 3: stand up. This young brother with the afro, Yeah, that's
• 27:37
  Speaker 3: Jay Steel. Yeah, that's the first colorway right there. The
• 27:40
  Speaker 3: big colorway, the traditional yeah branch stuff. This is the
• 27:43
  Speaker 3: second colorway to black for people who ain't really trying
• 27:45
  Speaker 3: to do the vent thing.
• 27:46
  Speaker 5: I'm not mad. I gave you something that everybody could
• 27:48
  Speaker 5: do with this colorway. And then the Friends and.
• 27:50
  Speaker 3: Family colorway is gonna be the salmon pink colorway. That's
• 27:55
  Speaker 3: for everybody who fat want to have her specific colorway.
• 27:59
  Speaker 3: So everybody ain't gonna have issue.
• 28:02
  Speaker 5: So we last thing.
• 28:03
  Speaker 4: Yeah, we got a lot of independent artists here. We
• 28:06
  Speaker 4: got a lot of people in fashions obviously are a possible.
• 28:09
  Speaker 4: What piece of advice that you wish you would have
• 28:12
  Speaker 4: had coming up that you can give to them right now?
• 28:20
  Speaker 5: Know who you are, what your vision is, what you
• 28:24
  Speaker 5: stand for, and what you're.
• 28:27
  Speaker 3: Trying to accomplish in the world before you, if you
• 28:31
  Speaker 3: can before you start taking on them strides for and
• 28:36
  Speaker 3: realize that you're going in the wrong direction. If you
• 28:39
  Speaker 3: can lock in the foundational stuff first, it'll make your
• 28:42
  Speaker 3: yess knows what you will do and won't do so
• 28:45
  Speaker 3: much easier.
• 28:46
  Speaker 5: If you can have those things established in the beginning.
• 28:50
  Speaker 3: But if an opportunity come, don't be like, well, let
• 28:52
  Speaker 3: me get the full vision versus yeah, yeah.
• 28:55
  Speaker 5: Make Some.
• 29:00
  Speaker 1: From Guatemala charged with raping a child in Massachusetts. An
• 29:04
  Speaker 1: MS thirteen gang member from Al Salvador accused of murdering
• 29:08
  Speaker 1: a Texas man of Venezuelan charged with filming and selling
• 29:12
  Speaker 1: child pornography in Michigan. These are just some of the
• 29:15
  Speaker 1: heinous migrant criminals caught because of President Donald J. Trump's leadership.
• 29:20
  Speaker 1: I'm Christy Noman, the United States Secretary of Homeland Security
• 29:24
  Speaker 1: under President Trump. Attempted illegal border crossings are at the
• 29:28
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 29:32
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 29:36
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 29:40
  Speaker 1: and deported. You will never return. But if you register
• 29:44
  Speaker 1: using our CBP home app and leave now, you could
• 29:47
  Speaker 1: be allowed to return legally. Do what's right.
• 29:51
  Speaker 5: Leave now.
• 29:52
  Speaker 1: Under President Trump America's laws, border and families.
• 29:56
  Speaker 5: Will be protected.
• 29:57
  Speaker 2: Sponsored by the United States Department of Homeland Security,