3022: AI and Loyalty Innovation: Inside Emirates National Oil Company Group's (ENOC) Yes Rewards
In this episode, I'm joined by Suryaveer Singh, Head of Loyalty at Emirates National Oil Company (ENOC), where he leads the groundbreaking Yes Rewards program in the UAE. This initiative, the first of its kind in the region's fuel sector, has already earned recognition for its role in improving customer happiness, winning the Best Rewards Programme in the Government sector at the CX & Loyalty Awards MENA. During our conversation, Suryaveer dives into the evolution of loyalty programs and how technology is driving their future. He explains the role of AI and data-driven automation in creating…
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