Latest / Get Real with Jim Weiss / Our Super Bowl Week Finale with Champions, Executives & Changemakers
Transcript
- 0:00Speaker 1: Time to get real with TJ. Ward. I'm really excited
- 0:04Speaker 1: to have you here because you're local. I am from
- 0:07Speaker 1: San Francisco, yep, coming up here from LA and he's
- 0:11Speaker 1: the real deal. Okay, super Bowl fifty ten years ago
- 0:15Speaker 1: in San Francisco. How amazing was that? What it feel
- 0:18Speaker 1: like to win the Super Bowl in your hometown? It
- 0:21Speaker 1: was a dream come true? I mean a slow.
- 0:23Speaker 2: Motion, slow motion victory as we won, and everything just
- 0:30Speaker 2: came back to me from starting my journey here in
- 0:33Speaker 2: San Francisco Bay area.
- 0:34Speaker 3: So just an amazing, amazing experience.
- 0:38Speaker 1: Well on, get real. We want to know the origin story.
- 0:41Speaker 1: So how did it all get started? TJ?
- 0:44Speaker 4: Okay?
- 0:44Speaker 2: I was born here in San Francisco in the Bayview District.
- 0:48Speaker 2: Then we moved to Antioch into East Bay when I
- 0:50Speaker 2: was about eight years old, and that's when I started
- 0:52Speaker 2: playing football for the Antioch Youth football organization. Went to
- 0:58Speaker 2: Dallas South High School, played there, didn't play much until.
- 1:01Speaker 3: My senior year.
- 1:03Speaker 2: Then I broke my knee my senior year in high
- 1:05Speaker 2: school doing that final season and had to get healthy.
- 1:10Speaker 2: So I ended up walking on at the University of
- 1:11Speaker 2: Oregon and had a couple of more injuries early while
- 1:15Speaker 2: I was there. Started my junior year, had a really
- 1:18Speaker 2: really good junior year, made second team or honorable mentioned
- 1:22Speaker 2: All League packed ten at that time. Came back from
- 1:25Speaker 2: my senior year, had a high angle spring first game
- 1:28Speaker 2: of that time.
- 1:29Speaker 1: Uh huh.
- 1:30Speaker 2: So I missed half of my senior year again and
- 1:34Speaker 2: no it all being a blessing. Still got drafted second round,
- 1:39Speaker 2: went number thirty eight overall to the Cleveland Browns. Played
- 1:43Speaker 2: four years there, signed a free agent deal with the
- 1:46Speaker 2: Denver Broncos, won a Super Bowl in my second year
- 1:49Speaker 2: with them. Played one more year for the Broncos, then
- 1:53Speaker 2: they released me and I got picked up by the
- 1:54Speaker 2: Tampa Bay Buccaneers and played one year in Tampa Bay
- 2:00Speaker 2: and that was pretty much my last full season. I
- 2:03Speaker 2: had a small stint with the Arizona Cardinals for a
- 2:05Speaker 2: little while, and once I retired about twenty twenty, I
- 2:10Speaker 2: started my sports agency which has now transitioned to sports
- 2:15Speaker 2: Agency and NIL.
- 2:17Speaker 3: Management and Marketing.
- 2:18Speaker 1: Good yeah, good. I wanted to talk about this, and
- 2:21Speaker 1: then last.
- 2:22Speaker 2: Year I started my podcast, Safety First. So I've been
- 2:25Speaker 2: doing that this past season, just talking about the game,
- 2:29Speaker 2: talking about the week to week content in the NFL
- 2:32Speaker 2: and halfway through the season, I got picked up by
- 2:35Speaker 2: Arena Gridiron.
- 2:36Speaker 1: WHI skip Bayless to come and overcome injury and win
- 2:41Speaker 1: a Super Bowl ring? I mean, how did it happen?
- 2:43Speaker 1: What's your secret? What is it about you?
- 2:46Speaker 2: Oh?
- 2:46Speaker 1: Man? I will say hard work.
- 2:48Speaker 3: No, it's something not not special.
- 2:51Speaker 2: Honestly, you know, hard work, determination, man, and continually to
- 2:56Speaker 2: focus on what you want to get done no matter
- 2:59Speaker 2: what steps in your I'm pretty sure that you've had
- 3:04Speaker 2: some obstacles that for sure didn't know they were coming
- 3:08Speaker 2: and didn't know when they would stop. But no matter what,
- 3:11Speaker 2: you got to keep going. You got to keep persisting.
- 3:13Speaker 2: If you really want something, you got to keep going
- 3:16Speaker 2: after it, no matter what happens.
- 3:18Speaker 1: So we've been talking a lot with different guests this
- 3:21Speaker 1: week about leaving the bubble of pro football, it maybe
- 3:26Speaker 1: college football. What was it like to retire and you know,
- 3:30Speaker 1: it sounded like you went right into business. Was there
- 3:32Speaker 1: a transition? Was it easy? Hard? Not?
- 3:35Speaker 2: No, there was a transition during I would say the pivot,
- 3:40Speaker 2: like there wasn't much time off of because I just
- 3:43Speaker 2: wanted to keep active and find something.
- 3:46Speaker 3: To really pursue. And my dad, he was an entrepreneur.
- 3:50Speaker 2: He worked out here, had his own building maintenance company
- 3:55Speaker 2: called Ward Building Maintenance WBM, and I just seen his
- 3:59Speaker 2: daily hustle growing up as daily grind and getting up
- 4:01Speaker 2: and working late hours, working early hours, coming back and
- 4:06Speaker 2: forth from San Francisco to Antioch, and I knew I
- 4:10Speaker 2: wanted to be.
- 4:11Speaker 3: In control of what I was doing as a professionalist.
- 4:13Speaker 1: So I can relate to that as an entrepreneur starting
- 4:17Speaker 1: a business. Right, what do you think is the most
- 4:20Speaker 1: important thing as an entrepreneur? You know, you mentor people
- 4:24Speaker 1: and you know what do you tell them?
- 4:27Speaker 3: I think it's putting the correct team around you.
- 4:30Speaker 2: Finding the correct team and that works well together. You
- 4:35Speaker 2: guys don't always have to be chummy chummy and get along,
- 4:37Speaker 2: but people with work ethic, same goals in mind, and
- 4:42Speaker 2: at the end of the day, it's about being pursuing
- 4:46Speaker 2: one goal right, and you know sometimes you have to
- 4:50Speaker 2: give and take, you know some things and even as
- 4:52Speaker 2: the boss conform and listen.
- 4:56Speaker 1: Years still I'm still working, yeah, working on it.
- 5:00Speaker 2: But it's definitely something that you need. Man, the team
- 5:04Speaker 2: around you is so important.
- 5:06Speaker 1: Well, listening to talent. It's not something and it doesn't
- 5:10Speaker 1: come naturally to many people, especially given what you've had
- 5:15Speaker 1: to do. And you know, I think what what turned
- 5:19Speaker 1: the worm? Did? Something happened that made you realize I
- 5:22Speaker 1: gotta change the way I approach that.
- 5:25Speaker 2: I think kind of the lessons I learned in football
- 5:28Speaker 2: getting injured, like realizing that anything can be gone in
- 5:34Speaker 2: an instance. And then another thing I would say is
- 5:42Speaker 2: trying to be responsible for everything. It's too stressful, it's
- 5:48Speaker 2: too hard, like trying to control every little factor of
- 5:52Speaker 2: your business. You just have to trust, like you do
- 5:55Speaker 2: in sports, or like I did in sports, Like you
- 5:57Speaker 2: have to trust that the right guard is going to
- 6:00Speaker 2: do his thing. You're gonna have to trust that the
- 6:02Speaker 2: corner has studied and it's going to handle his responsibilities.
- 6:06Speaker 2: And that's why it's so important to getting the right
- 6:07Speaker 2: people in your building.
- 6:09Speaker 1: Well, you know, it's funny that we are talking a
- 6:12Speaker 1: lot about sports and business, and it would I would
- 6:16Speaker 1: think the sporting experience makes you more prepared to build
- 6:20Speaker 1: a business Because of the things you just said. I
- 6:24Speaker 1: guess what's been the biggest challenge to scaling and growing
- 6:30Speaker 1: your business so far?
- 6:32Speaker 3: Man, it's so challenging.
- 6:34Speaker 2: I don't even think I've gotten to that level where
- 6:36Speaker 2: it's been a huge scale.
- 6:37Speaker 3: We're still at the you know.
- 6:39Speaker 2: The lower levels of this building. But you know, we're
- 6:42Speaker 2: building and understanding. It takes time and you can't rush anything,
- 6:47Speaker 2: but we're scaling and adding.
- 6:49Speaker 3: New pieces daily and weekly.
- 6:51Speaker 1: And communication.
- 6:53Speaker 2: Keep keep the communication lines open because we can't read
- 6:57Speaker 2: each other's minds, and if you're thinking it's something, then
- 7:00Speaker 2: you have to relay that and vice versus. So we
- 7:03Speaker 2: know right wrong or indifferent. We know where we're at.
- 7:06Speaker 2: We're not assuming.
- 7:07Speaker 1: Yeah, well, I mean, you know, I always say, well,
- 7:10Speaker 1: that's what my firm is about is communications. Communications is leadership.
- 7:15Speaker 1: Leadership is communications. That's what I've you know, espoused in
- 7:20Speaker 1: the years. I'm in year twenty five. I got twenty
- 7:22Speaker 1: five hundred people that work for us now, and you
- 7:26Speaker 1: know it's something you can do. Yeah, you're feeling an
- 7:29Speaker 1: unmatt need. What is that unmatt need in the market
- 7:32Speaker 1: that you're feeling with your business checks and.
- 7:36Speaker 2: Balances, the roles and responsibilities, it's still you know, sometimes
- 7:41Speaker 2: some of those get blurred, Sometimes the lines get blurred,
- 7:46Speaker 2: and in making sure everybody's handling what they're supposed to handle,
- 7:52Speaker 2: I can't help it.
- 7:53Speaker 3: Personally is like, let me step in and do that,
- 7:55Speaker 3: like I'll just do it type and it's like, oh no,
- 7:58Speaker 3: don't do it.
- 7:58Speaker 2: So that's what I'm probably learning the most right now.
- 8:03Speaker 2: Like you said, it's a skill. They gotta work at it.
- 8:07Speaker 1: Well, you know, are they watching you work? Are they
- 8:10Speaker 1: going to do the job right? So you gotta give
- 8:12Speaker 1: them a chance to do it. But that's Look, that's
- 8:14Speaker 1: probably the hardest thing to realize where you stop and
- 8:18Speaker 1: they start.
- 8:20Speaker 5: You know, it's not easy to find good workers.
- 8:24Speaker 2: It's not you think, you know, coming away from the
- 8:27Speaker 2: sports world that in the I will guess just a
- 8:32Speaker 2: normal working world, people don't have that ethic in them.
- 8:37Speaker 3: They don't.
- 8:40Speaker 1: Some do, but a lot you can teach that, right,
- 8:44Speaker 1: I don't think so.
- 8:45Speaker 3: I think it's something.
- 8:46Speaker 2: That you usually you can be taught that, but it
- 8:50Speaker 2: has to start at a young age.
- 8:52Speaker 1: Well, you know, you change the culture of business by
- 8:54Speaker 1: who you hire. Is there someone on your team right
- 8:57Speaker 1: now who's making a difference and changing the trajectory.
- 9:03Speaker 3: I have a few people, you know, my partners, my friends,
- 9:07Speaker 3: and family.
- 9:07Speaker 2: I bounce a lot of advice off from them, especially
- 9:10Speaker 2: my dad and my mom about how I should handle
- 9:13Speaker 2: certain situations, how shall handle certain partnerships. And I think
- 9:18Speaker 2: in both of my businesses is handling the business.
- 9:21Speaker 3: And the back office before you start putting feet to.
- 9:25Speaker 1: Payment, balancing out that. I don't think people appreciate when
- 9:28Speaker 1: you start your own business and it's all your money. Yeah,
- 9:31Speaker 1: usually I mean, you know, or friends and family, which
- 9:34Speaker 1: is even more intense, you know, having that. Now that
- 9:39Speaker 1: I've sold the private equity, I have a board and
- 9:41Speaker 1: all the things that you know come with that. But
- 9:44Speaker 1: I was kind of glad I got them, you know,
- 9:47Speaker 1: because they gave me some boundaries, you know, So what's
- 9:52Speaker 1: next steps here? I mean, what what do you see
- 9:54Speaker 1: coming up for their business in the next year.
- 9:56Speaker 2: I wanted to just expand and get better, get better
- 9:59Speaker 2: at the concent and get better guests, you know, as
- 10:02Speaker 2: far as the agency in NIL is making my network bigger,
- 10:05Speaker 2: getting contact with more collectives and gms and colleges. I
- 10:09Speaker 2: know a lot of coaches already right now. I was
- 10:11Speaker 2: just up at Cal. It was funny because I was
- 10:13Speaker 2: a Cal Saturday, I flew back to LA to get
- 10:16Speaker 2: ready and then I flew back here Tuesday. So balancing
- 10:20Speaker 2: the two businesses and is really probably my most difficult
- 10:24Speaker 2: part because I started them at the same time.
- 10:27Speaker 1: And there's another bit. It's a family business.
- 10:29Speaker 2: Family business which is the family foundation, which is the
- 10:32Speaker 2: Warboy Project, and creating a board. We did that in
- 10:36Speaker 2: the last two years, which has helped us tremendously.
- 10:38Speaker 1: What's the focus of that.
- 10:40Speaker 2: Our focus is youth development, whether it's providing scholarships to
- 10:46Speaker 2: private schools, whether it's health and wellness, you know, financial literacy, mentorship.
- 10:53Speaker 2: My grandmother was a huge community activist out here in
- 10:57Speaker 2: San Francisco in the seventies and eighties, turn Shirley Jones,
- 11:02Speaker 2: and she worked with Mayor Willie Brown, and she had
- 11:05Speaker 2: daycares in the Bayview Hunter's Point community and she's always
- 11:10Speaker 2: been a pillar of the community. So just being a
- 11:12Speaker 2: part of the community, helping kids in the community has
- 11:15Speaker 2: always been.
- 11:16Speaker 3: Something in our family blood. Like it's something we do.
- 11:21Speaker 1: It's just you do, and you're gonna keep doing. So
- 11:25Speaker 1: before we wrap up, I just, you know, always ask
- 11:29Speaker 1: a couple of easy lobby questions, but they're fun, so
- 11:34Speaker 1: we aren't gonna be so serious. All right, tell me
- 11:38Speaker 1: what's the best vacation you've ever been on?
- 11:40Speaker 2: The best vacation I've been on was I just went
- 11:44Speaker 2: to Spain. I think it was two years ago, and
- 11:48Speaker 2: we did the Below Deck show.
- 11:52Speaker 1: Yeah, Man Wasterrane.
- 11:57Speaker 2: Mediterranean right up to speak it. I didn't know it
- 12:01Speaker 2: was a big show. And when I did it, I
- 12:03Speaker 2: didn't know it was such a big show. I was
- 12:05Speaker 2: so behaved, I was pretty I was pretty somber. But
- 12:10Speaker 2: I had some great moments on the show.
- 12:12Speaker 3: Like it was. We were on the Yaffa a few days.
- 12:14Speaker 2: We stopped in Germany, Berlin for the first day, and
- 12:18Speaker 2: then we flew to the Spain and once we got
- 12:21Speaker 2: off the boat for the two days. We stayed in
- 12:24Speaker 2: Spain for two days and we flew back to Berlin
- 12:26Speaker 2: and flew back.
- 12:27Speaker 1: It was my first for me there is it Captain Sandy.
- 12:31Speaker 3: Or j Sandy? It was Sandy. She was great.
- 12:33Speaker 2: The whole crew was great. We chad sometimes on Instagram
- 12:40Speaker 2: of the and it was a great time. But other
- 12:43Speaker 2: than that, I liked the Caribbean, so I had a
- 12:45Speaker 2: good time in Grenada. Grenada is a good island.
- 12:48Speaker 5: Man.
- 12:48Speaker 3: The people are great down there.
- 12:50Speaker 1: Yeah, what about you. My best vacation, I would say,
- 12:54Speaker 1: was a vacation to Israel with two families and that
- 13:00Speaker 1: was about long before all the problems that we've seen today.
- 13:04Speaker 1: But boy, they were boiling up. We were there, so
- 13:07Speaker 1: we learned a lot about that. And it's a complicated,
- 13:12Speaker 1: messy situation, but boy did we learn a lot. And
- 13:16Speaker 1: you know, there's some serious it's just stuff we're not
- 13:18Speaker 1: used to here in America. I think we take a
- 13:21Speaker 1: lot for granted the way we live, but those borders
- 13:24Speaker 1: are not so secure as we now know, and so
- 13:27Speaker 1: they I just you know, there's a feeling of incredible
- 13:30Speaker 1: culture and pride and Diversity'd be surprised there was a
- 13:34Speaker 1: lot of diversity in that country. So I learned a lot.
- 13:37Speaker 1: That was my favorite one. Okay, you're turning the tables, Yeah,
- 13:43Speaker 1: sound well, No, that's okay. I like it. Soundtrack of
- 13:46Speaker 1: your life? If there was one, what would the album
- 13:48Speaker 1: soundtrack of my life?
- 13:51Speaker 3: That is a good one.
- 13:52Speaker 4: I'm not like, I'm more of a movie person than.
- 13:58Speaker 2: If I was going to pick a song, it have
- 14:00Speaker 2: to be something about being an underdog, maybe like I
- 14:03Speaker 2: had a tiger or something. That's my son's favorite song.
- 14:07Speaker 2: I love that he's like turning it into my favorite
- 14:10Speaker 2: song because no such a message in it and.
- 14:13Speaker 1: That's anything that he even knows that how old is?
- 14:15Speaker 3: They's five?
- 14:18Speaker 2: All right, Hey, that's what streaming bro like. Again, it's
- 14:23Speaker 2: five years old and I of the tigers kidding? So
- 14:26Speaker 2: what what's one thing You're gonna get real this whole week?
- 14:30Speaker 2: Talking to folks around you know, at the Super Bowl.
- 14:32Speaker 4: I just like.
- 14:33Speaker 2: Interaction with guys like yourself. Yesterday I went to a
- 14:36Speaker 2: rich Eisen wine party and I met a guy as
- 14:40Speaker 2: head of the v Foundation and just exchanging knowledge. I
- 14:44Speaker 2: like to just get as much knowledge as I can.
- 14:47Speaker 2: I used to use this as an opportunity just to
- 14:49Speaker 2: party in my younger days, but you know, I stopped
- 14:53Speaker 2: drinking two years ago, and it's probably the best thing
- 14:56Speaker 2: I've ever done.
- 14:57Speaker 1: I've heard that that really helped.
- 14:59Speaker 3: Yes, it helps me lot. I'm so much sharper and
- 15:01Speaker 3: focus and.
- 15:02Speaker 1: What I'm trying to I'm gon try that, but uh.
- 15:07Speaker 2: Yeah, I'm just want to make as many contexts as
- 15:09Speaker 2: I can and see where.
- 15:12Speaker 1: Things is the theme I'm hearing, you know, it's not
- 15:15Speaker 1: just all the fun and games. It's you know, and
- 15:17Speaker 1: some people are like the parties are fine, but where
- 15:20Speaker 1: I really get value is the partnership.
- 15:22Speaker 3: Exactly that exactly learning from guys like yourself. Thank you,
- 15:29Speaker 3: I appreciate thank you for.
- 15:30Speaker 1: Not calling me sir, which has happened once too many
- 15:33Speaker 1: times this trip. All right, thank you very much. TJ. Ward.
- 15:37Speaker 1: What a what an honor, what a pleasure. All right,
- 15:44Speaker 1: we're getting real. We're getting real in the Starter lounge,
- 15:47Speaker 1: you know, with Seana Carr, we're gonna hear their story,
- 15:50Speaker 1: origin stories, what they want to get real about here
- 15:52Speaker 1: at the super Bowl before I get started. Starter is awesome.
- 15:57Speaker 1: I had my my vintage Starter on yesterday from Syracuse.
- 16:02Speaker 1: It was quite quite amazing. But I always do like
- 16:06Speaker 1: to start with a little bit of an origin story.
- 16:09Speaker 1: Where you came from, why you do what you do,
- 16:12Speaker 1: how you got where you are. We'll start with the
- 16:17Speaker 1: man in blue.
- 16:18Speaker 4: Sean Packard Son c b my guy, what's going on?
- 16:22Speaker 6: Fellas good?
- 16:23Speaker 4: Good?
- 16:23Speaker 7: Thanks for being here. First of all, thank you for
- 16:25Speaker 7: having me on the podcast. You got a nice little
- 16:27Speaker 7: set up here. Then my brother called Banks always goes
- 16:30Speaker 7: strong with the start of jackets.
- 16:33Speaker 5: I've been winning since the eighties. And you got the
- 16:35Speaker 5: bad bunny one on I got the bad buddy one.
- 16:37Speaker 5: The moment I just can I just let you gotta
- 16:39Speaker 5: know it's a moment. This is a moment like to
- 16:43Speaker 5: be able to have a Bad Bunny Starter jacket for
- 16:48Speaker 5: Super Bowl, this is it immediately becomes a collector's item.
- 16:53Speaker 7: By the way, I love call and I came out
- 16:56Speaker 7: to say hello, He's like, you know, I got the
- 16:58Speaker 7: Bad Bunny Starter jackets in there.
- 17:00Speaker 4: I said, I'll be right back. I'm this is this
- 17:06Speaker 4: is epic.
- 17:07Speaker 7: It is.
- 17:08Speaker 8: I mean, you've got the biggest the biggest star in
- 17:12Speaker 8: the world, and and.
- 17:13Speaker 1: Who want to grammy like correct and the.
- 17:16Speaker 8: Most iconic brand and sports Starter can come together and
- 17:21Speaker 8: and put something that's a true collector's item.
- 17:24Speaker 1: Now, But you're about being iconic, You're an icon yourself.
- 17:29Speaker 6: I'm about you.
- 17:29Speaker 8: Know what I think I think I'm about. I know
- 17:32Speaker 8: that I'm about brand integrity, personal brand integrity and everything
- 17:38Speaker 8: that I'm associated with that's consumer facing. It's all about integrity,
- 17:43Speaker 8: you know.
- 17:43Speaker 2: And I.
- 17:45Speaker 8: Teach that to my kids too, right, and so much
- 17:50Speaker 8: so that I get lectured by my son sometimes if
- 17:52Speaker 8: he thinks the logo is slightly off.
- 17:54Speaker 1: Oh yeah, now what does he do?
- 17:56Speaker 4: He's a computer guy. He's a computer guy in the
- 18:00Speaker 4: I think you met my daughter yes, Carmen, she's here.
- 18:04Speaker 4: She'll be floating around here. She's a scientist.
- 18:06Speaker 1: Yes, oh she is. We got into that.
- 18:10Speaker 8: Yeah. Yeah, So integrity is important. Brand integrity is important.
- 18:15Speaker 8: I know Packers has been around a lot of entertainers
- 18:19Speaker 8: and athletes and he's done work with CIA, and you know,
- 18:23Speaker 8: branding is everything, but the integrity of that I think
- 18:27Speaker 8: is most important.
- 18:27Speaker 7: When you say, I mean call to tell you the truth,
- 18:31Speaker 7: just one be a Latino from the Bronx and coming
- 18:35Speaker 7: up in this business. You know, I started off with
- 18:36Speaker 7: music def Jab and then working for jay Z Rockney
- 18:40Speaker 7: says sports.
- 18:40Speaker 6: And now with CIA.
- 18:42Speaker 7: This is an iconic piece only because I've seen the
- 18:45Speaker 7: growth of Bad Buddy and for you to be able
- 18:48Speaker 7: to take that brand, start a brand and do a
- 18:51Speaker 7: collaboration with Bad Bunny for Super Bowl epic man, So congratulations,
- 18:56Speaker 7: brother Mantona started this is this is a real thing
- 18:59Speaker 7: right about.
- 19:00Speaker 1: Cultural moments, right, I mean, you know, creating and being
- 19:04Speaker 1: part not only part of it, but the catalyst for
- 19:06Speaker 1: cultural mods. I mean, and that's look, we work in
- 19:09Speaker 1: healthcare primarily, but one of the reasons I bought star
- 19:12Speaker 1: Power was that you know, I needed and I thought
- 19:17Speaker 1: our clients needed a little bit more, you know, less
- 19:21Speaker 1: lecturing to the public and more listening to the public,
- 19:25Speaker 1: you know, because they were used to being doctors and
- 19:28Speaker 1: you know, telling everybody what it was. It's like, no,
- 19:31Speaker 1: we want to join join the big culture. Sure, and
- 19:34Speaker 1: these drugs cost a lot of money and people have
- 19:38Speaker 1: real life and death situations. We gotta we gotta tell
- 19:41Speaker 1: a more I think personal story.
- 19:45Speaker 8: You make it relatable if somebody, I mean, listen, we're
- 19:50Speaker 8: in a space now where you have to talk to
- 19:53Speaker 8: the consumer. Right. It's not necessarily the know this better
- 20:00Speaker 8: than I do, just the things that's on the label,
- 20:02Speaker 8: but you got to have something that's relatable.
- 20:04Speaker 4: R and I see it more and more where people
- 20:08Speaker 4: are integrate.
- 20:12Speaker 1: More.
- 20:12Speaker 8: I would say, I would call it social currency into
- 20:16Speaker 8: speaking to their their consumer in the language that they understand.
- 20:20Speaker 1: Well, that's how people relate. They don't relate to everyone.
- 20:23Speaker 1: We want to get the right person. So how do
- 20:26Speaker 1: you guys, and how have you matched up your celebrities
- 20:30Speaker 1: and influencers where he's the guy, That's what I wanted
- 20:34Speaker 1: to ask Sean.
- 20:34Speaker 8: He navigates celebrity from the minute he wakes up to
- 20:39Speaker 8: when he goes Yeah, so tell us you know how
- 20:43Speaker 8: you do it.
- 20:44Speaker 7: How do you do what you do? I mean a
- 20:45Speaker 7: lot of it is trust. You know, relationships go a
- 20:48Speaker 7: long way of call. As a guy that I met
- 20:51Speaker 7: just wasn't even really in the business at that time.
- 20:53Speaker 7: I was just a New York Giants fan, a real
- 20:55Speaker 7: New York Giants fan. Yes I got I got to
- 20:58Speaker 7: tailgate every home game. I heard every time my team loses.
- 21:02Speaker 7: But I'm into business of sports and entertainment, so I
- 21:05Speaker 7: know about relationships. What I'm saying is what I figured
- 21:08Speaker 7: out was a way of just how to move people
- 21:10Speaker 7: around where they trust me, you know, And you just
- 21:13Speaker 7: got to treat people like real people when they want
- 21:16Speaker 7: to be respected and don't want to deal with others.
- 21:18Speaker 3: You respect that when it comes time to.
- 21:20Speaker 7: Go to work and apply to deliverables that sort of
- 21:23Speaker 7: coordinate with whatever brand situation that deals they have, you
- 21:27Speaker 7: just got to really sit down and lay it all
- 21:29Speaker 7: out to be transparent. So I think me being able
- 21:32Speaker 7: and growing up with a lot of music artists a
- 21:34Speaker 7: long time ago at deaf Jam and Arista, I think
- 21:38Speaker 7: it taught me how to deal with entertainers and sports
- 21:41Speaker 7: celebrities on that forefoot.
- 21:42Speaker 1: You're saying something we talk about all the time, right, authenticity,
- 21:47Speaker 1: good people. To me, that's Starter in a nutshell.
- 21:51Speaker 3: Yeah.
- 21:51Speaker 1: I mean I have never been I've never walked into
- 21:54Speaker 1: a Starter lounge or dealt with any of your people
- 21:56Speaker 1: where I don't feel really good. Is that something you
- 22:01Speaker 1: guys think about culturally at Starter?
- 22:04Speaker 3: Yeah?
- 22:04Speaker 8: I mean you should feel good. You should feel good
- 22:08Speaker 8: about wearing the brand. We should feel good about the
- 22:11Speaker 8: people who represent the brand, which starts with me, but
- 22:15Speaker 8: there is we call them starter stories, right, Yeah, this
- 22:19Speaker 8: is a legacy brand and we want the legacy to continue.
- 22:23Speaker 8: And in order to do that, again, we've got to
- 22:26Speaker 8: speak a language that people understand, and it's not unwelcoming.
- 22:30Speaker 8: It has to be welcoming. We have to let you
- 22:34Speaker 8: create your own story with the brand. This next generation
- 22:37Speaker 8: and a generation after that have to continue to talk
- 22:40Speaker 8: about the legacy and what their Starter stories are.
- 22:43Speaker 1: How's it stayed so cool all these years? Like that's
- 22:47Speaker 1: not easy to do? Well.
- 22:49Speaker 8: I think that goes back to David Beckerman, the original
- 22:53Speaker 8: founder of Starter. He may fandom a fashionable experience, and
- 22:59Speaker 8: that never happened before. So he revolutionized how you saw
- 23:03Speaker 8: the sidelines and It also revolutionized how fans wanted to
- 23:08Speaker 8: relate to their team, Like they wanted that cool satin
- 23:13Speaker 8: jacket that they saw Mike dickawareeah right, And it just
- 23:18Speaker 8: it went from every sport, every Olympic championship. It's been
- 23:23Speaker 8: a part of every American championship. Starter has been a
- 23:27Speaker 8: part of. So there's not an American sport that Starter
- 23:30Speaker 8: hasn't been a champion part of their championships. And so
- 23:34Speaker 8: I think it stays cool because it's a library archives
- 23:38Speaker 8: that go back to nineteen seventy one.
- 23:41Speaker 1: And it's respect for that, right, It's respect for that history.
- 23:45Speaker 1: It's respect for long term relationships. Yes, is what it's
- 23:48Speaker 1: all about. Because I'm I'm actually kind of glad to
- 23:52Speaker 1: be sitting next to you because everyone I've interviewed like
- 23:54Speaker 1: so far or like thirty year olds, you know, and
- 23:58Speaker 1: I'm like, I'm as old as the super Bowl, you know,
- 24:01Speaker 1: trying to be relevant? How do you stay I mean,
- 24:05Speaker 1: so tell us how do you stay relevant? How do
- 24:08Speaker 1: how do your clients stay relevant?
- 24:11Speaker 7: I think it's it's learning, not being scared to learn
- 24:14Speaker 7: new things, new trends. You know, people two years ago
- 24:17Speaker 7: talking about AI to terrified the AI, But you got
- 24:20Speaker 7: to learn to embrace things, right bitcoin. All these other
- 24:24Speaker 7: things maybe they do well or they don't. But if
- 24:27Speaker 7: you don't take the time to learn and learn from
- 24:29Speaker 7: younger people and want to help younger people who are
- 24:31Speaker 7: younger to you to push them help push you up,
- 24:34Speaker 7: that's important too.
- 24:35Speaker 6: Embracing the youth.
- 24:36Speaker 4: I keep my ear on the ground. I have young
- 24:38Speaker 4: people that work for me.
- 24:40Speaker 1: So we call that reverse mentoring.
- 24:42Speaker 6: Now I gotta reverse your Syracuse guy.
- 24:44Speaker 7: My three started jackets right now, and I'm gonna tell
- 24:46Speaker 7: you where I'm at. My number one started jacket was
- 24:50Speaker 7: my Syracuse University.
- 24:53Speaker 1: We need to tell you we got it. Where is it?
- 24:55Speaker 6: We got to posing that when I got it from Call,
- 24:57Speaker 6: Thank you Call.
- 24:59Speaker 7: I don't know if you remember this, but when I
- 25:00Speaker 7: requested it, I requested like a medium, like why do
- 25:03Speaker 7: you want.
- 25:03Speaker 6: Such a small one? I got Mellow the autograph.
- 25:08Speaker 7: With the championship year right every day, and I put
- 25:10Speaker 7: it in my current crab.
- 25:12Speaker 3: I got that the frame, So that's number one.
- 25:14Speaker 1: That's amazing.
- 25:16Speaker 7: I had number two at the Bill Belichick coaching Giants one.
- 25:24Speaker 3: Red fire.
- 25:26Speaker 6: But now I'm gonna have to swap build a three
- 25:28Speaker 6: and the bad bunnies.
- 25:30Speaker 4: This is we don't take that, man, it's limited editions.
- 25:34Speaker 3: Now this is mellows.
- 25:36Speaker 4: My guys, I can't right.
- 25:38Speaker 1: So they're gonna they're gonna make us rob it up
- 25:40Speaker 1: so we can start our party. But I always like
- 25:43Speaker 1: to ask a few fun questions at the end. First one,
- 25:47Speaker 1: best vacation you've ever taken.
- 25:50Speaker 7: I just came back from the second Japan with some
- 25:53Speaker 7: of my fans. We had a good time out there.
- 25:55Speaker 7: Shout to my man Ronnie and there we had a
- 25:57Speaker 7: great time. I forgot that I had to screamed pizza,
- 26:01Speaker 7: pizza when I was going down to Black Diamond. Here
- 26:03Speaker 7: you shout to my brother sozza.
- 26:11Speaker 8: For me, it's either Sardinia, total Santos they are gay
- 26:19Speaker 8: or Croatia until I went about three three years ago.
- 26:27Speaker 8: Best food ever out on the water there too. Isn't
- 26:31Speaker 8: there water there, but food is amazing. What is amazing
- 26:40Speaker 8: in Sardinia? But Sardinia is is my spot. That is
- 26:49Speaker 8: not a bad bottle of wine.
- 26:51Speaker 1: All right. Next question is, uh, I'd like to know
- 26:57Speaker 1: if you had to put an album to be the
- 27:00Speaker 1: soundtrack of your life, what would that album be?
- 27:05Speaker 4: It had to be a mixtape for me there, So I.
- 27:10Speaker 8: Think I've ever heard so many artists that are influential
- 27:14Speaker 8: and how you move because I'm I'm like Cold Train,
- 27:17Speaker 8: Our Bait, Blakely to Prince to Michael to Daylight Soul Beautiful,
- 27:23Speaker 8: Like I can move in all of these spaces depending
- 27:25Speaker 8: on where where I wake up in the morning, and
- 27:30Speaker 8: then you know if I'm locking in or if I
- 27:33Speaker 8: need to distress. I don't think anything centers me more
- 27:39Speaker 8: than a John Cochrane. Oh nice, But like my soundtrack
- 27:45Speaker 8: is it's a mixtape. Yeah, that's good. I like that answer, Sean,
- 27:49Speaker 8: what about you, man?
- 27:51Speaker 3: This is a hard question.
- 27:53Speaker 1: I figured, yeah, it'd be hard, the hardest for music.
- 27:56Speaker 7: Maybe, I guess say in my lifetime, because my life
- 27:59Speaker 7: is more than one volume, so I'll probably say it
- 28:01Speaker 7: in my lifetime. I've come from very humble beginnings to
- 28:06Speaker 7: be very fortunate to be where I am today, and
- 28:09Speaker 7: I never would have gotten out there without my love
- 28:11Speaker 7: for my family and my friends and great relationships, so
- 28:15Speaker 7: in my lifetime as well.
- 28:16Speaker 1: Look, it was really awesome to get real with you guys.
- 28:19Speaker 1: Thank you, thank you doing this partnership. Thank you. One
- 28:23Speaker 1: of the best things we've done. Ever, thank you, Thank
- 28:26Speaker 1: you for that. Let's go party. Hey everyone, we're getting
- 28:35Speaker 1: real back in the Starter lounge, having a great time
- 28:38Speaker 1: this week of Super Bowl. I mean, I can't believe
- 28:41Speaker 1: the game hasn't happened yet. It feels like we've been
- 28:44Speaker 1: here for a few minutes. I have the amazing Carmen
- 28:47Speaker 1: Banks sitting next to me. When you talk about science,
- 28:52Speaker 1: what's your approach? How do you think about science?
- 28:55Speaker 9: Yeah, so, functionally as a scientist, I like to think
- 28:58Speaker 9: about it, what are the world's most challenging problems and
- 29:03Speaker 9: how can we solve those things? But also from a
- 29:06Speaker 9: lens of how can we create more opportunities for folks
- 29:11Speaker 9: who have been left out of the conversations. How can
- 29:13Speaker 9: we innovate things that might help communities that were not
- 29:17Speaker 9: typically thinking about.
- 29:19Speaker 1: Was there anything in your background or upbringing that would
- 29:21Speaker 1: have brought you into the world of science.
- 29:24Speaker 9: Yeah, So for me, I grew up not seeing many
- 29:28Speaker 9: people that look like me in the scientific field, and
- 29:32Speaker 9: so once I got really curious about how I could
- 29:35Speaker 9: create an impact in that industry, I became really determined
- 29:39Speaker 9: to use my position as a scientist as a platform
- 29:44Speaker 9: to bring more people into the field that look like me,
- 29:46Speaker 9: but also to bring in some fresh ideas that could
- 29:49Speaker 9: really benefit the field and benefit innovation as a whole.
- 29:53Speaker 4: Where did you go to school?
- 29:54Speaker 9: University of Maryland for my undergrad and University of California
- 29:58Speaker 9: Davis for my PhD.
- 29:59Speaker 1: Did anything surprised you as you got into both places?
- 30:03Speaker 1: You know, did people like you said you weren't what
- 30:06Speaker 1: people would typically expect to be in the scientific field.
- 30:09Speaker 1: Tell me did you encounter resistance or discouragement or did
- 30:13Speaker 1: you just get encouraged?
- 30:15Speaker 6: Oh?
- 30:15Speaker 9: Yeah, I mean being a scientist is being discouraged almost
- 30:19Speaker 9: twenty four hours of the day of always doing experiments
- 30:22Speaker 9: that sometimes work, but most of the time it doesn't
- 30:25Speaker 9: because biology is just really hard. But I think the
- 30:29Speaker 9: most difficult thing for me when I was coming up
- 30:31Speaker 9: as a junior scientist was really the lack of resources
- 30:35Speaker 9: to turn a lot of my ideas and to communicate
- 30:39Speaker 9: the science with impact going into industry. So we tend
- 30:42Speaker 9: to see this gap between academia and industry that we
- 30:47Speaker 9: aren't getting the training that we need coming out of
- 30:49Speaker 9: undergrad or graduate school to become successful professionals that are
- 30:52Speaker 9: big pharm of companies or biotech startups.
- 30:55Speaker 1: Where are you applying your science background right now?
- 30:58Speaker 4: What are you doing?
- 31:00Speaker 10: Yeah? So I apply my science in a lot of
- 31:02Speaker 10: different ways.
- 31:02Speaker 9: I started my career in food tech doing lab grown meat,
- 31:06Speaker 9: so that was pretty awesome to be able to contribute
- 31:08Speaker 9: to a lot of the ip around cellular engineering and
- 31:12Speaker 9: genome engineering for those cells that'll eventually become our food products.
- 31:16Speaker 9: Dabbled a little bit in drug discovery when my startup pivoted,
- 31:19Speaker 9: and now I'm working in ag tech to create some
- 31:22Speaker 9: solutions for airborne pathogens.
- 31:24Speaker 1: Wow, okay, that's pretty heavy stuff. How what's the application
- 31:28Speaker 1: in ag tech? What when this all becomes reality? What happens? Yeah,
- 31:33Speaker 1: we have like really weird hay in grass and corn
- 31:38Speaker 1: or what what happens?
- 31:39Speaker 9: Yeah, So the challenge that we're working on right now
- 31:41Speaker 9: actually has to do with pathogens that affect a lot
- 31:45Speaker 9: of vineyards here in California, and so as far as
- 31:48Speaker 9: past management goes, a lot of farmers just aren't sure
- 31:52Speaker 9: when to spray their crops for specific types of fungi
- 31:55Speaker 9: or pathogens. And so what we're doing at my company
- 31:59Speaker 9: is helping our farmers have a better system for pest
- 32:02Speaker 9: management and to be able to detect some of these
- 32:04Speaker 9: pathogens earlier to save both money and to save the
- 32:08Speaker 9: environment a little bit with spraying their pesticide.
- 32:11Speaker 1: Is this your own startup or no, this is not
- 32:13Speaker 1: my own startup. O. Yeah, that's cool. So where do
- 32:16Speaker 1: you think you take it from here? What do you
- 32:18Speaker 1: think people misunderstand about what you do that needs to
- 32:22Speaker 1: get understood?
- 32:24Speaker 10: Science is not as scary as people think it is.
- 32:28Speaker 9: I think a lot of people are discouraged from pursuing
- 32:30Speaker 9: the field, a lot of people are discouraged from asking
- 32:33Speaker 9: questions because of this knowledge gap that exists. But in reality,
- 32:38Speaker 9: the more you know, the more empowered you are to
- 32:40Speaker 9: make decisions. And so I think it's really important for
- 32:43Speaker 9: platforms like yourself to really open up these conversations about
- 32:48Speaker 9: how people are utilizing science, how it impacts the world
- 32:52Speaker 9: around us, and how it's not so scary and there's
- 32:55Speaker 9: a lot of opportunity for folks to create different things
- 32:59Speaker 9: that can change the world around us.
- 33:01Speaker 1: I know, it's really interesting that I'm here talking to you,
- 33:04Speaker 1: and I have so many ideas about how we can
- 33:06Speaker 1: unlock you to make science interesting to more people. What
- 33:10Speaker 1: are you doing? You said, you're doing some stuff programmatically
- 33:13Speaker 1: in the community. I know, I work with something called
- 33:16Speaker 1: Life Science Cares, which is a great organization both in
- 33:20Speaker 1: the Bay Area and Boston, but now going more national
- 33:23Speaker 1: about how we bring high school and some college student
- 33:27Speaker 1: but primarily high school students into the science curriculum through
- 33:32Speaker 1: job experience in biotech, life sciences, pharmaceuticals, all those things.
- 33:38Speaker 1: Are you doing something similar?
- 33:40Speaker 10: I most certainly am so.
- 33:42Speaker 9: I founded and run a company called Melanin Science, and
- 33:45Speaker 9: at Melanin Science, we help the biotech and biopharma industry
- 33:49Speaker 9: identify our next generation of scientific leaders by bridging that
- 33:54Speaker 9: gap between academia, community and the industry.
- 33:57Speaker 1: Well, you may be the most elevant podcasts guests to
- 34:01Speaker 1: my podcast that I've had on.
- 34:04Speaker 4: All week at the super Bowl.
- 34:06Speaker 1: Are you finding a receptive audience at the Super Bowl
- 34:09Speaker 1: where you might not think that's going to be a
- 34:11Speaker 1: big topic.
- 34:13Speaker 6: Yeah.
- 34:13Speaker 9: I mean again, it's really opening folks eyes to how
- 34:16Speaker 9: science interacts with a lot of different things.
- 34:19Speaker 10: So even down to the clothes.
- 34:20Speaker 9: That we're wearing or some of the jackets that starter
- 34:24Speaker 9: is generating, that's all coming from science. We need engineers,
- 34:28Speaker 9: we need material science folks, we need chemists, and so
- 34:32Speaker 9: having those conversations with people to understand that science isn't
- 34:36Speaker 9: as far away as they think they are.
- 34:38Speaker 10: Has opened up a lot of eyes this week.
- 34:40Speaker 1: Are we worried about agentic AI and all the scary
- 34:45Speaker 1: stuff we hear about it? Or is that's going to
- 34:47Speaker 1: help the field advance and maybe make more breakthroughs happen faster.
- 34:52Speaker 6: Yeah.
- 34:52Speaker 9: AI has a lot of potential not just in drug discovery,
- 34:56Speaker 9: but in other areas like agriculture, synthetic biology, biomanufacturing, and
- 35:01Speaker 9: so I think for us to generate new products, for
- 35:05Speaker 9: us to generate new therapeutics, for us to create more
- 35:09Speaker 9: solutions in the world, AI can be a very very
- 35:11Speaker 9: powerful tool.
- 35:12Speaker 1: Where are you based now.
- 35:14Speaker 10: I'm here in San Francisco?
- 35:16Speaker 1: Okay, that's great. Are you finding you know, things in
- 35:20Speaker 1: San Francisco exploding? Because I do kind of feel it's
- 35:23Speaker 1: the home of AI, or one of the homes of
- 35:25Speaker 1: AI internationally. What's the vibe?
- 35:29Speaker 9: I love being in San Francisco because it's such an
- 35:32Speaker 9: innovative environment. It is honestly a builder's playground, and so
- 35:38Speaker 9: the conversations that you'll have just even in line to
- 35:40Speaker 9: get your coffee, you'll learn something new and a new
- 35:44Speaker 9: way to create something or unlock a challenge that you faced.
- 35:49Speaker 1: What's something you're getting real real about this week at
- 35:52Speaker 1: the Super Bowl?
- 35:53Speaker 2: Oh?
- 35:54Speaker 9: I think I'm getting real about how scientists can look
- 35:57Speaker 9: different than what you think. We're not just in lab
- 36:00Speaker 9: coats for in really cute leather jackets. We're in our
- 36:03Speaker 9: starter jackets. And we are very sociable too.
- 36:06Speaker 1: Yes you are, and you said you're introverted, but you're
- 36:09Speaker 1: obviously able to do this. Any partnering with industry on
- 36:13Speaker 1: this yet? Are there any yeahable partnerships?
- 36:15Speaker 9: Yeah, so we work pretty closely with Gilead to not
- 36:18Speaker 9: Allly Therapeutics as well, and was running a program for
- 36:21Speaker 9: yuc Davis in partnership with their biotechnology program called stem Connect.
- 36:26Speaker 10: So we're really excited about that.
- 36:27Speaker 1: Well, that's amazing. So I'm going to ask you a
- 36:30Speaker 1: very non scientific question because I think you're going to
- 36:33Speaker 1: answer this question in a way no one else has either.
- 36:36Speaker 1: This week, there's a soundtrack to your life? What would
- 36:39Speaker 1: that be?
- 36:40Speaker 3: Oh?
- 36:40Speaker 10: What a good question. I might have to think about
- 36:45Speaker 10: that one a little bit more.
- 36:46Speaker 1: Well, while you tell me what the best vacation you've
- 36:49Speaker 1: ever been on.
- 36:50Speaker 10: Oh, I just got back from Paris with my dad.
- 36:54Speaker 9: That was a really really hard Had you been there
- 36:56Speaker 9: before when I was younger? So this is like my
- 36:58Speaker 9: first time going as an all and I really enjoyed.
- 37:02Speaker 1: Do you know what section of town you were?
- 37:04Speaker 10: Honestly could not? Okay?
- 37:07Speaker 1: Yeah, were you near the Eiffel Tower?
- 37:10Speaker 10: We were not. We were near the arct.
- 37:12Speaker 1: Okay, yeah, yeah. Then I trying to think what part
- 37:16Speaker 1: of town that is. I mean, I used to live there,
- 37:19Speaker 1: so I do get. It's been a long time.
- 37:22Speaker 10: Yeah, you're like the Louis Baiton flagship store, you know.
- 37:25Speaker 4: I like that.
- 37:28Speaker 1: Are we No, We're not blinging out, Actually I am.
- 37:32Speaker 1: It's just very subtle. I love it for me anyway,
- 37:35Speaker 1: Thanks so much, Carmen Banks for being here. You are
- 37:38Speaker 1: just a breath of fresh air, and you're going to
- 37:41Speaker 1: make the Super Bowl crowd just a little bit smarter
- 37:45Speaker 1: and a little bit.
- 37:45Speaker 10: Happier, I hope. So thanks so much for having all.
- 37:47Speaker 1: Right, thank you, hey everyone, thanks for joining me on
- 37:52Speaker 1: the Get Real podcast. You know, I hope you feel
- 37:55Speaker 1: a little healthier hanging out with me. You know, it's
- 37:57Speaker 1: going to be a lot of fun passing this along
- 38:00Speaker 1: to others. Please subscribe below. Please share. I'm excited not
- 38:05Speaker 1: just to talk about healthcare, but a lot of other
- 38:08Speaker 1: fun topics. It's about making healthy talk about healthcare. It's
- 38:13Speaker 1: not a lecture. This is supposed to be fun. And
- 38:16Speaker 1: look forward to spending more time with you in the future.