He spent $500K On His Personal Brand... So You Don't Have To - 920

Build Your Tribe | Grow Your Business with Social Media · Sep 21, 2026 · 47m

In today's episode, Brock Johnson sits down with Chandler Bolt to talk about the moment he decided to spend $500K rebuilding his personal brand after scaling his company to $75M without one. They get into what actually triggered that decision, the shift from a top-down to a bottom-up approach, and exactly where the money went, production, ad spend, ghostwriters, coaching, and team. Brock asks him how he thinks about ROI on something as hard to measure as a personal brand investment when the business was already thriving without it.

Chandler also breaks down some of the unconventional tactics…