Latest / Durham News Today | 2 Min News | The Daily News Now!
Under Armour Ends Project Rock Partnership | Durham News
Under Armour is calling it quits on its high-profile Project Rock partnership with Dwayne “The Rock” Johnson, wrapping up a six-year collaboration that launched a full line of training gear for fans. While UA will continue selling existing Project Rock products until October, the brand itself remains intact — Johnson and his business partner Dany Garcia own the trademark and are already scouting new manufacturers to keep it alive. Johnson himself thanked UA for the partnership, signaling a mutual move toward fresh opportunities. This decision aligns with UA’s broader strategy to streamline…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.