Latest / The Cranial Doc | A Chiropractic & Cranial Mastery Show for Pediatric, Family, and Neurologically-based Chiropractors
Episode 7 - Why Your Practice Is Busy, Growing… and Still Strapped
Let's get uncomfortable for a second.
If your ads are "working"…
Your practice is growing…
But your bank account feels tight as hell —
You're not crazy.
Your math is lying to you.
In this episode, I break down the exact mistake I made scaling ads, why "lifetime value" nearly wrecked our cash flow, and the one number that finally let us grow without stress-sweating payroll every month.
This is not agency theory.
This is in-the-trenches, real-practice math.
In this episode, we cover:
Why ROAS is a lazy metric (and why agencies love it)
The difference between looking profitable vs being…
The skinny
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