Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: S1E77 An Interview with Jeanne Omlor and Michael A Forman, Public Speaker

Transcript

Networking Unleashed: S1E77 An Interview with Jeanne Omlor and Michael A Forman, Public Speaker · Networking Unleashed: Building Profitable Connections

0:14
Welcome back to Networking Unleashed, Building
0:17
Profitable Connections. I'm your host, Michael
0:20
Forman, and today we're stripping away the noise
0:23
to talk about something powerful of building
0:27
a business that's profitable, purpose -driven,
0:30
and rooted in what you already know. My guest
0:34
has helped countless entrepreneurs launch and
0:37
scale their businesses online without ads, without
0:40
burnout, without a tech team on speed dial. Her
0:44
approach is grounded in truth. You don't need
0:47
to reinvent yourself. You just need to leverage
0:50
your experience and connect with the people you
0:53
need most. In a world obsessed with flashy tactics
0:57
and funnels, she brings us back to what actually
1:00
works, genuine relationships, value -first marketing,
1:04
and clarity in how you show up and serve. So
1:08
if you've been stuck in planning mode, overthinking
1:10
your pitch or wondering how getting traction
1:13
without selling your soul to the algorithm. This
1:16
episode is for you. Let's dive in now and let's
1:20
dive into how connection creates opportunity
1:23
and how simplicity can scale. I would like to
1:27
bring my guest in. Her name is Jean Omlor and
1:31
I hope I said that correctly. Yes, you did. Oh,
1:34
that's not bad on my first shot. Okay. It's not
1:36
bad at all. Yeah, okay. So if you would be so
1:40
kind as to just give us a little bit of your
1:42
background Okay, so I am I have been a coach
1:47
for 13 years and For eight of that I was a business
1:52
strategist business coach consultant and also
1:56
part of that executive leadership coach And I
2:00
don't know K business. It wasn't like now. I'm
2:03
a multi million dollar coach now. It was okay,
2:05
but I knew it wasn't going to just keep building
2:07
sustainably because too much of it was based
2:10
on my time being out there and networking and
2:13
there's only so much that can't scale. It is
2:16
on and there's only so much you can build with
2:19
that because it's just time. real time for money.
2:22
About six years ago, I moved to the Midwest and
2:25
the Midwestern people don't invest in their businesses
2:27
as much as New Yorkers. That's just a fact. Okay.
2:31
And I realized this is not going to work anymore
2:34
because all of my vast networking and being a
2:37
score mentor and being a, I was an ambassador
2:39
for one of the local chambers, all of that work,
2:42
which was a lot of work out there, networking,
2:44
talking, all of that is selling ice to Eskimos.
2:48
I realized I need to get online because The market
2:50
then is the whole world. So I got online about
2:52
six years ago and I figured out how to get. Clients
2:57
very simply online with no ads by just speaking
3:00
to people. And I thought I'm just going to do
3:03
this so well that I'm going to be the best person
3:05
at this. I became known for organic social media
3:09
marketing, meaning organic means not paid. And
3:13
when I got online, I did sign up for not a great
3:15
coaching. Course, but I plunk 10k down on three
3:19
extra credit cards because when I got online
3:21
almost six years ago I was in deep debt and I'm
3:25
also a single mom with two children and I thought
3:27
I need to fix this because It's not like I'm
3:29
getting any younger and it's not every day you
3:32
hear jean I'm 55 or 54 and I'm just gonna go
3:34
online and become a millionaire, but that's what
3:36
happened I got online and I fixed it. I thought,
3:39
wow, this is working so well. And people were
3:41
like, how are you doing that? No ads and figured
3:44
out the whole organic just speaking to people
3:46
and we have it dialed in. So I'm at several million
3:49
now. We've helped over 500 coaches, consultants
3:52
and online service providers like some digital
3:54
marketers. They even have some. I can have some
3:56
accounting firms and people like that, but it
3:59
works. It still works because some of the stuff
4:01
stopped working in the last three years, but
4:03
this organic social media marketing still works.
4:07
So that's what I do now. That's wonderful. That
4:11
really is. And it shows how you went from having
4:15
to do something to actually creating something
4:18
for yourself and you've made it. So that's a
4:21
feather in your cap. Let's go right into the
4:23
questions. You teach people how to turn what
4:27
they already know into a business. How does networking
4:31
with them test, refine and share that expertise
4:35
in a real world way? How does me networking with
4:40
them? Right. How does network work with them?
4:43
Test it, refine and share with the expertise
4:47
in the real world. Okay. I'll just answer this
4:51
the way that I think it's meant and tell me if
4:53
I'm wrong. Okay. So basically what I'm teaching
4:58
is a sort of networking online. It's not just
5:00
networking and wasting your time, but it is meeting
5:02
people and that's all connecting with people's
5:04
networking. That's my, my, my particular definition
5:09
of networking is not what other people are doing.
5:11
First of all, can I just tell you my difference?
5:13
Sure. Absolutely. So the difference is that people
5:17
say, Oh, I'm networking and it's just Very unfocused.
5:23
I'm just going to meet with people and hope and
5:24
see that's not how you network. So I teach people
5:27
to network, connect with people with a purpose.
5:31
And so, yes, I teach them to, because it's organic
5:35
social media marketing. So it is networking,
5:37
but properly where you're not, you're not bait
5:40
and switching people. You're not pretending they're
5:42
so interested in them, but you really want to
5:44
sell them. All that's really bad behavior. We
5:46
don't think it's bad behavior, but it actually
5:48
is. It's actually bad behavior. It's bait and
5:50
switch. Nobody feels great about a bait and switch.
5:53
I had somebody reach out to me. I really want
5:54
to hear about your services. And I thought, why?
5:57
Oh, because I want to sell you this. I said,
5:59
you actually started off telling me you want
6:00
to, but actually that wasn't it. You don't care
6:02
about my services at all. And I knew it. I was
6:05
nice about it, but I thought that is what's wrong
6:07
with how they're doing it. It's they're pretending
6:10
they're so interested in what you do. I'm genuinely
6:13
curious about what people do, of course, but
6:16
I'm not pretending that I want to hire somebody
6:18
to get them on a phone and then do a bait and
6:20
switch. And it doesn't work anyway. I don't know
6:21
why anybody would do that. So yes, we are coaching
6:24
them to leverage what they already know because
6:28
we are knowledge brokers. I think like, I'll
6:31
give you an example. I met, I was networking
6:33
with. And he said, what do you do? And I said,
6:37
and he wanted to be on my podcast, but my podcast
6:39
isn't about adventure. And he's an adventure
6:41
person. And I said, I love what you do. Cause
6:43
I love adventure. I said, but it's not the theme
6:45
of my, if I totally see that. I said, great.
6:48
So we started chatting. So it's networking. Tell
6:50
me what you do. And I said, sure. And he goes,
6:52
what is coaching? And I explained it to him.
6:54
And he said, that was a really good explanation
6:55
in three minutes. I said, yeah, trillion dollar
6:57
industry. He said, yeah, I want to retire in
7:01
the next two years. Do you think I could coach?
7:03
And I said, I don't know. You're a judge. Clearly
7:05
you're good at a lot, but what could you actually
7:07
coach people on? And he said, I've developed
7:09
a decision -making model, SOP, over the years,
7:12
and it works on everything. And I said, that
7:13
is a great offer. And he went, really? I said,
7:16
very good offer. That's decision -making coaching.
7:19
Everybody needs that. And he said, really? I
7:20
said, absolutely. Because I could see that was
7:23
something we could leverage and sell with him.
7:25
So he came in, immediately signed up, and he
7:28
had his first high ticket client within four
7:29
weeks. Guy's never sold a thing in his life.
7:31
Okay. So that is real brokering of what the goodness
7:35
and value of people. He never would have thought
7:38
of doing that. He didn't think there was a value
7:39
in leveraging all of that life experience. And
7:42
I saw that. I thought, wow, that is amazing because
7:46
he said, you need to figure out an SOP as a judge.
7:48
You can't just randomly send people to death
7:50
row. It has to be, you can't because you're angry.
7:52
And he said, it works for a lot of things. He
7:53
said, I use it for a lot of things. And it's
7:55
just, that is fantastic. So I didn't have to
7:58
teach him something. I can't teach him a thing
8:00
about decision -making. He could teach me actually.
8:02
So he already had something great in his knowledge
8:06
base, but all we needed to do was package and
8:09
sell. So that is how we use it. Very good. Okay.
8:15
So for those just starting out online, what ads
8:19
or funnels, if any, what does relationship building
8:23
play in getting traction? Okay. I'm not going
8:28
to, I'm against most ads and funnels for coaches
8:31
because they don't work. Cause I've spent about
8:35
a hundred K to be really transparent. I spent
8:38
about a hundred K after I learned the organic,
8:41
I test a bunch of stuff because that's just a
8:43
smart thing to do is to test everything. So I
8:46
thought maybe these ads will work. And if they
8:48
do, then I could certainly coach my clients on
8:49
that. They don't work. Ads do not work. And every
8:52
time somebody says I'm running ads, I always
8:54
say, Are they working? And they go, to be honest,
8:57
no. Okay. Now the only type of ad I do run is
9:01
an audience building ad on YouTube for my podcast.
9:05
And those are working great. I figured out a
9:07
way to get thousands of subscribers and real
9:11
views and subscribers for next to nothing. So
9:14
that we've been working and that's not about
9:16
clients. That's just building my podcast, which
9:19
isn't really to do with my coaching. I have a
9:21
podcast called business wealth impact, which
9:23
isn't to do with my coaching. It's a broad kind
9:25
of thing. So as far as the coaching and the businesses,
9:28
I don't, I know that some of the digital ads,
9:32
I don't mean Facebook or those there are digital
9:34
search ads that can work like on Yahoo and the
9:38
TV stations and radio stations use that kind.
9:41
And I know that those can work if you're working
9:43
with somebody that knows how to use those, but
9:45
Google ads and Facebook and Instagram and real
9:50
YouTube ads running to be hard to make those
9:53
work. In fact, I don't think it's worth it for
9:55
most businesses because they're just taking your
9:57
money. However, I do know that if you have an
9:59
expert working with you on those digital search
10:01
like Yahoo, you know that I've heard you can
10:04
get those placement ads on websites can be okay,
10:09
but I don't do those myself. I agree with you
10:12
a hundred percent. the people that I coach, the
10:15
people that I teach, I tell them almost exactly
10:18
the same thing. Listen, if you want those high
10:21
ticket clients, you have to spend a godawful
10:24
amount of money to get all that money. So is
10:28
it really worth it or would you rather find another
10:31
way? And yourself and myself, we show them how
10:35
to get there in a different way. Exactly. Because
10:40
I would love if they'd work. I would love it
10:42
that I'd maybe if I'd gotten online 13 years
10:44
ago, they would have worked. That's the everything.
10:47
You just clicked on everything and it worked
10:49
in those days. So am I a little jealous that
10:51
they stopped working that I missed out? But you
10:53
know what? I've done so well that I'm just basking
10:55
in gratitude at this point, but you can't regret
10:58
because things aren't working anymore and you've
11:00
missed the boat. Just find a new boat. Find a
11:02
new boat. That's my absolutely. Absolutely. Find
11:06
it. What's your advice for someone who thinks
11:09
that they need to have it all figured out before
11:12
they start reaching out or making a connection?
11:15
Oh, that's my favorite one. This whole thing
11:17
is just fear, right? We have to have everything
11:19
perfect. And they say lining, I'm getting my
11:22
ducks in a row. And every time I hear that I'm
11:24
groaning, I'm just like, oh, here's another perfectionist
11:26
that's scared, that's stuck. It's never going
11:28
to pull the trigger. My thing was I had to just
11:31
put line one duck up and shoot it. Oh, that's
11:34
my joke. And people laugh when I say that usually
11:36
because why are you lining ducks up? You're not
11:39
starting a multimillion dollar like operation
11:41
where you're getting like the teams in place.
11:43
No, if you're an, a solopreneur ducks lined up
11:47
very few, look at what's fear. When you ask yourself,
11:51
am I actually ever going to take action? Most
11:54
people, they really ask that hard question. No,
11:57
they're just procrastinating. And that's sad
11:59
to me. So the thing is just take one step, messy
12:02
step that you don't know what you're doing and
12:05
you get that foot in the door. Now your foot's
12:07
in the door and you can pry that door open bit
12:10
by bit. It is not about perfectionism. It's not
12:13
about perfect everything. It's not about getting
12:15
your ducks in a row and being ready for the perfect
12:17
move. It is messy and it is just take a step
12:21
already, please. And guess what? Then you see
12:24
what happened from the step. Okay, that was messy,
12:26
but something happened. Okay. I'm going to take
12:28
another step and I'm going to be in the mud now.
12:30
No successful person ever uses the word neat
12:34
or oh, it was so neat and tied up in a bow. No,
12:37
it's messy and it's mean and it's dirty and it's
12:39
not like dirty towards other people, but I mean,
12:41
it's no successful person ever high achievers
12:45
never say, oh yes, that was just so easy. And
12:47
I just get everything in a row and we didn't
12:49
get our hand. We didn't get, no, it's rolling
12:51
in the mud. It's rolling in the mud, like muddler
12:55
mud wrestling. Okay. With yourself, actually,
12:57
cause you're not wrestling anybody else. You
12:59
just take the step and do everything you can
13:03
to get out of that fear. That is just the fear
13:07
that is just stopping people in their tracks
13:09
nonstop because all it's doing is making you
13:12
just wait another day and life is short. Life
13:15
is social. I can't believe how quickly the weeks
13:17
are passing now. I'm like, oh my gosh, I got
13:19
to do more I got to get more towards my purpose.
13:21
So don't do that. It's massive messy action and
13:24
then a bit later The action is not so messy because
13:27
then you start to get it together and then it's
13:30
more Not so messy makes sense Makes a lot of
13:34
sense. I say it's slightly different. I say the
13:38
same exact thing as you I say just do it the
13:41
first time you go out You're going to suck. It's
13:44
going to be horrible, messy, disgusting. But
13:47
you made the first step. So you take from that
13:49
what you can learn from it. You go out again
13:52
and take the second step and then you learn a
13:55
little bit more. And then each time you do it,
13:57
you learn that much more. And pretty soon you'll
14:00
have your ducks in a row, but not in the beginning.
14:02
No, no, 100%. And really success is your mind
14:06
over your emotions. And all it is people are
14:09
already looking forward to, oh, if I fail, I'm
14:13
going to feel bad. It's going to be really icky
14:15
feeling. And they're really protecting how they
14:18
feel in the future. When you think about it,
14:22
right? So the way is, and it's not easy cause
14:25
we're all human and we all have feelings, right?
14:27
And I work with this every day because I want
14:29
to be bulletproof and I want to be like just
14:31
even keeled all the time that no matter what
14:32
anybody says to me, I just absorb it. I respond.
14:36
I'm not like a robot, but it's not bothering
14:38
me. It really is about getting your mind to master
14:42
your emotions all the time. And I don't mean
14:44
emotionless and don't be emotional and don't
14:46
be like a robot, but in business. And when you're
14:49
working towards something. If you're just so
14:52
afraid of having your feelings hurt or failing
14:55
and how that's going to feel, you will get nowhere
14:57
because it does hurt. Yeah. And you're really
15:00
not a business person. There are people who are
15:02
made to be a business people and people who are
15:05
not. And if you're that afraid and that if you're
15:08
really getting hurt and you're never going to
15:10
take that step, then really maybe you're not
15:12
a business person. Maybe you are because I was
15:15
like that when I started. I'll be really honest.
15:16
When I started my business, I was a baby. I just
15:19
was terrible. I was so sensitive and my coach
15:22
was she's John, you have to be not so sensitive.
15:24
And I said, I hate marketing and I don't want
15:26
to market. Cause that makes me nauseous. And
15:28
she said, you need to change and you need to
15:30
get, do you want this business? I said, I have
15:32
to have this business because I got to do this.
15:34
She said, you need to get your mind straight
15:36
and you need to. Embrace marketing and I don't
15:39
care how icky it feels to you. I'm actually feeling
15:41
it in my heart right now because I'm remembering
15:43
this conversation and sales. I didn't want to
15:45
sell. So I wouldn't say that people aren't business
15:48
people. I think that's a little harsh because
15:50
I think that we all struggle with that. Really
15:53
not wanting to sell. It really is. If I want
15:56
to be compassionate, I want to say, look, I sucked.
15:58
Okay. And I was definitely not a business person.
16:01
And I believe that everybody can develop into
16:03
a business person if they truly want to. And
16:04
then they're ready to just. fight those demons
16:07
because it's not like you're a born business
16:09
person. Some people are. I certainly was not.
16:11
It's a miracle that I got where I am. So that's
16:14
why I'm more compassionate with people about
16:16
that. That if I can do it, like anybody can do
16:19
it. That's what I really think. Okay. Okay. Sure.
16:23
I'll accept that. You help create impact and
16:27
income. This is a strong network support both,
16:30
especially in the early stages of business. Okay.
16:34
That's interesting. I was out there networking
16:36
all the time. And I had so many cards. And what
16:39
I realized after a point was what you said, a
16:43
strong network. It's not just a network because
16:46
it was just a bunch of people trying to sell
16:48
me and I was selling to them. And now when I
16:50
looked at these thousands of cards, cause I had
16:52
boxes and I thought there was no real These people
16:56
didn't really want to develop a relationship.
16:58
I wanted to, but it was real. Oh, do you want
17:00
to hire me? Okay. Next. So it's really just kind
17:03
of going through people. Do you want to hire
17:05
me next? Next? The real strong network was later
17:09
when I got online and I did have online friends
17:14
and we did help each other and we still do. So
17:16
that, that was powerful. The network of, of course
17:19
I hired coaches as well, but just my peers that
17:23
that network of support and we would run run
17:26
things by each other and I'm still even coaching
17:28
my friends here and there and they're sending
17:30
me stuff. So that did help a lot as far as my
17:34
network of coaches because there was help that
17:36
we did support a lot, but I didn't rely on that.
17:39
To be honest, I never relied on that. That's
17:41
just nice to have peers that are lovely and we
17:43
help each other, but I didn't rely on it. I relied
17:46
on myself and my marketing because that's all
17:49
you can count on is your marketing efforts every
17:53
single day. And I coach on this. You don't want
17:56
to hope to get business because there is no hope
17:59
in business. There's taking action and then seeing
18:02
what happens and the results and then picking
18:04
yourself up and taking more action. So I don't
18:07
rely on my network at all. It's just nice that
18:11
I know it's not no nice people. That's all. No,
18:14
you rely on yourself for things that you can
18:16
do in really as a business person That's all
18:20
you can really rely on. That's yourself. And
18:24
so that's the way it goes when you said the thousands
18:26
of business cards that you received in my Before
18:29
life I work corporate and I was in mortgage mortgages
18:32
and I used to go to networking events I used
18:35
to come home with a shoe box filled with business
18:38
cards and say look how good I did. Oh in reality
18:43
I didn't do well at all. All I had was business
18:46
cards and no relationships. That's that's a story
18:49
for another day. A lot of entrepreneurs struggle
18:52
to describe what they do in a way that connects.
18:56
How can networking actually help them clarify
18:59
their message? Oh, I love this. So the thing
19:02
is, before I got online, I used to actually lecture
19:05
on this and do public speaking and little mini
19:08
events. People would invite me in when I lived
19:10
in New York because I would help people to I
19:13
would say how to perfect your intro. I didn't
19:16
call it an elevator speech because I hated that
19:18
and it just seemed weird. And I would teach them
19:22
when they were networking to stop babbling so
19:25
much already. Because I start talking to somebody
19:29
and they just start throwing things and I'd be
19:30
like, Oh my gosh, I don't know this person. And
19:33
I, you're just like, Oh, I'm overwhelmed already.
19:36
So I figured out that you really want to say
19:39
very little. You just want to say two things.
19:42
You just want to say, I help XYZ type of people
19:45
get XYZ results. And then you shut up. And people
19:49
were like, this is brilliant. I'm getting clients
19:51
from this because what it does is it cuts down
19:54
the noise. So people would say to me, what are
19:56
you doing? I say, I help at this point. I'd say,
19:59
I help small business owners to explode their
20:02
sales and profits. That's all I'd say. I didn't
20:06
go, Oh, my coach. And I do this. And it's my
20:08
bat. Nothing. I would say that. And I would shut
20:11
up and take, and just shut up and lean back.
20:15
And they go up and they would sit there thinking,
20:17
wow, that was one sentence and she's not talking
20:21
anymore. And it made them think, okay. And then,
20:25
Oh, sometimes they'd be like, one guy took a
20:28
step back and he went, Oh, how do you do that?
20:30
And I said, I do this and the marketing and thought
20:33
that. And he went, Oh, Wow, I want to speak with
20:36
you." And then he ended up being a client of
20:37
mine for six years from that. He said, that one
20:40
thing you told me made me realize that I am terrible
20:44
at that. He said, because you had me at hello
20:46
and you said one sentence, yes, networking can
20:49
be very good if you just say one powerful thing
20:53
and then be quiet and let them ask you more because
20:58
talking and talking about what you do, nobody's
21:01
interested. No. I talk about this from coast
21:06
to coast, from the East Coast to the West Coast.
21:08
I go on stages. I do workshops and everything.
21:11
I tell them exactly what you just said. Awesome.
21:15
We are just synergistic, you and I. We are. I
21:18
just, I told them that, that the, that intro,
21:22
that elevator, that intro that you're, that you
21:24
talk about, you want to say just enough for them
21:27
to understand what you do and to ask you something
21:32
about it. Okay, but this is the point you're
21:34
missing. It's very, this is actually a formula
21:36
that I'm going to teach people right now. The
21:39
formula is you help whom? So that's the target
21:43
market to get what results. So the formula, and
21:46
I would give people the formula. It's I help
21:49
XYZ people get XYZ results, fill in the XYZ.
21:54
Okay. So you have to talk about, you have to
21:58
mention who it's for. Okay, so I help small business
22:02
owners or small bit. Okay, great. What are you
22:04
going to do for us? Oh, explode your sales and
22:07
profits, which is what I did. It wasn't improve
22:11
something. It wasn't provide. It was explode.
22:14
I used a really powerful verb explode. Yes. And
22:19
it made them go, wow, I've never heard that before.
22:22
So it's a way of also using words that are a
22:25
pattern disrupt that they haven't heard spouting
22:28
out of every, cause there's just this cliche.
22:31
I said, also take provide out of that sentence.
22:34
Cause it's weak. I provide really providing stuff.
22:38
So weak. I, so I would coach people and I would
22:41
do these groups that I used to coach NYU, NBA.
22:44
I'm alumni on this. Okay. Cause I lived around
22:46
the corner from New York university. But anyway,
22:48
the point is it's just who is it for? What are
22:53
the massive results that are going to knock their
22:55
socks off? Okay. That's the rule. Who and knock
22:59
the socks off. I took a long time to find those
23:02
few words. Cause I thought it's not, it's helping
23:04
them make money, but it's exploding the sales
23:06
and the profits because profits are just as important
23:10
as revenue. Cause a lot of people make a lot
23:11
of revenue and they have 2 % profit. Ah, so my
23:14
whole thing was revenue and then upping the profits
23:16
as well. And they were just like, wow, how do
23:19
you do that? I didn't say I'm a business coach.
23:22
I didn't say the words business coach because
23:24
nobody cares about my title. They just want to
23:27
know what are you going to do for us? And then
23:29
they'd say, how do you actually coach them? Oh,
23:30
you're a coach. Yeah. Oh, great. Tell me more.
23:33
Then I could expand on it because they'd asked
23:35
me permission based marketing. Get it. Absolutely.
23:41
I love what you say. I love what you talk about
23:44
because like you said, we talk about exactly
23:48
the same thing and it's so nice to hear somebody
23:51
else saying exactly what I tried to sell everybody.
23:55
I say try it because you say it a lot better
23:57
than I do. Thank you for that. Okay. Okay. So
24:02
you've built a business without complicated tech.
24:06
What now what networking habits have helped you
24:09
stay visible and valuable in a noisy online world?
24:14
focus Focus you got to say no to a bunch of stuff
24:19
I figured out something that they say figure
24:21
out something and just I sold the same program
24:23
over and over and over again It worked I wasn't
24:26
I was always looking for new things to work for
24:28
me and my clients because I experiment I spent
24:30
a hundred K and ads Okay. Cause I experiment,
24:33
I've hired a bunch of pissed a lot of frogs,
24:36
but I'm like, maybe this will work. I'll just
24:37
check it out because if it works for me, then
24:39
I'll tell my clients about it. Maybe this will
24:41
work because it works for me. So I keep doing
24:43
that still, but it's on the side. Just let's
24:46
test a bunch of stuff as well. But really what
24:50
I've all maybe moved, like I started on Facebook,
24:52
made tons of money there. And then I learned
24:54
LinkedIn as well. And then I also learned Instagram
24:57
and we had all three and sometimes Instagram
24:58
is working better than LinkedIn or Facebook or
25:01
whatever. And then they'll change algorithms.
25:03
And then we always figure out what's working
25:05
for me and my clients. And it depends on their
25:06
offer, of course, but about there's a thing that
25:11
I'm just going to plug a bunch of stuff in, keep
25:13
your eye on the prize. If something's working,
25:16
keep doing it the same way. See other alternatives,
25:19
but if it ain't, if it ain't broke, don't fix
25:22
it. Right, it is working and you know what organic
25:25
marketing still did I figure new stuff out for
25:27
sure I figured out how to start in a podcast
25:30
because I wanted to which had nothing to do with
25:32
my coaching it's about broad business wealth
25:35
and impact on purpose because I didn't want to
25:37
do a pitchy for the my coach coaching and it
25:40
was more about my purpose of business and wealth
25:42
creation for all and impact in the world and
25:45
I figured out by accident that how to monetize
25:48
that I was like wow so now I have something else
25:51
I coach my clients on and then I figured out
25:53
a new way of monetizing with Like sponsorships
25:56
and which I wasn't even trying to, and I don't
25:58
really care about that, to be honest, because
26:00
I'm a very high ticket kind of gal, but my clients
26:02
care. So I'm testing this whole model and I figured
26:05
out how to get massive amounts of views and subscribers
26:07
for next to nothing. So that's another, so I'm
26:09
always experimenting and I figure stuff out and
26:12
I'm like, wow, I discovered it's, I'm a mad scientist
26:15
with marketing, but I keep doing what's working
26:18
and I will shift it if something's working better,
26:21
but it's not about. Oh, now I'm, and of course
26:24
I tried to make the whole ads thing work, but
26:27
I thought, sure, the ads are worth it, but they
26:29
weren't, but I'd kept doing what I was doing.
26:32
So I didn't have a dip. New things are working
26:34
better in new markets. I don't know. It's just,
26:36
it's about just doing what's working and sure,
26:39
keep experimenting. Cause then you might segue
26:41
into something a bit different. I've definitely
26:43
developed, but it's still organic marketing.
26:50
When scaling. How do you maintain genuine relationships,
26:55
especially when your audience or client list
26:58
start to grow? I haven't really had a problem
27:02
with that because I don't, I'm not a McDonald's
27:04
coaching company and I didn't want to run millions
27:06
of dollars of ads and lose touch with my clients
27:08
and then have a big huge team. And then actually
27:10
the profits are so low. You're doing more works
27:12
often for fewer profits. I was like, let's make
27:14
this sustainable where my clients still have
27:17
vast access to me. And we have actually a very
27:21
generosity based model, which my clients can
27:23
book a call with me whenever they want, but they
27:26
are so well coached up with all the other coaches
27:29
and the group that they don't need a lot of one
27:32
on one. So I've worked something out that they're
27:34
so well serviced. They can certainly have it,
27:37
but I don't feel like I'm over coaching. I don't
27:39
feel like I'm burning out with the coaching at
27:43
all. And it's just worked the way we've done
27:45
it. Cause I do have other coaches. who are not
27:47
underlings, they're on the same level, but they're
27:49
doing different things. Does that make sense?
27:52
Different expertise. Makes perfect sense. Yeah,
27:54
no, that's exactly part of something similar
27:58
to that. And I think that's the only way to grow
28:01
also, because you're not limiting yourself a
28:04
lot more to offer. So I agree with that 100%.
28:08
What's one connection you made that changed your
28:11
business and what made the relationship so impactful?
28:16
There's so many, let me just think of one. I
28:20
think that my buddy that I've never actually
28:22
met in person, we met when I first got online
28:26
and we've just been like accountability partners
28:28
and friends ever since. And it's just been because
28:31
I also have coaches, but we're not coaching each
28:33
other. It's just accountability. It's been a
28:35
very beautiful relationship when we never actually
28:37
met in person. And it's been great because it's
28:39
just been somebody to run stuff by him and it's
28:41
been beautiful. So it's been a really a support.
28:44
apart from coaching and mentoring. It's just
28:47
been a, so that's been really wonderful. And
28:49
he said it was great. It's been great for him
28:51
too. So that was amazing. That's one. Okay. That's
28:56
beautiful. That's just, that's beautiful. And
28:58
you should keep that as long as you can because
29:02
that's because no money is involved or anything.
29:06
That's just, it's accountability, but it's a
29:09
good friendship as well. Sure. Works very well.
29:12
Okay. So for someone who's introverted or overwhelmed
29:17
by online marketing, what's one simple, high
29:20
impact way to start building a network that actually
29:24
matters. You're talking to the right person because
29:26
when I got online I had no traction I didn't
29:29
have any I was barely on there It was just my
29:31
friend said she could you please get on Facebook
29:33
so we can speak with you overseas and I said,
29:36
okay I would say I started off as an introvert
29:38
and people don't think I am but I think that
29:40
inter I have a different view of introvert and
29:43
I think that we all have both and a lot of it
29:45
has to do with Situations. However, there are
29:47
some deep introverts. I get it. One thing is
29:50
the one thing don't think of it as Oh my goodness.
29:55
I have to reach out to all of these strangers.
29:59
That's hard. And that's not what I did. I saw
30:02
it as one human being at a time. And when you
30:08
don't say, I'm going to post all over the place
30:10
and I'm going to bring in a flood of clients
30:11
all at once. When you say no, I'm going to do
30:14
one thing. The one thing, one thing, one human
30:17
being, I'm going to reach out to one person and
30:20
I'm going to start a conversation with one person.
30:23
What gets overwhelming for introverts is all
30:26
of that splattering all over and trying to get
30:29
a bunch of people in your funnel, which doesn't
30:31
work anyway, unless you are running ads and you're
30:33
like Russell Brunson type kind of thing. What
30:35
has worked for me and my clients is becoming
30:39
more focused on the human being in front of you.
30:45
Talk to one person and not 10 at once. You could
30:48
have conversations with more than one, but if
30:49
you want to do one thing, just reach out to one
30:52
person, start a conversation, and then start
30:56
another. So it's one thing. Wonderful. Beautiful.
31:01
Okay. So let's bring this podcast full circle.
31:04
If your business disappeared tomorrow, what connections
31:08
would you rebuild first and why? If it disappeared
31:13
tomorrow, I would still have my connections.
31:16
So I wouldn't have to rebuild them. I'm in amazing
31:19
networks. So if, even if the business went away
31:23
for me, I would be like, okay, just start again,
31:27
just finding whatever platform I got kicked.
31:30
I'm assuming, cause I'm kicked off a platform.
31:32
I just start another platform and find a new
31:34
niche and find another way of marketing. So for
31:37
me, it's just people that are good at what they
31:39
do. They're like that. Uzi slime that will slime
31:42
out and somehow find a way, right? So in some
31:45
ways you're going to be laughing. I'm like slime
31:47
because I'm going to, you know, that remember
31:49
that toy called slime? Sure. Yeah, absolutely.
31:53
Probably got all over your carpets, right? So
31:55
yes, it did. Yeah, I know. So the thing is good
31:59
people always find a way. They're going to slime
32:03
out of that. You corner them. They're going to
32:05
slime out. They're going to find another market.
32:07
And that to me it's funny i think of it that
32:10
way that people that are that also it's saying
32:12
that we're flexible and we can reinvent because
32:16
slime reinvents right and then there's one of
32:18
those action heroes does that this is they're
32:20
an action hero that slimes and then creates a
32:22
new body or something but when i think about
32:25
it yeah so good people are like that they're
32:29
plastic as we say in French that means formable
32:31
like clay right and that means they're not rigid
32:34
and you're going to corner us but we're going
32:35
to slime around and we're going to get around
32:38
and we're going to create a new market over here
32:39
in this corner over here and then we're going
32:40
to have people watching us even so that's the
32:43
way to think about yourself is to be adaptable
32:46
and I am adaptable and do I want to lose my business
32:51
that I built absolutely not could I build another
32:53
one sure I know how to Okay. Okay. Sean, this
32:59
was great. This was a wonderful podcast. I'm
33:03
so thankful that you decided to come onto my
33:06
podcast. If somebody wanted to speak to you,
33:11
hire you, talk to you, what's the best way that
33:13
they can get hold of you? Anywhere. LinkedIn,
33:18
my name. Instagram, my name. My website, which
33:22
is Lord .com, my name. Anywhere my name is, I
33:25
will answer. Also, my name, yeah, is also on
33:29
Facebook. Okay. And it's pretty original also,
33:34
your name. So there aren't too many. Yeah. Okay.
33:38
Yeah. I'm pretty sure I'm the only one at this
33:40
point. Yeah. Well, hold on, folks. Don't go anywhere.
33:47
Let's hear from our sponsors. David Neal, co
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34:41
insights today. And of course, a big shout out
34:44
to you, our amazing listeners, for tuning in
34:48
and spending your time with us. If you're interested
34:51
in my digital courses, being coached, or having
34:54
me come and talk to your company, just go to
34:58
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35:01
networking isn't about being perfect. It's about
35:04
being present. So take what you've learned today,
35:07
get out there, and make some meaningful connections.
35:10
If you've enjoyed this episode, please don't
35:13
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35:17
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35:19
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35:23
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35:27
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