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Ep. 14: Simplifying Complexity in Partner Enablement with Merav Ammar

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Simplifying Complexity in Partner Enablement with Merav Ammar

In this episode of The Adoption Curve, I sit down with Merav Ammar, Partner Enablement Leader at SentinelOne, to discuss how to simplify partner ecosystems and share practical frameworks for learning and development leaders.

Merav reveals why partner enablement must go far beyond sales training and explains why breaking roles into four clear functions—Sell, Deliver, Manage, Build—is the key to scalable success. We also dive into her enablement persona framework…

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