Peter Sorckoff: One Tragedy Away From an Ego Shift
Peter Sorckoff is the Founder and CEO of Seer, a company that aims to solve business problems by applying behavioral science, allowing organizations to more accurately understand the behavior of customers, consumers, fans, donors, and voters.
Peter's career began in a therapeutic environment, which informed his human-centric vision of marketing from the outset. Prior to the launch of Seer, Peter was Chief Creative Officer & EVP Brand for the Atlanta Hawks and Philips Arena, where he built an internal agency that changed the paradigm of sports partnerships with Coca-Cola, Anheuser Busch…
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