Latest / Omni Talk Retail / Agentic Commerce At NRF & The Real AI Takeaways Microsoft Thinks Retailers Need Now | Spotlight Series

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Agentic Commerce At NRF & The Real AI Takeaways Microsoft Thinks Retailers Need Now | Spotlight Series · Omni Talk Retail

• 0:00
  Foreign.
• 0:08
  Hello.
• 0:09
  This
• 0:09
  Retail
• 0:10
  Technology
• 0:10
  Spotlight
• 0:11
  podcast
• 0:12
  is
• 0:12
  brought
• 0:12
  to
• 0:12
  you
• 0:12
  by
• 0:13
  the
• 0:13
  Omnitalk
• 0:14
  Retail
• 0:14
  Podcast
• 0:14
  Network.
• 0:15
  Ranked
• 0:15
  in
• 0:15
  the
• 0:15
  top
• 0:16
  10%
• 0:16
  of
• 0:17
  all
• 0:17
  podcasts
• 0:17
  globally
• 0:18
  and
• 0:18
  currently
• 0:19
  the
• 0:19
  only
• 0:20
  retail
• 0:20
  podcast
• 0:21
  in
• 0:21
  the
• 0:21
  top
• 0:21
  100
• 0:22
  of
• 0:22
  all
• 0:22
  business
• 0:23
  podcasts
• 0:24
  on
• 0:24
  Apple
• 0:24
  Podcasts.
• 0:25
  The
• 0:25
  Omni
• 0:25
  Talk
• 0:26
  Retail
• 0:26
  Podcast
• 0:26
  network
• 0:26
  is
• 0:27
  the
• 0:27
  network
• 0:27
  that
• 0:27
  we
• 0:27
  hope
• 0:27
  makes
• 0:27
  you
• 0:28
  feel
• 0:28
  a
• 0:28
  little
• 0:28
  smarter,
• 0:29
  but
• 0:29
  most
• 0:29
  importantly,
• 0:30
  a
• 0:30
  little
• 0:30
  happier
• 0:30
  each
• 0:31
  week,
• 0:31
  too.
• 0:32
  And
• 0:32
  this
• 0:32
  podcast
• 0:32
  is
• 0:32
  just
• 0:33
  one
• 0:33
  of
• 0:33
  the
• 0:33
  many
• 0:33
  great
• 0:33
  podcasts
• 0:34
  you
• 0:34
  can
• 0:34
  find
• 0:34
  from
• 0:34
  us
• 0:35
  here
• 0:35
  at
• 0:35
  the
• 0:35
  Omnitok
• 0:36
  Retail
• 0:36
  Network
• 0:37
  alongside
• 0:37
  our
• 0:38
  Retail
• 0:38
  Daily
• 0:39
  minute,
• 0:39
  which
• 0:39
  brings
• 0:39
  you
• 0:40
  a
• 0:40
  curated
• 0:40
  selection
• 0:41
  of
• 0:41
  the
• 0:41
  most
• 0:41
  important
• 0:41
  retail
• 0:42
  headlines
• 0:42
  every
• 0:43
  morning
• 0:43
  and
• 0:44
  our
• 0:44
  signature
• 0:44
  podcast,
• 0:45
  the
• 0:45
  Retail
• 0:45
  Fast
• 0:45
  five,
• 0:46
  that
• 0:46
  breaks
• 0:46
  down
• 0:46
  each
• 0:47
  week.
• 0:47
  The
• 0:47
  top
• 0:47
  five
• 0:48
  headlines
• 0:48
  making
• 0:49
  waves
• 0:49
  in
• 0:49
  the
• 0:49
  world
• 0:49
  of
• 0:50
  omnichannel
• 0:50
  retailing,
• 0:51
  and
• 0:51
  comes
• 0:51
  to
• 0:52
  you
• 0:52
  every
• 0:52
  Wednesday
• 0:53
  afternoon.
• 0:54
  We
• 0:54
  are
• 0:54
  your
• 0:54
  co
• 0:55
  hosts
• 0:55
  today
• 0:56
  for
• 0:56
  this
• 0:56
  interview.
• 0:57
  I'm
• 0:57
  Anne
• 0:57
  Mazinga.
• 0:58
  And
• 0:58
  I'm
• 0:58
  Chris
• 0:59
  Walton.
• 1:00
  And
• 1:00
  we
• 1:00
  just
• 1:00
  landed
• 1:01
  back
• 1:01
  from
• 1:01
  NRF
• 1:02
  this
• 1:02
  past
• 1:03
  week.
• 1:03
  And
• 1:04
  NRF
• 1:04
  is
• 1:04
  a
• 1:05
  lot
• 1:05
  of
• 1:05
  things,
• 1:05
  but
• 1:06
  most
• 1:06
  importantly,
• 1:06
  it's
• 1:07
  really
• 1:07
  a
• 1:07
  who's
• 1:07
  who
• 1:08
  of
• 1:08
  technology.
• 1:09
  It's
• 1:09
  where
• 1:09
  retail
• 1:10
  teams
• 1:10
  go
• 1:10
  to
• 1:10
  start
• 1:10
  conversations
• 1:11
  and
• 1:12
  see
• 1:12
  demos
• 1:12
  of
• 1:12
  tech
• 1:13
  that
• 1:13
  will
• 1:13
  shape
• 1:13
  the
• 1:14
  future
• 1:14
  of
• 1:14
  their
• 1:15
  commerce
• 1:15
  experiences.
• 1:16
  So
• 1:17
  to
• 1:17
  help
• 1:17
  Chris
• 1:18
  and
• 1:18
  myself
• 1:19
  recap
• 1:19
  some
• 1:20
  of
• 1:20
  the
• 1:20
  tech
• 1:20
  that
• 1:20
  took
• 1:21
  us
• 1:21
  by
• 1:21
  storm
• 1:21
  at
• 1:22
  this
• 1:22
  year's
• 1:22
  show,
• 1:22
  we're
• 1:23
  bringing
• 1:23
  on
• 1:23
  an
• 1:23
  expert
• 1:24
  who
• 1:24
  has
• 1:24
  evaluated
• 1:25
  tech
• 1:25
  from
• 1:25
  from
• 1:25
  the
• 1:26
  brand
• 1:26
  side
• 1:26
  at
• 1:26
  Walmart,
• 1:27
  the
• 1:27
  social
• 1:28
  commerce
• 1:28
  side
• 1:28
  at
• 1:29
  Pinterest,
• 1:29
  and
• 1:29
  who
• 1:30
  is
• 1:30
  now
• 1:30
  global
• 1:31
  retail
• 1:31
  and
• 1:31
  Consumer
• 1:32
  goods
• 1:32
  Product
• 1:32
  Marketing
• 1:33
  Director,
• 1:34
  Commerce,
• 1:34
  Cloud
• 1:35
  and
• 1:35
  AI
• 1:36
  at
• 1:36
  Microsoft,
• 1:37
  Amy
• 1:38
  Venner.
• 1:38
  Amy,
• 1:39
  that
• 1:39
  is
• 1:39
  one
• 1:39
  of
• 1:40
  the
• 1:40
  longest
• 1:40
  titles,
• 1:41
  but
• 1:42
  fully
• 1:42
  encapsulates
• 1:43
  everything
• 1:43
  that
• 1:43
  you
• 1:44
  do
• 1:44
  at
• 1:44
  Microsoft.
• 1:45
  Welcome
• 1:46
  to
• 1:46
  the
• 1:46
  show.
• 1:46
  We're
• 1:46
  so
• 1:47
  excited
• 1:47
  to
• 1:47
  have
• 1:47
  you.
• 1:48
  Thank
• 1:48
  you,
• 1:49
  Anne.
• 1:49
  I'm
• 1:49
  excited
• 1:50
  to
• 1:50
  be
• 1:50
  here.
• 1:50
  Yeah,
• 1:51
  Amy,
• 1:51
  it's
• 1:51
  great
• 1:51
  to
• 1:51
  have
• 1:52
  you.
• 1:52
  Like
• 1:52
  we
• 1:52
  were
• 1:52
  chatting
• 1:53
  beforehand,
• 1:53
  I'm
• 1:53
  excited
• 1:53
  for
• 1:54
  this
• 1:54
  interview.
• 1:54
  Curious
• 1:55
  to
• 1:55
  pick
• 1:55
  your
• 1:55
  brain
• 1:55
  on
• 1:55
  what
• 1:56
  you
• 1:56
  thought
• 1:56
  of
• 1:56
  NRF
• 1:57
  and
• 1:57
  all
• 1:57
  the
• 1:57
  exciting
• 1:57
  tech
• 1:58
  that
• 1:58
  was
• 1:58
  on
• 1:58
  display.
• 1:59
  So
• 2:00
  let's
• 2:00
  give
• 2:00
  the
• 2:00
  audience
• 2:00
  a
• 2:00
  little
• 2:01
  background.
• 2:01
  Anne
• 2:01
  made
• 2:01
  the
• 2:01
  joke
• 2:02
  about
• 2:02
  the
• 2:02
  long
• 2:02
  title,
• 2:02
  but
• 2:03
  what
• 2:03
  do
• 2:03
  you
• 2:03
  oversee
• 2:04
  in
• 2:04
  your
• 2:04
  role
• 2:05
  at
• 2:05
  Microsoft?
• 2:06
  Yeah,
• 2:06
  at
• 2:06
  Microsoft,
• 2:07
  it's
• 2:07
  interesting.
• 2:07
  It's
• 2:08
  kind
• 2:08
  of
• 2:09
  like
• 2:09
  a
• 2:09
  combination
• 2:10
  of
• 2:10
  all
• 2:10
  the
• 2:11
  different
• 2:11
  types
• 2:11
  of
• 2:12
  roles
• 2:12
  I've
• 2:12
  had
• 2:12
  in
• 2:13
  my
• 2:13
  past
• 2:14
  in
• 2:14
  the
• 2:14
  sense
• 2:15
  that
• 2:15
  we
• 2:16
  work
• 2:16
  alongside
• 2:17
  a
• 2:17
  lot
• 2:17
  of
• 2:17
  teams,
• 2:18
  but
• 2:18
  what
• 2:18
  I
• 2:18
  love
• 2:19
  the
• 2:19
  most
• 2:19
  is
• 2:20
  sitting
• 2:20
  between
• 2:21
  the
• 2:21
  customers,
• 2:22
  the
• 2:22
  retailers
• 2:23
  and
• 2:23
  brands
• 2:24
  and
• 2:24
  what
• 2:25
  we're
• 2:25
  doing
• 2:25
  from
• 2:26
  a
• 2:26
  product
• 2:26
  perspective.
• 2:27
  So
• 2:27
  in
• 2:27
  product
• 2:28
  marketing,
• 2:28
  being
• 2:29
  able
• 2:29
  to
• 2:29
  be
• 2:30
  able
• 2:31
  to
• 2:31
  talk
• 2:31
  about
• 2:32
  what
• 2:32
  is
• 2:33
  Microsoft
• 2:34
  doing,
• 2:34
  but
• 2:34
  more
• 2:34
  importantly,
• 2:35
  how
• 2:36
  does
• 2:36
  what
• 2:36
  the
• 2:36
  brands
• 2:36
  and
• 2:37
  retailers
• 2:37
  are
• 2:37
  facing
• 2:38
  as
• 2:38
  real
• 2:38
  problems
• 2:39
  in
• 2:39
  their
• 2:39
  business
• 2:41
  present
• 2:41
  opportunities
• 2:42
  for
• 2:42
  them
• 2:42
  when
• 2:43
  leveraging
• 2:43
  technology.
• 2:44
  So
• 2:44
  we
• 2:45
  do
• 2:45
  go
• 2:45
  to
• 2:45
  market,
• 2:46
  we
• 2:46
  do
• 2:46
  outbound,
• 2:47
  inbound
• 2:47
  product
• 2:48
  marketing.
• 2:48
  There's
• 2:48
  a
• 2:48
  variety
• 2:49
  of
• 2:49
  roles
• 2:50
  my
• 2:50
  team
• 2:50
  and
• 2:50
  I
• 2:51
  play,
• 2:51
  but
• 2:52
  one
• 2:52
  of
• 2:52
  them
• 2:52
  is
• 2:52
  to
• 2:52
  go
• 2:53
  to
• 2:53
  NRF
• 2:53
  every
• 2:53
  year.
• 2:54
  So
• 2:55
  that's
• 2:55
  been
• 2:56
  both
• 2:57
  exciting
• 2:57
  and
• 2:59
  lots
• 2:59
  of
• 2:59
  energy
• 3:00
  to
• 3:00
  get
• 3:01
  ready
• 3:02
  for
• 3:02
  and
• 3:02
  get,
• 3:03
  get
• 3:04
  past.
• 3:04
  So,
• 3:05
  yeah,
• 3:05
  we're
• 3:05
  on
• 3:05
  the
• 3:05
  other
• 3:05
  side
• 3:06
  of
• 3:06
  it.
• 3:06
  Amy,
• 3:07
  I'm
• 3:07
  curious,
• 3:07
  like,
• 3:07
  is
• 3:08
  one
• 3:08
  of
• 3:08
  the
• 3:08
  most
• 3:08
  common
• 3:08
  questions
• 3:09
  you
• 3:09
  ask
• 3:09
  retailers,
• 3:10
  what
• 3:10
  problem
• 3:10
  do
• 3:10
  you
• 3:11
  want
• 3:11
  to
• 3:11
  solve?
• 3:11
  Is
• 3:12
  that
• 3:12
  like,
• 3:12
  how
• 3:12
  often
• 3:13
  do
• 3:13
  you
• 3:13
  ask
• 3:13
  that?
• 3:14
  Is
• 3:14
  that
• 3:14
  the
• 3:14
  question
• 3:14
  you
• 3:14
  ask
• 3:15
  the
• 3:15
  most
• 3:15
  often?
• 3:15
  I'm
• 3:15
  curious,
• 3:16
  like,
• 3:16
  I
• 3:16
  hear
• 3:16
  that
• 3:16
  all
• 3:17
  the
• 3:17
  time.
• 3:18
  You
• 3:18
  know,
• 3:18
  that
• 3:18
  was
• 3:18
  one
• 3:18
  of
• 3:18
  the
• 3:18
  themes
• 3:19
  at
• 3:19
  nrf,
• 3:19
  I
• 3:20
  have
• 3:20
  to
• 3:20
  say,
• 3:20
  is
• 3:20
  to
• 3:21
  just
• 3:21
  take
• 3:21
  a
• 3:22
  step
• 3:22
  back
• 3:22
  and
• 3:22
  think,
• 3:23
  you
• 3:23
  know,
• 3:24
  what
• 3:24
  is
• 3:24
  it
• 3:25
  that
• 3:25
  a
• 3:25
  retailer
• 3:26
  is
• 3:26
  trying
• 3:26
  to
• 3:26
  do?
• 3:26
  When
• 3:26
  I
• 3:26
  was
• 3:27
  at
• 3:27
  Walmart
• 3:28
  in
• 3:28
  sort
• 3:28
  of
• 3:28
  this
• 3:28
  spot
• 3:29
  of
• 3:29
  the
• 3:29
  retailer,
• 3:30
  I
• 3:31
  was
• 3:31
  working
• 3:31
  in
• 3:31
  marketing,
• 3:32
  and
• 3:32
  a
• 3:32
  lot
• 3:32
  of
• 3:32
  the
• 3:33
  times
• 3:33
  we
• 3:33
  were
• 3:33
  trying
• 3:33
  to
• 3:34
  understand
• 3:34
  how
• 3:34
  do
• 3:34
  we
• 3:35
  get
• 3:35
  the
• 3:35
  right
• 3:35
  thing
• 3:36
  in
• 3:36
  front
• 3:36
  of
• 3:36
  someone
• 3:37
  at
• 3:37
  the
• 3:37
  right
• 3:38
  moment.
• 3:38
  And
• 3:38
  that's
• 3:39
  a
• 3:39
  common
• 3:39
  problem.
• 3:40
  But
• 3:40
  from
• 3:41
  Microsoft's
• 3:42
  perspective,
• 3:42
  we've
• 3:42
  got
• 3:42
  a
• 3:42
  lot
• 3:43
  of
• 3:43
  solutions.
• 3:43
  So
• 3:43
  how
• 3:44
  do
• 3:44
  we
• 3:44
  frame
• 3:45
  the
• 3:45
  right
• 3:46
  package
• 3:46
  of
• 3:46
  solutions
• 3:47
  to
• 3:48
  go
• 3:48
  in
• 3:48
  front
• 3:48
  of
• 3:48
  someone
• 3:48
  with
• 3:49
  the
• 3:49
  right
• 3:49
  set
• 3:49
  of
• 3:50
  needs?
• 3:50
  The
• 3:51
  other
• 3:51
  side
• 3:51
  of
• 3:51
  it
• 3:51
  too,
• 3:51
  which
• 3:52
  I
• 3:52
  think
• 3:52
  oftentimes
• 3:52
  gets
• 3:52
  over
• 3:53
  missed.
• 3:53
  I'm
• 3:53
  curious
• 3:53
  what
• 3:53
  you
• 3:53
  think
• 3:54
  about
• 3:54
  this
• 3:54
  before
• 3:54
  we
• 3:54
  get
• 3:54
  into
• 3:55
  the
• 3:55
  meat
• 3:55
  of
• 3:55
  the
• 3:55
  interview
• 3:55
  here
• 3:56
  too.
• 3:56
  There's
• 3:56
  also
• 3:56
  the
• 3:57
  what?
• 3:57
  There's
• 3:57
  not
• 3:58
  only
• 3:58
  there's
• 3:58
  the
• 3:58
  what
• 3:58
  problem
• 3:58
  are
• 3:59
  you
• 3:59
  trying
• 3:59
  to
• 3:59
  solve,
• 3:59
  but
• 3:59
  the
• 4:00
  other
• 4:00
  side
• 4:00
  of
• 4:00
  it
• 4:00
  is
• 4:00
  what
• 4:01
  opportunity
• 4:01
  are
• 4:02
  you
• 4:02
  trying
• 4:02
  to
• 4:03
  benefit
• 4:03
  from?
• 4:04
  Right.
• 4:04
  And
• 4:04
  that's
• 4:05
  sometimes
• 4:05
  what
• 4:05
  I
• 4:05
  think
• 4:05
  is
• 4:06
  left
• 4:06
  out
• 4:06
  of
• 4:06
  the
• 4:06
  lexicon
• 4:07
  in
• 4:07
  our
• 4:07
  industry.
• 4:08
  Do
• 4:08
  you
• 4:08
  agree
• 4:08
  with
• 4:08
  that?
• 4:09
  Yeah,
• 4:10
  I
• 4:10
  love
• 4:10
  looking
• 4:11
  at
• 4:11
  it
• 4:11
  through
• 4:11
  the
• 4:11
  lens
• 4:12
  of
• 4:12
  opportunity
• 4:13
  and
• 4:14
  I'm
• 4:15
  learning
• 4:15
  to
• 4:15
  say
• 4:15
  and
• 4:16
  more,
• 4:18
  how
• 4:19
  do
• 4:19
  we
• 4:19
  as
• 4:20
  technology
• 4:20
  providers
• 4:22
  stop
• 4:22
  talking
• 4:23
  about
• 4:23
  all
• 4:24
  of
• 4:24
  our
• 4:24
  solutions
• 4:25
  first
• 4:27
  and
• 4:27
  start
• 4:27
  with
• 4:28
  what
• 4:28
  are
• 4:28
  you
• 4:28
  trying
• 4:29
  to
• 4:29
  solve?
• 4:29
  It
• 4:30
  could
• 4:30
  be
• 4:30
  the
• 4:30
  opportunity,
• 4:31
  but
• 4:31
  it
• 4:31
  could
• 4:32
  also
• 4:32
  be
• 4:32
  how
• 4:33
  to
• 4:33
  take
• 4:33
  friction
• 4:33
  out
• 4:34
  of
• 4:35
  a
• 4:35
  process.
• 4:37
  And
• 4:37
  so
• 4:37
  one
• 4:37
  of
• 4:37
  the
• 4:38
  themes
• 4:38
  I
• 4:38
  love
• 4:38
  this
• 4:39
  year
• 4:39
  versus
• 4:39
  last
• 4:39
  year
• 4:39
  is
• 4:40
  we're
• 4:40
  talking
• 4:41
  more
• 4:41
  about
• 4:41
  actual
• 4:42
  problems
• 4:42
  that
• 4:43
  have
• 4:43
  real
• 4:43
  solutions
• 4:44
  to
• 4:44
  meet
• 4:44
  them
• 4:45
  and
• 4:45
  then
• 4:45
  the
• 4:45
  return
• 4:46
  on
• 4:47
  that
• 4:47
  investment,
• 4:47
  or
• 4:48
  what
• 4:48
  we're
• 4:48
  saying
• 4:48
  is
• 4:49
  return
• 4:49
  on
• 4:49
  intelligence
• 4:50
  and
• 4:50
  being
• 4:51
  able
• 4:51
  to
• 4:51
  talk
• 4:51
  more
• 4:52
  about
• 4:52
  the
• 4:52
  impact
• 4:53
  AI
• 4:54
  is
• 4:54
  having
• 4:54
  and
• 4:55
  less
• 4:55
  about
• 4:55
  the
• 4:55
  hype
• 4:56
  behind,
• 4:57
  oh,
• 4:57
  this
• 4:57
  is
• 4:57
  a
• 4:57
  new
• 4:58
  technology.
• 4:58
  This
• 4:59
  is
• 4:59
  something
• 4:59
  that's
• 4:59
  so
• 5:00
  great
• 5:00
  and,
• 5:00
  you
• 5:01
  know,
• 5:01
  get
• 5:02
  away
• 5:02
  from
• 5:02
  that
• 5:02
  trap.
• 5:04
  Yeah,
• 5:05
  that
• 5:05
  was
• 5:05
  a
• 5:05
  Big
• 5:05
  theme
• 5:06
  too,
• 5:06
  Amy,
• 5:06
  at
• 5:06
  the
• 5:07
  Microsoft
• 5:07
  Partner
• 5:08
  Day
• 5:08
  that
• 5:08
  I
• 5:09
  was
• 5:09
  a
• 5:09
  part
• 5:09
  of
• 5:09
  on
• 5:09
  Saturday,
• 5:10
  just,
• 5:10
  you
• 5:10
  know,
• 5:10
  reminding
• 5:12
  all
• 5:12
  of
• 5:12
  the,
• 5:13
  there's
• 5:13
  all
• 5:13
  this
• 5:13
  great
• 5:14
  technology
• 5:14
  available
• 5:15
  out
• 5:15
  there,
• 5:15
  but
• 5:16
  maybe
• 5:16
  it's
• 5:16
  just
• 5:16
  starting
• 5:17
  with
• 5:17
  the,
• 5:17
  like
• 5:18
  Chris
• 5:18
  said,
• 5:18
  what's
• 5:18
  the
• 5:19
  problem
• 5:19
  that
• 5:19
  you're
• 5:19
  trying
• 5:19
  to
• 5:20
  solve
• 5:20
  or
• 5:20
  what's
• 5:20
  the
• 5:20
  opportunity
• 5:21
  you
• 5:21
  have
• 5:21
  in
• 5:21
  front
• 5:22
  of
• 5:22
  you
• 5:22
  and
• 5:22
  starting
• 5:23
  there
• 5:23
  and
• 5:23
  then
• 5:24
  kind
• 5:24
  of
• 5:24
  backing
• 5:25
  into,
• 5:25
  here's
• 5:26
  how
• 5:26
  we
• 5:26
  can
• 5:26
  help
• 5:27
  you,
• 5:27
  you
• 5:27
  know,
• 5:27
  as
• 5:27
  a
• 5:28
  partner.
• 5:29
  But
• 5:30
  let's
• 5:30
  use
• 5:30
  that
• 5:31
  kind
• 5:31
  of
• 5:31
  as
• 5:31
  this
• 5:31
  bridge
• 5:32
  into
• 5:32
  discussing
• 5:33
  some
• 5:33
  of
• 5:33
  those
• 5:33
  themes.
• 5:34
  Amy,
• 5:35
  you
• 5:35
  were
• 5:35
  in
• 5:35
  the
• 5:36
  Microsoft
• 5:36
  booth
• 5:36
  with
• 5:37
  all
• 5:37
  the
• 5:37
  Microsoft
• 5:38
  partners.
• 5:39
  What
• 5:39
  was
• 5:40
  like
• 5:40
  really
• 5:40
  top
• 5:41
  of
• 5:41
  mind,
• 5:41
  what
• 5:41
  were
• 5:42
  some
• 5:42
  of
• 5:42
  those
• 5:42
  first
• 5:43
  questions
• 5:44
  or
• 5:44
  responses
• 5:45
  rather
• 5:45
  that
• 5:46
  after
• 5:46
  Microsoft
• 5:46
  was
• 5:47
  asking,
• 5:47
  you
• 5:47
  know,
• 5:47
  what
• 5:48
  can
• 5:48
  we
• 5:48
  help
• 5:48
  you
• 5:48
  with?
• 5:48
  What
• 5:49
  opportunities
• 5:49
  do
• 5:49
  you
• 5:49
  have?
• 5:50
  What
• 5:50
  were
• 5:50
  retailers
• 5:51
  and
• 5:51
  brands
• 5:51
  telling
• 5:52
  you?
• 5:52
  Yeah,
• 5:53
  so
• 5:54
  I
• 5:54
  would
• 5:54
  love
• 5:54
  to
• 5:54
  start
• 5:55
  by
• 5:55
  just
• 5:55
  saying
• 5:55
  when
• 5:55
  people
• 5:56
  came
• 5:56
  up
• 5:56
  to
• 5:57
  the
• 5:57
  Microsoft
• 5:57
  booth,
• 5:59
  it
• 5:59
  was
• 5:59
  so
• 6:00
  fun
• 6:00
  to
• 6:00
  have
• 6:01
  real
• 6:01
  conversations.
• 6:02
  And
• 6:02
  what
• 6:02
  I
• 6:03
  mean
• 6:03
  is
• 6:03
  it
• 6:03
  wasn't
• 6:04
  just
• 6:04
  tell
• 6:04
  me
• 6:04
  about
• 6:04
  what
• 6:05
  Microsoft's
• 6:05
  doing
• 6:06
  broadly,
• 6:07
  it
• 6:07
  was
• 6:07
  like,
• 6:07
  hey,
• 6:08
  you
• 6:08
  know,
• 6:08
  I'm
• 6:09
  trying
• 6:09
  to
• 6:09
  get
• 6:10
  my
• 6:11
  catalog
• 6:12
  in
• 6:12
  a
• 6:12
  place
• 6:13
  that
• 6:13
  is
• 6:14
  more
• 6:14
  rich
• 6:15
  so
• 6:15
  that
• 6:15
  I
• 6:15
  can
• 6:16
  take
• 6:16
  advantage
• 6:17
  of
• 6:17
  a
• 6:17
  conversational
• 6:19
  experience,
• 6:19
  an
• 6:20
  AI
• 6:20
  assistant,
• 6:22
  personalized
• 6:23
  shopping
• 6:23
  agent,
• 6:23
  whatever
• 6:24
  you
• 6:24
  want
• 6:24
  to
• 6:24
  call
• 6:25
  this
• 6:25
  interactive
• 6:27
  conversational,
• 6:28
  you
• 6:29
  know,
• 6:29
  agentic
• 6:30
  experience.
• 6:31
  And
• 6:32
  we
• 6:32
  could
• 6:32
  walk
• 6:32
  them
• 6:33
  over
• 6:33
  and
• 6:33
  say,
• 6:33
  all
• 6:34
  right,
• 6:34
  check
• 6:35
  out
• 6:35
  this
• 6:36
  catalog
• 6:36
  enrichment
• 6:37
  agent
• 6:37
  and
• 6:38
  talk
• 6:38
  a
• 6:38
  little
• 6:38
  bit
• 6:38
  about
• 6:39
  some
• 6:39
  of
• 6:39
  our
• 6:39
  partners
• 6:40
  that
• 6:40
  offer
• 6:41
  enrichment
• 6:42
  or
• 6:42
  data,
• 6:44
  the
• 6:45
  ability
• 6:45
  to
• 6:45
  really
• 6:46
  create
• 6:46
  stronger
• 6:47
  data
• 6:47
  foundations.
• 6:49
  And
• 6:49
  so
• 6:49
  there
• 6:49
  were
• 6:50
  richer
• 6:51
  conversations
• 6:51
  than
• 6:52
  in
• 6:52
  previous
• 6:52
  years
• 6:52
  where
• 6:53
  it
• 6:53
  was
• 6:53
  still,
• 6:53
  again
• 6:54
  to
• 6:54
  our
• 6:54
  theme,
• 6:54
  it
• 6:55
  was
• 6:55
  still
• 6:55
  a
• 6:55
  little
• 6:55
  bit
• 6:56
  high
• 6:56
  level
• 6:57
  and
• 7:00
  too
• 7:00
  broad
• 7:00
  to
• 7:01
  get
• 7:01
  into
• 7:02
  the
• 7:02
  depth
• 7:03
  of
• 7:03
  conversation
• 7:04
  around
• 7:04
  taking
• 7:05
  action,
• 7:05
  like
• 7:06
  being
• 7:06
  really
• 7:06
  practical.
• 7:07
  So
• 7:07
  if
• 7:07
  I'm
• 7:08
  hearing
• 7:08
  you
• 7:08
  right,
• 7:08
  I
• 7:08
  mean,
• 7:09
  are
• 7:09
  you,
• 7:10
  were
• 7:10
  you
• 7:10
  hearing
• 7:10
  from
• 7:11
  brands
• 7:11
  and
• 7:11
  retailers
• 7:12
  that
• 7:12
  they're
• 7:12
  still
• 7:13
  trying
• 7:13
  to
• 7:13
  really
• 7:14
  get
• 7:14
  foundational
• 7:15
  data
• 7:15
  in
• 7:16
  organized
• 7:17
  and,
• 7:18
  and,
• 7:18
  and
• 7:19
  maybe
• 7:19
  even
• 7:19
  using
• 7:20
  AI
• 7:20
  to
• 7:21
  help
• 7:21
  in
• 7:21
  that
• 7:21
  process.
• 7:22
  Talk
• 7:23
  a
• 7:23
  little
• 7:23
  bit
• 7:23
  more
• 7:24
  about
• 7:24
  that
• 7:24
  and
• 7:24
  kind
• 7:24
  of
• 7:25
  where
• 7:25
  retail
• 7:25
  retailers
• 7:26
  are
• 7:26
  at
• 7:26
  right
• 7:27
  now
• 7:27
  as
• 7:27
  they're
• 7:27
  kind
• 7:28
  of
• 7:28
  preparing
• 7:29
  for
• 7:29
  their
• 7:30
  brand
• 7:30
  to
• 7:30
  show
• 7:30
  up
• 7:31
  in
• 7:31
  an
• 7:31
  agentic
• 7:32
  commerce
• 7:32
  situation.
• 7:33
  Some
• 7:33
  of
• 7:33
  the
• 7:33
  fun
• 7:34
  things
• 7:34
  we
• 7:34
  talked
• 7:34
  about
• 7:34
  in
• 7:35
  our
• 7:35
  booth
• 7:35
  and
• 7:35
  on
• 7:35
  stage
• 7:36
  was
• 7:36
  around
• 7:36
  some
• 7:37
  things
• 7:37
  like,
• 7:39
  you
• 7:39
  know,
• 7:39
  personalized
• 7:40
  shopping.
• 7:41
  So
• 7:41
  if
• 7:42
  you
• 7:43
  have
• 7:43
  to
• 7:44
  get
• 7:44
  the
• 7:44
  right
• 7:44
  product
• 7:45
  in
• 7:45
  front
• 7:45
  of
• 7:45
  someone
• 7:46
  at
• 7:46
  the
• 7:46
  right
• 7:46
  time,
• 7:47
  retailers
• 7:48
  have
• 7:48
  traditionally
• 7:48
  used,
• 7:49
  you
• 7:49
  know,
• 7:49
  various
• 7:50
  forms
• 7:50
  of
• 7:51
  personalized
• 7:52
  software.
• 7:53
  But
• 7:53
  right
• 7:53
  now
• 7:54
  with
• 7:54
  agentic
• 7:54
  commerce
• 7:55
  and
• 7:55
  with
• 7:55
  some
• 7:56
  of
• 7:56
  the
• 7:56
  solutions
• 7:56
  out
• 7:57
  there,
• 7:58
  there's
• 7:58
  the
• 7:58
  opportunity
• 7:59
  to
• 7:59
  really
• 8:00
  take
• 8:00
  that
• 8:00
  conversation,
• 8:02
  whether
• 8:02
  it's
• 8:02
  audio
• 8:03
  or
• 8:03
  text,
• 8:04
  and
• 8:04
  Bring
• 8:05
  back
• 8:05
  solutions
• 8:06
  that
• 8:06
  match
• 8:07
  or
• 8:07
  products,
• 8:07
  I
• 8:07
  should
• 8:08
  say,
• 8:08
  sorry,
• 8:08
  products
• 8:09
  that
• 8:09
  match
• 8:09
  the
• 8:10
  needs.
• 8:10
  And
• 8:10
  so
• 8:11
  I
• 8:11
  think
• 8:11
  retailers
• 8:12
  are
• 8:12
  coming
• 8:12
  to
• 8:12
  us
• 8:13
  saying,
• 8:13
  hey,
• 8:14
  oftentimes
• 8:15
  people
• 8:16
  don't
• 8:16
  even
• 8:16
  know
• 8:16
  what
• 8:17
  they
• 8:17
  want.
• 8:18
  And
• 8:18
  we
• 8:19
  in
• 8:19
  a
• 8:19
  traditional
• 8:20
  search
• 8:20
  bar
• 8:21
  don't
• 8:21
  give
• 8:21
  an
• 8:22
  easy
• 8:22
  way
• 8:22
  outside
• 8:23
  of,
• 8:24
  you
• 8:24
  know,
• 8:26
  boys
• 8:27
  suit,
• 8:28
  graduation.
• 8:29
  Right.
• 8:29
  It's
• 8:30
  like,
• 8:31
  well,
• 8:32
  I
• 8:32
  want
• 8:32
  something
• 8:33
  more
• 8:33
  nuanced
• 8:34
  because
• 8:34
  actually
• 8:35
  my
• 8:35
  son
• 8:36
  is
• 8:36
  really
• 8:36
  skinny
• 8:36
  and
• 8:37
  tall
• 8:37
  and
• 8:38
  he's
• 8:38
  gonna
• 8:38
  be,
• 8:39
  you
• 8:39
  know,
• 8:39
  in
• 8:40
  the
• 8:40
  band.
• 8:40
  So
• 8:41
  he
• 8:41
  needs
• 8:41
  movement
• 8:42
  and
• 8:42
  like
• 8:42
  a
• 8:43
  nuanced
• 8:43
  conversation
• 8:44
  so
• 8:44
  I
• 8:44
  could
• 8:44
  get
• 8:45
  these
• 8:45
  tailored
• 8:46
  solutions
• 8:46
  back
• 8:46
  to
• 8:47
  me.
• 8:48
  So
• 8:49
  part
• 8:49
  of.
• 8:49
  Part
• 8:49
  of
• 8:50
  the
• 8:50
  conversation
• 8:50
  was
• 8:50
  that,
• 8:52
  and
• 8:52
  I
• 8:52
  think
• 8:52
  the
• 8:52
  other
• 8:52
  part
• 8:53
  was
• 8:53
  just
• 8:54
  looking
• 8:54
  at,
• 8:55
  okay,
• 8:55
  you're
• 8:56
  now
• 8:57
  in
• 8:57
  a
• 8:57
  place
• 8:57
  with
• 8:58
  your
• 8:58
  marketing
• 8:59
  where
• 9:00
  the
• 9:00
  workflow
• 9:00
  has
• 9:01
  traditionally
• 9:01
  been.
• 9:01
  You
• 9:02
  do
• 9:02
  this,
• 9:02
  this,
• 9:02
  this,
• 9:03
  and
• 9:03
  this.
• 9:03
  And
• 9:03
  then
• 9:04
  three
• 9:04
  weeks
• 9:04
  later,
• 9:05
  your
• 9:05
  campaign
• 9:05
  goes
• 9:06
  live.
• 9:07
  How
• 9:07
  do
• 9:07
  we.
• 9:09
  And
• 9:09
  actually,
• 9:09
  Coca
• 9:10
  Cola
• 9:10
  was
• 9:10
  on
• 9:10
  stage
• 9:11
  with
• 9:11
  Adobe
• 9:11
  and
• 9:11
  Microsoft.
• 9:12
  I
• 9:13
  think
• 9:13
  it
• 9:13
  was
• 9:13
  day
• 9:14
  one.
• 9:14
  Yeah,
• 9:14
  it's
• 9:15
  kind
• 9:15
  of
• 9:15
  a
• 9:15
  blur
• 9:15
  day
• 9:15
  one
• 9:16
  Sunday.
• 9:17
  And
• 9:17
  they
• 9:17
  talked
• 9:18
  a
• 9:18
  little
• 9:18
  bit
• 9:18
  about
• 9:18
  how
• 9:20
  they're
• 9:20
  shortening
• 9:21
  that
• 9:21
  process
• 9:22
  and
• 9:22
  making
• 9:23
  it
• 9:23
  more
• 9:23
  effective
• 9:25
  and
• 9:25
  that
• 9:25
  helps
• 9:26
  their
• 9:26
  returns
• 9:27
  because
• 9:28
  they're
• 9:28
  actually
• 9:29
  doing
• 9:30
  the
• 9:30
  creative
• 9:30
  brief
• 9:31
  in
• 9:31
  a
• 9:31
  way
• 9:31
  that's
• 9:32
  faster,
• 9:32
  and
• 9:33
  they're
• 9:33
  doing
• 9:33
  it
• 9:33
  in
• 9:33
  a
• 9:34
  way
• 9:34
  that
• 9:34
  helps
• 9:34
  them
• 9:34
  get
• 9:35
  to
• 9:35
  all
• 9:35
  the
• 9:35
  agencies
• 9:36
  they
• 9:36
  work
• 9:36
  with
• 9:36
  across
• 9:37
  languages.
• 9:39
  Agentic
• 9:40
  AI
• 9:40
  is
• 9:40
  really
• 9:41
  reinventing
• 9:44
  both
• 9:44
  the
• 9:45
  existing
• 9:46
  structures
• 9:46
  of
• 9:47
  what
• 9:47
  you're
• 9:47
  trying
• 9:47
  to
• 9:47
  do
• 9:47
  and
• 9:48
  give
• 9:48
  new
• 9:48
  opportunities.
• 9:50
  Got
• 9:50
  it.
• 9:50
  So
• 9:50
  I'd
• 9:51
  sum
• 9:51
  up.
• 9:51
  So.
• 9:51
  So
• 9:51
  basically
• 9:51
  what
• 9:51
  you
• 9:51
  hit
• 9:52
  on
• 9:52
  is
• 9:52
  you
• 9:52
  said
• 9:52
  there's
• 9:52
  basically
• 9:53
  the
• 9:53
  agentic
• 9:53
  use
• 9:53
  cases
• 9:54
  for
• 9:54
  operations,
• 9:55
  the
• 9:55
  agentic
• 9:56
  use
• 9:56
  cases
• 9:57
  for
• 9:57
  commerce,
• 9:58
  essentially.
• 9:58
  I'm
• 9:59
  curious,
• 9:59
  did
• 9:59
  the
• 9:59
  idea
• 10:00
  of
• 10:00
  connected
• 10:00
  stores
• 10:01
  come
• 10:01
  out,
• 10:01
  come
• 10:02
  about
• 10:02
  at
• 10:02
  all?
• 10:02
  Was
• 10:02
  that
• 10:02
  a
• 10:03
  theme
• 10:03
  that
• 10:03
  you
• 10:03
  heard
• 10:03
  from.
• 10:03
  From
• 10:04
  the.
• 10:04
  From.
• 10:04
  From
• 10:05
  your
• 10:05
  vantage
• 10:05
  point
• 10:05
  at
• 10:05
  NRF2?
• 10:06
  Yeah,
• 10:07
  definitely.
• 10:07
  Connected
• 10:08
  stores
• 10:08
  and
• 10:09
  digital
• 10:09
  twins
• 10:10
  and
• 10:10
  getting
• 10:10
  smarter
• 10:11
  about
• 10:11
  what's
• 10:11
  happening
• 10:12
  inside
• 10:12
  the
• 10:13
  store
• 10:14
  so
• 10:14
  you
• 10:14
  can
• 10:14
  optimize
• 10:15
  where
• 10:15
  you're
• 10:16
  traditionally
• 10:16
  been
• 10:16
  really
• 10:17
  data
• 10:18
  poor
• 10:18
  and
• 10:19
  service
• 10:19
  rich.
• 10:20
  And
• 10:20
  so
• 10:21
  that's
• 10:21
  been
• 10:21
  an
• 10:21
  area
• 10:22
  that's
• 10:22
  been
• 10:22
  a
• 10:22
  focus
• 10:23
  that
• 10:23
  one
• 10:24
  fits
• 10:24
  a
• 10:24
  bit
• 10:24
  in
• 10:25
  store
• 10:25
  and
• 10:26
  store
• 10:26
  operations,
• 10:27
  but
• 10:27
  also
• 10:28
  in
• 10:28
  marketing,
• 10:28
  depending
• 10:29
  on
• 10:29
  how
• 10:29
  you're
• 10:29
  using
• 10:30
  that
• 10:30
  information.
• 10:31
  I'm
• 10:31
  curious
• 10:31
  what
• 10:32
  you
• 10:32
  guys
• 10:32
  have
• 10:32
  heard
• 10:32
  about
• 10:33
  the
• 10:34
  connected
• 10:34
  store
• 10:35
  experience
• 10:35
  and
• 10:35
  how
• 10:35
  that
• 10:36
  plays
• 10:36
  into
• 10:36
  the
• 10:36
  agentic,
• 10:37
  you
• 10:38
  know,
• 10:38
  pieces.
• 10:40
  Yeah,
• 10:40
  I
• 10:40
  mean,
• 10:40
  connected
• 10:41
  stores
• 10:41
  were
• 10:42
  certainly
• 10:42
  one
• 10:43
  of
• 10:43
  the.
• 10:43
  I
• 10:44
  would
• 10:44
  say
• 10:44
  one
• 10:44
  of
• 10:44
  the
• 10:44
  key
• 10:45
  themes
• 10:45
  that
• 10:45
  we
• 10:45
  heard
• 10:46
  from
• 10:46
  the
• 10:47
  20
• 10:47
  interviews
• 10:47
  that
• 10:48
  we
• 10:48
  did
• 10:48
  with
• 10:48
  retailers
• 10:48
  and
• 10:49
  brands,
• 10:51
  a
• 10:51
  lot
• 10:51
  of
• 10:51
  retailers
• 10:52
  investing
• 10:52
  in.
• 10:54
  How
• 10:54
  do
• 10:54
  we
• 10:54
  kind
• 10:55
  of
• 10:55
  build
• 10:55
  on
• 10:56
  top
• 10:56
  of
• 10:56
  the.
• 10:57
  Some
• 10:57
  of
• 10:58
  the
• 10:58
  solutions
• 10:58
  that
• 10:59
  we've
• 10:59
  already
• 10:59
  invested
• 11:00
  in,
• 11:00
  in
• 11:00
  store.
• 11:01
  And
• 11:01
  how
• 11:01
  do
• 11:01
  we
• 11:02
  kind
• 11:02
  of
• 11:02
  leverage
• 11:03
  or
• 11:03
  tap
• 11:03
  AI,
• 11:04
  who
• 11:04
  is
• 11:04
  now
• 11:05
  allowing
• 11:05
  us
• 11:06
  to
• 11:06
  consolidate
• 11:07
  the
• 11:07
  data
• 11:07
  that's
• 11:08
  coming
• 11:08
  through
• 11:08
  much
• 11:08
  more
• 11:08
  quickly
• 11:09
  so
• 11:09
  that
• 11:09
  we
• 11:10
  can
• 11:10
  take
• 11:10
  action
• 11:10
  on
• 11:11
  it
• 11:11
  and
• 11:11
  then
• 11:12
  like
• 11:12
  couldn't
• 11:12
  make
• 11:12
  the
• 11:13
  connection
• 11:13
  between
• 11:13
  other,
• 11:14
  other
• 11:14
  data
• 11:15
  sources
• 11:15
  in
• 11:15
  the
• 11:15
  store,
• 11:16
  other
• 11:16
  tools
• 11:16
  that
• 11:16
  we're
• 11:17
  using
• 11:17
  in
• 11:17
  the
• 11:17
  store,
• 11:18
  so
• 11:18
  that
• 11:18
  the
• 11:18
  store,
• 11:19
  I
• 11:19
  think
• 11:19
  for
• 11:19
  the
• 11:19
  first
• 11:20
  time
• 11:20
  is
• 11:20
  really,
• 11:21
  really
• 11:21
  truly
• 11:22
  connected
• 11:22
  and
• 11:23
  communicating
• 11:23
  one
• 11:24
  another
• 11:24
  and
• 11:24
  then
• 11:25
  outputting
• 11:25
  tasks
• 11:26
  that
• 11:26
  are
• 11:27
  going
• 11:27
  to
• 11:27
  have
• 11:28
  finally
• 11:28
  have,
• 11:29
  you
• 11:29
  know,
• 11:29
  a
• 11:30
  real
• 11:30
  return
• 11:30
  on
• 11:30
  investment.
• 11:31
  And
• 11:31
  that
• 11:31
  will
• 11:31
  continue
• 11:32
  in
• 11:32
  the
• 11:33
  years
• 11:33
  ahead
• 11:33
  as
• 11:33
  the
• 11:34
  store
• 11:34
  continues
• 11:35
  to
• 11:35
  breathe
• 11:35
  and
• 11:36
  live
• 11:36
  and
• 11:36
  kind
• 11:36
  of
• 11:37
  speak
• 11:37
  to
• 11:37
  have
• 11:38
  all
• 11:38
  the
• 11:38
  technology
• 11:38
  speaking
• 11:39
  to
• 11:39
  one
• 11:39
  another.
• 11:40
  But
• 11:40
  Chris,
• 11:40
  what
• 11:40
  would
• 11:41
  you
• 11:41
  add
• 11:41
  on
• 11:41
  there?
• 11:42
  Yeah,
• 11:42
  I
• 11:43
  mean,
• 11:43
  I
• 11:43
  like,
• 11:43
  I
• 11:43
  like
• 11:43
  how
• 11:43
  Amy
• 11:44
  summed
• 11:44
  it
• 11:44
  up
• 11:44
  because
• 11:45
  I
• 11:45
  think,
• 11:45
  and
• 11:45
  I
• 11:45
  like
• 11:45
  how
• 11:46
  this,
• 11:46
  this
• 11:46
  conversation
• 11:47
  is
• 11:47
  unfurling
• 11:47
  too,
• 11:48
  because
• 11:48
  at
• 11:48
  the
• 11:48
  end
• 11:48
  of
• 11:49
  the
• 11:49
  day,
• 11:49
  like
• 11:49
  you
• 11:50
  use
• 11:50
  agentic
• 11:50
  commerce
• 11:51
  for
• 11:51
  operations,
• 11:52
  which
• 11:52
  is
• 11:52
  really
• 11:52
  how
• 11:53
  do
• 11:53
  you
• 11:53
  solve
• 11:53
  a
• 11:53
  problem?
• 11:54
  That's
• 11:54
  how
• 11:54
  I
• 11:54
  think
• 11:54
  about
• 11:55
  that.
• 11:55
  And
• 11:56
  you
• 11:56
  can
• 11:56
  use
• 11:56
  it
• 11:56
  for
• 11:56
  commerce,
• 11:57
  which
• 11:57
  is
• 11:57
  how
• 11:58
  do
• 11:58
  I
• 11:58
  capitalize
• 11:58
  on
• 11:59
  an
• 11:59
  opportunity
• 11:59
  that
• 11:59
  may
• 12:00
  be
• 12:00
  sitting
• 12:00
  out
• 12:00
  there?
• 12:00
  Right.
• 12:01
  And
• 12:01
  so
• 12:01
  for
• 12:02
  me,
• 12:02
  connected
• 12:02
  store
• 12:03
  actually
• 12:03
  falls
• 12:04
  into
• 12:04
  both
• 12:04
  of
• 12:04
  those
• 12:05
  buckets
• 12:05
  potentially.
• 12:06
  But
• 12:06
  it's
• 12:06
  almost
• 12:06
  a
• 12:07
  sub
• 12:07
  layer
• 12:08
  to
• 12:08
  the
• 12:08
  conversation
• 12:09
  or
• 12:09
  the
• 12:09
  greater
• 12:10
  question
• 12:10
  you
• 12:10
  need
• 12:10
  to
• 12:10
  ask,
• 12:10
  which
• 12:11
  is
• 12:11
  what
• 12:11
  problems
• 12:12
  do
• 12:12
  you
• 12:12
  want
• 12:12
  to
• 12:12
  solve?
• 12:13
  And
• 12:13
  you
• 12:13
  know,
• 12:14
  is
• 12:14
  it
• 12:14
  at
• 12:14
  the
• 12:14
  store
• 12:14
  level
• 12:15
  or
• 12:15
  is
• 12:15
  it
• 12:15
  an
• 12:15
  opportunity
• 12:16
  that
• 12:16
  you
• 12:16
  want
• 12:16
  to
• 12:16
  capture
• 12:17
  at
• 12:17
  the
• 12:17
  store
• 12:17
  level
• 12:18
  by
• 12:18
  talking
• 12:18
  to
• 12:18
  your
• 12:18
  customer
• 12:19
  in
• 12:19
  a
• 12:19
  different
• 12:19
  way,
• 12:20
  giving
• 12:20
  your
• 12:20
  employees
• 12:21
  different
• 12:21
  information
• 12:22
  as
• 12:22
  they're
• 12:22
  working,
• 12:23
  keeping
• 12:23
  your
• 12:23
  shelves
• 12:24
  in
• 12:24
  stock
• 12:25
  in
• 12:25
  more
• 12:25
  full
• 12:26
  on
• 12:26
  a
• 12:26
  regular
• 12:26
  basis,
• 12:27
  getting
• 12:27
  your
• 12:27
  supply
• 12:27
  chain
• 12:28
  working.
• 12:28
  So,
• 12:28
  so
• 12:29
  yeah,
• 12:29
  so
• 12:29
  I,
• 12:29
  that's
• 12:30
  how
• 12:30
  I,
• 12:30
  my
• 12:31
  mind
• 12:31
  conceptualizes.
• 12:32
  It
• 12:32
  conceptualizes
• 12:33
  this
• 12:33
  is
• 12:34
  it.
• 12:34
  And
• 12:35
  I
• 12:35
  love,
• 12:35
  I
• 12:35
  love
• 12:35
  how,
• 12:36
  I
• 12:36
  love
• 12:36
  how
• 12:36
  Amy
• 12:37
  described
• 12:37
  that.
• 12:38
  Yeah,
• 12:38
  that's,
• 12:38
  that's
• 12:39
  fun.
• 12:39
  I,
• 12:39
  it,
• 12:40
  it
• 12:40
  makes
• 12:40
  me
• 12:40
  think
• 12:40
  about
• 12:41
  all
• 12:41
  the
• 12:41
  different
• 12:41
  language
• 12:42
  in
• 12:42
  retail
• 12:43
  that
• 12:43
  we
• 12:43
  use.
• 12:44
  The
• 12:44
  language
• 12:45
  changes
• 12:45
  slightly,
• 12:46
  but
• 12:46
  you
• 12:47
  know,
• 12:47
  the
• 12:47
  problem
• 12:47
  set
• 12:48
  underneath
• 12:48
  it
• 12:49
  is
• 12:49
  the
• 12:49
  same
• 12:49
  sets
• 12:50
  of
• 12:50
  problems.
• 12:50
  I
• 12:51
  was
• 12:51
  a
• 12:51
  philosophy
• 12:51
  major
• 12:53
  back
• 12:53
  in
• 12:53
  the
• 12:53
  day
• 12:54
  a
• 12:54
  long
• 12:54
  time
• 12:54
  ago,
• 12:55
  and
• 12:55
  I
• 12:56
  love
• 12:56
  thinking
• 12:56
  about,
• 12:57
  you
• 12:57
  know,
• 12:58
  making
• 12:58
  these
• 12:58
  connections
• 12:59
  and
• 13:00
  technology
• 13:01
  has
• 13:01
  been
• 13:01
  one
• 13:01
  of
• 13:01
  those
• 13:01
  things.
• 13:02
  We
• 13:02
  kind
• 13:02
  of
• 13:02
  started
• 13:02
  talking
• 13:03
  about
• 13:03
  this
• 13:03
  at
• 13:03
  the
• 13:03
  beginning
• 13:04
  is
• 13:04
  there's
• 13:05
  been
• 13:05
  so
• 13:05
  much
• 13:06
  focus
• 13:07
  on
• 13:07
  transformation
• 13:08
  and
• 13:09
  you
• 13:09
  know,
• 13:10
  the
• 13:10
  new.
• 13:11
  But
• 13:12
  I
• 13:12
  like
• 13:12
  to
• 13:12
  kind
• 13:13
  of
• 13:13
  ground
• 13:13
  in
• 13:14
  more
• 13:15
  of
• 13:15
  what
• 13:15
  hasn't
• 13:16
  changed
• 13:16
  and
• 13:17
  how
• 13:17
  does
• 13:17
  technology
• 13:18
  improve
• 13:18
  that.
• 13:19
  So
• 13:19
  if
• 13:19
  you
• 13:19
  start
• 13:20
  with
• 13:20
  what
• 13:20
  hasn't
• 13:21
  changed,
• 13:21
  which
• 13:22
  is
• 13:22
  I
• 13:23
  want
• 13:23
  to
• 13:23
  drive
• 13:24
  high
• 13:24
  margin
• 13:24
  items
• 13:25
  that
• 13:26
  create
• 13:27
  bigger
• 13:27
  basket
• 13:28
  size
• 13:28
  and
• 13:28
  are
• 13:28
  easier
• 13:29
  to
• 13:30
  buy,
• 13:30
  the
• 13:30
  conversion
• 13:31
  Rate
• 13:31
  improves.
• 13:32
  I
• 13:33
  want
• 13:33
  to
• 13:34
  have
• 13:34
  a
• 13:34
  stronger
• 13:34
  return
• 13:34
  on
• 13:35
  investment.
• 13:35
  I
• 13:35
  want
• 13:35
  to
• 13:36
  increase
• 13:36
  the
• 13:36
  loyalty
• 13:37
  of
• 13:37
  my
• 13:37
  customer
• 13:37
  base.
• 13:38
  All
• 13:38
  these
• 13:39
  constants
• 13:39
  in
• 13:39
  the
• 13:40
  retail
• 13:40
  industry
• 13:41
  and
• 13:41
  even
• 13:42
  the
• 13:42
  word
• 13:42
  connected
• 13:43
  store.
• 13:43
  I
• 13:43
  mean
• 13:43
  it's
• 13:44
  like
• 13:44
  Unified
• 13:44
  Commerce
• 13:45
  or
• 13:46
  Agentic
• 13:46
  Commerce
• 13:47
  or
• 13:47
  these
• 13:47
  new
• 13:47
  names
• 13:48
  with
• 13:48
  these
• 13:48
  new
• 13:49
  tools.
• 13:50
  But
• 13:50
  the
• 13:50
  tools
• 13:51
  by
• 13:51
  themselves
• 13:52
  don't
• 13:52
  matter
• 13:52
  if
• 13:53
  we
• 13:53
  don't
• 13:53
  have
• 13:54
  the
• 13:54
  ability
• 13:55
  to
• 13:55
  apply
• 13:55
  them
• 13:56
  and
• 13:56
  then
• 13:56
  see
• 13:56
  what
• 13:57
  is
• 13:57
  the
• 13:57
  impact
• 13:57
  of
• 13:58
  this
• 13:58
  tool
• 13:58
  and
• 13:59
  measure
• 13:59
  the
• 13:59
  outcome.
• 14:01
  Again,
• 14:02
  becoming
• 14:03
  stronger
• 14:03
  as
• 14:04
  a
• 14:04
  business
• 14:05
  because
• 14:05
  of
• 14:05
  the
• 14:05
  tech.
• 14:07
  You
• 14:07
  know,
• 14:07
  you
• 14:07
  have,
• 14:08
  Microsoft
• 14:08
  has
• 14:09
  this
• 14:09
  massive
• 14:09
  booth,
• 14:10
  right?
• 14:10
  You
• 14:10
  have
• 14:10
  all
• 14:10
  of
• 14:11
  these
• 14:11
  partners
• 14:11
  that
• 14:11
  are
• 14:12
  in
• 14:12
  there.
• 14:13
  Did
• 14:13
  you
• 14:13
  notice
• 14:14
  like,
• 14:15
  did
• 14:15
  you
• 14:15
  have
• 14:15
  a,
• 14:15
  before
• 14:16
  you
• 14:16
  went
• 14:16
  in,
• 14:16
  did
• 14:16
  you
• 14:17
  have
• 14:17
  like
• 14:17
  an
• 14:18
  assumption
• 14:18
  of
• 14:19
  who
• 14:19
  was
• 14:19
  going
• 14:19
  to
• 14:19
  be
• 14:19
  the
• 14:20
  most
• 14:20
  busy
• 14:20
  in
• 14:21
  that
• 14:21
  booth?
• 14:21
  Like
• 14:22
  what
• 14:22
  topics
• 14:23
  were
• 14:23
  those
• 14:23
  that
• 14:24
  you
• 14:24
  kind
• 14:24
  of
• 14:24
  anticipated
• 14:25
  being
• 14:25
  very
• 14:26
  popular?
• 14:27
  And
• 14:27
  then
• 14:28
  looking
• 14:28
  back
• 14:28
  now
• 14:29
  after
• 14:29
  the
• 14:29
  last
• 14:29
  several
• 14:30
  days
• 14:30
  at
• 14:30
  nrf,
• 14:31
  what
• 14:31
  were
• 14:31
  the
• 14:31
  ones
• 14:32
  that
• 14:32
  actually
• 14:32
  had
• 14:33
  the
• 14:33
  most
• 14:33
  traffic?
• 14:34
  Like
• 14:34
  what,
• 14:34
  what
• 14:34
  were
• 14:35
  the
• 14:35
  technologies
• 14:35
  or
• 14:36
  the
• 14:36
  focus
• 14:37
  of
• 14:37
  the
• 14:37
  companies
• 14:38
  that
• 14:39
  were,
• 14:39
  that
• 14:39
  were
• 14:39
  really
• 14:40
  seeing
• 14:40
  a
• 14:41
  significant
• 14:41
  amount
• 14:42
  of
• 14:42
  traffic?
• 14:42
  Kind
• 14:42
  of
• 14:42
  based
• 14:43
  on
• 14:43
  the
• 14:43
  conversation
• 14:43
  that
• 14:44
  we've
• 14:44
  had
• 14:44
  thus
• 14:44
  far.
• 14:45
  Ooh,
• 14:45
  good
• 14:46
  question.
• 14:46
  I
• 14:46
  like
• 14:46
  that
• 14:47
  one.
• 14:47
  I
• 14:47
  actually
• 14:48
  asked
• 14:48
  just
• 14:48
  before
• 14:49
  this,
• 14:49
  when
• 14:49
  are
• 14:49
  we
• 14:49
  going
• 14:49
  to
• 14:50
  get
• 14:50
  the
• 14:50
  data
• 14:50
  about,
• 14:51
  you
• 14:51
  know,
• 14:52
  of
• 14:52
  where
• 14:52
  people
• 14:52
  were?
• 14:53
  Because
• 14:53
  I
• 14:54
  have
• 14:54
  an
• 14:54
  answer
• 14:54
  and
• 14:55
  an
• 14:55
  assumption,
• 14:56
  but
• 14:56
  I
• 14:56
  actually
• 14:56
  still
• 14:57
  want
• 14:57
  the
• 14:57
  data.
• 14:58
  So
• 14:58
  I
• 14:58
  don't
• 14:58
  have
• 14:58
  the
• 14:58
  data.
• 14:59
  It's
• 14:59
  not
• 14:59
  a
• 14:59
  data
• 14:59
  backed
• 15:00
  answer,
• 15:00
  but
• 15:00
  my
• 15:01
  observations
• 15:02
  from
• 15:03
  being
• 15:03
  there
• 15:04
  versus
• 15:04
  what
• 15:04
  I
• 15:05
  thought
• 15:05
  going
• 15:05
  into
• 15:05
  it.
• 15:05
  You
• 15:06
  know,
• 15:06
  I
• 15:06
  thought
• 15:08
  there
• 15:08
  was
• 15:08
  going
• 15:09
  to
• 15:09
  be
• 15:09
  sort
• 15:09
  of
• 15:10
  this.
• 15:12
  Let's
• 15:12
  start
• 15:12
  with
• 15:13
  marketing.
• 15:13
  Let's
• 15:14
  start
• 15:14
  talking
• 15:14
  about
• 15:14
  agentic
• 15:15
  commerce.
• 15:15
  And
• 15:16
  that
• 15:16
  was
• 15:16
  there.
• 15:16
  There's
• 15:17
  a
• 15:17
  lot,
• 15:17
  as
• 15:17
  we,
• 15:18
  as
• 15:18
  we
• 15:18
  all
• 15:18
  saw
• 15:19
  at
• 15:19
  the
• 15:19
  show,
• 15:20
  a
• 15:20
  lot
• 15:20
  of
• 15:21
  solutions
• 15:21
  and
• 15:22
  retailers
• 15:22
  looking
• 15:23
  for
• 15:23
  solutions
• 15:24
  around
• 15:25
  selling,
• 15:27
  you
• 15:27
  know,
• 15:28
  through
• 15:28
  this
• 15:29
  natural
• 15:30
  language,
• 15:31
  new
• 15:31
  method
• 15:31
  of
• 15:32
  LLMs
• 15:32
  and
• 15:33
  however
• 15:33
  you
• 15:33
  want
• 15:33
  to
• 15:34
  describe,
• 15:34
  you
• 15:35
  know,
• 15:35
  the
• 15:35
  conversational
• 15:36
  commerce
• 15:37
  experience.
• 15:39
  And
• 15:39
  that
• 15:39
  was
• 15:39
  busy.
• 15:40
  I
• 15:40
  think
• 15:40
  what
• 15:41
  was
• 15:41
  most
• 15:41
  interesting
• 15:42
  to
• 15:42
  me
• 15:42
  and
• 15:42
  as
• 15:42
  a
• 15:43
  former
• 15:43
  merchant,
• 15:43
  I
• 15:44
  actually
• 15:44
  sat
• 15:44
  on
• 15:44
  the
• 15:44
  merchandising
• 15:45
  side@walmart.com
• 15:46
  early
• 15:47
  days
• 15:48
  was
• 15:48
  the
• 15:48
  merchandising
• 15:49
  conversations
• 15:50
  going
• 15:50
  on
• 15:51
  that
• 15:51
  section
• 15:51
  of
• 15:52
  the
• 15:52
  booth.
• 15:52
  Okay.
• 15:53
  You
• 15:54
  know,
• 15:54
  we
• 15:54
  had
• 15:55
  Stevo
• 15:55
  Partners
• 15:56
  Solutions,
• 15:57
  which
• 15:57
  was
• 15:57
  one
• 15:57
  of
• 15:57
  the
• 15:57
  partners.
• 15:58
  We
• 15:58
  had
• 15:59
  conversations
• 15:59
  with
• 16:00
  real,
• 16:01
  with
• 16:01
  retailers
• 16:02
  that
• 16:02
  had
• 16:02
  real
• 16:03
  problems
• 16:03
  that
• 16:04
  they're
• 16:04
  trying
• 16:04
  to
• 16:04
  solve
• 16:04
  around
• 16:05
  their
• 16:06
  assortment
• 16:06
  and
• 16:07
  how
• 16:07
  they
• 16:07
  can
• 16:07
  use
• 16:08
  data
• 16:08
  from
• 16:08
  conversations
• 16:10
  to
• 16:10
  broaden
• 16:11
  their
• 16:11
  awareness
• 16:11
  of
• 16:12
  what
• 16:12
  maybe
• 16:12
  they
• 16:12
  aren't
• 16:12
  caring
• 16:13
  that
• 16:13
  they
• 16:13
  should
• 16:13
  be.
• 16:14
  And
• 16:15
  it
• 16:15
  even
• 16:15
  developed
• 16:16
  into
• 16:17
  product
• 16:17
  development
• 16:18
  conversations.
• 16:18
  How
• 16:19
  can
• 16:19
  we
• 16:19
  use
• 16:19
  agentic
• 16:20
  AI
• 16:20
  to
• 16:20
  go
• 16:20
  upstream
• 16:21
  and
• 16:22
  not
• 16:22
  only
• 16:23
  develop
• 16:24
  new
• 16:24
  or
• 16:24
  understand
• 16:25
  new
• 16:25
  trends
• 16:25
  but
• 16:26
  then
• 16:26
  get
• 16:26
  our
• 16:27
  product
• 16:27
  development
• 16:29
  process
• 16:30
  a
• 16:30
  little
• 16:30
  more
• 16:31
  tuned
• 16:31
  in
• 16:32
  and
• 16:32
  accelerated.
• 16:33
  So
• 16:33
  that's
• 16:34
  the
• 16:34
  area
• 16:34
  that
• 16:34
  I
• 16:34
  kind
• 16:35
  of
• 16:35
  saw
• 16:36
  deeper
• 16:36
  dwell
• 16:37
  times
• 16:37
  where
• 16:37
  the
• 16:38
  conversations
• 16:38
  may
• 16:38
  have
• 16:39
  been
• 16:39
  a
• 16:39
  little
• 16:39
  richer.
• 16:41
  And
• 16:41
  at
• 16:42
  the
• 16:42
  same
• 16:42
  time
• 16:44
  we
• 16:44
  got
• 16:44
  a
• 16:44
  new
• 16:45
  section
• 16:45
  called
• 16:45
  the
• 16:45
  theater
• 16:46
  where
• 16:46
  we
• 16:47
  had
• 16:48
  30
• 16:48
  minute
• 16:48
  conversations,
• 16:49
  25
• 16:50
  minute
• 16:50
  conversations
• 16:50
  throughout
• 16:52
  all
• 16:53
  three
• 16:53
  days.
• 16:53
  And
• 16:54
  that
• 16:54
  section
• 16:55
  was
• 16:55
  kind
• 16:55
  of
• 16:55
  fun
• 16:55
  to
• 16:56
  see
• 16:56
  back
• 16:57
  to
• 16:57
  back
• 16:57
  people
• 16:57
  talking
• 16:58
  about
• 16:59
  with
• 16:59
  partners,
• 17:00
  with
• 17:00
  customers,
• 17:01
  you
• 17:01
  know,
• 17:02
  what's
• 17:02
  working
• 17:02
  for
• 17:03
  them
• 17:03
  right
• 17:03
  now
• 17:03
  and
• 17:03
  why.
• 17:04
  So
• 17:04
  there
• 17:04
  was
• 17:05
  learning,
• 17:05
  you
• 17:05
  know,
• 17:06
  at
• 17:06
  all
• 17:06
  levels,
• 17:07
  right?
• 17:07
  Yeah,
• 17:08
  it's
• 17:08
  interesting.
• 17:08
  So
• 17:09
  you're,
• 17:09
  you're,
• 17:10
  you're
• 17:10
  seeing
• 17:10
  that,
• 17:11
  you
• 17:11
  know,
• 17:12
  agentic
• 17:12
  commerce
• 17:13
  marketing
• 17:13
  portion
• 17:14
  getting,
• 17:15
  still
• 17:15
  getting
• 17:15
  a
• 17:15
  lot
• 17:16
  of
• 17:16
  traffic,
• 17:16
  understandably
• 17:17
  trying
• 17:17
  to
• 17:18
  create
• 17:19
  personalized
• 17:20
  outreach
• 17:20
  to
• 17:21
  consumers.
• 17:21
  But
• 17:22
  then
• 17:22
  I,
• 17:22
  I
• 17:22
  think
• 17:22
  that
• 17:23
  it's
• 17:23
  really
• 17:23
  interesting
• 17:24
  that
• 17:24
  the
• 17:24
  merchandising
• 17:25
  part
• 17:25
  of
• 17:25
  it
• 17:25
  is
• 17:25
  starting
• 17:26
  to
• 17:26
  get
• 17:26
  so
• 17:26
  much
• 17:26
  more
• 17:27
  value
• 17:28
  from
• 17:29
  what's
• 17:29
  also
• 17:30
  happening,
• 17:30
  you
• 17:31
  know,
• 17:31
  with
• 17:31
  agentic
• 17:32
  commerce
• 17:32
  and
• 17:32
  that
• 17:32
  search
• 17:33
  function.
• 17:34
  We
• 17:34
  did
• 17:34
  talk
• 17:35
  to
• 17:35
  a
• 17:35
  couple
• 17:35
  of
• 17:35
  retailers
• 17:35
  too
• 17:36
  who
• 17:36
  are,
• 17:36
  who
• 17:36
  are
• 17:37
  seeing
• 17:37
  exactly
• 17:38
  what
• 17:38
  you're
• 17:38
  talking
• 17:38
  about.
• 17:38
  Like
• 17:39
  they're
• 17:39
  using
• 17:39
  those
• 17:40
  search
• 17:40
  queries
• 17:40
  to
• 17:40
  understand
• 17:41
  should
• 17:42
  we
• 17:42
  make
• 17:42
  a
• 17:42
  pant
• 17:43
  that's
• 17:43
  in
• 17:43
  this
• 17:43
  color
• 17:44
  or
• 17:44
  should
• 17:44
  we
• 17:45
  start
• 17:45
  looking
• 17:45
  at
• 17:46
  different
• 17:46
  size
• 17:46
  runs
• 17:47
  and
• 17:47
  things.
• 17:48
  And
• 17:48
  you
• 17:49
  know,
• 17:49
  even
• 17:49
  I
• 17:50
  think
• 17:50
  last
• 17:50
  year
• 17:50
  we
• 17:51
  probably
• 17:51
  didn't
• 17:51
  have
• 17:51
  the
• 17:52
  data
• 17:52
  to,
• 17:53
  or
• 17:53
  didn't
• 17:53
  have
• 17:53
  the
• 17:54
  capacity
• 17:54
  to
• 17:54
  analyze
• 17:55
  that
• 17:55
  data
• 17:56
  as
• 17:56
  much
• 17:56
  as
• 17:56
  we
• 17:56
  can
• 17:57
  now
• 17:58
  and
• 17:58
  to
• 17:58
  actually
• 17:58
  make
• 17:58
  decisions
• 17:59
  on
• 17:59
  that.
• 17:59
  It
• 18:00
  sounds
• 18:00
  like.
• 18:00
  Is
• 18:00
  that
• 18:01
  kind
• 18:01
  of
• 18:01
  consistent
• 18:01
  with,
• 18:02
  with
• 18:02
  some
• 18:02
  of
• 18:03
  what
• 18:03
  you
• 18:03
  were
• 18:03
  hearing
• 18:04
  Amy
• 18:04
  in
• 18:05
  the
• 18:05
  booth?
• 18:06
  Exactly.
• 18:06
  Yeah.
• 18:07
  And
• 18:07
  it
• 18:07
  feels
• 18:07
  like
• 18:07
  a
• 18:07
  million
• 18:08
  years
• 18:08
  ago.
• 18:08
  But
• 18:09
  the
• 18:09
  holiday
• 18:10
  shopping
• 18:10
  period,
• 18:10
  you
• 18:11
  know,
• 18:11
  Adobe
• 18:11
  reported,
• 18:13
  I
• 18:13
  think
• 18:13
  it
• 18:13
  was
• 18:14
  like
• 18:14
  an
• 18:14
  8
• 18:14
  times
• 18:15
  increase
• 18:15
  in
• 18:15
  AI
• 18:16
  traffic
• 18:16
  going
• 18:17
  to
• 18:17
  retailers
• 18:17
  websites.
• 18:18
  The
• 18:18
  base
• 18:19
  is
• 18:19
  still
• 18:19
  pretty
• 18:19
  small,
• 18:20
  but
• 18:20
  8
• 18:20
  time
• 18:21
  increase
• 18:21
  is
• 18:21
  pretty
• 18:21
  great.
• 18:22
  It's
• 18:22
  much
• 18:23
  bigger
• 18:23
  than
• 18:23
  a
• 18:23
  lot
• 18:23
  of
• 18:24
  things
• 18:24
  we're
• 18:24
  seeing.
• 18:25
  There's
• 18:25
  growth
• 18:26
  there.
• 18:26
  And
• 18:26
  I
• 18:26
  just
• 18:27
  think
• 18:27
  about
• 18:27
  my
• 18:27
  own
• 18:27
  behaviors
• 18:29
  as
• 18:29
  a
• 18:29
  consumer
• 18:29
  and
• 18:30
  I
• 18:30
  think
• 18:30
  about
• 18:30
  how
• 18:31
  we
• 18:31
  were
• 18:31
  remodeling
• 18:32
  the
• 18:32
  bathroom
• 18:33
  for
• 18:33
  my
• 18:33
  kids
• 18:33
  who
• 18:34
  are
• 18:34
  down
• 18:34
  the
• 18:34
  hall.
• 18:35
  Small
• 18:36
  bathroom,
• 18:36
  but
• 18:37
  it
• 18:37
  used
• 18:37
  to
• 18:37
  be
• 18:37
  sharks
• 18:38
  on
• 18:38
  the
• 18:38
  shower
• 18:38
  curtain
• 18:39
  and
• 18:39
  they're
• 18:39
  a
• 18:39
  little
• 18:39
  outgrown.
• 18:40
  They're
• 18:40
  in
• 18:40
  their
• 18:40
  preteen
• 18:41
  years.
• 18:41
  So
• 18:42
  we
• 18:42
  were
• 18:42
  like,
• 18:42
  let's
• 18:43
  do
• 18:43
  something
• 18:43
  with
• 18:43
  Bigfoot
• 18:44
  but
• 18:44
  not
• 18:44
  so
• 18:45
  obvious.
• 18:45
  And
• 18:45
  so
• 18:45
  we
• 18:46
  had
• 18:46
  this
• 18:46
  whole
• 18:46
  conversation
• 18:47
  on
• 18:47
  copilot
• 18:48
  about
• 18:49
  getting
• 18:50
  a
• 18:50
  print
• 18:50
  that
• 18:51
  had
• 18:51
  Bigfoot
• 18:51
  but
• 18:52
  was
• 18:52
  also
• 18:52
  nature
• 18:52
  and
• 18:53
  maybe
• 18:53
  subtle.
• 18:54
  That
• 18:54
  was
• 18:55
  a
• 18:55
  fun
• 18:55
  shopping
• 18:55
  experience
• 18:56
  where
• 18:58
  even
• 18:58
  my
• 18:59
  kids
• 18:59
  were
• 18:59
  getting
• 18:59
  involved
• 19:00
  in
• 19:00
  like,
• 19:00
  well
• 19:00
  mom,
• 19:01
  I
• 19:01
  don't
• 19:01
  want
• 19:01
  to
• 19:01
  be
• 19:01
  like
• 19:01
  a
• 19:01
  baby
• 19:02
  and
• 19:03
  not
• 19:03
  a
• 19:03
  baby.
• 19:04
  And
• 19:05
  so
• 19:05
  all
• 19:05
  those
• 19:05
  signals
• 19:06
  can
• 19:06
  be
• 19:07
  used
• 19:07
  by
• 19:07
  the
• 19:08
  merchants.
• 19:08
  And
• 19:08
  I
• 19:08
  think
• 19:09
  we're
• 19:09
  just
• 19:09
  in
• 19:09
  really
• 19:09
  early
• 19:10
  days
• 19:10
  for
• 19:11
  how
• 19:11
  they'll
• 19:11
  find
• 19:11
  value
• 19:12
  in
• 19:13
  that
• 19:13
  data.
• 19:13
  But
• 19:14
  it's
• 19:14
  new
• 19:14
  and
• 19:15
  it's
• 19:15
  rich.
• 19:16
  This
• 19:16
  is
• 19:16
  really
• 19:16
  interesting
• 19:17
  to
• 19:17
  me
• 19:17
  too,
• 19:17
  because
• 19:18
  I've
• 19:18
  often
• 19:18
  had
• 19:18
  the
• 19:19
  debate
• 19:19
  with
• 19:19
  myself,
• 19:20
  you
• 19:20
  know,
• 19:20
  to
• 19:21
  Amy,
• 19:21
  like,
• 19:21
  you
• 19:21
  know,
• 19:22
  what's
• 19:22
  going
• 19:22
  to
• 19:22
  come
• 19:22
  first,
• 19:23
  you
• 19:23
  know,
• 19:23
  agentic
• 19:24
  applications
• 19:25
  for
• 19:25
  the
• 19:25
  operations
• 19:26
  and
• 19:26
  finding
• 19:26
  the
• 19:26
  efficiencies,
• 19:27
  or
• 19:27
  agentic
• 19:28
  for
• 19:28
  the
• 19:28
  commercial
• 19:29
  side,
• 19:29
  you
• 19:29
  know,
• 19:29
  which
• 19:30
  is
• 19:30
  what
• 19:30
  you
• 19:30
  just
• 19:30
  described
• 19:30
  with
• 19:31
  the
• 19:31
  Sasquatch
• 19:32
  or
• 19:32
  Bigfoot
• 19:33
  shower
• 19:34
  design
• 19:35
  process.
• 19:36
  And
• 19:36
  who
• 19:36
  knows?
• 19:37
  We
• 19:37
  don't
• 19:37
  really
• 19:37
  know.
• 19:37
  So
• 19:37
  that
• 19:37
  gets
• 19:38
  me
• 19:38
  to
• 19:38
  my
• 19:38
  next
• 19:38
  question,
• 19:38
  which
• 19:39
  is,
• 19:39
  you
• 19:40
  know,
• 19:41
  you
• 19:41
  saw
• 19:41
  a
• 19:41
  lot
• 19:42
  of
• 19:42
  tech
• 19:42
  platforms,
• 19:43
  you
• 19:43
  know,
• 19:43
  this
• 19:43
  past
• 19:44
  week.
• 19:44
  Were
• 19:44
  there
• 19:45
  any
• 19:45
  that
• 19:46
  you
• 19:46
  think
• 19:46
  deserve
• 19:47
  particular
• 19:47
  attention,
• 19:48
  particularly
• 19:48
  when
• 19:48
  we
• 19:48
  bring
• 19:49
  it
• 19:49
  back
• 19:49
  to
• 19:49
  the
• 19:49
  top
• 19:49
  of
• 19:49
  the
• 19:50
  show
• 19:50
  to
• 19:50
  you
• 19:50
  again,
• 19:51
  around
• 19:51
  who
• 19:52
  is
• 19:52
  solving
• 19:52
  a
• 19:52
  problem
• 19:53
  or
• 19:53
  helping
• 19:53
  retailers
• 19:54
  capture
• 19:54
  an
• 19:55
  unmet
• 19:55
  opportunity
• 19:56
  at
• 19:56
  this
• 19:56
  point
• 19:56
  in
• 19:57
  time?
• 19:58
  Estee
• 19:58
  Lauder
• 19:58
  was
• 19:59
  talking
• 19:59
  a
• 19:59
  little
• 19:59
  bit
• 19:59
  about
• 20:00
  the
• 20:00
  data
• 20:00
  they
• 20:00
  have
• 20:01
  as
• 20:01
  rich
• 20:02
  and
• 20:02
  deep.
• 20:03
  Being
• 20:04
  a
• 20:04
  company
• 20:04
  that's
• 20:04
  been
• 20:05
  around
• 20:05
  for
• 20:05
  a
• 20:05
  long
• 20:06
  time
• 20:06
  with
• 20:06
  a
• 20:06
  lot
• 20:06
  of
• 20:07
  brands
• 20:07
  and
• 20:08
  that
• 20:08
  holds
• 20:09
  value
• 20:09
  that
• 20:10
  if
• 20:10
  not
• 20:11
  used,
• 20:11
  is
• 20:12
  really
• 20:12
  just
• 20:13
  sitting
• 20:13
  there.
• 20:13
  So
• 20:14
  I
• 20:14
  do
• 20:14
  think
• 20:14
  the
• 20:15
  way
• 20:15
  that
• 20:15
  they're
• 20:15
  using
• 20:16
  technology,
• 20:18
  they've
• 20:18
  got
• 20:20
  some
• 20:22
  research
• 20:22
  and
• 20:22
  development
• 20:23
  folks
• 20:23
  that
• 20:24
  have
• 20:24
  been
• 20:25
  using
• 20:25
  and
• 20:26
  creating
• 20:26
  consumer
• 20:27
  iq,
• 20:27
  which
• 20:28
  brings
• 20:28
  out
• 20:29
  some
• 20:29
  of
• 20:29
  their
• 20:29
  data
• 20:30
  in
• 20:30
  a
• 20:30
  way
• 20:30
  that
• 20:31
  allows
• 20:31
  them
• 20:31
  to
• 20:31
  quickly
• 20:32
  understand,
• 20:32
  okay,
• 20:33
  how
• 20:33
  is
• 20:33
  a
• 20:33
  consumer
• 20:34
  using
• 20:34
  this?
• 20:34
  What
• 20:35
  does
• 20:35
  this
• 20:35
  mean
• 20:35
  for
• 20:35
  the
• 20:36
  packaging
• 20:37
  on
• 20:37
  the
• 20:37
  box?
• 20:38
  What
• 20:38
  does
• 20:38
  this
• 20:38
  mean
• 20:39
  checking
• 20:40
  legal
• 20:41
  information?
• 20:41
  What
• 20:42
  does
• 20:42
  it
• 20:42
  mean
• 20:42
  for
• 20:42
  claims
• 20:43
  that
• 20:43
  are
• 20:43
  made
• 20:43
  and
• 20:44
  that
• 20:44
  we
• 20:44
  can
• 20:44
  actually
• 20:45
  improve
• 20:46
  based
• 20:46
  on
• 20:46
  the
• 20:46
  latest
• 20:47
  and
• 20:47
  greatest
• 20:48
  signal
• 20:48
  from
• 20:48
  the
• 20:48
  consumer
• 20:49
  on
• 20:49
  what's
• 20:49
  important?
• 20:50
  Do
• 20:50
  they
• 20:50
  care
• 20:51
  about.
• 20:52
  It
• 20:52
  happens
• 20:52
  to
• 20:52
  be
• 20:53
  more
• 20:53
  about
• 20:53
  the
• 20:53
  colors
• 20:54
  under
• 20:54
  their
• 20:54
  eyes
• 20:54
  or
• 20:55
  it
• 20:55
  happens
• 20:55
  to
• 20:55
  be
• 20:55
  more
• 20:55
  about
• 20:56
  the
• 20:56
  fine
• 20:56
  lines.
• 20:57
  All
• 20:57
  of
• 20:57
  those
• 20:59
  past
• 20:59
  learnings
• 21:00
  they
• 21:00
  have
• 21:00
  in
• 21:01
  data
• 21:01
  are
• 21:02
  being
• 21:02
  extracted
• 21:03
  and
• 21:04
  used
• 21:04
  by
• 21:04
  their
• 21:05
  marketing
• 21:05
  team.
• 21:05
  I
• 21:06
  do
• 21:06
  think
• 21:07
  that's
• 21:07
  a
• 21:07
  great
• 21:07
  example.
• 21:10
  And
• 21:11
  another
• 21:11
  one
• 21:11
  might
• 21:12
  be
• 21:12
  around.
• 21:14
  Ralph
• 21:14
  Lauren
• 21:15
  was
• 21:15
  on
• 21:15
  stage
• 21:15
  actually
• 21:16
  on
• 21:16
  day
• 21:17
  two
• 21:17
  with
• 21:18
  Shelley
• 21:18
  Branston
• 21:19
  at
• 21:19
  Microsoft.
• 21:19
  And
• 21:20
  that
• 21:20
  was
• 21:20
  a
• 21:20
  fun
• 21:21
  conversation
• 21:22
  where
• 21:22
  they
• 21:22
  were
• 21:22
  using
• 21:24
  personalized
• 21:24
  shopping
• 21:25
  agent
• 21:25
  to
• 21:26
  really
• 21:27
  ground
• 21:28
  the
• 21:28
  conversation
• 21:29
  with
• 21:29
  customers
• 21:30
  in
• 21:31
  what's
• 21:31
  going
• 21:31
  to
• 21:31
  look
• 21:32
  good
• 21:32
  for
• 21:32
  them
• 21:33
  given
• 21:34
  what
• 21:34
  they're
• 21:34
  going
• 21:34
  to
• 21:34
  do.
• 21:35
  That,
• 21:36
  you
• 21:36
  know,
• 21:36
  pairing
• 21:37
  of
• 21:37
  outfits
• 21:38
  based
• 21:39
  on
• 21:39
  the
• 21:39
  context
• 21:40
  of
• 21:40
  the
• 21:41
  conversation
• 21:42
  is
• 21:42
  bringing
• 21:43
  new
• 21:43
  levels
• 21:43
  of
• 21:43
  engagement
• 21:44
  with
• 21:44
  new
• 21:45
  customers,
• 21:46
  folks
• 21:46
  that
• 21:46
  maybe
• 21:47
  they
• 21:47
  haven't
• 21:47
  had
• 21:48
  in
• 21:48
  the
• 21:48
  past.
• 21:48
  So
• 21:49
  that's
• 21:49
  like
• 21:49
  a
• 21:49
  concierge,
• 21:50
  almost
• 21:51
  like
• 21:51
  bought
• 21:52
  on
• 21:52
  the
• 21:52
  site.
• 21:53
  Oh,
• 21:53
  interesting.
• 21:54
  Actually
• 21:54
  it's
• 21:54
  the
• 21:55
  Rolph
• 21:55
  Lauren
• 21:55
  app.
• 21:55
  And
• 21:56
  then
• 21:56
  Ask
• 21:56
  Rolf
• 21:56
  is
• 21:57
  a
• 21:57
  feature
• 21:58
  in
• 21:58
  there
• 21:58
  and
• 21:58
  it's,
• 21:59
  it's
• 21:59
  where
• 22:00
  it
• 22:00
  allows
• 22:01
  consumers
• 22:01
  and
• 22:01
  shoppers
• 22:02
  to
• 22:02
  interact
• 22:03
  with
• 22:03
  it
• 22:03
  as
• 22:03
  if
• 22:03
  you're
• 22:04
  working
• 22:04
  in
• 22:05
  a
• 22:05
  physical
• 22:05
  store.
• 22:06
  That
• 22:06
  was
• 22:06
  fun
• 22:07
  to
• 22:07
  see
• 22:07
  the
• 22:07
  banter
• 22:08
  between
• 22:09
  David
• 22:09
  Lauren
• 22:10
  and
• 22:10
  Shelley
• 22:10
  Branston
• 22:11
  around.
• 22:12
  Really
• 22:12
  the
• 22:12
  customer
• 22:13
  need
• 22:13
  being
• 22:13
  front
• 22:14
  and
• 22:14
  center
• 22:15
  and
• 22:15
  how
• 22:15
  maybe,
• 22:16
  you
• 22:16
  know,
• 22:16
  maybe
• 22:17
  they're
• 22:17
  on
• 22:17
  to
• 22:18
  something,
• 22:18
  getting
• 22:18
  in
• 22:19
  so
• 22:19
  early
• 22:19
  to
• 22:20
  capture
• 22:21
  this
• 22:21
  new
• 22:22
  shopper
• 22:23
  and
• 22:23
  what
• 22:24
  methods
• 22:24
  they
• 22:25
  like
• 22:25
  to
• 22:25
  use
• 22:25
  to
• 22:26
  shop
• 22:26
  that
• 22:26
  are
• 22:26
  new.
• 22:27
  Amy,
• 22:27
  I'd
• 22:28
  love
• 22:28
  to
• 22:28
  get
• 22:29
  kind
• 22:29
  of,
• 22:29
  as
• 22:29
  we
• 22:30
  close,
• 22:31
  some
• 22:31
  kind
• 22:31
  of
• 22:31
  parting
• 22:32
  wisdom
• 22:32
  from
• 22:33
  you.
• 22:33
  You've
• 22:34
  shared
• 22:34
  a
• 22:34
  lot
• 22:34
  with
• 22:34
  us
• 22:35
  about,
• 22:35
  you
• 22:35
  know,
• 22:36
  things
• 22:36
  that
• 22:36
  retailers
• 22:37
  and
• 22:37
  brands
• 22:37
  from
• 22:38
  Estee
• 22:38
  Lauder
• 22:38
  to
• 22:38
  Ralph
• 22:39
  Lauren
• 22:40
  are
• 22:40
  focusing
• 22:41
  on
• 22:41
  as
• 22:41
  they're
• 22:42
  really
• 22:42
  trying
• 22:42
  to
• 22:42
  figure
• 22:43
  out
• 22:43
  this
• 22:43
  new
• 22:44
  connected
• 22:45
  store
• 22:45
  and
• 22:45
  agentic
• 22:46
  commerce
• 22:47
  platforms
• 22:48
  that
• 22:48
  are
• 22:48
  ahead
• 22:49
  of
• 22:49
  us
• 22:49
  here
• 22:49
  in
• 22:49
  2026.
• 22:50
  But
• 22:51
  as
• 22:51
  retailers
• 22:52
  and
• 22:52
  brands
• 22:52
  who
• 22:52
  are
• 22:53
  listening
• 22:53
  are
• 22:53
  really
• 22:53
  trying
• 22:54
  to
• 22:54
  prioritize
• 22:55
  how
• 22:55
  to
• 22:56
  go
• 22:56
  forward
• 22:57
  now,
• 22:57
  post
• 22:58
  nrf,
• 22:59
  what
• 23:00
  would
• 23:00
  you,
• 23:00
  what
• 23:00
  would
• 23:00
  you
• 23:01
  tell
• 23:01
  them
• 23:01
  to
• 23:01
  really
• 23:02
  focus
• 23:02
  on
• 23:02
  right
• 23:03
  now
• 23:04
  as
• 23:04
  they
• 23:04
  head
• 23:04
  back
• 23:05
  into
• 23:05
  the
• 23:05
  office
• 23:05
  in
• 23:06
  the
• 23:06
  coming
• 23:06
  days?
• 23:07
  I'd
• 23:08
  start
• 23:08
  with
• 23:08
  just
• 23:09
  reminding
• 23:10
  them
• 23:10
  to
• 23:10
  prioritize
• 23:11
  based
• 23:12
  on
• 23:12
  what,
• 23:13
  what
• 23:14
  function
• 23:14
  in
• 23:15
  their
• 23:15
  business
• 23:16
  is
• 23:16
  willing
• 23:16
  to
• 23:17
  lean
• 23:17
  in.
• 23:17
  Because
• 23:17
  a
• 23:18
  lot
• 23:18
  of
• 23:18
  it
• 23:18
  is
• 23:18
  a
• 23:18
  cultural
• 23:19
  mind
• 23:19
  shift
• 23:20
  around
• 23:20
  adopting
• 23:21
  new
• 23:21
  tools.
• 23:22
  That's
• 23:22
  a
• 23:22
  good
• 23:22
  point.
• 23:23
  And
• 23:23
  so
• 23:24
  being
• 23:24
  able
• 23:24
  to
• 23:25
  adopt,
• 23:26
  start
• 23:26
  your
• 23:27
  next,
• 23:28
  your
• 23:28
  first
• 23:28
  steps
• 23:29
  with
• 23:29
  teams
• 23:29
  that
• 23:30
  are
• 23:30
  open
• 23:30
  to
• 23:31
  embrace
• 23:31
  that
• 23:32
  mindset
• 23:32
  shift.
• 23:33
  Right.
• 23:34
  And
• 23:34
  then,
• 23:34
  you
• 23:35
  know,
• 23:35
  from
• 23:35
  there
• 23:35
  I
• 23:36
  would
• 23:36
  encourage
• 23:37
  a
• 23:37
  clear
• 23:38
  what
• 23:38
  are
• 23:38
  the
• 23:39
  sort
• 23:39
  of
• 23:39
  key
• 23:40
  workflows
• 23:41
  or
• 23:41
  use
• 23:41
  cases
• 23:43
  that
• 23:43
  connect
• 23:43
  with
• 23:44
  their
• 23:44
  team,
• 23:45
  but
• 23:45
  also
• 23:46
  what
• 23:46
  connects
• 23:47
  with
• 23:47
  other
• 23:47
  teams?
• 23:48
  So
• 23:48
  if
• 23:48
  you're
• 23:48
  marketing,
• 23:49
  you
• 23:50
  might
• 23:50
  have
• 23:50
  a
• 23:50
  workflow
• 23:51
  that
• 23:51
  needs
• 23:51
  to
• 23:52
  connect
• 23:52
  with
• 23:52
  stores
• 23:53
  actually
• 23:54
  to
• 23:55
  anticipate
• 23:55
  demand
• 23:56
  based
• 23:56
  on
• 23:56
  campaigns
• 23:57
  that
• 23:57
  are
• 23:57
  coming.
• 23:58
  Is
• 23:58
  there
• 23:58
  a
• 23:58
  key
• 23:59
  workflow
• 24:00
  that
• 24:00
  is
• 24:01
  in
• 24:01
  a
• 24:01
  use
• 24:01
  case
• 24:02
  that
• 24:02
  you
• 24:02
  want
• 24:02
  to
• 24:02
  test?
• 24:03
  And
• 24:03
  so
• 24:04
  having
• 24:04
  the
• 24:04
  right
• 24:04
  mindset,
• 24:05
  getting
• 24:05
  the
• 24:06
  right
• 24:06
  set
• 24:06
  of
• 24:06
  use
• 24:06
  cases
• 24:07
  and
• 24:07
  workflows,
• 24:08
  and
• 24:09
  then
• 24:09
  I
• 24:09
  would
• 24:09
  say
• 24:10
  be
• 24:10
  really
• 24:10
  clear
• 24:11
  about
• 24:11
  what
• 24:12
  you're
• 24:12
  trying
• 24:12
  to
• 24:13
  achieve.
• 24:13
  Are
• 24:14
  you
• 24:14
  trying
• 24:14
  to
• 24:16
  be
• 24:16
  more
• 24:16
  efficient?
• 24:17
  Are
• 24:17
  you
• 24:17
  trying
• 24:17
  to
• 24:17
  increase
• 24:19
  revenue
• 24:19
  or
• 24:20
  speed
• 24:20
  of
• 24:20
  adoption?
• 24:21
  Because
• 24:22
  then
• 24:23
  when
• 24:23
  you
• 24:23
  start
• 24:24
  putting
• 24:24
  these
• 24:24
  things
• 24:25
  in
• 24:25
  play,
• 24:26
  you
• 24:26
  have
• 24:27
  a
• 24:27
  practical
• 24:29
  playbook
• 24:29
  that
• 24:29
  you
• 24:30
  can
• 24:30
  rinse
• 24:30
  and
• 24:30
  repeat
• 24:31
  based
• 24:31
  on
• 24:31
  the
• 24:31
  learnings.
• 24:32
  And
• 24:33
  I
• 24:33
  think
• 24:33
  just,
• 24:33
  you
• 24:34
  know,
• 24:34
  kind
• 24:34
  of
• 24:34
  like
• 24:34
  earlier
• 24:35
  we
• 24:35
  were
• 24:35
  talking
• 24:36
  about
• 24:36
  just
• 24:37
  the
• 24:37
  constant
• 24:38
  business
• 24:38
  problem
• 24:39
  you're
• 24:39
  trying
• 24:39
  to
• 24:40
  solve
• 24:40
  for
• 24:41
  is
• 24:41
  first,
• 24:42
  and
• 24:42
  then
• 24:43
  from
• 24:43
  there
• 24:43
  you
• 24:44
  can
• 24:44
  apply
• 24:44
  the
• 24:44
  technology
• 24:45
  to
• 24:45
  do
• 24:45
  those
• 24:45
  things.
• 24:47
  Yeah,
• 24:47
  I
• 24:47
  love
• 24:47
  the
• 24:48
  comment
• 24:48
  about
• 24:48
  culture,
• 24:49
  Amy.
• 24:49
  I
• 24:49
  think
• 24:49
  that's
• 24:50
  so
• 24:50
  important.
• 24:51
  Yes.
• 24:51
  You
• 24:52
  have
• 24:52
  a
• 24:52
  huge
• 24:52
  list
• 24:53
  of
• 24:53
  partners
• 24:53
  that
• 24:54
  You've
• 24:54
  seen
• 24:54
  demos
• 24:55
  that
• 24:55
  you've
• 24:55
  been
• 24:55
  to
• 24:55
  over
• 24:56
  the
• 24:56
  course
• 24:56
  of
• 24:56
  the
• 24:56
  last
• 24:57
  few
• 24:57
  days
• 24:57
  at
• 24:57
  nrf.
• 24:58
  But
• 24:59
  who
• 24:59
  are
• 24:59
  the
• 24:59
  ones
• 25:00
  that
• 25:00
  are
• 25:00
  going
• 25:00
  to,
• 25:01
  you
• 25:02
  know,
• 25:02
  help
• 25:02
  you
• 25:03
  culturally
• 25:04
  move
• 25:04
  the
• 25:05
  the
• 25:05
  group
• 25:05
  or
• 25:06
  the
• 25:06
  retailer
• 25:06
  or
• 25:07
  your
• 25:07
  peers
• 25:08
  forward?
• 25:09
  Where
• 25:09
  can
• 25:09
  you
• 25:09
  see
• 25:10
  the
• 25:10
  quickest
• 25:10
  wins,
• 25:11
  it
• 25:11
  sounds
• 25:11
  like,
• 25:12
  with
• 25:13
  those
• 25:13
  teams,
• 25:13
  and
• 25:14
  then
• 25:14
  continue
• 25:14
  to
• 25:15
  kind
• 25:15
  of
• 25:15
  prioritize
• 25:16
  from
• 25:16
  there.
• 25:18
  I
• 25:18
  do
• 25:18
  have
• 25:18
  one
• 25:19
  question,
• 25:19
  though,
• 25:19
  Amy.
• 25:20
  You
• 25:20
  know,
• 25:20
  given
• 25:21
  your
• 25:21
  background
• 25:22
  at
• 25:22
  Walmart
• 25:22
  and
• 25:23
  Pinterest
• 25:23
  and
• 25:23
  how
• 25:23
  you've
• 25:24
  interacted
• 25:24
  with
• 25:24
  Microsoft
• 25:25
  before
• 25:25
  you
• 25:26
  were
• 25:26
  there,
• 25:27
  how
• 25:27
  do
• 25:27
  you
• 25:28
  recommend
• 25:28
  and
• 25:28
  where
• 25:29
  do
• 25:29
  you
• 25:29
  recommend
• 25:30
  that
• 25:30
  our
• 25:30
  listeners
• 25:31
  bring
• 25:32
  Microsoft
• 25:32
  in?
• 25:33
  Like,
• 25:33
  where
• 25:33
  can
• 25:33
  you
• 25:34
  support
• 25:34
  them
• 25:35
  as
• 25:35
  they're
• 25:35
  trying
• 25:35
  to
• 25:36
  prioritize
• 25:36
  this
• 25:37
  and
• 25:37
  get
• 25:37
  that
• 25:37
  return
• 25:38
  on
• 25:38
  intelligence
• 25:39
  that
• 25:39
  Microsoft
• 25:40
  is
• 25:40
  really
• 25:40
  trying
• 25:41
  to
• 25:41
  focus
• 25:41
  on
• 25:41
  this
• 25:41
  year?
• 25:42
  Yeah,
• 25:43
  thank
• 25:43
  you
• 25:43
  for
• 25:43
  asking
• 25:43
  that.
• 25:45
  I
• 25:46
  came
• 25:46
  to
• 25:46
  Microsoft
• 25:47
  because
• 25:47
  when
• 25:47
  I
• 25:47
  was
• 25:48
  as
• 25:49
  a
• 25:49
  customer
• 25:49
  partner,
• 25:50
  there
• 25:51
  was
• 25:52
  sort
• 25:52
  of
• 25:52
  an
• 25:53
  it
• 25:53
  to
• 25:53
  it
• 25:55
  more
• 25:55
  technical
• 25:56
  cio
• 25:57
  and
• 25:57
  that's
• 25:57
  still
• 25:57
  rich
• 25:58
  and
• 25:58
  real.
• 25:59
  I'm
• 26:00
  excited
• 26:00
  about
• 26:00
  the
• 26:01
  next
• 26:01
  phase,
• 26:01
  which
• 26:02
  is
• 26:02
  becoming
• 26:03
  more
• 26:05
  pronounced,
• 26:06
  which
• 26:06
  is
• 26:06
  the
• 26:06
  business,
• 26:07
  the
• 26:07
  lines
• 26:08
  of
• 26:08
  business.
• 26:09
  Folks
• 26:10
  who
• 26:10
  are
• 26:11
  going
• 26:11
  to
• 26:11
  start
• 26:12
  and
• 26:12
  have
• 26:12
  started
• 26:13
  leaning
• 26:14
  in
• 26:14
  and
• 26:14
  say,
• 26:15
  help
• 26:15
  me
• 26:16
  understand
• 26:16
  how
• 26:17
  I
• 26:17
  can
• 26:17
  get
• 26:17
  my
• 26:17
  teams
• 26:18
  to
• 26:18
  do
• 26:18
  more
• 26:18
  of
• 26:18
  this
• 26:19
  as
• 26:19
  opposed
• 26:20
  to
• 26:20
  having
• 26:20
  to
• 26:20
  go
• 26:20
  through
• 26:21
  a
• 26:21
  centralized
• 26:21
  CIO
• 26:22
  CTO
• 26:23
  team.
• 26:24
  The
• 26:24
  power
• 26:25
  in
• 26:25
  doing
• 26:25
  it
• 26:25
  together
• 26:26
  like
• 26:26
  that
• 26:27
  becomes
• 26:29
  that
• 26:29
  you're
• 26:30
  getting
• 26:30
  those
• 26:30
  business
• 26:31
  metrics
• 26:32
  quicker
• 26:32
  because
• 26:33
  that's
• 26:34
  your
• 26:34
  focus
• 26:34
  area.
• 26:34
  So
• 26:35
  I
• 26:35
  would
• 26:35
  encourage
• 26:36
  folks
• 26:36
  sitting
• 26:37
  in
• 26:37
  merchandising,
• 26:38
  folks
• 26:38
  sitting
• 26:38
  in
• 26:39
  the
• 26:39
  store
• 26:39
  operations
• 26:40
  area,
• 26:40
  folks
• 26:41
  who
• 26:41
  are
• 26:41
  sitting
• 26:42
  in
• 26:42
  supply
• 26:42
  chain.
• 26:43
  What
• 26:44
  did
• 26:44
  I
• 26:44
  leave
• 26:44
  out?
• 26:44
  Did
• 26:45
  I
• 26:45
  say
• 26:45
  marketing?
• 26:46
  Marketing.
• 26:47
  So
• 26:48
  the
• 26:48
  two
• 26:48
  M's
• 26:49
  I
• 26:49
  would
• 26:49
  definitely
• 26:49
  say
• 26:50
  go
• 26:51
  to
• 26:51
  our
• 26:51
  website
• 26:52
  for
• 26:52
  Microsoft.
• 26:53
  That's
• 26:53
  aka
• 26:54
  Ms.
• 26:56
  Ms.
• 26:56
  4
• 26:57
  Retail.
• 26:58
  That's
• 26:58
  Ms.
• 26:59
  For
• 26:59
  F
• 26:59
  O
• 26:59
  R
• 27:00
  retail.
• 27:01
  We
• 27:01
  have
• 27:01
  great
• 27:02
  customer
• 27:02
  stories.
• 27:03
  The
• 27:03
  ones
• 27:03
  I've
• 27:03
  mentioned
• 27:03
  are
• 27:04
  on
• 27:04
  there
• 27:04
  and
• 27:04
  others.
• 27:05
  We
• 27:05
  have
• 27:06
  partners
• 27:06
  that
• 27:07
  help
• 27:07
  in
• 27:07
  the
• 27:07
  process.
• 27:08
  We
• 27:08
  have
• 27:08
  some
• 27:09
  different
• 27:09
  videos
• 27:10
  and
• 27:10
  demos
• 27:11
  that
• 27:11
  are
• 27:11
  available
• 27:12
  and
• 27:12
  we
• 27:12
  organize
• 27:13
  it
• 27:13
  all
• 27:13
  through
• 27:14
  the
• 27:14
  lens
• 27:14
  of
• 27:14
  that
• 27:15
  line
• 27:15
  of
• 27:15
  business.
• 27:16
  We're
• 27:17
  excited
• 27:17
  to
• 27:17
  have
• 27:18
  more
• 27:18
  conversations.
• 27:19
  If
• 27:19
  people
• 27:20
  are
• 27:21
  seeing
• 27:21
  success
• 27:22
  or
• 27:22
  having
• 27:22
  questions,
• 27:23
  reach
• 27:24
  out
• 27:24
  to
• 27:24
  me
• 27:24
  on
• 27:24
  LinkedIn
• 27:25
  because
• 27:25
  we
• 27:26
  would
• 27:26
  love
• 27:26
  to
• 27:27
  build
• 27:27
  stories.
• 27:28
  We're
• 27:28
  trying
• 27:28
  to
• 27:29
  be
• 27:29
  stronger
• 27:30
  in
• 27:30
  the
• 27:30
  storytelling
• 27:30
  and
• 27:31
  less
• 27:31
  about
• 27:31
  product
• 27:31
  soup.
• 27:32
  So
• 27:32
  if
• 27:33
  there
• 27:33
  are
• 27:33
  opportunities,
• 27:34
  we
• 27:34
  want
• 27:35
  to
• 27:35
  partner
• 27:35
  and
• 27:36
  and
• 27:36
  tell
• 27:36
  those
• 27:36
  stories.
• 27:38
  All
• 27:38
  right,
• 27:38
  well,
• 27:39
  you
• 27:39
  heard
• 27:39
  it
• 27:40
  here
• 27:40
  first.
• 27:41
  You
• 27:41
  can
• 27:41
  tap
• 27:42
  industry
• 27:42
  expert
• 27:43
  Amy
• 27:43
  Benner
• 27:44
  on
• 27:44
  LinkedIn
• 27:45
  or
• 27:45
  head
• 27:45
  over
• 27:45
  to
• 27:46
  Microsoft
• 27:47
  for
• 27:47
  some
• 27:48
  examples
• 27:48
  of
• 27:49
  how
• 27:49
  other
• 27:50
  retailers
• 27:50
  and
• 27:51
  brands
• 27:51
  have
• 27:51
  had
• 27:51
  success
• 27:52
  and
• 27:52
  how
• 27:52
  you
• 27:53
  can
• 27:53
  as
• 27:53
  well.
• 27:54
  That
• 27:55
  wraps
• 27:55
  us
• 27:55
  up
• 27:55
  for
• 27:56
  today.
• 27:56
  Amy,
• 27:57
  thank
• 27:57
  you
• 27:57
  so
• 27:57
  much
• 27:58
  for
• 27:58
  giving
• 27:58
  us
• 27:58
  your
• 27:59
  time
• 27:59
  today.
• 27:59
  Thanks
• 28:00
  to
• 28:00
  all
• 28:00
  of
• 28:00
  you
• 28:00
  who
• 28:01
  love
• 28:01
  listened
• 28:01
  along.
• 28:03
  And
• 28:03
  on
• 28:03
  behalf
• 28:04
  of
• 28:04
  all
• 28:04
  of
• 28:04
  us
• 28:04
  here
• 28:04
  at
• 28:05
  Omnitalk,
• 28:05
  be
• 28:06
  careful
• 28:06
  out
• 28:06
  there.