She Built a Popcorn Brand From Prison. Now in 4,500+ Stores Across Canada
She walked out of a federal prison with no money, no manufacturer, and no retail relationships.
Today Comeback Snacks is in 4,500+ stores across Canada and Walmart is next.
Emily O'Brien built the entire foundation of her brand from inside Grand Valley Institution for Women in Kitchener.
No internet.
No laptop.
Just handwritten letters, a prison library, and a business partner mailing her logo sketches through the post.
In this conversation, Emily breaks down the full journey: from popping flavoured kernels in a prison kitchen, to walking cold into a Mississauga factory with no appointment…
The skinny
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