Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Ben and Jerry's Ice Cream Activism Built a Brand
In this episode, Lucas and Luna dig into how Ben & Jerry's turned ice cream into a vehicle for social change. From its early days in a renovated gas station in Burlington, Vermont, to its headline-making stances on climate justice and voting rights, we trace how the company used quirky flavors like 'Justice ReMix'd' to make activism feel accessible. They discuss the business rationale behind taking a stand, the risks of alienating customers, and how the brand balances mission with the bottom line. With references to co-founder Ben Cohen's 'linked prosperity'…
The skinny
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