Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - September 14th, 2022

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MC Fireside Chats - September 14th, 2022 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:51
  Welcome
• 0:52
  everybody
• 0:52
  to
• 0:52
  another
• 0:52
  episode
• 0:53
  of
• 0:53
  MC
• 0:53
  Fireside
• 0:53
  Chats.
• 0:54
  My
• 0:54
  name
• 0:54
  is
• 0:54
  Brian
• 0:54
  Searl
• 0:54
  with
• 0:55
  Insider
• 0:55
  Perks.
• 0:55
  We
• 0:55
  are
• 0:56
  missing
• 0:56
  a
• 0:56
  ton
• 0:57
  of
• 0:57
  people
• 0:57
  today.
• 0:57
  Ruben.
• 0:58
  I
• 0:58
  think
• 0:58
  what
• 0:58
  we
• 0:58
  should
• 0:58
  do
• 0:59
  is
• 0:59
  we
• 0:59
  should
• 0:59
  overbook
• 1:00
  like
• 1:00
  the
• 1:00
  airlines.
• 1:02
  and
• 1:02
  then
• 1:02
  if
• 1:02
  we
• 1:02
  have
• 1:02
  too
• 1:02
  many
• 1:03
  people,
• 1:03
  we
• 1:03
  can
• 1:03
  just
• 1:03
  pick
• 1:04
  people
• 1:04
  at
• 1:04
  random
• 1:04
  who
• 1:04
  can't
• 1:05
  appear
• 1:05
  on
• 1:05
  the
• 1:05
  show.
• 1:07
  Yeah.
• 1:08
  We
• 1:08
  seem
• 1:08
  it's
• 1:09
  either
• 1:09
  technical
• 1:09
  issues
• 1:10
  or
• 1:10
  people
• 1:10
  run
• 1:10
  into
• 1:10
  things.
• 1:11
  We're
• 1:11
  missing
• 1:11
  Carrie
• 1:11
  today.
• 1:11
  She's
• 1:12
  at
• 1:12
  I
• 1:12
  think
• 1:12
  another
• 1:12
  RB
• 1:13
  D
• 1:13
  meeting
• 1:13
  or
• 1:13
  something
• 1:14
  in
• 1:14
  Saskatchewan.
• 1:15
  So
• 1:15
  she
• 1:15
  won't
• 1:15
  be
• 1:15
  joining
• 1:15
  us.
• 1:16
  David
• 1:16
  course
• 1:16
  is
• 1:16
  supposed
• 1:16
  to
• 1:16
  join
• 1:17
  us
• 1:17
  with
• 1:17
  the
• 1:17
  glamping
• 1:17
  show,
• 1:17
  had
• 1:18
  some
• 1:18
  kind
• 1:18
  of
• 1:18
  last
• 1:18
  minute
• 1:19
  emergency
• 1:19
  with
• 1:20
  other
• 1:20
  business.
• 1:20
  So
• 1:20
  I
• 1:20
  really
• 1:21
  hope
• 1:21
  everything's
• 1:21
  okay
• 1:22
  with
• 1:22
  David.
• 1:23
  And
• 1:23
  then
• 1:23
  both
• 1:23
  David's
• 1:24
  David
• 1:24
  course,
• 1:25
  you're
• 1:25
  talking
• 1:25
  about
• 1:26
  the
• 1:26
  glamping
• 1:26
  show
• 1:26
  and
• 1:26
  then
• 1:26
  David
• 1:27
  Smith.
• 1:27
  One
• 1:27
  of
• 1:27
  our
• 1:27
  regular
• 1:27
  guests
• 1:28
  couldn't
• 1:28
  make
• 1:28
  it
• 1:28
  as
• 1:29
  well.
• 1:29
  I
• 1:29
  dunno
• 1:29
  if
• 1:29
  we're
• 1:29
  missing
• 1:30
  anybody
• 1:30
  else.
• 1:30
  I
• 1:30
  think
• 1:30
  Irene's
• 1:31
  supposed
• 1:31
  to
• 1:31
  be
• 1:31
  here
• 1:31
  from
• 1:32
  where's
• 1:32
  she
• 1:32
  from
• 1:32
  Ruben.
• 1:33
  I'm
• 1:33
  sorry.
• 1:33
  Fields
• 1:34
  of
• 1:34
  Michigan.
• 1:34
  Okay.
• 1:34
  So
• 1:34
  Irene
• 1:35
  and
• 1:35
  then
• 1:35
  we
• 1:35
  have
• 1:35
  another
• 1:36
  guy,
• 1:36
  Bobby
• 1:37
  Robert
• 1:37
  from
• 1:38
  firelight
• 1:38
  camps.
• 1:39
  Who's
• 1:39
  gonna
• 1:39
  be
• 1:39
  joining
• 1:39
  us
• 1:40
  hopefully
• 1:40
  next
• 1:40
  month
• 1:41
  as
• 1:41
  well.
• 1:41
  So
• 1:42
  eventually
• 1:42
  we'll
• 1:42
  get
• 1:42
  this
• 1:42
  whole
• 1:43
  glamping
• 1:43
  thing
• 1:43
  sorted
• 1:43
  out
• 1:44
  and
• 1:44
  it'll
• 1:44
  be
• 1:44
  awesome.
• 1:44
  But
• 1:45
  in
• 1:45
  the
• 1:45
  meantime,
• 1:46
  what
• 1:46
  we've
• 1:46
  got
• 1:46
  at
• 1:46
  least
• 1:47
  mark
• 1:47
  and
• 1:47
  Kyle.
• 1:48
  From
• 1:48
  basically
• 1:48
  I,
• 1:48
  bio
• 1:49
  five
• 1:49
  is
• 1:49
  new
• 1:50
  glamping
• 1:50
  place
• 1:51
  in
• 1:51
  Washington
• 1:51
  CLE.
• 1:53
  I
• 1:53
  still
• 1:53
  like
• 1:53
  I
• 1:53
  do
• 1:54
  some
• 1:54
  of
• 1:54
  their
• 1:54
  marketing
• 1:55
  and
• 1:55
  I
• 1:55
  still
• 1:55
  mess
• 1:55
  up
• 1:56
  the
• 1:56
  city
• 1:56
  name
• 1:56
  every
• 1:57
  single
• 1:57
  time
• 1:57
  I
• 1:57
  talk
• 1:57
  about
• 1:58
  it.
• 1:58
  So
• 1:59
  did
• 1:59
  I
• 1:59
  get
• 1:59
  it
• 1:59
  right?
• 2:00
  Mark?
• 2:01
  You
• 2:01
  get
• 2:02
  you,
• 2:02
  did
• 2:02
  you
• 2:02
  got
• 2:02
  it
• 2:03
  right
• 2:03
  this
• 2:03
  time?
• 2:04
  All
• 2:04
  it's
• 2:04
  awesome.
• 2:05
  That'll
• 2:06
  one
• 2:06
  time,
• 2:06
  all
• 2:07
  year.
• 2:07
  But
• 2:07
  yeah,
• 2:07
  super
• 2:07
  excited
• 2:08
  to
• 2:08
  have
• 2:08
  those
• 2:08
  guys
• 2:08
  here.
• 2:08
  They're
• 2:09
  gonna
• 2:09
  tell
• 2:09
  us
• 2:09
  a
• 2:09
  little
• 2:09
  bit
• 2:09
  about
• 2:09
  what
• 2:10
  they've
• 2:10
  got
• 2:10
  going
• 2:10
  on
• 2:10
  and
• 2:10
  some
• 2:10
  of
• 2:11
  the
• 2:11
  really
• 2:11
  cool
• 2:11
  events
• 2:11
  and
• 2:11
  stuff
• 2:12
  like
• 2:12
  that.
• 2:12
  Ruben,
• 2:12
  before
• 2:12
  we
• 2:12
  get
• 2:13
  started
• 2:13
  that,
• 2:13
  is
• 2:13
  there
• 2:13
  anything
• 2:13
  new
• 2:14
  that's
• 2:14
  cross
• 2:15
  your
• 2:15
  desk?
• 2:15
  Perhaps
• 2:15
  we
• 2:15
  should
• 2:16
  briefly
• 2:16
  talk
• 2:16
  about
• 2:17
  the
• 2:17
  glamping
• 2:17
  show
• 2:17
  on
• 2:17
  behalf
• 2:18
  of
• 2:18
  David's
• 2:19
  come
• 2:19
  up.
• 2:19
  Yeah,
• 2:19
  no,
• 2:20
  I'll
• 2:20
  channel
• 2:20
  my
• 2:21
  inner
• 2:21
  David,
• 2:22
  but
• 2:22
  we're
• 2:22
  excited
• 2:23
  for
• 2:23
  the
• 2:23
  glamping
• 2:24
  show
• 2:24
  that's
• 2:24
  coming
• 2:24
  up
• 2:25
  here
• 2:25
  in
• 2:26
  October.
• 2:26
  So
• 2:27
  still
• 2:28
  tickets
• 2:28
  available.
• 2:29
  I
• 2:29
  think
• 2:31
  if
• 2:31
  I'm
• 2:31
  not
• 2:31
  mistaken,
• 2:32
  the
• 2:32
  indoor
• 2:32
  and
• 2:32
  the
• 2:33
  outdoor
• 2:33
  space
• 2:33
  is
• 2:33
  pretty
• 2:34
  much
• 2:34
  booked
• 2:34
  up,
• 2:34
  which
• 2:34
  is
• 2:35
  great.
• 2:35
  So
• 2:36
  might
• 2:36
  be
• 2:36
  some
• 2:37
  last
• 2:37
  minute
• 2:38
  spots
• 2:38
  to
• 2:38
  pick
• 2:38
  up
• 2:39
  as
• 2:39
  a
• 2:39
  vendor.
• 2:40
  But
• 2:41
  we're
• 2:41
  excited
• 2:41
  a
• 2:41
  few
• 2:42
  new
• 2:42
  things
• 2:42
  there's
• 2:42
  glamping
• 2:43
  onsite
• 2:44
  this
• 2:44
  year
• 2:45
  for
• 2:45
  the
• 2:45
  first
• 2:45
  time.
• 2:46
  Which
• 2:46
  is
• 2:46
  either
• 2:46
  good
• 2:47
  or
• 2:47
  bad
• 2:47
  in
• 2:47
  October
• 2:48
  in
• 2:48
  Denver.
• 2:49
  Cuz
• 2:49
  you
• 2:49
  never
• 2:49
  know
• 2:49
  if
• 2:49
  you
• 2:49
  get
• 2:50
  seven
• 2:50
  feet
• 2:50
  of
• 2:51
  snow
• 2:51
  or
• 2:51
  if
• 2:51
  it's
• 2:51
  gonna
• 2:52
  be
• 2:52
  110
• 2:52
  degrees,
• 2:53
  but
• 2:53
  we'll
• 2:53
  find
• 2:53
  out
• 2:53
  if
• 2:53
  they
• 2:54
  stand
• 2:54
  up.
• 2:54
  Cuz
• 2:54
  I
• 2:54
  remember
• 2:55
  the
• 2:55
  last
• 2:55
  time
• 2:55
  I
• 2:55
  was
• 2:55
  there
• 2:56
  in
• 2:56
  person
• 2:56
  was
• 2:56
  the
• 2:57
  2019
• 2:58
  show.
• 2:58
  I
• 2:58
  think
• 2:58
  and
• 2:58
  we
• 2:58
  had
• 2:59
  that
• 2:59
  three
• 2:59
  full
• 3:00
  days
• 3:00
  of
• 3:00
  sunshine
• 3:01
  and
• 3:01
  the
• 3:01
  last
• 3:01
  day
• 3:01
  it
• 3:02
  snowed
• 3:02
  on
• 3:02
  everybody
• 3:02
  outside.
• 3:03
  Exactly.
• 3:03
  Very
• 3:04
  Colorado.
• 3:04
  But
• 3:05
  it'll
• 3:05
  work.
• 3:05
  It'll
• 3:05
  work
• 3:06
  out.
• 3:06
  Great.
• 3:06
  Excited
• 3:07
  about
• 3:07
  that.
• 3:07
  We've
• 3:07
  got
• 3:08
  the
• 3:08
  investment
• 3:09
  connection,
• 3:10
  which
• 3:10
  is
• 3:10
  happening
• 3:10
  on
• 3:11
  that
• 3:11
  first
• 3:11
  on
• 3:12
  the
• 3:12
  Monday,
• 3:12
  which
• 3:13
  is.
• 3:13
  AGA
• 3:13
  members
• 3:14
  will
• 3:14
  be
• 3:14
  pitching
• 3:14
  to
• 3:15
  a
• 3:15
  room
• 3:15
  full
• 3:15
  of
• 3:17
  anybody
• 3:17
  and
• 3:17
  everybody
• 3:17
  in
• 3:18
  the
• 3:18
  space,
• 3:18
  we
• 3:19
  have
• 3:19
  the
• 3:19
  glamping
• 3:19
  basic
• 3:20
  session,
• 3:20
  and
• 3:20
  then
• 3:20
  of
• 3:20
  course
• 3:21
  all
• 3:21
  the
• 3:21
  other
• 3:22
  great
• 3:23
  speakers
• 3:23
  and
• 3:23
  things
• 3:24
  that
• 3:24
  are
• 3:24
  going
• 3:25
  on.
• 3:25
  And
• 3:25
  so
• 3:25
  every
• 3:26
  year
• 3:26
  it
• 3:26
  gets,
• 3:27
  bigger
• 3:27
  and
• 3:28
  better,
• 3:28
  and
• 3:28
  it
• 3:28
  really
• 3:29
  is
• 3:29
  fun.
• 3:29
  Just
• 3:29
  having
• 3:30
  everybody
• 3:31
  under
• 3:32
  one
• 3:32
  roof.
• 3:33
  Like-minded
• 3:33
  individuals.
• 3:34
  It's
• 3:34
  very,
• 3:35
  re-energizing,
• 3:36
  especially
• 3:36
  for
• 3:36
  some
• 3:36
  people
• 3:37
  after
• 3:37
  longer
• 3:37
  season,
• 3:38
  as
• 3:38
  you
• 3:38
  get
• 3:38
  into
• 3:38
  October
• 3:39
  and
• 3:39
  maybe
• 3:40
  things
• 3:40
  are
• 3:40
  winding
• 3:40
  down
• 3:41
  and
• 3:41
  just
• 3:41
  to
• 3:42
  just
• 3:43
  see
• 3:44
  old
• 3:44
  faces,
• 3:44
  meet
• 3:45
  new
• 3:45
  ones
• 3:45
  and
• 3:45
  see
• 3:46
  all
• 3:46
  the
• 3:46
  fun
• 3:47
  and
• 3:47
  exciting
• 3:47
  and
• 3:48
  creative
• 3:48
  stuff
• 3:48
  that
• 3:48
  people
• 3:49
  are
• 3:49
  doing.
• 3:49
  It's
• 3:49
  fun.
• 3:50
  So
• 3:50
  I'm
• 3:51
  looking
• 3:51
  forward
• 3:51
  to
• 3:51
  it.
• 3:52
  Brian,
• 3:52
  I
• 3:52
  know
• 3:52
  you'll
• 3:52
  be
• 3:52
  there
• 3:53
  looking
• 3:53
  forward
• 3:53
  to
• 3:53
  seeing
• 3:53
  you
• 3:54
  and
• 3:54
  and
• 3:54
  everybody
• 3:55
  else.
• 3:55
  And
• 3:55
  so
• 3:55
  yeah,
• 3:56
  any
• 3:56
  there's,
• 3:56
  any
• 3:56
  questions
• 3:57
  feel
• 3:57
  free
• 3:57
  to
• 3:57
  reach
• 3:57
  out
• 3:58
  to
• 3:58
  us
• 3:58
  in
• 3:59
  we'll
• 3:59
  help
• 3:59
  you
• 3:59
  out
• 3:59
  along
• 4:00
  the
• 4:00
  way,
• 4:00
  but
• 4:01
  looking
• 4:01
  forward
• 4:01
  to
• 4:01
  the
• 4:01
  event
• 4:02
  in
• 4:02
  October,
• 4:03
  Yeah,
• 4:03
  I'm
• 4:03
  really
• 4:03
  looking
• 4:04
  forward
• 4:04
  to
• 4:04
  it.
• 4:04
  Like
• 4:04
  it's
• 4:04
  been,
• 4:05
  I
• 4:05
  think
• 4:05
  honestly,
• 4:06
  maybe
• 4:06
  I've
• 4:06
  been
• 4:07
  to
• 4:07
  one
• 4:07
  other
• 4:08
  in
• 4:08
  person
• 4:08
  show
• 4:08
  since
• 4:09
  before
• 4:09
  the,
• 4:09
  like
• 4:09
  I
• 4:09
  used
• 4:10
  to
• 4:10
  go
• 4:10
  to
• 4:10
  a
• 4:10
  mall.
• 4:10
  I
• 4:10
  think
• 4:11
  I
• 4:11
  went
• 4:11
  to
• 4:11
  20
• 4:12
  a
• 4:12
  year,
• 4:12
  all
• 4:13
  the
• 4:13
  state
• 4:13
  and
• 4:13
  the
• 4:13
  provincial
• 4:13
  ones
• 4:14
  and
• 4:14
  everything.
• 4:14
  I
• 4:14
  could
• 4:14
  get
• 4:15
  my
• 4:15
  hands
• 4:15
  on.
• 4:16
  And
• 4:16
  then
• 4:16
  I've
• 4:16
  just
• 4:16
  during
• 4:17
  the
• 4:17
  pandemic,
• 4:17
  I
• 4:17
  moved
• 4:18
  up
• 4:18
  to
• 4:18
  Canada
• 4:18
  and
• 4:18
  I
• 4:18
  just,
• 4:19
  I've
• 4:19
  been
• 4:19
  so
• 4:19
  busy
• 4:20
  with
• 4:20
  business.
• 4:20
  And
• 4:21
  obviously
• 4:21
  we
• 4:21
  all
• 4:21
  know
• 4:21
  how
• 4:22
  Camping
• 4:22
  and
• 4:22
  landing
• 4:22
  is
• 4:23
  exploded
• 4:23
  that
• 4:23
  I
• 4:23
  haven't
• 4:23
  had
• 4:24
  a
• 4:24
  chance
• 4:24
  to
• 4:24
  get
• 4:24
  back
• 4:24
  anywhere.
• 4:25
  Excited
• 4:25
  to
• 4:25
  come
• 4:25
  down
• 4:25
  here
• 4:25
  and
• 4:26
  see
• 4:26
  everybody
• 4:26
  again
• 4:26
  and
• 4:27
  do
• 4:27
  all
• 4:27
  that
• 4:27
  kind
• 4:27
  of
• 4:27
  stuff
• 4:28
  for
• 4:28
  both
• 4:28
  Modern
• 4:29
  Campground
• 4:29
  and
• 4:29
  Berg.
• 4:30
  Yeah.
• 4:30
  Should
• 4:30
  be
• 4:30
  a
• 4:30
  great
• 4:30
  show.
• 4:31
  Alright
• 4:31
  let's
• 4:32
  pivot
• 4:32
  here.
• 4:32
  Let's
• 4:32
  talk
• 4:33
  to
• 4:33
  mark
• 4:33
  and
• 4:33
  Kyle
• 4:33
  who
• 4:33
  are
• 4:33
  sitting
• 4:34
  here
• 4:34
  very
• 4:34
  patiently
• 4:34
  while
• 4:35
  we
• 4:35
  just
• 4:36
  bla
• 4:36
  on
• 4:36
  about,
• 4:38
  are
• 4:38
  you
• 4:38
  guys
• 4:38
  going
• 4:38
  to
• 4:38
  the
• 4:38
  glamping
• 4:39
  Congress?
• 4:41
  No,
• 4:43
  we
• 4:43
  are
• 4:43
  not
• 4:44
  peer
• 4:45
  pressure
• 4:45
  time
• 4:45
  right
• 4:45
  now.
• 4:47
  Okay.
• 4:48
  Okay.
• 4:48
  We'll
• 4:49
  bring
• 4:49
  it
• 4:49
  on
• 4:51
  and
• 4:52
  time
• 4:52
  and
• 4:52
  let.
• 4:53
  Resource.
• 4:55
  So
• 4:56
  that's
• 4:56
  our
• 4:57
  certainly
• 4:57
  understand.
• 4:58
  That's
• 4:58
  why
• 4:58
  I
• 4:58
  haven't
• 4:59
  back.
• 4:59
  We
• 4:59
  discussed.
• 5:00
  Yeah.
• 5:03
  So
• 5:03
  we're
• 5:07
  and
• 5:09
  to
• 5:09
  hopefully
• 5:10
  close
• 5:10
  on
• 5:10
  that
• 5:11
  at
• 5:11
  the
• 5:11
  middle,
• 5:12
  getting
• 5:12
  prepared
• 5:13
  for
• 5:13
  that,
• 5:14
  you're
• 5:15
  breaking
• 5:15
  up
• 5:15
  just
• 5:16
  a
• 5:16
  little
• 5:16
  bit,
• 5:16
  mark,
• 5:16
  but
• 5:16
  I
• 5:17
  know
• 5:17
  that
• 5:17
  you
• 5:17
  just
• 5:17
  said
• 5:18
  that.
• 5:18
  I
• 5:18
  know
• 5:18
  from
• 5:18
  my
• 5:18
  own
• 5:19
  Insider
• 5:19
  knowledge
• 5:20
  that
• 5:20
  you're
• 5:20
  looking
• 5:20
  to
• 5:21
  close
• 5:21
  on
• 5:21
  Palm
• 5:21
  deserts.
• 5:21
  I
• 5:22
  said,
• 5:22
  Kyle,
• 5:22
  do
• 5:22
  you
• 5:22
  want
• 5:22
  to
• 5:22
  jump
• 5:23
  in
• 5:23
  for
• 5:23
  him
• 5:23
  just
• 5:23
  a
• 5:23
  sec
• 5:23
  while
• 5:23
  we
• 5:24
  fix
• 5:24
  this
• 5:24
  audio?
• 5:24
  Yeah,
• 5:25
  we're
• 5:25
  wrapping
• 5:25
  up
• 5:26
  a
• 5:26
  really
• 5:26
  awesome
• 5:26
  season
• 5:27
  of
• 5:28
  getting
• 5:28
  things
• 5:28
  going
• 5:29
  on
• 5:29
  our
• 5:30
  first
• 5:30
  glamping
• 5:30
  property.
• 5:31
  And
• 5:31
  we've
• 5:32
  been
• 5:32
  doing
• 5:33
  really
• 5:33
  well.
• 5:33
  And
• 5:34
  we're
• 5:34
  excited
• 5:34
  to
• 5:35
  pivot
• 5:36
  and
• 5:36
  recreate
• 5:38
  that
• 5:38
  experience
• 5:39
  down
• 5:40
  in
• 5:40
  the
• 5:40
  desert,
• 5:41
  outside
• 5:41
  of
• 5:41
  Palm
• 5:41
  Springs,
• 5:42
  between
• 5:42
  San
• 5:43
  Diego
• 5:43
  and
• 5:43
  Palm
• 5:44
  Springs
• 5:44
  in
• 5:44
  California
• 5:45
  to
• 5:45
  give
• 5:46
  people,
• 5:46
  extended
• 5:47
  the
• 5:47
  summer
• 5:48
  season
• 5:48
  for
• 5:49
  folks,
• 5:49
  like
• 5:49
  you
• 5:49
  said,
• 5:50
  it's
• 5:50
  getting
• 5:50
  cold.
• 5:51
  Snow
• 5:51
  is
• 5:52
  on
• 5:52
  the
• 5:52
  way,
• 5:53
  but
• 5:54
  if
• 5:54
  we
• 5:55
  just
• 5:55
  go
• 5:55
  south,
• 5:56
  like
• 5:56
  the
• 5:56
  birds,
• 5:57
  we
• 5:57
  can
• 5:57
  keep
• 5:57
  it
• 5:58
  going
• 5:58
  a
• 5:58
  little
• 5:58
  bit
• 5:58
  longer
• 5:59
  maybe
• 5:59
  into
• 6:00
  December,
• 6:01
  January.
• 6:02
  Then
• 6:02
  you
• 6:02
  just
• 6:02
  keep
• 6:02
  going
• 6:02
  south,
• 6:03
  right?
• 6:04
  Exactly.
• 6:04
  Mexico,
• 6:06
  Columbia.
• 6:07
  Here
• 6:07
  we
• 6:07
  come.
• 6:07
  Circle.
• 6:08
  Yeah.
• 6:08
  You'll
• 6:08
  circle
• 6:09
  back
• 6:09
  around
• 6:09
  to
• 6:09
  Washington
• 6:10
  and
• 6:10
  in
• 6:10
  time
• 6:10
  for
• 6:10
  the
• 6:10
  spring
• 6:10
  again.
• 6:11
  It's
• 6:11
  perfect.
• 6:13
  We're
• 6:13
  the
• 6:13
  migrating
• 6:13
  birds
• 6:14
  circular
• 6:15
  planet.
• 6:15
  Yeah,
• 6:15
  we
• 6:16
  can
• 6:16
  just
• 6:16
  do
• 6:16
  that.
• 6:16
  You
• 6:16
  don't
• 6:16
  even
• 6:17
  have
• 6:17
  to
• 6:17
  reverse
• 6:17
  course.
• 6:18
  But
• 6:18
  really
• 6:18
  we
• 6:18
  had
• 6:18
  you
• 6:18
  guys
• 6:19
  on
• 6:19
  the
• 6:19
  show
• 6:19
  specifically.
• 6:20
  I
• 6:20
  think
• 6:20
  the
• 6:20
  intention
• 6:21
  here
• 6:21
  was
• 6:21
  to
• 6:21
  talk
• 6:21
  about
• 6:21
  some
• 6:22
  of
• 6:22
  your
• 6:22
  unique
• 6:22
  things
• 6:23
  that
• 6:23
  you're
• 6:23
  doing.
• 6:23
  And
• 6:23
  obviously
• 6:24
  we
• 6:24
  all
• 6:24
  know
• 6:24
  that
• 6:24
  glamping
• 6:25
  is
• 6:25
  very
• 6:25
  unique.
• 6:25
  There's
• 6:26
  lots
• 6:26
  of
• 6:26
  people,
• 6:26
  Ruben
• 6:27
  knows
• 6:27
  is
• 6:27
  better
• 6:27
  than
• 6:27
  anybody
• 6:27
  in
• 6:28
  this
• 6:28
  space
• 6:28
  doing
• 6:28
  thousands
• 6:29
  of
• 6:29
  different
• 6:29
  things
• 6:30
  with
• 6:30
  hundreds
• 6:30
  of
• 6:30
  different
• 6:31
  types
• 6:31
  of
• 6:31
  accommodations
• 6:32
  and
• 6:32
  all
• 6:32
  kinds
• 6:33
  of
• 6:33
  experiences.
• 6:33
  But
• 6:34
  one
• 6:34
  of
• 6:34
  the
• 6:34
  things
• 6:34
  that
• 6:34
  really
• 6:35
  sets
• 6:35
  you
• 6:35
  guys
• 6:35
  apart
• 6:35
  is
• 6:36
  some
• 6:36
  of
• 6:36
  your
• 6:36
  events
• 6:36
  and
• 6:36
  things
• 6:37
  that
• 6:37
  you're
• 6:37
  have
• 6:38
  and
• 6:38
  continue
• 6:39
  to
• 6:39
  be
• 6:39
  putting
• 6:39
  together,
• 6:40
  at
• 6:40
  both
• 6:40
  locations,
• 6:40
  you
• 6:40
  wanna
• 6:41
  touch
• 6:41
  on
• 6:41
  those
• 6:41
  a
• 6:41
  little
• 6:41
  bit
• 6:41
  or.
• 6:44
  Yeah,
• 6:44
  I
• 6:44
  can
• 6:44
  jump
• 6:44
  in
• 6:45
  there.
• 6:45
  I'm
• 6:45
  actually
• 6:46
  getting
• 6:46
  ready
• 6:46
  to
• 6:46
  facilitate
• 6:47
  in
• 6:47
  a
• 6:48
  six
• 6:48
  day
• 6:48
  event
• 6:49
  up
• 6:49
  north
• 6:50
  here
• 6:50
  in
• 6:50
  the
• 6:50
  Bellingham
• 6:51
  area.
• 6:52
  But
• 6:52
  yeah,
• 6:53
  one
• 6:53
  of
• 6:53
  our
• 6:53
  core
• 6:53
  missions,
• 6:54
  both
• 6:55
  with
• 6:55
  the
• 6:55
  glamping
• 6:56
  and
• 6:56
  the
• 6:56
  retreats
• 6:57
  is
• 6:58
  to
• 6:58
  connect
• 6:58
  people
• 6:59
  to
• 6:59
  nature
• 7:00
  and
• 7:01
  to
• 7:01
  give
• 7:01
  them
• 7:01
  the
• 7:02
  tools
• 7:03
  and
• 7:03
  the
• 7:03
  opportunity
• 7:05
  to
• 7:05
  not
• 7:05
  just
• 7:05
  get
• 7:06
  outside,
• 7:07
  which
• 7:07
  is
• 7:07
  mission.
• 7:08
  Number
• 7:08
  one,
• 7:09
  get
• 7:09
  more
• 7:10
  people
• 7:10
  outside
• 7:11
  because
• 7:12
  the
• 7:12
  health
• 7:12
  benefits
• 7:13
  are
• 7:14
  pretty
• 7:14
  ridiculous
• 7:15
  and
• 7:15
  well
• 7:16
  documented
• 7:16
  at
• 7:17
  this
• 7:17
  point.
• 7:17
  But
• 7:17
  to
• 7:18
  also
• 7:18
  give
• 7:18
  people
• 7:19
  the
• 7:19
  tools
• 7:19
  to
• 7:20
  participate
• 7:22
  as
• 7:22
  humans
• 7:23
  in
• 7:23
  the
• 7:23
  ecology,
• 7:24
  right?
• 7:25
  We
• 7:25
  are
• 7:25
  a
• 7:25
  human
• 7:26
  animal.
• 7:27
  We
• 7:27
  have
• 7:27
  been
• 7:27
  in
• 7:28
  a
• 7:28
  participatory
• 7:29
  relationship
• 7:29
  with
• 7:30
  our
• 7:30
  environment
• 7:31
  since
• 7:31
  the
• 7:32
  very
• 7:32
  beginning
• 7:33
  and
• 7:34
  recently
• 7:34
  in
• 7:34
  our
• 7:35
  modern
• 7:35
  world,
• 7:35
  we've
• 7:36
  shifted
• 7:37
  over.
• 7:37
  Into
• 7:38
  more
• 7:39
  of
• 7:39
  a
• 7:39
  reliance
• 7:40
  on
• 7:40
  technology,
• 7:41
  more
• 7:41
  of
• 7:41
  a
• 7:41
  sedentary
• 7:42
  lifestyle,
• 7:43
  more
• 7:44
  of
• 7:44
  a
• 7:44
  domesticated
• 7:45
  indoor
• 7:46
  life.
• 7:47
  And
• 7:48
  you
• 7:48
  see
• 7:48
  a
• 7:48
  big
• 7:48
  surge
• 7:49
  and
• 7:49
  people,
• 7:50
  you
• 7:50
  guys
• 7:50
  know
• 7:50
  this
• 7:50
  from
• 7:51
  the
• 7:51
  data
• 7:51
  people
• 7:51
  wanna
• 7:52
  get
• 7:52
  outside,
• 7:52
  they
• 7:52
  wanna
• 7:53
  experience
• 7:54
  the
• 7:54
  world
• 7:55
  and
• 7:57
  we
• 7:57
  give
• 7:58
  them
• 7:58
  a
• 7:58
  safe,
• 8:00
  inviting,
• 8:01
  comfortable
• 8:02
  place
• 8:03
  to
• 8:03
  do
• 8:03
  that.
• 8:04
  That,
• 8:05
  it's
• 8:05
  not
• 8:05
  a
• 8:05
  survival
• 8:05
  trip.
• 8:06
  You're
• 8:06
  not
• 8:06
  like
• 8:06
  building
• 8:07
  a
• 8:07
  shelter
• 8:08
  and
• 8:08
  sleeping
• 8:08
  on
• 8:09
  the
• 8:09
  ground.
• 8:10
  It's,
• 8:10
  you
• 8:10
  can
• 8:11
  get
• 8:11
  out
• 8:11
  and
• 8:11
  learn
• 8:11
  about
• 8:12
  wild
• 8:12
  edible
• 8:13
  plants,
• 8:13
  things
• 8:14
  you
• 8:14
  can
• 8:14
  forage
• 8:14
  in
• 8:15
  your
• 8:15
  area,
• 8:15
  animals
• 8:16
  that.
• 8:16
  Trackable
• 8:18
  as
• 8:18
  well
• 8:19
  as
• 8:19
  eating
• 8:20
  delicious
• 8:21
  local
• 8:21
  organic
• 8:21
  food,
• 8:22
  and
• 8:22
  then
• 8:22
  sleeping
• 8:23
  in
• 8:23
  a
• 8:23
  bed
• 8:24
  in
• 8:24
  a
• 8:25
  beautiful,
• 8:26
  thick
• 8:26
  walled
• 8:27
  canvas
• 8:27
  tent.
• 8:28
  So
• 8:29
  we're
• 8:29
  trying
• 8:29
  to
• 8:29
  marry
• 8:30
  this
• 8:30
  idea
• 8:31
  of
• 8:32
  kinda
• 8:32
  like
• 8:33
  paleolithic
• 8:34
  lifestyle
• 8:35
  with
• 8:36
  modern
• 8:37
  conveniences
• 8:38
  and
• 8:38
  help
• 8:38
  people
• 8:39
  reconnect.
• 8:40
  Yeah.
• 8:40
  Mark,
• 8:41
  you
• 8:41
  wanna
• 8:41
  jump
• 8:41
  in
• 8:42
  and
• 8:42
  add
• 8:42
  some?
• 8:44
  Yeah
• 8:45
  I
• 8:45
  would
• 8:45
  just
• 8:45
  say
• 8:46
  that
• 8:46
  part
• 8:46
  of
• 8:47
  what
• 8:48
  you,
• 8:48
  Kyle
• 8:48
  take
• 8:50
  the
• 8:50
  retreat
• 8:52
  is
• 8:55
  stimulating
• 8:56
  environment.
• 8:56
  One,
• 8:57
  we
• 8:57
  do
• 8:59
  ourselves
• 8:59
  a
• 8:59
  lot
• 8:59
  of
• 8:59
  good
• 9:00
  if
• 9:00
  we
• 9:00
  can
• 9:00
  just,
• 9:01
  and
• 9:02
  we
• 9:02
  can
• 9:02
  end
• 9:02
  up
• 9:02
  just
• 9:02
  sitting
• 9:03
  in
• 9:03
  our
• 9:03
  chair
• 9:03
  there
• 9:04
  and
• 9:04
  not
• 9:05
  getting
• 9:05
  out.
• 9:05
  And
• 9:06
  I
• 9:06
  spec.
• 9:07
  The
• 9:08
  tracking
• 9:09
  aspects
• 9:10
  in
• 9:10
  woods,
• 9:11
  I
• 9:12
  still,
• 9:12
  I'm
• 9:13
  sorry.
• 9:13
  You've
• 9:13
  still
• 9:14
  in
• 9:14
  and
• 9:14
  out
• 9:14
  a
• 9:14
  little
• 9:14
  bit.
• 9:15
  I
• 9:15
  was
• 9:15
  hoping
• 9:15
  it's
• 9:15
  getting
• 9:15
  better,
• 9:16
  but
• 9:16
  is
• 9:17
  it
• 9:17
  for
• 9:17
  everybody
• 9:17
  else
• 9:18
  or
• 9:18
  is
• 9:18
  it
• 9:18
  just
• 9:18
  me
• 9:19
  before
• 9:19
  I,
• 9:22
  yeah,
• 9:22
  there
• 9:22
  isn't
• 9:22
  mark.
• 9:23
  There
• 9:23
  is
• 9:23
  a
• 9:23
  delay
• 9:23
  on
• 9:24
  your
• 9:24
  audio.
• 9:25
  Do
• 9:25
  you
• 9:25
  wanna
• 9:26
  maybe
• 9:26
  try
• 9:26
  switching
• 9:27
  to
• 9:27
  your
• 9:27
  phone,
• 9:27
  mark.
• 9:27
  It
• 9:28
  might
• 9:28
  work
• 9:28
  there.
• 9:28
  If
• 9:28
  you
• 9:28
  wanna
• 9:29
  try
• 9:29
  to
• 9:29
  pop
• 9:29
  in
• 9:29
  on
• 9:29
  your
• 9:29
  phone,
• 9:29
  like
• 9:30
  Kyle
• 9:30
  is
• 9:30
  sometimes
• 9:31
  it's
• 9:31
  better
• 9:31
  that
• 9:31
  way.
• 9:31
  And
• 9:32
  I
• 9:32
  think
• 9:32
  Irene's
• 9:32
  here
• 9:32
  now,
• 9:33
  so
• 9:33
  she's
• 9:33
  joined
• 9:33
  us,
• 9:34
  but
• 9:34
  sorry
• 9:34
  guys.
• 9:36
  Irene,
• 9:37
  are
• 9:37
  you
• 9:39
  good?
• 9:39
  Thanks
• 9:39
  for
• 9:40
  letting
• 9:40
  me
• 9:40
  just,
• 9:41
  I'm
• 9:41
  sorry.
• 9:42
  A
• 9:42
  few
• 9:42
  minutes.
• 9:44
  No,
• 9:44
  you're
• 9:44
  good.
• 9:45
  You're
• 9:45
  good.
• 9:45
  Thanks
• 9:45
  for
• 9:45
  popping
• 9:46
  in
• 9:46
  happy
• 9:46
  Wednesday.
• 9:47
  Hope
• 9:47
  all's
• 9:47
  all
• 9:48
  is
• 9:48
  good.
• 9:48
  I'm
• 9:48
  actually
• 9:49
  on
• 9:49
  vacation
• 9:51
  video.
• 9:54
  Keep
• 9:54
  going
• 9:54
  Irene.
• 9:54
  You're
• 9:55
  good.
• 9:55
  Mark's
• 9:56
  having
• 9:56
  a
• 9:56
  little,
• 9:56
  yeah
• 9:56
  no.
• 9:56
  I
• 9:57
  which
• 9:57
  is
• 9:58
  never
• 9:58
  happened
• 9:59
  in
• 9:59
  the
• 9:59
  middle
• 9:59
  of
• 9:59
  the
• 9:59
  season.
• 9:59
  So
• 9:59
  I'm
• 10:00
  taking
• 10:00
  it
• 10:01
  in
• 10:01
  full
• 10:01
  stride.
• 10:02
  Good.
• 10:02
  Happy
• 10:02
  vacation.
• 10:03
  Thank
• 10:03
  you.
• 10:03
  Yeah.
• 10:03
  For
• 10:04
  joining
• 10:04
  us
• 10:04
  in
• 10:04
  the
• 10:04
  middle
• 10:04
  of
• 10:05
  your
• 10:05
  vacation
• 10:05
  too,
• 10:06
  do
• 10:06
  you
• 10:06
  just
• 10:06
  want
• 10:06
  to
• 10:06
  not
• 10:06
  let
• 10:06
  us
• 10:07
  know
• 10:07
  where
• 10:07
  you
• 10:07
  are,
• 10:07
  which
• 10:07
  is
• 10:07
  why
• 10:08
  the
• 10:08
  camera's
• 10:08
  off
• 10:08
  or
• 10:09
  secret?
• 10:10
  Yes.
• 10:10
  I'm
• 10:10
  actually
• 10:10
  in
• 10:10
  bathing
• 10:11
  suit.
• 10:11
  My
• 10:11
  husband
• 10:11
  is
• 10:12
  you
• 10:12
  cannot
• 10:12
  join
• 10:12
  the
• 10:12
  beach.
• 10:13
  I'm
• 10:13
  like
• 10:13
  that.
• 10:14
  Maybe
• 10:14
  I
• 10:14
  can.
• 10:18
  Do
• 10:18
  you
• 10:18
  wanna
• 10:18
  tell
• 10:18
  us
• 10:19
  briefly
• 10:19
  since
• 10:19
  you're
• 10:19
  that?
• 10:20
  I
• 10:20
  know
• 10:20
  we're
• 10:20
  gonna
• 10:21
  have
• 10:21
  you
• 10:21
  recurring
• 10:21
  guest
• 10:21
  hopefully
• 10:22
  on
• 10:22
  the
• 10:22
  show
• 10:22
  once
• 10:23
  a
• 10:23
  month
• 10:23
  here.
• 10:23
  Do
• 10:23
  you
• 10:23
  wanna
• 10:24
  just
• 10:24
  introduce
• 10:24
  yourself
• 10:24
  briefly
• 10:25
  and
• 10:25
  tell
• 10:25
  us
• 10:25
  about
• 10:26
  your
• 10:26
  business?
• 10:28
  Yeah
• 10:28
  just,
• 10:28
  I
• 10:28
  guess
• 10:29
  reader's
• 10:29
  digestive
• 10:30
  is
• 10:31
  in
• 10:31
  wood
• 10:31
  and
• 10:33
  I
• 10:33
  am
• 10:35
  the
• 10:35
  owner
• 10:35
  proprietor
• 10:36
  of
• 10:36
  the
• 10:36
  fields
• 10:37
  and
• 10:37
  is
• 10:38
  in
• 10:38
  Michigan.
• 10:39
  We
• 10:39
  are
• 10:40
  just
• 10:40
  closing
• 10:41
  in
• 10:41
  on
• 10:41
  our
• 10:41
  fourth
• 10:42
  year
• 10:42
  of
• 10:42
  a
• 10:42
  season.
• 10:43
  So
• 10:43
  I
• 10:43
  feed
• 10:43
  it
• 10:43
  catch.
• 10:44
  Like
• 10:44
  I
• 10:44
  mentioned,
• 10:45
  Rubin
• 10:45
  and
• 10:45
  I
• 10:46
  had
• 10:46
  a
• 10:46
  few
• 10:47
  regarding
• 10:47
  the
• 10:47
  field
• 10:49
  its
• 10:49
  operation
• 10:50
  I'm
• 10:51
  fan.
• 10:51
  I'm
• 10:52
  so
• 10:52
  curious
• 10:53
  and
• 10:53
  excited
• 10:54
  to
• 10:54
  in
• 10:54
  on
• 10:55
  this.
• 10:58
  Yeah.
• 10:58
  We're
• 10:58
  really
• 10:59
  to
• 10:59
  have
• 10:59
  you
• 10:59
  here.
• 10:59
  And
• 11:00
  again,
• 11:00
  we
• 11:00
  we
• 11:00
  wouldn't
• 11:00
  have
• 11:01
  asked
• 11:01
  you
• 11:01
  to
• 11:01
  join
• 11:01
  during
• 11:02
  your
• 11:02
  vacation
• 11:02
  had
• 11:02
  we
• 11:02
  have
• 11:03
  known
• 11:03
  but
• 11:03
  thank
• 11:04
  you.
• 11:04
  Yeah,
• 11:04
  really
• 11:04
  appreciate
• 11:05
  him
• 11:05
  looking
• 11:05
  forward
• 11:05
  to
• 11:05
  learning
• 11:05
  more
• 11:06
  about
• 11:06
  your
• 11:06
  business.
• 11:07
  Go
• 11:07
  ahead,
• 11:07
  Rubin
• 11:07
  please.
• 11:07
  Yeah
• 11:07
  every
• 11:08
  week
• 11:08
  at
• 11:08
  this
• 11:08
  time,
• 11:08
  Irene,
• 11:09
  you're
• 11:09
  gonna
• 11:09
  have
• 11:09
  to
• 11:09
  just
• 11:10
  keep
• 11:10
  it
• 11:10
  consistent
• 11:10
  and
• 11:11
  on
• 11:11
  vacation
• 11:12
  every
• 11:12
  single
• 11:12
  time.
• 11:15
  Yes.
• 11:15
  Yes.
• 11:17
  Yeah,
• 11:17
  no.
• 11:18
  And,
• 11:18
  something
• 11:18
  that
• 11:18
  maybe
• 11:19
  we
• 11:19
  can
• 11:19
  dive
• 11:19
  into,
• 11:20
  as
• 11:20
  well
• 11:20
  as
• 11:20
  we
• 11:20
  look
• 11:21
  at
• 11:21
  what's
• 11:21
  happening,
• 11:22
  moving
• 11:22
  forward
• 11:22
  in
• 11:22
  the
• 11:22
  space.
• 11:23
  But
• 11:23
  in
• 11:23
  the
• 11:23
  fields
• 11:23
  has
• 11:23
  done
• 11:23
  a
• 11:24
  really
• 11:24
  good
• 11:24
  job
• 11:25
  of,
• 11:25
  taking
• 11:25
  something
• 11:26
  that
• 11:26
  obviously
• 11:26
  didn't
• 11:27
  exist
• 11:27
  before
• 11:28
  and
• 11:28
  turning
• 11:29
  into
• 11:29
  a
• 11:29
  brand
• 11:30
  right.
• 11:30
  A,
• 11:30
  a
• 11:30
  kind
• 11:30
  of
• 11:30
  world
• 11:31
  class
• 11:31
  brand,
• 11:32
  which
• 11:32
  is
• 11:32
  very
• 11:32
  hard
• 11:33
  to
• 11:33
  do.
• 11:34
  And
• 11:34
  everything
• 11:35
  from
• 11:35
  the
• 11:35
  brand
• 11:36
  to
• 11:36
  the
• 11:36
  development
• 11:37
  side,
• 11:37
  which,
• 11:38
  developing
• 11:38
  any
• 11:38
  type
• 11:39
  of
• 11:39
  property
• 11:39
  from
• 11:39
  the
• 11:39
  ground
• 11:40
  up
• 11:40
  is
• 11:40
  just,
• 11:41
  it's
• 11:41
  hard.
• 11:42
  Everybody
• 11:42
  knows
• 11:42
  that,
• 11:42
  but
• 11:42
  it's
• 11:43
  harder
• 11:43
  to
• 11:43
  actually
• 11:44
  execute
• 11:45
  to
• 11:45
  the
• 11:45
  event,
• 11:46
  the
• 11:46
  events,
• 11:47
  and
• 11:47
  then
• 11:47
  the
• 11:47
  training
• 11:48
  for
• 11:48
  the
• 11:48
  staff
• 11:49
  and
• 11:50
  really
• 11:50
  creating
• 11:51
  something
• 11:51
  that.
• 11:51
  Is
• 11:51
  something
• 11:52
  that
• 11:52
  we
• 11:52
  can
• 11:52
  all
• 11:52
  point
• 11:53
  to
• 11:53
  in
• 11:53
  the
• 11:53
  industry.
• 11:54
  Irene,
• 11:54
  all
• 11:54
  you
• 11:54
  have
• 11:54
  to
• 11:54
  do
• 11:54
  is
• 11:55
  just
• 11:55
  tell
• 11:55
  us
• 11:55
  all
• 11:55
  of
• 11:55
  your
• 11:55
  secrets
• 11:56
  and
• 11:56
  all
• 11:56
  your
• 11:56
  secret
• 11:57
  sauce.
• 11:58
  you
• 11:58
  got
• 11:58
  it.
• 11:59
  You
• 11:59
  got
• 12:00
  it.
• 12:00
  I'm
• 12:00
  here
• 12:00
  for
• 12:00
  it.
• 12:00
  I
• 12:00
  think
• 12:00
  a
• 12:00
  lot
• 12:01
  of
• 12:01
  people
• 12:01
  just
• 12:01
  wanna
• 12:01
  know
• 12:01
  how
• 12:01
  to
• 12:02
  take
• 12:02
  a
• 12:02
  vacation
• 12:02
  during
• 12:03
  busy
• 12:03
  season.
• 12:05
  Listen,
• 12:05
  I
• 12:05
  think
• 12:06
  a
• 12:06
  lot
• 12:06
  of
• 12:06
  it
• 12:06
  is
• 12:07
  you
• 12:07
  gotta
• 12:08
  remember
• 12:08
  we're
• 12:08
  in
• 12:09
  training
• 12:09
  staff
• 12:10
  and
• 12:10
  creating
• 12:11
  systems
• 12:11
  around
• 12:12
  the
• 12:12
  guest
• 12:12
  experience
• 12:13
  so
• 12:13
  that
• 12:14
  you
• 12:14
  can
• 12:15
  plug
• 12:15
  a
• 12:15
  person
• 12:16
  in
• 12:16
  there
• 12:16
  who
• 12:16
  has,
• 12:18
  as
• 12:18
  we
• 12:18
  define
• 12:18
  some
• 12:19
  core
• 12:19
  strengths
• 12:21
  and
• 12:21
  as
• 12:21
  long
• 12:22
  field
• 12:22
  way,
• 12:23
  the
• 12:24
  deliverables
• 12:25
  are
• 12:26
  really
• 12:26
  consistent,
• 12:27
  but
• 12:28
  just
• 12:28
  to
• 12:28
  get
• 12:28
  to
• 12:29
  that
• 12:29
  spot.
• 12:29
  Consistency
• 12:31
  trainings,
• 12:33
  and
• 12:33
  it
• 12:34
  happens.
• 12:37
  Awesome.
• 12:37
  Yeah,
• 12:37
  we're
• 12:37
  definitely
• 12:38
  looking
• 12:38
  forward
• 12:38
  and
• 12:38
  if
• 12:39
  you
• 12:39
  want
• 12:39
  to
• 12:39
  jump
• 12:39
  off.
• 12:40
  Irene
• 12:40
  by
• 12:40
  all
• 12:40
  means
• 12:41
  like
• 12:41
  taking
• 12:41
  vacation.
• 12:42
  No,
• 12:42
  I'm
• 12:42
  in
• 12:42
  no.
• 12:42
  I'm
• 12:43
  100
• 12:43
  about
• 12:43
  this
• 12:44
  chat.
• 12:45
  Good
• 12:45
  news.
• 12:46
  This
• 12:46
  is
• 12:46
  a
• 12:46
  very
• 12:46
  informal,
• 12:48
  the
• 12:48
  goal
• 12:48
  here
• 12:48
  always
• 12:49
  in
• 12:49
  week
• 12:49
  or
• 12:50
  month
• 12:50
  in
• 12:50
  and
• 12:50
  month
• 12:50
  out
• 12:51
  is
• 12:51
  just
• 12:51
  to
• 12:51
  talk
• 12:52
  about
• 12:52
  what's
• 12:52
  new
• 12:52
  and
• 12:53
  pose
• 12:53
  some
• 12:53
  questions
• 12:54
  and
• 12:54
  and
• 12:55
  pretty
• 12:55
  informal.
• 12:55
  Really
• 12:56
  all
• 12:56
  good.
• 12:56
  All
• 12:56
  good?
• 12:57
  Yeah.
• 12:57
  No.
• 12:57
  So
• 12:58
  to
• 12:58
  add,
• 12:58
  I
• 12:58
  just
• 12:58
  would
• 12:58
  tell
• 12:59
  you
• 12:59
  one
• 12:59
  of
• 12:59
  the
• 13:00
  things
• 13:00
  that
• 13:00
  I'm
• 13:00
  thinking
• 13:01
  about
• 13:01
  industry
• 13:02
  and
• 13:02
  I
• 13:02
  was
• 13:02
  actually
• 13:02
  thinking
• 13:02
  about
• 13:03
  is
• 13:03
  it
• 13:03
  relates
• 13:04
  to
• 13:04
  the
• 13:04
  glamping
• 13:05
  show.
• 13:05
  Ruben
• 13:06
  is
• 13:06
  that
• 13:07
  segmented
• 13:08
  from
• 13:08
  the
• 13:09
  hospitality
• 13:09
  or
• 13:10
  hotel
• 13:10
  in
• 13:11
  industry,
• 13:11
  but
• 13:11
  the
• 13:11
  hotel
• 13:12
  industry
• 13:13
  has
• 13:13
  really
• 13:13
  refined,
• 13:14
  defined
• 13:15
  a
• 13:15
  lot
• 13:16
  of
• 13:16
  operational
• 13:16
  standard.
• 13:17
  That
• 13:18
  for
• 13:18
  some
• 13:18
  reason,
• 13:19
  I
• 13:19
  think
• 13:20
  the
• 13:20
  glamping
• 13:20
  had
• 13:20
  naturally
• 13:21
  adapted
• 13:22
  or
• 13:22
  taken
• 13:22
  those
• 13:23
  practices
• 13:23
  and
• 13:23
  said,
• 13:24
  Hey,
• 13:24
  listen,
• 13:24
  if
• 13:24
  we
• 13:24
  applied.
• 13:25
  Middle
• 13:25
  same
• 13:25
  practices
• 13:27
  that
• 13:27
  have
• 13:27
  validated
• 13:28
  hotel,
• 13:28
  traditional
• 13:29
  hotel
• 13:30
  industry.
• 13:31
  How
• 13:31
  do
• 13:31
  we
• 13:31
  make
• 13:32
  this
• 13:32
  glamp
• 13:34
  really
• 13:35
  a
• 13:35
  natural
• 13:35
  extension
• 13:36
  of
• 13:36
  it,
• 13:36
  or
• 13:36
  very
• 13:37
  seamless
• 13:38
  and
• 13:39
  have
• 13:40
  been
• 13:40
  working
• 13:40
  on
• 13:40
  the
• 13:40
  presentation
• 13:41
  of
• 13:41
  kind
• 13:42
  of
• 13:42
  glamping
• 13:42
  basics
• 13:43
  1
• 13:43
  0
• 13:44
  1.
• 13:44
  One
• 13:45
  of
• 13:45
  the
• 13:45
  things
• 13:45
  that
• 13:45
  I'm
• 13:45
  talk
• 13:45
  thinking
• 13:46
  about
• 13:46
  is
• 13:47
  in
• 13:47
  the
• 13:47
  presentation.
• 13:48
  How
• 13:48
  do
• 13:48
  we
• 13:49
  talk
• 13:49
  about
• 13:50
  certainly
• 13:50
  the
• 13:50
  glamping
• 13:51
  industry,
• 13:52
  but
• 13:52
  how
• 13:52
  do
• 13:52
  we
• 13:53
  define
• 13:53
  the
• 13:54
  glamping
• 13:54
  industry?
• 13:55
  So
• 13:55
  that
• 13:56
  the,
• 13:56
  those
• 13:57
  exactly
• 13:57
  what
• 13:57
  they're
• 13:58
  purchasing,
• 13:59
  they're
• 13:59
  not
• 13:59
  just
• 13:59
  pointed
• 13:59
  and
• 14:00
  I'll
• 14:00
  use
• 14:00
  this
• 14:00
  as
• 14:01
  an
• 14:01
  example
• 14:01
  right
• 14:01
  now
• 14:02
  we
• 14:02
  have
• 14:02
  a
• 14:03
  competitor,
• 14:04
  but
• 14:04
  somebody
• 14:05
  who
• 14:05
  is
• 14:05
  really
• 14:05
  close
• 14:05
  to
• 14:06
  us
• 14:06
  in
• 14:06
  proximity,
• 14:07
  who
• 14:07
  does
• 14:07
  something
• 14:09
  and
• 14:09
  guests
• 14:10
  will
• 14:10
  thinking,
• 14:10
  they're
• 14:10
  showing
• 14:10
  up
• 14:11
  to
• 14:11
  our
• 14:11
  location
• 14:12
  and
• 14:12
  they're
• 14:12
  really
• 14:13
  pissed
• 14:13
  off.
• 14:14
  And
• 14:14
  part
• 14:15
  of
• 14:15
  the
• 14:15
  reason
• 14:15
  they're
• 14:15
  pissed
• 14:16
  off
• 14:16
  is
• 14:16
  built
• 14:16
  that
• 14:17
  has
• 14:17
  a
• 14:17
  level
• 14:17
  of
• 14:18
  a
• 14:18
  resort
• 14:20
  and
• 14:20
  what
• 14:20
  they're
• 14:20
  going
• 14:21
  to
• 14:21
  is
• 14:21
  they
• 14:21
  glance
• 14:22
  in
• 14:22
  a
• 14:22
  field
• 14:23
  and
• 14:23
  they're
• 14:23
  not
• 14:23
  getting
• 14:24
  those
• 14:24
  amenities.
• 14:25
  And
• 14:26
  so
• 14:26
  that
• 14:27
  guest
• 14:28
  in
• 14:28
  my
• 14:28
  view,
• 14:29
  away
• 14:29
  from
• 14:30
  the
• 14:30
  industry,
• 14:31
  because
• 14:32
  the
• 14:33
  industry
• 14:33
  what
• 14:33
  I
• 14:34
  would
• 14:34
  say
• 14:34
  is
• 14:35
  a
• 14:35
  hotel
• 14:36
  resort,
• 14:37
  a
• 14:37
  boutique
• 14:37
  resort.
• 14:38
  And
• 14:38
  and
• 14:38
  I
• 14:38
  guess
• 14:39
  Ruben,
• 14:40
  or
• 14:40
  maybe
• 14:40
  this
• 14:41
  group
• 14:41
  in
• 14:41
  its
• 14:42
  entirety,
• 14:42
  what's
• 14:43
  some
• 14:43
  of
• 14:43
  the
• 14:43
  defining
• 14:44
  really
• 14:44
  what
• 14:44
  it
• 14:44
  is
• 14:45
  that
• 14:45
  glamping
• 14:45
  is,
• 14:45
  or
• 14:46
  is
• 14:46
  it
• 14:46
  still
• 14:47
  just
• 14:47
  a
• 14:47
  Hodge,
• 14:47
  potty
• 14:48
  accommodation
• 14:49
  and
• 14:49
  the
• 14:49
  outdoors
• 14:50
  considered
• 14:51
  glamping?
• 14:52
  Yeah,
• 14:52
  that's
• 14:53
  a
• 14:53
  good,
• 14:53
  I'd
• 14:53
  be
• 14:53
  curious
• 14:53
  to
• 14:53
  see
• 14:53
  what
• 14:54
  everybody
• 14:54
  else
• 14:54
  thinks,
• 14:55
  but
• 14:55
  th
• 14:56
  this
• 14:56
  has
• 14:56
  been
• 14:57
  a
• 14:57
  question
• 14:57
  for
• 14:57
  a
• 14:57
  long
• 14:57
  time
• 14:58
  of,
• 14:58
  we're
• 14:59
  not
• 14:59
  Camping.
• 15:00
  We're
• 15:00
  not
• 15:00
  hotels,
• 15:01
  but
• 15:01
  we
• 15:01
  take
• 15:02
  a
• 15:02
  bit
• 15:02
  and
• 15:02
  pieces
• 15:03
  from
• 15:03
  each
• 15:03
  of
• 15:03
  it.
• 15:04
  And
• 15:04
  we
• 15:04
  can
• 15:04
  learn
• 15:04
  from
• 15:05
  each
• 15:05
  part
• 15:05
  of
• 15:05
  the
• 15:07
  industry.
• 15:07
  And
• 15:08
  if
• 15:08
  we
• 15:08
  wanna
• 15:08
  be
• 15:09
  lumped
• 15:09
  into
• 15:09
  this
• 15:09
  unique
• 15:10
  outdoor
• 15:11
  hospitality,
• 15:12
  we're
• 15:12
  still
• 15:13
  hospitality,
• 15:14
  right?
• 15:14
  And
• 15:14
  there's
• 15:15
  certain
• 15:15
  things
• 15:15
  that
• 15:15
  the
• 15:15
  hotel
• 15:16
  space
• 15:16
  has
• 15:16
  just
• 15:17
  done
• 15:17
  really
• 15:18
  well
• 15:19
  over
• 15:19
  decades
• 15:19
  and
• 15:20
  decades
• 15:20
  and
• 15:20
  decades
• 15:21
  that
• 15:21
  we
• 15:21
  can
• 15:22
  from
• 15:22
  a
• 15:22
  unique
• 15:22
  outdoor
• 15:22
  hospitality
• 15:23
  space
• 15:24
  learn
• 15:24
  from.
• 15:24
  And
• 15:24
  so
• 15:25
  I
• 15:25
  guess
• 15:25
  the
• 15:25
  question
• 15:25
  is
• 15:25
  more
• 15:26
  around
• 15:26
  also
• 15:27
  as
• 15:27
  glamping
• 15:28
  is
• 15:30
  and
• 15:30
  benefits
• 15:30
  from
• 15:31
  being
• 15:31
  unique
• 15:31
  and
• 15:32
  different,
• 15:32
  and
• 15:32
  the
• 15:32
  fact
• 15:32
  that
• 15:32
  people
• 15:33
  don't
• 15:33
  go
• 15:33
  to
• 15:34
  the
• 15:34
  exact
• 15:35
  same
• 15:35
  type
• 15:35
  of
• 15:35
  operation
• 15:36
  every
• 15:37
  single
• 15:37
  time
• 15:37
  they
• 15:37
  go
• 15:38
  and
• 15:38
  like
• 15:38
  glamping
• 15:39
  rewards.
• 15:40
  This
• 15:41
  uniqueness,
• 15:42
  there's
• 15:42
  always
• 15:42
  this
• 15:43
  flirtatious
• 15:44
  line
• 15:44
  of
• 15:44
  where
• 15:45
  do
• 15:45
  we
• 15:45
  standardize
• 15:46
  versus
• 15:47
  where
• 15:47
  do
• 15:47
  we
• 15:47
  still
• 15:47
  need
• 15:47
  to
• 15:47
  be
• 15:48
  as
• 15:48
  unique
• 15:48
  and
• 15:48
  be
• 15:48
  as
• 15:49
  creative
• 15:49
  as
• 15:49
  possible.
• 15:50
  So
• 15:51
  I
• 15:51
  think
• 15:51
  that's
• 15:51
  a
• 15:51
  good
• 15:51
  point
• 15:52
  and
• 15:52
  a
• 15:52
  good
• 15:52
  question.
• 15:53
  And
• 15:53
  I
• 15:53
  don't
• 15:53
  know
• 15:53
  what
• 15:53
  else
• 15:53
  thinks,
• 15:54
  but
• 15:55
  it's
• 15:55
  this
• 15:55
  we're
• 15:55
  because
• 15:56
  we're
• 15:56
  in
• 15:56
  this
• 15:56
  no
• 15:56
  man's
• 15:57
  land
• 15:57
  in
• 15:57
  a
• 15:57
  way
• 15:58
  of
• 15:58
  what
• 15:58
  people
• 15:58
  are
• 15:58
  used
• 15:59
  to,
• 16:00
  we've
• 16:00
  gotta
• 16:00
  deal
• 16:00
  with
• 16:01
  what
• 16:01
  that
• 16:01
  looks
• 16:01
  like
• 16:01
  for
• 16:02
  expectations
• 16:04
  standardization,
• 16:05
  because
• 16:05
  Irene
• 16:06
  to
• 16:06
  your
• 16:06
  point,
• 16:06
  the
• 16:06
  person
• 16:07
  who
• 16:07
  shows
• 16:07
  up
• 16:08
  who
• 16:08
  might
• 16:08
  have
• 16:08
  thought,
• 16:09
  oh,
• 16:09
  this
• 16:09
  is
• 16:09
  not
• 16:10
  a
• 16:10
  resort
• 16:10
  with
• 16:11
  a,
• 16:11
  X,
• 16:11
  Y,
• 16:12
  and
• 16:12
  Z
• 16:12
  in
• 16:12
  it.
• 16:12
  That's
• 16:13
  not
• 16:13
  necessarily
• 16:13
  a
• 16:13
  bad
• 16:14
  thing
• 16:14
  in
• 16:14
  that
• 16:14
  if
• 16:15
  every
• 16:15
  place
• 16:15
  is
• 16:16
  exactly
• 16:16
  the
• 16:16
  same,
• 16:17
  we
• 16:18
  become
• 16:18
  a
• 16:18
  cookie
• 16:18
  cutter
• 16:19
  industry
• 16:20
  that
• 16:20
  then
• 16:21
  where
• 16:21
  we
• 16:21
  become
• 16:21
  like
• 16:22
  the
• 16:22
  other
• 16:22
  industries.
• 16:23
  And
• 16:23
  so
• 16:23
  think
• 16:23
  it's
• 16:23
  a
• 16:23
  line
• 16:24
  that
• 16:24
  we'll
• 16:24
  continue
• 16:24
  to
• 16:25
  flirt
• 16:25
  with,
• 16:25
  but
• 16:25
  something
• 16:26
  will
• 16:26
  have
• 16:26
  to
• 16:27
  shift
• 16:27
  at
• 16:27
  some
• 16:28
  point
• 16:28
  where
• 16:29
  I
• 16:29
  wouldn't
• 16:30
  call
• 16:30
  it
• 16:30
  standard
• 16:31
  standardization,
• 16:32
  but
• 16:32
  more
• 16:33
  best
• 16:33
  practices
• 16:34
  and
• 16:34
  standards
• 16:34
  to
• 16:34
  help.
• 16:35
  People.
• 16:36
  But
• 16:36
  I
• 16:36
  don't
• 16:36
  know.
• 16:36
  I
• 16:37
  think
• 16:37
  it's
• 16:37
  turning
• 16:37
  expectations,
• 16:38
  right?
• 16:38
  Both
• 16:39
  from
• 16:39
  an
• 16:39
  industry's
• 16:40
  side
• 16:41
  and
• 16:41
  as
• 16:41
  well
• 16:41
  as
• 16:42
  Irene's
• 16:42
  talking
• 16:42
  about
• 16:42
  an
• 16:42
  individual
• 16:43
  property
• 16:44
  side
• 16:44
  as
• 16:44
  well,
• 16:44
  so
• 16:44
  they
• 16:44
  know
• 16:44
  what
• 16:45
  they're
• 16:45
  expecting.
• 16:46
  Yeah.
• 16:47
  It's
• 16:47
  like
• 16:47
  the
• 16:47
  person
• 16:47
  who
• 16:47
  shows
• 16:48
  up
• 16:48
  and
• 16:49
  has
• 16:49
  never
• 16:49
  been
• 16:50
  glamping
• 16:50
  before
• 16:51
  thinks
• 16:51
  it's
• 16:51
  something
• 16:52
  that
• 16:52
  it's
• 16:52
  not
• 16:53
  right,
• 16:53
  because
• 16:53
  maybe
• 16:53
  it
• 16:53
  was
• 16:54
  advertised
• 16:54
  differently.
• 16:55
  They
• 16:55
  thought
• 16:55
  it
• 16:55
  was
• 16:56
  how
• 16:56
  to
• 16:57
  bed,
• 16:57
  but
• 16:57
  then
• 16:57
  it,
• 16:57
  it's
• 16:58
  a
• 16:58
  mat
• 16:58
  on
• 16:58
  the
• 16:58
  ground
• 16:59
  or,
• 16:59
  maybe
• 16:59
  the,
• 17:01
  for
• 17:01
  whatever
• 17:01
  reason
• 17:02
  just
• 17:02
  was,
• 17:02
  they
• 17:02
  never
• 17:02
  go
• 17:03
  glamping
• 17:03
  again.
• 17:04
  And
• 17:04
  that
• 17:05
  cost
• 17:05
  of
• 17:05
  acquisition
• 17:06
  for
• 17:07
  a
• 17:07
  for
• 17:07
  every
• 17:08
  single
• 17:08
  user
• 17:09
  it
• 17:09
  becomes
• 17:09
  higher
• 17:09
  and
• 17:10
  higher
• 17:10
  when
• 17:10
  we
• 17:10
  can't
• 17:11
  keep
• 17:11
  people
• 17:11
  to
• 17:11
  come
• 17:12
  around
• 17:12
  and
• 17:12
  go
• 17:12
  again
• 17:13
  and
• 17:13
  again,
• 17:14
  and
• 17:14
  for
• 17:14
  some
• 17:15
  people
• 17:15
  might
• 17:15
  be
• 17:15
  we,
• 17:16
  in
• 17:16
  the
• 17:16
  past
• 17:17
  too,
• 17:17
  we've
• 17:17
  always
• 17:17
  heard
• 17:17
  these
• 17:18
  comments
• 17:18
  of
• 17:18
  people
• 17:18
  who
• 17:19
  write
• 17:19
  in
• 17:19
  and
• 17:19
  say,
• 17:19
  there
• 17:20
  was
• 17:20
  a,
• 17:20
  I
• 17:20
  saw
• 17:21
  a
• 17:21
  snake
• 17:21
  or
• 17:22
  man
• 17:22
  there
• 17:22
  was
• 17:23
  bugs,
• 17:24
  it's
• 17:24
  yeah
• 17:24
  you're
• 17:24
  in
• 17:24
  the
• 17:24
  outdoors.
• 17:25
  That's
• 17:25
  just
• 17:25
  gonna
• 17:26
  happen.
• 17:26
  And
• 17:26
  you
• 17:26
  gotta
• 17:27
  deal
• 17:27
  with
• 17:27
  that.
• 17:27
  And
• 17:28
  yeah,
• 17:28
  and
• 17:29
  maybe
• 17:29
  those
• 17:29
  people
• 17:29
  aren't
• 17:30
  right
• 17:30
  for
• 17:31
  the
• 17:31
  space
• 17:31
  and
• 17:31
  they
• 17:31
  should
• 17:32
  stay
• 17:32
  in
• 17:33
  hotels.
• 17:33
  But
• 17:33
  I
• 17:33
  think
• 17:33
  a
• 17:33
  lot
• 17:34
  of
• 17:34
  the
• 17:34
  growth
• 17:34
  over
• 17:34
  the
• 17:35
  last
• 17:36
  three
• 17:36
  years,
• 17:37
  four
• 17:37
  years
• 17:37
  has
• 17:37
  been
• 17:37
  this,
• 17:38
  glamping
• 17:38
  continues
• 17:39
  to
• 17:39
  be
• 17:39
  this
• 17:39
  gateway
• 17:40
  to
• 17:40
  the
• 17:40
  outdoors
• 17:41
  and
• 17:41
  the
• 17:41
  people
• 17:41
  that
• 17:41
  we
• 17:41
  can
• 17:42
  take
• 17:42
  from
• 17:42
  the
• 17:42
  hotel
• 17:42
  space
• 17:43
  that
• 17:43
  said,
• 17:44
  and
• 17:44
  I'm
• 17:44
  used
• 17:44
  to
• 17:44
  going
• 17:45
  to
• 17:45
  hotel,
• 17:45
  staying
• 17:45
  in
• 17:45
  Dallas,
• 17:46
  staying
• 17:46
  in
• 17:46
  Nashville,
• 17:47
  going
• 17:47
  to
• 17:47
  San
• 17:47
  Francisco,
• 17:48
  staying
• 17:49
  in
• 17:49
  a
• 17:49
  hotel
• 17:49
  and
• 17:49
  going
• 17:50
  to
• 17:50
  do
• 17:50
  whatever.
• 17:51
  Now
• 17:52
  sure.
• 17:52
  They're
• 17:52
  not
• 17:52
  going
• 17:53
  glamping
• 17:53
  every
• 17:53
  weekend,
• 17:54
  but
• 17:54
  it's
• 17:54
  part
• 17:54
  of
• 17:54
  their
• 17:55
  repertoire.
• 17:56
  The
• 17:56
  industry
• 17:56
  as
• 17:57
  a
• 17:57
  whole
• 17:57
  continues
• 17:58
  to
• 17:58
  reap
• 17:58
  benefits
• 17:59
  when
• 17:59
  we
• 17:59
  can
• 18:00
  get
• 18:00
  those
• 18:01
  people
• 18:01
  who
• 18:01
  use
• 18:02
  glamping
• 18:02
  as
• 18:02
  this
• 18:02
  gateway
• 18:03
  to
• 18:03
  the
• 18:03
  outdoors,
• 18:03
  because
• 18:04
  maybe
• 18:04
  they
• 18:04
  didn't
• 18:04
  grow
• 18:05
  up
• 18:05
  in
• 18:05
  the
• 18:05
  outdoors.
• 18:06
  And
• 18:06
  what
• 18:06
  can
• 18:06
  we
• 18:07
  do?
• 18:07
  I
• 18:07
  think
• 18:08
  we'll
• 18:08
  get
• 18:08
  them
• 18:08
  in
• 18:09
  the
• 18:09
  door.
• 18:09
  But
• 18:09
  the
• 18:09
  bigger
• 18:10
  question
• 18:10
  is
• 18:10
  how
• 18:10
  do
• 18:10
  we
• 18:10
  actually
• 18:11
  keep
• 18:11
  them.
• 18:12
  What
• 18:12
  does
• 18:12
  it
• 18:12
  take
• 18:12
  to
• 18:12
  actually
• 18:13
  keep
• 18:13
  them
• 18:13
  coming
• 18:14
  back?
• 18:14
  Again
• 18:14
  and
• 18:14
  again.
• 18:16
  Yeah.
• 18:17
  I
• 18:17
  think
• 18:17
  gateway
• 18:17
  to
• 18:17
  the
• 18:18
  outdoors
• 18:18
  is
• 18:19
  a
• 18:19
  really
• 18:19
  good
• 18:20
  tagline.
• 18:21
  It's
• 18:21
  a
• 18:21
  really
• 18:21
  good
• 18:23
  idea.
• 18:24
  Like
• 18:24
  you're
• 18:24
  gonna
• 18:24
  be
• 18:25
  outside,
• 18:26
  like
• 18:26
  you're
• 18:26
  going
• 18:27
  to
• 18:28
  be
• 18:28
  experiencing
• 18:29
  bugs
• 18:30
  and
• 18:30
  inclement
• 18:31
  weather.
• 18:31
  And
• 18:32
  it's
• 18:32
  not
• 18:33
  seated,
• 18:34
  it's
• 18:34
  not
• 18:34
  air
• 18:35
  conditioned.
• 18:36
  So
• 18:36
  it
• 18:36
  is
• 18:36
  like
• 18:37
  this
• 18:37
  gateway
• 18:38
  to
• 18:38
  the
• 18:38
  outdoors.
• 18:39
  It
• 18:39
  has
• 18:40
  both
• 18:40
  like
• 18:41
  the
• 18:41
  lovely,
• 18:42
  beautiful
• 18:42
  things
• 18:43
  of
• 18:43
  nature.
• 18:44
  It
• 18:44
  does
• 18:45
  have
• 18:45
  the
• 18:45
  challenges
• 18:47
  as
• 18:47
  well.
• 18:48
  But
• 18:48
  I
• 18:48
  like
• 18:49
  what
• 18:49
  mark
• 18:49
  likes
• 18:49
  to
• 18:49
  say
• 18:50
  is
• 18:50
  that
• 18:50
  it
• 18:50
  provides
• 18:51
  like
• 18:51
  the
• 18:52
  creature
• 18:52
  comforts
• 18:54
  of
• 18:54
  it's
• 18:54
  gonna
• 18:54
  be
• 18:55
  a
• 18:55
  little
• 18:55
  bit
• 18:55
  easier,
• 18:56
  you
• 18:56
  have
• 18:56
  to
• 18:57
  bring
• 18:57
  the
• 18:57
  biggest
• 18:58
  feedback
• 18:58
  that
• 18:58
  we
• 18:59
  get
• 18:59
  from
• 18:59
  our
• 18:59
  clients
• 19:00
  is
• 19:01
  we
• 19:01
  brought
• 19:01
  too
• 19:01
  much
• 19:02
  stuff.
• 19:04
  And
• 19:05
  that
• 19:05
  I
• 19:05
  think
• 19:06
  is
• 19:06
  kinda
• 19:06
  been
• 19:07
  Testament.
• 19:09
  Yeah.
• 19:09
  We
• 19:09
  use
• 19:09
  this
• 19:09
  thing
• 19:10
  called
• 19:11
  conditioning,
• 19:11
  our
• 19:12
  guest
• 19:13
  in
• 19:13
  our
• 19:13
  view,
• 19:14
  and
• 19:14
  I
• 19:14
  can
• 19:14
  give
• 19:14
  you
• 19:14
  some
• 19:15
  resources
• 19:16
  that
• 19:16
  show
• 19:16
  what
• 19:16
  that
• 19:16
  looks
• 19:16
  like
• 19:17
  is
• 19:17
  you
• 19:18
  condition
• 19:18
  your
• 19:18
  client
• 19:19
  prior
• 19:20
  to
• 19:21
  like
• 19:22
  they
• 19:22
  would
• 19:22
  a
• 19:22
  hotel.
• 19:23
  What
• 19:24
  we
• 19:24
  do
• 19:24
  is
• 19:24
  we
• 19:24
  tell
• 19:25
  them
• 19:25
  what
• 19:25
  to
• 19:25
  like
• 19:25
  almost
• 19:26
  like
• 19:26
  V
• 19:26
  B
• 19:26
  O
• 19:26
  I
• 19:27
  actually
• 19:27
  think
• 19:28
  V
• 19:28
  B
• 19:28
  O
• 19:28
  does
• 19:28
  it
• 19:28
  best
• 19:29
  where
• 19:29
  you
• 19:29
  can
• 19:29
  build
• 19:29
  in
• 19:30
  some
• 19:30
  emails
• 19:31
  that
• 19:31
  are
• 19:32
  responsive
• 19:32
  to
• 19:32
  maybe
• 19:32
  the
• 19:32
  season
• 19:33
  that
• 19:33
  you're
• 19:33
  in.
• 19:34
  So
• 19:34
  we
• 19:34
  run
• 19:35
  tip
• 19:35
  or
• 19:35
  fall
• 19:37
  and
• 19:37
  each
• 19:37
  season
• 19:38
  brings
• 19:39
  with
• 19:39
  it
• 19:40
  a
• 19:40
  different
• 19:41
  sort
• 19:41
  of
• 19:41
  climate
• 19:43
  list
• 19:43
  and
• 19:43
  different
• 19:44
  area.
• 19:45
  So
• 19:45
  what
• 19:45
  we
• 19:46
  do
• 19:46
  is
• 19:46
  we
• 19:47
  have,
• 19:47
  we
• 19:47
  can
• 19:48
  that
• 19:48
  with
• 19:49
  Field
• 19:49
  guide.
• 19:49
  So
• 19:49
  it
• 19:50
  was
• 19:50
  very
• 19:50
  easy
• 19:51
  toand
• 19:51
  on
• 19:51
  that
• 19:52
  because
• 19:52
  we're
• 19:52
  called
• 19:52
  the
• 19:52
  field.
• 19:53
  So
• 19:53
  we
• 19:53
  call
• 19:53
  it
• 19:54
  the
• 19:54
  field
• 19:54
  guide
• 19:54
  and
• 19:54
  it
• 19:55
  provides
• 19:55
  them
• 19:56
  all
• 19:57
  the
• 19:57
  kind
• 19:57
  of
• 19:58
  magazine
• 19:58
  way,
• 20:00
  all
• 20:00
  the
• 20:00
  things
• 20:00
  that
• 20:00
  they
• 20:01
  can
• 20:01
  do
• 20:02
  to
• 20:02
  experience
• 20:03
  and
• 20:03
  what
• 20:03
  the
• 20:03
  weather
• 20:04
  could
• 20:04
  be
• 20:04
  during
• 20:05
  their
• 20:05
  stay.
• 20:06
  So
• 20:06
  that
• 20:06
  they're,
• 20:07
  so
• 20:07
  if
• 20:07
  we're
• 20:08
  in
• 20:08
  the
• 20:08
  middle
• 20:08
  of
• 20:09
  locus
• 20:09
  season,
• 20:10
  they're
• 20:11
  hearing
• 20:11
  about
• 20:11
  it.
• 20:11
  If
• 20:11
  we're
• 20:11
  in
• 20:11
  the
• 20:12
  middle
• 20:12
  of
• 20:12
  these
• 20:12
  three
• 20:13
  fields
• 20:13
  and
• 20:13
  there's,
• 20:14
  everywhere,
• 20:14
  we
• 20:15
  absolutely
• 20:16
  want
• 20:16
  them
• 20:16
  to
• 20:16
  know.
• 20:17
  If
• 20:17
  we're
• 20:17
  in
• 20:17
  the
• 20:17
  middle
• 20:17
  of
• 20:17
  fall,
• 20:18
  obviously
• 20:19
  fall,
• 20:19
  it's
• 20:20
  the
• 20:20
  weather's
• 20:21
  going
• 20:21
  to
• 20:21
  shift.
• 20:21
  So
• 20:21
  we're
• 20:22
  constantly,
• 20:23
  there's
• 20:23
  oftentimes
• 20:24
  ways
• 20:25
  of
• 20:25
  doing
• 20:25
  that
• 20:25
  through
• 20:26
  your
• 20:26
  booking
• 20:26
  platform
• 20:27
  that
• 20:27
  makes
• 20:28
  it
• 20:28
  very
• 20:29
  seamless,
• 20:30
  a
• 20:30
  heavy
• 20:30
  lift.
• 20:30
  The
• 20:30
  heavy
• 20:31
  lift
• 20:31
  is
• 20:31
  actually
• 20:32
  in
• 20:32
  the
• 20:32
  curation
• 20:33
  of
• 20:33
  it.
• 20:34
  And
• 20:34
  then.
• 20:34
  Through,
• 20:35
  we
• 20:35
  go
• 20:35
  in
• 20:35
  and
• 20:35
  take
• 20:36
  out
• 20:36
  the
• 20:36
  PDF
• 20:37
  that
• 20:37
  has
• 20:37
  spring
• 20:38
  and
• 20:38
  we
• 20:38
  input
• 20:39
  summer,
• 20:40
  and
• 20:40
  then
• 20:40
  that
• 20:40
  summer
• 20:41
  one
• 20:41
  that
• 20:41
  they
• 20:42
  need.
• 20:42
  And
• 20:42
  then
• 20:42
  we
• 20:42
  embedded
• 20:43
  in
• 20:43
  PDFs
• 20:44
  on
• 20:44
  our
• 20:44
  website.
• 20:45
  So
• 20:46
  in
• 20:46
  the
• 20:46
  case,
• 20:47
  if
• 20:47
  they
• 20:47
  can
• 20:48
  generated
• 20:49
  one
• 20:49
  through
• 20:50
  the
• 20:50
  booking
• 20:50
  platform,
• 20:51
  they're
• 20:51
  able
• 20:52
  to
• 20:52
  access
• 20:53
  it
• 20:53
  from
• 20:53
  our
• 20:53
  website.
• 20:55
  Touchpoint
• 20:55
  is
• 20:55
  we
• 20:56
  do
• 20:56
  send
• 20:56
  a
• 20:57
  final
• 20:57
  email
• 20:57
  about
• 20:58
  two
• 20:58
  weeks
• 20:59
  prior
• 20:59
  to
• 20:59
  their
• 20:59
  stay.
• 21:00
  And
• 21:01
  in
• 21:01
  the,
• 21:01
  you
• 21:01
  can
• 21:02
  condition
• 21:03
  your
• 21:03
  guests.
• 21:04
  One
• 21:04
  of
• 21:04
  the
• 21:04
  things
• 21:04
  that,
• 21:04
  that's
• 21:05
  what
• 21:05
  we
• 21:05
  found
• 21:05
  in
• 21:05
  your
• 21:06
  too
• 21:06
  much
• 21:06
  stuff,
• 21:07
  we
• 21:07
  have
• 21:07
  guests
• 21:07
  showing
• 21:07
  up
• 21:08
  that
• 21:08
  think
• 21:08
  that
• 21:09
  they
• 21:09
  can,
• 21:10
  plug
• 21:10
  in
• 21:10
  a
• 21:10
  microwave,
• 21:11
  to
• 21:11
  what
• 21:11
  they
• 21:11
  will
• 21:11
  see
• 21:11
  and
• 21:12
  feel
• 21:13
  which
• 21:14
  they
• 21:14
  can
• 21:15
  do
• 21:15
  through
• 21:15
  your
• 21:15
  website,
• 21:16
  through
• 21:16
  social
• 21:17
  media.
• 21:17
  Are
• 21:18
  you
• 21:18
  kid
• 21:18
  friendly?
• 21:18
  Are
• 21:19
  you
• 21:19
  not?
• 21:19
  Do
• 21:19
  you
• 21:19
  like
• 21:20
  dogs?
• 21:20
  Do
• 21:20
  you
• 21:20
  not
• 21:21
  those
• 21:21
  sources
• 21:22
  for
• 21:22
  us.
• 21:25
  Yeah,
• 21:25
  I
• 21:25
  think
• 21:25
  that's
• 21:26
  the
• 21:26
  key
• 21:26
  right
• 21:27
  there.
• 21:27
  Irene,
• 21:28
  somehow,
• 21:28
  if
• 21:28
  we're
• 21:29
  gonna
• 21:29
  standardize
• 21:29
  on
• 21:30
  something,
• 21:30
  it's
• 21:31
  it
• 21:31
  would
• 21:31
  be
• 21:31
  a
• 21:31
  process
• 21:32
  on
• 21:33
  how
• 21:33
  to
• 21:33
  set
• 21:33
  the
• 21:34
  right
• 21:34
  expectations
• 21:35
  with
• 21:35
  the
• 21:35
  customer
• 21:36
  because
• 21:36
  we
• 21:36
  are
• 21:37
  admittingly
• 21:38
  clamping
• 21:39
  light,
• 21:39
  I'm
• 21:40
  sure
• 21:40
  we
• 21:40
  don't
• 21:40
  have
• 21:40
  the
• 21:41
  sort
• 21:41
  of
• 21:41
  amenities
• 21:41
  that
• 21:42
  you
• 21:42
  do,
• 21:43
  but
• 21:43
  work
• 21:43
  in
• 21:43
  a
• 21:43
  really
• 21:44
  unique
• 21:44
  hard
• 21:45
  get
• 21:45
  to
• 21:45
  kind
• 21:45
  of
• 21:46
  spot.
• 21:46
  And
• 21:47
  that's
• 21:47
  part
• 21:47
  of
• 21:47
  the
• 21:47
  appeal.
• 21:48
  So
• 21:48
  trying
• 21:49
  to
• 21:49
  say
• 21:49
  that
• 21:49
  if
• 21:50
  you're
• 21:50
  gonna
• 21:50
  be
• 21:50
  a
• 21:50
  glamping
• 21:51
  facility,
• 21:51
  you've
• 21:51
  gotta
• 21:52
  have
• 21:52
  these
• 21:52
  kind
• 21:53
  of
• 21:53
  amenities
• 21:54
  would
• 21:54
  probably
• 21:54
  screen
• 21:55
  somebody
• 21:55
  like
• 21:55
  us
• 21:56
  out
• 21:56
  of
• 21:56
  being
• 21:56
  called
• 21:57
  glamping.
• 21:57
  I
• 21:58
  suppose
• 21:58
  the
• 21:58
  other
• 21:58
  options
• 21:58
  we
• 21:59
  come
• 21:59
  up
• 21:59
  with
• 21:59
  a
• 21:59
  new
• 22:00
  phrase,
• 22:01
  but
• 22:01
  rather
• 22:02
  than
• 22:02
  splitting
• 22:02
  those
• 22:02
  hairs,
• 22:03
  I
• 22:03
  think
• 22:03
  what
• 22:03
  you
• 22:03
  were
• 22:03
  saying
• 22:04
  about
• 22:04
  setting
• 22:05
  the
• 22:05
  expectation.
• 22:06
  So
• 22:06
  when
• 22:06
  someone
• 22:07
  shows
• 22:07
  up,
• 22:07
  they
• 22:08
  know
• 22:08
  what
• 22:08
  they're
• 22:08
  getting
• 22:08
  into
• 22:09
  what
• 22:09
  kind
• 22:09
  of
• 22:09
  amenities
• 22:10
  they're
• 22:10
  gonna
• 22:10
  have
• 22:11
  and
• 22:11
  what
• 22:11
  to
• 22:11
  bring,
• 22:12
  what
• 22:12
  the
• 22:12
  season
• 22:12
  is,
• 22:13
  all
• 22:13
  those
• 22:13
  things
• 22:13
  you
• 22:13
  just
• 22:13
  described.
• 22:15
  Yeah.
• 22:18
  No
• 22:18
  just
• 22:18
  quickly.
• 22:18
  And
• 22:19
  then,
• 22:19
  please
• 22:19
  jump
• 22:19
  in,
• 22:20
  but
• 22:20
  you
• 22:20
  know
• 22:20
  what
• 22:20
  I
• 22:20
  like
• 22:21
  about
• 22:21
  that,
• 22:21
  and
• 22:21
  that
• 22:21
  makes
• 22:21
  a
• 22:21
  lot
• 22:22
  of
• 22:22
  sense
• 22:22
  is
• 22:22
  it's
• 22:23
  the
• 22:23
  word
• 22:23
  expectations,
• 22:24
  right?
• 22:24
  If
• 22:24
  somebody
• 22:25
  feels
• 22:25
  like
• 22:26
  there
• 22:26
  was
• 22:27
  gonna
• 22:27
  be
• 22:27
  wifi
• 22:27
  there
• 22:28
  and
• 22:28
  the
• 22:28
  full
• 22:29
  white
• 22:29
  glove
• 22:29
  service,
• 22:30
  because,
• 22:31
  it
• 22:31
  was
• 22:31
  maybe
• 22:31
  MIS
• 22:32
  represented
• 22:33
  on
• 22:33
  the
• 22:33
  website
• 22:34
  or
• 22:34
  maybe
• 22:34
  it
• 22:34
  was
• 22:34
  just,
• 22:35
  again,
• 22:36
  nowadays
• 22:36
  people's
• 22:37
  attention
• 22:37
  spans
• 22:37
  are
• 22:37
  six
• 22:38
  seconds.
• 22:38
  So
• 22:39
  they,
• 22:40
  the
• 22:40
  information
• 22:40
  could
• 22:41
  be
• 22:41
  clearly
• 22:41
  on
• 22:41
  the
• 22:41
  website,
• 22:42
  but
• 22:42
  then
• 22:42
  they
• 22:42
  just
• 22:43
  didn't
• 22:44
  see
• 22:44
  it,
• 22:44
  or,
• 22:44
  but
• 22:45
  it's
• 22:45
  that
• 22:45
  situation
• 22:46
  where
• 22:46
  when
• 22:47
  expectations
• 22:48
  don't
• 22:48
  align
• 22:49
  to
• 22:49
  reality,
• 22:50
  that's
• 22:51
  when
• 22:51
  it's
• 22:51
  a
• 22:51
  big
• 22:51
  deal.
• 22:51
  If
• 22:51
  we
• 22:52
  tell
• 22:52
  people
• 22:53
  it's
• 22:53
  a
• 22:53
  basic
• 22:54
  pack,
• 22:54
  here's
• 22:54
  what
• 22:55
  it
• 22:55
  is.
• 22:55
  There's
• 22:56
  no,
• 22:56
  Fris,
• 22:56
  X,
• 22:56
  Y,
• 22:57
  and
• 22:57
  Z
• 22:57
  people
• 22:57
  know,
• 22:57
  okay,
• 22:58
  that's
• 22:58
  what
• 22:59
  it
• 22:59
  is.
• 22:59
  Everything's
• 23:00
  fine.
• 23:00
  But
• 23:00
  when
• 23:00
  there's
• 23:00
  that
• 23:01
  misalignment
• 23:01
  of,
• 23:02
  for
• 23:02
  whatever
• 23:02
  reason,
• 23:03
  it
• 23:03
  could
• 23:03
  be
• 23:04
  the
• 23:04
  host
• 23:05
  fault.
• 23:05
  It
• 23:05
  could
• 23:05
  be
• 23:05
  the
• 23:05
  guest
• 23:06
  fault,
• 23:06
  maybe
• 23:06
  a
• 23:06
  mixture
• 23:07
  of
• 23:07
  both.
• 23:08
  That's
• 23:08
  when
• 23:08
  I
• 23:08
  feel
• 23:08
  yeah,
• 23:09
  exactly.
• 23:09
  That,
• 23:09
  that
• 23:10
  the,
• 23:10
  that
• 23:10
  misalignment
• 23:11
  causes
• 23:12
  a
• 23:12
  lot
• 23:12
  of
• 23:12
  friction
• 23:13
  and
• 23:13
  then
• 23:13
  some
• 23:13
  external
• 23:14
  damage
• 23:14
  too,
• 23:15
  because
• 23:15
  then
• 23:16
  it's
• 23:16
  that
• 23:16
  whole,
• 23:16
  simple
• 23:16
  phrase
• 23:17
  that
• 23:17
  we've
• 23:17
  known
• 23:17
  for
• 23:18
  ever
• 23:18
  and
• 23:18
  ever,
• 23:18
  when
• 23:19
  somebody
• 23:19
  has
• 23:19
  a
• 23:19
  bad
• 23:19
  experience,
• 23:20
  man,
• 23:21
  they
• 23:21
  love
• 23:21
  to
• 23:21
  tell
• 23:21
  everybody,
• 23:22
  they
• 23:22
  have
• 23:22
  one
• 23:22
  bad
• 23:22
  experience.
• 23:23
  They
• 23:23
  shout
• 23:24
  about
• 23:24
  it
• 23:24
  from
• 23:24
  the
• 23:24
  rooftops
• 23:25
  and
• 23:25
  they
• 23:25
  have
• 23:25
  a
• 23:25
  great
• 23:26
  experience.
• 23:26
  They
• 23:26
  still
• 23:27
  shout
• 23:27
  about
• 23:27
  it,
• 23:28
  but
• 23:28
  sometimes
• 23:28
  not
• 23:29
  even
• 23:29
  as,
• 23:29
  as
• 23:30
  much
• 23:30
  as
• 23:30
  a
• 23:30
  slight
• 23:31
  bad
• 23:31
  experience.
• 23:32
  Go
• 23:32
  ahead,
• 23:32
  Irene.
• 23:32
  No,
• 23:33
  I
• 23:33
  was
• 23:33
  gonna
• 23:33
  say
• 23:33
  for
• 23:34
  sure.
• 23:34
  I
• 23:34
  always
• 23:34
  say
• 23:34
  we
• 23:34
  have
• 23:35
  6,000
• 23:35
  guests
• 23:35
  to
• 23:35
  see,
• 23:37
  I
• 23:37
  think
• 23:37
  we
• 23:37
  have
• 23:37
  30,
• 23:38
  35
• 23:39
  maybe
• 23:39
  on
• 23:40
  our
• 23:40
  like
• 23:41
  Google
• 23:41
  or
• 23:42
  Travelocity
• 23:43
  or
• 23:43
  Yelp
• 23:43
  or
• 23:43
  whatever.
• 23:44
  It's
• 23:44
  I
• 23:44
  don't,
• 23:45
  I
• 23:45
  might
• 23:45
  cause
• 23:45
  I
• 23:45
  do
• 23:46
  know,
• 23:46
  but
• 23:46
  I
• 23:46
  can't,
• 23:47
  I
• 23:47
  think
• 23:47
  it's
• 23:47
  Google
• 23:48
  and
• 23:49
  but
• 23:49
  I
• 23:49
  have
• 23:50
  your
• 23:51
  return
• 23:51
  guests
• 23:51
  and
• 23:52
  a
• 23:52
  lot
• 23:52
  of
• 23:52
  the
• 23:53
  noisiest
• 23:53
  guest
• 23:54
  is
• 23:54
  the
• 23:54
  guest.
• 23:54
  You
• 23:54
  are,
• 23:55
  obviously
• 23:55
  if
• 23:55
  you're
• 23:56
  striking,
• 23:56
  obviously
• 23:57
  use
• 23:57
  batting
• 23:57
  averages,
• 23:58
  but
• 23:58
  we'll
• 23:58
  even
• 23:59
  be
• 23:59
  better
• 23:59
  than
• 23:59
  batting.
• 23:59
  If
• 23:59
  you
• 23:59
  have
• 24:00
  success
• 24:00
  rate,
• 24:00
  90%
• 24:01
  of
• 24:01
  your
• 24:02
  guests
• 24:02
  that
• 24:02
  are
• 24:02
  leaving
• 24:02
  that
• 24:02
  are
• 24:03
  incredibly
• 24:03
  happy
• 24:04
  with
• 24:04
  what
• 24:04
  it
• 24:04
  is,
• 24:04
  there
• 24:05
  is
• 24:05
  a
• 24:05
  10%
• 24:06
  us,
• 24:06
  but
• 24:06
  let's
• 24:06
  say
• 24:07
  2%
• 24:07
  percent
• 24:08
  of
• 24:08
  guests
• 24:09
  that
• 24:09
  are
• 24:09
  just
• 24:10
  miserable
• 24:10
  and
• 24:10
  frustrated.
• 24:11
  And
• 24:11
  I
• 24:11
  just
• 24:11
  either
• 24:12
  we
• 24:13
  fucked
• 24:13
  up,
• 24:13
  oh,
• 24:13
  excuse
• 24:14
  me,
• 24:14
  we
• 24:14
  messed
• 24:14
  up
• 24:16
  in
• 24:16
  some
• 24:17
  capacity
• 24:18
  that
• 24:18
  happens.
• 24:19
  And
• 24:19
  then
• 24:19
  you
• 24:19
  have
• 24:19
  to
• 24:20
  eat
• 24:20
  it.
• 24:20
  You're
• 24:20
  like,
• 24:21
  no
• 24:21
  100%
• 24:22
  did
• 24:22
  it,
• 24:22
  or
• 24:23
  that
• 24:23
  there's
• 24:24
  unreasonable
• 24:25
  expectations,
• 24:26
  which
• 24:27
  happens
• 24:27
  as
• 24:27
  well.
• 24:29
  But
• 24:29
  I
• 24:29
  think
• 24:29
  that's
• 24:29
  one
• 24:30
  of
• 24:30
  the
• 24:30
  things
• 24:30
  for
• 24:30
  us.
• 24:31
  Like
• 24:31
  how
• 24:31
  do
• 24:31
  you
• 24:31
  define
• 24:32
  glamping?
• 24:33
  Is
• 24:33
  it,
• 24:33
  is
• 24:34
  it
• 24:34
  the
• 24:34
  word
• 24:35
  again,
• 24:35
  like
• 24:35
  Mo
• 24:36
  unaccompanied,
• 24:36
  meaning
• 24:37
  you're
• 24:37
  just
• 24:37
  checking
• 24:37
  in.
• 24:38
  Nobody's
• 24:38
  there
• 24:38
  to
• 24:38
  host
• 24:39
  you.
• 24:39
  It's
• 24:40
  untouched
• 24:41
  automatically
• 24:42
  put
• 24:42
  the,
• 24:43
  get
• 24:43
  the
• 24:44
  user,
• 24:44
  which
• 24:45
  they
• 24:45
  are
• 24:45
  users.
• 24:46
  Find
• 24:46
  the
• 24:47
  user.
• 24:48
  With
• 24:48
  exactly
• 24:48
  what
• 24:49
  it
• 24:49
  is
• 24:49
  that
• 24:49
  they're
• 24:49
  looking
• 24:50
  for,
• 24:50
  because,
• 24:51
  at
• 24:51
  the
• 24:51
  end
• 24:51
  of
• 24:51
  the
• 24:51
  day
• 24:52
  we
• 24:52
  fill
• 24:52
  it
• 24:52
  we're
• 24:52
  no
• 24:53
  less
• 24:53
  than
• 24:53
  15
• 24:54
  touch
• 24:55
  points
• 24:55
  with
• 24:55
  a
• 24:55
  guest
• 24:56
  singing
• 24:57
  to
• 24:57
  their
• 24:57
  stay.
• 24:57
  But
• 24:58
  that's
• 24:58
  what
• 24:58
  we
• 24:58
  modeled
• 24:59
  after.
• 24:59
  And
• 24:59
  for
• 24:59
  us,
• 25:00
  that
• 25:00
  was
• 25:00
  what
• 25:01
  we
• 25:01
  defined
• 25:01
  as
• 25:02
  success
• 25:02
  is
• 25:02
  that
• 25:03
  there's
• 25:03
  a
• 25:03
  lot
• 25:03
  of
• 25:03
  different
• 25:04
  operators
• 25:05
  that
• 25:05
  are
• 25:05
  out
• 25:05
  there
• 25:05
  that
• 25:06
  are
• 25:06
  wanting
• 25:06
  to,
• 25:07
  maybe
• 25:07
  they're
• 25:08
  having
• 25:08
  a
• 25:08
  couple
• 25:08
  of
• 25:08
  accommodations
• 25:09
  on
• 25:09
  some
• 25:09
  property
• 25:10
  that
• 25:10
  they
• 25:11
  already
• 25:11
  own,
• 25:11
  and
• 25:11
  that's
• 25:11
  a
• 25:11
  success
• 25:12
  for
• 25:12
  them.
• 25:13
  And
• 25:13
  we
• 25:13
  can't
• 25:14
  deny
• 25:14
  values
• 25:14
  of
• 25:15
  success
• 25:16
  on
• 25:16
  them.
• 25:16
  I
• 25:16
  have
• 25:17
  to
• 25:17
  be
• 25:17
  able
• 25:17
  to
• 25:17
  say
• 25:18
  that,
• 25:18
  even
• 25:19
  still
• 25:20
  lamping
• 25:20
  or
• 25:20
  what
• 25:21
  I
• 25:21
  see
• 25:21
  to
• 25:21
  be
• 25:22
  exponential,
• 25:23
  I
• 25:23
  can't
• 25:23
  diminish
• 25:23
  what
• 25:24
  somebody
• 25:24
  else
• 25:25
  could.
• 25:26
  And
• 25:26
  that's
• 25:26
  the
• 25:26
  Airbnb
• 25:27
  VRBO
• 25:28
  O
• 25:29
  motel
• 25:29
  hotel
• 25:30
  boutique
• 25:30
  hotel.
• 25:31
  There's
• 25:31
  lots
• 25:31
  of
• 25:31
  a
• 25:31
  space
• 25:33
  in
• 25:33
  this
• 25:34
  arena.
• 25:34
  It's
• 25:34
  very
• 25:35
  fast,
• 25:36
  fascinating
• 25:36
  to
• 25:36
  watch
• 25:37
  sight
• 25:37
  about
• 25:37
  it.
• 25:38
  it's
• 25:39
  just
• 25:39
  a
• 25:39
  lot
• 25:39
  to
• 25:39
  think.
• 25:40
  Think
• 25:40
  about,
• 25:40
  because
• 25:41
  each
• 25:41
  year
• 25:41
  we
• 25:42
  go
• 25:42
  to
• 25:42
  the
• 25:42
  glamping
• 25:43
  show,
• 25:43
  which
• 25:43
  a
• 25:43
  nation
• 25:44
  of
• 25:44
  the
• 25:44
  year's
• 25:45
  growth
• 25:46
  and
• 25:47
  the
• 25:47
  years
• 25:47
  binocular
• 25:48
  into
• 25:49
  the
• 25:49
  next
• 25:49
  what's
• 25:49
  this
• 25:50
  industry
• 25:50
  going
• 25:50
  to
• 25:51
  do
• 25:51
  and
• 25:51
  who
• 25:52
  are
• 25:52
  the
• 25:52
  makers
• 25:52
  that
• 25:52
  are
• 25:53
  gonna
• 25:53
  make
• 25:53
  it
• 25:53
  happen?
• 25:53
  Because
• 25:54
  they're
• 25:54
  on
• 25:54
  this
• 25:54
  call
• 25:56
  are
• 25:56
  the
• 25:56
  ones
• 25:56
  that
• 25:56
  are
• 25:56
  also
• 25:57
  defining
• 25:57
  what
• 25:57
  the
• 25:57
  trajectory
• 25:58
  is
• 25:58
  because
• 25:59
  we're
• 25:59
  invested
• 25:59
  in
• 25:59
  it.
• 26:01
  Every
• 26:01
  they're
• 26:01
  not,
• 26:01
  or
• 26:02
  they're
• 26:03
  hoping
• 26:03
  that
• 26:03
  there's
• 26:03
  some
• 26:04
  experts
• 26:04
  in
• 26:04
  the
• 26:05
  room.
• 26:05
  Again,
• 26:05
  they're
• 26:06
  looking
• 26:06
  to
• 26:06
  us
• 26:07
  to
• 26:07
  define
• 26:07
  what
• 26:07
  those
• 26:08
  that's,
• 26:08
  where
• 26:09
  a
• 26:09
  lot
• 26:09
  of
• 26:09
  my
• 26:10
  thought
• 26:11
  time
• 26:11
  and
• 26:11
  attention
• 26:11
  has
• 26:12
  been
• 26:12
  to
• 26:12
  has
• 26:12
  been
• 26:13
  the
• 26:13
  definition,
• 26:14
  the
• 26:14
  standards
• 26:15
  by
• 26:15
  which
• 26:16
  each
• 26:16
  one
• 26:16
  of
• 26:16
  those
• 26:17
  kind
• 26:17
  of,
• 26:18
  is
• 26:18
  it
• 26:18
  a
• 26:18
  motel
• 26:19
  you
• 26:19
  enter
• 26:19
  through
• 26:19
  the
• 26:19
  back
• 26:19
  door
• 26:21
  or
• 26:21
  there's
• 26:21
  valet
• 26:22
  and
• 26:22
  you
• 26:22
  walk
• 26:23
  in
• 26:23
  and
• 26:23
  that
• 26:23
  there
• 26:24
  is
• 26:24
  spa
• 26:25
  restaurant
• 26:27
  service,
• 26:27
  right?
• 26:28
  And
• 26:28
  there
• 26:29
  is
• 26:29
  room
• 26:29
  for
• 26:29
  that.
• 26:30
  It's
• 26:30
  gonna
• 26:30
  be
• 26:30
  really
• 26:31
  interest.
• 26:31
  To
• 26:31
  see
• 26:32
  the
• 26:32
  next
• 26:32
  few
• 26:32
  years
• 26:33
  growth
• 26:33
  in
• 26:33
  that
• 26:34
  area.
• 26:35
  Yeah.
• 26:36
  I
• 26:36
  think
• 26:36
  it's
• 26:36
  just
• 26:36
  to
• 26:37
  jump
• 26:37
  in
• 26:37
  on
• 26:37
  two
• 26:37
  points
• 26:37
  here,
• 26:38
  I
• 26:38
  think
• 26:38
  with
• 26:38
  glamping
• 26:38
  specifically,
• 26:39
  it's
• 26:39
  gonna
• 26:39
  be
• 26:39
  just
• 26:40
  like
• 26:40
  Camping
• 26:40
  and
• 26:40
  that
• 26:41
  there's
• 26:41
  and
• 26:41
  honestly
• 26:41
  just
• 26:41
  like
• 26:42
  hotels,
• 26:42
  resorts,
• 26:42
  motels,
• 26:43
  like
• 26:43
  you're
• 26:43
  talking
• 26:43
  about,
• 26:44
  I
• 26:44
  think
• 26:44
  there's
• 26:44
  always
• 26:44
  gonna
• 26:45
  be
• 26:45
  a
• 26:45
  different
• 26:45
  set
• 26:45
  of
• 26:45
  standards
• 26:46
  based
• 26:46
  on
• 26:46
  what
• 26:47
  you
• 26:47
  are
• 26:47
  trying
• 26:47
  to
• 26:48
  accomplish,
• 26:48
  what
• 26:48
  you
• 26:49
  goals
• 26:49
  are,
• 26:49
  who
• 26:49
  you
• 26:49
  want
• 26:50
  to
• 26:50
  attract.
• 26:50
  And
• 26:50
  so
• 26:50
  I
• 26:51
  think
• 26:51
  there
• 26:51
  are
• 26:51
  certainly
• 26:52
  a
• 26:52
  place
• 26:52
  for
• 26:52
  leaders
• 26:53
  like
• 26:53
  the
• 26:53
  American
• 26:53
  glamping
• 26:54
  association,
• 26:54
  like
• 26:55
  glamping
• 26:55
  hub,
• 26:55
  like
• 26:56
  places
• 26:56
  like
• 26:56
  that
• 26:57
  to
• 26:57
  set
• 26:57
  a
• 26:58
  base
• 26:58
  expectation,
• 26:59
  not
• 26:59
  from
• 27:00
  a
• 27:00
  definition
• 27:00
  of
• 27:00
  glamping
• 27:01
  or
• 27:01
  from
• 27:01
  maybe
• 27:01
  a
• 27:02
  categorical
• 27:02
  standpoint.
• 27:03
  And
• 27:03
  I
• 27:03
  don't
• 27:03
  know
• 27:03
  what
• 27:03
  those
• 27:04
  look
• 27:04
  like
• 27:04
  or
• 27:04
  what
• 27:04
  those
• 27:05
  words
• 27:05
  are,
• 27:05
  but
• 27:06
  I
• 27:06
  think
• 27:06
  that's
• 27:06
  people
• 27:07
  like
• 27:07
  glamping
• 27:08
  hub
• 27:08
  and
• 27:08
  the
• 27:08
  places
• 27:09
  where
• 27:09
  consumers
• 27:09
  flock
• 27:10
  are
• 27:10
  gonna
• 27:10
  end
• 27:10
  up
• 27:10
  setting
• 27:11
  these
• 27:11
  standards
• 27:11
  almost
• 27:12
  by
• 27:12
  accident.
• 27:13
  And
• 27:13
  then
• 27:14
  you
• 27:14
  transition
• 27:14
  to
• 27:14
  the
• 27:14
  kind
• 27:15
  of
• 27:15
  expectation
• 27:15
  from
• 27:15
  the
• 27:15
  individual
• 27:16
  property
• 27:16
  level.
• 27:17
  And
• 27:17
  that's
• 27:17
  again,
• 27:17
  communicated
• 27:18
  through
• 27:18
  all
• 27:18
  the
• 27:18
  ways
• 27:18
  that
• 27:19
  we're
• 27:19
  talking
• 27:19
  about.
• 27:19
  It's
• 27:19
  not
• 27:19
  new
• 27:20
  to
• 27:20
  glamping.
• 27:21
  It's
• 27:21
  the
• 27:21
  same
• 27:21
  thing
• 27:22
  that's
• 27:22
  happened
• 27:22
  at
• 27:22
  hotels
• 27:22
  and
• 27:23
  campgrounds
• 27:23
  for
• 27:24
  20,
• 27:24
  40,
• 27:24
  50
• 27:25
  years,
• 27:25
  right?
• 27:25
  Except
• 27:26
  50
• 27:26
  years
• 27:26
  ago,
• 27:27
  the
• 27:27
  only
• 27:27
  expectations
• 27:28
  you
• 27:28
  had
• 27:28
  to
• 27:28
  set
• 27:28
  were
• 27:28
  on
• 27:28
  the
• 27:29
  billboard
• 27:29
  on
• 27:29
  the
• 27:29
  side
• 27:29
  of
• 27:29
  the
• 27:29
  road
• 27:30
  and
• 27:30
  maybe
• 27:30
  in
• 27:30
  the
• 27:30
  good
• 27:30
  Sam
• 27:31
  guidebook
• 27:31
  that
• 27:31
  was
• 27:31
  printed.
• 27:32
  And
• 27:32
  now
• 27:33
  you've
• 27:33
  gotta
• 27:33
  set
• 27:33
  expectations
• 27:34
  on
• 27:34
  Google,
• 27:34
  my
• 27:34
  business
• 27:35
  and
• 27:35
  your
• 27:35
  website
• 27:35
  and
• 27:35
  your
• 27:36
  email
• 27:36
  and
• 27:36
  your
• 27:36
  staff
• 27:36
  communication
• 27:37
  and
• 27:37
  over
• 27:37
  the
• 27:37
  phone
• 27:38
  and
• 27:38
  on
• 27:38
  chat
• 27:38
  and
• 27:38
  on
• 27:38
  20
• 27:39
  other
• 27:39
  places,
• 27:39
  right?
• 27:40
  Like
• 27:40
  you're
• 27:40
  talking
• 27:40
  about
• 27:41
  all
• 27:41
  your
• 27:41
  touch
• 27:41
  points,
• 27:41
  Irene.
• 27:42
  And
• 27:42
  so
• 27:43
  it,
• 27:43
  it
• 27:43
  takes
• 27:43
  some
• 27:43
  investment
• 27:44
  in
• 27:44
  either
• 27:45
  a
• 27:45
  person
• 27:45
  to
• 27:45
  help
• 27:46
  you
• 27:46
  do
• 27:46
  that
• 27:46
  or
• 27:46
  staff
• 27:47
  time
• 27:47
  to
• 27:47
  do
• 27:47
  it
• 27:47
  or
• 27:48
  you
• 27:48
  to
• 27:48
  do
• 27:48
  it.
• 27:49
  But
• 27:49
  those
• 27:49
  expectations
• 27:50
  are
• 27:50
  being
• 27:51
  shaped
• 27:51
  by
• 27:51
  how
• 27:51
  you
• 27:51
  present
• 27:52
  yourself.
• 27:52
  And
• 27:52
  if
• 27:52
  they're
• 27:52
  presented
• 27:53
  in
• 27:53
  a
• 27:53
  wrong
• 27:53
  way,
• 27:54
  not
• 27:54
  only
• 27:54
  are
• 27:54
  you
• 27:54
  gonna
• 27:55
  lose
• 27:55
  business
• 27:55
  and
• 27:55
  potentially
• 27:56
  not
• 27:56
  attract
• 27:56
  more
• 27:56
  in
• 27:57
  the
• 27:57
  future
• 27:57
  but
• 27:57
  you're
• 27:57
  going
• 27:58
  to
• 27:58
  not
• 27:59
  have
• 27:59
  the
• 27:59
  type
• 27:59
  of
• 27:59
  guests
• 28:00
  that
• 28:00
  will
• 28:00
  have
• 28:01
  the
• 28:01
  experience
• 28:01
  that
• 28:01
  you
• 28:01
  wanted
• 28:02
  to
• 28:02
  have.
• 28:02
  And
• 28:02
  funny
• 28:02
  enough
• 28:03
  on
• 28:03
  that.
• 28:03
  When
• 28:03
  the
• 28:04
  association
• 28:04
  first
• 28:04
  started,
• 28:05
  the
• 28:05
  mandate
• 28:06
  that
• 28:07
  people
• 28:07
  had
• 28:08
  at
• 28:08
  the
• 28:08
  beginning
• 28:08
  was.
• 28:10
  This
• 28:10
  standardization,
• 28:11
  almost
• 28:11
  this
• 28:12
  to
• 28:12
  define
• 28:12
  what
• 28:12
  a
• 28:13
  glamping
• 28:13
  unit
• 28:13
  is
• 28:14
  or
• 28:15
  isn't,
• 28:16
  and
• 28:16
  to
• 28:16
  create
• 28:16
  a
• 28:16
  star
• 28:17
  system,
• 28:18
  at
• 28:18
  that
• 28:18
  point
• 28:18
  in
• 28:18
  time,
• 28:18
  I
• 28:18
  think
• 28:19
  it
• 28:19
  was
• 28:19
  still,
• 28:19
  think
• 28:20
  glamping
• 28:20
  in
• 28:20
  general
• 28:20
  is
• 28:20
  still
• 28:21
  nascent
• 28:21
  and
• 28:22
  young
• 28:22
  compared
• 28:22
  to
• 28:23
  the
• 28:24
  hotel
• 28:24
  industry.
• 28:24
  I
• 28:24
  don't
• 28:24
  think
• 28:25
  anybody
• 28:25
  would
• 28:25
  argue
• 28:26
  that,
• 28:27
  but
• 28:27
  we
• 28:27
  made
• 28:27
  the
• 28:27
  decision
• 28:28
  not
• 28:29
  to
• 28:30
  standardize
• 28:31
  that
• 28:31
  or
• 28:31
  define
• 28:32
  it
• 28:32
  because
• 28:33
  we
• 28:33
  felt
• 28:33
  like
• 28:34
  at
• 28:34
  some
• 28:35
  point
• 28:35
  it
• 28:35
  would
• 28:35
  make
• 28:35
  sense
• 28:36
  but
• 28:36
  to
• 28:36
  what
• 28:37
  benefit,
• 28:38
  right?
• 28:38
  So
• 28:38
  for
• 28:38
  example,
• 28:38
  back
• 28:39
  then,
• 28:39
  if
• 28:39
  we
• 28:39
  would've
• 28:39
  said
• 28:40
  here's
• 28:40
  what
• 28:40
  a
• 28:40
  glamping
• 28:41
  unit
• 28:41
  is,
• 28:41
  or
• 28:41
  isn't
• 28:42
  we
• 28:42
  didn't
• 28:42
  really
• 28:43
  a
• 28:43
  company
• 28:43
  containers
• 28:44
  or
• 28:44
  domes
• 28:45
  or
• 28:45
  things
• 28:46
  that
• 28:46
  were
• 28:46
  coming
• 28:46
  to,
• 28:47
  to
• 28:47
  light
• 28:47
  and
• 28:48
  were
• 28:48
  really
• 28:48
  innovating.
• 28:49
  And
• 28:49
  I
• 28:49
  still
• 28:50
  think
• 28:50
  that
• 28:51
  the
• 28:51
  us
• 28:52
  glamping
• 28:52
  market
• 28:52
  compared
• 28:53
  to
• 28:53
  some
• 28:53
  of
• 28:53
  the
• 28:53
  other
• 28:53
  international
• 28:54
  markets
• 28:54
  is
• 28:54
  very,
• 28:55
  American
• 28:55
  spirit,
• 28:56
  where
• 28:56
  it's
• 28:56
  very
• 28:56
  innovative,
• 28:57
  there's
• 28:57
  something
• 28:58
  new
• 28:58
  and
• 28:58
  different
• 28:58
  every
• 28:59
  week.
• 28:59
  There's.
• 29:00
  There
• 29:00
  and
• 29:00
  to
• 29:01
  contain
• 29:02
  it
• 29:02
  in
• 29:02
  a
• 29:02
  way
• 29:02
  or
• 29:03
  define
• 29:03
  it,
• 29:05
  I
• 29:05
  think
• 29:05
  has
• 29:06
  some
• 29:06
  benefits,
• 29:07
  but
• 29:07
  the
• 29:07
  question's
• 29:08
  gonna
• 29:08
  be
• 29:08
  to
• 29:08
  what
• 29:08
  benefit,
• 29:09
  because
• 29:09
  it
• 29:09
  obviously
• 29:10
  has
• 29:10
  some
• 29:10
  negatives,
• 29:11
  right?
• 29:11
  You
• 29:12
  put
• 29:12
  something
• 29:12
  in
• 29:12
  a
• 29:12
  bucket,
• 29:13
  it
• 29:13
  doesn't
• 29:13
  allow
• 29:13
  it
• 29:13
  to
• 29:14
  naturally
• 29:14
  grow.
• 29:14
  You
• 29:14
  don't
• 29:15
  let
• 29:15
  the
• 29:15
  market
• 29:15
  decide.
• 29:16
  You
• 29:16
  don't
• 29:17
  let
• 29:17
  the
• 29:17
  innovation
• 29:17
  really
• 29:18
  take
• 29:18
  root
• 29:18
  in
• 29:19
  shape.
• 29:20
  And
• 29:20
  what
• 29:20
  does
• 29:20
  that
• 29:20
  do?
• 29:21
  But
• 29:21
  then
• 29:22
  you
• 29:22
  look
• 29:22
  at
• 29:22
  it
• 29:22
  on
• 29:22
  the
• 29:22
  other
• 29:22
  side.
• 29:23
  There's
• 29:23
  always
• 29:23
  that
• 29:23
  argument
• 29:24
  of
• 29:24
  it
• 29:24
  becomes
• 29:24
  harder
• 29:24
  to
• 29:24
  grow
• 29:25
  at
• 29:25
  the
• 29:25
  county
• 29:26
  level
• 29:26
  because
• 29:26
  counties
• 29:26
  don't
• 29:27
  know
• 29:27
  how
• 29:27
  to
• 29:27
  define
• 29:27
  this
• 29:28
  and
• 29:28
  they
• 29:28
  need
• 29:28
  some
• 29:28
  type
• 29:28
  of
• 29:28
  standards
• 29:29
  to
• 29:29
  be
• 29:29
  able
• 29:29
  to
• 29:30
  approve
• 29:31
  it
• 29:31
  in
• 29:31
  investment
• 29:32
  needs
• 29:32
  some
• 29:32
  type
• 29:33
  of
• 29:33
  standardization
• 29:33
  because
• 29:34
  they
• 29:34
  also
• 29:34
  need
• 29:34
  data
• 29:35
  around
• 29:35
  it.
• 29:35
  They
• 29:36
  want
• 29:36
  to
• 29:36
  classify
• 29:36
  it
• 29:36
  because
• 29:37
  they
• 29:37
  need
• 29:37
  to
• 29:37
  put
• 29:37
  numbers
• 29:38
  together
• 29:38
  so
• 29:38
  they
• 29:38
  can
• 29:38
  figure
• 29:39
  out
• 29:39
  how
• 29:39
  risky
• 29:39
  this
• 29:40
  is.
• 29:41
  So
• 29:41
  it's
• 29:41
  interesting
• 29:42
  cuz
• 29:42
  I
• 29:42
  don't
• 29:42
  know
• 29:43
  the
• 29:43
  answers
• 29:43
  to,
• 29:44
  I
• 29:44
  don't
• 29:44
  know
• 29:45
  the
• 29:45
  answers
• 29:45
  to,
• 29:45
  to
• 29:45
  most
• 29:46
  things
• 29:46
  in
• 29:46
  life,
• 29:46
  but
• 29:47
  you
• 29:47
  know
• 29:47
  this
• 29:47
  one
• 29:47
  in
• 29:48
  general,
• 29:48
  it's
• 29:48
  interesting
• 29:49
  because
• 29:49
  it's
• 29:50
  a
• 29:50
  conversation
• 29:50
  that's
• 29:50
  been
• 29:51
  going
• 29:51
  on
• 29:51
  for
• 29:51
  a
• 29:51
  while.
• 29:52
  And
• 29:53
  I
• 29:53
  guess
• 29:53
  my
• 29:53
  mind
• 29:54
  always
• 29:54
  goes
• 29:54
  back
• 29:54
  to
• 29:55
  what.
• 29:56
  Like
• 29:56
  by,
• 29:57
  the
• 29:57
  industry's
• 29:57
  still
• 29:58
  very
• 29:58
  nice
• 29:58
  and
• 29:58
  compared
• 29:58
  to
• 29:58
  the
• 29:58
  hotel
• 29:59
  space
• 29:59
  and
• 29:59
  by
• 30:00
  making
• 30:00
  some
• 30:01
  of
• 30:01
  those
• 30:01
  calls
• 30:01
  or
• 30:01
  decisions
• 30:02
  or
• 30:03
  whatever
• 30:03
  that
• 30:03
  might
• 30:03
  be
• 30:04
  I
• 30:04
  think
• 30:04
  will
• 30:04
  eventually
• 30:04
  happen.
• 30:05
  And
• 30:05
  then
• 30:05
  the
• 30:05
  question's
• 30:06
  gonna
• 30:06
  be
• 30:06
  to
• 30:06
  what
• 30:07
  benefit,
• 30:08
  because
• 30:08
  we've
• 30:08
  seen
• 30:09
  this
• 30:09
  Brian
• 30:09
  to,
• 30:09
  to
• 30:10
  the,
• 30:10
  one
• 30:10
  of
• 30:10
  those
• 30:10
  last
• 30:10
  conversations
• 30:11
  of
• 30:11
  what
• 30:11
  has
• 30:11
  happened
• 30:12
  in
• 30:12
  the
• 30:12
  RV
• 30:13
  space
• 30:14
  and
• 30:14
  how
• 30:14
  that
• 30:14
  has
• 30:14
  caused
• 30:15
  some
• 30:15
  friction
• 30:15
  when
• 30:16
  it
• 30:16
  comes
• 30:16
  to
• 30:16
  the
• 30:16
  nasty
• 30:17
  S
• 30:17
  word
• 30:18
  of
• 30:18
  standardization.
• 30:19
  What
• 30:19
  does
• 30:19
  that
• 30:19
  do
• 30:19
  for
• 30:19
  us?
• 30:20
  And
• 30:20
  I
• 30:20
  think
• 30:20
  there's
• 30:20
  good
• 30:20
  and
• 30:21
  bad.
• 30:21
  And,
• 30:21
  I
• 30:21
  don't,
• 30:21
  I
• 30:21
  don't
• 30:21
  really
• 30:22
  know
• 30:22
  where
• 30:22
  we
• 30:22
  are
• 30:22
  with
• 30:22
  it,
• 30:23
  to
• 30:23
  be
• 30:23
  honest.
• 30:24
  I
• 30:24
  think
• 30:24
  the
• 30:24
  easiest
• 30:25
  way
• 30:25
  to
• 30:25
  set
• 30:25
  standards
• 30:26
  is
• 30:26
  just
• 30:26
  to
• 30:26
  continue
• 30:27
  to
• 30:27
  guide
• 30:27
  people
• 30:28
  with
• 30:28
  best
• 30:28
  practices.
• 30:29
  And
• 30:29
  then
• 30:29
  you
• 30:30
  set
• 30:30
  standards
• 30:30
  without
• 30:31
  calling
• 30:31
  them
• 30:31
  standards
• 30:32
  or
• 30:32
  intending
• 30:32
  to.
• 30:33
  As
• 30:34
  we
• 30:34
  educate
• 30:34
  more
• 30:34
  people
• 30:35
  on
• 30:35
  just
• 30:35
  like
• 30:35
  in
• 30:35
  Campground,
• 30:36
  why
• 30:36
  does
• 30:36
  we
• 30:36
  educate
• 30:36
  more
• 30:37
  people
• 30:37
  on
• 30:38
  wifi
• 30:38
  is
• 30:38
  important
• 30:39
  and
• 30:39
  clean
• 30:40
  bathrooms
• 30:40
  are
• 30:40
  important,
• 30:41
  which
• 30:41
  seems
• 30:41
  like
• 30:41
  we
• 30:42
  should
• 30:42
  already
• 30:42
  know
• 30:42
  that.
• 30:42
  But
• 30:43
  there
• 30:43
  are
• 30:43
  still
• 30:43
  new
• 30:43
  operators
• 30:44
  coming
• 30:44
  into
• 30:44
  this
• 30:44
  space.
• 30:44
  There's
• 30:44
  still
• 30:45
  people
• 30:45
  learning.
• 30:45
  There
• 30:45
  are
• 30:45
  still
• 30:46
  people
• 30:46
  understanding,
• 30:47
  but
• 30:47
  those
• 30:47
  are,
• 30:48
  I
• 30:48
  think
• 30:48
  are
• 30:48
  as
• 30:48
  we
• 30:48
  repeat
• 30:49
  those
• 30:49
  things
• 30:49
  over
• 30:50
  and
• 30:50
  over
• 30:50
  again,
• 30:50
  setting
• 30:51
  standards
• 30:51
  without
• 30:52
  setting
• 30:52
  standards.
• 30:52
  If
• 30:53
  that
• 30:53
  makes
• 30:53
  sense.
• 30:54
  Hey
• 30:54
  guys,
• 30:55
  this
• 30:55
  is
• 30:55
  a
• 30:55
  great
• 30:55
  chat.
• 30:56
  I
• 30:56
  gotta
• 30:56
  go.
• 30:57
  But
• 30:57
  I'm
• 30:57
  really
• 30:57
  loving
• 30:58
  it.
• 30:58
  I'm
• 30:58
  stoked.
• 30:59
  You
• 30:59
  guys
• 30:59
  are
• 30:59
  doing
• 30:59
  this.
• 31:00
  Thanks
• 31:00
  again
• 31:00
  for
• 31:00
  the
• 31:01
  opportunity.
• 31:02
  And
• 31:02
  I
• 31:02
  look
• 31:03
  forward
• 31:03
  to
• 31:04
  watching
• 31:04
  this
• 31:05
  later.
• 31:06
  Thanks,
• 31:06
  Kyle.
• 31:06
  Appreciate
• 31:06
  you
• 31:06
  joining
• 31:07
  us.
• 31:07
  All
• 31:07
  right.
• 31:08
  Take
• 31:08
  care
• 31:08
  guys.
• 31:11
  Thanks
• 31:11
  and
• 31:12
  sorry.
• 31:12
  I
• 31:12
  didn't
• 31:12
  I
• 31:12
  couldn't
• 31:13
  agree
• 31:13
  more,
• 31:13
  I
• 31:13
  think
• 31:14
  one
• 31:14
  of
• 31:14
  the
• 31:14
  things
• 31:14
  that
• 31:14
  in
• 31:15
  Ruben,
• 31:15
  I
• 31:15
  was
• 31:15
  like,
• 31:16
  I
• 31:16
  think
• 31:16
  that
• 31:16
  this
• 31:17
  is
• 31:17
  an
• 31:17
  opportunity
• 31:18
  too,
• 31:18
  cause
• 31:18
  you're
• 31:18
  sitting
• 31:19
  in
• 31:19
  a
• 31:19
  room
• 31:19
  with
• 31:20
  say
• 31:21
  200
• 31:21
  brand
• 31:21
  new
• 31:21
  additive.
• 31:22
  Find
• 31:23
  what
• 31:24
  it
• 31:24
  is
• 31:24
  that
• 31:25
  they
• 31:25
  are
• 31:25
  gonna
• 31:26
  do
• 31:26
  with
• 31:26
  their
• 31:26
  business
• 31:28
  and
• 31:28
  in,
• 31:28
  do
• 31:28
  I
• 31:28
  have
• 31:29
  this
• 31:29
  five
• 31:29
  acre
• 31:29
  land
• 31:30
  land
• 31:30
  conditions,
• 31:31
  and
• 31:31
  zoning
• 31:31
  allows
• 31:32
  me
• 31:32
  to
• 31:32
  do
• 31:32
  it.
• 31:32
  I
• 31:33
  can
• 31:33
  call
• 31:33
  myself
• 31:33
  land,
• 31:35
  but
• 31:36
  I
• 31:36
  could
• 31:36
  then
• 31:36
  have
• 31:38
  a
• 31:38
  location
• 31:39
  that
• 31:39
  ha
• 31:39
  sites
• 31:39
  could
• 31:40
  have
• 31:41
  these
• 31:41
  amenities.
• 31:41
  And
• 31:42
  those
• 31:42
  amenities
• 31:43
  would
• 31:43
  allow
• 31:43
  me
• 31:43
  to
• 31:43
  call
• 31:44
  myself
• 31:45
  X,
• 31:45
  which
• 31:45
  then
• 31:45
  would
• 31:46
  Y
• 31:47
  I
• 31:47
  might
• 31:47
  make
• 31:48
  the
• 31:48
  investment
• 31:48
  to
• 31:49
  do
• 31:49
  that.
• 31:50
  And
• 31:50
  so
• 31:50
  I
• 31:51
  think
• 31:51
  that
• 31:51
  there
• 31:52
  is
• 31:52
  that,
• 31:52
  again,
• 31:53
  not
• 31:53
  that
• 31:54
  this
• 31:55
  group
• 31:55
  has
• 31:56
  to
• 31:56
  define
• 31:56
  what
• 31:56
  that
• 31:56
  is,
• 31:57
  but
• 31:57
  as
• 31:57
  the
• 31:57
  standard
• 31:57
  is
• 31:58
  sites
• 31:59
  and
• 31:59
  amenities
• 32:01
  continues
• 32:02
  to
• 32:02
  refine,
• 32:02
  and
• 32:03
  then
• 32:03
  those
• 32:04
  operators
• 32:04
  say
• 32:06
  I'm
• 32:06
  interested
• 32:06
  in
• 32:07
  ACR
• 32:08
  and
• 32:08
  a
• 32:08
  revenue
• 32:09
  of
• 32:09
  X,
• 32:10
  and
• 32:10
  I
• 32:10
  can
• 32:10
  get
• 32:11
  there
• 32:12
  property
• 32:12
  that
• 32:12
  has
• 32:13
  this.
• 32:13
  I
• 32:14
  think
• 32:14
  that
• 32:14
  would
• 32:15
  make
• 32:15
  it.
• 32:17
  Muddied
• 32:17
  water
• 32:17
  industry.
• 32:18
  And
• 32:18
  we
• 32:18
  will
• 32:19
  have
• 32:19
  a
• 32:19
  ton
• 32:19
  of
• 32:19
  operating.
• 32:20
  We
• 32:20
  interested
• 32:21
  operators
• 32:21
  coming
• 32:22
  in
• 32:22
  going
• 32:23
  because
• 32:23
  the
• 32:23
  industry
• 32:24
  says,
• 32:25
  so
• 32:26
  how
• 32:26
  do
• 32:26
  I
• 32:26
  zero
• 32:27
  win
• 32:28
  on
• 32:28
  exactly
• 32:29
  what
• 32:29
  our
• 32:29
  brand
• 32:30
  and
• 32:30
  business
• 32:31
  and,
• 32:31
  back
• 32:31
  to
• 32:32
  kind
• 32:32
  what
• 32:32
  we
• 32:32
  chatted
• 32:32
  about
• 32:32
  the
• 32:32
  field.
• 32:33
  It
• 32:33
  has
• 32:33
  one
• 32:34
  location
• 32:34
  license.
• 32:34
  I
• 32:34
  know
• 32:35
  exactly
• 32:36
  what
• 32:36
  I
• 32:36
  would
• 32:36
  tell
• 32:36
  an
• 32:36
  operator
• 32:37
  that
• 32:37
  they
• 32:37
  could
• 32:37
  do.
• 32:37
  And
• 32:37
  in
• 32:38
  order
• 32:38
  to
• 32:38
  call
• 32:38
  themselves
• 32:39
  the
• 32:39
  fields
• 32:40
  and
• 32:40
  then
• 32:40
  resort
• 32:41
  a
• 32:41
  glamping
• 32:41
  resort.
• 32:43
  And
• 32:43
  I
• 32:43
  could,
• 32:43
  I
• 32:44
  would
• 32:44
  be
• 32:44
  able
• 32:44
  to
• 32:44
  define
• 32:45
  that
• 32:45
  because
• 32:45
  establish
• 32:46
  brand,
• 32:47
  set
• 32:47
  some
• 32:47
  rules
• 32:47
  on
• 32:47
  what
• 32:48
  it
• 32:48
  is
• 32:48
  what
• 32:48
  it
• 32:48
  looks
• 32:49
  like,
• 32:49
  what
• 32:49
  the
• 32:49
  ADR
• 32:50
  looks
• 32:50
  like
• 32:51
  client
• 32:51
  face
• 32:51
  that
• 32:51
  has
• 32:52
  a
• 32:52
  following.
• 32:53
  That's
• 32:53
  like
• 32:53
  I'm
• 32:53
  interested
• 32:54
  in
• 32:54
  apps
• 32:55
  and
• 32:56
  it's
• 32:56
  just,
• 32:56
  it's,
• 32:57
  there's
• 32:57
  not
• 32:57
  been
• 32:58
  hospitality
• 32:59
  industry.
• 32:59
  That's
• 33:00
  had
• 33:00
  the
• 33:01
  runway,
• 33:01
  the
• 33:02
  accessibility.
• 33:03
  This
• 33:04
  has,
• 33:07
  yeah.
• 33:07
  I
• 33:08
  agree
• 33:08
  that
• 33:08
  I
• 33:08
  think.
• 33:09
  And
• 33:09
  then
• 33:09
  let's
• 33:10
  maybe
• 33:10
  flip
• 33:11
  it
• 33:11
  on
• 33:11
  its
• 33:11
  head.
• 33:11
  And
• 33:11
  if
• 33:11
  we
• 33:11
  wanna
• 33:12
  finish
• 33:12
  this
• 33:12
  conversation,
• 33:13
  before
• 33:13
  I
• 33:13
  flip
• 33:13
  it,
• 33:13
  then
• 33:13
  please
• 33:14
  interject
• 33:14
  Ruben
• 33:15
  or
• 33:15
  Irene.
• 33:15
  And
• 33:15
  tell
• 33:15
  me,
• 33:15
  we
• 33:15
  have
• 33:15
  more
• 33:16
  to
• 33:16
  talk
• 33:16
  about,
• 33:16
  but
• 33:17
  just
• 33:17
  talking
• 33:17
  about
• 33:17
  expectations
• 33:18
  and
• 33:18
  what
• 33:18
  you're
• 33:18
  talking
• 33:18
  about
• 33:19
  from
• 33:19
  an
• 33:19
  operator
• 33:19
  standpoint
• 33:20
  too,
• 33:20
  there's
• 33:20
  also
• 33:20
  that
• 33:21
  flip
• 33:21
  side,
• 33:21
  right?
• 33:22
  What
• 33:22
  are
• 33:22
  the
• 33:22
  operator's
• 33:23
  expectations
• 33:24
  of
• 33:24
  who
• 33:24
  they're
• 33:25
  gonna
• 33:25
  attract
• 33:25
  or
• 33:25
  where
• 33:25
  they're
• 33:26
  gonna
• 33:26
  build,
• 33:26
  or
• 33:26
  how
• 33:27
  many
• 33:27
  people
• 33:27
  they're
• 33:27
  gonna
• 33:27
  get
• 33:27
  the
• 33:28
  first
• 33:28
  week,
• 33:28
  month,
• 33:28
  year,
• 33:29
  10
• 33:29
  years.
• 33:29
  I
• 33:29
  think
• 33:29
  there's
• 33:30
  a
• 33:30
  lot
• 33:30
  of
• 33:30
  people
• 33:30
  right
• 33:30
  now
• 33:31
  in
• 33:31
  this
• 33:31
  industry,
• 33:33
  same
• 33:33
  with
• 33:33
  Camping
• 33:33
  right
• 33:34
  after
• 33:34
  the
• 33:34
  pandemic
• 33:35
  with
• 33:35
  dollar
• 33:35
  signs
• 33:36
  in
• 33:36
  their
• 33:36
  eyes.
• 33:37
  And
• 33:37
  so
• 33:37
  how
• 33:38
  do
• 33:38
  we,
• 33:38
  how
• 33:38
  it's
• 33:38
  the
• 33:38
  flip
• 33:38
  side
• 33:39
  of
• 33:39
  that,
• 33:39
  Ruben?
• 33:39
  How
• 33:39
  do
• 33:39
  we
• 33:39
  set
• 33:40
  expectations
• 33:40
  for
• 33:41
  owners
• 33:41
  that
• 33:41
  yes,
• 33:41
  this
• 33:41
  is
• 33:42
  a
• 33:42
  great
• 33:42
  industry
• 33:42
  to
• 33:42
  get
• 33:43
  into
• 33:43
  if
• 33:43
  you
• 33:43
  do
• 33:44
  it
• 33:44
  right.
• 33:44
  But
• 33:45
  then
• 33:45
  is
• 33:45
  there
• 33:45
  a
• 33:45
  definition
• 33:46
  of
• 33:46
  right.
• 33:47
  The,
• 33:47
  and
• 33:48
  so
• 33:48
  where
• 33:48
  my
• 33:48
  mind
• 33:48
  went
• 33:49
  as
• 33:49
  you
• 33:49
  guys
• 33:49
  were
• 33:50
  doing
• 33:50
  those
• 33:51
  comments
• 33:51
  where
• 33:52
  I
• 33:52
  remember,
• 33:54
  and
• 33:54
  it
• 33:54
  was
• 33:54
  really
• 33:54
  not
• 33:54
  even
• 33:55
  that
• 33:55
  long
• 33:55
  ago,
• 33:55
  but
• 33:55
  even
• 33:56
  when
• 33:56
  we
• 33:56
  first
• 33:56
  started
• 33:57
  pushing
• 33:58
  this
• 33:58
  is
• 33:58
  right
• 33:58
  at
• 33:58
  the
• 33:58
  beginning
• 33:59
  of
• 33:59
  my
• 33:59
  involvement
• 34:00
  in
• 34:00
  this
• 34:00
  space.
• 34:01
  Years
• 34:01
  and
• 34:01
  years
• 34:02
  ago,
• 34:03
  Glamping
• 34:03
  still
• 34:04
  had
• 34:04
  a
• 34:04
  negative
• 34:04
  connotation
• 34:05
  in
• 34:05
  a
• 34:05
  way,
• 34:05
  right?
• 34:06
  People
• 34:06
  are
• 34:06
  like,
• 34:06
  ah,
• 34:06
  glamping.
• 34:07
  I
• 34:07
  don't
• 34:07
  know.
• 34:07
  It's
• 34:08
  really
• 34:08
  expensive.
• 34:09
  And
• 34:09
  that's
• 34:09
  just
• 34:09
  not
• 34:09
  what
• 34:09
  we
• 34:09
  do
• 34:10
  here.
• 34:10
  And
• 34:11
  I
• 34:11
  wouldn't
• 34:11
  go
• 34:11
  glamping
• 34:12
  and
• 34:12
  then
• 34:12
  people
• 34:12
  go
• 34:13
  glamping
• 34:13
  the
• 34:13
  first
• 34:13
  time
• 34:13
  and
• 34:13
  they
• 34:14
  say,
• 34:14
  oh
• 34:14
  yeah,
• 34:14
  I
• 34:14
  don't
• 34:14
  know
• 34:15
  why
• 34:15
  I
• 34:15
  haven't
• 34:15
  been
• 34:15
  doing
• 34:15
  this
• 34:15
  all
• 34:15
  the
• 34:16
  time,
• 34:16
  but
• 34:16
  still
• 34:16
  there
• 34:17
  was
• 34:17
  a
• 34:17
  brand
• 34:17
  awareness,
• 34:18
  a
• 34:18
  brand,
• 34:19
  you
• 34:20
  call
• 34:20
  it
• 34:20
  negativity
• 34:20
  to
• 34:21
  it
• 34:21
  because
• 34:21
  people
• 34:21
  just
• 34:22
  didn't
• 34:22
  really
• 34:22
  understand
• 34:23
  it.
• 34:24
  And
• 34:25
  it
• 34:25
  obviously
• 34:26
  made
• 34:26
  huge
• 34:26
  leaps
• 34:27
  before
• 34:27
  the
• 34:27
  pandemic.
• 34:28
  And
• 34:28
  then
• 34:28
  obviously
• 34:28
  during
• 34:28
  the
• 34:29
  pandemic,
• 34:29
  and
• 34:29
  as
• 34:29
  you
• 34:30
  talk
• 34:30
  about
• 34:30
  dollar
• 34:30
  signs,
• 34:31
  people
• 34:31
  started
• 34:32
  to
• 34:32
  look
• 34:32
  at
• 34:32
  the
• 34:32
  math
• 34:33
  of
• 34:33
  what
• 34:33
  glamping
• 34:33
  meant
• 34:34
  versus
• 34:34
  traditional
• 34:35
  hospitality
• 34:35
  and
• 34:35
  the
• 34:35
  price
• 34:36
  per
• 34:36
  key,
• 34:36
  and
• 34:36
  how
• 34:36
  glamping
• 34:37
  was
• 34:37
  just
• 34:37
  a
• 34:37
  great
• 34:38
  way
• 34:38
  to
• 34:38
  enter
• 34:38
  in
• 34:38
  a
• 34:38
  great
• 34:39
  investment
• 34:40
  into
• 34:40
  hospitality
• 34:41
  in
• 34:42
  general.
• 34:43
  But
• 34:43
  it,
• 34:43
  it's
• 34:43
  a
• 34:43
  nice
• 34:44
  reminder
• 34:44
  that
• 34:44
  there
• 34:45
  have
• 34:45
  been,
• 34:45
  will
• 34:45
  continue
• 34:46
  to
• 34:46
  be.
• 34:46
  And
• 34:46
  I
• 34:46
  remember
• 34:47
  certain
• 34:48
  small,
• 34:49
  medium
• 34:49
  and
• 34:49
  large
• 34:49
  operators
• 34:50
  wanted
• 34:50
  to
• 34:50
  stay
• 34:50
  away
• 34:51
  from
• 34:51
  that
• 34:51
  word.
• 34:52
  As
• 34:52
  in,
• 34:52
  we
• 34:53
  don't
• 34:53
  wanna
• 34:53
  be,
• 34:54
  we
• 34:54
  are,
• 34:55
  but
• 34:55
  we
• 34:55
  want
• 34:55
  to
• 34:55
  be
• 34:56
  our
• 34:56
  own
• 34:56
  thing.
• 34:56
  And
• 34:56
  so
• 34:57
  I
• 34:57
  think
• 34:57
  that's
• 34:57
  the
• 34:58
  interesting
• 34:59
  fluidity
• 35:00
  of
• 35:00
  this
• 35:00
  market
• 35:01
  is
• 35:01
  that
• 35:03
  as
• 35:03
  we
• 35:03
  look
• 35:03
  at
• 35:03
  trying
• 35:04
  to
• 35:06
  define
• 35:07
  in
• 35:07
  any
• 35:07
  way,
• 35:07
  shape
• 35:07
  or
• 35:07
  form,
• 35:08
  because
• 35:09
  of
• 35:09
  the
• 35:09
  nature
• 35:10
  of
• 35:10
  the
• 35:10
  space
• 35:10
  and
• 35:10
  how
• 35:10
  unique
• 35:11
  it
• 35:11
  is,
• 35:12
  how
• 35:12
  how
• 35:13
  much
• 35:13
  creativity,
• 35:14
  innovation
• 35:14
  happens,
• 35:15
  it's
• 35:16
  just
• 35:16
  gonna
• 35:16
  continue
• 35:16
  to
• 35:16
  happen.
• 35:17
  So
• 35:17
  for
• 35:17
  example,
• 35:17
  the
• 35:17
  hotel
• 35:18
  space,
• 35:19
  yeah.
• 35:19
  You
• 35:19
  can
• 35:19
  innovate
• 35:20
  in
• 35:20
  a
• 35:20
  way,
• 35:20
  but
• 35:21
  a
• 35:21
  lot
• 35:21
  of
• 35:21
  that
• 35:21
  stuff
• 35:22
  has
• 35:22
  already
• 35:22
  been
• 35:22
  done
• 35:22
  and
• 35:22
  people
• 35:23
  in
• 35:23
  the
• 35:23
  hotel
• 35:23
  space
• 35:23
  are
• 35:23
  continuing,
• 35:24
  trying
• 35:24
  to
• 35:24
  find
• 35:25
  ways
• 35:25
  to
• 35:26
  create
• 35:26
  something
• 35:26
  different
• 35:27
  new,
• 35:27
  but
• 35:27
  you
• 35:27
  have
• 35:27
  restraints,
• 35:28
  right?
• 35:28
  There's
• 35:28
  certain
• 35:29
  codes
• 35:29
  that
• 35:29
  you
• 35:29
  have
• 35:29
  to
• 35:30
  build
• 35:30
  to
• 35:30
  there's
• 35:30
  certain
• 35:31
  models
• 35:32
  that
• 35:32
  investors
• 35:33
  really
• 35:33
  like.
• 35:34
  And
• 35:34
  so
• 35:34
  it'll
• 35:34
  be
• 35:34
  interesting
• 35:35
  to
• 35:35
  see
• 35:35
  even
• 35:36
  just
• 35:36
  that
• 35:36
  term
• 35:36
  as
• 35:36
  you
• 35:36
  guys
• 35:37
  were
• 35:37
  talking,
• 35:37
  the
• 35:37
  really
• 35:38
  just
• 35:39
  jumped
• 35:39
  in
• 35:39
  my
• 35:39
  mind
• 35:39
  this
• 35:39
  whole,
• 35:41
  everything
• 35:41
  you're
• 35:41
  saying
• 35:42
  I
• 35:42
  agree
• 35:42
  with,
• 35:43
  but
• 35:43
  then
• 35:43
  also
• 35:43
  there's
• 35:44
  even
• 35:44
  just
• 35:44
  the
• 35:44
  term
• 35:45
  itself.
• 35:46
  What
• 35:46
  does
• 35:46
  that
• 35:46
  mean
• 35:47
  to
• 35:47
  operators
• 35:48
  and
• 35:49
  what
• 35:49
  does
• 35:49
  that
• 35:49
  mean
• 35:50
  to
• 35:50
  operators
• 35:50
  who
• 35:50
  maybe
• 35:51
  don't
• 35:51
  want
• 35:52
  to
• 35:52
  gravitate
• 35:52
  towards
• 35:53
  that
• 35:53
  term,
• 35:53
  but
• 35:53
  they
• 35:53
  all,
• 35:54
  but
• 35:54
  for
• 35:55
  all
• 35:55
  intensive
• 35:56
  purposes,
• 35:56
  they
• 35:56
  are
• 35:57
  glamping,
• 35:58
  but
• 35:58
  maybe
• 35:58
  they
• 35:58
  want
• 35:58
  to
• 35:58
  be,
• 35:59
  unique
• 35:59
  hospitality
• 36:00
  or
• 36:00
  maybe
• 36:00
  they
• 36:00
  want
• 36:00
  to
• 36:01
  be
• 36:01
  outdoor
• 36:01
  hospitality
• 36:03
  or
• 36:03
  what
• 36:03
  does
• 36:03
  that
• 36:03
  mean
• 36:04
  hospitality
• 36:04
  or
• 36:05
  what,
• 36:05
  yeah.
• 36:05
  It's
• 36:05
  really
• 36:05
  interesting
• 36:07
  doing
• 36:07
  a
• 36:07
  so
• 36:08
  I
• 36:08
  think
• 36:09
  when
• 36:09
  you
• 36:09
  know
• 36:09
  this,
• 36:09
  when
• 36:10
  I
• 36:10
  started
• 36:10
  the
• 36:10
  field,
• 36:11
  I
• 36:11
  worked
• 36:11
  with
• 36:12
  a
• 36:12
  market
• 36:13
  like
• 36:13
  branding
• 36:14
  slash
• 36:14
  marketing
• 36:14
  strategist
• 36:15
  to
• 36:16
  define
• 36:16
  what
• 36:16
  the
• 36:16
  branding
• 36:17
  market
• 36:18
  is
• 36:18
  and
• 36:18
  how
• 36:18
  to
• 36:18
  hit
• 36:18
  them.
• 36:19
  Really
• 36:20
  got
• 36:20
  me
• 36:20
  in
• 36:20
  front
• 36:20
  of
• 36:21
  my.
• 36:21
  Very
• 36:22
  dream
• 36:22
  target
• 36:23
  liver
• 36:23
  two,
• 36:23
  which
• 36:24
  I
• 36:24
  knew
• 36:24
  then
• 36:24
  would
• 36:24
  be
• 36:24
  repeat
• 36:25
  guest
• 36:25
  test,
• 36:25
  which
• 36:26
  I
• 36:26
  knew
• 36:26
  then
• 36:26
  would
• 36:27
  be
• 36:27
  my
• 36:27
  ideal
• 36:27
  guest
• 36:28
  off
• 36:28
  about
• 36:29
  was
• 36:30
  actually
• 36:30
  a
• 36:30
  great
• 36:31
  length
• 36:31
  was
• 36:32
  actually
• 36:32
  the
• 36:32
  word
• 36:33
  glamping
• 36:34
  in
• 36:35
  my
• 36:35
  demographic,
• 36:36
  my
• 36:36
  target
• 36:37
  demo
• 36:37
  demographic.
• 36:37
  So
• 36:38
  let's
• 36:38
  say
• 36:38
  France
• 36:39
  is
• 36:39
  between
• 36:39
  the
• 36:40
  ages
• 36:40
  of
• 36:40
  40
• 36:42
  and
• 36:42
  75.
• 36:43
  Somebody
• 36:43
  who's
• 36:43
  a
• 36:43
  multi-year
• 36:44
  traveler,
• 36:45
  conscientious
• 36:46
  consumer
• 36:47
  who
• 36:47
  has
• 36:47
  camp
• 36:48
  it
• 36:48
  away
• 36:48
  from
• 36:48
  Camping
• 36:49
  is
• 36:50
  more
• 36:50
  about
• 36:50
  boutique
• 36:50
  hotel
• 36:52
  traveler,
• 36:52
  who
• 36:53
  they're
• 36:53
  looking
• 36:54
  at
• 36:54
  me
• 36:54
  like
• 36:55
  the
• 36:55
  weekend
• 36:55
  traveler
• 36:55
  they're
• 36:55
  coming
• 36:56
  to
• 36:56
  see
• 36:56
  me
• 36:56
  for
• 36:57
  the
• 36:57
  weekend
• 36:58
  they
• 36:58
  have
• 36:59
  in
• 36:59
  pocketbook.
• 37:00
  And
• 37:00
  they're
• 37:01
  happy
• 37:01
  to
• 37:01
  just
• 37:01
  spend
• 37:02
  their
• 37:02
  money,
• 37:03
  the
• 37:03
  word
• 37:03
  glamping
• 37:04
  actually
• 37:04
  steered
• 37:04
  them
• 37:04
  away.
• 37:05
  A
• 37:05
  lot
• 37:05
  of
• 37:06
  our
• 37:06
  marketing
• 37:06
  material,
• 37:07
  we
• 37:07
  would
• 37:07
  not
• 37:07
  use.
• 37:08
  Because
• 37:09
  they
• 37:09
  saw
• 37:09
  glamping.
• 37:10
  I
• 37:10
  dunno
• 37:11
  if
• 37:11
  you
• 37:11
  saw
• 37:11
  Peppa
• 37:11
  pig,
• 37:11
  did
• 37:12
  this
• 37:12
  whole
• 37:13
  thing
• 37:13
  on
• 37:13
  Peppa
• 37:13
  pig
• 37:14
  with
• 37:14
  glamping
• 37:15
  and
• 37:15
  Barbie
• 37:15
  did
• 37:15
  a
• 37:16
  glamping
• 37:17
  some
• 37:17
  of
• 37:18
  the
• 37:18
  OC
• 37:19
  what
• 37:19
  are
• 37:19
  they
• 37:19
  called
• 37:20
  the
• 37:20
  Housewives,
• 37:21
  where
• 37:21
  it's
• 37:21
  seems
• 37:22
  very
• 37:22
  kicky
• 37:22
  key.
• 37:24
  And
• 37:25
  it
• 37:25
  was,
• 37:25
  how
• 37:25
  do
• 37:25
  you,
• 37:25
  if
• 37:26
  that,
• 37:27
  how
• 37:27
  do
• 37:27
  you
• 37:27
  steer
• 37:27
  people
• 37:28
  away
• 37:28
  from
• 37:28
  the
• 37:29
  key
• 37:29
  stuff
• 37:30
  and
• 37:30
  get
• 37:30
  it
• 37:31
  to
• 37:31
  be
• 37:31
  where
• 37:31
  it's
• 37:31
  really
• 37:32
  authentic?
• 37:33
  And
• 37:34
  so
• 37:34
  Mexico
• 37:34
  used
• 37:35
  the
• 37:35
  term
• 37:36
  grounded
• 37:36
  luxury,
• 37:36
  which
• 37:37
  is
• 37:37
  one
• 37:37
  of
• 37:37
  the
• 37:37
  things
• 37:38
  that
• 37:38
  we've
• 37:38
  applied
• 37:39
  to
• 37:40
  for
• 37:40
  just
• 37:41
  the
• 37:41
  reason
• 37:41
  that
• 37:41
  you
• 37:41
  said.
• 37:42
  So
• 37:42
  once
• 37:42
  you
• 37:42
  define
• 37:44
  glamping,
• 37:45
  what
• 37:45
  do
• 37:45
  you
• 37:45
  do
• 37:45
  with
• 37:45
  people
• 37:46
  that
• 37:46
  laundry?
• 37:47
  It
• 37:47
  is
• 37:47
  it's
• 37:48
  again,
• 37:48
  it's
• 37:48
  just
• 37:49
  those
• 37:50
  navigating
• 37:50
  through.
• 37:55
  Yeah,
• 37:55
  I
• 37:55
  think
• 37:55
  it's,
• 37:55
  I
• 37:55
  think
• 37:56
  it's
• 37:56
  fascinating.
• 37:56
  We're
• 37:56
  still
• 37:57
  in
• 37:57
  such
• 37:57
  a
• 37:57
  young
• 37:58
  part
• 37:58
  of
• 37:58
  the
• 37:58
  industry
• 37:59
  and
• 37:59
  admittedly,
• 37:59
  like
• 37:59
  Europe
• 38:00
  is
• 38:00
  I
• 38:01
  would
• 38:01
  consider
• 38:01
  Europe
• 38:02
  farther
• 38:02
  way
• 38:02
  farther
• 38:03
  ahead
• 38:03
  of
• 38:03
  us
• 38:04
  space,
• 38:04
  right?
• 38:04
  Ruben?
• 38:04
  Yes.
• 38:05
  In
• 38:05
  time
• 38:06
  for
• 38:06
  sure.
• 38:06
  They
• 38:06
  say,
• 38:08
  I
• 38:08
  think
• 38:08
  most
• 38:09
  operations
• 38:09
  or
• 38:09
  people,
• 38:10
  there
• 38:10
  would
• 38:10
  say
• 38:11
  they've
• 38:11
  been
• 38:11
  doing
• 38:11
  this
• 38:12
  for
• 38:12
  a
• 38:12
  lot
• 38:12
  longer,
• 38:13
  but
• 38:13
  they're
• 38:13
  jealous
• 38:14
  of
• 38:14
  the
• 38:15
  blank
• 38:15
  canvas
• 38:15
  than
• 38:15
  we
• 38:16
  have,
• 38:16
  where
• 38:16
  obviously
• 38:17
  there's
• 38:17
  always
• 38:17
  so
• 38:17
  much
• 38:17
  real
• 38:17
  estate
• 38:18
  in
• 38:18
  the
• 38:18
  United
• 38:18
  Kingdom
• 38:19
  where,
• 38:19
  you
• 38:20
  look
• 38:20
  at
• 38:20
  just
• 38:20
  the
• 38:20
  pure
• 38:21
  real
• 38:21
  estate
• 38:21
  in
• 38:21
  the
• 38:21
  United
• 38:22
  States.
• 38:22
  It's
• 38:22
  a
• 38:23
  pretty
• 38:23
  open
• 38:23
  cam.
• 38:23
  So
• 38:24
  yes.
• 38:24
  Agree.
• 38:26
  Yeah.
• 38:26
  So
• 38:26
  I
• 38:26
  think
• 38:27
  so
• 38:27
  Ruben,
• 38:27
  let
• 38:27
  me
• 38:27
  ask,
• 38:29
  go
• 38:29
  ahead.
• 38:30
  Oh
• 38:30
  no.
• 38:31
  I
• 38:31
  was
• 38:31
  gonna
• 38:31
  say
• 38:31
  so
• 38:31
  Ruben,
• 38:32
  let
• 38:32
  ask
• 38:32
  this
• 38:33
  with
• 38:33
  all
• 38:33
  that
• 38:33
  inform
• 38:33
  don't
• 38:33
  wanna
• 38:34
  say
• 38:34
  the
• 38:34
  power
• 38:35
  of
• 38:35
  the.
• 38:36
  Conference,
• 38:36
  that's
• 38:37
  gonna
• 38:37
  take
• 38:37
  place
• 38:37
  in
• 38:37
  a
• 38:37
  month.
• 38:38
  What
• 38:38
  are
• 38:39
  the
• 38:39
  thing
• 38:40
  more
• 38:40
  of
• 38:40
  a
• 38:40
  a
• 38:40
  guide,
• 38:41
  like
• 38:42
  almost
• 38:42
  like
• 38:42
  a
• 38:42
  psychiatrist
• 38:43
  that's
• 38:43
  just
• 38:44
  guiding
• 38:44
  people
• 38:44
  to
• 38:44
  do
• 38:44
  you
• 38:45
  feel
• 38:45
  like
• 38:45
  you're
• 38:46
  more
• 38:46
  of
• 38:46
  a
• 38:46
  Sherpa,
• 38:48
  which
• 38:48
  is
• 38:48
  this
• 38:49
  is
• 38:49
  the
• 38:49
  trail
• 38:50
  blazing.
• 38:50
  We,
• 38:51
  that
• 38:51
  it
• 38:51
  does.
• 38:51
  Doesn't
• 38:52
  just
• 38:52
  continue
• 38:53
  to
• 38:53
  be
• 38:53
  convoluted.
• 38:54
  And
• 38:54
  then
• 38:55
  because
• 38:55
  of
• 38:55
  its
• 38:56
  convolution
• 38:57
  or
• 38:57
  they
• 38:57
  define
• 38:58
  it,
• 38:58
  it
• 38:58
  just
• 38:59
  vacates.
• 39:00
  Yeah.
• 39:01
  I
• 39:01
  think
• 39:01
  one
• 39:01
  of
• 39:01
  the
• 39:01
  mistakes,
• 39:02
  I
• 39:02
  don't
• 39:02
  call
• 39:02
  'em
• 39:03
  mistakes,
• 39:03
  but
• 39:05
  one
• 39:05
  of
• 39:05
  the
• 39:05
  challenges
• 39:06
  that
• 39:06
  some
• 39:06
  of
• 39:06
  the
• 39:06
  European
• 39:07
  markets,
• 39:08
  when
• 39:08
  outdoor
• 39:09
  glamping
• 39:10
  unique
• 39:10
  accommodation
• 39:11
  over
• 39:11
  the
• 39:11
  last
• 39:11
  decade
• 39:12
  had
• 39:12
  been,
• 39:13
  they
• 39:13
  were
• 39:13
  very
• 39:13
  comfortable
• 39:14
  with
• 39:14
  the
• 39:14
  buckets
• 39:14
  that
• 39:15
  they
• 39:15
  had.
• 39:15
  We
• 39:15
  were
• 39:15
  belt
• 39:16
  tent.
• 39:16
  We're
• 39:16
  a
• 39:16
  safari
• 39:17
  tent.
• 39:17
  We're
• 39:18
  a
• 39:18
  Shepherd's
• 39:18
  hu.
• 39:19
  That's
• 39:19
  it
• 39:20
  right.
• 39:20
  They
• 39:20
  didn't
• 39:20
  really,
• 39:21
  it
• 39:21
  was
• 39:21
  different.
• 39:22
  We
• 39:22
  talked
• 39:23
  to
• 39:23
  manufacturers
• 39:24
  that
• 39:24
  are
• 39:24
  in
• 39:24
  the
• 39:24
  UK
• 39:24
  and
• 39:25
  that
• 39:25
  are
• 39:25
  selling
• 39:25
  now
• 39:26
  in
• 39:26
  the
• 39:26
  United
• 39:26
  States
• 39:27
  and
• 39:27
  they
• 39:27
  laugh
• 39:27
  cuz
• 39:27
  they
• 39:28
  say,
• 39:28
  wow,
• 39:29
  we
• 39:29
  actually
• 39:29
  just
• 39:29
  sold
• 39:30
  somebody
• 39:30
  just
• 39:31
  bought
• 39:31
  what
• 39:32
  quote
• 39:32
  unquote
• 39:32
  us
• 39:33
  small
• 39:33
  order,
• 39:34
  which
• 39:34
  was
• 39:34
  15
• 39:35
  units.
• 39:35
  That
• 39:36
  would
• 39:36
  be
• 39:36
  a
• 39:36
  ginormous
• 39:37
  order
• 39:37
  in
• 39:37
  the
• 39:37
  UK.
• 39:38
  And
• 39:38
  so
• 39:39
  I
• 39:39
  think
• 39:39
  they
• 39:39
  painted
• 39:39
  themselves
• 39:40
  into,
• 39:40
  this
• 39:40
  is
• 39:40
  what
• 39:41
  we
• 39:41
  do.
• 39:41
  We're
• 39:41
  this
• 39:42
  type
• 39:42
  of
• 39:42
  accommodation.
• 39:43
  We
• 39:43
  don't
• 39:43
  really
• 39:43
  the
• 39:43
  experiential
• 39:44
  based
• 39:44
  travel
• 39:45
  part
• 39:45
  of
• 39:45
  it.
• 39:46
  Eh,
• 39:46
  we
• 39:47
  come
• 39:47
  here,
• 39:47
  we
• 39:47
  read,
• 39:48
  we
• 39:48
  drink
• 39:49
  wine.
• 39:49
  We're
• 39:49
  not
• 39:50
  fly
• 39:50
  fishing,
• 39:50
  rock
• 39:50
  climbing
• 39:51
  mountain
• 39:51
  biking,
• 39:52
  doing
• 39:52
  all
• 39:52
  that
• 39:52
  stuff.
• 39:53
  Cuz
• 39:53
  some
• 39:53
  of
• 39:53
  it
• 39:53
  was
• 39:54
  just,
• 39:54
  they
• 39:54
  didn't
• 39:54
  have
• 39:54
  the
• 39:54
  real
• 39:55
  estate
• 39:55
  for
• 39:55
  it.
• 39:55
  They
• 39:56
  have
• 39:56
  the
• 39:56
  space
• 39:57
  that
• 39:57
  they
• 39:57
  have
• 39:57
  and
• 39:58
  that's
• 39:58
  kind
• 39:59
  of
• 39:59
  it.
• 39:59
  And
• 39:59
  so
• 39:59
  I
• 39:59
  think
• 39:59
  it's
• 40:00
  important
• 40:01
  moving
• 40:01
  forward
• 40:02
  that
• 40:03
  you
• 40:03
  let
• 40:03
  the
• 40:03
  market
• 40:04
  do
• 40:04
  what
• 40:04
  it
• 40:04
  needs
• 40:05
  to
• 40:05
  do.
• 40:05
  There's
• 40:05
  you
• 40:06
  know,
• 40:06
  great
• 40:06
  accommodations
• 40:07
  and
• 40:07
  great
• 40:07
  operators
• 40:08
  that
• 40:08
  are
• 40:08
  starting
• 40:08
  every
• 40:09
  day.
• 40:10
  And
• 40:10
  I
• 40:10
  do
• 40:10
  worry
• 40:11
  if
• 40:11
  you
• 40:11
  define
• 40:11
  it,
• 40:12
  especially
• 40:13
  maybe
• 40:13
  the
• 40:13
  position
• 40:14
  that
• 40:14
  we
• 40:14
  have,
• 40:15
  the
• 40:15
  danger
• 40:16
  becomes,
• 40:17
  you
• 40:17
  suppress
• 40:18
  some
• 40:18
  of
• 40:18
  that
• 40:18
  creativity
• 40:19
  and
• 40:19
  innovation
• 40:20
  that
• 40:21
  I
• 40:21
  think
• 40:21
  in
• 40:21
  certain
• 40:21
  ways,
• 40:22
  in
• 40:23
  some
• 40:23
  of
• 40:23
  it
• 40:23
  is
• 40:23
  real
• 40:24
  estate
• 40:24
  driven
• 40:24
  in
• 40:25
  other
• 40:25
  markets
• 40:25
  where
• 40:25
  they
• 40:25
  just
• 40:26
  don't
• 40:26
  have
• 40:27
  all
• 40:27
  these
• 40:27
  national
• 40:27
  parks.
• 40:28
  You
• 40:28
  don't
• 40:28
  have,
• 40:29
  you
• 40:29
  look
• 40:29
  at
• 40:29
  the
• 40:29
  size
• 40:30
  of
• 40:30
  just
• 40:30
  Texas,
• 40:31
  how
• 40:31
  many
• 40:31
  countries
• 40:31
  can
• 40:32
  fit
• 40:32
  in
• 40:32
  Texas.
• 40:32
  You
• 40:33
  look
• 40:33
  at
• 40:33
  all
• 40:33
  of
• 40:33
  that
• 40:34
  and
• 40:34
  you
• 40:34
  say,
• 40:35
  I
• 40:35
  think
• 40:35
  it's
• 40:35
  still
• 40:36
  growing
• 40:36
  up.
• 40:37
  I
• 40:37
  still
• 40:37
  think
• 40:37
  you
• 40:37
  have
• 40:37
  to
• 40:38
  water
• 40:38
  it
• 40:39
  and
• 40:39
  put
• 40:40
  some
• 40:40
  guardrails
• 40:41
  on
• 40:41
  it
• 40:41
  so
• 40:41
  that
• 40:41
  people
• 40:42
  can
• 40:42
  get
• 40:43
  to
• 40:43
  their
• 40:43
  version
• 40:43
  of
• 40:43
  their
• 40:43
  finish
• 40:44
  line.
• 40:44
  But
• 40:45
  you
• 40:45
  have
• 40:45
  to
• 40:45
  do
• 40:45
  so
• 40:45
  in
• 40:46
  a
• 40:46
  way
• 40:46
  that's
• 40:46
  very
• 40:46
  careful
• 40:48
  because
• 40:48
  you
• 40:48
  don't
• 40:48
  wanna
• 40:48
  stunt
• 40:50
  and
• 40:50
  there's,
• 40:50
  you
• 40:50
  don't
• 40:50
  wanna
• 40:51
  stunt
• 40:51
  the
• 40:51
  growth,
• 40:51
  right?
• 40:52
  There's
• 40:52
  gonna
• 40:52
  be
• 40:52
  things
• 40:53
  that,
• 40:53
  by
• 40:54
  letting
• 40:54
  it
• 40:54
  do
• 40:54
  what
• 40:55
  it
• 40:55
  needs
• 40:55
  to
• 40:55
  do
• 40:55
  and
• 40:55
  grow
• 40:55
  wild,
• 40:56
  there's
• 40:56
  still
• 40:57
  gonna
• 40:57
  be
• 40:57
  that
• 40:57
  kind
• 40:57
  of
• 40:57
  wild
• 40:57
  west
• 40:58
  aspect
• 40:58
  of
• 40:58
  it.
• 40:58
  That's
• 40:59
  gonna
• 40:59
  create
• 40:59
  problems.
• 41:00
  There's
• 41:00
  no,
• 41:00
  we
• 41:01
  see
• 41:01
  'em
• 41:01
  right
• 41:02
  by
• 41:02
  not
• 41:02
  restricting
• 41:03
  by
• 41:03
  not
• 41:03
  standardizing.
• 41:04
  There's
• 41:04
  some
• 41:04
  unique
• 41:05
  problems
• 41:05
  that
• 41:05
  will
• 41:05
  come
• 41:06
  up,
• 41:06
  but
• 41:07
  I'd
• 41:07
  rather
• 41:07
  almost
• 41:07
  deal
• 41:08
  with
• 41:08
  those
• 41:08
  than,
• 41:09
  you
• 41:09
  look
• 41:10
  at
• 41:10
  the
• 41:10
  site.
• 41:10
  This,
• 41:11
  what
• 41:11
  we
• 41:11
  have
• 41:11
  now
• 41:12
  is
• 41:12
  definitely
• 41:12
  a
• 41:12
  big
• 41:12
  economy.
• 41:13
  It's
• 41:13
  a
• 41:13
  big
• 41:14
  industry.
• 41:14
  I
• 41:14
  use
• 41:14
  those
• 41:15
  manufacturer
• 41:15
  numbers.
• 41:16
  That's
• 41:16
  a
• 41:16
  hundred
• 41:17
  percent
• 41:17
  true.
• 41:17
  Why
• 41:17
  do
• 41:18
  you
• 41:18
  think
• 41:18
  all
• 41:18
  of
• 41:18
  the
• 41:18
  European
• 41:18
  manufacturers,
• 41:20
  we
• 41:20
  have
• 41:20
  a
• 41:20
  lot
• 41:20
  of
• 41:20
  many
• 41:20
  European
• 41:21
  manufacturers
• 41:21
  that
• 41:21
  come
• 41:22
  to
• 41:22
  the
• 41:22
  glamping
• 41:22
  show.
• 41:23
  They
• 41:23
  see,
• 41:24
  the
• 41:24
  blank
• 41:24
  canvas
• 41:25
  and
• 41:25
  the
• 41:25
  opportunity
• 41:26
  to
• 41:26
  sell
• 41:27
  here.
• 41:27
  And
• 41:27
  not
• 41:27
  that
• 41:28
  the
• 41:28
  European
• 41:28
  economy
• 41:29
  for
• 41:29
  glamping
• 41:30
  has
• 41:30
  plateaued.
• 41:30
  It's
• 41:31
  gonna
• 41:31
  have
• 41:31
  limitations,
• 41:32
  and
• 41:32
  you
• 41:32
  look
• 41:32
  at
• 41:33
  what
• 41:33
  they
• 41:33
  can
• 41:33
  sell
• 41:33
  in
• 41:33
  one
• 41:34
  country
• 41:34
  in
• 41:34
  Europe
• 41:35
  versus
• 41:35
  what
• 41:35
  they
• 41:35
  can
• 41:35
  sell
• 41:35
  in
• 41:35
  one
• 41:36
  state.
• 41:36
  You
• 41:36
  look
• 41:36
  at
• 41:37
  just
• 41:37
  even
• 41:37
  Texas
• 41:38
  right
• 41:38
  now,
• 41:38
  everything
• 41:38
  in
• 41:39
  the
• 41:39
  Texas
• 41:39
  hill,
• 41:39
  country's
• 41:40
  gone
• 41:40
  bonkers
• 41:40
  for
• 41:41
  development.
• 41:42
  I
• 41:42
  don't
• 41:42
  know
• 41:42
  how
• 41:42
  many
• 41:42
  new
• 41:42
  ones
• 41:43
  just
• 41:43
  went
• 41:43
  up
• 41:43
  this
• 41:43
  year.
• 41:44
  And
• 41:45
  so
• 41:45
  I
• 41:46
  think
• 41:46
  there's
• 41:46
  a
• 41:46
  level
• 41:46
  of
• 41:46
  just
• 41:47
  guardrail,
• 41:48
  as
• 41:48
  you
• 41:48
  say,
• 41:49
  in
• 41:49
  Sherpa,
• 41:50
  like
• 41:50
  you
• 41:50
  said,
• 41:50
  Irene
• 41:51
  of
• 41:52
  making
• 41:52
  sure
• 41:52
  that
• 41:52
  it's
• 41:53
  moving
• 41:53
  in
• 41:53
  the
• 41:53
  right
• 41:53
  direction,
• 41:54
  but
• 41:55
  I
• 41:55
  choose
• 41:56
  being
• 41:56
  able
• 41:57
  to
• 41:57
  deal
• 41:57
  with
• 41:58
  some
• 41:58
  of
• 41:58
  those
• 41:58
  wild
• 41:58
  west,
• 41:59
  issues
• 41:59
  that
• 41:59
  might
• 42:00
  come
• 42:00
  up
• 42:00
  versus
• 42:02
  stunting
• 42:02
  growth.
• 42:03
  Yeah.
• 42:04
  And
• 42:04
  I
• 42:04
  think
• 42:04
  I
• 42:04
  agree
• 42:04
  with
• 42:05
  you.
• 42:05
  And
• 42:05
  then
• 42:05
  that
• 42:05
  was
• 42:05
  kind
• 42:06
  back
• 42:06
  to
• 42:06
  my
• 42:06
  I'm
• 42:06
  sorry,
• 42:07
  Irene.
• 42:07
  That
• 42:07
  was
• 42:07
  back
• 42:07
  to
• 42:07
  my,
• 42:08
  what
• 42:08
  I
• 42:08
  was
• 42:08
  trying
• 42:08
  to
• 42:08
  get
• 42:08
  at
• 42:09
  my
• 42:09
  original
• 42:09
  point
• 42:09
  is
• 42:09
  not
• 42:10
  setting.
• 42:10
  I
• 42:10
  don't
• 42:10
  think
• 42:10
  you
• 42:10
  should
• 42:10
  decide
• 42:11
  to
• 42:11
  define
• 42:11
  it
• 42:11
  either.
• 42:12
  I
• 42:12
  don't
• 42:12
  think
• 42:12
  you
• 42:12
  should
• 42:12
  set
• 42:12
  standards
• 42:13
  either
• 42:13
  necessarily,
• 42:14
  but
• 42:14
  I
• 42:14
  think
• 42:15
  by
• 42:15
  having.
• 42:16
  The
• 42:16
  weekly
• 42:16
  calls
• 42:17
  with
• 42:17
  the
• 42:17
  AGA,
• 42:17
  for
• 42:17
  example,
• 42:18
  by
• 42:18
  having
• 42:18
  the
• 42:19
  individual
• 42:19
  conversations
• 42:20
  that
• 42:20
  you
• 42:20
  do
• 42:20
  with
• 42:20
  so
• 42:20
  many
• 42:20
  people,
• 42:21
  Ruben,
• 42:21
  by
• 42:21
  having
• 42:21
  shows
• 42:22
  like
• 42:22
  this,
• 42:23
  where
• 42:23
  Irene
• 42:23
  and
• 42:23
  Bobby
• 42:24
  and
• 42:24
  David
• 42:25
  and,
• 42:25
  everybody's
• 42:26
  gonna
• 42:26
  contribute
• 42:26
  to
• 42:26
  this
• 42:26
  discussion.
• 42:27
  I
• 42:27
  think
• 42:27
  you're
• 42:27
  gonna
• 42:27
  help
• 42:28
  set
• 42:28
  those
• 42:28
  guardrails.
• 42:30
  I
• 42:30
  think
• 42:31
  my
• 42:31
  sense
• 42:32
  in
• 42:32
  here
• 42:32
  and
• 42:32
  everybody
• 42:32
  talk
• 42:33
  is
• 42:33
  Ruben.
• 42:34
  You
• 42:34
  mentioned
• 42:34
  early
• 42:35
  on,
• 42:35
  there
• 42:35
  was
• 42:35
  an
• 42:35
  evaluation
• 42:36
  or
• 42:36
  consideration
• 42:37
  to
• 42:38
  defining
• 42:39
  stars.
• 42:39
  What's
• 42:39
  a
• 42:39
  one
• 42:40
  star
• 42:40
  place.
• 42:40
  What's
• 42:40
  a
• 42:41
  two
• 42:41
  star
• 42:41
  place.
• 42:41
  What's
• 42:42
  a
• 42:42
  five
• 42:42
  star
• 42:42
  place.
• 42:43
  And
• 42:44
  that
• 42:44
  can,
• 42:45
  I
• 42:45
  think
• 42:45
  help
• 42:45
  guide
• 42:46
  some
• 42:46
  of
• 42:46
  the
• 42:46
  expectations
• 42:47
  as
• 42:47
  far
• 42:47
  as
• 42:47
  what
• 42:48
  the
• 42:48
  amenities
• 42:48
  might
• 42:48
  be
• 42:49
  and
• 42:50
  give
• 42:50
  people
• 42:50
  to
• 42:50
  shoot
• 42:50
  for
• 42:51
  something
• 42:52
  to
• 42:52
  shoot
• 42:52
  for
• 42:52
  that.
• 42:52
  If
• 42:52
  you
• 42:53
  want
• 42:53
  to
• 42:53
  be
• 42:53
  a
• 42:53
  five
• 42:53
  star
• 42:54
  here's
• 42:54
  what
• 42:54
  that
• 42:54
  means.
• 42:55
  You
• 42:56
  wanna
• 42:56
  be
• 42:56
  a
• 42:56
  four
• 42:56
  star,
• 42:57
  we
• 42:57
  back
• 42:57
  out
• 42:58
  some
• 42:58
  of
• 42:58
  those
• 42:58
  things
• 42:58
  and
• 42:58
  here
• 42:59
  we
• 42:59
  are.
• 43:00
  And
• 43:01
  it
• 43:01
  can
• 43:01
  help
• 43:01
  with
• 43:02
  the
• 43:02
  expectations
• 43:02
  of
• 43:02
  the
• 43:03
  operators
• 43:03
  who
• 43:03
  are
• 43:03
  trying
• 43:04
  to
• 43:04
  get
• 43:04
  in
• 43:04
  this.
• 43:04
  And
• 43:04
  where
• 43:05
  am
• 43:05
  I
• 43:05
  gonna
• 43:05
  be?
• 43:06
  And
• 43:06
  with
• 43:07
  customers
• 43:08
  and
• 43:08
  folks
• 43:08
  that
• 43:08
  are
• 43:08
  wanting
• 43:09
  to
• 43:09
  come
• 43:09
  visit
• 43:09
  as
• 43:10
  far
• 43:10
  as
• 43:10
  participating
• 43:11
  what
• 43:11
  they're
• 43:11
  gonna
• 43:11
  get.
• 43:17
  Sorry.
• 43:17
  What's
• 43:18
  so
• 43:18
  interesting.
• 43:18
  Cause
• 43:18
  I
• 43:18
  agree.
• 43:19
  I
• 43:19
  was
• 43:19
  thinking
• 43:19
  about,
• 43:19
  I
• 43:19
  agree
• 43:20
  with
• 43:20
  it
• 43:20
  all.
• 43:21
  One
• 43:21
  of
• 43:21
  the
• 43:21
  things
• 43:22
  I
• 43:22
  would
• 43:22
  tell
• 43:22
  you,
• 43:22
  as
• 43:23
  somebody
• 43:23
  knows
• 43:23
  this,
• 43:23
  I
• 43:23
  get
• 43:23
  a
• 43:23
  lot
• 43:24
  of
• 43:24
  aspiring
• 43:25
  operate
• 43:26
  who,
• 43:27
  and
• 43:27
  I
• 43:27
  think
• 43:27
  it's,
• 43:27
  there's
• 43:27
  no
• 43:28
  like
• 43:28
  franchise
• 43:28
  show
• 43:29
  or
• 43:29
  there's,
• 43:30
  the
• 43:30
  franchise
• 43:30
  for
• 43:30
  the
• 43:31
  field
• 43:31
  collective
• 43:32
  retreats
• 43:32
  and
• 43:32
  you're
• 43:32
  going
• 43:32
  out
• 43:33
  and
• 43:33
  you're
• 43:33
  getting
• 43:34
  a
• 43:34
  book
• 43:34
  and
• 43:34
  you
• 43:34
  know
• 43:34
  exactly
• 43:35
  how
• 43:35
  to
• 43:36
  plug
• 43:36
  and
• 43:36
  play
• 43:37
  some
• 43:37
  formula
• 43:39
  for
• 43:39
  success
• 43:40
  or
• 43:40
  formula
• 43:41
  for,
• 43:43
  and
• 43:43
  that
• 43:44
  season.
• 43:44
  And
• 43:45
  some
• 43:45
  of
• 43:45
  it
• 43:45
  is
• 43:45
  that
• 43:46
  cause
• 43:46
  I
• 43:46
  want
• 43:47
  every
• 43:48
  and
• 43:48
  not
• 43:49
  want
• 43:49
  them,
• 43:50
  just
• 43:50
  my
• 43:50
  natural
• 43:51
  tendency,
• 43:52
  just
• 43:52
  so
• 43:53
  I
• 43:53
  want
• 43:53
  a
• 43:53
  standard.
• 43:54
  Is
• 43:54
  that
• 43:54
  as
• 43:54
  I'm
• 43:54
  just
• 43:55
  thinking
• 43:55
  and
• 43:55
  listening,
• 43:56
  one
• 43:56
  of
• 43:56
  the
• 43:56
  things
• 43:56
  you
• 43:57
  do
• 43:57
  is
• 43:57
  kinda
• 43:57
  say,
• 43:58
  I
• 43:58
  know
• 43:58
  how
• 43:58
  to
• 43:59
  standardize
• 43:59
  that
• 44:01
  high
• 44:01
  touch
• 44:01
  perfected,
• 44:02
  but
• 44:03
  I
• 44:03
  do
• 44:03
  high
• 44:05
  credential
• 44:05
  resort
• 44:07
  ask.
• 44:08
  What
• 44:09
  I
• 44:09
  do
• 44:09
  know
• 44:09
  is
• 44:09
  that
• 44:09
  there's
• 44:10
  space
• 44:10
  for
• 44:11
  something
• 44:11
  else
• 44:11
  and
• 44:11
  I
• 44:11
  can
• 44:12
  appreciate
• 44:12
  it.
• 44:13
  I'm
• 44:13
  just
• 44:13
  not
• 44:13
  the
• 44:14
  operator
• 44:14
  who
• 44:14
  it,
• 44:15
  cuz
• 44:15
  that's
• 44:16
  not
• 44:16
  my
• 44:16
  kind
• 44:16
  of
• 44:17
  stick.
• 44:18
  But
• 44:18
  I
• 44:18
  am
• 44:18
  loving
• 44:20
  and
• 44:20
  see
• 44:20
  space
• 44:21
  for
• 44:21
  all
• 44:22
  of
• 44:22
  it.
• 44:22
  Yeah,
• 44:22
  for
• 44:22
  sure.
• 44:23
  There
• 44:23
  is.
• 44:23
  For
• 44:23
  everybody
• 44:24
  who's
• 44:24
  like
• 44:24
  a
• 44:24
  mark
• 44:24
  who
• 44:24
  wants
• 44:25
  get
• 44:25
  to
• 44:25
  get
• 44:25
  people
• 44:25
  to
• 44:26
  disconnect
• 44:26
  and
• 44:26
  enjoy
• 44:27
  nature
• 44:27
  and
• 44:27
  do
• 44:27
  all
• 44:27
  the,
• 44:28
  the
• 44:28
  learning
• 44:28
  about
• 44:29
  hiking
• 44:29
  and
• 44:29
  following
• 44:30
  animal
• 44:30
  tracks
• 44:31
  and
• 44:31
  all
• 44:31
  that
• 44:31
  kind
• 44:31
  of
• 44:31
  stuff,
• 44:31
  which
• 44:32
  is
• 44:32
  for
• 44:32
  sure
• 44:32
  a
• 44:32
  market
• 44:33
  for
• 44:33
  there's
• 44:33
  somebody
• 44:34
  who
• 44:34
  also
• 44:34
  wants
• 44:34
  to
• 44:35
  bring
• 44:35
  the
• 44:35
  modern
• 44:36
  life
• 44:36
  as
• 44:36
  close
• 44:37
  to
• 44:37
  nature
• 44:37
  as
• 44:37
  possible
• 44:38
  and
• 44:38
  give
• 44:38
  'em
• 44:38
  all
• 44:38
  the
• 44:38
  techs
• 44:39
  and
• 44:39
  gadgets
• 44:39
  and
• 44:39
  gives
• 44:39
  'em
• 44:39
  those.
• 44:40
  They're
• 44:40
  still
• 44:40
  looking
• 44:40
  at
• 44:40
  trees
• 44:41
  and.
• 44:41
  Reflective
• 44:41
  houses
• 44:42
  and
• 44:42
  all
• 44:42
  those
• 44:42
  kinds
• 44:42
  of
• 44:42
  things.
• 44:43
  And
• 44:43
  so
• 44:43
  I
• 44:44
  think
• 44:44
  you're
• 44:44
  right,
• 44:44
  Ruben
• 44:45
  again
• 44:45
  it's
• 44:45
  all
• 44:45
  circling
• 44:45
  back
• 44:46
  to
• 44:46
  the
• 44:46
  same
• 44:46
  thing.
• 44:46
  I
• 44:47
  think
• 44:47
  we're,
• 44:47
  we
• 44:47
  can
• 44:47
  set
• 44:47
  guardrails
• 44:48
  without
• 44:48
  setting
• 44:49
  standards
• 44:49
  and
• 44:49
  I
• 44:49
  think
• 44:49
  that's
• 44:50
  a
• 44:50
  perfect
• 44:50
  approach.
• 44:52
  Yeah.
• 44:52
  And
• 44:53
  good.
• 44:53
  That
• 44:53
  unfortunate
• 44:54
  or
• 44:54
  fortunate
• 44:54
  thing
• 44:55
  is
• 44:55
  that
• 44:55
  there's
• 44:55
  been,
• 44:56
  last
• 44:56
  year
• 44:56
  I
• 44:57
  have
• 44:57
  been
• 44:57
  officially
• 44:59
  jokingly,
• 45:00
  but
• 45:00
  not
• 45:00
  jokingly
• 45:00
  dubbed
• 45:01
  it
• 45:01
  the
• 45:01
  year
• 45:01
  of
• 45:01
  development.
• 45:02
  There's
• 45:02
  just
• 45:03
  unprecedented
• 45:04
  amount
• 45:04
  of
• 45:05
  development,
• 45:05
  construction,
• 45:06
  land
• 45:06
  acquisition
• 45:07
  hotel
• 45:08
  groups
• 45:08
  coming
• 45:09
  in.
• 45:09
  I
• 45:09
  just
• 45:09
  hadn't
• 45:09
  seen
• 45:10
  anything
• 45:10
  like
• 45:10
  that
• 45:10
  before.
• 45:11
  And
• 45:12
  so
• 45:12
  we'll
• 45:12
  continue
• 45:12
  to
• 45:13
  see
• 45:13
  more
• 45:13
  and
• 45:13
  more
• 45:13
  units
• 45:14
  on
• 45:14
  the
• 45:14
  ground
• 45:14
  than
• 45:14
  we've
• 45:15
  ever
• 45:15
  seen.
• 45:16
  And
• 45:16
  at
• 45:16
  some
• 45:17
  point,
• 45:17
  I
• 45:17
  don't
• 45:17
  know
• 45:18
  when,
• 45:19
  to
• 45:19
  your
• 45:19
  point,
• 45:19
  you
• 45:19
  have
• 45:20
  these
• 45:20
  different
• 45:20
  categories
• 45:21
  within
• 45:21
  the
• 45:21
  space,
• 45:21
  the
• 45:21
  high
• 45:22
  touch,
• 45:22
  the
• 45:22
  low
• 45:22
  touch,
• 45:23
  the
• 45:23
  more
• 45:23
  amenities,
• 45:24
  less
• 45:24
  amenities,
• 45:24
  a
• 45:25
  hundred
• 45:25
  units,
• 45:26
  10
• 45:26
  units.
• 45:27
  There
• 45:28
  will
• 45:28
  be
• 45:28
  enough
• 45:28
  data
• 45:29
  at
• 45:29
  certain
• 45:29
  0.5,
• 45:30
  10
• 45:30
  years
• 45:30
  down
• 45:30
  the
• 45:31
  road.
• 45:31
  Where
• 45:32
  that
• 45:32
  consolidation
• 45:33
  in
• 45:33
  the
• 45:33
  space
• 45:34
  will
• 45:34
  need
• 45:34
  to
• 45:34
  happen
• 45:34
  because
• 45:35
  there'll
• 45:35
  be
• 45:35
  some
• 45:35
  losers
• 45:36
  right.
• 45:36
  There
• 45:36
  just,
• 45:36
  there
• 45:36
  will
• 45:37
  be
• 45:37
  some
• 45:37
  that
• 45:37
  they
• 45:38
  can't
• 45:38
  compete
• 45:38
  maybe
• 45:39
  now
• 45:39
  that
• 45:39
  there's
• 45:39
  10
• 45:40
  other
• 45:40
  glamping
• 45:40
  operators
• 45:41
  in
• 45:41
  a
• 45:41
  five
• 45:41
  mile
• 45:41
  radius
• 45:42
  from
• 45:42
  them.
• 45:42
  Maybe
• 45:43
  things
• 45:44
  shake
• 45:44
  and
• 45:44
  ch
• 45:44
  you
• 45:45
  know,
• 45:45
  since
• 45:45
  we've
• 45:45
  gone
• 45:46
  through
• 45:46
  the
• 45:46
  pandemic,
• 45:46
  I
• 45:47
  always
• 45:47
  say
• 45:47
  I'm
• 45:47
  done
• 45:48
  predicting.
• 45:48
  Because
• 45:49
  I
• 45:49
  just
• 45:49
  think
• 45:49
  it's
• 45:50
  a
• 45:50
  fools
• 45:50
  game
• 45:50
  now
• 45:50
  in
• 45:51
  certain
• 45:51
  ways,
• 45:51
  but
• 45:52
  with
• 45:52
  the
• 45:52
  amount
• 45:52
  of
• 45:52
  development
• 45:53
  that's
• 45:53
  happening,
• 45:54
  something
• 45:55
  will
• 45:55
  shake
• 45:55
  up
• 45:55
  and
• 45:56
  there'll
• 45:56
  be,
• 45:56
  I
• 45:56
  don't
• 45:56
  call
• 45:57
  'em
• 45:57
  winners
• 45:57
  and
• 45:57
  losers,
• 45:58
  but,
• 45:58
  there'll
• 45:58
  be
• 45:59
  more
• 45:59
  data
• 46:00
  and
• 46:00
  information
• 46:00
  around
• 46:01
  what
• 46:01
  really
• 46:01
  works
• 46:02
  well
• 46:02
  in
• 46:02
  this
• 46:02
  space.
• 46:02
  And
• 46:03
  what
• 46:03
  doesn't,
• 46:03
  I
• 46:03
  think
• 46:03
  we're
• 46:03
  still
• 46:04
  at
• 46:04
  this
• 46:04
  time
• 46:05
  and
• 46:05
  point
• 46:06
  in
• 46:06
  the
• 46:06
  space
• 46:06
  where
• 46:07
  we're
• 46:07
  yet
• 46:08
  to
• 46:08
  see
• 46:09
  some
• 46:09
  of
• 46:09
  the
• 46:09
  best
• 46:09
  operators
• 46:10
  we're
• 46:10
  yet
• 46:10
  to
• 46:10
  see
• 46:11
  some
• 46:11
  of
• 46:11
  the
• 46:11
  biggest
• 46:12
  growth
• 46:12
  we're
• 46:12
  yet
• 46:12
  to
• 46:12
  see
• 46:14
  some
• 46:14
  of
• 46:14
  the,
• 46:14
  most
• 46:14
  creative
• 46:15
  projects
• 46:15
  we're
• 46:16
  yet
• 46:16
  to
• 46:16
  see
• 46:17
  most
• 46:18
  things,
• 46:18
  we're
• 46:18
  still
• 46:19
  very
• 46:19
  in
• 46:19
  the
• 46:19
  infancy
• 46:20
  stage.
• 46:21
  Of
• 46:21
  this,
• 46:21
  right?
• 46:22
  You
• 46:22
  think
• 46:22
  of
• 46:22
  the
• 46:22
  amount
• 46:23
  of
• 46:23
  time
• 46:23
  that
• 46:23
  even
• 46:23
  just
• 46:23
  RV
• 46:24
  parks
• 46:24
  have
• 46:24
  been
• 46:24
  around
• 46:25
  that
• 46:25
  Campground
• 46:25
  have
• 46:25
  been
• 46:25
  around
• 46:26
  that
• 46:26
  hotels
• 46:26
  have
• 46:26
  been
• 46:27
  around
• 46:27
  bed
• 46:27
  breakfast.
• 46:28
  We're
• 46:28
  nowhere
• 46:28
  near
• 46:29
  that,
• 46:29
  like
• 46:29
  nowhere
• 46:30
  near
• 46:30
  that
• 46:30
  here
• 46:30
  in
• 46:30
  the
• 46:30
  states.
• 46:31
  So
• 46:31
  we
• 46:31
  have
• 46:32
  to
• 46:32
  let
• 46:32
  things
• 46:32
  play
• 46:33
  out
• 46:33
  and
• 46:33
  shake
• 46:33
  out.
• 46:34
  And
• 46:34
  at
• 46:35
  that
• 46:35
  point
• 46:35
  in
• 46:35
  time,
• 46:35
  whenever
• 46:36
  that
• 46:36
  is,
• 46:36
  it'll
• 46:36
  be
• 46:36
  interesting.
• 46:37
  It
• 46:37
  really
• 46:37
  will
• 46:37
  be
• 46:38
  to
• 46:38
  see
• 46:39
  the,
• 46:40
  for
• 46:40
  lack
• 46:40
  of
• 46:40
  a
• 46:40
  better
• 46:40
  term,
• 46:41
  the
• 46:41
  kind
• 46:41
  of
• 46:41
  the
• 46:42
  category
• 46:42
  winners.
• 46:43
  And
• 46:43
  I
• 46:43
  think
• 46:43
  what
• 46:43
  you're
• 46:43
  seeing
• 46:44
  here
• 46:44
  is
• 46:44
  like
• 46:44
  in
• 46:44
  every
• 46:45
  industry,
• 46:45
  right?
• 46:45
  There's
• 46:45
  a
• 46:45
  line
• 46:46
  here
• 46:46
  and
• 46:46
  I
• 46:46
  don't
• 46:46
  know
• 46:47
  how
• 46:47
  to
• 46:47
  like
• 46:47
  there,
• 46:47
  my
• 46:48
  fingers
• 46:48
  straight
• 46:48
  on
• 46:48
  the
• 46:48
  camera
• 46:50
  but
• 46:50
  there's
• 46:50
  a
• 46:50
  line
• 46:50
  here
• 46:51
  and
• 46:51
  we're
• 46:51
  gonna
• 46:51
  keep
• 46:51
  pushing
• 46:52
  that
• 46:52
  forward
• 46:52
  and
• 46:52
  pushing
• 46:52
  it
• 46:52
  forward
• 46:53
  and
• 46:53
  pushing
• 46:53
  it
• 46:53
  forward
• 46:53
  and
• 46:53
  pushing
• 46:54
  it
• 46:54
  forward.
• 46:54
  And
• 46:54
  so
• 46:54
  there's
• 46:55
  always
• 46:55
  forever
• 46:56
  going
• 46:56
  to
• 46:57
  be
• 46:57
  winners
• 46:57
  and
• 46:57
  losers,
• 46:58
  and
• 46:59
  that's
• 46:59
  gonna
• 46:59
  be
• 46:59
  defined
• 47:00
  by
• 47:00
  what
• 47:01
  they
• 47:01
  choose
• 47:01
  to
• 47:01
  do
• 47:01
  and
• 47:01
  not
• 47:02
  to,
• 47:02
  and
• 47:02
  where
• 47:02
  they
• 47:02
  choose
• 47:02
  to
• 47:02
  locate
• 47:03
  and
• 47:03
  not
• 47:03
  locate
• 47:03
  and
• 47:04
  how
• 47:04
  much
• 47:04
  research
• 47:04
  they
• 47:04
  do
• 47:04
  or
• 47:05
  don't
• 47:05
  do.
• 47:05
  And
• 47:05
  whether
• 47:05
  they
• 47:05
  continue
• 47:06
  to
• 47:06
  innovate
• 47:06
  what
• 47:06
  they've
• 47:07
  built.
• 47:08
  And
• 47:08
  that's
• 47:08
  I
• 47:08
  read
• 47:09
  a
• 47:09
  fascinating
• 47:09
  sta
• 47:09
  the
• 47:09
  other
• 47:10
  day.
• 47:10
  I've
• 47:10
  always
• 47:10
  known
• 47:11
  it,
• 47:11
  but
• 47:11
  I
• 47:11
  never
• 47:11
  knew
• 47:11
  the
• 47:11
  numbers
• 47:12
  that
• 47:12
  in
• 47:12
  the
• 47:12
  fifties,
• 47:13
  like
• 47:13
  the
• 47:13
  average
• 47:14
  time
• 47:14
  span
• 47:14
  for
• 47:14
  a
• 47:14
  company
• 47:15
  it's
• 47:15
  like
• 47:15
  50
• 47:16
  some
• 47:16
  years.
• 47:16
  And
• 47:16
  now
• 47:16
  it's
• 47:16
  down
• 47:17
  to.
• 47:18
  because
• 47:18
  people
• 47:19
  stop
• 47:19
  innovating.
• 47:20
  It's
• 47:20
  one
• 47:20
  of
• 47:20
  the
• 47:20
  things
• 47:21
  Bezos
• 47:21
  used
• 47:21
  to
• 47:22
  preach
• 47:22
  all
• 47:22
  the
• 47:22
  time
• 47:22
  at
• 47:22
  Amazon.
• 47:24
  And
• 47:24
  so
• 47:24
  I
• 47:24
  don't
• 47:24
  think
• 47:24
  there's
• 47:25
  anything
• 47:25
  wrong
• 47:25
  with
• 47:25
  winners
• 47:25
  or
• 47:25
  losers,
• 47:26
  because
• 47:26
  for
• 47:26
  me,
• 47:27
  from
• 47:27
  my
• 47:27
  perspective,
• 47:27
  I
• 47:27
  like
• 47:28
  losing
• 47:28
  is
• 47:28
  then
• 47:28
  I
• 47:28
  learned
• 47:29
  how
• 47:29
  to
• 47:29
  do
• 47:29
  it.
• 47:29
  And
• 47:29
  as
• 47:29
  long
• 47:30
  as
• 47:30
  you're
• 47:30
  willing
• 47:30
  to
• 47:31
  lose
• 47:32
  in
• 47:32
  a
• 47:32
  non-fatal
• 47:33
  way,
• 47:34
  lose
• 47:34
  little
• 47:34
  in
• 47:35
  the
• 47:35
  beginning,
• 47:35
  then
• 47:35
  you
• 47:35
  can
• 47:35
  adapt
• 47:36
  to
• 47:36
  that
• 47:36
  and
• 47:36
  you
• 47:36
  can
• 47:36
  become
• 47:37
  a
• 47:37
  winner
• 47:38
  wipe
• 47:39
  up.
• 47:43
  All
• 47:43
  right.
• 47:43
  Everybody
• 47:44
  else
• 47:44
  is
• 47:44
  gonna
• 47:44
  be
• 47:44
  quiet.
• 47:44
  We
• 47:44
  got
• 47:45
  six
• 47:45
  minutes
• 47:45
  left.
• 47:46
  Is
• 47:46
  there
• 47:46
  anything
• 47:46
  else
• 47:46
  you
• 47:46
  guys
• 47:47
  would
• 47:47
  like
• 47:47
  to,
• 47:48
  oh,
• 47:49
  Irene's
• 47:49
  not
• 47:49
  gonna
• 47:49
  be
• 47:49
  quiet.
• 47:49
  Okay.
• 47:52
  I
• 47:52
  guess
• 47:52
  one
• 47:52
  of
• 47:53
  the
• 47:53
  other
• 47:53
  questions
• 47:53
  I
• 47:53
  have
• 47:54
  it,
• 47:56
  what
• 47:56
  is
• 47:56
  your
• 47:56
  everybody's
• 47:57
  gonna
• 47:57
  be
• 47:57
  headed
• 47:57
  to
• 47:57
  the
• 47:58
  GL,
• 47:59
  but
• 47:59
  what
• 47:59
  are
• 47:59
  the
• 47:59
  ways
• 48:00
  that
• 48:00
  we
• 48:00
  can
• 48:00
  be
• 48:01
  supportive?
• 48:01
  Whether
• 48:02
  it's
• 48:02
  through
• 48:02
  social
• 48:02
  media,
• 48:03
  whether
• 48:03
  it's
• 48:03
  through
• 48:04
  invite,
• 48:04
  whether
• 48:05
  it's
• 48:05
  through
• 48:06
  regions,
• 48:07
  to
• 48:07
  you.
• 48:09
  That's
• 48:10
  a
• 48:10
  good
• 48:10
  que,
• 48:10
  I've
• 48:10
  always
• 48:11
  said
• 48:11
  and
• 48:11
  this
• 48:11
  is
• 48:12
  just
• 48:12
  where
• 48:13
  we
• 48:13
  sit
• 48:14
  in
• 48:14
  the
• 48:14
  industry,
• 48:14
  but
• 48:14
  the
• 48:14
  best
• 48:15
  thing
• 48:15
  that
• 48:15
  people
• 48:15
  can
• 48:16
  do
• 48:16
  right
• 48:16
  now
• 48:16
  from
• 48:17
  what
• 48:17
  you
• 48:18
  do,
• 48:18
  Irene,
• 48:19
  mark,
• 48:19
  Brian,
• 48:20
  everybody
• 48:20
  is
• 48:20
  just
• 48:21
  make
• 48:22
  the
• 48:22
  best
• 48:22
  version
• 48:23
  of
• 48:23
  your
• 48:24
  business
• 48:24
  is
• 48:25
  as
• 48:25
  possible,
• 48:25
  right?
• 48:26
  The
• 48:26
  more
• 48:26
  successful
• 48:27
  you
• 48:27
  guys
• 48:27
  are
• 48:27
  the
• 48:27
  more
• 48:28
  innovative
• 48:29
  and
• 48:29
  great
• 48:29
  things
• 48:29
  that
• 48:29
  you
• 48:30
  do,
• 48:31
  everybody
• 48:31
  looks
• 48:31
  at
• 48:32
  you
• 48:32
  and
• 48:32
  says,
• 48:32
  wow,
• 48:32
  that's
• 48:33
  very
• 48:33
  inspirational.
• 48:34
  I,
• 48:34
  that's
• 48:35
  where
• 48:35
  I
• 48:35
  want
• 48:35
  to
• 48:35
  be
• 48:36
  X
• 48:36
  amount
• 48:36
  of
• 48:36
  years
• 48:36
  down
• 48:37
  the
• 48:37
  road.
• 48:37
  And
• 48:38
  because
• 48:38
  of
• 48:39
  how
• 48:39
  new
• 48:40
  still
• 48:41
  the
• 48:41
  space
• 48:41
  is
• 48:41
  compared
• 48:42
  to
• 48:42
  other
• 48:43
  hospitality
• 48:43
  industries,
• 48:44
  the
• 48:44
  more
• 48:45
  success
• 48:45
  stories
• 48:46
  are
• 48:46
  the
• 48:46
  more
• 48:47
  great
• 48:47
  experiences
• 48:48
  people
• 48:49
  have,
• 48:50
  the
• 48:50
  more
• 48:51
  proven
• 48:51
  business
• 48:52
  models
• 48:52
  that
• 48:53
  we
• 48:53
  can
• 48:53
  point
• 48:53
  to
• 48:54
  just
• 48:54
  allows
• 48:54
  for
• 48:54
  the
• 48:55
  industry
• 48:55
  to,
• 48:56
  to
• 48:56
  really
• 48:57
  move
• 48:57
  in
• 48:57
  the
• 48:57
  right
• 48:57
  direction
• 48:58
  as
• 48:58
  it
• 48:58
  has
• 48:58
  been.
• 48:59
  But
• 48:59
  still
• 48:59
  continue
• 49:00
  to
• 49:00
  move
• 49:00
  in
• 49:00
  the
• 49:00
  right
• 49:00
  direction.
• 49:01
  And
• 49:01
  it's
• 49:02
  the
• 49:02
  whole
• 49:02
  kind
• 49:02
  of
• 49:02
  rising
• 49:03
  tides,
• 49:03
  analogy
• 49:04
  and
• 49:05
  that's
• 49:05
  really
• 49:05
  the
• 49:05
  best
• 49:06
  thing.
• 49:06
  They,
• 49:06
  it's
• 49:06
  a
• 49:07
  selfish
• 49:07
  thing,
• 49:07
  but
• 49:07
  it's
• 49:07
  almost
• 49:08
  like
• 49:08
  you,
• 49:09
  do
• 49:09
  you
• 49:10
  be
• 49:10
  the
• 49:10
  best
• 49:10
  version
• 49:10
  of
• 49:11
  you
• 49:11
  and
• 49:12
  that
• 49:12
  really
• 49:13
  positively
• 49:14
  affects
• 49:14
  the
• 49:14
  whole
• 49:15
  industry
• 49:16
  because
• 49:16
  of,
• 49:17
  the
• 49:17
  more
• 49:18
  business
• 49:18
  you
• 49:18
  guys
• 49:18
  are
• 49:18
  doing,
• 49:19
  the
• 49:19
  more
• 49:19
  places
• 49:19
  people
• 49:20
  have
• 49:20
  to
• 49:20
  stay,
• 49:20
  the
• 49:20
  more
• 49:21
  good
• 49:21
  things
• 49:21
  that
• 49:21
  they're
• 49:21
  saying,
• 49:21
  the
• 49:22
  better
• 49:22
  reviews.
• 49:23
  So
• 49:23
  really,
• 49:24
  in,
• 49:24
  in
• 49:25
  honestly,
• 49:25
  that
• 49:25
  is
• 49:25
  the
• 49:25
  best
• 49:26
  thing
• 49:26
  that
• 49:26
  people
• 49:26
  can
• 49:26
  do
• 49:27
  is
• 49:27
  just
• 49:27
  really
• 49:28
  continue
• 49:28
  to
• 49:29
  dominate
• 49:29
  their
• 49:29
  daily
• 49:30
  business
• 49:30
  goals
• 49:31
  and
• 49:31
  what
• 49:31
  they
• 49:31
  do.
• 49:31
  And
• 49:32
  then
• 49:32
  we
• 49:32
  all
• 49:32
  win.
• 49:33
  We
• 49:33
  really
• 49:33
  do.
• 49:33
  It's
• 49:33
  a,
• 49:34
  strange
• 49:34
  thing
• 49:34
  to
• 49:34
  think
• 49:35
  about,
• 49:35
  but
• 49:35
  that
• 49:35
  really
• 49:35
  is.
• 49:36
  And
• 49:36
  one
• 49:36
  of
• 49:36
  the
• 49:36
  ways,
• 49:37
  one
• 49:37
  of
• 49:37
  the
• 49:37
  biggest
• 49:37
  ways,
• 49:38
  in
• 49:38
  my
• 49:38
  opinion,
• 49:38
  at
• 49:38
  least
• 49:39
  that
• 49:39
  you
• 49:39
  continue
• 49:39
  to
• 49:39
  dominate
• 49:40
  is
• 49:40
  by
• 49:40
  listening
• 49:41
  to
• 49:41
  everybody
• 49:42
  else,
• 49:42
  by
• 49:43
  talking
• 49:43
  to
• 49:43
  the
• 49:43
  Rubens
• 49:43
  and
• 49:43
  the
• 49:44
  Irene's
• 49:44
  and
• 49:44
  going
• 49:44
  to
• 49:44
  the
• 49:44
  glamping
• 49:45
  shows
• 49:45
  and
• 49:45
  talking
• 49:46
  to
• 49:46
  all
• 49:46
  those
• 49:46
  people,
• 49:46
  because
• 49:47
  they
• 49:48
  all
• 49:48
  may
• 49:48
  have
• 49:48
  the
• 49:48
  next
• 49:49
  best
• 49:49
  idea
• 49:49
  that
• 49:49
  you
• 49:50
  need
• 49:50
  to
• 49:50
  take
• 49:50
  your
• 49:50
  business
• 49:51
  to
• 49:51
  that
• 49:51
  next
• 49:51
  level,
• 49:52
  to
• 49:52
  be
• 49:52
  an
• 49:52
  inspiration
• 49:52
  to
• 49:53
  somebody
• 49:53
  else
• 49:53
  that
• 49:53
  it's
• 49:54
  all
• 49:54
  a
• 49:54
  circle
• 49:54
  that
• 49:54
  beats
• 49:55
  everything
• 49:55
  else.
• 49:55
  Yeah.
• 49:55
  And
• 49:56
  to,
• 49:57
  to
• 49:57
  your
• 49:57
  point
• 49:57
  Ruben,
• 49:58
  I
• 49:58
  would
• 49:59
  argue
• 49:59
  that
• 49:59
  the
• 49:59
  competition
• 50:00
  is
• 50:00
  not,
• 50:01
  winners
• 50:01
  and
• 50:01
  losers
• 50:01
  in
• 50:02
  the
• 50:02
  lamping
• 50:03
  space.
• 50:03
  That's
• 50:03
  gonna
• 50:03
  happen.
• 50:04
  Creation.
• 50:05
  The
• 50:05
  competition
• 50:06
  is
• 50:07
  hotels,
• 50:07
  Disneyland
• 50:08
  cruise
• 50:08
  ships,
• 50:09
  a
• 50:10
  music
• 50:11
  parks
• 50:11
  and
• 50:12
  when
• 50:12
  we
• 50:12
  show
• 50:14
  family
• 50:15
  families
• 50:15
  and
• 50:15
  people
• 50:15
  that
• 50:16
  their
• 50:16
  vacation
• 50:16
  spend
• 50:17
  those
• 50:17
  hard
• 50:18
  earned
• 50:18
  dollars,
• 50:19
  then
• 50:19
  what,
• 50:20
  whatever
• 50:20
  we're
• 50:20
  calling
• 50:21
  it
• 50:21
  or
• 50:21
  whatever
• 50:21
  the
• 50:21
  standard
• 50:22
  standards
• 50:22
  are,
• 50:23
  we're
• 50:23
  gonna
• 50:23
  have
• 50:23
  plenty
• 50:24
  of
• 50:24
  people
• 50:24
  being
• 50:25
  successful.
• 50:27
  Agreed.
• 50:28
  Yeah,
• 50:28
  for
• 50:28
  sure.
• 50:28
  I
• 50:28
  think
• 50:28
  historically
• 50:29
  in
• 50:29
  a
• 50:29
  hospitality
• 50:30
  industry
• 50:30
  overall,
• 50:31
  and
• 50:31
  that
• 50:31
  includes
• 50:32
  both
• 50:32
  overnight
• 50:32
  accommodations
• 50:33
  in
• 50:33
  places
• 50:34
  like
• 50:34
  you're
• 50:34
  talking
• 50:34
  about
• 50:34
  like
• 50:34
  Disney
• 50:35
  world
• 50:35
  and
• 50:35
  everywhere
• 50:35
  else.
• 50:36
  That
• 50:36
  for
• 50:37
  a
• 50:37
  long
• 50:37
  time,
• 50:37
  there's
• 50:38
  been
• 50:38
  a
• 50:38
  Disney
• 50:39
  world
• 50:39
  that
• 50:39
  caters
• 50:39
  to
• 50:40
  millions
• 50:40
  and
• 50:40
  millions
• 50:40
  of
• 50:40
  people.
• 50:41
  But
• 50:42
  I
• 50:42
  think
• 50:42
  part
• 50:42
  of
• 50:42
  what
• 50:43
  the
• 50:43
  glamping
• 50:43
  industry
• 50:43
  and
• 50:44
  experiential
• 50:44
  hospitality
• 50:45
  is
• 50:45
  going
• 50:45
  to
• 50:45
  do
• 50:46
  is
• 50:46
  split
• 50:46
  that
• 50:47
  into
• 50:47
  a
• 50:47
  thousand
• 50:48
  different
• 50:48
  audiences.
• 50:49
  And
• 50:49
  there
• 50:49
  may
• 50:49
  be
• 50:49
  a
• 50:49
  thousand
• 50:50
  different
• 50:50
  Disney
• 50:50
  worlds
• 50:51
  that
• 50:51
  cater
• 50:51
  to
• 50:51
  people
• 50:51
  in
• 50:51
  a
• 50:51
  thousand
• 50:52
  different
• 50:52
  ways
• 50:52
  that
• 50:52
  split
• 50:53
  that
• 50:53
  audience
• 50:53
  apart.
• 50:54
  And
• 50:55
  they
• 50:55
  all
• 50:55
  now
• 50:55
  can
• 50:56
  enjoy,
• 50:56
  like
• 50:57
  they
• 50:57
  all
• 50:57
  would've
• 50:57
  loved
• 50:57
  Disneyland,
• 50:58
  but
• 50:59
  maybe
• 50:59
  they're
• 50:59
  gonna
• 50:59
  love
• 50:59
  this
• 50:59
  experience
• 51:00
  two
• 51:00
  or
• 51:01
  three
• 51:01
  times
• 51:01
  more
• 51:01
  than
• 51:01
  they
• 51:02
  did
• 51:02
  before.
• 51:02
  Cause
• 51:02
  it's
• 51:03
  unique
• 51:03
  and
• 51:03
  catered
• 51:03
  to
• 51:03
  exactly
• 51:04
  what
• 51:04
  they
• 51:04
  want.
• 51:10
  Is
• 51:10
  that
• 51:10
  too
• 51:11
  well?
• 51:11
  Ruben,
• 51:12
  one
• 51:12
  of
• 51:12
  the
• 51:13
  things
• 51:14
  I
• 51:14
  would
• 51:14
  tell
• 51:14
  you,
• 51:15
  no
• 51:15
  I
• 51:15
  agree
• 51:15
  with
• 51:16
  all
• 51:16
  of
• 51:16
  the
• 51:16
  above.
• 51:17
  I
• 51:17
  think,
• 51:17
  just
• 51:17
  a.
• 51:18
  The
• 51:18
  level
• 51:18
  of
• 51:18
  excitement
• 51:19
  is
• 51:19
  what
• 51:20
  I'm
• 51:20
  just
• 51:21
  fascinated
• 51:21
  by,
• 51:22
  when
• 51:22
  you're,
• 51:22
  that's
• 51:22
  just
• 51:23
  the
• 51:23
  next
• 51:23
  best
• 51:23
  thing
• 51:23
  they're
• 51:25
  constantly
• 51:26
  trying
• 51:26
  to
• 51:26
  outdo
• 51:27
  one
• 51:27
  another.
• 51:27
  And
• 51:28
  this
• 51:29
  industry
• 51:29
  is,
• 51:29
  everybody's
• 51:30
  just
• 51:30
  I
• 51:30
  don't
• 51:30
  know,
• 51:31
  still
• 51:32
  lending
• 51:32
  a
• 51:32
  hand
• 51:32
  say
• 51:33
  is
• 51:33
  I
• 51:33
  love
• 51:33
  competition
• 51:34
  sharpens,
• 51:34
  not,
• 51:36
  it
• 51:36
  really
• 51:36
  has
• 51:37
  you
• 51:37
  hyper
• 51:38
  full
• 51:38
  deliver
• 51:39
  and
• 51:40
  how
• 51:40
  you
• 51:40
  deliver
• 51:40
  it
• 51:40
  incredibly
• 51:41
  well
• 51:42
  with
• 51:43
  very,
• 51:43
  I'll
• 51:43
  just
• 51:43
  say
• 51:44
  this
• 51:44
  getaway,
• 51:45
  which
• 51:45
  isn't
• 51:45
  national
• 51:46
  brand
• 51:46
  opened
• 51:47
  up
• 51:47
  10
• 51:47
  miles
• 51:48
  sold
• 51:48
  out.
• 51:48
  Like
• 51:49
  I,
• 51:50
  cuz
• 51:50
  what
• 51:50
  they
• 51:50
  do
• 51:50
  is
• 51:50
  not
• 51:51
  even
• 51:51
  remotely
• 51:52
  close
• 51:52
  to
• 51:52
  what
• 51:52
  we
• 51:53
  do.
• 51:53
  And
• 51:53
  but
• 51:53
  it
• 51:54
  does
• 51:54
  have
• 51:55
  me
• 51:55
  hyper
• 51:55
  focused
• 51:56
  on
• 51:56
  what
• 51:56
  it
• 51:57
  is
• 51:57
  that
• 51:57
  I
• 51:57
  do.
• 51:57
  I
• 51:57
  think
• 51:58
  that's
• 51:58
  part
• 51:59
  of
• 51:59
  the,
• 52:00
  it's
• 52:00
  just
• 52:00
  gonna
• 52:01
  be
• 52:01
  Ruben
• 52:01
  we're,
• 52:02
  I'm
• 52:02
  super
• 52:02
  supportive.
• 52:03
  You'll
• 52:04
  see
• 52:04
  me
• 52:04
  as
• 52:05
  a
• 52:05
  strong
• 52:05
  cheerleader
• 52:06
  for
• 52:06
  the
• 52:07
  show
• 52:08
  in
• 52:08
  a
• 52:08
  couple
• 52:08
  weeks.
• 52:11
  It
• 52:11
  is
• 52:11
  a
• 52:11
  very
• 52:12
  interesting
• 52:12
  and
• 52:13
  again,
• 52:13
  we're
• 52:13
  almost
• 52:13
  outta
• 52:13
  time
• 52:14
  here
• 52:14
  and
• 52:14
  probably
• 52:15
  shouldn't
• 52:15
  open
• 52:15
  up
• 52:15
  this
• 52:15
  can
• 52:16
  to
• 52:16
  worms,
• 52:16
  but
• 52:17
  it
• 52:17
  is
• 52:17
  a
• 52:17
  very
• 52:17
  interesting
• 52:18
  thing
• 52:18
  to
• 52:18
  say
• 52:19
  and
• 52:19
  I
• 52:19
  think
• 52:19
  this
• 52:19
  is
• 52:19
  true
• 52:20
  across
• 52:20
  all
• 52:20
  industries,
• 52:21
  whether
• 52:21
  it's
• 52:22
  glamping
• 52:22
  or
• 52:22
  airlines
• 52:23
  or
• 52:23
  whatever,
• 52:23
  it's
• 52:23
  very
• 52:24
  hard
• 52:24
  to
• 52:24
  be
• 52:24
  a
• 52:24
  Jack
• 52:24
  of
• 52:24
  all
• 52:25
  trades.
• 52:26
  And
• 52:26
  so
• 52:27
  it,
• 52:27
  and
• 52:27
  again,
• 52:27
  I'm
• 52:27
  opening
• 52:27
  up
• 52:28
  a
• 52:28
  can
• 52:28
  worms
• 52:28
  here,
• 52:28
  but
• 52:28
  it's
• 52:28
  just
• 52:29
  like
• 52:29
  a
• 52:29
  Campground
• 52:30
  who
• 52:30
  adds
• 52:30
  cabins
• 52:31
  or
• 52:31
  glamping.
• 52:31
  You
• 52:31
  can
• 52:32
  be
• 52:32
  successful
• 52:33
  doing
• 52:33
  it,
• 52:34
  but
• 52:35
  at
• 52:35
  what
• 52:35
  point
• 52:36
  does
• 52:36
  a
• 52:36
  Jack
• 52:37
  of
• 52:37
  all
• 52:37
  trades
• 52:37
  get
• 52:37
  vested
• 52:38
  by
• 52:38
  somebody
• 52:38
  who
• 52:38
  specializes
• 52:39
  in
• 52:40
  glamping
• 52:41
  or
• 52:41
  is
• 52:41
  there
• 52:42
  enough
• 52:42
  of
• 52:42
  an
• 52:42
  audience
• 52:42
  for
• 52:43
  all
• 52:43
  of
• 52:43
  it?
• 52:43
  I
• 52:43
  don't
• 52:43
  know.
• 52:43
  I
• 52:44
  think
• 52:44
  it's
• 52:44
  still
• 52:44
  shaking
• 52:44
  out.
• 52:47
  Yeah,
• 52:50
  for
• 52:50
  the
• 52:50
  next
• 52:50
  show
• 52:51
  for
• 52:52
  the
• 52:52
  next
• 52:52
  show,
• 52:52
  which
• 52:52
  Eileen
• 52:53
  will
• 52:53
  be
• 52:53
  not
• 52:54
  on
• 52:54
  vacation
• 52:56
  and
• 52:56
  on
• 52:56
  camera
• 52:57
  with
• 52:57
  us.
• 52:58
  Yes.
• 52:58
  And
• 52:59
  we'll
• 52:59
  have
• 52:59
  Bobby
• 52:59
  and
• 53:00
  we'll
• 53:00
  have
• 53:00
  David
• 53:00
  Smith
• 53:01
  Bobby
• 53:01
  from
• 53:01
  firelight
• 53:02
  camps,
• 53:02
  David
• 53:02
  Smith
• 53:02
  from
• 53:04
  outside
• 53:04
  capital,
• 53:05
  correct?
• 53:06
  Yes.
• 53:07
  Thought
• 53:07
  I
• 53:07
  was
• 53:07
  getting
• 53:08
  old,
• 53:08
  but
• 53:08
  managed
• 53:09
  to
• 53:09
  nail
• 53:09
  that
• 53:09
  one.
• 53:10
  Got
• 53:10
  it.
• 53:10
  Still
• 53:10
  good.
• 53:12
  Ruben
• 53:12
  will
• 53:12
  be
• 53:12
  joining
• 53:12
  us
• 53:12
  again
• 53:13
  as
• 53:13
  always.
• 53:13
  So
• 53:13
  I
• 53:14
  wanna
• 53:14
  wrap
• 53:14
  up
• 53:14
  the
• 53:14
  show.
• 53:14
  I
• 53:14
  know
• 53:14
  everybody's
• 53:15
  got
• 53:15
  busy
• 53:15
  schedules
• 53:16
  and
• 53:16
  Irene's
• 53:16
  gonna
• 53:16
  get
• 53:16
  back
• 53:16
  to
• 53:16
  vacation.
• 53:17
  Mark,
• 53:17
  thank
• 53:17
  you
• 53:18
  for
• 53:18
  joining
• 53:18
  us.
• 53:18
  Please
• 53:19
  extend
• 53:19
  the
• 53:19
  same
• 53:20
  to
• 53:20
  Kyle.
• 53:20
  Really
• 53:21
  appreciate
• 53:21
  him
• 53:21
  being
• 53:21
  there.
• 53:21
  I
• 53:21
  wish
• 53:22
  you
• 53:22
  guys
• 53:22
  all
• 53:22
  the
• 53:22
  success
• 53:22
  at
• 53:23
  base
• 53:23
  client
• 53:23
  for
• 53:23
  lively
• 53:24
  both
• 53:24
  in
• 53:25
  Washington
• 53:25
  and
• 53:26
  in
• 53:26
  Palm
• 53:26
  desert,
• 53:27
  super
• 53:27
  excited
• 53:28
  to
• 53:28
  see
• 53:28
  what
• 53:28
  you
• 53:28
  guys
• 53:29
  do
• 53:29
  and
• 53:29
  accomplish
• 53:29
  down
• 53:29
  there.
• 53:30
  Sorry.
• 53:30
  Initiate
• 53:30
  at
• 53:30
  the
• 53:30
  glamping
• 53:31
  show,
• 53:31
  but
• 53:31
  we
• 53:32
  will
• 53:32
  see
• 53:32
  all
• 53:32
  of
• 53:32
  you
• 53:32
  here.
• 53:33
  Ruben
• 53:33
  and
• 53:33
  Irene,
• 53:34
  and
• 53:34
  I
• 53:34
  think
• 53:34
  next
• 53:34
  week
• 53:35
  we're
• 53:35
  gonna
• 53:35
  have
• 53:35
  our
• 53:35
  regular
• 53:35
  Campground
• 53:36
  owners
• 53:36
  focus
• 53:36
  show
• 53:36
  on
• 53:37
  MC
• 53:37
  Fireside
• 53:37
  chat.
• 53:37
  So
• 53:38
  anything
• 53:38
  you
• 53:38
  wanna
• 53:38
  add
• 53:38
  before
• 53:39
  we
• 53:39
  wrap
• 53:39
  up
• 53:39
  Ruben
• 53:39
  or.
• 53:40
  All
• 53:40
  good.
• 53:41
  Thank
• 53:41
  you
• 53:41
  guys
• 53:41
  for
• 53:41
  joining.
• 53:42
  We'll
• 53:42
  see
• 53:42
  you
• 53:42
  next
• 53:42
  time.
• 53:43
  Awesome.
• 53:43
  And
• 53:44
  then
• 53:44
  thank
• 53:44
  you
• 53:44
  for
• 53:44
  our
• 53:44
  sponsor
• 53:45
  let's
• 53:45
  camp
• 53:45
  too.
• 53:45
  I
• 53:45
  forgot
• 53:46
  to
• 53:46
  mention
• 53:46
  them
• 53:46
  at
• 53:46
  the
• 53:46
  beginning
• 53:47
  of
• 53:47
  the
• 53:47
  show
• 53:47
  but
• 53:47
  really
• 53:47
  appreciate
• 53:48
  them
• 53:48
  for
• 53:48
  sponsoring
• 53:49
  us.
• 53:49
  So
• 53:49
  take
• 53:49
  care
• 53:49
  guys,
• 53:50
  and
• 53:50
  we
• 53:50
  will
• 53:50
  see
• 53:50
  you
• 53:50
  next
• 53:51
  week.