From Caribbean Roots to Digital Growth The Evolution of Sam's Caribbean Marketplace
Summary
In this episode of Talk Commerce, Melissa Morris shares her journey in transforming her family's business, Sam's Caribbean Marketplace, into a modern e-commerce platform. With over three decades of history, Melissa discusses her role in revamping the business's online presence using Shopify, enhancing customer engagement through marketing strategies, and introducing innovative services like grocery delivery to Jamaica. She also reflects on her personal passions and the cultural influences that shape her work.
Takeaways
Melissa started working in her family's business at 14.
The…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.