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Monetize Your Podcast Before Building an Audience · The One Small Change Podcast

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Welcome to The One Small Change, and I am thrilled as always that
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you have chosen to join me and embark on this journey of
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exploration and transformation. For those of you who don't know,
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I'm your host, Yvonne McCoy, and I bring almost 30 years of
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entrepreneurial experience. But here's the thing, I have a passion for
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discovering growth through the power of seemingly small change,
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and part of what I do is I try to bring really interesting people
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to you every week that you can expand your
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perspective and grow your business and see what's possible for
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you, um, without having to do huge things and make
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potentially a small change. And our guest today
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is Jennie Bellinger, and she is going to share a small or
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unexpected or insignificant decision that sparked a remarkable
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transformation and growth in her life, whether it was
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personal or
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Jennie, thank you so much for being here. I'm so excited because you're
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going to be talking about a topic I need. Well,
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thank you for having me here. I am so excited
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for this episode today. So tell everybody
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who you are, what you do, and how, you know, you got
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to be the expert that you are at what you do.
1:18
Yeah. So mine is a bit of
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like a winding, long winding journey that, you know, I am
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the preeminent
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example of the millennials who have already gone through multiple
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job changes because I'm an elder millennial, you
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know, younger end of the Gen X generation in that
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I've now already had 3 different
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businesses. And, uh,
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2 careers. So I think that's the
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thing that makes you, that makes you unique.
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Yeah. Because not many people are going to have those kinds of experiences
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that you had. Right, exactly. So, you know, I
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started as a middle school science teacher, took some time off to, you know, become
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a mom and, and do the mom things for a little while. And
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then when it was time for me to go back into the workforce, uh,
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we were in the middle of that recession. back in 2010.
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And so schools didn't have a lot of money to hire a teacher that had
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experience. And so I went through
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18 nos between April and August of
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that year, you know, different interviews, like, we love
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you, we wish we could hire you, but we can't. We're going to hire the
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brand new college graduate. I was like, okay,
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you know, so I finally took the sign from the universe that that was
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not where I was meant to go in my next journey of life, next step
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in the journey of my life. And so finally said, okay, fine, if I'm not
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doing this, what? And that's when entrepreneurship, like,
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literally fell into my lap. And I had the opportunity just to
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jump in with a jewelry company that,
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you know, would go into women's homes and share the jewelry, you
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know, network marketing style. And I got really good at it
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because— It was fun, you know, like how much fun. I think
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you'll like that too. Right? I mean, for me, it,
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it felt like playing Barbies at 30-something,
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you know, like, because I got to walk in, have all these pretty
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things, and be like, here, go put them on, play, just, just play.
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And that's what we did. We would be like, oh my God, that necklace would
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look so good on you, and you should try these earrings, and you should do
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that, you know. It was so much fun and it was easy. So
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here's, here's, you're saying that this is
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easy. Yeah. But what you did for people in
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that playing was help them see themselves in a
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different light. Yeah. Fill a vacuum that they had. And that's really
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what good sales is about. Mm-hmm. That
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people can identify themselves. I jokingly say,
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When I was a teenager, we, you know, I came from a strict home and
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we didn't do makeup and stuff like that. Right. Mm-hmm. And I feel
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like in my 70s, I'm now becoming a teenager, like, oh, I want to
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do this. I'm doing, you know, toner. I'm doing, you know, that kind of
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stuff. And so, you know, we have those holes
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that, you know, we, we like, we want to try it, but, you know, whatever.
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And so if you as a person in whatever you're
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doing can make that person feel like, I can do this.
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It's okay. I'm not alone. Do you know
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what a wonderful gift, whether it's jewelry, it's makeup,
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it's knowledge, whatever. Yeah. And it really
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was. It was, you know, I got the opportunity and I
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had many women, you know, come back to me later and talk about
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how the shift for them was They
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knew a little bit more about how to put jewelry together and they
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felt more confident. So when they left their house,
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they, they, you know, backs were a little straighter. They felt a little more
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confident and they got more compliments. So then they were feeling better about themselves because
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people were noticing differences. They didn't know what it was, which was so interesting.
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Like, yeah. Did you change your hair? Did you do something? Did you lose weight?
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I don't know what's different about you. And it, Many times was just the fact
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that they just knew what to do with jewelry now to actually layer it
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and do whatever. Mm-hmm. And, you know,
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getting good at that sales piece and working with my clients, but
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then also starting to build a team. And, you know, I
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became known for, you know, being able to help women,
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uh, promote in the business, earn the trips,
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earn the cars, earn Earn the bonuses, earn the whatever.
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And that started getting
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outside of the company that I was with. And so,
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you know, jewelry was my first business. My second business was I ended up becoming
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a coach in the network marketing space and helping
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people in network marketing, mostly women. But that's just because,
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I mean, the numbers are there. 76% of the industry is female.
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So helped a lot of women with their businesses get
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better at sales, get more comfortable in sales, know how to grow a
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team, and know how to lead and lead very comfortably.
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Let me ask you a question. What was, um,
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like the, the biggest hurdle for women or
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anybody to make sales? Oh,
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it's to get over that inner block. of
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asking for money, because that's how they were
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seeing it, is I'm asking for money. And I'm like,
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no, what you're doing is telling people how they can buy the thing that they
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already want. You're only asking for money, you're only being pushy and
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gross if you're trying to sell something to somebody who doesn't want it. Yes,
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right. I mean, I think that is so important.
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I used to jokingly say When I first got into sales,
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I thought kind of like used cars, used car salesmen,
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or the lady goes, hon, you look great in that pink
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polka dot dress when you knew you looked
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horrible. You know, but if you, if
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you think of sales as a service, you're actually helping
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them to get what they want and what they need. Exactly.
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And you're being selfish if you don't help them. Exactly. And, and
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that's the thing is it's really about
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helping people see, okay, what's the problem that you're solving with the,
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the, the product or service that you have, right? So as
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long as you're talking to people who have that problem, then it's really up to
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them to decide whether or not that's the solution that they want,
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right? So many times women would show up to these parties
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wanting to you know, have a good time. And they were like, yeah, I'll
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probably buy some jewelry to help my friend. But by the end of it, they
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were like, oh my gosh, I had no idea I was going to learn
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how to actually put jewelry on, right?
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They didn't realize that there was a way to do it so that they felt
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more confident and could put looks
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together and not just throw a necklace on, throw on a
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pair of matching earrings, and da da, you know. Yeah. and maybe a bracelet and
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a ring or whatever. There's, there were things that they could learn, right?
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So it was by helping make it edutainment,
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you know, because a lot of what I did had, you know, little bits of
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humor to it. Mm-hmm. Because, you know, if women laugh, if people
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laugh, they're going to then associate this was a good time. So even if
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they didn't buy, they had a good time with Jennie. Mm-hmm.
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Right, was really what it was about. So, um,
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you know, but getting into the network marketing coaching piece, you know, I
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became a certified professional coach so that I was, you
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know, because I knew my company's stuff,
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but when I started venturing out and working with people in other
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companies, I wanted to make sure I wasn't like screwing anything up. So
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I became a certified professional coach so that way I felt more
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comfortable and confident in my coaching and what I was
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offering and how I was really helping people. And not just— I wasn't a
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trainer, I wasn't a consultant, but I was
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actually helping them figure out what are their goals, not what are the goals
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you think you're supposed to have, but what are the goals that actually
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matter to you? Yeah. Right. And in
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this process of starting a coaching business, I
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realized, oh my gosh, people are not out on Google looking
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for me. How weird is that?
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And I was trying to figure out, like,
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how do I get the word out about what I'm doing now, you know, as
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a network marketing coach? Because people didn't know that network marketing coaches
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existed. I mean, there really were maybe a couple of
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big names, and none of them were female at the time.
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And so I realized that I needed to get the word out.
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And I was trying to figure out what to do. And somebody said, you should
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start a podcast. And I went,
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you're crazy. I'm trying to, trying to build a business here. I don't,
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I don't need to learn how to do a podcast. And then
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one of my friends who's in the podcasting world said, well, what if your
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podcast could build your business at the same time? Would you do it then? I
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was like, I'm listening.
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And so then from there, once I figured that out and I
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hired a coach to help me with that. And it was the gentleman who
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presented the idea of what if it could build your business at the same time?
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And that's when I said, you know, okay, let's do this. And so we
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built my first podcast. And in the process of
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building my first podcast, I built my first coaching business.
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And that's— and I did it with the podcast
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without an audience at all. My first podcast had money
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in the bank. before it ever went live?
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Okay, so, so I think that's
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what we need to talk about because that's what makes you
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an expert at what you do. So tell us more.
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Tell me more. Yeah, absolutely. So one
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of the, one of the things that I've now, looking back,
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realized was a, a, a benefit that I had at the time
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was that I didn't have a limiting belief that,
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that a podcast had to have like millions of downloads and a massive
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audience to make money. Because my friend presented the
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option to me that my podcast could make money with
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not even a small audience, but with no audience. And I was like, well, if
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you show me how, I'll do it. And I did. I was his very
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first client who did everything he said, and I made money. Very
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quickly, and it was because I leveraged the show
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as a way to get in front of people who I had been
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trying to talk to for like
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months, if not like a year or more.
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You know, people who I had seen on social media—they had a network marketing
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business. I could see that they were struggling.
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But they, when I would reach out to them to offer a coaching session, they
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wouldn't take me up on it. Because they were like, they were
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telling themselves stories in their head about what a coach does
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and how much they cost. And they didn't know what I could do
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for them. But without talking to them, I couldn't
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tell them what I could do for them.
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But what I could do was reach out to them and say, oh my gosh,
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Yvonne, I see that you have this amazing network marketing
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business. I've been watching you on Facebook posting
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about it. Would, would you be willing to
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be one of my first guests on my new podcast that's all about network
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marketers sharing their stories and, and talking
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about their business and how this is helping them and
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helping their family? And it becomes a piece of marketing material for you. Would you
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be interested in that? And then Yvonne would go, why, of
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course you want, you want me on your podcast?
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It got my foot in the door with people who I had been trying. I
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had been like banging on the door without trying to be pushy
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or whatever, you know, like we had just talked about. So
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here I am trying to get in the door and all I
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needed to do was give them a place where they could come talk about themselves.
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And so how does that— how does— how
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does that turn into money on the first show? It sounds
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like— it sounds like a miracle. I mean— Right. So,
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so what I did was, before I ever launched the show,
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I made sure I had 10 interviews in the can, because I
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know myself well enough as somebody who lives with ADHD that if I
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Didn't set up a system and a process in place to have a
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number of episodes already recorded. So I've always got something
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going that I'm not in that perpetual, oh
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crap, I've got to get an episode out this week. Because that's a great way
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for me to just like shut down and not do anything. Mm-hmm. Right?
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It's better to keep me in constant motion. Right? So I'm
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constantly recording episodes. So I've always got
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something in the can somewhere. So I had 10 episodes,
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10 interviews, I should say. I actually had 13 episodes in the can
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when I launched. So I launched with my welcome
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episode and a couple of solo episodes sharing more about me and my
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coaching and who I am and what I'm doing. But then I had these other
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10 interviews with women in network marketing.
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2 of those 10 became my coaching
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client before we went live.
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So through the process of having conversations with them,
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not trying to sell them, but just having
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conversations, because then they wanted to know, so why are you starting
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the podcast? Well, I'm starting the podcast so people know who I am and
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what I do. Oh, what do you do?
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Well, I help people like you who are in network marketing
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increase their sales without feeling gross, grow their team
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without bugging friends, family, and complete strangers, and
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become confident leaders of their team. So,
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so this is the thing that I want to say. You're talking— you're saying this
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about network marketing. Yeah, this is true of anything.
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Yeah, podcast world. And here's the other thing I think that
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people, um, you know, I have my Be
16:06
Found framework, and one of them is nurture your relationships. And
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here's the thing, if you can give
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people something that opens the door— I call it the
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appetizer, right? So one of my appetizers is
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I have my Sunday Scoop, which is a newsletter that I post events
16:25
that anybody can post their event in. That's like that's a win
16:29
for you. I mean, you know, you can do it when you're ready. It's no
16:32
pressure. And people are like, oh my God, this is great, you know.
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Um, the other thing is when I do, do my
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connection calls, I try to say, okay, tell me
16:43
about yourself. Let's play. Let me see if I can help you with that. Right?
16:47
Mm-hmm. And so that's an appetizer. So those
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people, a lot of them go, this is— I mean, look what you did for
16:53
me in 30 minutes. Let's talk about working together, right? Or
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they'll say, you know, I'm not ready for this, but
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I know somebody who is, and they can talk about you
17:05
because they've experienced you. Yeah, right. Nobody's
17:09
gonna buy— nobody buys an ad per se. I
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mean, you know, it, it, it's not going to get you a
17:16
long-term client. And so I think, you know, what you're saying
17:20
is absolutely fantastic. What I do with my podcast is
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I do, um, podcasting for partners. So I
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also do panels and summits, but I only invite people who have been on
17:31
my podcast to be on those. It's a way of continuing the
17:35
relationship and making it deeper. And I know
17:38
that they promoted the podcast, so they'll promote the other thing.
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And, you know, you invite the people you have fun with. Yeah.
17:47
Right. So, so that's all right. We— I can't believe that
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we've been talking as long as we have. So let's, let's make sure we don't
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run out of time. Sure. Tell me, tell us
17:58
like 3 things that you think that people should do or can do
18:01
right away, whether they are starting a podcast or if they're a guest on a
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podcast. Well, either side of the coin. Yeah, the
18:09
first step is believing that it is possible for a
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podcast to make money with no audience, because I've done it
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twice and many of my clients now have done it.
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So if we all can do it, then it's possible for other
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people. So if someone's thinking about starting a podcast, it is possible to
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make money early. So don't listen to the people who are like, oh
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no, you have to have like so many downloads or so many followers on
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YouTube before you could— that's ad revenue.
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What I do is not based on ad revenue, right? And
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what I help my clients with is not based on ad revenue. Now, do I
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say you can do ad revenue or should or whatever?
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I don't know. It depends on the show. So there are many
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models. Oh, so many different. Yeah. You need to pick a
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model that you're comfortable with. Yeah, exactly. And so if
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somebody wants to do the ad revenue model, great, go ahead. But
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here's the thing, 95% of podcasts
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have not created a new episode in the last 90 days because they're not
19:12
monetized. They're not getting an ROI and they're
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not incentivized enough to build to that
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audience of 1,000 subscribers and 4,000 watch hours on YouTube in order to
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make ad revenue. And so
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it really starts with that mindset of it's possible to make money
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earlier than other people think it is. And so that's number one.
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Love it. Number 2 is done is better
19:38
than perfect. Done
19:42
is better than perfect. If we all worried about being perfect, nobody would have
19:46
anything out there ever, because I mean, look at it. The biggest
19:50
names in the industry, Apple,
19:53
Dell, Intel, like big technology names,
19:57
you know, software companies will put out
20:01
a product or a service that isn't perfect.
20:06
There are Apple computers that
20:10
break down. Something happens to it. It's not
20:13
perfect, right? Software doesn't always work initially. It
20:17
sometimes has some bugs that they didn't find when they put it
20:21
in front of 10 beta users or whatever, you know? And you know what else?
20:26
I don't have to worry about being perfect. That, that'll never be my issue. But,
20:31
but the other part is people relate to that. I mean,
20:35
you know, there's nothing worse to me— when I was
20:38
really hugely overweight, having the skinny
20:42
person say, now I want you to do this. I'm like, my
20:46
body can't do that. Right.
20:50
You know, you need to, you need to modify this for me. And it
20:54
doesn't even, you know, it's like there's no connection or realization
20:58
of what's going on. And so it's kind of like, I
21:02
always say, whatever happens happens. I'm not editing. Yep.
21:06
Get what you get. Exactly. I mean, I regularly— so I,
21:10
I have 2 podcasts out there now, and on my first podcast, there's
21:13
370-ish episodes out there. And quite
21:17
regularly, I'll flub something, flub a line or whatever, and I'll
21:21
go, oh, well, isn't it nice to know you don't have to be perfect to
21:24
be a podcaster? And then I keep moving on. Yeah, absolutely.
21:28
I've done it that way for years because it gives the people who
21:32
listen permission to not be perfect. Oh, if Jennie can be
21:36
successful and not be perfect, then I can be
21:39
successful and not be perfect. Absolutely. Absolutely.
21:43
Right. And, and, and yeah. And so 3 would be
21:48
take action. When you learn something
21:52
that somebody says, hey, this has worked for me, and
21:56
they tell you what to do, then go do the things, right?
22:00
Take Action, because imperfect action is better
22:04
than no action at all. Because I actually learned this from one of my
22:07
clients: information minus
22:11
implementation equals information.
22:17
Actually, worse than that, because information
22:20
minus implementation puts you back
22:24
into limiting beliefs. I can't do it. So,
22:27
it costs you even more. I mean, I absolutely— I mean, that's one of the
22:31
things that I say all the time is there used to be a
22:34
time when information made you an expert. No more. Because
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you can find information everywhere. That's right. What makes you an
22:42
expert is being able to take that information and
22:45
show you how to implement it. And I have this really weird
22:49
question, which I won't go into. I'll tell you at another time. But the
22:53
idea of it is How would I use this?
22:57
Yeah, right. If you can tell me how I would use it, then that
23:01
clears up a whole lot of things and what the, you know, what I'm gonna
23:04
get from it, right? As opposed, as opposed to just like,
23:08
this is a great thing, you should do it, right? Yeah, absolutely.
23:12
You've got a gift for us. I do, I do.
23:16
So I have, for anybody who's interested in the
23:19
podcasting space and wants to know more, either they're already in
23:23
the podcasting space Or they are thinking about getting into it. I
23:27
have a 25-minute on-demand webinar, meaning watch
23:30
it anytime you want. So if you're listening to this episode at 2 o'clock in
23:33
the morning in your pajamas with insomnia, great. Click the link
23:37
and you can go watch this 25-minute webinar that
23:41
shares how I've monetized 8 different ways
23:46
in my 2 podcasts. Wow. And it's my way of saying,
23:49
here's 8 cookie-cutter ways that I know work
23:53
because I've done them in either one or both of my
23:56
shows. I literally have made money in
24:00
the bank from doing this thing that I'm telling you about. And
24:04
it shares what is possible. And then if they want to know more,
24:08
it lets them know what, what the next possible step may be that they could
24:11
take action on. So it's a great webinar,
24:15
25 minutes. And if I don't speak fast enough, they can speed it
24:19
up if they want to. They can pause it. They can do whatever They need
24:22
to. Here's the thing. If this is
24:26
something that you're interested in, 25 minutes is nothing,
24:30
right? If it's going to get you much closer to what you're
24:34
doing. And what I find is the things that you react to
24:38
are things that you're already interested in. So you don't have to do all 8
24:41
of them. You can pick 1 or 2 and go, wait, I can add this
24:45
to what I already have. Now I'm ready. You know, now it's going to build.
24:49
And I think sometimes people don't connect the dots like that. So they really
24:52
get leveraged action, you know, about what they're doing.
24:56
I mean, it's, it's, you know, so I'm telling you right now,
25:01
if you can't find 25 minutes in your life
25:03
to do something that you want to do,
25:07
it's not about podcasting. It's about taking a look at your life.
25:11
Yeah, exactly. And so What
25:15
I have— what I— that, that is so unbelievably true,
25:19
right? Because we make time for the things that we really want, the things that
25:22
really matter. We make time. It's— if you're saying, I'll
25:25
find time, or if there's time, it doesn't really
25:29
matter to you. And that's something I want—
25:33
I want people to like allow that to sink in because that's a
25:37
conversation that they need to have with themselves to be like, how much
25:41
does this really matter? Am I going to prioritize it enough to put it in
25:45
my calendar. So what I tell people is when I share about the
25:48
webinar, I say, can you find 25 minutes in the next 24
25:52
hours?
25:56
Can you do it? And the other thing is, I think,
26:00
without, you know, being too, too mean,
26:04
we all have certain learning styles. Yeah. For instance, I
26:08
have to put it in my calendar. Or I know I won't do it.
26:12
Same. And it's interesting because I've started doing
26:16
these express exercise classes, and they have
26:20
recorded ones, and they have ones that are live. I know that
26:23
I have a much better shot of going to the live ones because
26:27
it's there and it's gone. The ones,
26:31
you know, so for something like this, I know I need to put it in.
26:35
I need to put it in when I I know that I'm probably gonna
26:38
listen to it, not watch it, and, and, you know, while I'm
26:42
doing something else like folding laundry or, you know, whatever.
26:47
But then I'll do it. Yeah, exactly. You know, but for
26:50
me to just sit down like this to listen, I'm
26:53
probably— so you have to know yourself. I mean, I,
26:57
you know, I get that. But again, if
27:01
25 minutes is gonna get you money,
27:05
and you can't make time for that, then how important is your goal to
27:08
begin with is what I'm going to say. All right. Enough of that.
27:13
I have had so much fun and I know that we could
27:17
keep talking and I know that we will be talking in the future.
27:21
So I'm going to ask you, when was the last time you did something new
27:24
for the first time? I love it. I
27:28
just started working with a new personal trainer,
27:31
actually, and she is in a style
27:35
style of training that is very different. And I
27:39
had no idea what I was in for when I started because
27:43
it's, it's, um, it's something called functional patterns.
27:47
And what it is, is it just gets you to hold your body in different
27:51
ways. So I don't know if you've noticed, every once in a while I'm like
27:53
straightening my back more because I'm trying to remember to, to, to do what
27:57
she's trained me to do. And in doing
28:01
this, it was It's interesting because it puts your body in
28:04
positions that you've never had to do before.
28:09
Like, yeah. What I, what I hear about that is
28:13
I started doing Pilates last year. And what
28:16
I find that I find so amazing is just
28:20
holding your hand a little bit different and doing the
28:24
same exercises works different muscles. And it
28:28
just, you know, it's like you can do something It seems like nothing.
28:31
And the next day I can't move. My husband has
28:35
started calling me— if I have a really good workout, my husband calls me his
28:38
little hobbit because I'm like this.
28:42
But it is amazing. Like, whether you put— if you're holding on to a bar,
28:46
if you put your thumb with the rest of your fingers, you work different
28:50
muscles than if you put your thumb under the bar. I mean, how
28:54
small is that? Right. You can really feel it. So,
28:58
I get what she's talking about. All right, we're running out of time. I
29:02
hate it when I'm having such a good time and I have to—
29:06
but, you know, it's kind of one of those things where it makes you want
29:08
more. Good! Yeah. That's the way
29:12
it should be, right? Yes, absolutely! And, you know,
29:16
Yvonne, just for you, I'll come back anytime.
29:20
We will talk for sure. So, not a problem. So, anyway, guys,
29:24
this is the commercial and I want to make sure that you subscribe and share
29:28
and engage. on social media with the podcast. Tell your friends,
29:32
especially if you find something that's interesting. And every one of the guests have
29:36
brought an amazing gift. So, I mean, you've got like a whole
29:39
library there because we've got over 100 episodes. A
29:43
couple of them are just me because I like to talk, but there
29:47
are plenty of things there for everybody. So, um, the
29:50
reason I did this, like I said, is because I want to introduce people into
29:54
your world that are going to help your business grow, people that you may not
29:57
have thought about. And so I hope that, you know, you'll continue to join
30:00
me for the One Small Change and listen
30:04
to some of the episodes, get some of the gifts.
30:08
Jennie, tell me what you're— what you want people to take away. You've said a
30:11
couple of really great things already. So. Yeah, I,
30:15
like I mentioned before, really the important piece is
30:19
what's the one thing you're going to take action on?
30:23
What's the one thing that matters to
30:26
you that will move you, you and your business or your goal
30:31
Further, faster. Do that one thing.
30:36
And I hope that will be put on your calendar when to listen to the
30:38
25-minute webinar. All right, guys, gotta go. We don't want
30:42
to, but we have to. So I hope that you remember, the
30:46
change may seem simple, but it's not always easy, and it requires
30:49
courage, resilience, and a willingness to step out of your comfort zone.
30:53
If you are not feeling uncomfortable, then you're not doing
30:57
anything new. You're stagnating and the world is going forward. So that
31:01
means you're actually going backwards. So I hope you will
31:04
continue to join me for the One Small Change so you can see
31:08
what innovative possibilities there are. And until the very
31:11
next time, stay very, very curious. Ginni,
31:16
thank you so much. Thank you, Yvonne.
31:20
I love it. Bye.