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Peter Troast on how to make your phone ring (aka marketing for heat pump contractors)
Peter Troast is the founder and CEO of Energy Circle, a unique and differentiated marketing agency that exclusively works with high performance contractors.
Early in this episode, Peter shares two important definitions:
Marketing is anything you do that gets the phone to ring with high quality leads
High performance contractors are contractors who understand the home as a system, where HVAC is the engine
So in this episode, we focus on one thing: how heat pump contractors can drive more inbound calls.
Peter walks us through Marketing 101, 201, and 301:
Marketing 101 (beginner): how to capture…
The skinny
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