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What WMU’s Food Marketing Program Teaches About Grocery’s Future | FMI 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:00
  is
• 0:01
  omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton.
• 0:02
  And
• 0:03
  I'm
• 0:03
  annmazingo.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  once
• 0:05
  again
• 0:05
  from
• 0:05
  the
• 0:05
  Simbi
• 0:06
  booth
• 0:06
  at
• 0:06
  FMI
• 0:07
  Midwinter
• 0:08
  in
• 0:08
  San
• 0:08
  Diego.
• 0:09
  We
• 0:09
  are
• 0:09
  at
• 0:10
  Booth.
• 0:10
  Yeah.
• 0:10
  Right,
• 0:11
  right.
• 0:11
  Russell.
• 0:12
  Yeah.
• 0:12
  Booth
• 0:13
  number
• 0:13
  118.
• 0:13
  Come
• 0:14
  on
• 0:14
  by.
• 0:14
  Say
• 0:15
  hello.
• 0:15
  Now
• 0:16
  you
• 0:16
  can
• 0:16
  tell
• 0:16
  he's
• 0:16
  excited
• 0:17
  to
• 0:17
  be
• 0:17
  joining
• 0:17
  us.
• 0:18
  We
• 0:18
  have
• 0:18
  Russell
• 0:19
  Zwanka.
• 0:20
  Russell
• 0:20
  is
• 0:20
  the
• 0:21
  director
• 0:21
  of
• 0:21
  food
• 0:21
  marketing
• 0:22
  program
• 0:22
  at
• 0:23
  Western
• 0:24
  Michigan
• 0:24
  University.
• 0:25
  Russell,
• 0:25
  welcome
• 0:26
  to
• 0:26
  OmniTalket.
• 0:26
  Thanks
• 0:27
  for
• 0:27
  being
• 0:27
  with
• 0:27
  us
• 0:27
  today.
• 0:27
  Well,
• 0:28
  thanks
• 0:28
  for
• 0:28
  inviting
• 0:28
  me.
• 0:28
  Yeah.
• 0:29
  We're
• 0:30
  excited
• 0:30
  to
• 0:30
  have
• 0:30
  you.
• 0:31
  What
• 0:32
  qualifies
• 0:33
  one
• 0:34
  to
• 0:34
  be
• 0:34
  in
• 0:35
  a
• 0:35
  position
• 0:36
  as
• 0:36
  the
• 0:36
  director
• 0:37
  of
• 0:37
  the
• 0:38
  food
• 0:38
  marketing
• 0:38
  program
• 0:38
  at
• 0:39
  Western
• 0:39
  Michigan
• 0:40
  University?
• 0:41
  You
• 0:41
  have
• 0:41
  to
• 0:41
  love
• 0:41
  this
• 0:42
  industry,
• 0:43
  but
• 0:43
  for
• 0:43
  the
• 0:43
  most
• 0:43
  part,
• 0:44
  you
• 0:44
  have
• 0:45
  to
• 0:45
  have
• 0:45
  the
• 0:45
  academic
• 0:46
  credentials
• 0:47
  to
• 0:47
  be
• 0:47
  able
• 0:47
  to
• 0:47
  teach
• 0:48
  at
• 0:48
  a
• 0:48
  university
• 0:49
  that's
• 0:49
  AACSB
• 0:50
  accredited.
• 0:51
  You
• 0:51
  have
• 0:51
  to
• 0:51
  have
• 0:51
  all
• 0:52
  the
• 0:52
  research
• 0:52
  that
• 0:52
  goes
• 0:52
  with
• 0:52
  it.
• 0:53
  But
• 0:53
  probably
• 0:54
  the
• 0:54
  primary
• 0:54
  aspect
• 0:55
  of
• 0:55
  it
• 0:55
  is
• 0:55
  you
• 0:55
  have
• 0:55
  to
• 0:55
  have
• 0:56
  a
• 0:56
  ton
• 0:56
  of
• 0:56
  experience
• 0:57
  in
• 0:57
  the
• 0:57
  industry.
• 0:57
  Yeah.
• 0:58
  So
• 0:58
  what,
• 0:58
  What.
• 0:58
  Tell
• 0:59
  us
• 0:59
  about
• 0:59
  your
• 0:59
  background.
• 1:00
  Well,
• 1:00
  so
• 1:00
  I
• 1:01
  started
• 1:01
  in
• 1:01
  this
• 1:01
  industry
• 1:02
  at
• 1:02
  14,
• 1:02
  bagging
• 1:03
  groceries
• 1:03
  for
• 1:03
  tips.
• 1:04
  Okay.
• 1:05
  I
• 1:05
  worked
• 1:06
  for
• 1:06
  ahold
• 1:07
  for
• 1:07
  11
• 1:07
  years.
• 1:08
  Okay.
• 1:08
  Was
• 1:09
  store
• 1:09
  manager
• 1:10
  in
• 1:10
  five
• 1:10
  different
• 1:10
  stores
• 1:11
  for
• 1:12
  eight
• 1:12
  of
• 1:12
  those
• 1:12
  years
• 1:12
  in
• 1:12
  operations.
• 1:13
  Wow.
• 1:13
  And
• 1:14
  then
• 1:14
  I
• 1:14
  came
• 1:14
  in
• 1:15
  when
• 1:15
  we
• 1:16
  formed
• 1:16
  the
• 1:16
  first
• 1:17
  category
• 1:17
  management
• 1:18
  team.
• 1:18
  Okay.
• 1:19
  In
• 1:19
  the
• 1:19
  country
• 1:20
  through
• 1:20
  the
• 1:20
  partnering
• 1:21
  group
• 1:21
  with
• 1:21
  tpg.
• 1:23
  And
• 1:23
  then
• 1:23
  I
• 1:23
  went
• 1:23
  from
• 1:23
  there
• 1:24
  to
• 1:24
  Fleming
• 1:25
  as
• 1:25
  a
• 1:26
  wholesaler.
• 1:26
  Oh,
• 1:26
  wow.
• 1:27
  And
• 1:27
  so
• 1:27
  I
• 1:27
  have
• 1:28
  this
• 1:28
  self
• 1:28
  distributing
• 1:29
  retail
• 1:29
  background.
• 1:29
  I
• 1:30
  have
• 1:30
  Fleming
• 1:30
  as
• 1:30
  a.
• 1:31
  As
• 1:31
  a
• 1:31
  background.
• 1:31
  I
• 1:31
  was
• 1:32
  the
• 1:32
  VP
• 1:32
  of
• 1:33
  merchandising
• 1:33
  for
• 1:34
  all
• 1:34
  3,000
• 1:34
  of
• 1:35
  our
• 1:35
  stores.
• 1:35
  Yeah.
• 1:36
  And
• 1:36
  then
• 1:36
  I
• 1:37
  went
• 1:37
  from
• 1:37
  there,
• 1:38
  went
• 1:38
  to
• 1:38
  Pizzutos
• 1:39
  for
• 1:39
  a
• 1:39
  couple
• 1:39
  years,
• 1:39
  went
• 1:40
  up
• 1:40
  to
• 1:40
  Canada
• 1:41
  where
• 1:41
  we
• 1:41
  had
• 1:41
  operations
• 1:42
  in
• 1:43
  11
• 1:43
  time
• 1:43
  zones.
• 1:44
  Wow.
• 1:44
  Merchandising,
• 1:45
  marketing
• 1:45
  and
• 1:45
  loyalty
• 1:46
  and
• 1:46
  everything
• 1:46
  for
• 1:46
  that.
• 1:48
  And
• 1:48
  then
• 1:48
  price
• 1:48
  chopper
• 1:49
  for
• 1:49
  five
• 1:49
  years.
• 1:49
  And
• 1:50
  then
• 1:50
  I
• 1:50
  started
• 1:50
  teaching.
• 1:51
  I
• 1:51
  got
• 1:51
  my
• 1:52
  PhD
• 1:52
  along
• 1:52
  the
• 1:52
  way.
• 1:52
  Okay.
• 1:53
  And
• 1:54
  why.
• 1:55
  Why
• 1:55
  does
• 1:55
  Western
• 1:56
  Michigan
• 1:56
  University
• 1:57
  have
• 1:57
  a
• 1:57
  focus
• 1:58
  then
• 1:58
  on
• 1:59
  a
• 2:00
  food
• 2:00
  marketing
• 2:01
  program?
• 2:01
  Well,
• 2:02
  I
• 2:02
  wish
• 2:02
  I
• 2:02
  could
• 2:02
  claim
• 2:02
  it,
• 2:04
  but
• 2:04
  it
• 2:04
  was
• 2:05
  run
• 2:05
  quite
• 2:06
  well
• 2:06
  before
• 2:06
  I
• 2:06
  got
• 2:06
  there.
• 2:07
  Okay.
• 2:07
  We've
• 2:08
  enhanced
• 2:08
  a
• 2:08
  ton
• 2:09
  since
• 2:09
  then.
• 2:10
  Probably
• 2:10
  the
• 2:11
  primary
• 2:11
  ingredient.
• 2:12
  Kind
• 2:13
  of
• 2:13
  a
• 2:13
  joke
• 2:13
  there.
• 2:13
  Yeah.
• 2:14
  Right.
• 2:14
  Nicely
• 2:14
  done.
• 2:14
  Nicely
• 2:15
  done.
• 2:15
  The
• 2:15
  primary
• 2:15
  ingredient
• 2:16
  would
• 2:16
  be
• 2:16
  you'd
• 2:16
  have
• 2:16
  to
• 2:16
  have
• 2:16
  a
• 2:17
  major
• 2:17
  retailer
• 2:18
  that
• 2:18
  is
• 2:18
  surrounded
• 2:19
  by
• 2:19
  companies
• 2:19
  that
• 2:20
  call
• 2:20
  in
• 2:20
  that
• 2:20
  retailer.
• 2:21
  Okay.
• 2:21
  We
• 2:22
  are
• 2:22
  fortunate
• 2:23
  enough
• 2:23
  to
• 2:23
  have
• 2:23
  two,
• 2:24
  and
• 2:24
  I'd
• 2:24
  say
• 2:25
  maybe
• 2:25
  a
• 2:25
  2.5,
• 2:25
  because
• 2:26
  we
• 2:26
  have
• 2:26
  Meijer
• 2:27
  in
• 2:27
  Grand
• 2:27
  Rapids,
• 2:28
  we
• 2:28
  have
• 2:28
  Spartan
• 2:28
  Nash,
• 2:29
  and
• 2:30
  obviously
• 2:30
  now
• 2:31
  part
• 2:31
  of
• 2:31
  cns.
• 2:31
  And
• 2:32
  then
• 2:32
  we
• 2:32
  also
• 2:32
  have
• 2:32
  Kroger
• 2:32
  Michigan
• 2:33
  which,
• 2:33
  you
• 2:34
  know,
• 2:34
  it's
• 2:34
  a
• 2:34
  division
• 2:35
  of
• 2:35
  Kroger,
• 2:35
  but
• 2:35
  it's
• 2:36
  a
• 2:36
  $9
• 2:36
  billion
• 2:36
  division.
• 2:37
  Yeah,
• 2:37
  it's
• 2:37
  a
• 2:37
  big
• 2:37
  division.
• 2:38
  So
• 2:38
  those
• 2:39
  three
• 2:39
  also
• 2:39
  bring
• 2:40
  everybody
• 2:40
  else
• 2:41
  to
• 2:41
  support
• 2:41
  them.
• 2:41
  Wow.
• 2:42
  So
• 2:42
  why'd
• 2:42
  you
• 2:42
  get
• 2:43
  into
• 2:43
  academia?
• 2:44
  Like,
• 2:44
  how
• 2:44
  did
• 2:44
  that
• 2:45
  come
• 2:45
  about?
• 2:45
  And
• 2:45
  how
• 2:46
  long
• 2:46
  you
• 2:46
  been
• 2:46
  in
• 2:46
  academia
• 2:47
  now?
• 2:47
  Proper.
• 2:48
  So
• 2:48
  I
• 2:49
  have
• 2:49
  been
• 2:49
  teaching
• 2:49
  now
• 2:50
  for
• 2:50
  11
• 2:51
  years.
• 2:51
  Okay.
• 2:52
  And
• 2:52
  I
• 2:54
  got
• 2:54
  my
• 2:54
  PhD
• 2:55
  because
• 2:55
  I
• 2:55
  thought
• 2:55
  being
• 2:55
  called
• 2:56
  Dr.
• 2:56
  Z
• 2:57
  would
• 2:57
  be
• 2:57
  cool.
• 2:59
  It
• 2:59
  is
• 3:00
  cool,
• 3:00
  for
• 3:00
  sure.
• 3:01
  That's
• 3:01
  true.
• 3:01
  I
• 3:01
  tell
• 3:02
  people
• 3:02
  all
• 3:02
  the
• 3:02
  time,
• 3:03
  I.
• 3:03
  Did
• 3:03
  not
• 3:03
  think
• 3:03
  I
• 3:03
  was
• 3:04
  going
• 3:04
  to
• 3:04
  teach.
• 3:04
  I
• 3:05
  had
• 3:05
  a
• 3:05
  great
• 3:05
  job.
• 3:05
  I
• 3:05
  was
• 3:06
  doing
• 3:06
  things,
• 3:06
  but
• 3:07
  I
• 3:07
  thought
• 3:07
  I
• 3:07
  needed
• 3:07
  a
• 3:07
  PhD
• 3:08
  so
• 3:08
  I
• 3:08
  got
• 3:08
  it.
• 3:09
  And
• 3:09
  then
• 3:11
  little
• 3:11
  school
• 3:11
  in
• 3:12
  Albany,
• 3:12
  Siena
• 3:12
  University.
• 3:14
  University
• 3:14
  now
• 3:15
  they
• 3:15
  said
• 3:16
  you
• 3:16
  should
• 3:16
  come
• 3:16
  out
• 3:16
  and
• 3:16
  start
• 3:16
  trying
• 3:17
  to
• 3:17
  teach.
• 3:17
  Okay.
• 3:18
  And
• 3:18
  I
• 3:18
  fell
• 3:18
  in
• 3:18
  love
• 3:18
  with
• 3:18
  it.
• 3:19
  Do
• 3:19
  they
• 3:19
  call
• 3:19
  you
• 3:19
  Dr.
• 3:20
  Z
• 3:20
  on
• 3:20
  campus?
• 3:21
  They
• 3:21
  do,
• 3:21
  yes.
• 3:22
  Yeah.
• 3:22
  Do
• 3:22
  you
• 3:23
  like
• 3:23
  it?
• 3:23
  That
• 3:23
  was
• 3:23
  the
• 3:23
  reason
• 3:24
  why.
• 3:24
  Yeah,
• 3:24
  right?
• 3:24
  You
• 3:25
  love
• 3:25
  it,
• 3:25
  don't
• 3:25
  you?
• 3:25
  All
• 3:25
  right,
• 3:26
  all
• 3:26
  right,
• 3:26
  all
• 3:26
  right.
• 3:27
  So
• 3:27
  you
• 3:27
  are,
• 3:28
  as
• 3:28
  Dr.
• 3:28
  Z
• 3:28
  at
• 3:29
  Western
• 3:29
  Michigan
• 3:29
  University,
• 3:30
  you're
• 3:30
  training
• 3:30
  the
• 3:30
  next
• 3:30
  generation
• 3:31
  of
• 3:31
  grocery
• 3:31
  and
• 3:32
  food
• 3:32
  marketing
• 3:33
  executives,
• 3:33
  really
• 3:33
  are
• 3:34
  professionals,
• 3:35
  and
• 3:35
  you're
• 3:35
  keeping
• 3:35
  track
• 3:36
  of
• 3:36
  what's
• 3:36
  going
• 3:36
  on
• 3:36
  in
• 3:36
  the
• 3:37
  industry
• 3:37
  as
• 3:37
  well.
• 3:37
  So
• 3:38
  what
• 3:38
  do
• 3:38
  you
• 3:38
  think
• 3:39
  industry
• 3:39
  executives
• 3:40
  right
• 3:40
  now,
• 3:40
  if
• 3:40
  you
• 3:40
  were
• 3:41
  to
• 3:41
  sum,
• 3:41
  are
• 3:41
  getting
• 3:42
  right
• 3:42
  and
• 3:42
  also,
• 3:42
  what
• 3:42
  are
• 3:43
  they
• 3:43
  getting
• 3:43
  wrong?
• 3:45
  Well,
• 3:45
  you
• 3:45
  know,
• 3:45
  in
• 3:46
  regards
• 3:46
  to
• 3:46
  relating
• 3:47
  it
• 3:47
  to
• 3:47
  the
• 3:47
  future
• 3:48
  or
• 3:48
  the
• 3:48
  students
• 3:49
  who
• 3:49
  are
• 3:49
  now
• 3:49
  the
• 3:49
  future
• 3:50
  leaders
• 3:50
  in
• 3:50
  the
• 3:50
  industry,
• 3:52
  one,
• 3:52
  there's
• 3:53
  a
• 3:53
  common
• 3:53
  conception
• 3:53
  there
• 3:54
  that
• 3:55
  every
• 3:55
  student
• 3:56
  now
• 3:56
  wants
• 3:56
  to
• 3:56
  work
• 3:56
  remote.
• 3:57
  That
• 3:58
  is
• 3:58
  one
• 3:58
  that
• 3:58
  has
• 3:58
  been
• 3:58
  out
• 3:59
  there
• 3:59
  for
• 3:59
  years.
• 3:59
  And
• 4:00
  that
• 4:00
  is
• 4:00
  absolutely
• 4:01
  not
• 4:01
  true.
• 4:01
  Everybody
• 4:02
  wants
• 4:02
  flexibility.
• 4:03
  And
• 4:03
  I
• 4:03
  think
• 4:03
  that
• 4:03
  would
• 4:03
  be
• 4:03
  every
• 4:04
  age
• 4:04
  group
• 4:04
  wants
• 4:04
  some
• 4:04
  flexibility.
• 4:06
  But
• 4:06
  there's
• 4:06
  always
• 4:07
  this
• 4:07
  thing
• 4:07
  about,
• 4:07
  oh,
• 4:07
  you
• 4:08
  kids,
• 4:08
  they
• 4:08
  just
• 4:08
  want
• 4:08
  to,
• 4:08
  you
• 4:09
  know,
• 4:09
  work
• 4:09
  from
• 4:09
  a
• 4:09
  beach.
• 4:11
  They
• 4:11
  want
• 4:11
  the
• 4:11
  culture,
• 4:11
  they
• 4:12
  want
• 4:12
  the
• 4:12
  interaction.
• 4:13
  They
• 4:13
  want
• 4:13
  to
• 4:13
  be
• 4:13
  able
• 4:13
  to
• 4:14
  learn
• 4:14
  the
• 4:14
  company
• 4:15
  from
• 4:15
  in
• 4:16
  person,
• 4:16
  but
• 4:17
  you
• 4:17
  also
• 4:17
  want
• 4:17
  to
• 4:18
  be
• 4:18
  able
• 4:18
  to
• 4:18
  take
• 4:18
  off
• 4:19
  on
• 4:19
  a
• 4:19
  Friday
• 4:19
  if
• 4:19
  you
• 4:20
  need
• 4:20
  to,
• 4:20
  or
• 4:20
  work
• 4:20
  from
• 4:21
  home
• 4:21
  or
• 4:21
  something
• 4:21
  like
• 4:21
  that.
• 4:22
  So
• 4:22
  that's
• 4:22
  one
• 4:22
  of
• 4:23
  those
• 4:23
  that
• 4:23
  we're
• 4:23
  constantly
• 4:24
  having
• 4:24
  to
• 4:24
  kind
• 4:24
  of
• 4:24
  retrain
• 4:26
  in
• 4:26
  regards
• 4:26
  to
• 4:27
  what
• 4:27
  they
• 4:27
  get
• 4:27
  right.
• 4:28
  We're
• 4:29
  looking
• 4:29
  for
• 4:29
  diversity
• 4:30
  in
• 4:30
  the
• 4:30
  workplace.
• 4:32
  The
• 4:32
  Western
• 4:32
  Michigan
• 4:33
  food
• 4:33
  marketing
• 4:33
  program
• 4:34
  is
• 4:34
  over
• 4:35
  80%
• 4:35
  female.
• 4:37
  And
• 4:37
  so
• 4:38
  it's
• 4:38
  just
• 4:38
  a
• 4:38
  normal
• 4:38
  part
• 4:38
  of
• 4:39
  our
• 4:39
  data
• 4:39
  to
• 4:40
  be
• 4:40
  putting
• 4:40
  good,
• 4:41
  strong
• 4:41
  females
• 4:41
  out
• 4:42
  into
• 4:42
  the
• 4:42
  marketplace.
• 4:43
  And
• 4:44
  it's
• 4:44
  one
• 4:44
  of
• 4:44
  those
• 4:44
  where
• 4:46
  I
• 4:46
  think,
• 4:47
  as
• 4:47
  companies
• 4:47
  are
• 4:47
  looking
• 4:48
  at
• 4:48
  the
• 4:48
  future,
• 4:49
  they're
• 4:49
  trying
• 4:50
  to
• 4:50
  figure
• 4:50
  out,
• 4:50
  okay,
• 4:51
  now
• 4:51
  we've
• 4:51
  got
• 4:51
  this
• 4:52
  Gen
• 4:52
  Z
• 4:52
  thing.
• 4:52
  Gen
• 4:53
  Z
• 4:53
  is
• 4:53
  working
• 4:53
  their
• 4:53
  way
• 4:54
  out.
• 4:54
  What
• 4:54
  about
• 4:54
  Gen
• 4:54
  Alpha
• 4:56
  and
• 4:56
  I
• 4:56
  think
• 4:57
  there
• 4:57
  is
• 4:57
  a
• 4:58
  ton
• 4:58
  of
• 4:59
  overlapping
• 5:01
  between
• 5:01
  Gen
• 5:01
  Z
• 5:01
  and
• 5:02
  Genesis.
• 5:02
  Gen
• 5:02
  Alpha
• 5:03
  in
• 5:03
  regards
• 5:03
  to
• 5:03
  being
• 5:04
  an
• 5:04
  AI
• 5:04
  native.
• 5:05
  Right.
• 5:06
  So
• 5:06
  Gen
• 5:06
  Z
• 5:07
  learned
• 5:07
  it
• 5:08
  and
• 5:08
  Gen
• 5:08
  Alpha
• 5:09
  knows
• 5:09
  it.
• 5:10
  They're
• 5:10
  never
• 5:10
  going
• 5:10
  to
• 5:10
  know
• 5:11
  a
• 5:11
  life
• 5:11
  that
• 5:11
  doesn't
• 5:11
  have
• 5:12
  AI.
• 5:13
  Wow.
• 5:13
  It's
• 5:14
  like
• 5:14
  the
• 5:14
  early
• 5:15
  days
• 5:15
  of
• 5:15
  the
• 5:15
  iPhone.
• 5:16
  Right?
• 5:16
  I
• 5:16
  mean,
• 5:16
  it's
• 5:17
  like
• 5:17
  now
• 5:18
  it's
• 5:18
  just.
• 5:18
  Plussed
• 5:18
  up
• 5:18
  again
• 5:19
  and
• 5:19
  then
• 5:19
  some
• 5:20
  grow
• 5:20
  up.
• 5:20
  There's
• 5:21
  an
• 5:21
  iPhone
• 5:21
  there.
• 5:22
  Let's
• 5:23
  continue
• 5:23
  on
• 5:23
  that
• 5:23
  a
• 5:23
  little
• 5:24
  bit.
• 5:24
  I'd
• 5:24
  love
• 5:25
  for
• 5:25
  you
• 5:25
  to
• 5:25
  kind
• 5:26
  of
• 5:26
  separate
• 5:26
  fact
• 5:27
  from
• 5:27
  fiction.
• 5:27
  Right
• 5:27
  now.
• 5:28
  We
• 5:28
  hear
• 5:28
  a
• 5:28
  lot
• 5:29
  of
• 5:29
  talk
• 5:30
  about
• 5:30
  AI
• 5:31
  as
• 5:32
  one
• 5:32
  of
• 5:33
  the
• 5:33
  technologies
• 5:34
  that's
• 5:34
  most
• 5:34
  impacting
• 5:35
  our
• 5:35
  lives
• 5:36
  in
• 5:36
  general
• 5:36
  and
• 5:36
  especially
• 5:37
  our
• 5:38
  lives
• 5:38
  and
• 5:38
  the
• 5:39
  lives
• 5:39
  of
• 5:39
  those
• 5:40
  who
• 5:40
  work
• 5:40
  in
• 5:40
  the
• 5:40
  retail
• 5:40
  and
• 5:41
  grocery
• 5:41
  industry.
• 5:42
  What
• 5:43
  do
• 5:43
  you
• 5:43
  think
• 5:43
  are
• 5:43
  the
• 5:44
  true
• 5:44
  things
• 5:45
  that
• 5:45
  your
• 5:45
  students
• 5:46
  should
• 5:46
  be
• 5:46
  paying
• 5:46
  attention
• 5:47
  to
• 5:47
  that
• 5:47
  the
• 5:47
  industry
• 5:48
  should
• 5:48
  be
• 5:48
  paying
• 5:48
  attention
• 5:49
  to
• 5:49
  right
• 5:49
  now?
• 5:50
  And
• 5:50
  what
• 5:51
  is
• 5:51
  just
• 5:51
  kind
• 5:51
  of
• 5:51
  buzz
• 5:52
  worthy?
• 5:52
  And
• 5:53
  would
• 5:53
  you
• 5:53
  kind
• 5:53
  of
• 5:54
  set
• 5:54
  aside.
• 5:55
  Oh,
• 5:55
  and
• 5:55
  I
• 5:56
  totally
• 5:56
  appreciate
• 5:56
  the
• 5:56
  question.
• 5:57
  First
• 5:57
  of
• 5:57
  all,
• 5:58
  I
• 5:58
  assume
• 5:58
  that
• 5:58
  there's
• 5:59
  nothing
• 5:59
  I
• 5:59
  get
• 5:59
  from
• 5:59
  students
• 5:59
  that
• 6:00
  hasn't
• 6:00
  been
• 6:00
  run
• 6:00
  through
• 6:01
  ChatGPT.
• 6:03
  That
• 6:03
  is
• 6:03
  perfectly
• 6:04
  normal
• 6:05
  and
• 6:05
  we
• 6:06
  encourage
• 6:06
  it
• 6:06
  as
• 6:06
  a
• 6:06
  tool.
• 6:07
  Yes.
• 6:07
  And
• 6:08
  as
• 6:08
  long
• 6:08
  as
• 6:08
  people
• 6:08
  understand
• 6:09
  it's
• 6:09
  a
• 6:09
  tool,
• 6:09
  then
• 6:09
  that's
• 6:10
  perfectly
• 6:10
  fine.
• 6:11
  In
• 6:11
  regards
• 6:11
  to
• 6:12
  replacing
• 6:12
  people,
• 6:13
  I
• 6:13
  think
• 6:13
  you
• 6:13
  can
• 6:13
  just
• 6:13
  forget
• 6:14
  about
• 6:14
  that.
• 6:14
  Yes,
• 6:14
  there
• 6:15
  will
• 6:15
  be
• 6:15
  some
• 6:15
  automation.
• 6:16
  There
• 6:16
  has
• 6:16
  always
• 6:16
  been
• 6:17
  automation
• 6:17
  and
• 6:18
  there
• 6:18
  has
• 6:18
  always
• 6:18
  been
• 6:19
  this
• 6:19
  opportunity
• 6:19
  for
• 6:20
  something
• 6:20
  to
• 6:20
  be
• 6:20
  reprogrammed,
• 6:21
  to
• 6:22
  be
• 6:22
  done
• 6:22
  easier
• 6:23
  from
• 6:23
  someone
• 6:23
  else.
• 6:23
  But
• 6:24
  that
• 6:24
  doesn't
• 6:24
  mean
• 6:24
  you
• 6:24
  lose
• 6:25
  the
• 6:25
  human
• 6:25
  touch.
• 6:25
  Right.
• 6:26
  The
• 6:26
  humans
• 6:26
  are
• 6:27
  the
• 6:27
  ones
• 6:27
  who
• 6:27
  have
• 6:27
  to
• 6:27
  eat.
• 6:28
  And
• 6:28
  you
• 6:28
  would
• 6:28
  hope
• 6:29
  that
• 6:29
  the
• 6:29
  people
• 6:29
  running
• 6:29
  merchandising
• 6:30
  are
• 6:30
  the
• 6:30
  humans
• 6:31
  who
• 6:31
  understand
• 6:31
  it.
• 6:31
  It's
• 6:32
  not
• 6:32
  just
• 6:32
  algorithms
• 6:32
  and
• 6:33
  data
• 6:33
  and
• 6:34
  regression
• 6:34
  lines.
• 6:35
  It's.
• 6:35
  Okay,
• 6:36
  here's
• 6:36
  a
• 6:36
  trend,
• 6:37
  here's
• 6:37
  what's
• 6:37
  going
• 6:37
  on.
• 6:39
  This
• 6:39
  aspect
• 6:40
  of.
• 6:40
  We're
• 6:40
  kind
• 6:41
  of
• 6:41
  all
• 6:41
  over
• 6:41
  this
• 6:41
  right
• 6:41
  now.
• 6:42
  You
• 6:42
  have
• 6:42
  two
• 6:42
  different
• 6:43
  other
• 6:43
  parts
• 6:43
  about
• 6:44
  AI.
• 6:44
  One,
• 6:45
  you
• 6:45
  have
• 6:45
  the
• 6:45
  agentic
• 6:46
  part.
• 6:47
  And
• 6:48
  we're
• 6:49
  big
• 6:49
  fans
• 6:50
  of
• 6:50
  making
• 6:50
  sure
• 6:50
  that
• 6:51
  we
• 6:51
  communicate
• 6:52
  that
• 6:52
  agentic
• 6:53
  AI
• 6:53
  is
• 6:54
  now
• 6:54
  in
• 6:54
  control
• 6:54
  of
• 6:54
  a
• 6:55
  lot
• 6:55
  of
• 6:55
  decisions
• 6:55
  of
• 6:56
  what
• 6:56
  people
• 6:56
  see.
• 6:57
  And
• 6:58
  so
• 6:58
  you,
• 6:58
  as
• 6:59
  a
• 6:59
  future
• 6:59
  marketer,
• 7:00
  you
• 7:00
  need
• 7:00
  to
• 7:00
  understand
• 7:01
  how
• 7:01
  to
• 7:02
  have
• 7:02
  a
• 7:02
  bot
• 7:03
  talking
• 7:03
  to
• 7:03
  a
• 7:03
  bot.
• 7:04
  Yeah.
• 7:04
  So
• 7:04
  it
• 7:05
  gets
• 7:05
  through
• 7:05
  the
• 7:05
  algorithm
• 7:06
  and
• 7:06
  to
• 7:06
  the
• 7:06
  end
• 7:06
  user,
• 7:07
  which
• 7:07
  would
• 7:07
  be
• 7:07
  the
• 7:08
  human.
• 7:09
  And
• 7:09
  so
• 7:09
  that
• 7:09
  was
• 7:10
  brought
• 7:10
  up
• 7:10
  again
• 7:10
  this
• 7:10
  morning.
• 7:11
  And
• 7:12
  that
• 7:12
  is
• 7:12
  absolutely
• 7:13
  true.
• 7:13
  So
• 7:14
  bots
• 7:14
  talking
• 7:14
  to
• 7:14
  bots
• 7:15
  is
• 7:15
  something
• 7:16
  that
• 7:16
  is
• 7:16
  true
• 7:16
  there.
• 7:17
  And
• 7:17
  then
• 7:18
  there's
• 7:18
  another
• 7:18
  aspect
• 7:19
  to
• 7:19
  it.
• 7:19
  It's
• 7:20
  kind
• 7:20
  of
• 7:20
  funny.
• 7:20
  It's
• 7:20
  two
• 7:20
  different
• 7:21
  sides
• 7:21
  of
• 7:21
  it,
• 7:22
  the
• 7:22
  other
• 7:22
  aspect
• 7:22
  is
• 7:23
  that
• 7:23
  AI
• 7:24
  is
• 7:24
  getting
• 7:24
  a
• 7:24
  little
• 7:25
  bit
• 7:25
  dumber.
• 7:26
  Now,
• 7:26
  you're
• 7:26
  not
• 7:27
  gonna
• 7:27
  hear
• 7:27
  anybody
• 7:27
  on.
• 7:27
  Stage
• 7:27
  saying,
• 7:28
  sir,
• 7:29
  how
• 7:29
  so?
• 7:29
  But
• 7:29
  if
• 7:30
  you
• 7:30
  think
• 7:30
  about
• 7:30
  the
• 7:30
  times
• 7:30
  that
• 7:31
  you
• 7:31
  have,
• 7:31
  you've
• 7:32
  looked
• 7:32
  up,
• 7:32
  you've
• 7:32
  looked
• 7:33
  up
• 7:33
  something
• 7:33
  on
• 7:33
  chat.
• 7:34
  Yeah.
• 7:35
  And
• 7:35
  it
• 7:35
  gave
• 7:35
  you
• 7:36
  kind
• 7:36
  of
• 7:36
  just
• 7:37
  a
• 7:37
  crazy
• 7:37
  answer.
• 7:38
  Yeah.
• 7:38
  And
• 7:39
  you
• 7:39
  looked
• 7:39
  at
• 7:39
  it
• 7:40
  and
• 7:40
  you
• 7:40
  said,
• 7:40
  well,
• 7:40
  you
• 7:41
  don't
• 7:41
  even
• 7:41
  know
• 7:41
  what,
• 7:41
  you
• 7:42
  don't
• 7:42
  even
• 7:42
  know
• 7:42
  what
• 7:42
  I
• 7:42
  asked
• 7:43
  you.
• 7:43
  Right.
• 7:43
  Like
• 7:43
  I
• 7:44
  know
• 7:44
  you
• 7:44
  were
• 7:44
  trying
• 7:44
  to
• 7:44
  figure
• 7:44
  this
• 7:45
  out.
• 7:45
  You
• 7:45
  gave
• 7:45
  me
• 7:45
  this
• 7:46
  generic
• 7:47
  kind
• 7:47
  of
• 7:47
  a
• 7:47
  dumb
• 7:48
  answer.
• 7:48
  Right.
• 7:49
  So
• 7:49
  I
• 7:49
  don't
• 7:50
  go
• 7:50
  back
• 7:50
  and
• 7:50
  correct
• 7:50
  it.
• 7:52
  And
• 7:52
  the
• 7:52
  whole
• 7:52
  point
• 7:52
  of
• 7:53
  AI
• 7:53
  is
• 7:53
  to
• 7:54
  keep
• 7:54
  taking
• 7:54
  all
• 7:54
  of
• 7:54
  your
• 7:55
  data
• 7:55
  points
• 7:55
  and
• 7:56
  recirculating
• 7:57
  them
• 7:57
  and
• 7:57
  regenerating
• 7:58
  them
• 7:58
  as
• 7:58
  true.
• 7:59
  But
• 8:00
  we've
• 8:00
  never
• 8:00
  told
• 8:00
  it
• 8:00
  it's
• 8:01
  not
• 8:01
  true.
• 8:02
  And,
• 8:02
  and
• 8:02
  so
• 8:03
  there's,
• 8:03
  there's
• 8:03
  another
• 8:03
  party
• 8:04
  or
• 8:04
  another
• 8:04
  side
• 8:05
  of
• 8:05
  this.
• 8:05
  Oh,
• 8:05
  wow.
• 8:05
  Yeah.
• 8:06
  So
• 8:06
  what
• 8:06
  is
• 8:06
  going
• 8:06
  to
• 8:06
  happen
• 8:07
  in
• 8:07
  a
• 8:07
  couple
• 8:07
  years
• 8:08
  when
• 8:08
  all
• 8:08
  of
• 8:08
  these
• 8:09
  false
• 8:09
  responses
• 8:10
  have
• 8:10
  never
• 8:11
  been
• 8:11
  corrected?
• 8:12
  And
• 8:12
  so
• 8:13
  in
• 8:13
  essence,
• 8:13
  the
• 8:14
  curating
• 8:15
  or
• 8:16
  the
• 8:16
  filtering
• 8:17
  by
• 8:17
  a
• 8:17
  human
• 8:18
  is
• 8:18
  probably
• 8:18
  going
• 8:19
  to
• 8:19
  become
• 8:19
  even
• 8:19
  more
• 8:19
  important
• 8:20
  so
• 8:21
  that
• 8:21
  you
• 8:21
  don't
• 8:21
  just
• 8:21
  take
• 8:22
  an
• 8:22
  AI
• 8:22
  answer
• 8:22
  and
• 8:22
  shove
• 8:23
  it
• 8:23
  out
• 8:23
  there.
• 8:24
  Because
• 8:24
  AI
• 8:24
  doesn't
• 8:25
  know
• 8:25
  what's
• 8:26
  right
• 8:26
  or
• 8:26
  wrong.
• 8:26
  Wow.
• 8:27
  So
• 8:27
  it's
• 8:27
  curating
• 8:28
  it
• 8:28
  all
• 8:28
  the
• 8:28
  time.
• 8:29
  How
• 8:29
  does
• 8:29
  that
• 8:29
  play
• 8:29
  into
• 8:29
  the
• 8:30
  agentic
• 8:30
  concept
• 8:31
  then?
• 8:33
  Obviously,
• 8:34
  the
• 8:34
  best
• 8:34
  thing,
• 8:34
  example
• 8:35
  of
• 8:35
  agentic
• 8:35
  is
• 8:36
  autonomous
• 8:36
  vehicle.
• 8:37
  Yeah.
• 8:37
  It's
• 8:37
  making
• 8:37
  decisions.
• 8:38
  Right.
• 8:38
  Yeah,
• 8:38
  that's
• 8:39
  a
• 8:39
  good,
• 8:39
  that's
• 8:39
  a
• 8:39
  good
• 8:39
  analogy.
• 8:40
  Agentic.
• 8:41
  So
• 8:42
  agentic
• 8:42
  AI
• 8:43
  is,
• 8:43
  is
• 8:43
  what
• 8:44
  I
• 8:44
  was
• 8:44
  alluding
• 8:44
  to
• 8:44
  in
• 8:44
  bots,
• 8:45
  talking
• 8:45
  to
• 8:45
  bots.
• 8:46
  Because
• 8:46
  if
• 8:46
  you're,
• 8:46
  if
• 8:46
  you're
• 8:47
  going
• 8:47
  to
• 8:47
  give
• 8:47
  up.
• 8:48
  So
• 8:48
  there's
• 8:48
  a
• 8:48
  lot
• 8:48
  of
• 8:48
  trust,
• 8:49
  there's
• 8:49
  a
• 8:49
  lot
• 8:49
  of
• 8:49
  trust
• 8:50
  in
• 8:50
  what
• 8:50
  AI
• 8:50
  is
• 8:50
  giving
• 8:51
  to
• 8:51
  us.
• 8:51
  So
• 8:52
  if
• 8:52
  you're
• 8:52
  going
• 8:52
  to
• 8:52
  give
• 8:52
  up
• 8:53
  that
• 8:53
  freedom
• 8:54
  and
• 8:54
  you're
• 8:54
  going
• 8:55
  to
• 8:55
  say
• 8:55
  this,
• 8:55
  this
• 8:55
  bot
• 8:56
  or
• 8:56
  this
• 8:56
  platform
• 8:57
  has
• 8:57
  the
• 8:57
  ability
• 8:58
  to
• 8:58
  make
• 8:58
  decisions
• 8:59
  for
• 8:59
  me,
• 8:59
  then
• 9:00
  you
• 9:00
  are
• 9:00
  going
• 9:00
  to
• 9:00
  have
• 9:01
  to
• 9:01
  make
• 9:01
  sure
• 9:01
  that
• 9:01
  you
• 9:01
  have
• 9:02
  the
• 9:02
  correct
• 9:03
  parameters
• 9:03
  inside.
• 9:04
  So
• 9:04
  if
• 9:04
  you
• 9:04
  ever
• 9:05
  talked
• 9:05
  about
• 9:05
  a
• 9:05
  couple
• 9:05
  years
• 9:05
  ago,
• 9:06
  well,
• 9:06
  we
• 9:06
  would
• 9:06
  love
• 9:07
  to
• 9:07
  go
• 9:07
  after
• 9:07
  AI,
• 9:07
  but
• 9:07
  we
• 9:08
  have
• 9:08
  to
• 9:08
  make
• 9:08
  sure
• 9:08
  our
• 9:08
  data
• 9:08
  is
• 9:08
  correct.
• 9:09
  We
• 9:09
  have
• 9:09
  to
• 9:09
  make
• 9:09
  sure
• 9:09
  that
• 9:09
  we
• 9:10
  don't
• 9:10
  put
• 9:10
  garbage
• 9:10
  in,
• 9:10
  so
• 9:11
  it
• 9:11
  gives
• 9:11
  the
• 9:11
  garbage
• 9:11
  out.
• 9:12
  This
• 9:13
  is,
• 9:13
  this
• 9:13
  is
• 9:13
  true.
• 9:13
  This
• 9:14
  is
• 9:14
  probably
• 9:14
  even
• 9:14
  more
• 9:15
  true
• 9:15
  now.
• 9:15
  So
• 9:15
  you
• 9:15
  don't
• 9:15
  have
• 9:16
  to
• 9:16
  tell
• 9:16
  it,
• 9:16
  I'm
• 9:17
  gluten
• 9:17
  free,
• 9:17
  I'm
• 9:17
  celiac,
• 9:18
  I'm
• 9:18
  looking
• 9:18
  to
• 9:18
  be
• 9:19
  a
• 9:19
  vegan
• 9:19
  in
• 9:19
  10
• 9:20
  years,
• 9:20
  those
• 9:20
  kind
• 9:20
  of
• 9:20
  things.
• 9:21
  And
• 9:21
  it's
• 9:21
  going
• 9:22
  to
• 9:22
  go
• 9:22
  into
• 9:22
  the
• 9:22
  platform
• 9:23
  So
• 9:23
  I
• 9:23
  thought.
• 9:23
  I
• 9:23
  thought
• 9:24
  this
• 9:24
  morning's
• 9:24
  sessions,
• 9:25
  the
• 9:25
  guy
• 9:25
  at
• 9:26
  the
• 9:26
  end
• 9:26
  was
• 9:26
  excellent.
• 9:27
  Well,
• 9:27
  yeah,
• 9:27
  tell
• 9:27
  us
• 9:27
  about
• 9:28
  it.
• 9:28
  Fantastic
• 9:28
  job.
• 9:29
  So
• 9:29
  what
• 9:29
  was
• 9:29
  he
• 9:29
  speaking
• 9:30
  on?
• 9:30
  He
• 9:30
  was
• 9:30
  speaking
• 9:30
  on
• 9:31
  future.
• 9:31
  Future.
• 9:32
  I
• 9:33
  think
• 9:33
  that's
• 9:33
  always
• 9:33
  what
• 9:33
  you
• 9:33
  would
• 9:33
  get
• 9:34
  out
• 9:34
  of
• 9:34
  an
• 9:34
  FMI
• 9:35
  speaker.
• 9:36
  And
• 9:36
  he
• 9:36
  was
• 9:36
  talking
• 9:37
  about
• 9:37
  the
• 9:37
  same
• 9:37
  thing.
• 9:37
  And
• 9:38
  we,
• 9:38
  we
• 9:38
  published
• 9:39
  reports
• 9:40
  or
• 9:40
  we
• 9:41
  published
• 9:41
  peer
• 9:41
  review
• 9:42
  research
• 9:42
  on
• 9:43
  bot
• 9:43
  to
• 9:43
  bot
• 9:44
  speaking
• 9:45
  and
• 9:45
  algorithm
• 9:46
  and
• 9:46
  how
• 9:46
  you
• 9:46
  work
• 9:46
  your
• 9:46
  way
• 9:46
  through
• 9:47
  the
• 9:47
  algorithm
• 9:47
  and
• 9:48
  how
• 9:48
  it's.
• 9:48
  It's
• 9:49
  different
• 9:49
  from
• 9:49
  previous
• 9:50
  marketing
• 9:51
  or
• 9:51
  previous
• 9:51
  marketing.
• 9:52
  You're
• 9:52
  talking
• 9:52
  to
• 9:53
  the
• 9:53
  consumer
• 9:54
  and
• 9:54
  you're.
• 9:54
  Right,
• 9:55
  right,
• 9:55
  right,
• 9:55
  right.
• 9:55
  You're
• 9:56
  emoting
• 9:56
  some
• 9:56
  kind
• 9:57
  of
• 9:57
  feeling.
• 9:58
  Now,
• 9:58
  it's
• 9:58
  about
• 9:58
  prompts
• 9:59
  and
• 9:59
  it's
• 9:59
  about
• 9:59
  facts,
• 9:59
  it's
• 10:00
  about
• 10:00
  nutrition
• 10:00
  facts,
• 10:01
  and
• 10:01
  it's
• 10:01
  about
• 10:01
  making
• 10:01
  sure
• 10:02
  all
• 10:02
  that
• 10:02
  is
• 10:02
  accurate.
• 10:03
  So
• 10:04
  I
• 10:04
  just
• 10:04
  thought
• 10:05
  his
• 10:05
  session
• 10:05
  was
• 10:05
  excellent.
• 10:05
  Yeah.
• 10:06
  Wow.
• 10:06
  Wow.
• 10:07
  All
• 10:07
  right,
• 10:07
  well,
• 10:07
  let's
• 10:07
  get
• 10:07
  you
• 10:07
  out
• 10:07
  of
• 10:08
  here
• 10:08
  on
• 10:08
  this.
• 10:08
  So.
• 10:09
  So
• 10:09
  you're
• 10:10
  steeped
• 10:10
  in
• 10:10
  grocery.
• 10:11
  That's
• 10:11
  what
• 10:11
  I
• 10:11
  take
• 10:11
  from
• 10:12
  the
• 10:12
  age
• 10:12
  of
• 10:12
  14.
• 10:13
  Steeped
• 10:13
  in
• 10:13
  grocery.
• 10:15
  What
• 10:16
  would
• 10:16
  you
• 10:16
  say,
• 10:17
  what
• 10:17
  would
• 10:17
  you
• 10:17
  expect
• 10:18
  in
• 10:19
  terms
• 10:19
  of
• 10:19
  how
• 10:19
  the
• 10:20
  average
• 10:20
  grocery
• 10:21
  store
• 10:21
  will
• 10:21
  look
• 10:22
  different
• 10:22
  five
• 10:23
  years
• 10:23
  from
• 10:23
  now
• 10:23
  than
• 10:24
  it
• 10:24
  does
• 10:24
  today
• 10:24
  or
• 10:24
  the
• 10:24
  average
• 10:25
  grocery
• 10:25
  experience?
• 10:26
  I
• 10:26
  should
• 10:26
  say.
• 10:27
  How
• 10:27
  much
• 10:27
  time
• 10:27
  do
• 10:28
  you
• 10:28
  have?
• 10:28
  Yeah,
• 10:28
  a
• 10:28
  lot.
• 10:30
  As
• 10:31
  much
• 10:31
  as
• 10:31
  you
• 10:31
  want.
• 10:33
  I
• 10:33
  would
• 10:33
  reframe
• 10:34
  it
• 10:34
  a
• 10:34
  little
• 10:34
  bit.
• 10:34
  Okay.
• 10:35
  I
• 10:35
  would
• 10:35
  reframe
• 10:36
  it.
• 10:36
  In
• 10:36
  regards
• 10:36
  to
• 10:37
  how
• 10:37
  are
• 10:37
  we
• 10:37
  procuring
• 10:38
  food
• 10:39
  for
• 10:39
  our
• 10:40
  own
• 10:40
  consumption?
• 10:41
  And
• 10:41
  I
• 10:41
  think
• 10:42
  as
• 10:42
  long
• 10:42
  as
• 10:42
  you
• 10:42
  can
• 10:43
  split
• 10:43
  up
• 10:43
  the
• 10:43
  aspect
• 10:44
  that
• 10:44
  some
• 10:45
  food
• 10:45
  has
• 10:46
  a
• 10:46
  very
• 10:46
  clear
• 10:47
  replenishment
• 10:47
  side
• 10:47
  cycle
• 10:48
  and
• 10:49
  you
• 10:49
  buy
• 10:49
  it
• 10:49
  and
• 10:50
  it's
• 10:50
  coffee.
• 10:50
  It's
• 10:50
  a
• 10:51
  regimen
• 10:51
  item.
• 10:51
  You
• 10:51
  drink
• 10:52
  three
• 10:52
  cups
• 10:52
  a
• 10:52
  day
• 10:52
  or
• 10:53
  two
• 10:53
  cups
• 10:53
  a
• 10:53
  day,
• 10:54
  and
• 10:54
  you
• 10:54
  should
• 10:54
  be
• 10:54
  able
• 10:54
  to
• 10:55
  predict
• 10:55
  how
• 10:56
  long
• 10:56
  it's
• 10:56
  going
• 10:56
  to
• 10:56
  take
• 10:56
  for
• 10:56
  them
• 10:57
  to
• 10:57
  run
• 10:57
  out
• 10:57
  of
• 10:57
  that.
• 10:58
  So
• 10:58
  subtracting
• 10:59
  whether
• 10:59
  or
• 10:59
  not
• 11:00
  they
• 11:00
  had
• 11:00
  a
• 11:00
  baby
• 11:00
  or
• 11:00
  they
• 11:01
  added
• 11:01
  a
• 11:01
  wife
• 11:02
  or
• 11:02
  something
• 11:02
  like
• 11:02
  that,
• 11:02
  for
• 11:02
  the
• 11:03
  most
• 11:03
  part,
• 11:03
  they
• 11:04
  will
• 11:04
  run
• 11:04
  out
• 11:04
  in
• 11:04
  three
• 11:05
  weeks.
• 11:05
  So
• 11:06
  those
• 11:06
  kind
• 11:07
  of
• 11:07
  continuous
• 11:07
  commodities
• 11:08
  should
• 11:09
  have
• 11:09
  a
• 11:09
  way
• 11:09
  of
• 11:09
  being
• 11:10
  just
• 11:10
  fed
• 11:10
  into
• 11:10
  your
• 11:11
  house.
• 11:12
  And
• 11:12
  I
• 11:12
  could
• 11:13
  picture
• 11:13
  somewhere,
• 11:14
  an
• 11:14
  anteroom
• 11:15
  in
• 11:16
  everybody's
• 11:16
  home
• 11:17
  where
• 11:17
  somebody
• 11:18
  can
• 11:18
  just
• 11:18
  deliver
• 11:18
  coffee,
• 11:19
  deliver
• 11:19
  laundry
• 11:20
  detergent,
• 11:20
  deliver
• 11:21
  bath
• 11:21
  tissue,
• 11:22
  deliver
• 11:22
  things
• 11:23
  that
• 11:23
  you
• 11:23
  don't
• 11:23
  want
• 11:23
  to
• 11:23
  think
• 11:24
  about.
• 11:25
  And
• 11:25
  so
• 11:25
  as
• 11:25
  as
• 11:26
  much
• 11:26
  as
• 11:26
  a
• 11:26
  store
• 11:26
  can
• 11:27
  help
• 11:27
  you
• 11:28
  and
• 11:28
  help
• 11:28
  remind
• 11:29
  you
• 11:29
  that
• 11:29
  you
• 11:29
  haven't
• 11:30
  bought
• 11:30
  toilet
• 11:30
  paper
• 11:31
  in
• 11:31
  a
• 11:31
  while,
• 11:32
  it
• 11:32
  satisfies
• 11:33
  two
• 11:33
  things.
• 11:33
  One,
• 11:34
  it
• 11:34
  reminds
• 11:35
  you
• 11:35
  you
• 11:35
  haven't
• 11:35
  bought
• 11:35
  toilet
• 11:36
  paper
• 11:36
  in
• 11:36
  a
• 11:36
  while,
• 11:36
  which
• 11:36
  is
• 11:37
  good
• 11:37
  for
• 11:37
  everybody.
• 11:38
  Yeah.
• 11:38
  High
• 11:38
  household
• 11:39
  penetration
• 11:39
  item.
• 11:40
  The
• 11:41
  other
• 11:41
  thing
• 11:41
  is
• 11:41
  it
• 11:41
  helps
• 11:41
  you
• 11:41
  identify
• 11:42
  customers
• 11:42
  who
• 11:43
  perhaps
• 11:44
  have
• 11:44
  bought
• 11:44
  toilet
• 11:45
  paper,
• 11:45
  they
• 11:45
  just
• 11:45
  stopped
• 11:45
  buying
• 11:46
  it
• 11:46
  from
• 11:46
  you.
• 11:46
  Okay.
• 11:47
  And
• 11:47
  so
• 11:47
  now
• 11:47
  you
• 11:47
  can
• 11:47
  go
• 11:48
  after
• 11:48
  that
• 11:48
  customer
• 11:49
  and
• 11:49
  say,
• 11:49
  okay,
• 11:50
  this
• 11:50
  is
• 11:50
  an
• 11:50
  item
• 11:50
  you
• 11:51
  have
• 11:51
  to
• 11:51
  be
• 11:51
  buying
• 11:51
  for
• 11:51
  me.
• 11:52
  Right.
• 11:52
  So
• 11:53
  the
• 11:54
  other
• 11:54
  answer
• 11:54
  to
• 11:55
  this
• 11:55
  one,
• 11:55
  you
• 11:55
  know,
• 11:55
  because
• 11:56
  I
• 11:56
  said
• 11:56
  we
• 11:56
  could
• 11:56
  talk
• 11:57
  about
• 11:57
  this
• 11:57
  forever,
• 11:58
  is
• 11:58
  that
• 11:58
  there
• 11:59
  is
• 12:00
  a
• 12:00
  very
• 12:00
  clear
• 12:01
  gap
• 12:02
  forming
• 12:02
  between
• 12:04
  formats
• 12:05
  of
• 12:05
  grocery
• 12:05
  stores.
• 12:06
  Right.
• 12:06
  So
• 12:06
  you
• 12:06
  have
• 12:06
  an
• 12:07
  extreme
• 12:07
  value,
• 12:08
  you
• 12:08
  have
• 12:08
  fresh
• 12:09
  wellness,
• 12:09
  those
• 12:10
  kind
• 12:10
  of
• 12:10
  items.
• 12:11
  The
• 12:11
  aspect
• 12:11
  of
• 12:12
  including
• 12:12
  GLP1s
• 12:13
  and
• 12:14
  how
• 12:14
  people
• 12:14
  are
• 12:15
  curating
• 12:16
  or
• 12:17
  making
• 12:17
  sure
• 12:17
  that
• 12:18
  their
• 12:18
  own
• 12:18
  nutrition
• 12:18
  needs
• 12:19
  are
• 12:19
  there,
• 12:20
  that's
• 12:20
  going
• 12:20
  to
• 12:21
  have
• 12:21
  to
• 12:21
  live
• 12:21
  in
• 12:21
  a
• 12:21
  store.
• 12:22
  So
• 12:22
  you're
• 12:22
  going
• 12:22
  to
• 12:22
  have
• 12:22
  to
• 12:22
  over
• 12:23
  communicate.
• 12:24
  Whether
• 12:24
  it's
• 12:24
  electronically,
• 12:25
  however
• 12:26
  you
• 12:26
  over
• 12:26
  communicate,
• 12:27
  this
• 12:27
  is
• 12:27
  the
• 12:28
  item
• 12:28
  that
• 12:28
  you're
• 12:28
  looking
• 12:28
  for.
• 12:29
  So
• 12:29
  these
• 12:29
  middle
• 12:30
  of
• 12:30
  road
• 12:30
  stores
• 12:30
  are.
• 12:32
  It's
• 12:32
  gonna
• 12:32
  be
• 12:32
  tough.
• 12:32
  Yeah,
• 12:33
  Keep
• 12:33
  hearing
• 12:34
  that.
• 12:34
  You
• 12:34
  don't
• 12:34
  stand
• 12:34
  for
• 12:34
  anything.
• 12:35
  Keep
• 12:35
  hearing
• 12:35
  that.
• 12:36
  What
• 12:36
  makes
• 12:36
  you
• 12:36
  special
• 12:37
  is
• 12:37
  one
• 12:37
  that
• 12:37
  we
• 12:37
  teach
• 12:37
  all
• 12:38
  the
• 12:38
  time.
• 12:38
  So
• 12:38
  do
• 12:38
  you
• 12:38
  think
• 12:38
  there's
• 12:39
  gonna
• 12:39
  be
• 12:39
  more
• 12:39
  consolidation
• 12:39
  in
• 12:40
  the
• 12:40
  industry?
• 12:41
  I
• 12:41
  think
• 12:41
  you
• 12:42
  have
• 12:42
  to
• 12:42
  consult.
• 12:42
  Well,
• 12:43
  if
• 12:43
  you're
• 12:43
  consolidating
• 12:44
  for
• 12:44
  aggregation
• 12:45
  of
• 12:45
  scale,
• 12:45
  that's
• 12:45
  one
• 12:46
  thing.
• 12:46
  If
• 12:46
  you're
• 12:47
  consolidating
• 12:47
  because
• 12:48
  you
• 12:48
  are
• 12:48
  trying
• 12:49
  to
• 12:49
  pick
• 12:49
  up
• 12:49
  a
• 12:51
  scope
• 12:51
  of
• 12:52
  some
• 12:52
  kind
• 12:52
  of
• 12:52
  a
• 12:52
  talent
• 12:53
  that
• 12:53
  you
• 12:53
  don't
• 12:53
  offer,
• 12:54
  like
• 12:54
  if
• 12:55
  you're,
• 12:56
  you
• 12:56
  have
• 12:56
  an
• 12:56
  Asian
• 12:57
  market,
• 12:57
  you're
• 12:57
  to
• 12:57
  trying,
• 12:57
  trying
• 12:57
  to
• 12:57
  break
• 12:57
  it,
• 12:58
  you're
• 12:58
  not
• 12:59
  going
• 12:59
  to
• 12:59
  learn
• 12:59
  that
• 12:59
  you
• 13:00
  have
• 13:00
  to
• 13:00
  buy
• 13:00
  this.
• 13:00
  That's
• 13:01
  interesting.
• 13:01
  Yeah.
• 13:01
  So
• 13:02
  you
• 13:02
  know
• 13:02
  the,
• 13:02
  the
• 13:03
  H
• 13:03
  marts
• 13:03
  and
• 13:03
  the
• 13:04
  99
• 13:04
  ranches,
• 13:04
  these
• 13:05
  are,
• 13:05
  those
• 13:05
  are
• 13:05
  absolutely
• 13:06
  fascinating.
• 13:08
  So
• 13:08
  if
• 13:08
  you're
• 13:08
  going
• 13:08
  to
• 13:08
  try
• 13:08
  to
• 13:09
  compete
• 13:09
  against
• 13:09
  them,
• 13:10
  you're
• 13:10
  going
• 13:10
  to
• 13:10
  want
• 13:10
  to
• 13:10
  buy
• 13:11
  that
• 13:11
  scope.
• 13:12
  So
• 13:12
  you
• 13:12
  have
• 13:12
  to
• 13:13
  buy
• 13:13
  that,
• 13:13
  that.
• 13:13
  Because
• 13:13
  you,
• 13:14
  you
• 13:14
  can't
• 13:14
  just
• 13:14
  go
• 13:14
  look,
• 13:15
  do
• 13:15
  it.
• 13:15
  Yeah.
• 13:15
  How
• 13:16
  a
• 13:16
  Korean
• 13:16
  buys
• 13:17
  groceries.
• 13:17
  Right.
• 13:17
  And
• 13:18
  so
• 13:18
  yeah,
• 13:18
  I
• 13:19
  think
• 13:19
  you,
• 13:19
  I
• 13:19
  think
• 13:19
  you'll
• 13:19
  see
• 13:19
  a
• 13:20
  lot
• 13:20
  of
• 13:20
  consolidation.
• 13:21
  But
• 13:22
  that's
• 13:23
  the
• 13:23
  story
• 13:23
  of
• 13:23
  our
• 13:23
  industry,
• 13:24
  always
• 13:24
  has
• 13:24
  been.
• 13:25
  Dr.
• 13:25
  Z,
• 13:26
  I
• 13:26
  have
• 13:26
  a
• 13:26
  question
• 13:26
  for
• 13:27
  you
• 13:27
  to
• 13:27
  close.
• 13:29
  Where
• 13:29
  would
• 13:30
  you
• 13:30
  tell
• 13:30
  your
• 13:30
  students
• 13:31
  right
• 13:31
  now
• 13:32
  that
• 13:32
  are
• 13:32
  graduating
• 13:32
  to
• 13:33
  apply,
• 13:33
  what
• 13:33
  jobs
• 13:34
  would
• 13:34
  you
• 13:34
  tell
• 13:34
  them
• 13:34
  to
• 13:35
  look
• 13:35
  at
• 13:36
  besides
• 13:36
  Cindy?
• 13:37
  Yeah,
• 13:39
  that's
• 13:39
  an
• 13:40
  option.
• 13:41
  But
• 13:42
  really
• 13:42
  when
• 13:42
  you
• 13:42
  talk
• 13:43
  about
• 13:43
  consolidation
• 13:44
  happening
• 13:44
  in
• 13:44
  the
• 13:44
  industry,
• 13:46
  you
• 13:46
  talk
• 13:46
  about
• 13:46
  kind
• 13:47
  of
• 13:47
  what
• 13:47
  a
• 13:47
  future
• 13:47
  grocery
• 13:48
  concept
• 13:49
  might
• 13:49
  look
• 13:49
  like.
• 13:50
  Yeah.
• 13:50
  Where
• 13:51
  would
• 13:51
  you
• 13:51
  tell
• 13:51
  them
• 13:52
  to
• 13:52
  start
• 13:52
  looking
• 13:53
  for
• 13:53
  the
• 13:53
  longest
• 13:54
  lasting
• 13:54
  and
• 13:55
  most
• 13:55
  fulfilling
• 13:55
  career?
• 13:57
  I
• 13:57
  would
• 13:57
  say
• 13:58
  that
• 13:58
  the
• 13:59
  highest
• 14:00
  tumult,
• 14:01
  if
• 14:01
  you
• 14:01
  want
• 14:01
  to
• 14:01
  call
• 14:02
  it
• 14:02
  that,
• 14:02
  has
• 14:02
  been
• 14:02
  on
• 14:02
  the
• 14:02
  CPG
• 14:03
  side.
• 14:03
  Okay.
• 14:04
  And
• 14:04
  so
• 14:04
  in
• 14:04
  regards
• 14:05
  to
• 14:05
  cpg,
• 14:05
  Kraft,
• 14:06
  Heinz
• 14:06
  Splitting,
• 14:07
  Ferreira,
• 14:08
  Ferrero,
• 14:09
  WK,
• 14:09
  Kellogg,
• 14:10
  everything
• 14:10
  that's
• 14:11
  been
• 14:11
  happening
• 14:11
  the
• 14:11
  last
• 14:11
  couple
• 14:11
  of
• 14:12
  years
• 14:12
  has
• 14:12
  shown
• 14:12
  that
• 14:13
  there's
• 14:13
  a
• 14:14
  clear
• 14:14
  bifurcation
• 14:15
  of
• 14:15
  here's
• 14:15
  the
• 14:16
  fast
• 14:16
  moving
• 14:16
  items,
• 14:16
  here's
• 14:16
  the
• 14:17
  slide,
• 14:17
  slow
• 14:17
  moving.
• 14:17
  Right.
• 14:18
  And
• 14:18
  we're
• 14:18
  going
• 14:18
  to
• 14:18
  split
• 14:19
  the
• 14:19
  company.
• 14:19
  Which
• 14:20
  15
• 14:20
  years
• 14:20
  ago
• 14:20
  everything
• 14:21
  would
• 14:21
  have
• 14:21
  been
• 14:21
  aggregating,
• 14:22
  aggregating,
• 14:23
  aggregating.
• 14:23
  Right
• 14:23
  now
• 14:23
  they're
• 14:24
  all
• 14:24
  splitting,
• 14:24
  splitting,
• 14:24
  splitting.
• 14:24
  So
• 14:25
  honestly,
• 14:26
  I
• 14:26
  would
• 14:26
  say
• 14:27
  maybe
• 14:27
  you
• 14:27
  let
• 14:27
  that
• 14:27
  settle
• 14:28
  out
• 14:28
  a
• 14:28
  little
• 14:28
  bit.
• 14:29
  Okay.
• 14:29
  It's
• 14:29
  being
• 14:29
  caused
• 14:30
  by
• 14:30
  tariffs,
• 14:30
  it's
• 14:30
  being
• 14:31
  caused
• 14:31
  by
• 14:32
  cost
• 14:32
  of.
• 14:32
  Cost
• 14:33
  of
• 14:33
  good
• 14:33
  increases
• 14:34
  that
• 14:34
  you
• 14:34
  can't
• 14:34
  pass
• 14:34
  on
• 14:35
  those
• 14:35
  kind
• 14:35
  of
• 14:36
  things.
• 14:36
  And
• 14:36
  then
• 14:36
  the
• 14:37
  retailers,
• 14:37
  these
• 14:37
  super
• 14:38
  regional
• 14:38
  retailers
• 14:39
  are
• 14:39
  awesome.
• 14:40
  Yeah.
• 14:40
  So
• 14:41
  if
• 14:41
  you
• 14:41
  can
• 14:41
  go
• 14:41
  to
• 14:41
  a
• 14:42
  Meyer
• 14:43
  and
• 14:43
  then
• 14:43
  you
• 14:43
  can
• 14:43
  always
• 14:44
  add
• 14:44
  heb,
• 14:45
  Wegmans,
• 14:45
  Publix,
• 14:46
  those
• 14:46
  guys,
• 14:47
  the
• 14:47
  kind
• 14:47
  of
• 14:47
  super
• 14:47
  regionals.
• 14:48
  And
• 14:48
  I
• 14:48
  would
• 14:49
  include
• 14:49
  Kroger
• 14:49
  in
• 14:49
  there.
• 14:50
  Okay.
• 14:50
  Because
• 14:50
  Kroger
• 14:51
  operates
• 14:51
  as
• 14:52
  a
• 14:52
  super
• 14:52
  regional.
• 14:53
  That's
• 14:53
  why
• 14:53
  they
• 14:53
  let
• 14:53
  Harris
• 14:54
  Teeter
• 14:54
  keep
• 14:54
  the
• 14:55
  banner
• 14:55
  Harris
• 14:56
  Teeter,
• 14:56
  because
• 14:57
  that
• 14:57
  is
• 14:57
  where
• 14:58
  the
• 14:58
  recognition
• 14:58
  comes
• 14:59
  from.
• 14:59
  So
• 14:59
  if
• 14:59
  you
• 14:59
  changed
• 15:00
  it
• 15:00
  to
• 15:00
  Kroger,
• 15:01
  even
• 15:01
  though
• 15:01
  maybe
• 15:02
  some
• 15:02
  of
• 15:02
  the
• 15:02
  products
• 15:02
  inside
• 15:02
  might
• 15:03
  say
• 15:03
  Kroger,
• 15:03
  you
• 15:03
  might
• 15:04
  have
• 15:04
  an
• 15:04
  issue.
• 15:04
  Great.
• 15:05
  So
• 15:05
  are
• 15:05
  the
• 15:05
  students
• 15:05
  taking
• 15:06
  Dr.
• 15:06
  Z's
• 15:06
  advice
• 15:07
  or
• 15:07
  are
• 15:07
  they
• 15:07
  like
• 15:08
  inclined
• 15:08
  to
• 15:08
  or
• 15:09
  more
• 15:09
  interested
• 15:09
  in
• 15:10
  taking
• 15:10
  other
• 15:10
  types
• 15:10
  of
• 15:11
  roles?
• 15:11
  I'm
• 15:11
  curious.
• 15:12
  It
• 15:12
  is
• 15:13
  sexier
• 15:14
  to
• 15:14
  be
• 15:14
  on
• 15:14
  the
• 15:14
  cpg.
• 15:15
  Sexier
• 15:15
  to
• 15:15
  be
• 15:16
  on
• 15:16
  the
• 15:16
  CPG
• 15:16
  side.
• 15:16
  Okay.
• 15:17
  And.
• 15:17
  But
• 15:17
  I
• 15:17
  came
• 15:17
  up
• 15:18
  on
• 15:18
  the
• 15:18
  retailer
• 15:18
  side.
• 15:19
  But
• 15:19
  a
• 15:19
  lot
• 15:19
  of
• 15:19
  the
• 15:20
  retailer
• 15:20
  side
• 15:20
  then
• 15:20
  gets,
• 15:22
  they
• 15:22
  basically
• 15:22
  say,
• 15:22
  well,
• 15:23
  that's
• 15:23
  in
• 15:23
  the
• 15:23
  stores,
• 15:24
  you
• 15:24
  know,
• 15:24
  and
• 15:24
  if
• 15:24
  you're,
• 15:25
  if
• 15:25
  you're
• 15:25
  a
• 15:25
  student
• 15:25
  at
• 15:26
  a
• 15:26
  university,
• 15:26
  then
• 15:26
  it's
• 15:27
  like,
• 15:27
  well,
• 15:27
  I
• 15:27
  don't
• 15:27
  want
• 15:27
  to
• 15:27
  be
• 15:27
  in
• 15:27
  the
• 15:27
  store.
• 15:28
  Is
• 15:28
  that
• 15:28
  because
• 15:28
  of
• 15:28
  the
• 15:28
  marketing
• 15:29
  angle?
• 15:29
  Oh,
• 15:30
  it's
• 15:30
  just
• 15:30
  the
• 15:30
  fact
• 15:30
  that
• 15:31
  it
• 15:31
  seems
• 15:31
  like,
• 15:31
  you
• 15:32
  know,
• 15:32
  that's
• 15:32
  operations
• 15:32
  versus,
• 15:33
  you
• 15:33
  know,
• 15:33
  I
• 15:33
  want
• 15:33
  to
• 15:34
  use
• 15:34
  my,
• 15:34
  I
• 15:34
  want
• 15:34
  to
• 15:34
  use
• 15:35
  my
• 15:35
  brain.
• 15:35
  I
• 15:35
  want
• 15:35
  to
• 15:35
  be
• 15:35
  in
• 15:36
  marketing
• 15:36
  in
• 15:36
  the
• 15:37
  office.
• 15:37
  And
• 15:38
  it's
• 15:38
  like,
• 15:38
  no,
• 15:38
  you,
• 15:39
  you're
• 15:39
  using
• 15:40
  your
• 15:40
  brain
• 15:40
  all
• 15:41
  along
• 15:41
  in
• 15:41
  the
• 15:41
  process,
• 15:42
  the
• 15:42
  entire
• 15:42
  supply
• 15:42
  chain
• 15:43
  uses
• 15:43
  your
• 15:43
  brain.
• 15:44
  But
• 15:44
  if
• 15:44
  you
• 15:45
  are
• 15:45
  strong
• 15:45
  in
• 15:45
  operations,
• 15:46
  you're
• 15:46
  going
• 15:46
  to
• 15:46
  be
• 15:46
  so
• 15:47
  good
• 15:47
  inside
• 15:47
  the
• 15:48
  office.
• 15:48
  Yeah.
• 15:48
  It's
• 15:49
  just
• 15:49
  hard
• 15:49
  to
• 15:49
  convince
• 15:49
  people
• 15:50
  that
• 15:50
  you
• 15:50
  should
• 15:50
  go
• 15:51
  to
• 15:51
  school
• 15:51
  for
• 15:51
  four
• 15:51
  years
• 15:51
  and
• 15:52
  then
• 15:52
  go
• 15:52
  take
• 15:52
  a
• 15:52
  role
• 15:53
  in
• 15:53
  operations.
• 15:54
  So
• 15:55
  it
• 15:55
  really
• 15:55
  hasn't
• 15:55
  changed
• 15:56
  that
• 15:56
  much
• 15:56
  in
• 15:56
  the
• 15:56
  20
• 15:57
  years
• 15:57
  since
• 15:57
  I
• 15:57
  was
• 15:57
  in
• 15:57
  school
• 15:57
  too.
• 15:58
  Really,
• 15:58
  for
• 15:58
  the
• 15:58
  most
• 15:58
  part,
• 15:59
  that
• 15:59
  was
• 15:59
  what
• 15:59
  I
• 15:59
  would
• 15:59
  said
• 15:59
  back
• 16:00
  then.
• 16:00
  Okay,
• 16:01
  well,
• 16:02
  Dr.
• 16:02
  Z,
• 16:03
  thank
• 16:03
  you
• 16:04
  so
• 16:04
  much
• 16:04
  for
• 16:04
  giving
• 16:04
  us
• 16:05
  the
• 16:05
  time.
• 16:06
  Thank
• 16:07
  you
• 16:07
  for
• 16:07
  getting
• 16:07
  your
• 16:07
  PhD
• 16:08
  so
• 16:08
  we
• 16:08
  can
• 16:08
  call
• 16:08
  you
• 16:08
  Dr.
• 16:09
  C.
• 16:10
  Thank
• 16:10
  you.
• 16:11
  Again
• 16:11
  to
• 16:11
  Simbi
• 16:12
  for
• 16:12
  helping
• 16:12
  us
• 16:12
  bring
• 16:13
  you
• 16:13
  more
• 16:14
  interviews
• 16:14
  just
• 16:14
  like
• 16:15
  this
• 16:15
  one
• 16:15
  all
• 16:16
  day
• 16:16
  live
• 16:17
  from
• 16:17
  fmi.
• 16:18
  We
• 16:18
  will
• 16:18
  be
• 16:18
  here
• 16:19
  for
• 16:19
  a
• 16:19
  few
• 16:19
  more
• 16:20
  hours
• 16:20
  today
• 16:20
  and
• 16:21
  then
• 16:21
  tomorrow
• 16:22
  as
• 16:22
  well,
• 16:22
  so
• 16:23
  make
• 16:23
  sure
• 16:23
  that
• 16:23
  you
• 16:23
  stay
• 16:24
  tuned.
• 16:24
  And
• 16:25
  until
• 16:25
  next
• 16:26
  time,
• 16:26
  be
• 16:26
  careful
• 16:27
  out
• 16:27
  there.