Building the Connected Revenue Engine with AI
This week's show is entitled, "Building the Connected Revenue Engine with AI" and my guest is Kimberly Storin, Chief Marketing Officer, Zoom.
Tune in as we discuss...
Why Zoom's celebrity-driven ad campaigns work by anchoring humor to product truth, giving the brand permission (as a verb) that most competitors don't have to break through a crowded market.
How Revenue OS and the Common Room acquisition aim to solve the real go-to-market gap: not a lack of data or intent signals, but the missing context and action layer to connect, prioritize, and act on them.
Why marketing's role is more…
The skinny
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