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Journalists Trade News for Brand Storytelling | Lexington News
Journalists are flooding into brand journalism—writing for companies to showcase expertise instead of chasing breaking news. Over 2,800 have made the switch in a decade, with 230–340 transitioning yearly. With traditional media shrinking and AI reshaping content, brands need compelling storytelling—and former reporters bring the grit, research skills, and adaptability to deliver it. The shift isn’t without tension around independence, but the core journalistic DNA? Still powerful. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on…
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