How to Build a Marketing Strategy That Actually Works? - Video Marketing Toolkit | EP 21

Video Marketing Toolkit · Jun 9, 2026 · 51m

In this episode of the Video Marketing Toolkit, I’m joined by Aimee Elsey to break down how to build a marketing strategy that is practical, measurable, and actually gets used.

We talk about why most businesses fall into “random acts of marketing”, why a proper audit is the best starting point, and how to build a simple plan around what your customers actually need to see (not just what you want to post).

We also run through a real example strategy for launching a local café, covering content, reviews, trust, and how to stay consistent when you are busy.

Chapters

00:36 Marketing strategy…