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SBP 232: SBP Interview - Why Innovation Fails Before the Idea Ever Gets a Chance. With Fiona Stevenson.
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Why do organizations say innovation is mission-critical, then create conditions that make innovation almost impossible?
Fiona Stevenson has spent her career on both sides of that problem.
After 12 years at Procter & Gamble, she co-founded The Idea Suite, an innovation consultancy that has worked across hundreds of innovation projects. She is also the co-author of Built for Breakthrough: Why Innovation Fails and How Smart Leaders Get It Right.
In this conversation, Fiona joins Marc and Vassilis to unpack why innovation usually fails long before the idea itself is tested.
They…
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