Latest / Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams
How Top Reps Turn Competitor Wins into New Business
In this episode of Sales Leadership with Fexingo, Lucas and Luna dig into a rarely discussed sales tactic: how top reps turn a competitor's failed implementation into their own new business. They explore the 'land and expand' strategy in reverse—when a prospect is already paying for a solution that isn't working, the smart rep doesn't just pitch; they diagnose. Lucas breaks down a recent example from the enterprise software world where a sales team used a post-mortem of a rival's rollout to position their own product as the safer choice. Luna brings up the…
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