Here's How Starbucks Is Embracing NFTs #2243

Marketing School - Digital Marketing and Online Marketing Tips · Oct 9, 2022 · 7m

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs.

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs.

[00:39] Updates on Starbucks' recent partnership with Polygon.

[00:52] Thoughts on why Starbucks is taking these steps right now.

[01:52] The example that Starbucks is setting for embracing new tech.

[02:55]…