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Most Overhyped Technology - What Failed to Deliver? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Most
• 0:00
  overhyped
• 0:00
  retail
• 0:01
  technology
• 0:01
  of
• 0:01
  the
• 0:02
  year.
• 0:02
  And
• 0:04
  I
• 0:04
  went
• 0:04
  to
• 0:05
  smart
• 0:05
  carts
• 0:05
  for
• 0:05
  this
• 0:05
  one.
• 0:06
  Smart
• 0:07
  cards.
• 0:07
  Oh,
• 0:07
  used
• 0:07
  to
• 0:07
  be
• 0:07
  on
• 0:08
  the
• 0:08
  smart
• 0:08
  cart
• 0:08
  bandwagon.
• 0:09
  I
• 0:09
  did.
• 0:10
  But
• 0:10
  I,
• 0:10
  I
• 0:11
  really
• 0:11
  had
• 0:12
  a
• 0:12
  problem
• 0:12
  with
• 0:12
  one
• 0:13
  particular
• 0:13
  headline
• 0:14
  that
• 0:14
  was
• 0:14
  coming
• 0:14
  out
• 0:15
  of
• 0:15
  Instacart
• 0:15
  this
• 0:15
  year
• 0:16
  that
• 0:16
  was
• 0:17
  talking
• 0:17
  about
• 0:17
  the
• 0:18
  number
• 0:18
  of
• 0:18
  stores
• 0:19
  that
• 0:19
  had
• 0:19
  deployed.
• 0:20
  And,
• 0:20
  and
• 0:20
  my
• 0:21
  biggest,
• 0:22
  like,
• 0:22
  sticking
• 0:23
  point
• 0:23
  on
• 0:23
  that
• 0:23
  was
• 0:24
  that
• 0:24
  we
• 0:24
  don't
• 0:25
  know
• 0:25
  anything
• 0:25
  about
• 0:26
  how
• 0:26
  many
• 0:26
  carts
• 0:26
  are
• 0:27
  in
• 0:27
  those
• 0:27
  stores.
• 0:27
  We
• 0:27
  don't
• 0:28
  know
• 0:28
  how,
• 0:28
  you
• 0:29
  know,
• 0:29
  what
• 0:29
  the
• 0:29
  payment
• 0:30
  structure,
• 0:30
  structure
• 0:30
  is.
• 0:31
  And
• 0:31
  so
• 0:31
  I
• 0:31
  think
• 0:31
  it
• 0:31
  kind
• 0:31
  of
• 0:32
  gave
• 0:34
  false
• 0:34
  confidence
• 0:35
  for
• 0:35
  retailers
• 0:36
  who
• 0:36
  were
• 0:36
  considering
• 0:37
  those
• 0:37
  putting
• 0:38
  smart
• 0:38
  carts
• 0:38
  in
• 0:39
  as
• 0:39
  though
• 0:39
  like,
• 0:40
  oh,
• 0:40
  this
• 0:40
  is
• 0:40
  a
• 0:41
  deployment
• 0:41
  with,
• 0:41
  you
• 0:41
  know,
• 0:42
  100
• 0:42
  carts,
• 0:42
  or
• 0:43
  we're
• 0:43
  replacing
• 0:43
  all
• 0:43
  of
• 0:44
  our
• 0:44
  carts
• 0:44
  and
• 0:44
  putting
• 0:44
  in
• 0:45
  smart
• 0:45
  carts
• 0:45
  and
• 0:45
  we're
• 0:45
  seeing
• 0:46
  all
• 0:46
  this
• 0:46
  success.
• 0:46
  And
• 0:47
  yes,
• 0:47
  that,
• 0:47
  that's
• 0:48
  fine
• 0:48
  in
• 0:48
  those
• 0:49
  stores,
• 0:49
  but
• 0:49
  when
• 0:49
  we,
• 0:50
  when
• 0:50
  you
• 0:50
  get
• 0:50
  down
• 0:50
  to
• 0:51
  it,
• 0:51
  and
• 0:51
  we've
• 0:51
  talked
• 0:52
  to
• 0:52
  a
• 0:52
  lot
• 0:52
  of
• 0:52
  grocery
• 0:52
  retailers
• 0:53
  who
• 0:53
  are
• 0:53
  testing
• 0:54
  them
• 0:54
  this
• 0:54
  year,
• 0:54
  and
• 0:55
  they
• 0:55
  have
• 0:55
  like
• 0:56
  10
• 0:56
  carts
• 0:56
  in
• 0:57
  the
• 0:57
  store
• 0:57
  or
• 0:57
  maybe
• 0:58
  20
• 0:58
  carts
• 0:58
  in
• 0:58
  the
• 0:58
  store,
• 0:59
  if
• 1:00
  that.
• 1:00
  And
• 1:00
  so
• 1:01
  I
• 1:01
  think,
• 1:01
  I
• 1:01
  just,
• 1:02
  I
• 1:02
  think
• 1:02
  that
• 1:02
  for
• 1:03
  me,
• 1:03
  I
• 1:03
  think
• 1:03
  they
• 1:04
  were
• 1:04
  early
• 1:05
  on
• 1:05
  in
• 1:05
  the
• 1:05
  year,
• 1:06
  and
• 1:06
  especially
• 1:06
  coming
• 1:06
  out
• 1:07
  of
• 1:07
  grocery
• 1:07
  shop
• 1:07
  last
• 1:08
  year,
• 1:08
  I
• 1:08
  was
• 1:08
  starting
• 1:09
  to
• 1:09
  see
• 1:09
  more
• 1:09
  of
• 1:10
  the
• 1:10
  possibilities.
• 1:10
  I
• 1:11
  still
• 1:11
  see
• 1:11
  the,
• 1:11
  the
• 1:12
  possibilities
• 1:12
  in
• 1:12
  the
• 1:13
  technology.
• 1:13
  But
• 1:14
  I
• 1:14
  think
• 1:14
  when
• 1:14
  you're
• 1:15
  looking
• 1:15
  at
• 1:15
  all
• 1:15
  of
• 1:16
  the
• 1:16
  decisions
• 1:16
  that
• 1:16
  grocers
• 1:17
  have
• 1:17
  to
• 1:17
  be
• 1:17
  making
• 1:18
  right
• 1:18
  now
• 1:18
  about
• 1:18
  how
• 1:18
  to
• 1:19
  continue
• 1:20
  the
• 1:20
  success
• 1:21
  of
• 1:21
  their
• 1:21
  business,
• 1:22
  and
• 1:22
  I,
• 1:22
  I
• 1:23
  wouldn't
• 1:23
  be
• 1:23
  leaning
• 1:23
  into
• 1:24
  smart
• 1:24
  carts.
• 1:25
  I
• 1:25
  would
• 1:25
  be
• 1:25
  leaning
• 1:25
  into
• 1:26
  transparent
• 1:27
  pricing,
• 1:27
  like
• 1:27
  Chad
• 1:27
  said
• 1:28
  earlier.
• 1:28
  I'd
• 1:28
  be
• 1:28
  leaning
• 1:29
  into
• 1:29
  electronic
• 1:30
  shelf
• 1:30
  labels
• 1:30
  that
• 1:31
  can
• 1:31
  return
• 1:31
  a
• 1:31
  quick
• 1:31
  ROI
• 1:33
  or
• 1:33
  even,
• 1:33
  you
• 1:34
  know,
• 1:34
  in
• 1:34
  store
• 1:34
  robotics
• 1:35
  to
• 1:35
  start
• 1:35
  to
• 1:35
  get
• 1:36
  some
• 1:36
  of
• 1:36
  this,
• 1:37
  the
• 1:37
  shelf
• 1:37
  view
• 1:38
  technology
• 1:38
  that,
• 1:39
  that,
• 1:40
  you
• 1:40
  know,
• 1:40
  the
• 1:40
  smart
• 1:41
  carts
• 1:41
  are
• 1:41
  starting
• 1:42
  to
• 1:42
  add
• 1:42
  on
• 1:42
  to
• 1:43
  what
• 1:43
  their
• 1:43
  capabilities
• 1:44
  are.
• 1:44
  Like,
• 1:44
  those
• 1:45
  are
• 1:45
  the
• 1:45
  things
• 1:45
  that
• 1:45
  I
• 1:45
  would
• 1:45
  be
• 1:45
  focused
• 1:46
  on.
• 1:46
  I
• 1:46
  would
• 1:46
  not
• 1:47
  be
• 1:47
  beating.
• 1:47
  Be
• 1:47
  putting,
• 1:48
  you
• 1:48
  know,
• 1:49
  tens
• 1:49
  of
• 1:49
  thousands
• 1:50
  of
• 1:50
  dollars
• 1:50
  per
• 1:50
  cart
• 1:51
  into
• 1:51
  my
• 1:51
  store.
• 1:52
  So
• 1:52
  that's
• 1:53
  my
• 1:53
  overhyped
• 1:54
  technology
• 1:54
  of
• 1:55
  the
• 1:55
  year.
• 1:55
  No,
• 1:55
  I
• 1:55
  think
• 1:56
  that's
• 1:56
  a
• 1:56
  good
• 1:56
  one.
• 1:56
  So
• 1:56
  you're
• 1:56
  basically
• 1:57
  calling
• 1:57
  out
• 1:57
  the.
• 1:57
  I
• 1:57
  think
• 1:57
  it
• 1:57
  was
• 1:57
  the
• 1:58
  modern
• 1:58
  retail
• 1:58
  article,
• 1:58
  right?
• 1:59
  Where
• 1:59
  they
• 1:59
  said,
• 1:59
  like,
• 1:59
  instacart
• 2:00
  store
• 2:00
  placements
• 2:00
  are
• 2:00
  up
• 2:01
  300%
• 2:01
  over
• 2:02
  the
• 2:02
  year
• 2:02
  before.
• 2:02
  But
• 2:03
  there
• 2:03
  was.
• 2:03
  We
• 2:03
  don't
• 2:04
  really
• 2:04
  know
• 2:04
  what
• 2:04
  that
• 2:04
  means
• 2:05
  and
• 2:05
  that
• 2:06
  you're,
• 2:06
  you're
• 2:06
  right.
• 2:07
  It's
• 2:07
  a
• 2:07
  very
• 2:08
  risky
• 2:08
  place
• 2:08
  to,
• 2:09
  to
• 2:09
  put
• 2:09
  your
• 2:09
  money
• 2:09
  if
• 2:09
  you're
• 2:10
  a
• 2:10
  retailer.
• 2:10
  But
• 2:10
  you
• 2:11
  can
• 2:11
  understand
• 2:11
  it
• 2:11
  too,
• 2:11
  because
• 2:11
  the
• 2:11
  retail
• 2:12
  media
• 2:12
  craze,
• 2:12
  it's
• 2:13
  that
• 2:13
  we
• 2:13
  talked
• 2:13
  about
• 2:13
  on
• 2:13
  last
• 2:14
  year's
• 2:14
  show
• 2:14
  being
• 2:14
  overhyped.
• 2:16
  You
• 2:16
  know,
• 2:16
  technology
• 2:16
  aspect
• 2:17
  of
• 2:17
  things.
• 2:17
  All
• 2:17
  right,
• 2:17
  Chad,
• 2:18
  what
• 2:18
  about
• 2:18
  you?
• 2:18
  What's
• 2:18
  your
• 2:19
  most
• 2:19
  overhyped
• 2:19
  retail
• 2:20
  technology
• 2:20
  of
• 2:20
  the
• 2:20
  year?
• 2:20
  I
• 2:21
  have
• 2:21
  a
• 2:21
  feeling
• 2:21
  you
• 2:21
  might
• 2:21
  be
• 2:22
  going
• 2:22
  in
• 2:22
  the
• 2:22
  same
• 2:22
  direction
• 2:23
  I
• 2:23
  did.
• 2:24
  I
• 2:25
  don't.
• 2:25
  I
• 2:25
  don't
• 2:25
  know.
• 2:27
  This
• 2:27
  is
• 2:27
  gonna
• 2:28
  sound
• 2:28
  like
• 2:28
  an
• 2:28
  odd
• 2:28
  one,
• 2:29
  given
• 2:29
  the
• 2:30
  conversations
• 2:31
  that
• 2:31
  we've
• 2:31
  been
• 2:31
  having
• 2:32
  and
• 2:32
  the
• 2:32
  fact
• 2:32
  that
• 2:33
  I've
• 2:33
  already
• 2:34
  given
• 2:34
  a
• 2:34
  couple
• 2:35
  for
• 2:35
  AI
• 2:35
  oriented
• 2:36
  things,
• 2:36
  but.
• 2:36
  All
• 2:37
  right,
• 2:37
  hear
• 2:37
  me
• 2:37
  out,
• 2:37
  Chris.
• 2:38
  I
• 2:38
  think
• 2:38
  you
• 2:38
  will
• 2:38
  agree
• 2:39
  with
• 2:39
  me.
• 2:39
  I
• 2:39
  think
• 2:39
  you
• 2:39
  will
• 2:40
  agree
• 2:40
  with
• 2:40
  me,
• 2:40
  but.
• 2:41
  But
• 2:41
  we'll
• 2:41
  see.
• 2:41
  Okay,
• 2:42
  Overhyped,
• 2:44
  or
• 2:45
  let
• 2:45
  me
• 2:45
  rephrase
• 2:47
  ahead
• 2:49
  of
• 2:49
  the
• 2:49
  reality.
• 2:51
  We're
• 2:51
  too
• 2:51
  fast
• 2:51
  on
• 2:52
  it.
• 2:52
  Whatever.
• 2:53
  It's
• 2:54
  agentic
• 2:54
  AI
• 2:55
  commerce.
• 2:55
  100%.
• 2:56
  Right.
• 2:56
  All
• 2:56
  right,
• 2:56
  Good,
• 2:57
  good,
• 2:57
  good.
• 2:57
  Yes,
• 2:58
  that's
• 2:58
  mine
• 2:59
  too.
• 2:59
  Mine
• 2:59
  too.
• 3:00
  All
• 3:00
  right.
• 3:01
  I
• 3:01
  mean,
• 3:01
  listen,
• 3:02
  I
• 3:02
  know
• 3:02
  it
• 3:02
  sounds
• 3:03
  blasphemous
• 3:03
  because
• 3:04
  it,
• 3:04
  like,
• 3:05
  listen,
• 3:06
  it's
• 3:06
  our
• 3:06
  future
• 3:08
  to
• 3:08
  an
• 3:08
  extent,
• 3:08
  full
• 3:09
  stop.
• 3:09
  Like,
• 3:09
  there's
• 3:09
  no
• 3:09
  dispute
• 3:10
  there
• 3:10
  in
• 3:10
  terms
• 3:10
  of
• 3:11
  where
• 3:11
  this
• 3:12
  locomotive
• 3:12
  is
• 3:12
  going.
• 3:13
  It's
• 3:14
  also
• 3:15
  anything
• 3:16
  anyone's
• 3:17
  talking
• 3:17
  about,
• 3:17
  and
• 3:18
  that's
• 3:18
  why
• 3:18
  it
• 3:18
  scares
• 3:19
  me.
• 3:19
  Right?
• 3:20
  Like,
• 3:21
  we're
• 3:21
  so
• 3:22
  early.
• 3:22
  Like,
• 3:22
  if
• 3:23
  you.
• 3:23
  If
• 3:23
  you
• 3:23
  go
• 3:23
  back
• 3:24
  and
• 3:24
  look
• 3:24
  at
• 3:24
  the
• 3:24
  trajectory
• 3:25
  of
• 3:25
  headlines
• 3:26
  just
• 3:26
  in
• 3:27
  this
• 3:27
  year
• 3:27
  alone,
• 3:28
  right?
• 3:28
  In
• 3:29
  March,
• 3:30
  March,
• 3:30
  we
• 3:31
  were
• 3:31
  talking
• 3:31
  about
• 3:31
  Google's
• 3:32
  new
• 3:32
  AI
• 3:33
  shopping
• 3:33
  tool.
• 3:34
  And
• 3:35
  we
• 3:36
  actually
• 3:36
  had
• 3:36
  a
• 3:36
  couple
• 3:36
  of,
• 3:36
  you
• 3:37
  know,
• 3:37
  crgers
• 3:38
  on
• 3:38
  the
• 3:38
  podcast,
• 3:38
  and
• 3:38
  you
• 3:38
  guys
• 3:39
  were
• 3:39
  debating
• 3:39
  whether
• 3:40
  it
• 3:40
  was
• 3:40
  even
• 3:40
  being
• 3:41
  discussed
• 3:42
  in
• 3:42
  retailer
• 3:43
  boardrooms,
• 3:44
  right?
• 3:44
  Like,
• 3:45
  Walmart
• 3:45
  announced
• 3:46
  Sparky
• 3:47
  In
• 3:47
  June
• 3:48
  in
• 3:49
  Q2,
• 3:49
  like,
• 3:50
  we
• 3:50
  were
• 3:50
  talking
• 3:51
  about
• 3:51
  being
• 3:51
  able
• 3:52
  to
• 3:52
  transact
• 3:52
  directly
• 3:53
  in
• 3:53
  chat
• 3:53
  GPT,
• 3:54
  like
• 3:55
  integration
• 3:55
  with
• 3:55
  Shopify.
• 3:56
  But
• 3:57
  then
• 3:57
  by
• 3:57
  July,
• 3:58
  Shopify
• 3:58
  was
• 3:58
  already
• 3:59
  saying,
• 3:59
  like,
• 3:59
  we
• 4:00
  got
• 4:00
  to
• 4:00
  put
• 4:00
  some
• 4:00
  limits
• 4:00
  in
• 4:01
  place
• 4:01
  and
• 4:01
  block
• 4:02
  the
• 4:02
  bots
• 4:02
  from
• 4:03
  making
• 4:03
  purchases
• 4:03
  without
• 4:04
  human
• 4:04
  review.
• 4:05
  Right?
• 4:05
  Like,
• 4:05
  it's
• 4:06
  gone
• 4:06
  so
• 4:07
  Fast,
• 4:07
  fast.
• 4:07
  From
• 4:08
  Q1
• 4:08
  intrigue
• 4:09
  to
• 4:10
  Q4
• 4:10
  chief
• 4:11
  AI
• 4:11
  officers
• 4:12
  and
• 4:12
  every
• 4:14
  team
• 4:14
  and
• 4:15
  boardroom,
• 4:16
  like,
• 4:16
  forcing
• 4:17
  themselves
• 4:17
  to
• 4:18
  take
• 4:18
  a
• 4:18
  stance
• 4:18
  and
• 4:19
  saying
• 4:19
  they
• 4:19
  feel
• 4:19
  behind.
• 4:20
  Right?
• 4:21
  And
• 4:21
  how
• 4:21
  I
• 4:22
  know
• 4:22
  it's
• 4:22
  gone
• 4:22
  too
• 4:23
  far,
• 4:23
  too
• 4:23
  fast,
• 4:24
  and
• 4:24
  this
• 4:24
  I
• 4:24
  know
• 4:25
  you'll
• 4:25
  100%
• 4:25
  agree
• 4:26
  with
• 4:26
  me.
• 4:26
  Oh,
• 4:27
  my
• 4:27
  God.
• 4:27
  You're
• 4:27
  gonna
• 4:27
  say
• 4:27
  what
• 4:28
  I'm
• 4:28
  gonna
• 4:28
  say
• 4:28
  no.
• 4:29
  100%.
• 4:29
  Right.
• 4:30
  Target
• 4:31
  gave
• 4:31
  away
• 4:32
  Farm.
• 4:34
  Yes.
• 4:34
  Putting
• 4:34
  its
• 4:35
  digital
• 4:35
  experience
• 4:36
  directly
• 4:36
  into
• 4:37
  chat
• 4:37
  GPT
• 4:38
  versus
• 4:38
  owning
• 4:38
  it.
• 4:39
  Right?
• 4:40
  So
• 4:41
  I'll
• 4:41
  end
• 4:41
  where
• 4:42
  I
• 4:42
  started,
• 4:42
  Right.
• 4:42
  I
• 4:43
  cannot
• 4:43
  and
• 4:43
  will
• 4:43
  not
• 4:44
  minimize
• 4:45
  the
• 4:45
  direction
• 4:46
  and
• 4:46
  importance
• 4:47
  of
• 4:47
  this
• 4:47
  movement,
• 4:47
  for
• 4:48
  sure.
• 4:48
  But
• 4:49
  the
• 4:49
  reactions
• 4:51
  and
• 4:51
  what
• 4:51
  consumers
• 4:52
  are
• 4:52
  even
• 4:52
  doing
• 4:53
  on
• 4:53
  it
• 4:53
  as
• 4:53
  a
• 4:54
  commerce
• 4:54
  platform,
• 4:55
  way
• 4:55
  overhyped
• 4:56
  in
• 4:56
  the
• 4:56
  here
• 4:57
  and
• 4:57
  now.
• 4:57
  Okay,
• 4:58
  Case
• 4:58
  closed.
• 5:00
  Wow.
• 5:00
  Wow.
• 5:00
  I
• 5:01
  mean,
• 5:01
  you
• 5:01
  literally
• 5:01
  said
• 5:02
  what
• 5:02
  I
• 5:02
  was
• 5:02
  going
• 5:02
  to
• 5:02
  say,
• 5:03
  Chad.
• 5:03
  Like
• 5:03
  I'm
• 5:03
  gonna
• 5:03
  read
• 5:04
  the
• 5:04
  notes
• 5:04
  here
• 5:04
  verbatim
• 5:05
  that
• 5:05
  I
• 5:05
  had
• 5:05
  here
• 5:06
  for
• 5:06
  the
• 5:06
  audience
• 5:06
  because
• 5:07
  like,
• 5:07
  you
• 5:07
  literally
• 5:08
  said
• 5:08
  what
• 5:08
  I
• 5:08
  said.
• 5:08
  Like
• 5:08
  I,
• 5:09
  I
• 5:09
  picked
• 5:09
  agentic
• 5:10
  AI
• 5:10
  too.
• 5:10
  So
• 5:10
  yes,
• 5:11
  a
• 5:11
  technology
• 5:12
  can
• 5:12
  be
• 5:12
  the
• 5:12
  technology
• 5:12
  of
• 5:13
  the
• 5:13
  year,
• 5:13
  but
• 5:13
  also
• 5:14
  be
• 5:14
  overhyped
• 5:14
  at
• 5:14
  the
• 5:15
  same
• 5:15
  time.
• 5:15
  And
• 5:16
  particularly
• 5:16
  it's
• 5:16
  the
• 5:16
  consumer
• 5:17
  facing
• 5:17
  side
• 5:17
  of
• 5:18
  agentic
• 5:18
  AI
• 5:18
  that's
• 5:18
  overhyped.
• 5:19
  And
• 5:19
  to
• 5:19
  me,
• 5:20
  the
• 5:20
  number,
• 5:20
  the
• 5:21
  number
• 5:21
  one
• 5:21
  experiment
• 5:21
  that
• 5:22
  was
• 5:22
  the
• 5:22
  proof
• 5:22
  point
• 5:22
  for
• 5:23
  that
• 5:23
  to
• 5:23
  me
• 5:23
  was
• 5:24
  what
• 5:24
  you
• 5:24
  said.
• 5:24
  Target
• 5:25
  putting
• 5:25
  its
• 5:25
  app
• 5:26
  directly
• 5:27
  in
• 5:27
  the
• 5:27
  interface
• 5:28
  during
• 5:29
  peak,
• 5:29
  two
• 5:29
  days
• 5:30
  before
• 5:30
  peak,
• 5:31
  that
• 5:31
  shows
• 5:31
  me
• 5:31
  that
• 5:32
  people
• 5:32
  are
• 5:33
  right.
• 5:33
  Two
• 5:33
  days
• 5:33
  before
• 5:34
  peak,
• 5:34
  that
• 5:34
  there's
• 5:35
  no
• 5:35
  reason
• 5:35
  to
• 5:35
  do
• 5:35
  that,
• 5:36
  absolutely
• 5:36
  none
• 5:36
  strategically.
• 5:37
  And
• 5:37
  it
• 5:38
  shows
• 5:38
  me
• 5:38
  that
• 5:38
  retailer.
• 5:39
  And
• 5:39
  then
• 5:39
  there
• 5:39
  were
• 5:39
  a
• 5:40
  flood
• 5:40
  of
• 5:40
  announcements
• 5:40
  after
• 5:41
  that.
• 5:41
  So
• 5:41
  I
• 5:41
  don't
• 5:41
  want
• 5:41
  to
• 5:41
  just
• 5:41
  single
• 5:42
  out
• 5:42
  Target
• 5:42
  because,
• 5:42
  like,
• 5:43
  you
• 5:43
  know,
• 5:43
  I
• 5:43
  probably
• 5:43
  have
• 5:44
  that
• 5:44
  reputation
• 5:44
  to
• 5:44
  some
• 5:45
  degree.
• 5:45
  I
• 5:45
  don't
• 5:45
  want
• 5:45
  to
• 5:45
  do
• 5:45
  that.
• 5:46
  There
• 5:46
  are
• 5:46
  a
• 5:46
  lot
• 5:46
  of
• 5:46
  retailers
• 5:47
  that
• 5:47
  have
• 5:47
  followed
• 5:47
  suit
• 5:47
  on
• 5:48
  that,
• 5:48
  that
• 5:48
  type
• 5:48
  of
• 5:48
  thing,
• 5:49
  you
• 5:49
  know,
• 5:50
  and,
• 5:50
  and
• 5:50
  it
• 5:50
  shows
• 5:50
  me
• 5:51
  that
• 5:51
  there's
• 5:51
  kind
• 5:51
  of
• 5:51
  digging
• 5:52
  around
• 5:52
  in
• 5:52
  the
• 5:52
  dark
• 5:52
  without
• 5:52
  a
• 5:53
  flashlight
• 5:53
  and
• 5:53
  everyone,
• 5:54
  I
• 5:54
  agree
• 5:54
  with
• 5:54
  you,
• 5:54
  Chad.
• 5:55
  Everyone
• 5:56
  just
• 5:56
  needs
• 5:56
  to
• 5:57
  take
• 5:57
  a
• 5:57
  breath,
• 5:58
  slow
• 5:58
  down,
• 5:59
  decide
• 5:59
  who
• 5:59
  they
• 6:00
  are
• 6:00
  strategically
• 6:00
  and
• 6:01
  what's
• 6:01
  most
• 6:01
  important
• 6:02
  to
• 6:02
  them
• 6:02
  in
• 6:02
  terms
• 6:02
  of
• 6:03
  allocating
• 6:04
  their
• 6:04
  resources.
• 6:04
  But,
• 6:05
  and
• 6:05
  I
• 6:05
  don't.
• 6:05
  And
• 6:06
  do
• 6:06
  you
• 6:06
  want
• 6:06
  to
• 6:06
  jump
• 6:06
  in
• 6:06
  here,
• 6:07
  you
• 6:08
  guys?
• 6:08
  I
• 6:08
  think
• 6:09
  I
• 6:09
  understand
• 6:10
  the
• 6:10
  points
• 6:11
  of
• 6:11
  view.
• 6:11
  I
• 6:12
  do
• 6:12
  think
• 6:12
  that
• 6:13
  there's
• 6:13
  prudence
• 6:14
  that
• 6:14
  needs
• 6:15
  to
• 6:15
  be
• 6:15
  applied
• 6:15
  to
• 6:16
  like,
• 6:16
  what
• 6:16
  is
• 6:17
  the
• 6:17
  right
• 6:17
  move,
• 6:17
  what's
• 6:18
  the
• 6:18
  strategy?
• 6:19
  I
• 6:19
  think
• 6:19
  people
• 6:20
  personally
• 6:21
  don't,
• 6:21
  I
• 6:22
  don't
• 6:22
  think
• 6:22
  we
• 6:22
  understand
• 6:23
  all
• 6:23
  of
• 6:24
  the
• 6:24
  facets
• 6:24
  of
• 6:25
  this.
• 6:25
  So
• 6:25
  I
• 6:25
  think
• 6:26
  to
• 6:26
  go
• 6:27
  after
• 6:28
  Target,
• 6:29
  any
• 6:29
  retailer
• 6:30
  who
• 6:30
  is
• 6:30
  experimenting
• 6:31
  in
• 6:31
  this
• 6:32
  way,
• 6:32
  to
• 6:32
  me,
• 6:33
  without
• 6:34
  us
• 6:34
  being
• 6:35
  able
• 6:35
  to
• 6:35
  see
• 6:35
  the
• 6:36
  long
• 6:36
  tail
• 6:36
  effect
• 6:37
  of
• 6:37
  what,
• 6:37
  like
• 6:37
  my
• 6:38
  whole
• 6:38
  thing
• 6:38
  is
• 6:38
  like
• 6:39
  everybody's
• 6:39
  experimenting
• 6:40
  right
• 6:40
  now.
• 6:41
  Yes,
• 6:41
  everybody's
• 6:42
  going
• 6:42
  into
• 6:42
  the
• 6:42
  dark
• 6:43
  without
• 6:43
  a
• 6:43
  flashlight
• 6:44
  right
• 6:44
  now.
• 6:44
  I
• 6:44
  think
• 6:44
  that
• 6:45
  you
• 6:45
  have
• 6:45
  to
• 6:45
  test
• 6:46
  and
• 6:46
  figure
• 6:46
  out
• 6:47
  what
• 6:47
  reasons
• 6:48
  there
• 6:48
  were
• 6:49
  to
• 6:49
  make
• 6:49
  the
• 6:49
  moves
• 6:50
  that
• 6:50
  they
• 6:50
  did
• 6:50
  because
• 6:51
  Target's
• 6:51
  not
• 6:51
  the
• 6:51
  only
• 6:52
  one
• 6:52
  doing
• 6:52
  it.
• 6:53
  They,
• 6:53
  they
• 6:53
  maybe
• 6:54
  were
• 6:54
  looking
• 6:54
  at
• 6:55
  what
• 6:55
  are
• 6:55
  Walmart,
• 6:55
  what's
• 6:56
  Walmart
• 6:56
  doing?
• 6:56
  And
• 6:57
  do
• 6:57
  we
• 6:57
  want
• 6:57
  to
• 6:57
  do
• 6:57
  the
• 6:57
  opposite
• 6:58
  of
• 6:58
  that
• 6:58
  so
• 6:58
  that
• 6:59
  we
• 6:59
  can
• 6:59
  test
• 6:59
  and
• 7:00
  see
• 7:00
  if
• 7:00
  this
• 7:00
  works.
• 7:01
  And
• 7:01
  again,
• 7:02
  I
• 7:02
  think,
• 7:02
  I
• 7:02
  think
• 7:03
  we're
• 7:03
  giving
• 7:03
  too
• 7:04
  much
• 7:04
  credit.
• 7:05
  And
• 7:05
  not
• 7:06
  that
• 7:06
  it's,
• 7:06
  it's
• 7:07
  your
• 7:07
  fault
• 7:07
  or
• 7:07
  anyone's
• 7:08
  fault,
• 7:08
  but
• 7:08
  I
• 7:08
  think
• 7:08
  Target
• 7:09
  put
• 7:09
  that
• 7:09
  out
• 7:09
  as
• 7:10
  a
• 7:10
  we
• 7:10
  and
• 7:11
  you
• 7:11
  said
• 7:11
  it,
• 7:11
  Chris.
• 7:11
  This
• 7:11
  is
• 7:12
  a
• 7:12
  PR
• 7:12
  move.
• 7:12
  They're
• 7:12
  talking
• 7:13
  about
• 7:13
  getting
• 7:13
  involved
• 7:14
  so
• 7:14
  that
• 7:14
  they
• 7:14
  can
• 7:14
  get
• 7:14
  credit
• 7:15
  for
• 7:15
  testing
• 7:15
  AI
• 7:16
  but
• 7:16
  it's
• 7:16
  still
• 7:17
  in
• 7:17
  beta.
• 7:17
  They're
• 7:17
  not
• 7:18
  going
• 7:18
  live
• 7:18
  with
• 7:18
  it
• 7:19
  to
• 7:19
  the
• 7:19
  same
• 7:19
  extent
• 7:19
  that
• 7:20
  Walmart
• 7:20
  did.
• 7:20
  So
• 7:20
  I
• 7:21
  think
• 7:22
  we
• 7:22
  can't
• 7:22
  punish
• 7:23
  people
• 7:23
  right
• 7:23
  now
• 7:24
  for
• 7:24
  testing
• 7:25
  a
• 7:25
  variety
• 7:26
  of
• 7:26
  different
• 7:26
  methods
• 7:27
  of
• 7:27
  attacking
• 7:28
  this
• 7:28
  very,
• 7:28
  very
• 7:29
  new
• 7:30
  way
• 7:30
  of
• 7:30
  doing
• 7:31
  commerce.
• 7:31
  So
• 7:32
  that's
• 7:32
  my
• 7:32
  only
• 7:32
  thing
• 7:32
  is
• 7:33
  that
• 7:34
  I
• 7:34
  agree,
• 7:35
  slow
• 7:35
  the
• 7:35
  roll,
• 7:36
  that's
• 7:36
  fine.
• 7:37
  But
• 7:38
  also,
• 7:39
  everybody's
• 7:39
  going
• 7:40
  to
• 7:40
  have
• 7:40
  to
• 7:40
  test
• 7:40
  and
• 7:40
  learn
• 7:41
  for
• 7:41
  a
• 7:41
  little
• 7:41
  while
• 7:41
  till
• 7:41
  they
• 7:41
  figure
• 7:42
  out
• 7:42
  what
• 7:42
  the
• 7:42
  right
• 7:42
  move
• 7:42
  is.
• 7:43
  So.
• 7:44
  Yeah,
• 7:44
  but
• 7:44
  I
• 7:44
  don't
• 7:45
  know.
• 7:45
  But
• 7:45
  with
• 7:45
  that
• 7:46
  said,
• 7:46
  I
• 7:46
  mean
• 7:46
  that
• 7:46
  part
• 7:46
  of
• 7:46
  the
• 7:46
  reason
• 7:47
  we
• 7:47
  started
• 7:47
  the
• 7:47
  show
• 7:47
  is
• 7:47
  to
• 7:47
  say
• 7:48
  that
• 7:48
  not
• 7:48
  all
• 7:48
  experiments
• 7:49
  are
• 7:49
  good
• 7:49
  experiments.
• 7:49
  And
• 7:49
  so
• 7:50
  sometimes
• 7:50
  we
• 7:50
  hear
• 7:50
  the
• 7:51
  phrase
• 7:51
  we're
• 7:51
  experimenting
• 7:52
  as
• 7:52
  the
• 7:52
  catch
• 7:52
  all
• 7:52
  for,
• 7:52
  like,
• 7:53
  we
• 7:53
  made
• 7:53
  a
• 7:53
  good
• 7:53
  decision
• 7:54
  when
• 7:54
  in
• 7:54
  reality
• 7:55
  it
• 7:55
  might
• 7:55
  not
• 7:55
  be
• 7:55
  a
• 7:55
  good
• 7:55
  experiment.
• 7:56
  So,
• 7:56
  Chad,
• 7:56
  I'm
• 7:56
  curious,
• 7:57
  last
• 7:57
  word
• 7:57
  here.
• 7:58
  How
• 7:58
  do
• 7:58
  you,
• 7:59
  how
• 7:59
  do
• 7:59
  you
• 7:59
  reconcile
• 8:00
  the
• 8:00
  conversation?
• 8:01
  Yeah,
• 8:01
  I
• 8:01
  mean,
• 8:01
  I'll,
• 8:01
  I'll
• 8:01
  reconcile
• 8:02
  that.
• 8:02
  So
• 8:03
  I
• 8:03
  completely
• 8:04
  agree.
• 8:04
  Right.
• 8:04
  Which
• 8:04
  is
• 8:05
  why
• 8:05
  I
• 8:05
  tried
• 8:05
  to
• 8:05
  caveat
• 8:06
  in
• 8:06
  terms
• 8:06
  of,
• 8:07
  like,
• 8:07
  this
• 8:08
  is
• 8:09
  overhyped
• 8:10
  now,
• 8:11
  in
• 8:11
  terms
• 8:11
  of
• 8:12
  its
• 8:12
  effect.
• 8:13
  Now
• 8:13
  you
• 8:14
  look
• 8:14
  at
• 8:14
  some
• 8:14
  of
• 8:14
  the
• 8:14
  numbers
• 8:15
  even
• 8:15
  from
• 8:15
  Black
• 8:15
  Friday,
• 8:16
  and
• 8:16
  like,
• 8:17
  they're
• 8:17
  not
• 8:17
  even
• 8:18
  as
• 8:18
  impactful
• 8:19
  as
• 8:19
  I
• 8:19
  would
• 8:19
  have
• 8:19
  expected
• 8:20
  some
• 8:20
  of
• 8:20
  them
• 8:20
  to
• 8:20
  be.
• 8:21
  Right.
• 8:21
  Compare
• 8:22
  that
• 8:22
  to,
• 8:23
  you
• 8:24
  know,
• 8:24
  like
• 8:25
  smart
• 8:25
  carts.
• 8:25
  Right.
• 8:26
  We've
• 8:26
  been
• 8:26
  talking
• 8:26
  about
• 8:27
  smart
• 8:27
  carts
• 8:28
  for,
• 8:28
  I
• 8:28
  don't
• 8:28
  know,
• 8:29
  what
• 8:29
  was
• 8:29
  the
• 8:29
  first
• 8:29
  advent
• 8:30
  of
• 8:30
  when
• 8:30
  that
• 8:30
  came
• 8:30
  out?
• 8:31
  Maybe
• 8:31
  two
• 8:31
  years
• 8:31
  ago,
• 8:32
  three
• 8:32
  years
• 8:32
  ago?
• 8:32
  I
• 8:33
  don't
• 8:33
  know.
• 8:33
  Whatever
• 8:33
  it
• 8:33
  is,
• 8:33
  in
• 8:34
  reality,
• 8:34
  it's
• 8:34
  like
• 8:34
  30
• 8:35
  years,
• 8:35
  but
• 8:35
  yeah,
• 8:36
  yeah.
• 8:36
  And
• 8:37
  you're
• 8:37
  giving
• 8:37
  that
• 8:37
  overhyped
• 8:38
  in
• 8:38
  2025,
• 8:39
  which
• 8:40
  means
• 8:40
  there
• 8:40
  has
• 8:40
  been
• 8:41
  testing.
• 8:41
  There
• 8:41
  has
• 8:42
  been,
• 8:42
  but
• 8:42
  people,
• 8:42
  people
• 8:43
  have
• 8:43
  dabbled
• 8:43
  with
• 8:43
  that.
• 8:44
  It's
• 8:44
  still
• 8:45
  kind
• 8:45
  of
• 8:45
  sitting
• 8:46
  there.
• 8:46
  And
• 8:46
  like,
• 8:46
  okay,
• 8:46
  it
• 8:46
  didn't
• 8:47
  work.
• 8:47
  We
• 8:47
  are
• 8:48
  in
• 8:48
  barely
• 8:48
  the
• 8:49
  first
• 8:49
  inning
• 8:49
  of
• 8:50
  this
• 8:50
  technology
• 8:51
  and
• 8:51
  people
• 8:52
  absolutely
• 8:52
  should
• 8:53
  be
• 8:53
  testing
• 8:54
  against
• 8:54
  it.
• 8:54
  But
• 8:55
  just
• 8:55
  how
• 8:56
  I
• 8:56
  hear
• 8:56
  the
• 8:57
  conversations
• 8:57
  develop
• 8:58
  in
• 8:58
  terms
• 8:58
  of
• 8:59
  the
• 8:59
  be
• 8:59
  all,
• 8:59
  end
• 8:59
  all
• 9:00
  now.
• 9:00
  Right,
• 9:01
  Like,
• 9:01
  I
• 9:01
  agree
• 9:02
  with
• 9:02
  you,
• 9:02
  Chris,
• 9:02
  however
• 9:02
  you
• 9:03
  said
• 9:03
  it,
• 9:03
  like,
• 9:03
  let's
• 9:03
  take
• 9:03
  a
• 9:04
  pause,
• 9:04
  let's
• 9:04
  take
• 9:04
  a
• 9:04
  breath,
• 9:05
  let's
• 9:06
  test,
• 9:06
  let's
• 9:07
  learn.
• 9:08
  This
• 9:08
  is
• 9:08
  an
• 9:09
  incredibly
• 9:10
  ambiguous
• 9:10
  space,
• 9:11
  so
• 9:11
  let's
• 9:11
  treat
• 9:11
  it
• 9:12
  like
• 9:12
  that
• 9:12
  versus
• 9:13
  diving
• 9:13
  in
• 9:13
  head
• 9:13
  first.