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Lucra Acquires Bracketology - SeventySix Capital Sports Leadership Show
On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel sits down with Dylan Robbins, CEO and Co-Founder of SeventySix Capital portfolio company Lucra, alongside Bracketology Co-Founders Kaitlyn Hurley and Jonah Fialkow to discuss Lucra’s acquisition of Bracketology and what it means for the future of fan engagement.
Dylan, Kaitlyn, and Jonah share how the acquisition came together and why combining Lucra’s gamification technology with Bracketology’s highly engaged community creates new opportunities across sports and entertainment. Kaitlyn and Jonah also reflect on…
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