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MLS Is Banking On A World Cup Boost. Investors Aren’t So Sure.
As the final minutes ticked away in a disappointing 4-1 loss to Belgium on July 6 that knocked the U.S. men’s national team out of the World Cup, Fox play-by-play announcer John Strong made a direct plea to his television audience of 30 million Americans. “If you’ve enjoyed what you’re seeing, well, support your local team,” Strong said from Seattle’s Lumen Field, packed with a sellout crowd of 66,925—more than double the average attendance of 31,000 across the Seattle Sounders’ first six Major League Soccer games this season at the same stadium. “This doesn’t have to be the last soccer you…
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