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International Business Meets Charleston Real Estate: AI, Education, and Team Building | Sarita Kauffman & Eleanor McPherson
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Sarita Kauffman (@thekauffmangroup) holds a degree in international business from Brazil and leads the Kauffman Group – a tight-knit, multilingual team that recently partnered with Better Homes and Gardens Real Estate in Summerville. Her team serves some of Charleston's most diverse client bases.
In this conversation, Sarita reveals:
Why agents who leave her team come back – and what that says about culture
How her international business background shaped the way she structures her team
The AI tools her team is building from scratch to eliminate 80-90% of agent busywork
This…
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