Channel is an overloaded term: Why the confusion matters

Business of Tech: Daily MSP News & IT Services Analysis · Oct 17, 2020 · 7m

I recently spotted what I considered an odd hashtag on LinkedIn -- #savethechannel

The channel is an interestingly overloaded phrase. It’s used to refer to the indirect sales path for technology, which takes technology and the resulting services delivered not from the vendor themselves through sellers to those end customers. There’s a lot of pieces in that “channel” – the vendors, the distributors, and the services companies, and even within three. There’s the channel chief – a vendor employee – and the channel team, which are sales or marketing staff who deal with partners… who are also the…