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How You Can Grow Donations From Your Existing Donors 72% - #1011
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Adam Treiser wanted to do something to make a difference in the world. A lawyer by training, he was unsatisfied with the work he was doing, so he immersed himself in artificial intelligence. He developed a way to help nonprofits optimize the ask to every donor.
If you ask a donor who is willing to give you $250 for $25, you’ll likely get the $25. On the other hand, if you ask a donor who is ready to give you only $50 for $250, you’ll likely get zero! Knowing just the right ask is a game changer.
Using only information…
The skinny
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