Latest / Brewsers / Brewsers #356- Tim with Broken Bat Brewing

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Brewsers #356- Tim with Broken Bat Brewing · Brewsers

• 0:20
  Speaker 1: Welcome to Bruisers, a podcast about beer, coffee, booze and bruisers.
• 0:23
  Speaker 1: I am your homes Strode John And today we talked
• 0:25
  Speaker 1: to Tim with Broken Bat Brewing in Milwaukee, Wisconsin. We
• 0:29
  Speaker 1: talked about his love of baseball, making a beer with
• 0:32
  Speaker 1: Anthony Pettis, and so much more. Him is doing absolutely
• 0:35
  Speaker 1: amazing things up in Milwaukee when it comes to Broken
• 0:38
  Speaker 1: Bat and I love baseball, I love beer, and I
• 0:41
  Speaker 1: love Mma. So them working with the Milwaukee legend that
• 0:46
  Speaker 1: is Anthony Pettis is absolutely amazing. So you don't hear
• 0:49
  Speaker 1: from me, you want to hear from him. So, without
• 0:50
  Speaker 1: further ado, here is Tim with Broken Bat Brewing in Milwaukee, Wisconsin.
• 1:05
  Speaker 1: I would like to beolcome the show with Tim with
• 1:06
  Speaker 1: Broken Bat Brewing.
• 1:07
  Speaker 2: How are you doing today?
• 1:09
  Speaker 3: Doing good?
• 1:09
  Speaker 4: Are you?
• 1:10
  Speaker 1: I'm doing well? So for those listening kind of paintings,
• 1:13
  Speaker 1: the word picture, where you at? What's going on around you?
• 1:16
  Speaker 4: Uh? Yeah, well right now I'm in the home office,
• 1:19
  Speaker 4: got home from a good Monday back at the brewery.
• 1:21
  Speaker 3: But we're here in Milwaukee, Wisconsin.
• 1:24
  Speaker 4: Got a broken bat right downtown, a couple of miles
• 1:27
  Speaker 4: off or a couple of blocks off the lake a
• 1:29
  Speaker 4: couple of miles from Miller Park. It's always going to
• 1:31
  Speaker 4: be called Miller Park in Milwaukee. Technically it's am fan field,
• 1:35
  Speaker 4: but it's always going to be called Miller Park. Just
• 1:37
  Speaker 4: celebrated our nine year anniversary on Saturday as a business.
• 1:40
  Speaker 3: And yeah, we're gonna talk about a pretty cool.
• 1:42
  Speaker 4: Collab that we came up with a couple of weeks
• 1:44
  Speaker 4: ago tonight with Anthony Showtime Pettis.
• 1:48
  Speaker 1: Now, that's right, I forgot about that. So, yeah, congratulations
• 1:52
  Speaker 1: nine years. That's that's huge for any brewery, no matter
• 1:54
  Speaker 1: where you're at. But you know, how did you celebrate?
• 1:58
  Speaker 3: We just had a big, big beach party. We called it.
• 2:01
  Speaker 4: So one of our our flagship beers is called beach Ball.
• 2:05
  Speaker 4: If you're at the plate as a baseball player and
• 2:07
  Speaker 4: things are going well, sometimes they'll say the pitches are
• 2:09
  Speaker 4: looking like a beach.
• 2:10
  Speaker 3: Ball at the plate.
• 2:11
  Speaker 4: So we've had that beer on taps in twenty seventeen
• 2:14
  Speaker 4: and we did a really cool barrel age version Rum
• 2:17
  Speaker 4: Barrel Aged Pineapple Milkshake IPA, which was just fun. It
• 2:21
  Speaker 4: was it was crazy. Then we did a couple other
• 2:25
  Speaker 4: dark beer barrel age releases. We had food trucks you know,
• 2:29
  Speaker 4: luil Hawaiian shirts, beach balls everywhere.
• 2:32
  Speaker 3: It was a good time. So it had a lot
• 2:33
  Speaker 3: of fun.
• 2:34
  Speaker 2: I love that.
• 2:35
  Speaker 1: Yeah, I want to get into it later.
• 2:38
  Speaker 2: We're already on the topic.
• 2:39
  Speaker 1: Now, what would you tell yourself nine years ago as
• 2:43
  Speaker 1: you're starting their brewery. I mean, because obviously you wouldn't
• 2:46
  Speaker 1: have seen the pandemic coming. You wouldn't don't do it,
• 2:50
  Speaker 1: don't know.
• 2:54
  Speaker 3: That's a man, that's a great question.
• 2:56
  Speaker 4: I think there's there's always a lot of hindsight, just
• 2:58
  Speaker 4: in life and in business and general. But I wouldn't
• 3:02
  Speaker 4: give myself a ton of bad grades and anything, and
• 3:05
  Speaker 4: just I would just say it. Just slow down is
• 3:08
  Speaker 4: always my big thing is is slow down. I think
• 3:11
  Speaker 4: the industry in general, just beverage in general right now,
• 3:15
  Speaker 4: like we're all kind of chasing that next like short
• 3:19
  Speaker 4: fuse high ceiling product, and it's like at the end
• 3:23
  Speaker 4: of the day, halos, loggers and stouts are still going
• 3:28
  Speaker 4: to pay the bills, you know, a long term. So
• 3:32
  Speaker 4: I think, yeah, just slow down, probably enjoy things a
• 3:35
  Speaker 4: little bit more.
• 3:36
  Speaker 3: And sometimes in you.
• 3:38
  Speaker 4: Know, nine years, with the pandemic and all that stuff,
• 3:41
  Speaker 4: it was hard to enjoy some.
• 3:42
  Speaker 3: Of the good days.
• 3:43
  Speaker 4: But yeah, I mean nine nine is a big number
• 3:45
  Speaker 4: in baseball, it's a big number in business.
• 3:47
  Speaker 3: So yeah, happy to be here, but yeah, I just
• 3:50
  Speaker 3: slow down and kind of smell the flowers a.
• 3:52
  Speaker 2: Little bit now that I am thinking about it.
• 3:54
  Speaker 1: I'm sure you've already thought about this since it's your
• 3:57
  Speaker 1: nine year anniversary. Have you thought about a nine to
• 3:59
  Speaker 1: nine to nine challenge for your anniversaries?
• 4:01
  Speaker 4: You know what I mean, We've a lot of people
• 4:03
  Speaker 4: ask us about that. I just don't even know how
• 4:05
  Speaker 4: to pull it off because we don't have hot dog
• 4:08
  Speaker 4: making capabilities.
• 4:10
  Speaker 3: At that scale.
• 4:11
  Speaker 4: We had like fifteen twenty thirty people do it. I
• 4:14
  Speaker 4: don't know how the heck we'd do the hot dog part.
• 4:16
  Speaker 4: But no, we're thinking of doing something something around it,
• 4:19
  Speaker 4: maybe getting at a hot dog food truck down or
• 4:22
  Speaker 4: something to help out. But we did have a nine
• 4:24
  Speaker 4: percent nine unique hop triple IPA that we released Saturday
• 4:29
  Speaker 4: as well. That was pretty cool. So yeah, we're rolling
• 4:32
  Speaker 4: into nine to nine theme this year.
• 4:34
  Speaker 3: Of course.
• 4:35
  Speaker 1: No, I'm very curious because obviously I took over the
• 4:38
  Speaker 1: Baseball World last year. I think people are the different
• 4:40
  Speaker 1: ballparks are trying to do different things and I think
• 4:43
  Speaker 1: some people are doing smaller dogs and I'm waiting for
• 4:45
  Speaker 1: the klachis Like once we start getting Kilachi's instead of
• 4:47
  Speaker 1: hot dogs.
• 4:48
  Speaker 3: I'm here, Okay, yeah, then you're in.
• 4:51
  Speaker 1: Well I think it'd be easier, especially earlier games. Maybe
• 4:53
  Speaker 1: like some lunch game, you can make it a brunch situation.
• 4:56
  Speaker 2: I don't know right.
• 4:57
  Speaker 3: Right, Yeah, we literally just give it a round.
• 5:00
  Speaker 4: Maybe maybe we'll bust out something other than hot th ogs,
• 5:02
  Speaker 4: but yeah, we'll do something.
• 5:05
  Speaker 3: For sure.
• 5:05
  Speaker 4: It was to it was too big of a success
• 5:07
  Speaker 4: not to do something along those lines.
• 5:10
  Speaker 1: Well, let's go even further back in time. What is
• 5:12
  Speaker 1: your earliest memory of beer?
• 5:15
  Speaker 4: Oh? Man, I mean pre pre Kraft beer. I was
• 5:19
  Speaker 4: a big, big Keystone Light, Mountain Creek whatever. It was
• 5:23
  Speaker 4: the dirt cheapest that the Quick marta on college campus
• 5:27
  Speaker 4: is back in the day.
• 5:29
  Speaker 3: But yeah, I was.
• 5:30
  Speaker 4: I was never like a huge, huge craft beer guy
• 5:33
  Speaker 4: in the college and even early after college Milwaukee we
• 5:36
  Speaker 4: really only had Lakefront Brewing Company has been off for
• 5:39
  Speaker 4: about thirty years. Milwaukee Brewing Company has gone through some
• 5:42
  Speaker 4: different iterations lately Sprecker Brewing, but they've kind of focused
• 5:47
  Speaker 4: on soda now, so like craft beer, back when I
• 5:49
  Speaker 4: was in I guess you could call your prime drinking days,
• 5:52
  Speaker 4: wasn't It wasn't.
• 5:53
  Speaker 3: That big of a thing.
• 5:54
  Speaker 4: But I do remember the River West Steine from Lakefront
• 5:57
  Speaker 4: Brewing Company kind of being the first craft beer outside
• 6:00
  Speaker 4: of Spotted Couch. You know, it's a great beer, but
• 6:03
  Speaker 4: that's not exactly the craft beer that gets into craft Beard. Yeah,
• 6:07
  Speaker 4: the River West Stein from Lakefront was kind of the
• 6:09
  Speaker 4: first time I was like, oh, what is this? And yes,
• 6:12
  Speaker 4: it should cost a dollar more than Keystone Light or
• 6:17
  Speaker 4: I was drinking. But yeah, we just started doing brewery tours.
• 6:20
  Speaker 4: I did a bunch down in Chicago. I had friends
• 6:22
  Speaker 4: from Chicago, so I was at the early days of
• 6:24
  Speaker 4: like half Acre and Beguile and did the big log
• 6:28
  Speaker 4: Benita's one back in the.
• 6:29
  Speaker 3: Day before they shut that down.
• 6:31
  Speaker 4: And then yeah, I just kind of turned two passions
• 6:33
  Speaker 4: and blended them together. And baseball and Beard Milwaukee seemed
• 6:37
  Speaker 4: to work pretty well. So yeah, Broken bat was born.
• 6:40
  Speaker 2: I love that. What's your earliest memory of baseball?
• 6:42
  Speaker 4: Then?
• 6:43
  Speaker 3: Oh, baseball? I mean I can go pretty far back
• 6:46
  Speaker 3: at baseball. I so I grew up at Old.
• 6:47
  Speaker 4: County Stadium, so way before Miller Park, but Yeah, there
• 6:51
  Speaker 4: were some opening days where it was like snowy and
• 6:53
  Speaker 4: sideways rain, and I remember the days of you know,
• 6:56
  Speaker 4: patlis Dash and Greg Vaughan and Matt Miski and were
• 7:00
  Speaker 4: okay on the mountain for the Brewers.
• 7:02
  Speaker 3: So I go.
• 7:03
  Speaker 4: I go pretty far back in the baseball world some
• 7:06
  Speaker 4: dark days as a youngster around County Stadium, But I'm
• 7:09
  Speaker 4: glad I hung around because it's fun being a Bruis fan.
• 7:12
  Speaker 1: These days, I'm a Rangers fan, so I completely understand.
• 7:15
  Speaker 1: We were really shooting for a very long time.
• 7:17
  Speaker 3: Yeah. Your fansive highs and blows, for sure. Yeah, but some.
• 7:20
  Speaker 2: Players would just shake your fist out.
• 7:22
  Speaker 1: You're like, oh that one't here.
• 7:24
  Speaker 4: Yeah. I grew up with some pretty bad baseball as
• 7:27
  Speaker 4: a very young kid. But yeah, I just always loved
• 7:30
  Speaker 4: the game. I was never great. I was a good,
• 7:32
  Speaker 4: good high school player, played a little in college. But
• 7:35
  Speaker 4: I just love the game and always been around it.
• 7:37
  Speaker 4: And we have a with football field at our brewer
• 7:39
  Speaker 4: right now, which is pretty cool.
• 7:41
  Speaker 2: Yeah.
• 7:41
  Speaker 3: So yeah, we just we I've.
• 7:43
  Speaker 4: Leaned all in on on baseball and beer. And it's
• 7:46
  Speaker 4: in a good city, Milwaukee.
• 7:47
  Speaker 3: So yeah.
• 7:48
  Speaker 1: So when you were a player, were you a seeds
• 7:51
  Speaker 1: tobacco or gun.
• 7:52
  Speaker 4: Guy, Oh man, seeds all day I would just I would.
• 7:57
  Speaker 4: I'll get you all the salt. You could possibly get
• 7:59
  Speaker 4: whole seeds too.
• 8:00
  Speaker 3: Like I wasn't cheating. I was popping all the seeds.
• 8:02
  Speaker 3: I had a nice little routine up there. And yeah,
• 8:05
  Speaker 3: I was never beg you guy.
• 8:06
  Speaker 4: You know, I'd throw a lip in every once in
• 8:08
  Speaker 4: a while, But now I was seeds in the back
• 8:11
  Speaker 4: pocket all day and then they would empty out into
• 8:13
  Speaker 4: the laundry and then into the dryer and then the
• 8:15
  Speaker 4: whole thing. So but as you do.
• 8:17
  Speaker 1: So, I was on the ground screw for the rangers
• 8:20
  Speaker 1: for a long time or for five goals, and getting
• 8:23
  Speaker 1: seeds off the grass is literally one of the biggest
• 8:25
  Speaker 1: pains in the ass on the planet.
• 8:27
  Speaker 4: And I can't out of man, I mean anything you
• 8:29
  Speaker 4: drag over and they're just popping straight up.
• 8:31
  Speaker 3: I'm sure.
• 8:31
  Speaker 4: Yeah, yeah, it's like those little black seeds in the
• 8:34
  Speaker 4: turk falls, Like you're not getting those off.
• 8:37
  Speaker 3: But yeah, no, I was. I was a sea. I
• 8:39
  Speaker 3: tried to be respectful with it and outfling stuff.
• 8:41
  Speaker 4: But now that was the the weapon of choice for sure.
• 8:45
  Speaker 2: Yeah, and for those who don't know.
• 8:46
  Speaker 1: If you are a player of baseball, you almost always
• 8:49
  Speaker 1: have either tobacco, gum or seeds in your mouth because
• 8:53
  Speaker 1: it's not like you can carry water with you while
• 8:54
  Speaker 1: you're playing and can be very long, really, especially used
• 8:58
  Speaker 1: to be very long, so you'd have something in your
• 8:59
  Speaker 1: mouth so.
• 9:00
  Speaker 4: You know something to do, and you gotta have something
• 9:03
  Speaker 4: something take care of the time between pitches.
• 9:06
  Speaker 3: So on, Yeah, seeds for sure.
• 9:09
  Speaker 1: Now what Okay, So you said you love the baseball,
• 9:12
  Speaker 1: obviously you love beer. You wanted to bring them together.
• 9:15
  Speaker 1: The fact that I'm actually surprised that there's not more
• 9:18
  Speaker 1: breweries that have really put those together. Well, how was
• 9:22
  Speaker 1: it that actually owning a brewery or starting a brewery
• 9:25
  Speaker 1: was came on your radar?
• 9:27
  Speaker 4: Yeah, so I had to get the guy that I
• 9:30
  Speaker 4: started the crack Berry with. He's moved on to other
• 9:33
  Speaker 4: things since then, but he was really big into home brewing,
• 9:36
  Speaker 4: like even back in college and stuff. So he was
• 9:38
  Speaker 4: messing off like meat and cider and wine and he
• 9:41
  Speaker 4: sucked at all those, but he was really good at
• 9:43
  Speaker 4: room beer, so he got pretty into that.
• 9:47
  Speaker 3: And we kept growing the systems up.
• 9:49
  Speaker 4: A little bit bigger, and we started on the half gallon.
• 9:51
  Speaker 3: Then we're on a gallon.
• 9:53
  Speaker 4: We actually went and bought some old refurbished kegs and
• 9:56
  Speaker 4: half barrel kegs and chop those off and like fit
• 9:58
  Speaker 4: them out with falls bottoms and teen thermometers and some pumps.
• 10:04
  Speaker 3: And valve and stuff. So we had a really cool.
• 10:07
  Speaker 4: Half barrel brewing set up at one point, and we
• 10:10
  Speaker 4: would just brew it for family reunions or like a
• 10:13
  Speaker 4: little family gathering of friends or something like that, and
• 10:15
  Speaker 4: people just kept saying it was good stuff. And then
• 10:18
  Speaker 4: we finally were able to put sort of a brand
• 10:20
  Speaker 4: concept around it with more than just you know, I
• 10:22
  Speaker 4: think a lot of people and to no one's fault,
• 10:25
  Speaker 4: there's a lot of oh, I'm thinking of starting a brewery,
• 10:27
  Speaker 4: and they come up with a name and like two
• 10:29
  Speaker 4: or three beers, but there's kind of like the next
• 10:32
  Speaker 4: eight years.
• 10:33
  Speaker 3: You got to worry about it.
• 10:35
  Speaker 4: So, yeah, once I started putting pen to paper, and
• 10:38
  Speaker 4: I'm more of a business guy at heart, so I
• 10:39
  Speaker 4: put a little business playing together and some marketing concepts and.
• 10:43
  Speaker 3: Just ideas that we wanted to roll with. It just
• 10:46
  Speaker 3: sort of.
• 10:47
  Speaker 4: Continued to snowball from there, and you know, we weren't
• 10:51
  Speaker 4: looking to start big at all. We started in a
• 10:52
  Speaker 4: very small brewery, so our first place was like two
• 10:55
  Speaker 4: thousand square feet, like teeny tiny, and it probably fit
• 10:59
  Speaker 4: like four year, fifty people, a little seven barrel brew house,
• 11:03
  Speaker 4: a couple of fermenters, one bright tank. But we had
• 11:06
  Speaker 4: the place packed every weekend for a couple of years
• 11:09
  Speaker 4: and eventually expanded to our current location and just timed
• 11:13
  Speaker 4: out the pandemic absolutely perfectly. So our opening weekend was
• 11:16
  Speaker 4: April second of twenty twenty two weeks after the world
• 11:22
  Speaker 4: closed down, and we are grand our grand opening at
• 11:25
  Speaker 4: our new big brewery with masks and gloves and plexiglass
• 11:30
  Speaker 4: and all that crap.
• 11:33
  Speaker 3: But yeah, it was it.
• 11:34
  Speaker 4: Was really just taking two passions, taking our time with
• 11:37
  Speaker 4: the planning phase, making sure we had enough, you know see,
• 11:39
  Speaker 4: money to get started, and having a plan past those
• 11:41
  Speaker 4: first like two months to be like okay, you know what,
• 11:45
  Speaker 4: and it's just continued to work from there.
• 11:47
  Speaker 3: And the community is great.
• 11:49
  Speaker 4: Wisconsin's great, Milwaukee's great, and there's just a lot of
• 11:52
  Speaker 4: people that like craft beer and like baseball and we're
• 11:54
  Speaker 4: doing a good job grabbing those people.
• 11:56
  Speaker 1: So when you did open the bigger place during the pandemic,
• 12:00
  Speaker 1: I mean you know, obviously everybody handed it a little
• 12:02
  Speaker 1: different down here in Texas. It's almost like it didn't happen,
• 12:05
  Speaker 1: but Wisconsin was a completely different animal. How were the
• 12:10
  Speaker 1: rules and obviously, like what did you really kind of
• 12:12
  Speaker 1: take from that whole situation, because everybody had something they
• 12:15
  Speaker 1: had to go through, and whether we, oh, we need
• 12:17
  Speaker 1: to buy a canning line because there's no canning peoples
• 12:20
  Speaker 1: that actually worked out better for them, or they had
• 12:22
  Speaker 1: to actually add food so they can actually be open.
• 12:25
  Speaker 1: Little things like that that really benefited them for the
• 12:28
  Speaker 1: long run.
• 12:28
  Speaker 2: But how did it work.
• 12:29
  Speaker 3: Out for y'all?
• 12:31
  Speaker 4: That's a good question, honestly. So we had a canning
• 12:33
  Speaker 4: line in place, so it's not a huge like.
• 12:35
  Speaker 3: It wasn't a monster. We have a bigger one now.
• 12:38
  Speaker 4: But we were able to package a ton of products,
• 12:40
  Speaker 4: so that was huge that we could immediately go into
• 12:42
  Speaker 4: that and not look to like mobile canning or anything
• 12:44
  Speaker 4: like that.
• 12:45
  Speaker 3: But for the first couple of months, like we weren't
• 12:47
  Speaker 3: allowed to have.
• 12:49
  Speaker 4: Anyone in the tap room like it had to be
• 12:52
  Speaker 4: basically in one door, you go through a line, you
• 12:55
  Speaker 4: can pick it up off a shelf, and then out
• 12:57
  Speaker 4: another door.
• 12:58
  Speaker 3: They were all sorts of say, the.
• 13:00
  Speaker 4: Protocols in place, and then after a couple of months,
• 13:02
  Speaker 4: we were allowed like ten percent of our legal capacity
• 13:05
  Speaker 4: as long as you had plexiglass hanging at the bar
• 13:08
  Speaker 4: and everybody was masked and gloves and sanitizer.
• 13:13
  Speaker 3: So it was pretty strict.
• 13:14
  Speaker 4: And Milwaukee's a big city, Like they were not messing around,
• 13:17
  Speaker 4: so like maybe it didn't you know, it felt like
• 13:19
  Speaker 4: it didn't happen down by you guys. I can assure
• 13:21
  Speaker 4: you they felt like it happened, because.
• 13:24
  Speaker 1: It all depended on really where you went, because I mean, obviously, yeah,
• 13:27
  Speaker 1: may handled it so differently. Yeah, some people were just
• 13:30
  Speaker 1: like no, the big deal and the other one.
• 13:31
  Speaker 3: Yeah, like you said, there were replaces.
• 13:32
  Speaker 4: Honestly, there were places that were kind of testing the
• 13:34
  Speaker 4: waters to see like how far they can take it,
• 13:36
  Speaker 4: and they got they got like massive, like lot, I'm
• 13:39
  Speaker 4: talking you know, five one with six figure fines and stuff.
• 13:43
  Speaker 3: So we took it seriously. I think the big thing
• 13:45
  Speaker 3: that I.
• 13:45
  Speaker 4: Learned was just like to your point, everybody had something
• 13:48
  Speaker 4: that they were dealing with, so like complaining it was
• 13:51
  Speaker 4: like yelling.
• 13:51
  Speaker 3: Into a void.
• 13:52
  Speaker 4: Right, everybody was dealing with something, and and there's a
• 13:56
  Speaker 4: bit of an entrepreneurial spirit of either you're gonna figure
• 13:58
  Speaker 4: it and I don't mean this, You're gonna figure.
• 14:00
  Speaker 3: It the f out, or you're not.
• 14:02
  Speaker 4: Right, Like it's survivor die at this point. And if
• 14:07
  Speaker 4: you go into the attitude of like, oh, all the shucks,
• 14:10
  Speaker 4: like why did this happen to me? Well, shit, man,
• 14:12
  Speaker 4: like there's you know, there's a work from home marketing
• 14:15
  Speaker 4: job that I could have grabbed, but I was gonna
• 14:18
  Speaker 4: fight for it, come hell or high water, and we did.
• 14:20
  Speaker 3: And yeah, just kept.
• 14:22
  Speaker 4: Making it through. And then everything's eased up and people
• 14:25
  Speaker 4: kept coming out and we got a good group man
• 14:27
  Speaker 4: like our core kept us going, you know, our mug
• 14:30
  Speaker 4: clubs and people that were coming out to the goofy
• 14:34
  Speaker 4: set up events that we had where it was like
• 14:36
  Speaker 4: only thirty people over here and twenty people over here
• 14:39
  Speaker 4: and everybody stays six feet apart. But yeah, you just
• 14:42
  Speaker 4: kind of pull it off. So either my big takeaway
• 14:44
  Speaker 4: was either figured out or you're not. Yeah, and a
• 14:47
  Speaker 4: lot of people in small business and big business in
• 14:49
  Speaker 4: general just kind of did. And you know, we're still
• 14:52
  Speaker 4: talking about it. Most of us survived it.
• 14:54
  Speaker 3: So here we are.
• 14:55
  Speaker 2: Yeah, is that magic? Pivot where they had to deal
• 14:57
  Speaker 2: with mm hmm.
• 14:59
  Speaker 3: Yeah.
• 14:59
  Speaker 4: If you can't pivot small business, you got no shot,
• 15:01
  Speaker 4: right exactly.
• 15:02
  Speaker 3: I assure you. I can assure you that.
• 15:04
  Speaker 1: So even if major things like that, or even tiny
• 15:07
  Speaker 1: things like maybe someone didn't show up or again, you
• 15:09
  Speaker 1: got to find a new brewer or whatever it is.
• 15:11
  Speaker 3: Man, I've I've had everything. I joke all the time.
• 15:13
  Speaker 4: I'll write a book and people won't believe half the
• 15:16
  Speaker 4: shit we've gone through.
• 15:17
  Speaker 2: Yeah.
• 15:17
  Speaker 3: So, but yeah, you just figured it out. The big
• 15:20
  Speaker 3: thing is you figure it. If you want to fight
• 15:21
  Speaker 3: for something, you figure it out. You find a way. Yeah.
• 15:24
  Speaker 1: Well, so I read before the COVID happened in twenty nineteen,
• 15:27
  Speaker 1: y'all were available at Wrigley Field.
• 15:30
  Speaker 3: Yeah that was really cool.
• 15:31
  Speaker 2: How did that happen?
• 15:33
  Speaker 3: Yeah?
• 15:33
  Speaker 4: So again at an old tap room and I had
• 15:35
  Speaker 4: a super small staff, so I only had like five
• 15:36
  Speaker 4: or six bartenders, kind of part time thing. But I
• 15:39
  Speaker 4: was bartending on a Sunday at our first tap room
• 15:42
  Speaker 4: and guy came down after a bruice Cup series. I
• 15:45
  Speaker 4: thought nothing of it. We just started having a really
• 15:47
  Speaker 4: fun conversation. She's like, well, so what if I was
• 15:49
  Speaker 4: to like I want to bring this down to Chicago.
• 15:51
  Speaker 4: And I was like, ah, we're not We're not worried
• 15:53
  Speaker 4: about that. But he kept bringing it up and I
• 15:56
  Speaker 4: was like okay, Like what who are you with. He's like, well,
• 15:58
  Speaker 4: I have a couple of facilities in Illinois i'd be
• 16:01
  Speaker 4: interested in bringing into And I thought nothing of it.
• 16:03
  Speaker 4: But about a month later I got an email from
• 16:06
  Speaker 4: the people that run food and beb over at Wrigley
• 16:09
  Speaker 4: Levy and they were like, yeah, our senior vice president
• 16:14
  Speaker 4: of beverage apparently talked to this guy named Tim. It's
• 16:19
  Speaker 4: really interested in bringing down the Beard or Wrigley for
• 16:22
  Speaker 4: next year.
• 16:22
  Speaker 3: Would you be interested? And I was like holy shit.
• 16:25
  Speaker 3: So yeah, I drove down to Wrigley.
• 16:28
  Speaker 4: Their their offices are right across the street. We did
• 16:30
  Speaker 4: a big sampling, they picked out a couple of beers,
• 16:33
  Speaker 4: went through all the licensing and permitting, and yeah, just
• 16:36
  Speaker 4: started self distributing beirit fine in the morning was drop
• 16:41
  Speaker 4: off five am to nine am was drop off at
• 16:44
  Speaker 4: So yeah, it was really cool. And again, unfortunately the
• 16:47
  Speaker 4: pandemic struck and they didn't play the twenty twenty season.
• 16:50
  Speaker 3: In twenty one, I don't think they had fans until
• 16:53
  Speaker 3: like June or July or something, and at.
• 16:55
  Speaker 4: That point all the big breweries were buying space and
• 16:59
  Speaker 4: things changed a little bit.
• 17:00
  Speaker 3: But yeah, that that eighteen and nineteen was pretty cool.
• 17:03
  Speaker 1: What uh, what was the coolest moment for you considering
• 17:06
  Speaker 1: you know, again, you are a baseball fan and Wrigley
• 17:08
  Speaker 1: is like one.
• 17:09
  Speaker 3: Of the Oh it's iconic.
• 17:12
  Speaker 2: Yeah that's super iconics. That Fenway in old Yankee Stadium.
• 17:15
  Speaker 2: Yeah it was pretty great too.
• 17:17
  Speaker 5: But yeah, yeah, I think just walking through like the underground,
• 17:23
  Speaker 5: you know, the tunnels. I've been through Miller Park or
• 17:25
  Speaker 5: a fam a thousand times and it just doesn't have
• 17:28
  Speaker 5: that like.
• 17:30
  Speaker 4: You know the people that have walked through those tunnels
• 17:32
  Speaker 4: before you.
• 17:32
  Speaker 3: Kind of thing. Uh, and it just it's got a
• 17:34
  Speaker 3: glow to it.
• 17:35
  Speaker 4: Man, Like, I know it's corny, but like Wrigley, I've
• 17:38
  Speaker 4: never been to Fenway, I would assume it's similar.
• 17:40
  Speaker 2: Ye, I went there for concert. I didn't get to
• 17:43
  Speaker 2: see a baseball game.
• 17:43
  Speaker 3: There yet, but okay, yeah.
• 17:45
  Speaker 4: But you can feel like there's just there's something about
• 17:48
  Speaker 4: you know, one hundred and ten hundred, twenty hundred thirty
• 17:50
  Speaker 4: years of history and then people being like oh broken bad, Yeah,
• 17:54
  Speaker 4: come this way and it's like, oh shit, like I'm
• 17:57
  Speaker 4: not truspassing about to get kicked out, Like you're like,
• 17:59
  Speaker 4: oh yeah, come out, like we know what you're going
• 18:01
  Speaker 4: to gate.
• 18:01
  Speaker 3: C or whatever. So it was neat.
• 18:04
  Speaker 4: It was really neat from a just a purely a
• 18:06
  Speaker 4: baseball purist standpoint, and we did really well. It's just
• 18:10
  Speaker 4: everything got the rail over the next couple of years
• 18:13
  Speaker 4: and and then big business started to kick in and
• 18:15
  Speaker 4: really buy up spots and really.
• 18:19
  Speaker 1: Now is that same thing that's happening with the Brewers Stadium.
• 18:21
  Speaker 3: Also, Yeah, yeah, they've they've got there.
• 18:26
  Speaker 4: You know, it was obviously Miller and they they are very,
• 18:28
  Speaker 4: very loyal to the Miller portfolio. So even in like
• 18:32
  Speaker 4: the Seltzers and stuff like that, it's all kind of
• 18:34
  Speaker 4: the Molls and Cores portfolio.
• 18:37
  Speaker 3: They do have a craft beer bar, but.
• 18:41
  Speaker 4: Financially it doesn't make a ton of sense unless you're
• 18:43
  Speaker 4: moving a ton of product, and uh yeah, we just
• 18:46
  Speaker 4: don't really care about getting one tap line at Miller Park.
• 18:50
  Speaker 4: So yeah, we were We were very hopeful to have
• 18:53
  Speaker 4: some collaborations with some players. We had, you know, contracts
• 18:58
  Speaker 4: were dry like eas cross eyes dotted and we had release,
• 19:02
  Speaker 4: release party set for some non Brewers branded collaborations with
• 19:06
  Speaker 4: current Brewis players, and that shot up the flagpole very
• 19:10
  Speaker 4: quickly and got to the c suite.
• 19:12
  Speaker 3: Over with the brewers.
• 19:13
  Speaker 4: Wow, and they managed to find a clause in a
• 19:16
  Speaker 4: player contract that said, uh, current players are not allowed
• 19:21
  Speaker 4: to do sponsorship deals with direct competitors of corporate sponsors.
• 19:26
  Speaker 4: So for a day, we would call the direct competitor
• 19:28
  Speaker 4: of Molson Corps just just the stupidest thing on the planet.
• 19:32
  Speaker 2: I mean, it sounds like there needs to be a
• 19:33
  Speaker 2: beer called direct competitor.
• 19:35
  Speaker 4: Yeah, there there was some internal dialogue and how far
• 19:38
  Speaker 4: will we take this? But it was tough, and I
• 19:41
  Speaker 4: mean these are like, these are players you I can
• 19:43
  Speaker 4: assure you, you know, not Christian Yelich.
• 19:45
  Speaker 3: But like the next rung of guys.
• 19:47
  Speaker 4: And we had a couple ready to go, and yeah,
• 19:49
  Speaker 4: they just the brewers just wouldn't allow it to happen,
• 19:52
  Speaker 4: which kind of sucked, but so was life.
• 19:55
  Speaker 1: So so I asked that because I know, I've talked
• 19:58
  Speaker 1: to so many local brewers here and they all told
• 20:01
  Speaker 1: me the same thing about you know, the big three
• 20:03
  Speaker 1: beer people, and even if you're watching a Rangers game
• 20:07
  Speaker 1: in left field there is you know, there's like rocking
• 20:11
  Speaker 1: chairs and there's big shed looking thing but it's car
• 20:14
  Speaker 1: Bock beer. And if anybody knows where Carbak is, guarantee
• 20:17
  Speaker 1: you it's not in the Metroplex.
• 20:18
  Speaker 2: It's in Houston. And who are direct rivals Houston?
• 20:23
  Speaker 1: Yea, that big Beer is so dumb that they are
• 20:27
  Speaker 1: going to allow a Texas Like I'd be okay if
• 20:30
  Speaker 1: Shiner was there, if anything, but like do something also,
• 20:36
  Speaker 1: like what are we also not doing representing? There's like
• 20:39
  Speaker 1: a hundred breweries here in the Metroplex and if we're
• 20:42
  Speaker 1: the Texas Rangers, why aren't we representing like at least
• 20:46
  Speaker 1: the top ten top Like.
• 20:47
  Speaker 2: What are we doing?
• 20:48
  Speaker 4: They're just I mean they are It's money.
• 20:50
  Speaker 2: I get it.
• 20:51
  Speaker 4: But that's it. Like I hate to say it, and
• 20:53
  Speaker 4: I sound so like defeatism, but it's like I've been
• 20:59
  Speaker 4: I've been at the table a few times of like.
• 21:03
  Speaker 3: I've made these personal connections as a human being.
• 21:06
  Speaker 4: I've made these connections like I'm at the doorstep like
• 21:09
  Speaker 4: can you let me in?
• 21:11
  Speaker 3: And even just like all I'm asking for is.
• 21:13
  Speaker 4: Like the corner crust of an extra large pizza, Like
• 21:17
  Speaker 4: that's all I'm asking for and I've just there's no
• 21:21
  Speaker 4: way in with some of those big dogs, and yeah,
• 21:25
  Speaker 4: it's it's frustrating, Like we've had stuff with the Savannah Bananas.
• 21:29
  Speaker 3: Get shut down.
• 21:30
  Speaker 4: They are awesome, They're so cool, like and just a
• 21:34
  Speaker 4: quick aside.
• 21:35
  Speaker 3: So I was bored during the pandemic and.
• 21:38
  Speaker 4: I hand wrote Jesse a letter before this was like
• 21:41
  Speaker 4: what they are now.
• 21:42
  Speaker 3: This is about four years ago. Hand wrote them a letter,
• 21:45
  Speaker 3: thought nothing of it, just was like whatever.
• 21:48
  Speaker 4: And about four days later I woke up to a
• 21:50
  Speaker 4: video text message from him like hey, Tim, I got
• 21:53
  Speaker 4: your message, like would love to do all this blah
• 21:56
  Speaker 4: blah blah, like let's start texting because they were coming
• 21:59
  Speaker 4: to Milwaukee to play at a smaller stadium and long
• 22:04
  Speaker 4: story short, again big business got in the way and
• 22:08
  Speaker 4: kind of ruined everything and spooked him a little bit
• 22:10
  Speaker 4: and he was like I'm out of here. So but
• 22:12
  Speaker 4: I had I had a two day personal relationship with Jessel,
• 22:17
  Speaker 4: so I can take.
• 22:18
  Speaker 3: That to my grave. But yeah, I just I don't know.
• 22:21
  Speaker 3: I'm always chasing something cool.
• 22:23
  Speaker 4: I've worked out with the Field of Dreams people over
• 22:26
  Speaker 4: in Dyersville.
• 22:27
  Speaker 3: That's awesome.
• 22:28
  Speaker 4: We made a beer with corn that was actually harvested
• 22:31
  Speaker 4: from left field out at the movie scene, so that
• 22:33
  Speaker 4: was awesome. Snuck a couple of cases into that first
• 22:37
  Speaker 4: White Sox Yankees game. I got some pictures out there,
• 22:41
  Speaker 4: so yeah, I'm just always chasing something baseball.
• 22:44
  Speaker 1: So did you go to the Field of Dreams game?
• 22:47
  Speaker 3: I didn't get inside like this.
• 22:49
  Speaker 4: It was the first one where it was like owners
• 22:51
  Speaker 4: and the VIP only kind of thing. But I did
• 22:53
  Speaker 4: get to go to the fan fest like a quarter
• 22:57
  Speaker 4: of a mile away, and we were serving the beer
• 22:59
  Speaker 4: there and stuff. So I saw the fireworks going up
• 23:01
  Speaker 4: over the tree tops when Timmy Anderson hit that that
• 23:04
  Speaker 4: walk off.
• 23:05
  Speaker 3: But it was just such a cool experience, man, it was.
• 23:08
  Speaker 3: It was awesome.
• 23:09
  Speaker 4: But uh yeah, a big, a big distillery out of
• 23:11
  Speaker 4: Boston bought the whole field of corn a couple.
• 23:17
  Speaker 3: Of years ago.
• 23:17
  Speaker 4: So I'll tell you, man, if I win the lottery,
• 23:20
  Speaker 4: I'm gonna make all this cool shit happened, and I'm
• 23:22
  Speaker 4: just I'm gonna share it with everybody. But yeah, private
• 23:25
  Speaker 4: equity want out on that one.
• 23:27
  Speaker 1: So we all love money because it pays for cool
• 23:30
  Speaker 1: do cool stuff pame, But like the people behind it
• 23:33
  Speaker 1: are the worst, Like they are so far removed from.
• 23:37
  Speaker 3: That's what it is.
• 23:38
  Speaker 2: Anything cool, that's what it is.
• 23:40
  Speaker 4: Yeah, they lose the they lose the human element man
• 23:42
  Speaker 4: like I think.
• 23:43
  Speaker 1: And less apparently they're just visiting a brewery randomly and
• 23:46
  Speaker 1: then all of a sudden you're in Wrigley Field, Like,
• 23:47
  Speaker 1: tell me how they think?
• 23:49
  Speaker 3: Like, yeah, that makes no sense.
• 23:51
  Speaker 4: That was neat and honestly, you never he was wearing
• 23:53
  Speaker 4: like kind of beat up jeans and like a rag
• 23:55
  Speaker 4: t stret.
• 23:55
  Speaker 3: You never thought anything of it.
• 23:56
  Speaker 4: And I treat I tried to treat everybody exactly the same.
• 23:59
  Speaker 3: So I gave it a time of his life. And sure, shit,
• 24:02
  Speaker 3: he was like probably making half a million dollars a
• 24:04
  Speaker 3: year over leaving.
• 24:05
  Speaker 1: So yeah, yeah, well, let's go back to your brewery.
• 24:10
  Speaker 2: How did the wool?
• 24:11
  Speaker 1: How did your idea of bringing with the ball into
• 24:13
  Speaker 1: the brewery start? And what other hoops did you have
• 24:16
  Speaker 1: to get jumped through?
• 24:18
  Speaker 2: Did make that happen?
• 24:19
  Speaker 1: Because alcohol and sticks and balls all together is.
• 24:21
  Speaker 2: A little bit yeah, interns.
• 24:23
  Speaker 4: Yeah, so I just I grew up playing withootball. I
• 24:26
  Speaker 4: loved it. It was a big thing we did in college.
• 24:28
  Speaker 4: It's kind of like burn off some steam. We would
• 24:31
  Speaker 4: literally meet buying this building. We had the home run wall,
• 24:33
  Speaker 4: we had the foul poles, there were the trees and
• 24:35
  Speaker 4: the gutters and all that stuff. And then there's actually
• 24:39
  Speaker 4: a bar in Wisconsin called Rookies, and if you ever
• 24:44
  Speaker 4: get a chance, you should look it up. It's in
• 24:45
  Speaker 4: the middle, absolute middle of nowhere, like west of Madison,
• 24:49
  Speaker 4: but they have a full blown with football stadium connected
• 24:53
  Speaker 4: to their bar.
• 24:53
  Speaker 3: So I had my bachelor party there. It was awesome.
• 24:57
  Speaker 3: And I always told myself, like, if I ever have
• 24:59
  Speaker 3: a chance to do anything even remotely similar to this,
• 25:02
  Speaker 3: I'm doing it.
• 25:03
  Speaker 4: Uh And yeah, we just we found a warehouse space
• 25:05
  Speaker 4: that had a really nice like taproom, restaurant, events base
• 25:10
  Speaker 4: on one half, but it was just a giant warehouse
• 25:12
  Speaker 4: in the other half. And uh yeah, people wanted to
• 25:15
  Speaker 4: fill that up with bruin tanks. And I said, over
• 25:16
  Speaker 4: my dead body, man, we're putting at ball field.
• 25:19
  Speaker 1: So I'm yeah, this Rookie looks crazy.
• 25:23
  Speaker 3: It's it's cool, like it's yeah. Yeah. So that was
• 25:26
  Speaker 3: where my bachelor party was. I just I loved it,
• 25:28
  Speaker 3: always always loved withootball.
• 25:30
  Speaker 4: But yeah, we just we've got about one hundred foot
• 25:34
  Speaker 4: wide by about fifty five foot space, nice tall ceiling,
• 25:37
  Speaker 4: so it's weather protected, which is great in Wisconsin.
• 25:41
  Speaker 3: But yeah, we run leagues off of it.
• 25:42
  Speaker 4: We do bachelor parties, bachelor parties, We've had the Milwaukee
• 25:45
  Speaker 4: Police Department out there, we had some powered attorneys out there,
• 25:49
  Speaker 4: and I knew we were gonna be okay because of
• 25:51
  Speaker 4: ax throwing. So if anybody ever gave me a foublem
• 25:53
  Speaker 4: about like, oh, how did.
• 25:54
  Speaker 3: You get away with it?
• 25:55
  Speaker 4: Well, they give people fucking access witholcohol, So I knew
• 26:00
  Speaker 4: we were gonna be all right.
• 26:01
  Speaker 3: But yeah, the insurance.
• 26:02
  Speaker 4: Company was like, yeah, just get a waiver, we'll be
• 26:04
  Speaker 4: all right.
• 26:04
  Speaker 3: So yeah we're good.
• 26:06
  Speaker 2: I love that.
• 26:07
  Speaker 3: Yeah, yeah, but I knew we'd be okay.
• 26:09
  Speaker 4: Once I saw X bars pop up, I was like, yeah,
• 26:12
  Speaker 4: we got that's a big hoop to jump through.
• 26:15
  Speaker 1: Thankfully I saw that first time I did it, I
• 26:18
  Speaker 1: was like, wait a minute, everyone here is drinking, and.
• 26:20
  Speaker 4: Yeah, actually everybody's just cool with this.
• 26:23
  Speaker 2: Yeah okay, So yeah.
• 26:27
  Speaker 3: It's been great.
• 26:28
  Speaker 4: Honestly, you talk about like what got us through, Like,
• 26:31
  Speaker 4: we started running leagues off of that thing in late
• 26:34
  Speaker 4: twenty twenty, and that was that was our immediate leg
• 26:39
  Speaker 4: up to our like local competitors in the beer scene
• 26:43
  Speaker 4: was that we had we had darts, we had bags,
• 26:47
  Speaker 4: and we had whiffle ball and we were very safe
• 26:49
  Speaker 4: with it. But that was just immediately something to do
• 26:52
  Speaker 4: when everybody was so.
• 26:53
  Speaker 3: Desperate to do something right.
• 26:55
  Speaker 4: And yeah, we just turned it into a party league
• 26:57
  Speaker 4: and you know the picture races and deals and the
• 27:01
  Speaker 4: winners get to you know, keep using the field with
• 27:03
  Speaker 4: their friends and all sorts of good stuff. But yeah,
• 27:06
  Speaker 4: that's not going anywhere. I don't care if we need
• 27:08
  Speaker 4: to expand that with football.
• 27:09
  Speaker 3: Field's not going anywhere.
• 27:12
  Speaker 2: As it should not.
• 27:13
  Speaker 4: No, well that's not going anywhere.
• 27:16
  Speaker 2: Well walk us through this.
• 27:17
  Speaker 1: Anthony Pettesbier, like obviously for people who know, huge MMA
• 27:21
  Speaker 1: person from the Wisconsin area, which you know, not a
• 27:24
  Speaker 1: lot of people came from Wisconsin, especially those days of.
• 27:28
  Speaker 2: The WVC and you know UFC.
• 27:30
  Speaker 1: But how did that, how did this all come together?
• 27:33
  Speaker 3: Yeah, so Anthony is a local guy. Him and I
• 27:38
  Speaker 3: are about the same age.
• 27:39
  Speaker 4: So I've kind of known the name for a really
• 27:41
  Speaker 4: long time because I remember when he was coming up
• 27:43
  Speaker 4: as a fighter, there was like, yeah this guy over
• 27:45
  Speaker 4: at Dominican High School and Dominican and pious my score
• 27:49
  Speaker 4: a couple of miles apart, and then he really broke
• 27:52
  Speaker 4: out in like the early twenty tens, Yeah, where he
• 27:55
  Speaker 4: kind of hit like main stage UFC.
• 27:57
  Speaker 3: He had someone like Knockout of the Years type stuff.
• 28:00
  Speaker 2: He was a kick jumped off the Yeah that it was.
• 28:04
  Speaker 4: I just I remember all that very clearly. We never
• 28:07
  Speaker 4: like cross paths at all, but now we have a
• 28:11
  Speaker 4: mutual friend. And he was like, do you want me
• 28:12
  Speaker 4: to introduce you the Anthony because I did a collaboration
• 28:15
  Speaker 4: with Aj Green of the Milwaukee Bucks.
• 28:18
  Speaker 3: He's a shooting shooting guard for the Bucks.
• 28:21
  Speaker 4: And he was like, yeah, we saw you do the
• 28:22
  Speaker 4: AJ Green one, Like do you want to do something
• 28:24
  Speaker 4: with Anthony? I was like, oh, I mean, does he
• 28:25
  Speaker 4: want to do something with us?
• 28:26
  Speaker 3: And he was like yeah. He actually was the one
• 28:28
  Speaker 3: that brought it up.
• 28:28
  Speaker 4: So yeah, we have a couple of meetings, and I
• 28:31
  Speaker 4: think there was a little a little bit of disbelief
• 28:34
  Speaker 4: of like is it this easy.
• 28:35
  Speaker 3: I'm like, yeah, it's that's all easy.
• 28:37
  Speaker 4: You want to make it, like, if you're good to
• 28:39
  Speaker 4: make this work. And he's got his own Fighting Championship two,
• 28:43
  Speaker 4: so it was a PFC. It's sort of like a
• 28:45
  Speaker 4: feeder I'm sure you're aware it's sort of like a
• 28:47
  Speaker 4: feeder league into the UFC. But he's starting to have
• 28:50
  Speaker 4: events in the greater Milwaukee area and we just sold
• 28:52
  Speaker 4: out of a pretty big shipment to a big fight
• 28:55
  Speaker 4: a couple of weeks ago of his beer.
• 28:57
  Speaker 3: But yeah, it's just been really cool. He's a super
• 29:00
  Speaker 3: cool guy. He's promoting the heck out of it.
• 29:02
  Speaker 4: We're selling a boatload of it at the at the brewery,
• 29:04
  Speaker 4: and anytime there's fights, you know, we're showing it and
• 29:06
  Speaker 4: doing little deals and stuff. But yeah, again, just kind
• 29:10
  Speaker 4: of good people that accidentally found each other. We're making
• 29:13
  Speaker 4: some cool stuff happen. But he's a Milwaukee guy through
• 29:16
  Speaker 4: and through two, which is really cool.
• 29:17
  Speaker 3: Like he is, you know, he.
• 29:19
  Speaker 4: Bounces back and forth from Vegas to Milwaukee, but he
• 29:23
  Speaker 4: bleeds four and four Milwaukee, which is really why it's working.
• 29:27
  Speaker 3: To be honest with you, Yeah, oh I love that.
• 29:29
  Speaker 2: How did he how did the style come up?
• 29:32
  Speaker 4: So I asked him, that's always my first question is
• 29:34
  Speaker 4: like what what do you drink? Like, if you you know,
• 29:38
  Speaker 4: have to have a cold beer and enjoy it, what
• 29:40
  Speaker 4: are you drinking? And he was like, oh, I'm just
• 29:41
  Speaker 4: Modella all day. And I was like, okay, well we
• 29:43
  Speaker 4: can do something close to that, Like do you want
• 29:45
  Speaker 4: to get close to that? And he was like yeah,
• 29:47
  Speaker 4: but like a little sweeter, a little more of this,
• 29:48
  Speaker 4: a little more of that, and our head brewer is
• 29:51
  Speaker 4: just amazing. So he was kind of listening in just
• 29:52
  Speaker 4: Johting notes down and yeah, we landed on a four
• 29:56
  Speaker 4: point six percent Mexican logger. It's just crazy, crazy Val.
• 30:01
  Speaker 4: There was a guy at the fight a couple of
• 30:03
  Speaker 4: weeks ago that I think he had about fifteen of
• 30:05
  Speaker 4: the sticker the can stickers his shirt so and he
• 30:09
  Speaker 4: was still walking up and down the steps, so he
• 30:11
  Speaker 4: was doing okay. But yeah, we just tried to try
• 30:14
  Speaker 4: to come as close to cloning kind of some of
• 30:16
  Speaker 4: the Macro style as possible in the Mexican lagger phase.
• 30:18
  Speaker 4: And if you want to throw a line in there,
• 30:20
  Speaker 4: that's on you if you want to or not.
• 30:22
  Speaker 3: But it turned out great. He loved it. He was
• 30:24
  Speaker 3: kind of sampling the whole the whole way, so he
• 30:26
  Speaker 3: was there on Brude.
• 30:27
  Speaker 4: He was there about halfway through fermentation, just making sure
• 30:29
  Speaker 4: everything was like where it's supposed to be.
• 30:33
  Speaker 3: And then yeah, canny day.
• 30:34
  Speaker 4: He was there, just trying it a little bit, and
• 30:36
  Speaker 4: yeah the rest is history.
• 30:37
  Speaker 2: Love that.
• 30:38
  Speaker 1: Yeah, who does your canning art? I mean obviously with
• 30:40
  Speaker 1: his you have the picture of him on there, which
• 30:42
  Speaker 1: is great. Yeah, him and the belt flexing. But how
• 30:45
  Speaker 1: the rest of your can art's really good too, Like
• 30:47
  Speaker 1: it's it's obviously you could tell it's beer, but it's
• 30:50
  Speaker 1: still you guys are having fun.
• 30:51
  Speaker 3: With it exaftitely we're trying to.
• 30:53
  Speaker 4: So I We've done a couple of posts in the
• 30:55
  Speaker 4: past of I draw like stick figures on a piece
• 30:59
  Speaker 4: of paper and I'll be like, do this here, do
• 31:01
  Speaker 4: that there. Then I have a graphic designer who's just
• 31:03
  Speaker 4: an absolute wizard, So I concept everything. I come up
• 31:07
  Speaker 4: with all the names and kind of the pantones and
• 31:09
  Speaker 4: colors and the field that we're going for with a
• 31:12
  Speaker 4: certain design. But a hand to god, it looks like
• 31:15
  Speaker 4: a seven year old druid. So so Mike graphic designer,
• 31:21
  Speaker 4: and he'll be like, is this what you're talking about?
• 31:22
  Speaker 3: It Like, yeah, that's it.
• 31:24
  Speaker 4: So yeah, but you know, try not to shove the
• 31:27
  Speaker 4: baseball down your throat. But there's definitely, like every single
• 31:31
  Speaker 4: beer we've ever come out with outside of like the
• 31:34
  Speaker 4: AJ Green and Anthony Pettis there, I could explain to
• 31:38
  Speaker 4: you what the baseball tie in in some way, shape
• 31:41
  Speaker 4: or form is.
• 31:42
  Speaker 3: And that's where we have fun with it.
• 31:43
  Speaker 4: Because the big the diehards get all of it and
• 31:47
  Speaker 4: the people that are just like what the hell is this?
• 31:49
  Speaker 4: You know, what's an ugly finder and like, well, you know,
• 31:51
  Speaker 4: ball hits her coach sitting off on the third baseline
• 31:53
  Speaker 4: and ula. So it's good storytelling. We'll probably do a
• 31:59
  Speaker 4: coffee table books someday with all the art and explanations
• 32:02
  Speaker 4: and stuff. But yeah, it's all stuck up in this
• 32:05
  Speaker 4: chaotic brain of mind. But I just can't they can't
• 32:07
  Speaker 4: do anything to put that into paper. So thank god
• 32:10
  Speaker 4: I have a great graphic designer.
• 32:13
  Speaker 3: That's hilarious.
• 32:14
  Speaker 1: Well, so, who are some breweries once you were starting
• 32:17
  Speaker 1: out that really kind of helped you out along the way,
• 32:19
  Speaker 1: and then obviously, you know, nine years in, you're kind
• 32:22
  Speaker 1: of helping.
• 32:22
  Speaker 2: Out now too.
• 32:23
  Speaker 4: Yeah, I mean lake Front those guys are great over there.
• 32:25
  Speaker 3: They're they're kind of like big brother of the whole
• 32:27
  Speaker 3: Milwaukee scene.
• 32:30
  Speaker 4: We had some local guys that were opening just a
• 32:32
  Speaker 4: little bit before us, so We know the guys that
• 32:34
  Speaker 4: Eagle Park really well. Mike over at Explore and Brupup,
• 32:37
  Speaker 4: he's got like five or six in Milwaukee right now.
• 32:40
  Speaker 4: They've done a really nice job. I visited the folks
• 32:44
  Speaker 4: up in Titletown in Green Bay, so the owner of that,
• 32:49
  Speaker 4: his son was actually at the school my dad was
• 32:51
  Speaker 4: administrator at back in the day. But yeah, you're not
• 32:54
  Speaker 4: going to open, well, you can, but you're probably not
• 32:57
  Speaker 4: gonna do it by yourself without any help, right exactly. Yeah,
• 33:00
  Speaker 4: it's it's extremely collaborative. I've probably given tours to twenty
• 33:04
  Speaker 4: five or thirty prospective brewery owners over the years.
• 33:08
  Speaker 3: I helped the guys that bought our.
• 33:10
  Speaker 4: First brewing system in the smaller space. So unfortunately they
• 33:14
  Speaker 4: ran into the same startup bs that we did where
• 33:17
  Speaker 4: they were opening during the pandemic basically, so we did
• 33:20
  Speaker 4: a bunch of canning for them. We're always all trading
• 33:23
  Speaker 4: ingredients and you know the woops forgot to order forgot
• 33:27
  Speaker 4: to ord a bunch of baseball any but again and
• 33:30
  Speaker 4: baseball and so yeah, those emails and texts they fly
• 33:33
  Speaker 4: all over the place. But again, thankfully we're lucky that
• 33:36
  Speaker 4: Milwaukee is very, very tight knit, very collaborative. A lot
• 33:40
  Speaker 4: of us started within like an eighteen month period kind
• 33:43
  Speaker 4: of together, like there was very much a boom in Milwaukee,
• 33:48
  Speaker 4: and most of us are still hanging around, and then
• 33:50
  Speaker 4: there's been some new ones that have popped up here
• 33:51
  Speaker 4: and there. But yeah, you're not going at it alone
• 33:54
  Speaker 4: and thriving. I'm can assure you that I love that.
• 33:57
  Speaker 1: Yeah, I've always heard that with other brewers that they
• 33:59
  Speaker 1: just send a text or an email and hey, you
• 34:01
  Speaker 1: got this and I'll get you next time.
• 34:03
  Speaker 4: Cool.
• 34:03
  Speaker 3: Yeah, yeah, it's skip parter.
• 34:05
  Speaker 4: It's like a partner system and you're keeping track on
• 34:08
  Speaker 4: like scrap paper pencil just like O, wait, what did
• 34:11
  Speaker 4: you grab last time out? Whatever? Just take it, you know.
• 34:13
  Speaker 3: So yeah, people are really cool about that.
• 34:16
  Speaker 4: And honestly, even like keg clean like we cleaned kegs
• 34:18
  Speaker 4: for another brewery, they just drop it off and come
• 34:21
  Speaker 4: pick it up, and you know they don't have the
• 34:23
  Speaker 4: capacity to have a keg.
• 34:25
  Speaker 3: Cleaner, so we just do that for them.
• 34:27
  Speaker 4: We have contract Brewed, We've helped out just emergency yeast
• 34:31
  Speaker 4: perches and like I said, raw materials hops.
• 34:33
  Speaker 3: And great all that ship. So yeah, man, we're not
• 34:37
  Speaker 3: none of us are perfect. I can assure you that.
• 34:38
  Speaker 3: So well, a little bit of help. Even the big dogs.
• 34:44
  Speaker 4: I'm not I want to name names, but even even
• 34:45
  Speaker 4: some of the big dogs have needed a little help
• 34:47
  Speaker 4: here and there along the way.
• 34:48
  Speaker 1: So again, no matter where you're at, you're gonna need
• 34:50
  Speaker 1: some help.
• 34:50
  Speaker 3: Sometime, You're gonna need a little bit of help. Yeah.
• 34:53
  Speaker 2: Well, I have a segment of the show.
• 34:54
  Speaker 1: I caught the Five Counts' five random questions.
• 34:58
  Speaker 2: What was your first car?
• 35:01
  Speaker 3: Oh three, Royal blue, Honda Civic.
• 35:04
  Speaker 1: Okay, but that last few minutes, Uh, if you were
• 35:08
  Speaker 1: a progresser or MMA fighter, what would you name be?
• 35:11
  Speaker 4: Oh?
• 35:13
  Speaker 3: Uh, that's a great question. Let's go back to that.
• 35:20
  Speaker 3: Let me think for a minute, we'll come back to it. Uh.
• 35:22
  Speaker 2: Who's the last person you fan boyd out.
• 35:24
  Speaker 3: On many or mirrors?
• 35:26
  Speaker 4: Wow?
• 35:27
  Speaker 2: Nice?
• 35:28
  Speaker 3: Yeah. I saw him in a parking lot and I
• 35:29
  Speaker 3: was like, yeah, there's no oh, oh my god. That's
• 35:34
  Speaker 3: and I was like thirty. I was like thirty two,
• 35:36
  Speaker 3: so you know, I was old enough to not be
• 35:38
  Speaker 3: doing that.
• 35:39
  Speaker 2: But you can have it at any age, it doesn't matter.
• 35:41
  Speaker 3: Yeah, yeah, baby or mirrors for sure, that's awesome.
• 35:44
  Speaker 2: Number four, who are what inspires you?
• 35:47
  Speaker 4: Oh, my mom and dad for sure. Mom and dad,
• 35:50
  Speaker 4: they just they're the two best people on the planet.
• 35:55
  Speaker 4: Gave me a lot of confidence when a lot of
• 35:57
  Speaker 4: people didn't.
• 35:58
  Speaker 3: So yeah, mom and dad for sure, that's huge.
• 36:01
  Speaker 4: Yeah.
• 36:01
  Speaker 1: And then number five, what would you tell your seventeen
• 36:02
  Speaker 1: year old self?
• 36:04
  Speaker 3: Stay true to yourself? Yeah, stay true to yourself. Keep
• 36:07
  Speaker 3: doing what you do. It's hard. That's a hard year
• 36:11
  Speaker 3: of life. Seventeen. Yeah, but I did all right, I can.
• 36:14
  Speaker 4: I like a brother, sister, two good parents, good family,
• 36:17
  Speaker 4: but seventeen stuff because there's a lot of a lot
• 36:20
  Speaker 4: of noise, and sometimes it's not easy to stay true
• 36:24
  Speaker 4: to who you are. But if you do, you know,
• 36:26
  Speaker 4: you look back with no regrets. So yeah, stay true
• 36:28
  Speaker 4: to yourself.
• 36:29
  Speaker 3: That's so true. Kind for the MMA, I'll go m
• 36:32
  Speaker 3: m a, I'll be uh the finisher. We'll do tim
• 36:36
  Speaker 3: Tim finisher, paulieut that.
• 36:37
  Speaker 2: Oh that's a good one.
• 36:39
  Speaker 1: Yeah, man, as long as you don't keep getting finished,
• 36:41
  Speaker 1: I think that would.
• 36:41
  Speaker 3: Have works out.
• 36:42
  Speaker 4: Might I might be always.
• 36:46
  Speaker 3: It could go yeah.
• 36:48
  Speaker 4: Uh.
• 36:49
  Speaker 1: Now, if people wanted to find out more about y'all,
• 36:50
  Speaker 1: follow you online, obviously, come visits the brewery.
• 36:53
  Speaker 2: How can they do all the things.
• 36:55
  Speaker 4: Yep, so we're I've broken back brew Facebook, Instagram, TikTok Twitter.
• 36:59
  Speaker 3: I run most of that stuff.
• 37:00
  Speaker 4: So if you've seen in goofy interactions, that's usually me
• 37:03
  Speaker 4: Brokenbatbrewery dot com. We have a really nice website. We
• 37:06
  Speaker 4: keep pretty much up to date. We have some small, medium,
• 37:09
  Speaker 4: large events spaces. We'd love to have you come down
• 37:12
  Speaker 4: and we do the twenty four hours. Bat mugs that
• 37:14
  Speaker 4: you've probably seen online from some of the big league teams.
• 37:17
  Speaker 4: Our batmugs are from Lumberland, I guess now they're called.
• 37:23
  Speaker 3: Batmangs batmangs dot com.
• 37:25
  Speaker 4: Okay, so that's the hollowed out Oh yeah, I have
• 37:27
  Speaker 4: one barrel of the baseball bat.
• 37:29
  Speaker 3: Yeah, so that's all our mug club.
• 37:32
  Speaker 4: But yeah, we've got baseball cards all over the place, darts,
• 37:34
  Speaker 4: pool TV, good music, good vibes, good beer, and we
• 37:39
  Speaker 4: got to indoor football.
• 37:40
  Speaker 3: So come take a few hacks there we go.
• 37:43
  Speaker 2: Thanks so much for your time. I've loved this.
• 37:45
  Speaker 1: I've been meeting to get up to Wisconsin for a
• 37:46
  Speaker 1: long time and everyone says why and I'm like, because
• 37:48
  Speaker 1: there's a lot of great breweries that I haven't.
• 37:50
  Speaker 3: Seen, So just make sure it's in the summer.
• 37:53
  Speaker 2: Oh, there's no coming up there when it's cold.
• 37:54
  Speaker 4: I hate then don't come.
• 37:56
  Speaker 3: Up here like it's got to be made of October.
• 37:59
  Speaker 1: You'll be all right, Yeah, that's the only time I'm
• 38:01
  Speaker 1: coming up.
• 38:01
  Speaker 4: There, right Well, thanks John, This is a pleasure, but
• 38:03
  Speaker 4: I appreciate too, no problem.
• 38:18
  Speaker 1: Thank you so much to Tim for being on the
• 38:19
  Speaker 1: show again. If you are in the Milwaukee area, definitely
• 38:23
  Speaker 1: go over to check out Broken brew or Broken Bat Brewing.
• 38:26
  Speaker 1: I need to get up to Milwaukee. I've never been
• 38:28
  Speaker 1: to Wisconsin, and it's definitely on my list. There's absolutely
• 38:31
  Speaker 1: amazing brewers up there and so much more so I
• 38:33
  Speaker 1: got definitely have to head up there. So while you're
• 38:35
  Speaker 1: heading up there, definitely go follow them on social media,
• 38:38
  Speaker 1: and then go follow us on social media.
• 38:40
  Speaker 2: It is bruisers Pod.
• 38:41
  Speaker 1: That is b R E W S t R S
• 38:43
  Speaker 1: p O D on the Instagram, the threads, and the Twitter.
• 38:46
  Speaker 2: If you want to send us an.
• 38:47
  Speaker 1: Email, it is Brewispod at gmail dot com. If you
• 38:49
  Speaker 1: want to follow me directly, it is Roddy John and
• 38:51
  Speaker 1: is R O D I E j O N. Roddy
• 38:53
  Speaker 1: John is the name on the Twitter and I'm untapped
• 38:56
  Speaker 1: in case you wanna find out what I'm drinking. Maybe
• 38:57
  Speaker 1: we're gonna have a beer together. If YOU'RENNA follow me
• 38:59
  Speaker 1: any threads or the Instagram, it.
• 39:00
  Speaker 2: Is official already, John sat. Until next time, make sure
• 39:02
  Speaker 2: to enjoy life, drink local, and cheers
• 39:17
  Speaker 4: Three two one