Latest / Earn Your Leisure / EYL #13 I Suggest You Call My Lawyer.
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- 0:00Speaker 1: An illegal alien from Guatemala charged with raping a child
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- 0:57Speaker 2: Sponsored by the United States Department of Homeland Security.
- 1:20Speaker 3: All right, guys, welcome back episode thirteen thirteen weeks in unbelievable.
- 1:27Speaker 3: So first and foremost, we want to thank you guys
- 1:29Speaker 3: for your continued support. Our growth is tremendous on our
- 1:35Speaker 3: audio platforms and his YouTube as well. Don't forget to
- 1:37Speaker 3: subscribe to our YouTube channel. And yes, yes, yes, don't forget.
- 1:42Speaker 3: We got the merch up as well. Our merch shop
- 1:44Speaker 3: is doing well. We have some new items, crap top
- 1:48Speaker 3: hoodies for the ladies. We have dad hats. You got
- 1:52Speaker 3: a whole collection.
- 1:53Speaker 4: It's like an on demand service. Tell us what you wanted,
- 1:56Speaker 4: We'll make it for you.
- 1:57Speaker 3: Yes, yes, yeah, so all right, Uh, you know this
- 2:05Speaker 3: is kind of like a school college almost in a sense. Yeah,
- 2:10Speaker 3: better than so, you know, we we want to give
- 2:14Speaker 3: you guys all the tools that you need to be
- 2:16Speaker 3: successful in business. And what's been coming up recently we
- 2:20Speaker 3: posted on Instagram is, uh, you know, intellectual property cases. Right,
- 2:26Speaker 3: So we look at card E B and she trademarked
- 2:29Speaker 3: her signature line you want to say.
- 2:30Speaker 5: The line I gotta say it, so she trademarke.
- 2:40Speaker 3: She trademarked that. Then we had the Jordan logo, the
- 2:44Speaker 3: jump Man logo. That was an interesting situation where the
- 2:47Speaker 3: original photographer of that photo sued Nike because they pretty
- 2:52Speaker 3: much kind of copied his photo some people think they did, yeah,
- 2:55Speaker 3: and he lost the lawsuit on that, and then we
- 2:58Speaker 3: also have the Fortnite case right where Fortnite, if anybody
- 3:01Speaker 3: is not familiar, it's the most popular video game in
- 3:03Speaker 3: the world right now, and they do all these different
- 3:06Speaker 3: dances and the creators of these dances were never converensated
- 3:10Speaker 3: for it, so they sued Fortnite and it's actually still
- 3:12Speaker 3: in litigation, but it's pretty complicated. So it's one thing
- 3:17Speaker 3: to be a creative and to create, right it's another
- 3:20Speaker 3: thing to actually own what you create and to be
- 3:23Speaker 3: able to make money off of it. So we're going
- 3:25Speaker 3: to talk about today is intellectual property, licensing, copyright, trademark,
- 3:30Speaker 3: all that stuff. So we thought what better way to
- 3:34Speaker 3: go into this conversation but to bring an expert in
- 3:37Speaker 3: the field. So we have an attorney to being Franco.
- 3:43Speaker 3: Thank you for coming. Yes, she is a superstar attorney.
- 3:50Speaker 3: She has her own law firm. She has her own
- 3:53Speaker 3: law firm called the Franco Law Firm. And that's another
- 3:55Speaker 3: thing we do with the show too. We want to
- 3:56Speaker 3: bring like the best of the best and professional and
- 4:00Speaker 3: to highlight them and to give We don't want to
- 4:03Speaker 3: just talk, we want to actually, you know, bring people
- 4:06Speaker 3: that are experts in the field and let them, you know,
- 4:09Speaker 3: add into the conversation. So that's what we're doing. And
- 4:11Speaker 3: then she's also fresh off tour with dj MV.
- 4:16Speaker 6: All right, I'm gonna take you everywhere I go.
- 4:19Speaker 3: Yes. So, if anybody doesn't know, dj MV is heavy
- 4:21Speaker 3: in real estate right now, and he has real estate
- 4:24Speaker 3: courses that he offers all throughout the country, and he's
- 4:27Speaker 3: put together a real estate dream team of mortgage brokers, attorneys,
- 4:32Speaker 3: all kinds of different people that are related to the
- 4:34Speaker 3: real estate industry. And she is one of the people
- 4:37Speaker 3: that are on tour. So you are very lucky to
- 4:41Speaker 3: have her give you some free game today. So thank
- 4:44Speaker 3: you for coming.
- 4:45Speaker 6: We appreciate thank you so much.
- 4:47Speaker 3: Yes. Yes, so we're gonna jump right into it. Troy Willing, So.
- 4:51Speaker 5: I mean, obviously you're gonna share your expertise, and a
- 4:54Speaker 5: lot of.
- 4:54Speaker 4: Us are novices in this field, so pretty much.
- 4:58Speaker 5: What is the difference between a pat a copyright, and
- 5:01Speaker 5: a trademark.
- 5:01Speaker 7: Let's start there, Okay, So patent, copyrights, and trademarks are
- 5:05Speaker 7: all intellectual property.
- 5:07Speaker 6: And what intellectual property is. It's like something that you.
- 5:10Speaker 7: Create with your mind, right, It's like a creative expression,
- 5:13Speaker 7: and those different areas are areas that you could create
- 5:16Speaker 7: you could protect your your creative expression, right. So a
- 5:21Speaker 7: patent is a protection that you get for an invention.
- 5:24Speaker 7: So if you have something that's new, that's innovative, that's
- 5:27Speaker 7: going to change the way that people you know, live
- 5:30Speaker 7: and work technology, those things are patentable and they're very technical, right,
- 5:37Speaker 7: so you actually need to be a patent attorney to
- 5:39Speaker 7: practice patent law. But those things are going to patent
- 5:43Speaker 7: are going to protect inventions. Copyrights are going to protect
- 5:47Speaker 7: literary works. So certain things that you that you create,
- 5:52Speaker 7: but it has to be expressed so it can be
- 5:54Speaker 7: an idea. So intellectual property can't be an idea. You
- 5:57Speaker 7: can't protect an idea, so you have to like express it.
- 6:00Speaker 7: So if it's a writing a story, you got to
- 6:02Speaker 7: write it down. If it's a song, you have to
- 6:06Speaker 7: write the lyrics or you could record the music. If
- 6:09Speaker 7: it's art, you got to draw, you know, it has
- 6:11Speaker 7: to be drawn or whatever. It has to be expressed
- 6:13Speaker 7: so somebody.
- 6:13Speaker 3: Could that's that's for trademarks, that's for copy copyright, trademarks.
- 6:19Speaker 7: And trademark is basically it's gonna gonna bring somebody.
- 6:23Speaker 6: Back to the source of a good or service, right,
- 6:26Speaker 6: So it.
- 6:27Speaker 7: Represents your business, your brand, and it's gonna put the
- 6:31Speaker 7: public on notice to know like where to go for
- 6:35Speaker 7: that particular product or item. So there's two reasons. One,
- 6:39Speaker 7: you want to protect your your sort of like your work. Right,
- 6:43Speaker 7: So you create something, you have a business, you put
- 6:46Speaker 7: all the sweat equity into it, and you have like goodwill.
- 6:49Speaker 7: You know, as your brand grows, they expect a certain quality,
- 6:52Speaker 7: is a certain standard from your brand. So you want
- 6:55Speaker 7: that to be protected so you can make money off
- 6:57Speaker 7: of it. And then the government, the Copyright Trademark Office,
- 7:01Speaker 7: they want to make sure that somebody gets hurt from
- 7:02Speaker 7: your product on your service, that they know who to
- 7:05Speaker 7: go to for that, right.
- 7:08Speaker 3: So like the Fortnite when they were trying to do
- 7:11Speaker 3: the dance moves, that's a copyright issue, right, yes, And
- 7:14Speaker 3: it's a copyright issue because I just want everybody to
- 7:17Speaker 3: understand because legal jargon can be a little confusing, yeah, right,
- 7:21Speaker 3: and even for like I'm in business and I'm kind
- 7:23Speaker 3: of confused by like copyrights and trademarks. So all right,
- 7:27Speaker 3: So well, the dance moves is a copyright because that's
- 7:31Speaker 3: something that it's like a physical thing that they made up, right.
- 7:35Speaker 7: So they like they created it and it's yeah, something
- 7:39Speaker 7: like physical that they did.
- 7:40Speaker 6: It's like a creative expression.
- 7:42Speaker 7: Like choreography, you know, dance moves, And there's going to
- 7:45Speaker 7: be an issue even with that when they go to
- 7:47Speaker 7: copyright those because from what I understand, all fonds of
- 7:51Speaker 7: very so he already got denied because they said it's
- 7:56Speaker 7: only three moves, like it's not enough to be choreography.
- 7:59Speaker 6: And I I think that's gonna that's gonna sort of.
- 8:01Speaker 7: Change the way the law is because like now everything
- 8:05Speaker 7: is media, everyone has a camera, everyone's like creating dances,
- 8:08Speaker 7: doing all this type of stuff that has to be
- 8:10Speaker 7: protected somehow.
- 8:11Speaker 5: So like when black Boy JB he does that move
- 8:14Speaker 5: and the kids just recreated that's not really choreography what
- 8:17Speaker 5: they're saying.
- 8:18Speaker 7: Yeah, so that that that's going to be an it'
- 8:20Speaker 7: I think that's an issue that's up for discussion.
- 8:22Speaker 3: And then all right, so then so then so then
- 8:24Speaker 3: the trademark, like the Jordan logo, that's a trademark, right.
- 8:28Speaker 7: So in that case they sued for copyright because the
- 8:34Speaker 7: person who took it was a photographer, So photography, it's
- 8:37Speaker 7: it's a picture that's going to be something that's going
- 8:39Speaker 7: to be copyrightable, so they're suing for the photo that
- 8:43Speaker 7: that what was it that Nike did the comparable comparable photo,
- 8:48Speaker 7: but also comes into question because now they use that
- 8:51Speaker 7: as a logo. Right, But he lost because they said
- 8:54Speaker 7: it's really not substantially.
- 8:56Speaker 3: Yeah, And it's interesting. I think they said that the tracksuit,
- 9:02Speaker 3: it was the backdrop in the picture. The track suit
- 9:04Speaker 3: and the photos are slightly different. And it's interesting too
- 9:08Speaker 3: because people were saying, well, you can't take credit for
- 9:11Speaker 3: an image, but you actually can though, because I remember
- 9:15Speaker 3: when Cameron had the album. I don't know if you're
- 9:17Speaker 3: a Cameron fan, but we're Cameron fans. Yeah, an album
- 9:23Speaker 3: called SDE a while ago, and the logo was the
- 9:27Speaker 3: NBA logo, which is Jerry West, but instead of like
- 9:32Speaker 3: the basketball, it actually had like a firearm in his hands.
- 9:34Speaker 3: So the NBA wasn't too happy about that, so they
- 9:38Speaker 3: shut it down and he couldn't use it. So it's
- 9:43Speaker 3: just interesting to see that. You know, somebody can come
- 9:46Speaker 3: up with an idea, but if they don't actually do
- 9:49Speaker 3: the right legal steps to somebody else can kind of
- 9:52Speaker 3: take the idea and now they own it.
- 9:54Speaker 6: Right, And that's what's been happening for years.
- 9:56Speaker 7: Like people who are ignorant to this type of protection
- 10:00Speaker 7: that it exists. They just create stuff and people who
- 10:02Speaker 7: know they take it. And you know, just like all
- 10:05Speaker 7: of the artists that came like you know in the eighties, nineties, sixties,
- 10:09Speaker 7: like they didn't know that they had an actual, you know,
- 10:12Speaker 7: asset that someone else is making money off.
- 10:15Speaker 3: And that's what we want to really because especially in
- 10:16Speaker 3: our community, like we're very creative, we're creative people, but
- 10:19Speaker 3: we don't always understand the business side of things and
- 10:21Speaker 3: how to monetize it in the legal steps to take.
- 10:24Speaker 3: So like you said, I mean, we'll make it and
- 10:26Speaker 3: create it and then somebody else will take it and
- 10:29Speaker 3: now they actually own it, right. So if somebody wants
- 10:32Speaker 3: to actually go about setting it up right, like what's
- 10:35Speaker 3: the steps of legally copywriting something or trademarking or if
- 10:40Speaker 3: they don't know the difference, should they do it via
- 10:43Speaker 3: a lawyer? Can they do it themselves online? What's your advice?
- 10:47Speaker 7: Okay, So, well, one, I have to give a disclaimer,
- 10:49Speaker 7: so for anybody who's listening, what I say is.
- 10:52Speaker 6: For information only. I'm not your lawyer unless.
- 10:54Speaker 3: You've hired me.
- 10:57Speaker 6: Let's have to say that. But so if they want to.
- 11:00Speaker 7: So the thing is, you should always hire a lawyer
- 11:02Speaker 7: because just with anything, like if there's somebody who's an
- 11:05Speaker 7: expert in the field, you want to kind of rely
- 11:07Speaker 7: on that person's expertise for nuances and things like that.
- 11:10Speaker 6: But that being said, you can do it yourself.
- 11:13Speaker 7: Like for copyrights, you could go on copyright dot Gov
- 11:17Speaker 7: and you kind of they make it really easy for you.
- 11:19Speaker 7: So they kind of lay out what are you trying
- 11:21Speaker 7: to copyright? Is it you know, music, is it a
- 11:24Speaker 7: book or something?
- 11:25Speaker 4: Is it?
- 11:26Speaker 7: So they give you the options and then you select
- 11:28Speaker 7: and they kind of walk you through the application process
- 11:31Speaker 7: and you could kind of click on stuff that will
- 11:33Speaker 7: give you like explanations like if you're confused as to
- 11:35Speaker 7: what they're asking.
- 11:37Speaker 6: So that's that with copyright.
- 11:39Speaker 7: With trademark it's a little bit more technical. So again
- 11:44Speaker 7: I do think you should get a lawyer, but their
- 11:46Speaker 7: website has tons of videos on how to do it.
- 11:50Speaker 6: It gets overwhelming.
- 11:51Speaker 7: But if you feel like, you know, I want to
- 11:52Speaker 7: protect my stuff and I just don't have the money
- 11:54Speaker 7: to invest in an attorney, they have videos that you
- 11:56Speaker 7: could look at, and it's also sort of like you
- 12:00Speaker 7: could you could be walked through the process, but the
- 12:03Speaker 7: search is a little more tricky because it's just so
- 12:06Speaker 7: much to go through and their website is not really
- 12:09Speaker 7: set up to give you like comprehensive results, like you
- 12:12Speaker 7: could type in Starbucks with two s two s's at
- 12:16Speaker 7: the end, you know, two s's at the end, and
- 12:18Speaker 7: nothing will come up, you know what I mean. So,
- 12:21Speaker 7: but if you put it you know exactly how it's spelled.
- 12:23Speaker 7: Of course tons of stuff will come up, but you know,
- 12:26Speaker 7: so that's how you can see how it's not that,
- 12:28Speaker 7: you know, it's not that easy for someone who is
- 12:32Speaker 7: just a lay person to do it, but it's possible,
- 12:35Speaker 7: you know what I mean.
- 12:35Speaker 5: Okay, speaking speaking of a trademarks, we actually behind the scenes,
- 12:38Speaker 5: we're talking about a trademark case that people may be
- 12:40Speaker 5: not familiar with, but it involves some like a high
- 12:43Speaker 5: profile person, Jay Z versus Iconics And for those who
- 12:46Speaker 5: don't know what who are Iconics brand is? They're actually
- 12:49Speaker 5: the company he sold Rockaway too. You want to touch
- 12:51Speaker 5: on that a little bit.
- 12:52Speaker 7: Yeah, sure, So Jay Z sold his Rockaway brand, his
- 12:57Speaker 7: clothing brand to Iconics, right, and they're like a big
- 12:59Speaker 7: clothing company.
- 12:59Speaker 6: They own a bunch of different you know, clothing lines.
- 13:02Speaker 7: And so they ended up suing jay Z because he
- 13:06Speaker 7: has rock Nation and they're like, well, you sold us this,
- 13:09Speaker 7: you know, it hadds some value to it, and now
- 13:12Speaker 7: you're still using it essentially like you're using rock Nation,
- 13:14Speaker 7: so and that that brand is already associated with you,
- 13:17Speaker 7: so it's diminishing our value.
- 13:19Speaker 6: And so they.
- 13:20Speaker 7: Had a lawsuit, you know, and they were going back
- 13:23Speaker 7: and forth and they actually.
- 13:24Speaker 4: Ended up in the arbitration.
- 13:26Speaker 3: Yeah.
- 13:26Speaker 5: So the arbitration the arbitration process is like the really
- 13:30Speaker 5: crazy part of the story because during that process he
- 13:33Speaker 5: finds out that hey, there's no diversity in the arbitrators
- 13:37Speaker 5: and he like files a suit.
- 13:39Speaker 4: For that and he wins yes, and yeah so.
- 13:42Speaker 7: He so so okay, arbitration process is sort of like
- 13:46Speaker 7: an outside of court process.
- 13:47Speaker 3: I was going to say, because people that might not
- 13:49Speaker 3: know what arbitration is.
- 13:50Speaker 7: Yeah, so in most contracts, especially like when it comes
- 13:54Speaker 7: to business, there's going to be an arbitration clause. So
- 13:56Speaker 7: they don't want to have to go to court like
- 13:58Speaker 7: the normal avenue go to court and have a judge aside.
- 14:01Speaker 7: They just they rather go to like basically like a
- 14:03Speaker 7: boardroom and have someone who's an arbitrator sit and listen
- 14:06Speaker 7: to everybody who's like specializes in that area or whatever.
- 14:10Speaker 6: So the parties get to choose who that.
- 14:12Speaker 7: Arbitrator is going to be, right, they get a list,
- 14:14Speaker 7: they get to vet and agree on who that person
- 14:16Speaker 7: is going to be, or maybe a few people they'll choose.
- 14:19Speaker 7: And so what jay Z said is that, wait, there's
- 14:21Speaker 7: nobody of color on this list. There was like I
- 14:24Speaker 7: think there were like two people of a hundred, yeah,
- 14:27Speaker 7: something like that. And so he was like, no, I'm
- 14:29Speaker 7: not doing this. So he basically said I'm not going
- 14:31Speaker 7: to go forward with the arbitration, went to court, and
- 14:34Speaker 7: actually before the judge made of decision, the company was like,
- 14:37Speaker 7: you know what, We're going to make sure that we
- 14:39Speaker 7: do right and go out and get more you know,
- 14:41Speaker 7: African American and other people of color to be able to.
- 14:44Speaker 4: Make indirectly providing opportunities for people.
- 14:47Speaker 6: Of absolutely like he changed the game, like he does.
- 14:52Speaker 3: Every time we j to the rescue. Again, We've kept
- 14:57Speaker 3: our streak. I'm talking about everything. We've been consistent, mandatory. Yeah, yeah,
- 15:04Speaker 3: all right, Well one other thing before we go to
- 15:06Speaker 3: the next segment, can you just briefly talk about licensing
- 15:09Speaker 3: with that.
- 15:10Speaker 7: So when you own these different types of intellectual property, patent, copyright, trademarks,
- 15:16Speaker 7: the way that most people kind of really make money
- 15:19Speaker 7: from him is that they license them to other people
- 15:21Speaker 7: to use them. So as you build your brand, your
- 15:24Speaker 7: brand kind of has cloud, you know, like for instance,
- 15:27Speaker 7: who was it, Jeff Bezos just brought the Washington Washington Yeah,
- 15:31Speaker 7: so we know newspapers are dying, right, so you can
- 15:34Speaker 7: get news everywhere now, so but that name has a
- 15:37Speaker 7: certain amount of status. So like if something's in the
- 15:39Speaker 7: Washington Post, you believe it, right, So that's what people
- 15:43Speaker 7: you know, once their brand creates value or has a
- 15:46Speaker 7: value to it, you could license that to other people
- 15:48Speaker 7: because like say if they put out a story on
- 15:51Speaker 7: now on the Washington Post, say it was a license
- 15:54Speaker 7: and they licensed the name to him, he puts out
- 15:56Speaker 7: a story, people are gonna believe it. So that's why
- 15:58Speaker 7: people want a license established brands, And so you can
- 16:02Speaker 7: do it in terms of allowing them just to use
- 16:05Speaker 7: it for a certain purpose or in a certain area,
- 16:08Speaker 7: or to do you know, in connection with something specific,
- 16:12Speaker 7: So you could do it broad or narrow, and you
- 16:15Speaker 7: could get royalties from it, or you could just charge
- 16:17Speaker 7: your fee for it.
- 16:17Speaker 6: And that's going to be through like a contract.
- 16:19Speaker 3: Okay, all right, all right, well okay, so now you
- 16:22Speaker 3: have one oh one of intellectual property. So the next segment,
- 16:27Speaker 3: we are going to go into my favorite part of
- 16:30Speaker 3: the show, which is Storytime. All right, boys and girls,
- 16:34Speaker 3: So we are back for another edition of story Time.
- 16:38Speaker 3: So usually storytime is the last segment of the show
- 16:40Speaker 3: if you're a loyal follower. But the good thing about
- 16:43Speaker 3: having your own show is that you can do whatever
- 16:44Speaker 3: you want. So we decided to push it up. So
- 16:49Speaker 3: we're going to follow up with the explanation of trademarking,
- 16:54Speaker 3: and we're going to tell you, guys a story. So
- 16:57Speaker 3: we're going to go into storytime.
- 17:00Speaker 2: Here's a little story that must be told. Listen up,
- 17:03Speaker 2: gangsters and honeys, with your head done.
- 17:05Speaker 5: The best storytellers now right down must say pray down,
- 17:07Speaker 5: its gray down, its free down.
- 17:08Speaker 3: All right. So this is a very interesting story, right,
- 17:12Speaker 3: So it involves the Beatles in Apple right. Two things
- 17:18Speaker 3: you may know a thirty year a thirty year court
- 17:21Speaker 3: case between the Beatles in Apple right. Crazy? So the
- 17:27Speaker 3: Beatles right and seventies, mid seventies, nineteen seventy eight, Well,
- 17:34Speaker 3: I think before that they started a company called Apple Corp. Right.
- 17:39Speaker 3: Apple Corp. Was a holding company. It had a couple
- 17:42Speaker 3: different uh uses, but the main thing it was like
- 17:46Speaker 3: there in house record label. Right. They I don't know
- 17:49Speaker 3: why they decided to name Apple, but that was the
- 17:50Speaker 3: named Apple Corp.
- 17:51Speaker 6: That's interesting.
- 17:53Speaker 3: So in nineteen seventy seven, George Harrison you know what
- 17:57Speaker 3: George Harrison is the Beatles, of course, well nobody really
- 18:00Speaker 3: knows him. He's the Beatle that you never heard of, right,
- 18:05Speaker 3: most people never heard of him. So he hits ironic
- 18:09Speaker 3: because nobody's heard of him, and he heard of a
- 18:11Speaker 3: company that nobody's heard of that's just started out in
- 18:13Speaker 3: nineteen seventy seven around that time, called Apple Inc. So
- 18:18Speaker 3: he says, okay, this is pretty interesting. Is a company
- 18:20Speaker 3: called Apple? Right, So he goes to Apple Corp. The
- 18:23Speaker 3: Beatles company, and he tells them about a company called
- 18:27Speaker 3: Apple Inc. Right, So the Beatles' Apple Corp. Suits Apple Inc.
- 18:34Speaker 3: Because they're using the trademark name Apple. They already trademarked
- 18:38Speaker 3: the name Apple can't use it. So in nineteen eighty
- 18:42Speaker 3: one they settled a lawsuit for eighty thousand dollars. Right.
- 18:46Speaker 3: An interesting thing is that part of the settlement is
- 18:48Speaker 3: that Apple Corp. The Beatles Company, agreed to never go
- 18:54Speaker 3: into the computer business. Apple Inc. Steve Jobs Company agreed
- 18:59Speaker 3: to never go into the music business.
- 19:00Speaker 4: We're gonna to stay in your lane. Close in your
- 19:03Speaker 4: lane is all.
- 19:04Speaker 3: They could both use Apple, but they have to stay
- 19:06Speaker 3: in there in your lane. Okay. So it's going pretty
- 19:10Speaker 3: good for a couple of years, and then nineteen eighty
- 19:13Speaker 3: six Apple comes out with musical instrument Digital Interface. Right, Yes,
- 19:21Speaker 3: I was good.
- 19:22Speaker 4: I was good.
- 19:23Speaker 3: So that you want to talk about that?
- 19:25Speaker 5: Now I can briefly touch on it those or not
- 19:29Speaker 5: in So that's just a sound chip in the computer.
- 19:31Speaker 5: So this is before you gotta think with eighties now,
- 19:34Speaker 5: so like this is like computers. They're not even in color.
- 19:37Speaker 5: It's just like the green typing. So he's putting a
- 19:40Speaker 5: sound chip in the computer. They're looking at it like wait,
- 19:42Speaker 5: sound that could be music.
- 19:44Speaker 3: It could be music because the music it's about to
- 19:47Speaker 3: say something I was going to say.
- 19:48Speaker 7: I think it also allowed them to the computers to
- 19:51Speaker 7: communicate with music land.
- 19:52Speaker 3: Yes, yes, yes, yes it did, so it allowed it.
- 19:56Speaker 3: It's kind of like the beginning stages of putting music
- 19:58Speaker 3: on a computer. So say, hey, you're not so fast.
- 20:02Speaker 3: You you promise, you promised not to do. Oh, you
- 20:06Speaker 3: got your problems. So now they suit them again, right,
- 20:09Speaker 3: nineteen eighty six, they suit them. So in nineteen ninety
- 20:11Speaker 3: one they settled for twenty six million dollars. Right, but
- 20:18Speaker 3: they did something that was very petty at the time,
- 20:20Speaker 3: So they the nineteen ninety one Macintosh alert. The name
- 20:27Speaker 3: is Sumo and it's pronounced so sue me. So it's
- 20:32Speaker 3: like a kind of like you know, and it predicts
- 20:35Speaker 3: what's going to happen in the future, right, like saying
- 20:37Speaker 3: like soon.
- 20:38Speaker 5: So that was part of the sampling of sound on
- 20:42Speaker 5: an operating system. So like they had a new operating system.
- 20:44Speaker 5: Now you can sample sound again that sounds like music.
- 20:49Speaker 5: We're gonna have to suit yeah.
- 20:50Speaker 3: No, So then this is where the big cakes comes in, right.
- 20:54Speaker 3: Two thousand and three, the launch of Itol. So they
- 20:57Speaker 3: just said, okay, we're not even gonna play around anymore.
- 20:59Speaker 3: We're going in the music business right soon. Too much
- 21:03Speaker 3: money out here not to be get We're not going
- 21:07Speaker 3: to be stopped by the Beatles, right, so they go
- 21:09Speaker 3: into full fledged with iTunes. So of course Apple Corp.
- 21:14Speaker 3: The Beetle company, right.
- 21:15Speaker 4: But they suit them this time because of the logo.
- 21:18Speaker 5: So like, their logo is an actual green apple, and
- 21:21Speaker 5: the iTunes logo was an Apple that had like a
- 21:24Speaker 5: little piece bitten out of it.
- 21:25Speaker 4: So it was like, wait, that looks like our.
- 21:27Speaker 3: Logo partially the logo but also the music is well
- 21:30Speaker 3: yeah yeah. So but that case lasted to two thousand
- 21:35Speaker 3: and seven and Apple actually won that case, right, So
- 21:39Speaker 3: now Apple Inc. Owns the trademarks to Apple, right, but
- 21:43Speaker 3: they licensed out a certain you know, they licensed out
- 21:47Speaker 3: trademarks back to Apple Corp. Nobody really knows the terms
- 21:52Speaker 3: of the deal, but it's said that they settled for
- 21:54Speaker 3: five hundred million dollars. So Apple Ink paid Apple Corp.
- 21:58Speaker 3: Five hundred million dollars and they finally were done with
- 22:02Speaker 3: it after thirty years. And it's ironic because now the
- 22:05Speaker 3: Beatles when so when Steve Jobs, he used he was
- 22:09Speaker 3: a big Beatles fan, right, huge, and he was disappointed
- 22:12Speaker 3: that they couldn't get the Beatles on iTunes because of
- 22:15Speaker 3: this thirty year case. Right. So now when I think
- 22:18Speaker 3: it was his two thousand and seven speech.
- 22:21Speaker 5: It's Keno address in two thousand and seven. He intros
- 22:24Speaker 5: it by coming into the Beatles music. So the crowd
- 22:27Speaker 5: is like, oh wait, we're about to get Beatles music.
- 22:29Speaker 3: He has Paul McCartney.
- 22:30Speaker 5: February two thousand and seven. They settle and they released
- 22:34Speaker 5: Beatles Music, but as a solo artist. So Joege Harrison's
- 22:37Speaker 5: solo music. John Lennon Paul McCartney. I don't think Ringo
- 22:40Speaker 5: had it out. Did Ringle have al I don't know.
- 22:42Speaker 4: He might, I don't know.
- 22:43Speaker 5: So their solo catalogs were released, and then three years later,
- 22:48Speaker 5: in twenty and ten, I believe November twenty ten, the
- 22:52Speaker 5: Beatles catalog comes to iTunes, which is like a big
- 22:55Speaker 5: moment because that catalog is ridiculous.
- 22:58Speaker 3: You know, Michael Jackson owned the Beatles logev. It's another conversation,
- 23:04Speaker 3: So why are we telling your story? Because it's interested
- 23:07Speaker 3: in a and also it is highlights the power of trademarks. Right,
- 23:12Speaker 3: So the Beatles made almost six hundred million dollars they
- 23:15Speaker 3: made between the three cases, they made five hundred and
- 23:18Speaker 3: twenty nine million, right, kind of by accident because they
- 23:22Speaker 3: just randomly picked the name Apple, I'm pretty sure, right,
- 23:25Speaker 3: And they didn't really have any intentions of Apple Corp.
- 23:28Speaker 3: To like be a multi billion dollar company. They was
- 23:31Speaker 3: like the in house thing, right.
- 23:32Speaker 4: I'm not sure what music came out on Apple Records.
- 23:34Speaker 3: I don't think any music came out.
- 23:36Speaker 7: I think they just ended up owning all the Beatles' music,
- 23:39Speaker 7: And like you said, they had other businesses underneath their
- 23:42Speaker 7: like tax shelter exactly.
- 23:45Speaker 3: Yeah, So just from having the luck of the draw
- 23:49Speaker 3: and picking and picking a good name. But more importantly
- 23:52Speaker 3: than picking a good name, they trademarked the name, right,
- 23:54Speaker 3: because they could have picked the name and then trade, like,
- 23:57Speaker 3: so how many businesses and companies and we're going back
- 23:59Speaker 3: to the fortite. We have good ideas, but that one
- 24:03Speaker 3: step changes the dynamic five hundred million dollars, right, So
- 24:08Speaker 3: people say a lot of times it's like, well it's
- 24:10Speaker 3: expensive to trademark, or I don't have the money. Well,
- 24:14Speaker 3: you either spend five hundred dollars to trademark or five
- 24:17Speaker 3: hundred million recorder could do that you could have gotten
- 24:20Speaker 3: if you did trademarket, right.
- 24:21Speaker 5: I think like that's what we saw fifty did that.
- 24:24Speaker 5: When he started to get the Strap campaign, it was like, wait,
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- 26:19Speaker 4: Oh people really like this. I'm trade money. Yeah, this
- 26:21Speaker 4: is mine.
- 26:22Speaker 6: Yeah, somebody want to use it.
- 26:25Speaker 3: Going back to Cameron, he's notorious for that. He trademarks everything.
- 26:30Speaker 3: Remember when him and Jim.
- 26:31Speaker 4: Jones had to you know what that that that's a
- 26:34Speaker 4: sad story.
- 26:35Speaker 3: Well they made it, they rectified it.
- 26:37Speaker 4: Yeah, it was over Burgag.
- 26:39Speaker 3: He trademark Bergen just in case, Yes, just in case.
- 26:43Speaker 3: So if anybody's a Diplomat fan, you know.
- 26:45Speaker 4: What, anybody's from the early two thousands, so it was
- 26:48Speaker 4: like something.
- 26:48Speaker 3: That they were just saying. It was like it wasn't
- 26:50Speaker 3: like an official thing because they would Dipset diplomat. Then
- 26:54Speaker 3: the burg game was like just something that they just
- 26:56Speaker 3: came up with. Right. But then Jim Jones actually had
- 26:59Speaker 3: a crew, like a offset of Dipset that he was
- 27:03Speaker 3: calling burg Gang, right. I think he had like bird
- 27:06Speaker 3: Gang records and oh he's going full Fletchers and Cameron
- 27:09Speaker 3: without actually notifying him.
- 27:11Speaker 4: Catches windows.
- 27:12Speaker 3: It trademarks the name. So Jesus, he's no longer allowed
- 27:17Speaker 3: to use burg Gang unless he pays Cameron.
- 27:19Speaker 5: That's what friends are for, exactly when something of It's
- 27:24Speaker 5: also rumored that he trademarked jelly fan.
- 27:27Speaker 4: That's yeah, yeah, yeah recently recently.
- 27:29Speaker 3: I'm not sure if that's true or not.
- 27:30Speaker 4: Shout the jelly fan. He just actually transferred from Minnesota
- 27:33Speaker 4: when he's going I don't know yet. He just left.
- 27:36Speaker 4: He did two years at Minnesota and now he's.
- 27:38Speaker 3: Transferring Isaiah Washington. If anybody is not a basketball fan
- 27:41Speaker 3: New York City street ball legend, not even a street
- 27:44Speaker 3: ball legend, no, not just a legend. Saint Raymond's basketball
- 27:48Speaker 3: basketball legend who he he he had a crew called Jellyfan, huge.
- 27:55Speaker 4: Trademark by his the move man that layup that opening
- 28:00Speaker 4: finger rolled layup.
- 28:01Speaker 3: Yeah, well people might not be basketball fans, but I
- 28:04Speaker 3: heard that Kim On because the interesting thing about that,
- 28:06Speaker 3: So the kid was in high school, right, and he
- 28:07Speaker 3: created a huge buzz for himself in high school, like
- 28:10Speaker 3: all throughout the city. Then it went national. Now what
- 28:12Speaker 3: social media went all over the world where you got
- 28:14Speaker 3: kids saying jelly famine. It's like a finger roll and
- 28:18Speaker 3: it's like it just went viral. So then Nike started
- 28:22Speaker 3: printing up shirts with the jelly Fan right, and of
- 28:26Speaker 3: course he's not getting paid for he's in high school.
- 28:28Speaker 5: I think Nike might be a sponsor for Saint Raymonds,
- 28:32Speaker 5: so like they felt like we had a connection.
- 28:33Speaker 4: He plays with Saint Raymonds.
- 28:34Speaker 3: Yeah, but he came up with the idea. So it's
- 28:37Speaker 3: all going back to Apple, right, whereas we can relate
- 28:40Speaker 3: this on small level, like that's a perfect example jelly fan. Right.
- 28:44Speaker 3: I don't know the rules if he could actually trademarket
- 28:46Speaker 3: not since he's in high school and his rules against
- 28:48Speaker 3: the basketball players. But long story short, Nike did that
- 28:52Speaker 3: and they made money off of it, right, so if.
- 28:55Speaker 6: He didn't protect it, then he can't really do that
- 28:57Speaker 6: until police.
- 28:58Speaker 3: Again, now it's too late.
- 28:59Speaker 7: Well if he can, if they didn't protect it, he
- 29:02Speaker 7: could still protect it and then they would still have
- 29:05Speaker 7: to pay him for using it if they're still continuing
- 29:07Speaker 7: to make money off of it. Right, But if you
- 29:10Speaker 7: don't protect it, then you have no way of really
- 29:12Speaker 7: so what what registration does.
- 29:14Speaker 6: It allows you to basically sue and be able to recover.
- 29:18Speaker 7: So like with the Fortnite case, how they had to
- 29:20Speaker 7: pull out of the case because they didn't copyright anything,
- 29:23Speaker 7: and so it's like, Okay, the government's like or the
- 29:26Speaker 7: federal court is like, well, if you didn't copyright it,
- 29:28Speaker 7: then you can't police against it, so you need to
- 29:31Speaker 7: go do that, and so they pulled out. But if
- 29:33Speaker 7: they do, if they are successful with their copyright, then
- 29:36Speaker 7: they will be able.
- 29:36Speaker 5: To sue them for you see, like celebrities are doing
- 29:41Speaker 5: that like when they have children. Now it's like the
- 29:42Speaker 5: person thing they do is I'm copyrighting that name, I think.
- 29:46Speaker 5: But they lost that because there was an event planning
- 29:48Speaker 5: company called Blue Ivy.
- 29:50Speaker 6: They're still fight it.
- 29:51Speaker 7: Though they're still fighting doesn't. There's an event planner. She
- 29:54Speaker 7: she has a company named Blue Ivy, and so you know,
- 29:57Speaker 7: Beyonce's a beast.
- 29:58Speaker 5: With her.
- 30:01Speaker 7: She has she has her own company that just has
- 30:04Speaker 7: her trademarks and that's the best way to do it.
- 30:07Speaker 3: Yeah, well, there you have it, the power of trademarks.
- 30:11Speaker 3: You have to understand the law of people is one thing.
- 30:14Speaker 3: To play the game is another thing. To play the
- 30:16Speaker 3: game smart and efficiently. You don't have to be the
- 30:19Speaker 3: smartest player to win, but you have to know who
- 30:23Speaker 3: to work with, who to contact, and you have to
- 30:26Speaker 3: know opportunities when you see it. And I'm sure these
- 30:29Speaker 3: guys that made these dances up before they never knew.
- 30:32Speaker 3: They just doing their neighbors, especially Culton things. I don't know,
- 30:34Speaker 3: that's shame on him, but the Millie Rocket, this is
- 30:40Speaker 3: they're just doing it in their community, like they're not
- 30:42Speaker 3: thinking this is going to go viral to the world.
- 30:45Speaker 3: But you never know you have so yeah, well we'll see.
- 30:54Speaker 4: All right.
- 30:54Speaker 5: So for our final segment, we're going to talk about
- 30:57Speaker 5: something that we don't have to look too fartify it
- 31:00Speaker 5: and that is a life insurance. We recently posted that
- 31:05Speaker 5: series had canceled ninety thousand life insurance policies for its employees,
- 31:09Speaker 5: and it begs the question like, should people be going
- 31:11Speaker 5: through their jobs to gain life insurance? Over the past
- 31:16Speaker 5: I guess twenty to thirty years, America has kind of switched.
- 31:21Speaker 5: One hundred and eight million people have gone through the
- 31:23Speaker 5: group route, while one hundred and two million people have
- 31:26Speaker 5: gone through the private method of life insurance, which is like.
- 31:31Speaker 4: The first time that that's happened in history. So we
- 31:35Speaker 4: have our own expert and two thousand give me if
- 31:39Speaker 4: I'm wrong with the.
- 31:40Speaker 3: Year two thousand and six, I think two thousand and seven.
- 31:42Speaker 5: Two thousand and seven, I sat down with a financial
- 31:46Speaker 5: planner who was starting in the business. He needed a client,
- 31:50Speaker 5: and he looked across and he said, Detroit, you gotta
- 31:54Speaker 5: get life insurance now. At twenty five, I'm thinking, come on, man,
- 31:59Speaker 5: why do I life insurance? And then we had a
- 32:01Speaker 5: deeper conversation. I'm like, oh, with shot, it's pretty serious
- 32:04Speaker 5: about this.
- 32:05Speaker 4: So we went through the process and I got life insurance.
- 32:09Speaker 5: And maybe you could talk to people why it's so
- 32:11Speaker 5: valuable and so that's really important and how we've seen
- 32:14Speaker 5: some cases where people didn't have life insurance and the
- 32:18Speaker 5: outcome of what it left their family with, right, because
- 32:21Speaker 5: it's not really for the people who dies, for the
- 32:23Speaker 5: people who remain living, right.
- 32:26Speaker 4: So yeah, and you want to talk about that, yeah
- 32:27Speaker 4: for sure.
- 32:28Speaker 3: So yes, So anyway, that's not familiar. I'm a financial advisor.
- 32:33Speaker 3: That's what I do for a living, right. So I started,
- 32:36Speaker 3: you know, eleven years ago around that timeframe, and yes,
- 32:41Speaker 3: my first week in the business, my first client was
- 32:45Speaker 3: Troy Truly. Yes, I sold him a life insurance policy.
- 32:51Speaker 3: That's my and then eleven years later, still got it.
- 32:55Speaker 3: He's still a client of mine. So yeah, So I do.
- 32:57Speaker 3: I do a few different things, you know. I help
- 32:59Speaker 3: people in less money retirement, and life insurance is one
- 33:03Speaker 3: of the things that I do as well. So before
- 33:05Speaker 3: I start, I'm not taking a side on any policy.
- 33:09Speaker 3: Life insurance is very debatable people have They're very passionate
- 33:15Speaker 3: about this. I've noticed online you have very strong opinions.
- 33:19Speaker 3: So I'm not here to tell you which is the
- 33:22Speaker 3: best policy, which you should do, just provide information. You
- 33:25Speaker 3: can make your own decisions for yourself, right. But it
- 33:29Speaker 3: is interesting that SEA has canceled ninety thousand policies for
- 33:33Speaker 3: retirees because it does highlight something that is important. Is
- 33:38Speaker 3: you know, a lot of times people have insurance at
- 33:41Speaker 3: their job and they think that that's sufficient. Right. Like
- 33:44Speaker 3: most things when it comes to finance, people aren't properly
- 33:47Speaker 3: educated a lot of times, right, so they don't really
- 33:49Speaker 3: fully understand life insurance or even why it's important how
- 33:53Speaker 3: to get it, you know, they don't really know, so
- 33:56Speaker 3: they just say, Okay, I have it at my job,
- 33:58Speaker 3: and whatever it is what it is.
- 34:00Speaker 2: Right.
- 34:01Speaker 3: So now is to say, okay, which is better the
- 34:04Speaker 3: insurance at your job or the insurance that you can
- 34:07Speaker 3: get privately through institution or company. Right, I always recommend both, right,
- 34:12Speaker 3: Because the insurance at your job. The good thing about
- 34:16Speaker 3: that is that it's usually very low as far as
- 34:19Speaker 3: premiums are concerned, or sometimes it's even free, so it's
- 34:22Speaker 3: not really costing you anything. So it's always good to have, right.
- 34:26Speaker 3: But the problem with having it as your only type
- 34:29Speaker 3: of insurance is what we just saw, right, is that
- 34:33Speaker 3: a lot of times it's not portable, meaning that you
- 34:35Speaker 3: can't take it with you when you retire, or if
- 34:38Speaker 3: you can take it with you, then the premium may
- 34:40Speaker 3: go up because now you're no longer part of that group.
- 34:43Speaker 3: It's like health insurance, right, Like if you leave your
- 34:45Speaker 3: job now, you can still keep your health insurance for
- 34:47Speaker 3: a certain amount of time, but you're on what's called cobra, right,
- 34:50Speaker 3: So now your health insurance premiums go up. So sometimes
- 34:53Speaker 3: life insurance is the same, or even if the life
- 34:54Speaker 3: insurance premiums stay the same, it's still subject to the company.
- 34:58Speaker 3: You know, they can change it. So just like what
- 35:00Speaker 3: Saias did, right. So okay, first of all, we need
- 35:04Speaker 3: to talk about and understand why life insurance is important. Right.
- 35:07Speaker 3: So it's important for a few different reasons, but the
- 35:11Speaker 3: main reason obviously, is that you want to provide a
- 35:15Speaker 3: certain level of comfort, and you want to leave a legacy,
- 35:18Speaker 3: and you want to be able to take care of
- 35:20Speaker 3: your financial responsibilities when you're no longer here. I always
- 35:23Speaker 3: say all the time, it's nobody's responsibility to take care
- 35:27Speaker 3: of your family except for you, right. And that's men
- 35:31Speaker 3: and women, right, because we live in a society where
- 35:34Speaker 3: men and women work, and a lot of times women
- 35:38Speaker 3: make more money than the men. Right. They're the bread
- 35:41Speaker 3: winners in the home, or they may be single parents
- 35:45Speaker 3: on both sides, or even if you don't have a children,
- 35:47Speaker 3: you still have responsibilities, right, so I equate. You know,
- 35:50Speaker 3: it's unfortunate a lot of times, especially in our community,
- 35:51Speaker 3: when somebody passes away and other people have to raise
- 35:56Speaker 3: money for them, right, like go fund me pages and
- 35:58Speaker 3: things like that. That would be kind of like, and
- 36:01Speaker 3: this is no shame on anybody, because you have to
- 36:03Speaker 3: do what you have to do. But I'm just saying
- 36:04Speaker 3: as far that that person didn't plant properly, right, that
- 36:06Speaker 3: would be the equivalent of somebody coming into your home
- 36:10Speaker 3: and having to pay your bills for you. Right, It's
- 36:13Speaker 3: your responsibility to take care of that, right. So that's
- 36:16Speaker 3: what Life Insurance does, right. It allows your family to
- 36:20Speaker 3: go on and to take care of your responsibility when
- 36:23Speaker 3: you pass, as far as just the basics of burying yourself,
- 36:27Speaker 3: but also you know, putting your kids in school and
- 36:30Speaker 3: making sure that they have clothes to wear and that
- 36:33Speaker 3: they can go to college and things of that nature.
- 36:34Speaker 6: Right.
- 36:35Speaker 3: So, and it's important that we start to think long
- 36:38Speaker 3: term too, because when we talk about generational wealth, that's
- 36:40Speaker 3: like a real popular term, but what does that really mean? Right?
- 36:43Speaker 3: That means that you want to create wealth for generations.
- 36:46Speaker 3: So One of the easiest ways to create wealth for
- 36:48Speaker 3: generations is to have a life insurance policy, right, because
- 36:51Speaker 3: what you're doing is actually buying money, right. So that's
- 36:55Speaker 3: one of the most efficient, one of the easiest ways
- 36:57Speaker 3: to create generational wealth because it's it's a trendy term,
- 37:01Speaker 3: but the average person doesn't have a multi million dollar
- 37:04Speaker 3: business that they can leave. The average person doesn't have
- 37:07Speaker 3: five million dollars in a bank that they can lead, right.
- 37:09Speaker 3: The average person might not even have a home. They
- 37:12Speaker 3: might not even own a home. But you can own
- 37:15Speaker 3: an insurance policy. You can have one hundred thousand dollars,
- 37:18Speaker 3: half a million, a million dollars. That's realistic, right, So
- 37:21Speaker 3: this is something that can actually be obtained in real life,
- 37:24Speaker 3: not just to catchy phrase.
- 37:26Speaker 5: So at twenty five, when you told me that, and
- 37:28Speaker 5: I was in my mind I'm not even thinking about
- 37:30Speaker 5: life insurance, but when I saw how serious you were
- 37:32Speaker 5: about it, I'm like, wait, this makes perfect sense. I
- 37:34Speaker 5: mean you probably you detailed it it just like how
- 37:36Speaker 5: you did now straight from me, and I was like, wow,
- 37:39Speaker 5: I have to.
- 37:39Speaker 3: Get this as early as possible. And you planned for
- 37:41Speaker 3: the future because when you got the insurance, you were
- 37:43Speaker 3: single right, No, yep, But now you have a family,
- 37:47Speaker 3: you have kids, you have a wife, you have a home,
- 37:49Speaker 3: so now you really need it, right, it.
- 37:51Speaker 4: Makes more sense. I'm like, wow, I've had that's a
- 37:54Speaker 4: good thing. I've had this for eleven years now, right,
- 37:56Speaker 4: Like it meant so much. I just want to go
- 37:58Speaker 4: back because you said the previous so low.
- 38:00Speaker 5: When you do it at your job, one of the
- 38:02Speaker 5: things that studies are shown is that the assurance.
- 38:05Speaker 4: Amounts are a lot lower than when you do it
- 38:08Speaker 4: with a group.
- 38:09Speaker 5: So it ranges from twenty five thousand dollars policy to
- 38:12Speaker 5: maybe a fifty thousand dollars policy, whereas that might not
- 38:15Speaker 5: even cover what you need as far as your financial
- 38:17Speaker 5: responsibilities in the event that something happens to you.
- 38:20Speaker 4: So, like you want talk about the difference in the amounts.
- 38:22Speaker 3: Yeah, so I'll talk about the amount, but first I
- 38:24Speaker 3: want to actually just talk about the different types of policy.
- 38:26Speaker 3: There's different type of policy. So there's really a few
- 38:29Speaker 3: different types of policies, but it comes down to two
- 38:31Speaker 3: term policies and a permanent policy. Right, And there's different
- 38:34Speaker 3: types of permanent policies. But a term policy is a
- 38:38Speaker 3: policy that lasts a term right, So like ten to fifteen,
- 38:40Speaker 3: twenty year term, right, so you have life. This is
- 38:43Speaker 3: what most people think abou when think about likee insurance.
- 38:45Speaker 3: It's the most basic form of insurance where you have
- 38:46Speaker 3: an insurance policy, you pay a premium, and if you die,
- 38:50Speaker 3: somebody gets money. So it's a term. So let's say
- 38:52Speaker 3: it's a twenty year term, right, So you're paying your
- 38:54Speaker 3: premium for twenty years. If you die before that twenty
- 38:57Speaker 3: year mark is up, then your family gets money. You
- 39:00Speaker 3: outlive that term that you can reapply for the insurance anymore,
- 39:03Speaker 3: you can let it last you don't have it anymore,
- 39:04Speaker 3: but it's just a certain period of time. That's the term.
- 39:07Speaker 3: And then most group insurance is if your jobs for
- 39:10Speaker 3: as long as you work at that job, or sometimes
- 39:13Speaker 3: it could be extended in retirement. But so that's one
- 39:16Speaker 3: form of it where it's just a premium a death
- 39:19Speaker 3: benefit and that's it. Another the flip side to that
- 39:22Speaker 3: coin is what's called permanent insurance. Right, So permanent insurance
- 39:26Speaker 3: most of the time most commonly known as what's called
- 39:29Speaker 3: whole life insurance. There are different types of permanent but
- 39:31Speaker 3: we'll just keep it basic. Whole life insurance right, whole
- 39:34Speaker 3: life insurance lasts your whole life, you pay a premium,
- 39:37Speaker 3: you have a death benefit, but it also builds what's
- 39:39Speaker 3: called cash value. Cash values money that grows inside of
- 39:43Speaker 3: the life insurance policy. Right And the money that goes
- 39:45Speaker 3: inside of the life insurance policy, now you can use
- 39:48Speaker 3: that a line and you can borrow from the policy.
- 39:51Speaker 3: Right Now, that's the benefit that you can use while
- 39:53Speaker 3: you're alive.
- 39:54Speaker 7: So, and that's good for people who say, well, some
- 39:57Speaker 7: people don't really care what they leave for their family
- 39:59Speaker 7: or you know whoever else, if they're single, they have no.
- 40:02Speaker 3: Life, right Because so now you're actually saving money as well.
- 40:06Speaker 3: So it's a double edged sword. Right. So now some
- 40:08Speaker 3: people say, okay, well only by term insurance, don't buy
- 40:11Speaker 3: whole life insurance, or some people say only buy whole
- 40:14Speaker 3: life insurance, don't buy term insurance. I'm of the mindset
- 40:18Speaker 3: that no shoe is ever going to fit any all foots, right,
- 40:23Speaker 3: so you have to, you know, see what's best for
- 40:27Speaker 3: you and your family, because they both have advantages, and
- 40:30Speaker 3: they both can be beneficial, and they both have things
- 40:33Speaker 3: that may not be attractive. Right. So, but one thing
- 40:37Speaker 3: that I want to keep in mind for our listeners
- 40:39Speaker 3: is that one of the bigges things why people say
- 40:42Speaker 3: buy term and don't buy whole life is that it's
- 40:44Speaker 3: what's called buy term and invest a difference, Whereas they're
- 40:47Speaker 3: saying that, well, whole life isn't a good investment because
- 40:50Speaker 3: if you invested your money in stock or an investment,
- 40:53Speaker 3: it would earn more than the rate of return that
- 40:55Speaker 3: it woul get in a whole life policy. That's true,
- 40:58Speaker 3: but it's not an investment. It's life and right. So
- 41:01Speaker 3: it's like it's apples to orange. It's apples to orange
- 41:03Speaker 3: in comparison. So you can do both. You don't have
- 41:07Speaker 3: to do one or the other. Right, You can have
- 41:08Speaker 3: an investment where you're actually growing money. You can have
- 41:11Speaker 3: a life insurance policy where it's a permanent policy. Because
- 41:14Speaker 3: the thing about the life insurance also is that hopefully
- 41:16Speaker 3: you don't die in twenty years. I mean you have
- 41:20Speaker 3: term insurance. Most of the term policies don't pay out
- 41:23Speaker 3: because most of the time people don't die within that term.
- 41:26Speaker 3: So if I have a twenty year term policy, I
- 41:28Speaker 3: don't want to die in twenty years, you know. I
- 41:32Speaker 3: mean it's good to have just in case, But the
- 41:35Speaker 3: whole life. Everybody's going to die eventually, so it doesn't
- 41:38Speaker 3: matter whether I'm ninety or one hundred years or I
- 41:40Speaker 3: can still leave a legacy for my family. So these
- 41:44Speaker 3: are things that you know, people have to understand, and
- 41:48Speaker 3: a lot of times in our community it's unfortunate. Especially
- 41:52Speaker 3: you know, we talk about like Aretha Franklin, right, she
- 41:56Speaker 3: passed away last year and her state it was a
- 42:01Speaker 3: mess because she never planned for her estate, right. And
- 42:04Speaker 3: one of the things I don't know if this is
- 42:06Speaker 3: true or not, but I heard that she said that
- 42:08Speaker 3: she never really wanted to do a state planning because
- 42:10Speaker 3: she didn't want to jinx herself. And it's like, you're
- 42:13Speaker 3: gonna die, It's not yeah, nobody, Look newsflash, you're not.
- 42:19Speaker 3: It's going to happen, right, So either you plan for
- 42:21Speaker 3: it or you don't plan for it, but it's going
- 42:23Speaker 3: to happen either way. Right, So I just want to
- 42:25Speaker 3: take like a couple of minutes. We talked about the
- 42:26Speaker 3: state planning because part of it is on the financial side,
- 42:29Speaker 3: like life insurance stuff like that, but it's also it's
- 42:31Speaker 3: very important to plan on the legal side as well, right,
- 42:35Speaker 3: So like a will. You're a lawyer, so what is
- 42:39Speaker 3: a will? And why should people have a will? Because
- 42:42Speaker 3: I think that everybody should have a will. A lot
- 42:43Speaker 3: of times people have the misconception that if they're not rich,
- 42:46Speaker 3: they're not wealthy, they don't need to have a will,
- 42:49Speaker 3: they can wait to have a will. I think that
- 42:50Speaker 3: everybody should have a will, and a will can be
- 42:52Speaker 3: revised as time goes along. Can you just briefly talk
- 42:55Speaker 3: about like what a will is.
- 42:56Speaker 7: Yeah, So basically a will is just like a plan
- 42:59Speaker 7: for what's going to happen when you pass away. So
- 43:01Speaker 7: you're basically going to say, for all the stuff that
- 43:03Speaker 7: I own, that's a value, I want it to be
- 43:06Speaker 7: given out according to this in this manner. And if
- 43:10Speaker 7: you have small children, which is really really important, if
- 43:12Speaker 7: you have small children, to have a will, you're gonna
- 43:14Speaker 7: dictate who's going to take care of your child, because
- 43:17Speaker 7: if you pass away and you don't have anyone in
- 43:21Speaker 7: place to take care of your child, like a godparent
- 43:23Speaker 7: is not a legal guardian. So some of us you
- 43:26Speaker 7: appoint a godparent and you say this person, but that's
- 43:29Speaker 7: not good.
- 43:29Speaker 3: Enough, you know.
- 43:30Speaker 7: Basically, so a will is a legal document that as
- 43:33Speaker 7: long as it's executed like signed in the proper manner,
- 43:36Speaker 7: is gonna basically be able to say, this is what
- 43:39Speaker 7: this person wanted, you know, when they passed away with
- 43:41Speaker 7: their stuff, Okay.
- 43:42Speaker 3: And then also, I think it's important to have a
- 43:44Speaker 3: living will, right, So a living will, from my understanding,
- 43:48Speaker 3: you have a health care proxy and you have the
- 43:51Speaker 3: power returney, yes, right, So can you just brief talk
- 43:54Speaker 3: about that.
- 43:55Speaker 7: So the healthcare proxy, basically, if you get sick and
- 44:00Speaker 7: you're in the hospital, your loved ones will not be
- 44:03Speaker 7: able to make medical decisions for you, right, So the
- 44:06Speaker 7: hospital is not going to really take their word for it.
- 44:08Speaker 7: And it's also difficult even if you're a spouse, you
- 44:11Speaker 7: may not be able to dictate what happens to that
- 44:14Speaker 7: person or how the hospital takes care of her him
- 44:16Speaker 7: or her.
- 44:17Speaker 6: And so the healthcare proxy will say, you know, if
- 44:20Speaker 6: I'm sick, I.
- 44:20Speaker 7: Want this person to make the decision and I want
- 44:23Speaker 7: them to be able to do these particular things. And
- 44:25Speaker 7: a living will kind of goes even further into that.
- 44:28Speaker 7: It gives like details of like treatment, like say, God forbid,
- 44:31Speaker 7: you have cancer. It will say like you know, you know,
- 44:34Speaker 7: I don't want chemo or you know, whatever the case.
- 44:37Speaker 7: It you can detail exactly what type of treatments that
- 44:40Speaker 7: you have and give direction to the person who you
- 44:42Speaker 7: gave the health care proxy to so they have some
- 44:44Speaker 7: understanding on how to act on your behalf. So power
- 44:49Speaker 7: of attorney is also extremely important because if you're incapacitated,
- 44:53Speaker 7: like you're still alive, but you can't make decisions for
- 44:56Speaker 7: yourself the healthcare I'm sorry, the power of attorney is
- 44:59Speaker 7: going to allow you to appoint somebody to take all
- 45:02Speaker 7: your finances, your insurance, your bank accounts, your homes, your
- 45:06Speaker 7: real estate taxes, anything, and if you're taking care of somebody,
- 45:11Speaker 7: it allows you to it allow that person who has
- 45:13Speaker 7: your power of attorney to continue giving like customary gifts
- 45:16Speaker 7: that you normally give to somebody, or that you're taking
- 45:19Speaker 7: care of somebody, so they can handle all those things
- 45:21Speaker 7: to make sure that your affairs are in order. And
- 45:24Speaker 7: so like sometimes people go God forbid into a coma,
- 45:27Speaker 7: but they come out. You know, you're not necessarily going
- 45:28Speaker 7: to die, but you can't make decisions or you're just sick,
- 45:31Speaker 7: So that kind of covers that.
- 45:33Speaker 3: Now it's extremely important, and just so quick, I'll take
- 45:35Speaker 3: a minute just to tell a personal story. So my grandmother.
- 45:39Speaker 3: She had twelve kids, right, so she had Alzheimer's disease.
- 45:43Speaker 3: So when she was in the last stages of her
- 45:46Speaker 3: life and she was in a coma and she was
- 45:50Speaker 3: in a hospital, so long story short, half of her
- 45:53Speaker 3: kids wanted to keep her alive. The other half of
- 45:56Speaker 3: the kids like, this isn't a quality of life, like
- 45:58Speaker 3: you need to pull a plug. There fighting with each other.
- 46:01Speaker 3: Who really knows what she wanted, right, But if she
- 46:04Speaker 3: would have done that and britten it out like look,
- 46:06Speaker 3: I don't keep me alive like you know, or keep me,
- 46:09Speaker 3: it wouldn't be an argument. So regardless of how you feel,
- 46:11Speaker 3: you can't make a decision because it's already put in place.
- 46:15Speaker 5: This is just.
- 46:16Speaker 3: And also, she owned a home and once again she
- 46:20Speaker 3: didn't have a will, right, So now you have twelve
- 46:22Speaker 3: kids that have different ideas of what they want to
- 46:25Speaker 3: do with the home. Someone to rent it out, someone
- 46:27Speaker 3: to sell it. So now it just causes fights. You
- 46:31Speaker 3: break up families, brothers and sisters stop speaking to each other.
- 46:35Speaker 3: It happens all the time. It's pretty common, right, So
- 46:39Speaker 3: this is an unfortunate situation and this is something that
- 46:41Speaker 3: we have to plan for. So thank you for coming
- 46:45Speaker 3: and giving your expertise, because, like I said, it's important,
- 46:51Speaker 3: especially in our communities where we don't know a lot off.
- 46:55Speaker 5: It's not a conversation would happened, we're not right, So
- 46:57Speaker 5: it's like hopefully like this conversation and here open eyes, like, hey,
- 47:02Speaker 5: this is something we should playful because like what you said,
- 47:04Speaker 5: nobody uh is planning I mean doesn't, but we should
- 47:09Speaker 5: right because like we said, it's not for the people
- 47:11Speaker 5: who live. It's for the people, not for the people
- 47:14Speaker 5: who die, for the people who live on with our legacies.
- 47:17Speaker 4: So thank you.
- 47:18Speaker 3: Can you can you tell the people your information how
- 47:21Speaker 3: they can follow you on social media and your website
- 47:24Speaker 3: and all that stuff.
- 47:25Speaker 7: Yes, So my website is Franco hyphen Law Firm dot
- 47:29Speaker 7: com or Franco with the dash and Lawfirm dot com.
- 47:32Speaker 6: And my Instagram is Sabine s A.
- 47:34Speaker 3: B I N E.
- 47:36Speaker 6: Underscore the Purpose Lawyer.
- 47:38Speaker 3: All right, and before we go, don't forget our Patreon Patreon.
- 47:44Speaker 4: Yes, Patreon, we have some new members on there.
- 47:47Speaker 5: Like I said last week, we're going to be starting
- 47:49Speaker 5: our home Town Hero series and we have a new
- 47:52Speaker 5: series called.
- 47:52Speaker 4: The Blueprint Series.
- 47:54Speaker 5: Well, we're going to give how to do it and
- 47:56Speaker 5: to do with things, whether it be uh in real estate,
- 47:59Speaker 5: whether it be in just everyday job training or writing
- 48:03Speaker 5: your resume, or what it looks like from a corporate
- 48:06Speaker 5: side or a recruiting side.
- 48:08Speaker 4: So we're gonna give a how to a blueprint on
- 48:09Speaker 4: how to do that.
- 48:10Speaker 5: Like a lot of people like that was so eleven
- 48:12Speaker 5: with Derek came and gave a blueprint of the restaurant business,
- 48:15Speaker 5: and I appreciate.
- 48:17Speaker 4: Shout Derek and homemade.
- 48:19Speaker 5: So we figured, you know what, let's do a series
- 48:22Speaker 5: on blueprints of how to do things, you know, just
- 48:24Speaker 5: the uplift and educate our community.
- 48:26Speaker 4: So check that out.
- 48:26Speaker 5: That will be on Patreon, it will also be on YouTube.
- 48:29Speaker 5: Continue to subscribe to that, go to our website, our
- 48:33Speaker 5: merchant up. We're gonna have a new line coming soon,
- 48:36Speaker 5: so definitely keep supporting man.
- 48:37Speaker 4: Thank you.
- 48:43Speaker 3: And then before I go, always say a book that
- 48:46Speaker 3: I've read or that I'm reading. So my book tip
- 48:48Speaker 3: of this week is the Four Agreements. Yes change my Life.
- 48:53Speaker 3: The book has changed my life. I read it a
- 48:55Speaker 3: few years ago and one agreement, my favorite agreement is
- 48:57Speaker 3: not taking anything personal. Yes, and domb is something that
- 49:01Speaker 3: has changed my life. So I recommend anybody to check that.
- 49:06Speaker 5: Not an easy task, but definitely one that you actually
- 49:09Speaker 5: passed that that book on to me as well.
- 49:11Speaker 6: So I was challenging to follow.
- 49:13Speaker 5: Ye.
- 49:16Speaker 3: So all right, guys, well we will see you next week. Peace.
- 49:46Speaker 1: An illegal alien from Guatemala charged with raping a child
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