Latest / The Inspired Stories Podcast / Miranda Dietz's Career Pivot: From Paramedic to Supply Chain Leader at Rise Brands Columbus

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Miranda Dietz's Career Pivot: From Paramedic to Supply Chain Leader at Rise Brands Columbus · The Inspired Stories Podcast

0:04
Welcome to another edition of the Inspired Stories podcast,
0:08
where leaders share their experiences so we can learn from
0:11
their successes and be inspired by how they've overcome
0:14
adversity. My name is Anthony Kotaspodi and
0:17
today's guest is Miranda Dietz, Director of Procurement at Rise
0:22
Brands. They are a Columbus, OH based
0:25
company that develops immersive entertainment experiences
0:28
through its popular venues including Penn's Mechanical and
0:31
16 Bit Arcade. Their goal is simple, bring
0:36
people together through fun, creativity and memorable
0:40
moments. Miranda's role involves handling
0:43
supply chain and vendor relationships that keep amazing
0:46
customer experiences running smoothly.
0:49
She comes to this position having worked as a paramedic
0:53
before transitioning into supply chain leadership at BrewDog USA.
0:58
Through these positions, she gained extensive experience
1:01
managing operations and logistics.
1:04
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2:02
All right, back to our guest today, the Procurement Director
2:05
of Rise Brands, Miranda Dietz. Thanks for making the time to
2:09
Share your story today. Thank you, Anthony.
2:12
Good to be here. I hope you're ready.
2:13
I have big energy all the time. I hope you can.
2:15
Handle it. Oh, that sounds like a
2:17
challenge. I'm excited now.
2:20
OK, so you're a great example, Miranda, of people are rarely,
2:25
if ever, just one single thing. Right.
2:28
You started out as a paramedic, then later moved into customer
2:32
service rules before getting into supply chain
2:35
responsibilities, which is your current passion.
2:37
Help me connect the dots here. A lot of dots to connect.
2:41
Yeah. First life.
2:43
Spent 10 years as a paramedic, firefighter, super passionate
2:47
about it, loved it. Life happened.
2:50
I had a medical condition that came out of nowhere and I had to
2:53
pivot. First.
2:54
I pivoted away from the Firehouse and then I had to
2:56
pivot away from the hospital base as a medic as well.
3:01
And so during that time, it came on really quickly.
3:03
And it was the first, you know, huge adversity spot in life
3:07
where it was like, oh, what do I do?
3:10
What am I doing? I was two months out from
3:14
marriage, right? We're getting ready to fly out
3:16
to Vegas and get married. My husband and I and I had to
3:19
find a new job, not only a new job, but a new career.
3:22
So I popped into corporate world, into customer service,
3:27
and then it all kind of flooded together from there.
3:30
So I was at Ashland, a chemical producer.
3:34
Supply chain bit me while I was there.
3:36
I was there for about 8 years. And then once I knew that I was
3:41
done in corporate world, kind of putting the lid on my
3:44
personality a bit, I knew that it would be fun to find like a
3:48
super authentic brand that I was passionate about.
3:52
Brew Dog popped up. I took it.
3:54
It was shortly after they came to the US and so I had a lot of
3:58
fun there, spent almost six years there, really building out
4:01
that supply chain, learning as much as I would have in maybe 15
4:05
years in a corporate world because it's so fast-paced.
4:08
Right. And then after that, I've
4:11
recently joined Rise. So I've been at Rise for a
4:14
little over a year and a half now.
4:16
Yeah. So are you comfortable saying
4:19
more about the medical condition that really altered what you
4:22
were able to do? Sure.
4:24
Oh, you're just digging right in there to meet my energy, aren't
4:27
you? Yeah.
4:29
I was diagnosed with Meniere's disease, which is an autoimmune
4:32
disease. I was having bouts of Vertigo
4:36
that would last anywhere from an hour to a week.
4:40
It was absolutely debilitating. A high percentage of Meniere's
4:44
patients don't know how and where to start advocating for
4:49
themselves and chasing treatment.
4:51
A lot of them claim disability. And so for me, that was never an
4:57
option. That's not what I was going to
5:00
allow to happen. And so, yeah, I unfortunately, I
5:04
did have to leave my career as a paramedic.
5:07
It wasn't safe for me to have Vertigo in the middle of a fire.
5:10
It wasn't safe for me to have Vertigo while I was walking
5:13
hospital hallways or starting Ivs on people, right, or
5:17
treating traumas. And so that's why I had to pivot
5:20
away from that and find a desk job, honestly, you know, for
5:25
lack of better terms. And so that is why I pivoted
5:28
over into customer service in the corporate world.
5:31
So I'm not very familiar with Meniere's disease, I'm just
5:34
doing a a search on it here. Is there something that triggers
5:37
this? They don't.
5:41
Know. Yeah, They don't know.
5:42
Yeah. I've had lots of bouts of
5:45
different things since that have kind of tied back to it.
5:48
But it's all a part of an autoimmune disease where your
5:53
body kind of plays tricks on itself.
5:55
So I've had multiple surgeries to fix the symptoms of that,
5:59
right? And to correct that and kind of
6:01
put my life back into a very active space, right?
6:05
So all is well now, knock on a lot of wood.
6:09
OK. So these surgeries, these
6:12
procedures have been successful and you no longer have symptoms
6:16
or they're just greatly reduced? Greatly reduced.
6:19
I'm deaf in my left ear. That is a symptom of that.
6:24
And some of the surgeries that I had as well.
6:26
So a lot of a lot of adversity in this little body.
6:30
I always joke that I have an 80 year old body.
6:33
So a lot of little adversity in here.
6:35
But you know, that's one of those things and I'm sure we'll
6:38
get into it and some of the questions, but it's like my
6:41
philosophy is I refuse to ever, ever, ever put myself in victim
6:45
mentality. I'm always in a grateful space,
6:47
right? That is just something that I've
6:49
chosen as my real mind frame in my life and that has really
6:55
gotten me through so much adversity, right?
6:59
It doesn't, it doesn't always take the suck out of the
7:02
moments. I like to say, right?
7:04
And so we have to allow ourselves to feel those.
7:07
But I am just so grateful to be here and to be able to always
7:12
fight through this and find wild success while doing it right and
7:17
inspire others hopefully along the way that it it takes all of
7:21
that away, right? Is that something you think you
7:24
were born with or was that something that you sort of
7:27
sought out and acquired that idea of?
7:31
I won't allow myself to be in a victim mindset.
7:37
Yeah, I think I acquired it a bit along the way, right.
7:42
You know it, it started in childhood.
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I know like I didn't come from a really opportunity rich place
7:49
geographically, right. And so I always knew it also
7:54
wasn't a diverse upbringing, right?
7:57
And so culturally. And so I always knew from a
8:01
young age, I remember from a very young age, like I always
8:04
knew I just wanted more. I wanted something different,
8:07
like it's not right, it's not wrong, it's just different,
8:10
right? I wanted something so much more.
8:13
And then once I left for college, I knew that I wanted to
8:18
continue to chase more, to be completely vulnerable.
8:22
I've always been running so that I didn't have to go back.
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Honestly, I've turned that into a superpower.
8:30
It could be a sickness, honestly, but I, I don't want to
8:35
win. I have to win.
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I never want to go to that place.
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That's not opportunity rich. I always, always, always will
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chase opportunities for myself and my family.
8:45
Help me understand that superpower a bit more.
8:46
Are you saying that it's that you just keep going, you just
8:49
have to drive? Yeah, I mean, a lot of it is
8:52
grit, right? A lot of it is grit.
8:54
It's the hustle to keep going. It's that I'm not a victim.
8:59
I'm grateful I have that mentality, right?
9:02
That yes, this may suck right here, right now, but we're going
9:06
to identify the problem and find a solution, period, right?
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We're not. We're not going to sit here and
9:13
waste our time really being consumed by why us, why now, why
9:19
this right? We're going to to identify the
9:21
root cause and we're going to fix it, right?
9:23
We're going to have a problem, we're going to move forward with
9:26
it. So I think always moving
9:28
forward, never being stuck in the past, becomes a bit of that
9:32
superpower that like really just fuels my engine constantly.
9:39
You know, one thing I'm always fascinated by, and I don't know
9:43
that there's a clear answer to it, is trying to understand what
9:47
allows some people like you, Miranda, to have these hardships
9:53
in their life but not allow that to drag them down the drain.
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And rather, they almost use it like as a fulcrum to lever
10:02
themselves into a better life position.
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Whereas some people, they get stuck in the past.
10:07
They hold on to that. It becomes a source of
10:10
bitterness and anger for them. Is this been anything that you
10:14
ever thought about? And what is it that allows you
10:17
to go here while other people don't seem to have that ability?
10:21
Yeah, Anthony, I think really it goes back to what I was saying
10:25
before as far as I came from that in my community growing up
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in my, even in my family growing up, right, where maybe they
10:35
didn't know there was any different, right?
10:37
It had been cycles and cycles of like, OK, we are stuck here.
10:41
This is our life. This is what we're destined to
10:45
be or where we're destined to be.
10:48
We've hit the ceiling, right? There are no opportunities here.
10:52
I refuse to believe that. I think that there is always a
10:56
way, no matter the struggle that you're coming from, right?
10:59
And to that point, like we're all struggling in some way.
11:03
We've all struggled in some way. We're all going through and have
11:07
gone through hardships in some way.
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I think we don't talk about those things enough.
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I'm probably more vulnerable than most.
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I'm a very honest Abe, but you can ask me anything.
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I'm going to be honest about it. But why?
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Because I want other people to know that we're all bred from
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the same cloth, right? Like we're all torn from the
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same cloth. We all put our pants on the same
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way, we're all struggling out here, and if we take the time to
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live in a grateful space and just accept that, yes,
11:38
challenges come, but it really is a mindset to get through
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those and not to waste time right then I truly believe like
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we can change our own destiny in that way.
11:52
So hearing that story, Miranda, makes it even more surprising
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that you have steered your mindset in this direction.
12:00
The fact that you grew up where the mindset was very different.
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That's what you were surrounded with.
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That is what you knew. Was there somebody you met along
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the way that told you, hey, there's a different way to think
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about these things or, or how did you stumble upon it if
12:15
that's not what was around you? Yeah, I mean, to be really
12:21
vulnerable here, Anthony. I left.
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I separated from it, right? I knew there had to be, and I
12:27
can't even explain it. I just knew, like there's always
12:30
been an innate drive in me that I knew that there had to be
12:35
something else. I knew the world was round and
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not flat. I wasn't going to fall off the
12:39
Cliff if I ran out to try and find something else, right?
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And so I knew that I had to explore.
12:45
I was born curious. I was born hungry, right?
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And that's the way that I innately have always, always,
12:52
always been, which is very different from what I came from.
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And so I knew like from the RIP, that in order to find those
13:02
things, in order to find something new, to be something
13:06
different, I had to leave. I had to fly the nest.
13:09
I had to figure it out. And so, you know, I did that for
13:12
college, came to Columbus, fell in love with it, met an entire
13:18
melting pot of humans, right? And just loved it and kept
13:22
growing and growing and growing and growing.
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And that's not where adversity stopped, right?
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There have been a lot of adversities.
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There's still a lot to come, I'm sure, down the train tracks,
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right? But I think really proofing
13:36
through a grateful mind frame versus victim mentality through
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every single one of those things, I am confident, but then
13:45
that I will make it through, right?
13:46
I think that's the mind frame you have to get yourself through
13:49
is, you know, other challenges are coming.
13:51
Like this isn't the last. Other things are coming.
13:54
Are we wishing for them? Are we manifesting them?
13:57
No, of course not, right? But they are coming eventually.
14:00
But we have to really wrap our mind around and know we can make
14:05
it through those things. Out of curiosity, how do you
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think your life is different with no hearing in one ear?
14:17
Life is so different. I don't mean to chuckle at that
14:19
question, I think. I think if I were to spend time
14:26
thinking about it, I guess I would realize how drastically
14:30
different it is and how how much of A burden quite frankly, it is
14:39
at times. But that's another thing where
14:43
it's like control the controllables.
14:45
Okay, I cannot control the fact that I can't hear out of my left
14:50
ear. I just can't, right?
14:51
So instead I and walking in every single room subconsciously
14:57
strategically placing myself where I'm going to be able to
15:00
hear everybody around the board table without an issue, right?
15:04
I want to make sure it like I'm getting all of that information.
15:07
So it's just something that now subconsciously is inside of me
15:12
where it's like my body thinks for me, right?
15:14
It's like, hey, girl, we have this thing.
15:17
Make sure you position yourself so that you are ultimately
15:20
successful. And it's not a thing.
15:22
Most people that meet me, even after a long period of time,
15:26
they have no idea that I'm deaf on my left ear because I just
15:29
compensate for it, right? And so that's another thing that
15:34
like I never will allow myself to be identified in that way,
15:39
right? Where it's like, oh, Miranda has
15:41
a disability, right? Like she's deaf in her left ear.
15:44
We have to be cautious of that, like, and I'm not ashamed of it
15:47
by any means, but obviously that is like a daily what?
15:52
Yeah, I put a sticker on my forehead for sure.
15:55
But it's just something that you deal with, right?
15:57
Yeah, let's talk about supply chain.
15:59
So you mentioned how BrewDog was such a fantastic experience,
16:03
accelerated learning in this space because guys were just
16:08
moving so fast. For folks who don't know, what
16:11
is BrewDog and what were you doing there?
16:14
Yeah, BrewDog started as a brewery with two dudes and a dog
16:19
in a garage in Scotland actually.
16:22
And so they moved over to the US and expanded in 2017.
16:32
I went there. I'm sorry, 20/16/2017 is when I
16:36
joined. So they were just shortly over
16:39
here when I joined. And BrewDog to date is a global
16:43
name right there in nearly every single country.
16:47
They expanded across the world. And so I moved there right after
16:53
they came. I built the supply chain around
16:57
us and survived COVID right when we were on lockdown.
17:03
I remember like having to pivot and run down to the floor and
17:07
have the production team pivot over to cans instead of cakes
17:11
because everything was shutting down, right?
17:13
So talk about real adversity and business there too, right?
17:16
We had to furlough 85% of our staff during that time because
17:22
bars were shut down. No one could come into bars,
17:24
right? Thankfully, quickly it became
17:28
not just how we're going to survive, but how do we survive
17:31
and bring our people back, right?
17:33
That was our focus that entire time.
17:35
And then people were binge buying.
17:38
And they weren't just binge buying toilet paper, they were
17:40
binge buying beer too. People still like to drink,
17:43
right? Lo and behold, people still like
17:45
to drink, even in their own homes, thank goodness.
17:49
And so the grocery chain went nuts, right?
17:53
And so it was, OK, we're going to pivot to cans where we're
17:57
going to get those cans because now everyone in the beverage
17:59
industry is trying to get cans right, Things like that.
18:03
There was true, true adversity during my time there.
18:07
I always say in true startup entrepreneurial businesses like
18:11
that, you're learning more in five years than you could maybe
18:15
15 or 20 in a traditional world with so much red tape.
18:20
So where did you find the cans? Because everybody else was going
18:24
through this exact same process. I can't tell all my secrets.
18:26
I can't. Tell all my secrets.
18:27
You know, no, that's when I really learned that you had I I
18:33
think most people learned this hopefully that you have to
18:36
diversify your supply chain, right?
18:38
You always have to have a plan BCDEF in your back pocket so
18:42
that you can flex and in a short lead time too.
18:46
Like what happens? God forbid something like that
18:49
happens again, right? How would you get through it?
18:52
So it's not as easy as going through that and learning and
18:55
then forgetting about it, right? It was just a blip.
18:58
It was, it came with a ton of supply chain learnings, right?
19:03
There were, you know, port births were backed clear up into
19:07
the ocean for months, right? I mean, we couldn't get things
19:12
from overseas, things like that. You have to diversify, diversify
19:16
your supply chain, period, right?
19:18
So that was one of the biggest learnings there.
19:21
So you had this great job, you were learning a ton for a brand
19:25
that was just going up and to the right.
19:27
Obviously COVID was, I mean it had that impact on a lot of
19:31
folks. Why the decision to leave this
19:34
great place and go to a smaller company and rice brands?
19:38
Yeah, of course. I was 66.
19:42
Well, I can't even say it. Succession training like crazy.
19:46
I had built an amazing team. I mean, a brilliant team.
19:50
I was so lucky to have found these humans.
19:53
For these humans to find us, right?
19:55
And and the team around me, even at the leadership table was
19:59
incredible, right? I really felt the last year
20:04
there. I really knew a year before I
20:06
left, honestly. That I was getting to the top of
20:11
my ceiling in the way of kind of what now, right?
20:16
What does that next chapter look like?
20:17
I'm always curious, I'm always hungry, right?
20:20
I had learned a ton. And now it was time to really
20:25
develop the key folks on my team that I had built and let them
20:30
fly a little. So how did we do that?
20:32
And there are times in leadership that, listen, I'm no
20:35
savior, but the truth is, unless you walk away in a flat org,
20:41
there are times when there's not much development or you know,
20:47
rise capability for the folks beneath you on your team, right?
20:53
So that was a piece of it too. But more than anything, I was
20:56
curious and I was hungry. It had been almost six years and
21:00
I was ready. I was ready to build another
21:03
team, to do the same thing all over again, but with all of the
21:07
learnings that I brought with me, you know.
21:09
So that was really, I spent a year transparently.
21:13
I spent a year interviewing with quite a few teams.
21:17
I knew that it had to be organic fit.
21:19
I knew that it had to be just a really kick ass group of humans
21:26
that was going to fit really well in this chapter of my life
21:28
too. And it took me a year.
21:31
Honestly, it took me a year. I saw the posting, I applied for
21:34
it, and almost immediately things kicked off.
21:37
And it happened pretty quickly at that point with Rise, yeah.
21:41
What was that year off like for you?
21:45
I didn't take a year off, just to be clear.
21:48
It was basically my part time job finding, you know,
21:51
discovery. So you were still with BrewDog?
21:54
Yeah, still. Looking for a year you didn't
21:57
put in your notice until you knew you had the next thing.
21:59
No, still with BrewDog still completely poured into that
22:03
business. I'm all in until I'm out, kind
22:06
of gal. Always will be, right?
22:08
But I just knew mentally I had accepted and knew like, OK, what
22:14
is the exit strategy here? Right?
22:16
All in until I'm out deep succession training, right of my
22:22
folks like deep work into the growth of BrewDog.
22:26
But what does the future look like?
22:28
And my part time job became looking at what are my needs,
22:33
what are my wants and what is this next chapter look like.
22:38
And so your role now with Rise Brands is very similar to what
22:43
you had before with BrewDog. Yeah, very similar, really
22:47
parallel market, right, hospitality.
22:50
And so that was a really organic fit that I could bring a lot to.
22:53
It's definitely not beer manufacturing, but I didn't
22:57
really know anything about beer before I was in beer.
23:00
And then I knew way too much very quickly, right?
23:03
Kind of the same at Rise. I knew honestly nothing about
23:07
gaming or pinball machines or things like that before I
23:11
started. But here we are a year and a
23:13
half later. I know a decent amount, right?
23:15
Enough to get us all in trouble. And so, yeah, that's been really
23:21
fun. So tell us about Rise Brands,
23:25
the genesis, who's behind it, what the concepts are?
23:28
Yeah, of course. And so Rise Band, Rise Brands
23:32
has been around about 13 years now.
23:34
It's started by founder and owner Troy Allen, who is an
23:39
absolute brilliant visionary that runs at the speed of light,
23:44
right. And so it is fun, it is gritty,
23:47
it is scrappy, it is lean. So a lot of commonalities with
23:52
my previous experience at BrewDog and that's why it fits
23:55
and works. We have 3 concepts currently.
24:00
So we have multiple pens locations.
24:03
That's probably the most recognizable brand of ours.
24:06
So pens, mechanical locations kind of along the East Coast,
24:10
clear as S is Austin, TX now that we opened last year.
24:14
So really specializing in duck pin bowling, arcade, pinball bar
24:21
space, right, a place to really bring everybody together and
24:25
create some really cool kick ass memories.
24:29
And then we have 16 bit, we have a single 16 bit arcade location.
24:33
The difference there is more nostalgic arcade box games,
24:38
right, but same type of concept as Pens.
24:42
And then we have an upscale concept called No Soliciting,
24:46
which is a member only. Soon we'll have three.
24:49
We're currently building 1 in Westerville that opens in
24:52
February, which is really fun and exciting for us.
24:56
But that is a whole different vibe than Pens Mechanical where
25:02
you take your kids on Sundays, you know?
25:05
And, and I was going to say Penn's Mechanical is a place
25:07
we've taken our kids to on many a Sunday.
25:11
We're here in Columbus where the company is headquartered.
25:15
And there's two different locations that are pretty
25:17
accessible to us. Actually a third we don't go to
25:20
as often. And our kids love it.
25:23
And it is something for everyone.
25:25
Mom gets a cocktail, kids are playing the games that I grew up
25:29
with. There's the tent, the duck bin,
25:32
polling like bowling like you talked about.
25:33
It's it's a lot of fun, so the. Thanks for the plug there.
25:37
Absolutely. It's very.
25:39
It's very heartfelt, our marketing team.
25:41
One of the notes that I made here was telling my wife we need
25:44
to go back there this weekend because it's been a little bit.
25:46
And sometimes when it's cold outside, we're recording this in
25:49
January. Like, you know, you get a little
25:51
stir crazy. You need things to do and.
25:53
No, I love that. The cool part about our pens and
25:56
indie 16 bit locations is you can bring food in too.
26:01
So you can kind of like get in there, start playing DoorDash
26:04
food. A couple of our locations have
26:06
food trucks on site. We have Mikey's late night Slice
26:11
connected to a couple of our locations too.
26:13
So it's it's kind of like a get in tuck and have some fun, stay
26:18
awhile. And I'm glad that you mentioned
26:20
Mike. He's he's been another guest on
26:22
the show long time friend here in Columbus.
26:25
And yeah, the the spaces that they've been out there sort of
26:28
connected to you guys are are beautiful and I think a nice
26:31
compliment. Yeah.
26:32
So tell us about the membership concept.
26:35
You said there's about to be 3. So currently there's two.
26:38
Where are they? We have a location downtown not
26:42
far from our pens downtown. And then the second is in
26:46
Dublin. It's right adjacent to the Pearl
26:49
in Bridge Park there, right in Dublin.
26:52
And so the third is in Westerville right off Main
26:55
Street. They're like the perfect kept
26:58
little secret. It's not a secret, but yeah, it
27:01
is high end bourbon bar. The one downtown has a full
27:06
kitchen as well. So you're talking like a full on
27:09
dining experience, bar experience.
27:12
They do some events for members, things like that.
27:15
And so this is the kind of thing where I'm paying a monthly or an
27:19
annual membership fee and that gets me access to the place,
27:24
kind of walk me through it. Yeah, that's right.
27:26
It's a monthly membership fee. There's an online schedule
27:29
portal that then you get access to.
27:32
So you're just scheduling yourself and making your own
27:34
reservations. Of course, there is a specialist
27:38
as well that can help out with any of those things.
27:40
A lot of people use it for even corporate lunches downtown.
27:43
We see that a lot. Corporate lunches, meeting
27:46
space, right? Something nice to be able to
27:48
talk away and actually hear each other and have a little bit of
27:51
private space. So that's nice.
27:53
And you know, my mind immediately went to, you know, I
27:56
talked to a lot of folks in the industry and things are flat or
27:59
down, not for everybody, but for a lot of folks.
28:01
You know, economies hit a number of people hard people at the
28:05
higher end. A lot of those folks are doing
28:08
well. So that suggests to me clearly
28:10
that's your clientele and that's why you're expanding this
28:13
concept right now. Yeah, there are multiple
28:17
reasons, but definitely, I mean think about you could think
28:21
about the overhead, the amount of owner furnish items that goes
28:25
into a smaller build out like that just to simplify it, right.
28:29
Versus like a pens mechanical that has everything from bowling
28:33
lanes to a wide variety of top shelf alcohol to on and on and
28:39
on and on and large square footprints, right.
28:42
I mean, you're talking 30,000 square footprint on average
28:45
maybe on some of of those pens. That's a lot of space to fill.
28:49
It's a lot of staff to have, right?
28:51
When you have something smaller and more intimate, higher
28:54
quality, right, the prices are a bit higher for the quality trade
29:00
off, right? You're talking about higher
29:02
profit there as well, right? So higher profit proofed out at
29:07
a third right and proof that out.
29:10
So in your role in supply chain, from a procurement standpoint,
29:14
what's the most challenging part about bringing those creative
29:19
visions of Rise brands to life? Yeah.
29:22
The cost, honestly, it's the cost and I think every business
29:26
would say this, excuse me, whether it is whether it is
29:33
hospitality or not, right, All of us feel it in our own homes,
29:36
right, The cost of eggs today versus the cost of eggs
29:39
yesterday, inflation, labor, all the things, it's the cost.
29:44
How do I personally control the cost it rise, especially while
29:49
we're building, but why we're sustaining 2 current locations,
29:52
right? Like how do I control those
29:54
costs and still drive for the creative quality that we want?
29:59
Because the thing it rise that is different than anywhere I've
30:03
been before. It is, it is, you know, quality
30:08
is everything. It is everything from big
30:11
concept things to every tiny little detail, right?
30:14
If you walk in a no soliciting bathroom, you have printed
30:19
napkins to wipe your hands on, right?
30:21
It is every tiny little detail because it all takes part in
30:25
those core memories that we're trying to get you to build.
30:28
And so it's how do I control those cost while driving that
30:32
quality experience in this quality item?
30:35
So yeah, I've put some aces up my sleeves over the years on on
30:39
how to do that. So as I think about the pins
30:43
experience, for me it's very nostalgic, right?
30:46
There's a lot of games there that I played growing up,
30:50
Frogger, Centipede, Donkey Kong, and it's fun to watch my kids
30:56
now learn those rules and play them too.
30:58
Is it hard for you to find those games or do people still
31:03
manufacture them to look and behave like the old ones?
31:07
Yeah, this is the sexy part of the business for sure.
31:11
Games, like I said, I I had no idea when I first started.
31:16
I went out to our distribution and our gaming center to kind of
31:19
take a tour and I walked in and I said holy crap, like this is
31:25
really cool because it is just games as far as the eye can see,
31:30
right? It is really, really cool.
31:32
But the magic behind that is we have a team of unicorns,
31:36
honestly, a team of unicorns that really live, eat, breathe
31:42
this lifestyle. They've been in it for decades.
31:46
They know who to buy from, where to buy from, when to buy, right.
31:51
Arcade boxes as you see them, like the old school Pac-Man, the
31:55
Centipede, right? Those things, you know, all the
31:58
ones you're listing, those aren't built anymore, right?
32:02
And so those are true nostalgia and the fact that you there is
32:07
just no store that you can go to.
32:09
And so we're going to garages with some guy from eBay, you
32:14
know, so there are stories with every single one of those games
32:19
that you're touching inside of a pens or a 16 bit, which makes it
32:23
like really super, super special and super magical.
32:27
So I haven't been to a 16 bit yet.
32:29
Kind of explain to me what's the different customer experience
32:32
like between the two. Yeah.
32:34
So same customer experience more based on the nostalgic arcade.
32:40
So they don't have pinball, they don't have duck pin bowling.
32:44
We have one stand alone 16 bit and ND we still do that concept
32:49
within pens. A lot of our pens locations are
32:53
kind of combo locations where it's pens and 60 bit.
32:57
If you for example, if you walk into the Dublin OH pins, that's
33:02
a combo model. So if you've ever been in there,
33:05
you can visualize it in your head when you first walk in the
33:08
bridge St. side. That is kind of the 16 bit
33:13
model. It's all all the old arcade
33:15
boxes, right, all those things you're walking through and then
33:18
you turn the corner of that massive backside and it becomes
33:23
pinball alley and your bowling lanes and those different
33:26
things. That's what really separates
33:28
that off, but still same concept.
33:32
So going forward is the plan more pins and more of the
33:36
membership, the no soliciting model?
33:38
Yes, yes. So not doing sort of a stand
33:42
alone 16 bit. Yes, as of now, yes.
33:46
OK. Yep, Yeah.
33:47
We've built 3 pins locations just in 2025, Anthony.
33:53
So we expanded kind of at a massive rate, right, with the
33:57
lean team that we have. And for all of our locations, a
34:02
bit more magic behind the scenes.
34:04
To let you know, numbers for all of our locations, currently our
34:08
Home Office and distribution center combined, we're talking
34:12
about roughly 50 people. So talk about fast pace,
34:17
scrappy, lean right butts in the right seats, right humans.
34:22
I mean, we have an incredible team that's making it happen
34:25
behind the scenes. Yeah, and the the design of
34:28
these places is really cool. If people are listening and
34:31
they're not familiar with it, I'll invite you to go check them
34:34
out at risebrands.com. You can see, you know, all the
34:37
different brands, but you know, they've got, you know, interior
34:40
and exterior shots of the pins locations.
34:43
And they're just, they're really cool.
34:44
They're just really modern and well done and it's so
34:48
interesting to hear. This is what I had sort of
34:50
assumed, but I wasn't sure that the games are all truly vintage.
34:54
They don't make these anymore, so you've got to find them,
34:57
maybe refurbish them in some cases.
34:59
But do you think at some point that will ever limit your
35:02
ability to growth being growed because you can't find these
35:06
things? Or now you're triggering all the
35:09
risk trauma here. Yeah, I mean, yes and no, right?
35:15
It's like any other sexy collection, right?
35:20
That's really what it is, right? As a collection, we own all of
35:23
our pinball, we own all of our arcade.
35:25
So it is also an amazing asset if you think about it that way,
35:30
right? All of our arcade is free play.
35:33
So that's all on free play. So I'm so glad you mentioned
35:37
that we didn't call that out. Say it again for people who
35:40
missed it. Yeah, exactly.
35:42
And so if you walk in and hit our arcades like you can butt
35:46
and smash all day on those things, my 8 year old loves it,
35:49
right? Because I don't have to feed it
35:50
money. I love it too, right?
35:52
I let them go nuts on Pac-Man. It's free, people.
35:56
It's free. It doesn't take quarters.
36:00
Sorry. Go ahead.
36:00
Yeah, yeah. And then the pinball, the
36:02
difference there, pinball is still manufactured, right?
36:05
Pinball is a hot chase. There are hot titles.
36:09
It is very competitive out there.
36:12
There are, we actually have a gal on our gaming team who's the
36:16
gaming supervisor. She is a pinball champion.
36:20
She goes to all kinds of competitions and championships.
36:23
So we have these really cool Unicorn folks on our team that
36:28
really make that magic happen so that the guests can experience
36:32
that too. It all bleeds through, right?
36:33
But that's where it starts. Oh, that's fun.
36:36
And so what's the future look like?
36:38
What's, what are the growth plans that you can tell us about
36:42
that we haven't already touched on?
36:44
Yeah, Troy is a brilliant visionary.
36:48
I've mentioned that before, right?
36:49
We're all lucky to work like with his visions and through his
36:53
visions, for sure. And so there's always the
36:56
thought of will we create a new concept in the future, right?
37:01
That's always an option. But for now, what we're focusing
37:05
on in 2026 is really taking this chapter to slow down, to speed
37:10
up, right? You run so fast for so long.
37:14
We just built three pens back-to-back to back-to-back.
37:18
It's a lot on the team, right? And now it's time to really slow
37:22
down and understand foot traffic increasing that, making sure the
37:27
guest experiences are just top notch at all of the existing
37:31
locations and really just greasing the wheels, fine tuning
37:35
things so that when we launch into 2027, we are just ready and
37:41
raring to go right in all spaces.
37:44
And we've done a lot of building the car while driving the car,
37:48
we like to call it through these last three new builds because it
37:53
was an iterative process of a lot of us were new to rise
37:58
whilst we were building those and planning those, right.
38:01
So for us new folks, it was our really our first chance to build
38:06
a pens and we hadn't done it before.
38:09
So, you know, it was a lot of the documentation, it was a lot
38:12
of finding efficiencies in the process.
38:14
It was a lot of finding new preferred vendors, better
38:17
preferred vendors we hadn't built in two years prior to
38:22
opening last year's first location.
38:26
And so it was a long pause of how do we do this better, right.
38:30
But while we're doing it. So it was a really tough chase
38:34
and proud of the team around me and with me, like really knocked
38:38
it out of the park. It was absolutely amazing what
38:40
these people did. So 2026 is really learning from
38:45
that. It is really slowing down to
38:47
speed up. It's fine tuning so that we can
38:49
come out of the gate even bigger, even stronger in 2027.
38:54
So specifically on the supply chain side of things, Miranda,
38:57
what are some projects that you've got on tap for 2026?
39:02
What are some one of those dials that you want to turn?
39:04
New projects, new technologies. Yeah, for sure.
39:07
I'm always and forever interested in balancing AI in
39:12
our business to pick up efficiencies, right?
39:14
That's huge. You hear a lot of people say
39:16
that, especially in supply chain now, but it's really, it's the
39:20
basics, it's the simple stuff, right?
39:21
Like a contract depository that automatically goes in and flags
39:27
unwanted terms, right, Things like that.
39:30
Something that alerts you to, hey, this contract renewal is
39:34
coming up, Miranda, take a look at this, right?
39:36
Taking the manual off of that and then looking at A and IAI
39:41
functions for, you know, source to pay, procure to pay, right?
39:46
And really leaning that down so that we can pick up speed in
39:50
those things instead of manualizing that and being
39:54
careful on vetted systems, right, that don't hallucinate
39:59
like a ChatGPT would. That really is learning off of
40:03
your business and your fences, right?
40:06
So that it's an educated system over time, so that you're not
40:09
getting a lot of hallucinations in there too, and you can rely
40:13
on it. So I want to dig in a little bit
40:15
deeper, if that's all right with you.
40:16
You mentioned the contracts and I want to ask some questions
40:18
about that, but I didn't understand the second part of
40:20
what you were saying. Source to pay.
40:22
Can you walk me through? Sure, sure.
40:24
Just the procurement life cycle in whole, right?
40:27
Everything from sourcing and vetting vendors clear through to
40:31
then procuring it right P OS all of the little steps in between
40:37
clear to the pay spot, right, Clear to invoicing into your AP
40:41
side. So really anything we can do to
40:44
pick up efficiencies on that entire life cycle to make it
40:49
more efficient. So each person in between
40:51
touching that isn't spending so much time on those things,
40:56
right? That is, that is a true time
40:58
suck in every business, not just ours, right?
41:01
But especially in the lean businesses, right?
41:04
I wear a lot of hats. Everybody around me at Rise
41:07
wears a lot of hats. So anywhere we can identify
41:11
where we've got a time suck, we should be working to like fill
41:14
those gaps and pick up efficiency so we can speed up
41:17
those life cycles. And the work that you're doing
41:20
around all of this, is this like home grown tools or their third
41:24
party programs that you're putting in place?
41:26
Yeah, there's some home grown things in the interim, right
41:30
that I've pulled a couple aces out of the sleeves on, right.
41:33
But long term, it's vetting really in Q2Q3, what I'm, what
41:39
my work is being put into is vetting those systems that we
41:44
could bring on and understanding what fits us the best as we
41:48
launch into 2027. So it's really a lot of research
41:53
right now too. And the contract work that
41:56
you're talking about sounds really interesting.
41:58
If I understood what you were saying, you know, one element of
42:01
it is, hey, we got a new vendor contract coming in, drop it into
42:05
this tool and it is sort of, you know, pre prompted to look for
42:12
terms that are not favorable to you.
42:14
So obviously you're going to have somebody'd eyeballs review
42:17
the whole thing anyways, but this is helping to flag and
42:21
bring those things to your attention.
42:24
And then it's also going back through existing contracts and
42:29
it's looking for renewal dates so that you guys are ready for
42:32
that. Am I understanding this?
42:34
That's right. Yeah, that's right.
42:35
There are a lot of programs out there cloud based and otherwise,
42:39
right, that that have these capabilities currently, right.
42:42
So it's what fits our business the most.
42:44
It's always a balance between, you know, we're not the largest,
42:48
but we're not the smallest. So what fits us right now?
42:51
What's the ROI for that, right? How do we hold on in the interim
42:56
This chapter for us, it rises all about mature the existing
43:01
and sustained growth in the future, right?
43:04
Like how do we mature the existing, why we're supporting
43:08
all of the current footprint and really make it sustainable for
43:12
the future so that we can stamp these things out in the future.
43:15
That's really what all of my work is is going into now,
43:19
right? Vetting the right vendors,
43:21
onboarding them, really templating out terms and
43:25
conditions right, on different things.
43:27
What is that language? And then bringing on an AI
43:31
system that we can pop those things into so that it knows our
43:36
generic kind of fencing and it can do that work for us.
43:40
So it's not just my set of eyes, right?
43:42
Looking through every contract, redlining every single contract
43:46
going back and forth. And I'm going to ask a question
43:50
here, Miranda, that I don't know if this sort of falls under your
43:52
purview. So if it doesn't, we could skip
43:55
over it. But I'm curious how you guys
43:57
think about expansion. And I get that right now you
44:00
just went through rapid expansion.
44:02
You're sort of pausing and taking a breath.
44:05
There's some people that approach expansion as let's go
44:09
to a nearby big city where we might already have some name
44:14
recognition, right? So like a good example is here
44:17
we are in Columbus. So you've done some of the
44:19
suburbs, you know, now you're in Cleveland, now you're in
44:23
Cincinnati. So there's people who have heard
44:26
the brand, they're aware of it. But you know, then I see place
44:30
like Nashville much further out of the way.
44:33
I see a really cool town like, you know, Austin also further
44:37
out of the way where you guys don't have that established name
44:41
recognition. How important is that to you as
44:43
you guys think about those new locations?
44:45
Yeah, for sure. I won't go too deep because we
44:48
have a whole development team that could speak to it so much
44:52
better than me, right? Troy himself could speak to it
44:55
so much better than myself. But truly it's a combo, right?
44:59
It's, it's a combo. There's, there's a spoken hub
45:01
model like you're talking about, like in Columbus, right, where
45:05
you start with that core one in the middle of Columbus and then
45:08
you spoke it out, right. And proof that out.
45:12
You know, there are exercises that we've done with other
45:15
current locations that we have to say, hey, if we put it in the
45:18
neighborhood down the street, what is what is this marketing
45:22
research look like, right. And so we've exercised those.
45:26
And then there are very hot markets like Austin where you do
45:29
your market research, right and you try and get on the front
45:33
side of things coming right. And it's just a balance.
45:38
It really is timing. It's all about timing.
45:43
It's all about case by case kind of what's working.
45:47
But it's definitely, our model is definitely a combo of those.
45:52
You know, and you talked about and, you know, still a somewhat
45:56
smaller company. You guys end up wearing a lot of
45:58
hats and supply chain all by itself.
46:02
Is a giant bucket a giant hat on its own, if you will?
46:06
Are there other hats outside of the supply chain ring that you
46:10
are wearing at least occasionally?
46:14
Yeah, the beauty of supply chain is you're involved in
46:17
everything, honestly, like you're a bit of the nucleus.
46:21
That's how I always think about it.
46:22
And and there's a blessing and a curse with that, right?
46:25
If I break something, it breaks for everyone, no pressure.
46:30
But when I win, everyone gains efficiencies, everybody wins,
46:34
right? And so yes, I would say there
46:38
are so many hats that I wear because of the natural, just the
46:43
innate nature of what supply chain is, where you're working
46:47
hand in hand with every single department truly on a daily
46:51
basis. Tell us something surprising
46:54
that you've come to understand about broader human psychology
46:58
from your work. I would say just in general, a
47:07
lot of people have a fear of failure.
47:10
I think a lot of people are driven in this social media
47:15
heavy world really where it is a filtered world on what they're
47:19
seeing, right? A lot of people really fear
47:25
failure miserably, right? Like fear failure to the point
47:29
where they're not even willing to get uncomfortable and, and
47:34
try to push out right of the box.
47:37
They're really so fearful of failing and and what is that
47:41
driven from? I mean, bad bosses in the past,
47:46
bad childhood in the past, right?
47:47
Like it's all driven by experience, but what drives that
47:52
so heavily now? I truly think that we live in
47:55
this world that is just flooded by comparison, and everyone is
48:00
comparing themselves to the person in the filter next to
48:04
them and it is like an epidemic. You see people just so afraid to
48:10
fail. So you think it's worse now with
48:14
social media than perhaps it had been even before?
48:18
Because I, I think at a certain level, like for most people,
48:22
that is baked in just this fear of failure.
48:24
And it kind of shows up, you know, even in my kids who are
48:27
relatively young. And, and so I think like to some
48:31
degree it's a core part of just how human beings are wired.
48:36
But I think maybe what you're saying, Miranda, is it's made
48:40
exponentially worse by social media and everybody's sharing,
48:43
you know, the picture of the nice car, the, you know, sexy
48:46
vacation in the background. And you know everybody else who
48:49
is sitting at home in their Long John saying, well, why don't I
48:52
have that? Yeah, well, and it's twofold,
48:55
right? It, it's not only fear of
48:57
failure, but then it's victim mentality coupled with that,
49:00
which make for like a really hard wall to blast through
49:05
mentally. I think for people and truly in,
49:09
in my type of business, true entrepreneurial, original
49:13
startup, right type of super fast-paced business, I think I
49:18
see it exponentially. So because we are so fast-paced
49:23
and you know, we're moving at lightspeed, people are so afraid
49:27
to fail and to break everything. When in reality, you know, if
49:32
you fail and own it, right, if you're not in victim mentality,
49:36
right? It's the odds principle.
49:38
If you're not in victim mentality, you're keeping your
49:40
yourself above the line. You're like, I messed up.
49:43
You know, everyone around us at least it rise.
49:45
We're just like, OK, what are we doing about it?
49:48
How do we move forward? It was a learning lesson.
49:51
And so I think that's where people get caught is they're so
49:54
afraid to fail that they get in this victim mentality and
49:58
they're pointing outwards, trying to get the blame on
50:01
someone, right, so that they're not the ones that fail, but it
50:04
just kind of becomes this cycle and weighs them down where
50:07
they're not progressing. You know, people who follow the
50:10
show, Miranda and I sort of prompted you with this before we
50:13
went live. My favorite question to ask at
50:15
this point is, you know, about a big series challenge that you've
50:18
overcome and how you worked through that.
50:21
We already talked about some pretty big challenges at the top
50:24
of the interview, but I don't want to escape this question if
50:28
you had something else in mind that you wanted to discuss.
50:31
I am like the queen of adversity.
50:33
Probably. I never asked for it.
50:35
I would never ask for it again. But here we are.
50:39
It makes me exactly who I am. Yeah.
50:43
Adversity really has been my whole life, right?
50:47
I talked about I didn't come from an opportunity rich
50:50
background, right? You know, we talked through like
50:54
some of my medical things, right where I had to pivot my career,
50:59
things like that. You know, there have been a lot,
51:02
a lot, a lot, a lot of adversity meetings in this little life,
51:07
right? But I think as long as we focus
51:10
on being grateful, right, and pushing through that and not
51:15
getting stuck in the victim mentality, right?
51:19
It's the grittiness and the scrappiness and the balance of
51:23
that. I think sometimes we really have
51:25
to get to a point where we put our give a craps in order, where
51:31
we're just may be so afraid to fail or so used to running so
51:36
fast and hard that we're not taking a time out to like enjoy
51:41
the good life around us and be really grateful for it, right?
51:45
I think balance is just so, so, so, so, so, so important.
51:49
And if you're not filling your bucket, who is?
51:51
So you have to take a time out for those things and give
51:55
yourself a bit of grace through those adversity moments for
51:58
sure. Miranda, are you comfortable
52:00
saying more about that upbringing?
52:04
That was not opportunity, Rich, as you've called it.
52:10
Sure. To a certain degree, yeah.
52:13
No, Yeah. I was raised in a small farm
52:18
town. My dad was blue collar and
52:22
worked his behind off to pay the bills for all of us to have as
52:27
much as we possibly could, Right.
52:30
And yeah, I was not taught about money or finances or, you know,
52:39
I had to learn all of those things by myself.
52:41
I had no clue, like, what investing was or what corporate
52:45
world was or right, what a true career opportunity was.
52:50
I was the first one to get a college degree.
52:53
You know, those different, you know, opportunities that really
52:56
set you up for more success there.
53:00
Like, I didn't have those. I had to find those for myself,
53:05
right? I was lucky enough.
53:06
I think it's very important to surround yourself by really good
53:10
humans in life. I think that's where a lot of
53:12
your lessons come from, right? You nurture and you receive what
53:16
you nurture. That's proofed out time and time
53:18
and time and time again. And so really it was me latching
53:22
on to what I thought was like really opportunity, rich
53:30
speaking parents, right? Like different things like that.
53:33
I grew a network from a young age, continue to do that to this
53:38
day, but that has helped me immensely throughout my entire
53:43
personal life and career. It takes a community.
53:46
You have to have support, right? You have to have thought
53:49
partners to talk things through, to risk mitigate, right?
53:53
I think that's super, super, super important.
53:55
And so if you don't have those opportunities where you come
53:59
from or the people beside you, you really have to capture those
54:04
through life and hold on to those and find and those other
54:06
places and fill the gaps. I like that a lot.
54:10
Are there resources that were either helpful to you as you
54:14
were learning and discovering some of these new ideas, like
54:18
books or podcasts, courses that you took, or even things that
54:22
even today that are good resources for you that our
54:25
audience might find interesting? Yeah, I would say a few things.
54:32
Patrick Lincione books always and forever love the advantage,
54:37
love doing like that work through career and a lot of it
54:40
bleeds into personal life. The Oz principle that I
54:43
mentioned earlier, it's all about accountability, right?
54:47
It's all about like we cannot allow ourselves to be below the
54:50
line and point outward and be victims.
54:52
We have to rise above. That affects how I parent.
54:56
That affects how I lead, right? That affects who I am as a
55:00
human. That affects how I get through
55:02
adversity and keep pushing forward.
55:06
And I'm never, never, ever, ever like complacent and anything
55:10
right, that helps. That principle really helps
55:14
drive me further. But it's all about
55:17
accountability with yourself first.
55:21
What's your favorite thing to do outside of work, Miranda?
55:24
I have an 8 year old son who is my everything.
55:28
He's so much cooler than I could ever dream of being and a
55:32
husband of 20 years as well. And so that is outside of work,
55:37
right? I turn work off literally.
55:41
And we do hockey games, we do adventures.
55:45
We go to different cities and poke around.
55:47
We travel. We recently have geeked out on
55:52
sports cards. He's a big sports guy and so
55:55
that is a bit of the nostalgia from my husband and I's
55:58
childhood, right? We're both sports heads.
56:01
We love sports cards. So now we do that with our son.
56:04
So that's kind of fun. We'll sit downtown, shout out
56:07
Midwest cards, downtown Columbus, super cool place.
56:11
But we'll have little family dates down there and break some
56:14
packs open and do some of that little nostalgic looking at
56:17
cards. So we love things like that.
56:20
It's all about building memories.
56:22
It's all about building core memories.
56:24
Anything and everything I can do is focused on building core
56:29
memories with my family. Which is like a really cool
56:32
overlap with what Rise Brands is about too, right?
56:35
Yeah, 1000%. I told you it had to be organic.
56:39
It had to be an absolutely phenomenal team.
56:43
And that's exactly what it is. So you can see it's like such an
56:47
amazing fit. I'm a lucky gal.
56:49
That's cool. You know, Miranda, I've just got
56:51
one more question for you today. But before I ask it, I want to
56:54
do three things. First of all, anybody that wants
56:57
to get in touch with Miranda, you can reach her at her e-mail
57:01
address, miranda@risebrands.com. We'll have a link to that in the
57:04
show notes, Miranda at risebrands.com.
57:07
Also, as a reminder, if you want to get more hospitality
57:10
employees access to therapists, doctors, and prescription meds,
57:14
that is paradoxical as it seems it actually increases your
57:18
company's net profits. Reach out to us at Add Back
57:21
benefits.com. Finally, if you'll take just a
57:25
moment to leave us a comment or review on your favorite podcast
57:28
app, you'll hold a special place in my heart forever.
57:30
Thank you. So last question for you,
57:33
Miranda. A year from now, you and I
57:34
reconnect and you're celebrating something big just pumping in
57:38
the air, kind of A1 big specific thing.
57:41
What's that thing you hope to be celebrating?
57:44
Yeah, 2026, it's not just career, but it's personal too.
57:48
It's all about slowing down to speed, to speed up.
57:50
Truly. It's making those core memories.
57:53
It's doing more of that. We're doing a lot of camping
57:55
this summer. Like I really, when I'm present
57:58
with my family, I'm 100% there. And so it's celebrating that.
58:03
It's celebrating that in career, like what have we implemented at
58:07
Rise in 2026 that has speed every single life cycle so we
58:11
can run fast into the future and what have I done in my personal
58:16
life to kind of do the same thing?
58:19
Miranda Dietz from Rise Brands, I want to be the first to thank
58:22
you for sharing both your time and your story with us today.
58:26
I really appreciate you. Yeah, I loved it.
58:29
Thanks Anthony for having me so much.
58:32
Folks, that's a wrap on another episode of the Inspired Stories
58:35
podcast. Thanks for learning with us
58:36
today.