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Ep. 251 - Price Is Filter - Not Barrier [Business 300]
Consider raising your prices. Not arbitrarily. But strategically. Identify the customer segment that values what you do and is willing to pay for it. Then price for them. Yes, you'll lose some customers. That's the point. You're filtering them out. Stop pricing defensively. Start pricing strategically. Filter for quality, not volume. You get what you charge. Price is a filter, not a barrier.
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