why the smartest creators focus on packaging first I EP 142
Work with me: https://fos.now/FjaIff
Get the The Idea-to-Click Translation Exercise here: https://fos.now/CMNHGo
You can have something genuinely valuable and still feel like nobody cares. Not because your work is wrong, but because it never gets chosen.
On YouTube, if nobody clicks, the video doesn't matter yet. That's why I don't start by filming or scripting. I start by designing the packaging: the title and the thumbnail.
In this video, I show you why we generate hundreds of titles and thumbnails for one idea, the exact system we use to pressure-test packaging before we create anything…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.