He Quit a Top Ad Agency to Bet on a Category That Didn't Exist | Rei Lalo, TRIHARD
If you've been telling yourself you'll start the thing "when you're ready," this episode is for you.
Rei Lalo had a stable job at McCann — one of the biggest ad agencies in the world. He'd been promoted twice in three years. He had a clear ten-year trajectory, a real salary, and the kind of resume that opens doors for the rest of your career.
He walked away from it.
With no college degree, no credibility in the industry he wanted to enter, and some savings, he started building TRIHARD — a hair and skincare brand for athletes. Six years later, it's in over Dick's Sporting Goods stores across…
The skinny
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